Archive

KFC Thailand’s new film highlights slow-building heat experience for new WingZ flavour

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The story opens with a young man taking his first bite of the Angry BBQ WingZ, firmly declaring, “It’s not spicy.”

Flash Bomber makes Bangkok run with moving billboard for Running Man Thailand

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The idea? If the show is about running, the billboard should run too.

Asia’s top 40 most awarded women in Advertising

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Christina Wilson and Ria Ocampo rank #1 and #2 on the Top 40 Women Ranking, but they also rank #1 and #3 overall in Asia

Publicis Groupe forms Japan–South Korea sub‑region to deliver connected solutions

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Together, Japan and South Korea form one of the world’s most significant advertising regions.

TBWA\Singapore Establishes Innovation Centre of Excellence to Drive AI-Led Brand Growth

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TBWA\Singapore has launched the first Centre of Excellence in TBWA’s Asia-Pacific network established with support...

Team Lewis launches new AI-powered marketing intelligence for clients, Marketing SideKick

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Developed in-house, Marketing SideKick is designed for fast-paced marketing and communications teams.

Global TDC72 jury members talk type trends and judging as final deadline approaches

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As the Type Directors Club's prestigious TDC72 competition approaches its final submission deadline of February 27, crea

Agassi Sports Entertainment appoints MKTG Sports + Entertainment as global PR agency

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Agassi Sports Entertainment Corp., a sports entertainment and innovation company focused on racquet sports, has today...

Heineken unveils global ‘Cheers To All Fans’ campaign in Australia via Le Pub + VML Italy

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Heineken has launched its global campaign 'Cheers To All Fans' in Australia, a new sponsorship platform, developed by Le

Skincare brand QV launches first global campaign ‘Skincare For Life’ via Those That Do

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The campaign, which will run across Australia, New Zealand, the Middle East, South-East Asia and China, is a global re-i

EFGH Brand Innovations India adds Tanvi Sanghi as Executive Creative Director

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"Working with Emmanuel again feels like a creative homecoming, and I’m excited to help build work that matches the..."

Campaign Brief Asia Creative Rankings drive record 1.1 million Instagram views over 15 days

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Campaign Brief’s Instagram has emerged as a standout performer, generating more than 940,000 views between Feb 3-14.

Talented expands Grid with AI-native agency mktgstack for founders and brands

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The agency’s ambition is to function as an AI-native growth partner, implementing modern marketing systems and...

ADFEST Finalises 2026 Magnificent Seven Jury Presidents

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ADFEST has finalised its jury presidents, the seven creative stars who will come together in Pattaya, Thailand to...

Lactel and THE SHOUT GROUP bring togetherness and wellness to 2026 festive season

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The campaign is a love letter to Lactel’s yogurt and yogurt drinks, highlighting the role they play in bringing...

Julie’s celebrates meaningful moments in Hari Raya short film from GOVT VCCP

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The film invites audiences to pause and appreciate the importance of being present with loved ones.

The wolf at the door of the global elite

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So if we are going to intrude on someone’s downtime, we have a responsibility to give something back in return.

KAIFUN asks “What Will You Bring to the Table?” in new campaign via ROCK YU Creative Taiwan

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The campaign introduces a fresh communication strategy for the local Sichuan restaurant chain KAIFUN.

LiQuid adopts hybrid AI-live action model to deliver Biznet TVC in five-week turnaround

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Director Adi Winoto said: “If AI and live action feel disconnected, the illusion breaks."

Bestads Best TV / Film of the Week: Lilly’s ‘Never Over’ via Wieden+Kennedy, Portland

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The film was selected by this week's guest judge Nkanyezi Masango, Chief Creative Officer at Ogilvy Cape Town.

Backslash unveils 2026 Edges Report: Culture Is Searching for Proof of Human

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“In Asia, humanity has never been a branding exercise, it’s been a discipline. This is a region capable of..."

iProspect Indonesia’s Faheem Merchant: When AI Kills the Click, Brands Must Earn Inclusion

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We targeted audiences, chased clicks, and competed for milliseconds of attention in crowded feeds.

DEPT® launches AI-powered global content operating system with Adobe

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DEPT® and Adobe co-developed Studios as a scalable blueprint for enterprise content operations.

McDonald’s Malaysia celebrates family bonds in Lunar New Year film “The Blessing” via Leo

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“The Blessing” follows last year’s film, “The Wish”, bringing back the same characters and cast while shifting the...

