Archive

Dentsu Lab, D.A.V. Public School and Classteacher launch AI-powered ‘Bullying Decoder’

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Bullying Decoder integrates seamlessly with existing CCTV systems by activating unused audio feeds. Using AI, it...

Mumbai Indians and Kinnect India turn fandom into family with ‘Fans Nahi Fam’

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“For me, this was personal. MI isn't a franchise. It's a family. It's been this for the last 18 years."

Gerety winners now included in Campaign Brief Asia Creative Rankings

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With the April 17 deadline approaching, the Gerety Awards have been added to the Campaign Brief Asia Creative Rankings.

Yip Su Ann and Seth Low take top prize at ‘On the Spot’ Singapore competition winning places to LIA’s Creative LIAisons in Las Vegas

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“It was amazing to see so much talent on display. The brief from LEGO was fun and the ideas we saw were imaginative..."

SGSecure and VML Singapore urge public to look up via ‘Bye Tech Neck’ film

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The film opens with a masseuse demonstrating simple exercises to relieve so-called “tech neck.”

What great Direct work has in common: John Koay reports from The One Show jury room

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The strongest work wasn’t just an ad but an idea that invited consumers into culture.

Bestads Best of the Week Reviewed by Jen Speirs, Chief Creative Officer, Droga5, Dublin

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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi

Qantas appoints Droga5 ANZ to lead Project Sunrise launch campaign

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Qantas has appointed Droga5 to lead the creative development for its highly anticipated Project Sunrise launch...

Marc Leclerc to head Publicis Luxe China as integrated luxury practice expands

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“Over the past decade, I have witnessed a profound evolution in how Chinese consumers perceive luxury."

Telstra CMO Brent Smart set to depart after nearly four years of award-winning success

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Stepping into the role is Jana Kotatko, who expands her current remit within Telstra's retail and regional business...

Pay10 launches Pay10 World with ‘No Borders. Just Business.’ campaign

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The campaign uses everyday situations and light humor to highlight common challenges businesses face from slow...

Goafest 2026 opens delegate registrations – Early Bird deadline April 30

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Scheduled to take place from May 20 to 22, 2026, at Taj Cidade de Goa Horizon, Goafest 2026 promises to be a landmark...

Photographer Heather Favell captures the heart and spirit of ADFEST 2026

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Commercial lifestyle | Advertising photographer Heather Favell captures Asia's creative Human+ pulse at ADFEST.

Ted Lim: We are not done yet

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We are not done yet. We just have to do things differently.

HEINZ and Shooting Stellar Thailand launch ‘The Ketchup Blast’ for Songkran

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HEINZ introduces “The Ketchup Blast,” a playful ketchup spray gun concept designed to connect with the spirit of...

Defining great Direct work: John Koay reports from The One Show jury room

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Every entry was dissected thoughtfully and respectfully, with genuine care for the effort behind it.

Celebrating the 20th anniversary of ‘Earth Hour’, Leo Burnett Sydney’s finest hour

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Many people over the years have claimed credit for the campaign but for the record the key players at Leo Burnett were

Vantage Pictures translates next-gen drone tech into gritty storytelling for BRINC

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Shot across California and Vietnam, the production blends active-duty law enforcement collaboration, a custom-built...

ADFEST 2026 delivers another standout year: Good work, good people and good times

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What continues to make ADFEST unique is its atmosphere. More relaxed, more open and more human than most ad festivals...

John Koay’s One Show Diary day 1: Hello from Punta Cana!

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This year I’ve been invited to judge on the Direct Marketing jury alongside some of the world’s greatest creative minds.

Shield Insurance Broker and VML Thailand turn hard sell into binge-worthy micro drama

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Shield Insurance Broker reimagined its rational message as a fully immersive entertainment series.

Today: Free entry to the ‘On the Spot’ Creative LIAisons Young Creative Competition in Singapore

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The Gold winners (team of 2) will be awarded places to this year’s Creative LIAisons onsite programme in Las Vegas.

Motion Sickness takes out Grand AXIS and coveted Agency of the Year title at the 46th AXIS Awards; McCann scores seven Gold, 17 Silver, 28 Bronze

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The Commercial Communications Council (Comms Council) tonight celebrated the pinnacle of creative achievement in Aotearo

Koki Ito and Jirapat Kanchanosot named Group Co-CEO’s at Hakuhodo International Thailand

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At the same time, Naoyuki Kawakita will take on the role of Head of ASEAN and Country Chairman of Hakuhodo...

