Archive

PHD wins global media remit for Mandai Wildlife Group led out of Singapore

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PHD will oversee markets including Singapore, Australia, India, Indonesia, the Philippines, Japan, and South Korea.

Dentsu Hong Kong Partners with Lee Kum Kee for UNESCO-backed “Forever Flavors Project”

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The campaign invites everyone, from home chefs, culinary enthusiasts, and families to share their food stories.

National Space Agency of Singapore brand and launch campaign to be led by Anak

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"We are thrilled to work with NSAS in defining and articulating the story of Singapore’s space efforts and ambitions..."

Director Bai Xue + TBWA\Media Arts Lab Shanghai Bring Pets to Life in Apple’s Chinese New Year film

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Beyond the film, the campaign encourages users to capture their own pets during Chinese New Year.

McDonald’s celebrates 35 years in Indonesia with new film ‘The Boat’ by Leo Indonesia

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The boat encapsulates Indonesia’s timeless values: a single vehicle carrying families, workers, dreamers & strangers...

Tim Hortons Thailand launches “Boxcation” via CJ WORX to make every bite a celebration

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The campaign features a series of origami-inspired boxes for Timbits, the brand’s signature bite-sized donuts that...

Rohit Sharma leads Oreo’s fan-driven ‘Dream for the Team’ campaign for team India

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In the film, Rohit is seen manifesting his dreams for the team and encouraging others to do the same.

Heinz Arabia and Saatchi & Saatchi MEA’s new campaign highlights a familiar frustration

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Never Enough taps into a behaviour ketchup fans have lived with for years, turning it into a platform only the brand...

Ensemble unveils community-focused ‘Project Lift-fluencers’ campaign for OCBC

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The campaign was brought to life through a series of six short films on social media, in partnership with Human Edition.

Ahead of T20 World Cup, OPPO India launches ‘Hat-trick Ki Tayyari’ with cricket stars

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Bringing together popular Indian cricketers Tilak Varma and Arshdeep Singh, alongside digital creator and cricket...

Gillette Australia enlists Lachy Mcintyre for new ‘Power On, Irritation Gone’ Fusion5 Power Razor campaign via Imagos Media Communication, India

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To amplify reach and relevance, Gillette has partnered with popular Australian Instagram and TikTok comedy creator.

Bestads Best TV / Film of the Week: Skittles ‘Deliver The Rainbow’ via Omnicom

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This film was selected by this week's guest judge Angelo Maia, Executive Creative Director, the community, New York.

The Gerety Awards announces Bangkok and Hong Kong as 2026 Executive Jury locations

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The Bangkok jury will be led by Pare Rinnachit, MD at Yell Bangkok, with Hong Kong to be led by Kitty Lun...

TBWA releases LABUBU LETTERS: A global disruption brief on the explosive rise of chinese brands

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The report dissects rising brands like Pop Mart, MINISO, Vivo, Honor, BYD and GWM, to uncover the drivers powering...

India’s Kyoorius awards announces strategic partnership with the global Clio Awards

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“This is not just about awards. It’s about building real bridges between India and the global creative ecosystem..."

Chris Kyme’s Postcard from Hong Kong: Are you up for the Kam Funs?

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This year we’ll see entries such as the Cathay Homecoming - the low altitude fly past that re-enacted the Kai Tak...

Svelto and Omnicom reframe dishwashing as a more enjoyable moment in new Italian campaign

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The spot shows a husband so taken with Svelto’s feel and performance that he sneaks into the kitchen at night to wash...

BBDO’s Koman Ko: What Hong Kong’s First Countdown Concert Reveals About What’s Next

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Entertainment is no longer just a marketing channel. It's a business accelerator and importantly, a brand builder.

ADFEST WORKSHOP: ‘Built for The Big Screen’ with Juice Tokyo’s Michał Dwojak-Hara and Dandelion Studios Singapore’s Fabian Tan

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Dwojak-Hara focuses on growing Juice Tokyo’s animation and post-production capabilities and has recently expanded...

VML’s The Future 100: 2026 report reveals how brands must sell to a ‘dysoptimistic’ generation

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VML has released its 12th annual The Future 100 report, outlining 100 global trends set to shape business, culture...

ESPN campaign encourages fans in Australia and NZ to ‘Have a Siiiiick Day’ for Super Bowl LX

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ESPN has launched a new tongue-in-cheek campaign encouraging fans in Australia and New Zealand to ‘Have a Siiiiick...