Human Intelligence Creative Lab’s logo-free B-Quik campaign cuts through pre-election noise

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By removing logos and brand names, the campaign created social pressure that encouraged immediate recognition and...

The m25 Global Creative Series: Vidya Manmohan on Collaboration, Culture and Purpose

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The MENA region has had a great run at the Cannes Lions 2025, with a total of 32 wins awarded...

Lenovo and Intel Bring AI-Powered Creativity to Lollapalooza India with Creators’ House Party

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dentsu Sports & Entertainment in India led the end-to-end creative strategy and execution, identifying the most...

Bestads Best of the Week Reviewed by Nkanyezi Masango, Chief Creative Officer, Ogilvy Cape Town

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ach week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every...

Cheil India creates “Many Me’s in Me” campaign for Samsung Galaxy Book5

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Set in moments of quiet reflection and everyday transitions, the film brings alive the idea of “Many Me’s in Me.”

Hikmah Puasa + Playgroup Asia launch Ramadan campaign with ‘Sambung Silaturahmi’ film

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The campaign extends into a series of activities and inspirational content across social media platforms throughout...

Indie agency Moonfolks expands to Brunei: Names Sheikh Idham Abas as Managing Partner

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Moonfolks Brunei will be led by Sheikh Idham Abas, who joins the agency as its Managing Partner, Brunei.

Swaraj Tractors and MS Dhoni extend partnership into next growth phase

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The extended partnership will see Dhoni feature in Swaraj’s upcoming integrated campaigns across platforms and play...

McDonald’s Hong Kong launches new ‘i’m lovin’ it’ campaign with BBDO Hong Kong

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Four TVC versions feature each talent showcasing their authentic passion and a different Extra Value Meal.

The Secret Little Agency returns as Simmons’ regional creative partner

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The appointment is the second time Simmons is working with The Secret Little Agency since the launch...

Karma Shanghai creates short film for Chinese New Year directed by Jody Xiong for BMW China

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The installations transform the cars into moving carriers of good fortune, linking BMW’s “Best Horse” nickname to...

Hakuhodo Bangkok brings humour to utilities with PEA “Quick Click. Life Slick.” campaign

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The agency anchored the idea in the Thai concept of sabuy, meaning comfort and peace of mind.

APAC Tambuli Awards opens entries for 2026: Early bird deadline – March 9th

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Organized by the University of Asia and the Pacific (UA&P) School of Media & Marketing, the final deadline is April 13.

GIGIL turns Manila’s party district into Hawkins for Netflix’s Stranger Things 5

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Hawkins was brought to life in Poblacion, transforming the party district into a fully immersive bar crawl where fans...

Ajay Vikram, Julie Jihyun Kang and Tania Singh Khosla join AdFest 2026’s Jury President line-up

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Ajay Vikram has spent much of his career with Publicis Groupe in leadership roles across Singapore, global clients...

MBCS Malaysia launches go-kart activation for Safi Shayla Supa shampoo debut

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The campaign kicked off with a distinctive PR invitation. Selected hijabi creators and media received a bike helmet...

Aurelia launches SS’26 collection with Ananya Panday fronting #HameshaTrending campaign

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Bringing this spirit to life is Ananya Panday, whose youthful confidence and strong connection with Gen Z and young...

ONE Asia Creative Awards launches inaugural Chinese New Year awards

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“Chinese New Year has quietly become one of the most important creative seasons in APAC,” said Tay Guan Hin.

THE SHOUT GROUP creates CNY campaign for Guardian Malaysia focused on wellbeing

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Designed for smartphone viewing, these vertical, fast-paced episodes feature cliffhangers and energetic storytelling...

Bestads Best TV / Film of the Week: Flipkart’s ‘We are Namibia’ via Leo India

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The film was selected by this week's guest judge Sandra Bold, Chief Creative Officer at VML Netherlands.

LenDenClub campaign targets younger investors with relatable money moments

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The films introduce Mr. Swag, portrayed by actor and television personality Suchit Vikram Singh, a composed lender...

U.S. Embassy Creator’s Mela 2026 draws 5,000 creators and influencers across Nepal

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Now in its fourth year, the U.S. Embassy Creator’s Mela 2026 was delivered in partnership with Storm Communications...

