Jureeporn Thaidumrong named the 2019 Lotus Legend at AdFest 2019

One of Thailand’s most influential and awarded creatives, Jureeporn Thaidumrong, has been named the 2019 Lotus Legend at AdFest 2019. Thaidumrong – or ‘Judee’, as she is affectionately known – is GREYnJ UNITED’s Chief Creative Officer. In a career spanning 30 years, she has consistently ranked among the world’s most-awarded creatives.

“Judee is super smart, brilliant and brave, and despite it all… very down to earth and humble, which I really admire. I’m lucky to have had the chance to work closely with her over the years. She has helped put Thailand on the world map of advertising and inspires many Thai creatives. Congratulations to Judee. So well deserved!” says Suthisak Sucharittanonta, Creative Chairman of BBDO Bangkok, who announced this year’s Lotus Legend at tonight’s Lotus Awards.

“Judee is larger than life, a trailblazer at heart and the brains behind some of Thailand’s most famous, beloved campaigns. She has played a major role in raising the profile of Thai creativity, and has won countless Lotus Awards over the course of her career – she joins some of the industry’s true greats as our 2019 Lotus Legend,” says Jimmy Lam, President of AdFest.

Thaidumrong is the founder of JEH United, which is now GREYnJ UNITED, part of WPP’s Grey Group Thailand. JEH United is behind Thai classics like the Smooth-E “Love Story” commercial and the controversial “Sorry Thailand” TVC that reflected on the nation’s political turmoil in 2010. More recently campaigns such as the K PLUS “Friendshit” campaign – which has been a big winner at AdFest 2019 – and Pantene’s #SeeBeautyNotGender have helped her rank #1 in Campaign Brief Asia’s poll of Asia’s Creative Director of the Year 2018.

AdFest’s Lotus Legends are nominated by the jurors of the annual Lotus Awards.

“My apologies I cannot be with you tonight in Pattaya to accept this award – I want to thank so many people in my life for giving me opportunities and supporting me, and for being my mentors,” said Thaidumrong, who accepted her award remotely as she is currently travelling in the Dominican Republic.