UFC teams with Leron Leron Sinta Philippines to launch Rated SPG sauce for grown-ups

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UFC Swicy Sweet and Spicy Spaghetti Sauce is a playful nod to familiar Filipino content ratings meant for adults only.

Bestads Best of the Week Reviewed by Angelo Maia, Executive Creative Director, the community, NY

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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every...

Spikes Asia opens 2026 Young Spikes competition for emerging APAC creatives

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Shortlisted teams will then be invited to present their ideas in Singapore as part of Spikes Asia Week (9-13 March).

ADFEST 2026 Human+ reveals sessions on soaring above challenges

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Joohee Lee’s realm is Samsung's global campaigns. She has redefined brand advertising by blending new technologies...

The One Club for Creativity sets May 11–15 dates for Creative Week 2026 in New York

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The One Club for Creativity has today announced May 11th - 15th as the dates for Creative Week 2026 in New York.

Axis Bank and Grey India launch #DeshKaLocker Republic Day campaign

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“India knows exactly what to do on the morning of 26 January. What we don’t talk about is the evening."

Cheil X appoints Ritesh Rao to lead Mumbai operations, elevates Kanika in Delhi

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In his role, Rao will be responsible for driving business expansion and operational excellence for Cheil X in Mumbai.

Theresa Ong, Jim Ingram and Michael Ahmadzadeh named as first ADFEST 2026 Jury Presidents

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ADFEST has announced its first three super-creatives, who will lead their juries as Jury Presidents for 2026.

Hakuhodo acquires majority stake in independent digital marketing agency BCM Venture Integrated

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Founded in 2018, BCM offers a full range of digital services, including e-commerce management, data analytics...

HDFC Life unveils new campaign with Leo India highlighting parents’ role in shaping the future

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“Our film brings to life a very poignant insight - often children are easily embarrassed by their parents and their..."

Music Mill joins m25’s producer led network

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Music Mill is known for their precision in rights clearance and ability to secure the tracks for campaigns for brands

Bitget and Vantage Pictures launch campaign starring World Cup Champion Julián Álvarez

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The films were shot in Madrid, Spain under an extremely tight schedule: Álvarez was available for just four hours to...

Coway Malaysia extends partnership with Grey Kuala Lumpur as lead creative agency

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Building on a decade of success, Grey Malaysia is now working closely with its new agency partner, Dentsu Malaysia.

MAKE by KBank and NUTs Agency Thailand help Thais track their money and grow savings

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With the Cloud Pocket feature, you can create unlimited pockets to organise your money exactly the way you want.

Magnum 4D’s Chinese New Year film via The Clan explores why mandarin oranges still matter

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The film was produced in collaboration with Directors Think Tank and directed by Chevie Law.

Naga DDB Tribal appointed creative AOR for U Mobile’s brand and marketing services

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"This was a highly rigorous and thoughtful pitch process, as finding the right creative partner at this stage of our..."

The Shout Group end year on a high joining Malaysia Airlines creative panel and a collaboration with Innocean

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The collaboration with Innocean, which will see the Group develop advertising material for Hyundai’s Malaysian market.

Moved jobs since our last Campaign Brief Asia Creative Rankings? We want to hear from you

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If you’ve changed agencies over the past 2 years, please contact us to update your new information.

TBWA\Thailand brings 365 days of One Bangkok to life in anniversary campaign

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This story is told through the everyday lives of people across each universe, captured through different "days."

TBWA\Singapore and FairPrice bring Chinese New Year to life through everyday moments

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The Mandarin-first campaign is led by three 30-second films directed by Tariq Mansor and produced by Cutscene.

RHB and THE SHOUT GROUP celebrates self-worth and resilience in Chinese New Year film ‘Dignity’

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‘Dignity’ is inspired by the true story of Yap Sue Yii, the Co-founder and CEO of Komuniti Tukang Jahit.

IKEA turns art into furniture in ‘Affordable Masterpieces’ campaign via Memac Ogilvy

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“Affordability has unfairly become shorthand for compromise. With this idea, we wanted to turn that thinking on its..."

Ghadi Detergent celebrates India’s everyday life in new film ‘Anokhe Desh ke Anokhe Mael’

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The film takes viewers on a journey through everyday life in India, with scenes reimagined through the world of cloth...

Outreach wins ECI Awards 2025 Gold in China for “Mero Khukri”

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Built on a belief that relevance matters, “Mero Khukri” reimagines how a legacy brand with deep cultural roots...

