Digitas wins Miele business in mainland China

Digitas China has won the German appliance manufacturer Miele account in mainland China. Digitas will focus on improving the customer’s experience and engagement with the brand through the lens of social media.

Sharon Ho, Managing Director of Digitas, China, commented, “It took a team effort to win this highly competitive pitch. In the end it came down to our ability to find unique consumer insights blended with our technical capabilities, to demonstrate how we can help Miele engage with its consumers in creative and new ways. We are thrilled to work with Miele in China and I’m already anticipating the great work that we can create together for the China market”.

Martin Ma, Head of Marketing Communication at Miele China said, “Digitas clearly demonstrated its deep understanding of China’s dynamic digital and social landscape throughout the pitch process.  From the agency’s knowledge of Chinese consumers and user-experience, to its technical expertise, we have full confidence in this new partnership with Digitas that it will further enhance Miele’s social media presence in China.”

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