Archive

Mercedes-Benz hands the wheel to dreamers in ‘Dream Days’ campaign via Team X BBDO India

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To bring these dreams alive an innovative print ad was placed in newspapers putting the iconic steering wheel...

TBWA\India hires Rohit Mukherjee as Executive Creative Director for its Gurgaon office

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Mukherjee was at Dentsu Creative Isobar for over five years, where he rose through the ranks to become Group ECD.

Campaign Brief’s The Work 2025: KFC named 2025 APAC Creative Brand of the Year and Unilever named 2025 APAC Creative Advertiser of the Year

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KFC takes out the 2025 APAC Creative Brand of the Year honour with campaigns from VML, Wolf Bkk and Publicis/Bananas...

The m25 Global Creative Series Episode 7: Yubin Bang on when K-Culture meets global brands and why great advertising starts with people

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Executive Creative Director at Cheil Seoul, Bang reflects on how South Korea’s advertising scene has transformed...

Chicnutrix Glow and Talented India launch anime-inspired skincare film

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"We wanted something unpredictable, a language the category hasn’t seen before. That meant deep-diving into anime..."

Yukiko Ochiai joins Monks Japan as MD

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Prior to joining Monks, Ochiai served as CEO of Grey Tokyo, where she spearheaded a transformation that positioned...

Leron Leron Sinta and National Book Store turn book shopping into a nationwide scavenger hunt

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The members hide selected books across National Book Store branches and drops clues to their followers online.

Bestads Best of the Week: Nike’s ‘Why Do It?’ via Wieden + Kennedy, Portland

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Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative...

Dentsu Thailand and Heineken celebrate hardcore football fans with immersive UEFA campaign

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Rather than focusing on the pitch, the campaign shone the spotlight where it truly belongs—on the fans.

Director’s Brief: 12 Questions with Guy Bolandi @ 116 Pictures

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I'm big on visual metaphors, storytelling rhythms, and squeezing something memorable out of a 30-second brief.

Directors Think Tank hits the road for CelcomDigi’s Merdeka film “Dari Mata Kita” – 5 teams. 5 directors. 14 states. 1 film.

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Over two and a half weeks, five DTT directors fanned out to chase granular, hyper-local stories only locals would...

GIGIL Philippines celebrates as the No. 1 Agency in Asia-Pacific in Campaign Brief’s The Work 2025

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The agency led with 46 Acceptances representing 27 campaigns across no less than 16 clients.

OPPO introduces F31 Series with Rajkummar Rao and Triptii Dimri in new brand campaign

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The three short films, where the F31 steps in as the quiet problem-solver, debut on Bigg Boss and will also go live...

Bestads Best of the Week Reviewed by Mark Elwood, Chief Creative Officer, Leo UK

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

McDonald’s Hong Kong recreates its first restaurant in 10-Minute short film via DDB Group

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The film stars Hong Kong icon Nicholas Tse as ‘Manager Chu’, leading a cast of over 300, including McDonald’s employees.

Leo Singapore and Standard Chartered unveil new platform inspiring action in pivotal moments

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Yeonah Kim – the real-life violin prodigy who plays Li Wen’s daughter, taking centre stage at a packed-out concert...

Dheeraj Sinha to lead The Advertising Club as President: Managing Committee announced

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The Advertising Club has named its Managing Committee for the fiscal year 2025–2026.

Aussie indie agency Emotive hires former CHEP Australia CCO Gavin McLeod as first-ever CCO

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McLeod, formerly CCO at CHEP, has been working with the agency in recent months before officially stepping into the role

Ex-WPP Creative Andy Reynolds and Ex-Banker David Fleet team to launch new Singapore indie agency Imagination Riot

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“The game has changed,” Reynolds says. “Clients aren’t obsessing over big-name agencies anymore."

Director Hyrul Anuar and Imaginary Friends supersize TikTok Shop’s 9.9 Brand Festival

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The central idea plays on the line: “When 9.9 hits, everything gets bigger.”

“Live Ready With You” campaign illustrates how Etiqa stands by customers in every moment

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At the heart of the campaign are emotive stories that capture life’s unexpected turns, such as a sudden health scare...

Kezia Alexandra joins LiQuid Production roster

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“Kezia represents the kind of bold, emerging talent we’re proud to support at LiQuid."