DDB crowned Campaign Brief 2025 Australia Agency of the Year ~ a year forged in conviction, culture and an unwavering belief in the work

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DDB went through the world's largest agency shake-up to merge with Clemenger. 2025 was one hell of a year

DDB crowned Campaign Brief 2025 New Zealand Agency of the Year ~ people-first leadership, creative + craft excellence at scale

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CB recognises DDB for its consistency of craft, cultural relevance, people-first leadership and sustained creative excel

Sven Huberts joins LePub as Global President to lead next phase of growth

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LePub has today announced Sven Huberts' appointment as Global President.

Cars24 launches campaign offering lifetime warranty and 30-day return policy for used cars

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Created by Talented, the new brand campaign puts the CEO in front of the camera.

American Eagle taps Bollywood talent for India-led ‘Great Jeans for Everyone’ campaign

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The campaign is fronted by Bollywood stars Ananya Panday and Lakshya, who join the brand as global ambassadors.

The Top 100 Most Awarded Creatives in Asia – 2025

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Drawn from ourr anking of 2,886 creatives credited on award-winning work, the Top 100 highlights this year’s standouts..

116 Pictures’ Lyly Vu on global standards, local rhythm, and the craft of producing in Vietnam

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"Vietnam isn’t only visually dynamic, it's socially dynamic. The light shifts. The cities breathe. The crews operate..."

Bestads Best of the Week Reviewed by Sandra Bold, Chief Creative Officer, VML Netherlands

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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every...

Bajaj Broking makes investing simple for Indians with ‘Seedhi Simple Investing’ campaign

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In one film, a man is confused by complicated washroom signs and unsure of which one to choose, contrasted with how...

Ogilvy Malaysia + Scentify launch Xiaohongshu CNY Drama ‘Fabric Scented, Fortune Granted’

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The series follows Master Wang, a charismatic “Scent Feng Shui” master portrayed by popular personality Elaine Wong.

XL and SALVO launch Ramadan film showing how Ultra 5G+ reduces digital disruptions

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“The idea is simple: resolve it fast, return to the moment. XL Ultra 5G+ helps you close the noise quickly..."

Suhasini Maniratnam fronts Jos Alukkas podcast spotlighting women choosing new beginnings

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The series opens with actor and singer Mamta Mohandas and features conversations with Film & media personality Pooja...

Cadbury 5 Star and Cricket Scotland Celebrate World Cup Qualification With ‘Do Nothing’

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Cricket Scotland marked their arrival with a social media post of players enjoying 5 Star bars, cheekily captioning...

Four in a row for Ogilvy as Asia’s Creative Network of the Year in 2025 Campaign Brief Asia Creative Rankings: Dentsu and TBWA move up to rank #2 and #3, followed by Leo #4 and VML #5

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Not only has Ogilvy retained its #1 Network ranking in 2025, but it has significantly extended its lead...

Edelman wins Singapore Tourism Board public relations mandate

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The mandate is effective immediately and in place for two years and two months, with the option to extend for...

KFC Thailand flips Chinese New Year traditions with crispy, collectible Whole Fried Chicken

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The event also featured a giant Whole Fried Chicken Bucket installation, inspired by the exclusive menu.

Asian Paints and Kinnect brings cricket to life with new musical anthem across India

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This high-energy, peppy anthem is designed to be felt as much as heard. Catchy, uplifting and charged with pride...

Maybank partners with Alchemy79 and Directors Think Tank for Chinese New Year campaign

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“By capturing the Lou Sang scene in ultra slow motion, we allowed viewers to pause and reflect."

TNB’s Chinese New Year film “Roaring Blessings” encourages empathy over first impressions

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As the story unfolds, Ming begins to uncover the deeper truth behind Kenny’s perseverance.

Hero MotoCorp + FCB Interface create futuristic Glamour X campaign with robotic love story

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The film is set in a world where a robot is drawn to Glamour X’s beautiful design and advanced features.

Taco Bell Korea partners with GUT Asia to launch “Love at First Tilt” Valentine’s campaign

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The brand offers Gen Z a way to participate without pressure, performance, or couple-centric norms.

Dentsu Creative Isobar says brands must now behave like creators with ‘New-Age Social’

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At the core of this shift is a structural reset within Dentsu Creative Isobar’s social teams.

Ogilvy Singapore named 2025 Asia Creative Agency of the Year after ranking No.1 overall in the Campaign Brief Asia Creative Rankings: Dentsu Inc rank #2, TBWA Hakuhodo #3, Ogilvy India #4

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Ogilvy Singapore rockets to No.1 in Asia - It is a remarkable rise from No.17 last year and No.43 the year before.

