Archive

Sentosa invites visitors to ‘Discover Your Element in Ours’ in new brand evolution by GOVT

No Comments

The campaign marks a strategic evolution for the island, placing the spotlight squarely on Sentosa’s most authentic...

10 young creatives from Asia reach the finalist stage of the Global Young Guns 23 competition

No Comments

This year’s entries were judged by a diverse jury of 98 top creative professionals from 41 countries.

Spikes Asia opens for 2026 awards submissions; launches Creative B2B Award

No Comments

Spikes Asia will also bring back a week celebrating creativity, networking and learning.

Anak launches HOT BODIES, a Heatwear exhibition turning climate crisis into design inspiration

No Comments

Over the 3-week exhibition period, visitors to HOT BODIES can also sign up for workshops curated by Anak.

Kantar report warns: Obsession with short-term marketing is killing long-term brand growth

No Comments

New APAC white paper reveals brands are paying the price for ignoring emotional connection and long-term brand equity.

Bestads Best TV of the Week: Uber’s ‘In Good Time’ via Mother New York

No Comments

The film was selected by this week's guest judge Josephine Wallin Ankarstrand, Creative Director at NORD DDB, Stockholm.

Amresh Kumar: Measuring ad campaign ROI in the multi-screen era

No Comments

By Amresh Kumar, Director of Sales, Southeast Asia, Nexxen

The Hindu and Talented remind readers what real news looks like in ‘Written by Journalists’

No Comments

The campaign reaffirms the publication’s 147-year-old legacy of journalism built on rigour, responsibility...

Postcard from Hong Kong: Christopher Lee, an inspiration to young Hong Kong hopefuls

No Comments

We do work hard at building the relationships, and thinking of our clients as partners. This is something I have learned

The m25 Global Creative Series Episode 12: VML’s Kim Pick on AI, culture and creativity and why New Zealand continues to punch above Its weight

No Comments

For three decades and across five continents, Kim Pick has built a career defined by storytelling, resilience, and...

CB Q&A: Canva ECD Cat van der Werff on trust, experimentation and shaping the future of design

No Comments

Fresh from serving on the 2025 London International Awards Design and Package Design jury, Canva’s ECD...

Bestads Best of the Week Reviewed by Josephine Wallin Ankarstrand, CD, NORD DDB, Stockholm

No Comments

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Volkswagen takes 120,000 passengers on a Flower Power Tour in new campaign via DDB Aotearoa

No Comments

Volkswagen’s highly anticipated ID. Buzz is bringing the spirit and personality of the iconic Kombi into the electric...

Lifebuoy Indonesia’s #KetempelanDingin wins big at YouTube Works Southeast Asia 2025

No Comments

The film resonated deeply on YouTube and social media, sparking discussions, memes, and reaction videos proving...

ADFEST opens program proposal submissions for 2026 – Deadline: 30 November 2025

No Comments

Whether you have content as a keynote speaker, panel discussion, workshop, or a more intimate and interactive group...

VIRTUE Asia adds Jonathan Tan and Tan Ja Lyn to client leadership team

No Comments

Jonathan Tan joins from The Secret Little Agency, where he was business director and co-business lead for DBS and POSB.

DDB Group Hong Kong and FSDC give ‘Money’ a voice in new global campaign

No Comments

In addition, three thematic videos, all revealing Hong Kong through Money's eyes, showcase how the city not only...

Jane Lin-Baden, Yasu Sasaki, Rajdeepak Das, Anny Havercroft and Tara McKenty to represent APAC as Jury Presidents at The One Show 2026

No Comments

Jury Presidents for Brand-Side/In-House and Gaming will be announced along with the full jury in December.

Dentsu Redder’s DeRIGHT-V 1.0 for Takeda Vietnam brings the fight against dengue to everyday life

No Comments

At the heart of the campaign was the “Dice of Dengue”, a striking symbol of unpredictability and risk, rolled across...

‘What Would You Do When Terror Strikes?’: MHA and VML Singapore launch SGSecure social experiment web series on public vigilance

No Comments

The three-part web series adopts bold, high-impact terror simulations to uncover the public’s and local content...

MTR’s new campaign with DDB Hong Kong brings Hong Kong’s transport future to life

No Comments

The film takes inspiration from and pays homage to the iconic HK TV drama, “A Step into the Past”.

Apple’s latest Mac campaign inspires the world to start from a blank page

No Comments

The spot opens with the familiar blink of the Mac cursor against a white screen, inviting the audience to see...

Art Directors Club reimagines the Manship Medal for this year’s ADC 105th Annual Awards

No Comments

Now an enterable category, recognising the individual who significantly shaped the future of design...