Hakuhodo Data Labs’ e-Genie launches AI Agentic Flows to maximise marketplace ROI

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The result is improved ROI, reduced manual interventions, and faster, smarter decision-making across platforms.

Havas Health Network expands into Taiwan strengthening APAC healthcare communications

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The new office builds on the success of other Havas Villages across the APAC region and aims to carry that momentum...

LoudBox Studios Manila joins the m25 premium global network for representation in Asia

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"LoudBox bring a fresh, distinctly Filipino talent led music and entertainment edge to our offering."

THE SHOUT GROUP/FCB SHOUT brings ‘Every Sparkle Tells a Story’ narrative to Le Lumiere

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The campaign instead gives each piece emotional depth and personal meaning, transforming jewellery from a static...

Apple and Jackson Wang launch China’s first “Shot on iPhone” music video

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Shot entirely on the all-new iPhone 17 Pro, the music video beautifully captures Jackson’s dynamic dance performances...

Propel Manila introduces The Compression Zone model for AI and human collaboration

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“We are not just adapting. We’re building a creative tank of the future — powered by AI, led by people.”

“Bangun x Kita Bagi Jadi” builds on CIMB’s brand promise to Malaysians via VML Malaysia

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The campaign’s strategic insight, developed by VML Muslim Intelligence, identified a powerful tension in how...

Dusit Arun opens at Dusit Central Park, bringing nature, wellness, and views to Bangkok

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The 8 key highlights of Dusit Arun that await to welcome everyone with spaces that restore body and mind at every...

Dutch Mill and Flash Bomber launch SoGhurt, Thailand’s first fizzy yoghurt drink

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“Gen Z grew up with a culture of memes and randomness that doesn’t need to make sense, just like this product.”

Heinz + Shooting Stellar turn mispronunciations into a limited-edition love letter to Thai Fans

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Because while Thais may call it differently, when it comes to ketchup, they always choose one: It Has To Be Heinz.

FCB Neo India adds Manoj Pandey as National CD

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“Super kicked about my innings at FCB Neo. Especially with Dheeraj, Ashima, and Mayuresh at the helm."

Special U.S. wins Emmy Award for Uber Eats ‘Brian Cox Goes to College’ TV commercial

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Special US, the American outpost of the celebrated New Zealand-born independent creative group, has won the Emmy...

Bestads Best TV of the Week: John Lewis’ ‘Tableau’ via Saatchi & Saatchi, London

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Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative...

Dentsu Creative appoints John Mescall to Global Chief Creative Partner role

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Dentsu Creative has today announced the appointment of Aussie expat John Mescall as Global Chief Creative Partner.

ADC 105th Annual Awards launches with ‘Create a Beautiful Future’ campaign via Dentsu Tokyo

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The Art Directors Club, part of The One Club for Creativity, has kicked off the prestigious global ADC 105th Annual...

Tourism Australia launches global media tender

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Tourism Australia is approaching the market for the delivery of its global media services over the next five years.

LunchBox and Lennon Group team up to bring Filipino cinema audiences back

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The Premiere saw no luxury cinema. No red carpet. No fancy food and drinks.

Kimberlee Wells promoted to CEO, TBWA\Australia

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Prior to joining TBWA in 2011, Wells was General Manager of M+C Saatchi's Mark.

Nikhil Guha and Mahima Kukreja join Grey India’s creative leadership in Delhi

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Guha joins Grey from Leo Burnett, returning to the agency where he began his career. With over 17 years of experience...

Bestads Best of the Week Reviewed by Helen Rhodes, Chief Creative Officer, Grey, London

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Dr. R.D. Sharma turns math into mega deals in Flipkart’s Big Billion Days film via Talented

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In the film Dr. Sharma invites shoppers to send him their quirkiest math problems.

CPF and MoneySense encourage Singaporeans to take charge of their future via McCann Singapore

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Through an engaging online quiz, it helps Singaporeans discover financial tools and resources tailored to their needs.

FVSE serves up choir-style drama and a William Tell overture on Sprite’s new global campaign via WPP Open X

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The piece reimagines the instantaneously recognisable melody with a choir of voices, weaving layers of humour...