VML Thailand turns sauce sachet into cultural solution for Lotus’s this Chinese New Year

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The new packets are die-cut in the shape of a majestic, golden-crowned rooster head.

Sri Lanka back in the Campaign Brief Asia Creative Rankings as Phoenix Ogilvy tops National table

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Phoenix Ogilvy Sri Lanka leads the charge, ranking as the country’s #1 most-awarded agency after a standout year...

Leo India creates tongue-in-cheek film for Flipkart’s unlikely T20 World Cup sponsorship

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The idea spotlights the fact that at global sporting events like the T20 World Cup, every team in a group plays the...

Toyota Mobility Foundation and Honda promote traffic safety in Thailand through cultural insight with “KUB-DEE-DAI-DEE”

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The visual identity, developed in collaboration with emerging Thai artist Sarawut Pannoo, blends contemporary design...

PTT Lubricants puts family at the center of new brand campaign via Yell Bangkok

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Told in a mockumentary style, the film feels natural, honest, and relatable.

Frido new campaign turns Valentine’s Day into a conversation on body pain

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While people are hyper-aware of warning signs in relationships, they often normalise physical discomfort.

IKEA Singapore and TSLA turn blockbuster promo posters into cheeky Valentine’s campaign

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The social campaign features spoofs of the film's promo posters, turning images of a tortured romance into...

NYF Advertising Awards names eight leaders as 2026 Specialty Jury Chairs

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NYF and the 4A's expand in-person judging program with specialty executive juries.

The Type Directors Club launches 2026 call for applications for three global scholarships

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The Type Directors Club, the world's leading typography organisation, has opened the call for applications for its three

Ogilvy Singapore returns to #1 in the Campaign Brief Asia Singapore Creative Rankings after record-breaking awards year: VML, MullenLowe, BLKJ Havas make up Singapore’s top 4

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Ogilvy Singapore's run of success was built on an extraordinary awards haul led by its work for Vaseline...

Dentsu Inc Tokyo named Creative Agency of the Year in Campaign Brief Asia’s 2025 Japan Creative Rankings: Runner-up is TBWA Hakuhodo Tokyo

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Dentsu Inc Tokyo has again held #1 with TBWA\Hakuhodo at #2 and Dentsu Digital #3...

This Valentine’s, Hershey’s makes public affection sweet and simple

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On-ground, Hershey partnered with Zepto at the Zepto Valentine Prom Party, featuring a ‘Kisses Booth’ that encouraged...

Campaign Brief Asia’s Bangladesh Creative Rankings sees Asiatic hold #1: Mohammad Akrum Hossain and Md. Abdullah Al Rana top creatives

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New agency POP5 Bangladesh has entered the Creative Rankings for the first time this year...

VML Malaysia helps Lotus’s turn trolley returns into shopper rewards with Drop Cart Draw

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The initiative connects a small but critical customer experience moment in the car park which translates to in-store...

Worxphere and Cheil Seoul launch JOBSTAY Project to bring youth back to Korea’s regions

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All participants of the JOBSTAY Project responded that they would consider moving to and working in regional areas...

Sour Bangkok uses censorship to ignite national conversation for Girl from Nowhere The Reset

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The campaign features six provocative “school news” headlines, each with the school name deliberately censored.

Brandsutra 2.0: When Brands Start Breathing

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Brandsutra 2.0 is not just another book for me - it is deeply personal, writes Kanishka Dasgupta, Creative...

APAC Effie Awards concludes 2026 Roadshow at Publicis Groupe in Ho Chi Minh City

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Highlights at this event included the Effectiveness Showcase, which spotlighted cases that were amongst the biggest...

FCB SHOUT connects sun care and sweet indulgence in ‘Joyful Bites & Sunny Delights’

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A unique cross-category collaboration between Japanese skincare brand Bioré by Kao Malaysia and beloved dessert icon...

KFC Arabia’s Korean BBQ Twister launch goes off script with Wonho Chung at the helm

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The brand partnered with Wonho Chung, the world's 'only' Arabic-speaking Korean comedian, to introduce Korean flavors...

MSD and Dentsu Creative Vietnam positions HPV prevention as part of Tết traditions

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At the heart of the campaign was a 36-second thematic TVC featuring brand ambassador Khoai Lang Thang.