Clemenger BBDO Melbourne ECD Ant Phillips departs agency after more than two decades

No Comments

Campaign Brief can reveal that after more than 20 years with Clemenger BBDO Melbourne, ECD Ant Phillips has departed...

Former Mindshare Sydney MD Kate O’Ryan-Roederas set to join Havas Media ANZ as new CEO

No Comments

Havas Media ANZ has announced the appointment of Kate O’Ryan-Roeder as Chief Executive Officer following an extensive...

Good Times: Two and a half days of intense judging, creative energy and serious fun at the 2025 One Asia awards judging in Seoul

No Comments

Here are some good times captured by the Campaign Brief Asia (and others) camera....

The Nine Shanghai’s Jody Xiong directs new tourism film ‘Fascinating’ for Shenzhen, China

No Comments

Fascinating traverses iconic Shenzhen landmarks: a pianist conjuring the sound of the sea at the Cloud Observatory...

MG Thailand’s ‘Lifetime Warranty’ becomes a story of care in film by Dream Riders Thailand

No Comments

The film follows a young woman rushing to see her mother in the hospital.

m25 founders series: 116 Pictures’s Gordon Westman

No Comments

We started with a simple idea: bring international creative expectations into Vietnam without losing the authenticity...

Entries to 2025 ONE Asia Creative Awards increase by 20% with the Mayor of Seoul recognising the event’s arrival + support of creative industries

No Comments

This year’s judging theme, “The Five Senses of Seoul,” invited jurors to experience the city...

Wakefit and The New Thing remind sleepless shoppers to ‘sleep right, shop right’ this Diwali

No Comments

Ever regretted a Diwali shopping binge after staying up all night chasing “steal deals”? And those awake are robbed...

ONE Asia Creative Awards 2025 wraps up two days of judging at the Shilla Hotel in Seoul

No Comments

“The insights, attention to detail, and focus on each category were outstanding. The process was “intense, honest..."

Dentsu Creative Webchutney and Greenlam Celebrate the heart of Diwali in new film

No Comments

The story follows a modern-day couple & their emotional journey that ultimately leads them to celebrate Diwali together.

Peps Industries launches festive campaign encouraging rest amid Diwali chaos

No Comments

The film captures the scenes of families preparing for festivities and laughter filling the air, and a twist that...

Safe Sound Check debuts to support sensory accessibility during World Sensory Month via Project Inclusion Network, Jayme HQ + partners

No Comments

The project even tapped the neurodivergent creatives of The Misfits Camp to conduct research, help design and test...

Absolut Vodka & SPRITE launches in Singapore celebrating life’s spontaneous moments

No Comments

The Absolut Vodka & SPRITE Ready-To-Drink Cocktail is exclusively available in select 7-Eleven stores nationwide.

ONE Asia Creative Awards welcomes judges to Seoul for its fifth edition

No Comments

As the judging begins today at The Shilla Hotel jurors from 15 countries gather to evaluate Asia-Pacific’s...

KRAFTON India brings stepwell heritage to life inside BGMI in collaboration with tgthr.

No Comments

The campaign transforms the in-game stepwell into ‘India’s hottest tourist destination, not on any map’.

McDonald’s India turns social media feedback into a feast in new DDB Mudra campaign

No Comments

The campaign includes 3D ‘Comment Burger’ installations at high-traffic locations in Mumbai and Bangalore.

India Gaming Awards 2025 honor top creators as dentsu and IWMBuzz reveal report

No Comments

The India Gaming Report 2025 paints a picture of an industry that is vibrant, mobile-first, and creator-led.

The m25 Global Creative Series episode 11: Maan Bautista on chasing ideas that feel real

No Comments

We may not have the biggest budgets or the latest tech, but our creativity stands shoulder to shoulder with the best...

Talented India’s latest campaign positions Mohey as India’s destination for vibrant colours

No Comments

"We built the set with deliberate neutrality and kept the lighting meticulously consistent to eliminate colour cast.”

Bestads Best of the Week Reviewed by Justin Joshua, Global Creative Lead, The LEGO Group

No Comments

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

ADFEST 2026 announces ‘Human+’ theme, putting humanity at the heart of creativity

No Comments

ADFEST 2026 will be held Thursday 19 – Saturday 21 March 2026 at the Royal Cliff Hotels Group in Pattaya, Thailand.

Digital 2026: Internet users pass 6 billion, social media users become a ‘supermajority’, and AI use tops 1 billion

No Comments

Digital 2026 provides compelling evidence that more than 1 billion people now use standalone generative AI tools...