MBCS and Pizza Hut Malaysia unite 68 artists for “Ini Rumah Kita” Merdeka art movement

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A nationwide art movement that spotlights the unity of being Malaysian, celebrating Malaysia’s 68th Independence Day.

D&AD CEO Dara Lynch to depart after 18 years with the organisation

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Over the years, Lynch served as COO under four successive CEOs before taking on the role of CEO herself in June 2024.

Budweiser launches epic “crowdsurfing” campaign with Jackson Wang and OneRepublic

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Launching across Greater China, the new campaign - created by Africa Creative DDB - promotes Budweiser’s partnership...

Edelman launches global brand film to elevate Mongolia on the world stage

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“It’s a piece of work that instils trust in a unique country sitting at an interesting crossroads in the heart of Asia."

Arcade Film Factory Philippines named APAC Production Company of the Year in Campaign Brief’s The Work 2025: Factory01, Suneta House, VANDAL, Collider and FINCH make up the top six

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Arcade Film Factory also moves up from last year's #3 ranking in APAC to be #1 overall this year.

KFC Thailand launches “Baby Sanders Collection” to mark the Colonel’s Birthday

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Bananas and Publicis Thailand also created a film for everyone haunted by that one missing piece of an incomplete set.

Applebox Asia’s John S. Park directs Korean Air’s “Anywhere is Possible” global campaign

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The campaign introduces the airline’s refreshed identity and aircraft livery through a series of films.

CHOOJAI & FRIENDS and Allianz Ayudhya turn fine print into a 25-meter billboard

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Situated in one of Bangkok’s busiest districts, it immediately captured public attention both on the streets...

Wisnu Satya Putra and Wira Gumay launch Feel Good Network in Indonesia

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IP Building & Collaboration: Helping brands create long-term assets and cultural relevance, not just one-off ideas.

‘Nancy’ shows the better life that comes with quitting alcohol this Buddhist Lent

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The story follows Nancy as she envisions the life she could have if she chooses not to drink—tonight and throughout...

Portfolio Night 2025 heads to eight APAC cities this October and November

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See the locations for Portfolio Night in Singapore, Shanghai, Manila, Mumbai, Delhi, Jakarta and...

Hakuhodo India presents Emerging Trends

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The study revealed that 89% of Indians feel happy and optimistic, placing India at the top as the happiest nation...

FCB Ulka India appoints Bhawana Choudhary as Executive Vice President

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Choudhary began her career in marketing and advertising in 2008, steadily rising through significant roles across...

Dodge and Publicis Middle East challenge dad-car clichés in new ‘Cool Dads’ campaign

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The series of social-first films feature a Dodge-driving dad sharing parenting advice with a twist.

VML named Network of the Year in Campaign Brief’s The Work 2025: The runner-up is TBWA followed by DDB, Dentsu, McCann and Ogilvy

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VML's rise has been impressive: from #12 in 2021, to #7 in 2022, #5 in 2023, and #3 in 2024...

GIGIL Philippines named Asia-Pacific Agency of the Year in Campaign Brief’s The Work 2025: DDB Mudra India, Wolf BKK Thailand, VML Australia, VML Thailand and Ogilvy Thailand make up top 6

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This marks the first time GIGIL has claimed the top overall position in Asia and APAC. Last year, GIGIL ranked #2...

Duolingo and FRED & FARID Shanghai turn “Duo Energy” into a viral summer trilogy

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Months of iteration turned “Duo energy” into a China-native register: fastertainment, moments of surprise, and self...

LIA Awards 2025 extends entry deadline – final submissions close Thursday, 11 September

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Due to numerous extension requests, the LIA Entry System will remain open through 11th September.

SALVO and DANA partner on new campaign to reassure users of safe transactions

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The campaign shines a spotlight on DANA Protection, a comprehensive suite of safeguards designed to give users peace...

CHOROGUSAN and DMINUSONE launch “The Life-Saving Receipt” to protect migrant children

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Each receipt also carries a QR code linking to information on free vaccinations and medical services...

John Lewis marks 100 years of ‘Never Knowingly Undersold’ in new campaign via Saatchis London

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The hero film captures a riotous and moving portrait of British life across the past century.

