Publicis One launches the Digitas brand in Malaysia headed up by Randolph Tan

Publicis One has launched the Digitas brand in Malaysia. The launch of Digitas, The Connected Marketing Agency, will provide Malaysian brands with access to Digitas’ diverse expertise across data, strategy, creative, media and technology all under one roof.

Based in Menara Olympia, Kuala Lumpur, the 20-man team at Digitas Malaysia will service an existing client list of Samsung, Nestle, Telekom Malaysia, TM One, Fitness First, Mini Cooper, The Center of Applied Data Science (CADS) and Universiti Tenaga Nasional (UNITEN). Digitas Malaysia will also serve clients within the Publicis One Malaysia network.

Digitas Malaysia will be led by Randolph Tan, Publicis One Growth Officer – Digitas (pictured far left), who brings over 10 years of technology background to the agency. He will report to Tan Kien Eng, CEO, Publicis One (pictured second left).

Eng said, “Digitas’ diverse expertise will further inspire levels of creativity, marketing transformation solutions, consulting and technology, giving us a competitive edge in the industry while showcasing the Power of One. With clients wanting more streamline operations and improved effectiveness through Digital, we believe there is no better time than now to launch the brand. This will provide existing and new clients with the best approach to connected marketing capabilities, and all Publicis One agencies will be able to connect their work with Digitas’ expertise, bringing forward end-to-end solutions that meet business objectives.”

Annette Male, CEO of Digitas APAC added “Digitas Malaysia will be powered locally and supported by both global and regional resources, providing access to best-in-class tools and programs and providing the most effective solutions for our clients in Malaysia. This is a great opportunity, I’m really excited for the improved service it will enable for our clients in Malaysia and around the region.”

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