Garden and dentsu Hong Kong celebrate everyday joy with “Let Every Day Bloom” campaign

No Comments

Dentsu Hong Kong thoughtfully shot the campaign video in familiar, everyday locations that resonate with the local...

Air India Express embarks on a new journey with ‘Xplore More, Xpress More’

No Comments

The film follows a free-spirited traveller exploring diverse destinations within India and beyond.

Tourism Authority of Thailand names Lalisa “Lisa” Manobal as Amazing Thailand Ambassador

No Comments

Lisa is one of Thailand’s greatest sources of pride. With her globally recognized achievements and success, she...

Dentsu appoints Rohit Potphode to lead sports, gaming, and live experiences in India

No Comments

This appointment comes on the heels of dentsu’s launch of its Sports & Entertainment Network in India.

INTO Creative + Chupps Footwear make an impact with India’s first biodegradable billboard

No Comments

It took four days to mount this new 20 feet x 10 feet billboard in Bandra, Mumbai. Made entirely of biodegradable...

Spritzer launches SILIQA campaign to unlock the secret to your best you

No Comments

The video showcases the natural benefits of silica-rich hydration — enhanced skin elasticity and glow, smoother...

Hall of Fame Awards 2025 opens for nominations celebrating “Legends Who Light the Way”

No Comments

“I am inspired by the extraordinary talent and unwavering dedication within our community."

Paulo Marquez joins Propel Manila as new Business Unit Director

No Comments

“I am truly honored to be welcomed by Propel, which is a recognized powerhouse of talent,” said Marquez.

Bestads Best of the Week: Olga Basha ‘New Jeans’

No Comments

Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative...

DBL Ceramics and POP 5 Bangladesh turns waste into learning with TileChalk initiative

No Comments

Through six months of research and collaboration with chalk manufacturers, the residue sludge was re-engineered into...

Inside the Room Where Creativity Gets Judged: Tanvi Shah’s Creative LIAisons Experience

1 Comment

I was assigned to the TV & Cinema and Online Film categories, and over the course of the judging days, I watched...

The One Club Launches The One Show Indies To Celebrate Independent Agencies

No Comments

The One Club for Creativity has today announced the most significant change to its global One Show awards in decades...

Tanishq celebrates the spirit of home this Diwali with ‘India Wali Diwali’ campaign

No Comments

The film is narrated through the eyes of a young girl who has never experienced Diwali in India, the story unfolds...

Cheil India and Samsung unveil ‘E-Mutant’ for International E-waste Day

No Comments

Cheil India and Samsung present ‘E-Mutant’, a gripping digital film that exposes the hidden dangers of e-waste.

Eclectic Music joins the m25 Network: A star-studded leap in global music production

No Comments

Eclectic’s founders have collaborated with global icons including John Legend, RAG N Bone Man, Billy Porter, Joss Stone.

Unlocking ADHD shines a spotlight on strengths and creativity of the ADHD community

No Comments

The book reframes ADHD through stories of resilience and creativity, while also sharing practical strategies...

McCann Worldgroup, L’Oréal Groupe and Mastercard Discuss the Future of Brand Impact in the Age of Technology at SXSW Sydney

No Comments

Global creative network, McCann Worldgroup, hosted a powerhouse panel at SXSW Sydney, bringing together brand leaders...

KFC Thailand retains Initiative as Media AOR

No Comments

"KFC is one of the most iconic and loved brands in Thailand, & we are honoured to continue this journey alongside them."

Oreo and Leo Indonesia reimagine an iconic ritual for a new generation with BABYMONSTER

No Comments

Oreo dropped the hero film, with BABYMONSTER frozen in place until the irresistible taste of Oreo transforms its...

Julie’s and GOVT Singapore release Deepavali short film ‘The Duel’ exploring family dynamics

No Comments

Ever experienced that love-hate relationship with your relatives, especially during festive gatherings?

Masterchow and tgthr pause tempting food posts in solidarity with Karwa Chauth fasters

No Comments

Masterchow and tgthr have launched India’s first “Visual Fast” on Social Media for Karwa Chauth.

TBWA Asia’s CCO Peter Khoury on Judging at LIA, Branded Entertainment and Asia’s Creative Edge

No Comments

Khoury emphasised the importance of presenting entries with strong cultural context and strong narratives.

Minotaur Manila’s Rey Tiempo’s LIA Diary: A gamer in the jury room

No Comments

I was impressed by the potential for this idea to grow beyond Elgiganten’s retailers and current platforms, to expand...

TBWA\MAL Tokyo’s Elise Meng’s wrap-up and highlights of LIA Creative LIAisons in Las Vegas

No Comments

I found Suzanne Powers and Andrea Diquez's talk on "Unpacking Creativity's Secret Weapons (of Strategy and Business)"...