WPP set to launch WPP Production; new global powerhouse fuses WPP’s collective production expertise with advanced Gen AI

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This strategic decision brings together all creative producers into a single global platform – bringing unprecedented in

Volvo and Grey Malaysia launch ‘SELAMAT’ to reintroduce safety ahead of ES90 debut

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The campaign launched with the new ES90 disguised with a specially designed ‘Selamat’ camo wrap, which was driven...

The ingenious (mad, even) comedic imagination of Conor Mercury finds a home at EXIT

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Last year, the eccentric comedic eye of an up-and-coming director became a new sensation in the indie music...

INVNT APAC promotes Senior CD Sarah Bailey to Executive Creative Director role

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Based in Singapore, Bailey will lead INVNT’s growing creative team, driving innovation and storytelling excellence...

Kevin Swanepoel, CEO, The One Club for Creativity: Creativity Needs a Fairer Playing Field

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Independent agencies are producing some of the most original work in the world, yet they continue to face

CLEAR enters Formula 1 with global Oracle Red Bull Racing partnership

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As the team’s first-ever Official Haircare Partner, CLEAR will be displayed on the striking new RB22 and will also be...

Swastika Rahmadani elevated to Executive Creative Director at GOOD People Network

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Under Rahmadani's leadership, the Jakarta office was named Digital Agency of the Year at ADFEST 2025 in March.

Bestads Best of the Week Reviewed by Alice Chou, Chief Creative Officer, Dentsu Creative, Taiwan

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Each week Bestads [the global arm of Campaign Brief] picks the very best advertising in the world, in every medium...

Odd Assembly launches “Funny Business”; to mark next chapter as a global creative company

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A rare self-initiated campaign created to articulate how Odd Assembly thinks and operates as it expands globally.

Spritzer celebrates family and health this Chinese New Year with ‘Unstoppable Love’

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'Unstoppable Love' follows Dior and Joseph Lee, a.k.a Jobroseph, a modern couple whose family reunion sparks an...

Hakuhodo’s Virtual Sei-katsu-sha goes global, blending human insight with generative AI

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This groundbreaking solution has already been embraced by numerous clients in Japan.

Viettel 5G’s ‘Uncle Badass’ turns Lunar New Year road trip into a celebration of modern families

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What unfolds is a humour-driven road trip that quickly resonated on social media. Along the way, he plays games...

Hero and Saatchi & Saatchi India reimagine Himalayan prayer flags as portable first-aid kits

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The initiative reimagines the iconic Tibetan prayer flags—long seen as symbols of protection and well-being...

Asian Paints captures the colours, stories and craft of India’s Northeast

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Each palette reflects a cultural symbol or craft, from Manipur’s Longpi pottery and Assam’s iconic white-and-red...

Blak Labs Singapore’s Hwee Peng Koh named on inaugural One Show Indies jury

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Greg Hahn, Co-founder and CCO at Mischief, Brooklyn, will serve as Jury President.

Countdown to The One Show 2026 entry deadline: This Friday, 23 January, 2026

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The countdown is on for the The One Club for Creativity's entry deadline for The One Show 2026. The entry deadline is...

Coca-Cola launches Chinese New Year 2026 campaign via WPP Open X, led by Ogilvy Shanghai

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The campaign encourages Gen Z to bring fresh, playful ideas into festive moments in ways that still resonate with...

Mandy Wong promoted to Chief Executive Officer of TBWA\Group Singapore

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“It’s a privilege to step into the role of CEO at a time when our industry is undergoing fundamental change."

The Producers appoints Jerrica Tan as Australia–Asia production bridge

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Tan will work across The Producers' roster of directors, supporting collaborations between Australia and Asia.

ADFEST names dentsu Global CCO Yasuharu Sasaki as 2026 Grand Jury President

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ADFEST 2026, Human+, will be held Thursday 19 - Saturday 21 March 2026 at the Royal Cliff Hotels Group in Pattaya.

Flipkart enlists Harbhajan Singh to challenge India’s ‘Chaanta’ tradition

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The film closes with a simple, pointed message: chaantas aren’t the solution - upgrading with Flipkart’s Republic Day...

Beyond the Brief: SICKDOGWOLFMAN peels back the creative process behind SLATHER’s new campaign

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One year after launching with a cinematic warning that “the sun is not your friend”, SLATHER has followed up with a...

