FCB Kuala Lumpur launches own your home programme for PropertyGuru Malaysia

FCB Kuala Lumpur’s has launched Own Your Home programme for PropertyGuru Malaysia. It’s the agency’s first campaign for Asia’s Leading Property Portal after being appointed in July.

With home affordability a hot topic amongst Malaysians, FCB Kuala Lumpur’s new campaign for PropertyGuru Malaysia focuses on a simple yet powerful goal: helping first home aspirers purchase the homes that they really want.

Central to the campaign is a series of web-based edutainment content featuring social influencers and real life first home buyers: Ming Han, Ernest Ng, Nas-T and Atita Haris receiving advice from financial coaches: Ahyat Ishak and Suraya Zainudin on the steps required to be financially ready to a purchase their first homes.

Ong Shi Ping, Co-owner & Chief Creative Officer of FCB Group Malaysia said, “We picked very real situations and concerns of three main groups of Malaysians looking to own a home – young, single professionals, newlyweds and young families, and paired them up with financial coaches who guided them using the PropertyGuru Mortgage Pre-Qualifier in a series of online videos. We went with a light-hearted and entertaining approach to contrast a heavy subject for a lot of Malaysians, making getting a mortgage a more digestible and less intimidating topic for the audience.”

FCB Kuala Lumpur, the 100% Malaysian owned affiliate of the FCB Worldwide was appointed by PropertyGuru in July following a pitch that involved at two other digital agencies. “Throughout our interactions; from initial meetings, the pitch and into development, FCB Kuala Lumpur clearly displayed a knack for balancing our desire to achieve a lofty goal with pragmatic creative solutions designed to maximise the assets we had to work with,” said Ryan Thoo, Head of Consumer Marketing for PropertyGuru Malaysia.

Credits –

Client(s): Meenakshi Shunmugham, Ryan Thoo, Esther Toh, Jeanne Bendal Lagos

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