Coca-Cola and FVSE create a hyper-surreal soundscape of brain freeze

No Comments

Each track chases that impossible moment when everything locks up… then explodes.

Sour Bangkok’s Nopparath Eksuwancharoen’s LIA Diary: Why LIA judging truly stands out

No Comments

I absolutely love that young creatives get to experience the judging room before they become jurors themselves.

Coffee with a side of couture: Luxury is now an experience game By Rina Sugianto, Client Director, Media, dentsu Singapore

No Comments

Luxury today is emotional, immersive, and deeply personal - shaped by experiences that resonate on a cultural and...

Flash Bomber serves up a winning launch with ‘The Banana Ad’ for Ace of Clubs Bangkok

No Comments

To introduce the club to a niche audience of tennis enthusiasts, the agency created The Banana Ad.

FairPrice Group’s new campaign highlights the power of everyday moments via BBH Singapore

No Comments

The films translate functional value into emotional benefits through the micro-moments in a young family’s day, made...

Dove marks International Day of the Girl with a call to “change the compliment” in new global campaign via Zulu Alpha Kilo, NY and Canada

No Comments

This International Day of the Girl, Dove is launching a global campaign created by Zulu Alpha Kilo New York and Canada.

Leo scores Grand Effie at 2025 Australian Effie Awards for Suncorp; BMF takes out Effective Agency of the Year title; Aldi named Effective Advertiser of the Year; 2 Golds to Clems, VML

No Comments

Overall, six Gold Effies were awarded at the awards event tonight in Sydney, along with 21 Silver and 28 Bronze awards,

Asian Paints reimagines ‘Har Ghar Kuch Kehta Hai’ to celebrate modern homes and their stories

No Comments

It’s a gentle reminder that the true essence of a home is more than just walls and roofs; it resides in the people...

m25 founders series: Laird and Good Company’s Sarah Laird

No Comments

I really believe the most important thing is to always be in action and just keep shooting. Don't get frustrated if...

Wolf BKK Thailand’s Panupong Putong’s wrap-up of the LIA Creative LIAisons in Las Vegas

No Comments

One line from a panel that stuck with me was, “If you have imposter syndrome, it means you’re in the right room.”

GIGIL darkens Manila’s Grand Canal with ‘Black Tears’ stunt for Netflix’s Wednesday Season 2

No Comments

To drive engagement for season two of the series, GIGIL worked with the Venice Grand Canal Mall.

Thomas Hongtack Kim on the LIA 2025 jury: Fair, in-person judging brings out the best work

No Comments

A great judging experience, surrounded by inspiring work and creative minds from around the world...

Hellmann’s India launches ‘Dry Bread Gone, Creaminess On!’ campaign with Edelman + Ogilvy

No Comments

The film introduced animated Tastebuds with their verdict: “Dry Bread Gone, Creaminess On.”

Made by Dyslexia reveals the economic cost of not harnessing Dyslexic Thinking in global OOH push via DDB Group Melbourne + Ocean Outdoor

No Comments

This global Dyslexia Awareness Day (8th October), Made By Dyslexia has launched a major global out-of-home campaign...

KFC launches a chicken meets sauce sweet love story in ‘Sweet Tokyo’ campaign via Ogilvy

No Comments

Renowned Japanese director Hiroshi Kikuchi has packed both absurdist comedy and dynamic action into a new, fully...

Google Gemini and DDB Group Singapore launch student-driven campaign in Indonesia

No Comments

Every creative touchpoint, from films to out-of-home, was co-created using prompts provided by the students themselves.

Bestads Best of the Week: Midkey’s ‘The Quest’ via GAME Creative, Australia

No Comments

The ad was selected by this week's guest judges Imogen Tazzyman and Dan Noller, ECDs at McCann Manchester.

When gamers get stuck, Jeep shows up: Publicis Middle East presents the “Rescue Squad”

No Comments

“Rescue Squad flipped one of gaming’s biggest frustrations into surprise and community. That’s pure Jeep DNA.”

Peter Khoury’s LIA Diary: Judging work that contributes to culture, not just interrupts it

No Comments

There was no recommended quota for awards. That gave us the freedom to decide what deserved recognition.

Akihito Omi’s Creative LIAisons wrap up: Discovering My Weapon That Crosses Borders

No Comments

I’ve always dreamed of working abroad. I want to become a creator who can make an impact globally.

Aussie + UK creatives launch unofficial souvenir of LIA Creative LIAisons: Traces of Treasure

No Comments

Traces of Treasure is inspired by the undeniable scent of the Treasure Island Casino.