The 47th AWARD Awards launches with new campaign via Bear Meets Eagle on Fire

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Entries are now open for the 47th AWARD Awards, APAC’s benchmark for creative excellence, supported this year by a...

Omnicom Advertising unveils new Hong Kong structure and leadership team lead by Andreas Krasser, John Koay, Maggie Cheung and Ida Mak

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Omnicom will relaunch BBDO in Hong Kong, establishing it as the network's second creative agency brand in the market...

Bestads Best TV/Film of the Week: Alon Seifert’s ‘Better Safe Than Neutered’

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The film was selected by this week's guest judge Chris Beresford-Hill, Worldwide Chief Creative Officer at BBDO.

Philippine Airlines turns pre-flight safety video into Filipino telenovela with BBDO Guerrero

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"The brief was simple but ambitious: take something passengers tend to overlook and make it unforgettable."

ADC and Dreamina AI Partner On Free AI Visual Design Category for ADC 105th Annual Awards

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Winners receive coveted ADC Gold, Silver or Bronze Cubes, and cash prizes totaling $30,000.

Last day to enter ADFEST 2026 Lotus Awards

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ADFEST 2026, Human+, will be held Thursday 19 – Saturday 21 March 2026 at the Royal Cliff Hotels Group in Pattaya.

Kymechow Hong Kong and One Sly Dog behind new corporate film for Link Asset Management

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The film recalls the sometimes challenging path the company has had to navigate since its listing in 2005.

Applebox Asia welcomes Ian Jeon to directors roster across Singapore, Thailand and Malaysia

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The Korean director first captured industry attention with his standout work “AI Point of View” for the Korea Tourism...

Yell Worldwide expands Southeast Asia footprint with Kratingdaeng Indonesia partnership

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The collaboration brings together Thai creative leadership from Yell’s Bangkok HQ and Bailey|Capel Jakarta.

Integrated marketing agency IdeasXMachina Advertising appoints Shayne Madamba as MD

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Madamba has built a reputation as a trailblazer in the industry. At just 31, she was appointed GM at iProspect.

ADC Young Guns 23 names four Asia-based creatives among global winners

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Vanissa Foo, Keita Kuki, Michael Lim and Antonio Reinhard Wisesa as Asia-based winners of the prestigious ADC Young...

VIRTUE Asia strengthens entertainment-led creative with Will Beale as Creative Director

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During more than five years at VaynerMedia, Beale served as creative director, leading work for major APAC clients...

Flipkart gamifies Pongal ritual with interactive digital experience by 22feet Tribal WW India

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To play and win, users must time the Pongal boil perfectly - the higher the foam rises, the better the deals.

NYF Advertising Awards Open for Entries with New ‘No BS’ 2026 Campaign via Grey New York

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The New York Festivals Advertising Awards is now open for entries, kicking off a new season with a sharp, self-aware...

dentsu Singapore uses AI and audience data to boost Standard Chartered conversions

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Standard Chartered sees 385% conversion lift via dentsu Singapore’s precision targeting.

Bestads Best of the Week Reviewed by Chris Beresford-Hill, Worldwide CCO, BBDO

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Each week Bestads [the global arm of Campaign Brief] picks the very best advertising in the world, in every medium...

Duolingo tap chess prodigy Praggnanandhaa to front for chess course push with Talented

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"Choosing Rameshbabu Praggnanandhaa as the face of the course in India was a natural decision."

Paul Bradbury takes the helm as CEO at VML ANZ succeeding Tom Tearle

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“Working with the VML ANZ team fills me with immense pride and gratitude,” said Tearle. “We’ve achieved remarkable..."

Ali Shabaz departs The Brand Agency in Perth after 6 months in the ECD role

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The agency’s 20-strong creative and design team will be led by Steve Straw and Dan Agostino.

The One Show introduces new Best Use of TikTok award: Free to enter

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The One Club for Creativity has expanded its ongoing partnership with TikTok with the launch of the new...

Chris Kyme’s Postcard from Hong Kong: Over qualified or over the hill?

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It got me thinking, is Lionel Messi overqualified? When he was joining Inter Miami, did they say “Sorry pal, you’re..."

Toyota Motor Asia launches new regional brand campaign with The Crisp Group

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The campaign responds to a rapidly evolving mobility landscape shaped by new technologies, powertrains, and rising...

Omnicom Media APAC releases 2026 trends report

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10 trends revealed on the back of the recent Consumer Electronics Show in Las Vegas.