WPP announces global leadership appointments including Devika Bulchandani to Chief Operating Officer, Laurent Ezekiel to CEO of Ogilvy Group

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Devika Bulchandani appointed Chief Operating Officer of WPP, Laurent Ezekiel appointed Global CEO of Ogilvy Group

THE WORK 2025 HOT LIST #1: GIGIL Philippines

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This is the first time GIGIL Philippines has ranked as the #1 agency overall in Asia.

THE WORK 2025 HOT LIST #2: DDB Mudra Group India

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DDB Mudra Group moves up from last year's #3 overall ranking in Asia in Campaign Brief’s The Work.

THE WORK 2025 HOT LIST #3: Wolf BKK Thailand

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It's an outstanding performance from the #1 ranked Thailand agency as they move up from their #22 Asia ranking in 2024.

Taika Waititi directs Brad Pitt in global ‘Perfetto’ campaign for De’Longhi via LOLA MullenLowe

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For the first campaign from LOLA MullenLowe – De’Longhi’s newly appointed global creative agency of record – teams...

Dandelion Studios Singapore and Juice form a CG and VFX strategic alliance

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"The partnership combines local market insights with VFX artistry for impactful and localized campaigns."

Sephora partners with Virtue Asia for new inclusive campaign across APAC

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The campaign underscores the brand’s commitment to inclusive beauty in the region.

Talented India and Google bring alive the spirit of Onam in new regional film

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“Onam is where you are” adds another gem in the continued partnership between Talented and Google India.

McDonald’s Taiwan and Leo Taiwan launch the ultimate Kung Fu lesson to protect your fries

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All five levels of Kung Fries training have been woven into a three-minute how-to Kung Fu comedy directed by Leo Wang.

BGMI and Dentsu Creative Isobar campaign shows Gen Z phones aren’t complete without the game

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“We wanted the films to carry the same irreverence and energy that players experience in BGMI every day.”

THE WORK 2025 HOT LIST #4: VML Thailand

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VML move up from their #7 overall ranking last year due to standout campaigns including IKEA, KFC + Thai life Insurance

THE WORK 2025 HOT LIST #5: Ogilvy Thailand

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Over the past decade Ogilvy have consistantly been a top 6 performer and in The Work 2024 took out the top #1 ranking.

THE WORK 2025 HOT LIST #6: McCann India

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Standout campaigns include the highly awarded Buckaroo ‘Fit My Feet’ campaign - a Gold Lion winner at Cannes Lions...

Yeo’s and Forsman & Bodenfors bring back childhood fun with SG60 Kampong Games

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Yeo’s wanted to bring back the joy of childhood and community spirit, staging a three day ‘Kampong Games’ activation.

Thailand’s Adman Awards & Symposium returns exploring the intersection of humanity and AI

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The event will feature three stages, 33 seminar topics, and 10 workshops.

Dentsu Indonesia elevates Defri Dwipaputra and Rangga Immanuel to CCXO: Lucky Handoko returns

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Dentsu Indonesia has announced leadership changes in its creative business including Lucky Handoko, who returns as GM.

OMD Singapore turns every step into a McCrispy experience at Dhoby Ghaut MRT

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With every step, commuters experience an interactive crunch sound accompanied by illuminated steps.

Cedar Hong Kong names Mark Tjhung to MD and announces four leadership promotions

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These promotions include the elevation of Louise Buxton to Business Director, Adam White to Content Director, Jowie...

Julie’s brings dessert to life with ‘Second Stomach’ roadshow at Pavilion Bukit Jalil

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Across five days, visitors can look forward to interactive photo opportunities, product sampling, and free gifts...

THE WORK 2025 HOT LIST #7: The Nine Shanghai

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The Olympic Games Paris 2024 + Alibaba Cloud 'Honor History Create History' campaigns performing well in many categories

Bestads Best of the Week: Apple’s ‘No Frame Missed’ via TBWAMedia Arts Lab, LATAM

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Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative...

THE WORK 2025 HOT LIST #8: Ogilvy Taiwan

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Ogilvy Taiwan has ranked #8 overall in Asia's Hot List and the #1 overall in Taiwan.

THE WORK 2025 HOT LIST #9: Dentsu Creative Taiwan

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The agency's top performing campaign was 'Unfreeze My Rights' for Awakening Foundation.

THE WORK 2025 HOT LIST #10: BBDO Bangkok

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The agency ranks at #10 in Asia with 26 Acceptances - up from their #20 ranking in 2024.