LIA’s Super Early Bird discount of 35% off 2026 award entry fees set to end Thursday, April 30

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London International Awards, known as LIA is now accepting entries. To kick off its 2026 awards season, LIA is offering

KFC brings the flavour and festive spirit with “Ini Baru Riuh” via VML Malaysia this Raya

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The series features Riuh Rempah Crunch and Riuh Rempah Burger, KFC signature flavours made richer with fragrant...

Pepsodent + Omnicom Advertising turn dentists into content creators with TeethTalk Academy

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Pepsodent kickstarted the Academy with the first workshop in March 2026, with a bespoke syllabus on niche discovery...

Café de Coral and dentsu Hong Kong bring local slang and pop culture to breakfast campaign

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The campaign stars rising pop artist Egg Wong, creating a playful cultural wink by using “Egg” to promote egg.

Marriott Bonvoy and BBH Singapore brew up “Loyal-Tea” activation in Mumbai

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The immersive event designed to build awareness of the award-winning loyalty programme among non-members...

SAFI and MBCS empower young Malaysian women through Biasiswa Siswi Raya campaign

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The film follows Bunga, a young artist navigating financial hardship and social judgment while holding on to her dreams.

Honda Thailand and Hakuhodo Bangkok launch AI-powered, Gen Z-focused campaign for Honda e:N2

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The campaign invites users to engage directly with the brand through a generative AI-powered platform.

Almaty brings people together with “Unity” art installation celebrating human solidarity

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Some years ago a dog became stranded on the bank of the Sayran reservoir, unable to climb the steep concrete wall...

Bestads Best TV of the Week: British Airways ‘An Original British Briefing’ via Uncommon, London

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Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a

Saatchi & Saatchi India launches new spot for Captain Steel to spotlight TMT rebars

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Featuring cricket icon Sourav Ganguly, the campaign simplifies technical knowledge into a relatable consumer story.

OldTown White Coffee launches Hot & Cold range across Asia via ‘Your Favourites Made Cold’

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The regional campaign, anchored by the message “Your Favourites Made Cold” brings this evolution to life through...

Cetaphil takes dermatologist expertise across the Philippines with Derm On Tour

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Building on the success of Cetaphil SkinLabs in 2025, the brand’s immersive science-led platform, Derm On Tour...

Kunal Roy joins VML India as Managing Partner + Shekhar Khanna named CSO

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Prior to joining VML, was has served as CEO of Dentsu Creative in Malaysia.

TNB and Chariot Agency explores connection and belonging in Raya film ‘Raya Pertama’

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The film follows Adam, a Chinese Muslim revert attending his first Raya at his wife Maria’s kampung open house.

dentsu Hong Kong brings local football culture to ComplexCon for adidas Originals

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Drawing inspiration from one of the city’s most iconic football jersey shopping destinations, Fa Yuen Street...

GIGIL Philippines and Factory01 bring overworked ACs to life via CoCo Tea & Juice’s summer film

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If the ACs themselves turn to CoCo to cool down, it’s proof that the drink truly delivers on its promise.

Good Times at AdFest: m25, Directors Think Tank, 116 Pictures, Music Mill, Arcade, Loudbox and Campaign Brief Asia host Annual Aussie Revolving Bar Networking Party

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The party kicked off after the first awards night and once again took over the iconic bar.

First-time delegate Bruce Tweedie finds warmth, wisdom and energy at AdFest

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Then three days of immersion in the warmth of the sprawling AsiaPac advertising community. Fascinating talks.

LIA hosts intimate dinner for top creatives in Baan Phraya at Mandarin Oriental in Bangkok

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LIA hosted their usual annual soiree after AdFest with some of the jurors and top creatives from Thailand...

Countdown to New York Festivals Advertising Awards 2026 Entry Deadline: Thursday, April 23

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There's just one month to go until entries close for the New York Festivals Advertising Awards, with the 2026 show invit

Vantage Pictures elevates Mammotion Luba 3 with cinematic product-first campaign

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“Most of my work leans more towards comedy, so it was nice to move into something more serious and cinematic.”

Bestads Best of the Week Reviewed by Bruno Franchino, Group Creative Director, L&C NYC

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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi

Nissan Middle East and TBWA\RAAD turn car cabin into combat arena with ‘CarJitsu Showdown’

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The event, held at a sold-out Coca-Cola Arena in Dubai in front of over 10,000 fans, served as a high-pressure...

Good Times at the Legendary Sunset Party at AdFest 2026 co-hosted by Gerety Awards, Directors Think Tank, Fin Design + FX, Voodoo Hack and Campaign Brief Asia

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A big thank you to our amazing partners – Fin Design + FX, Directors Think Tank, Gerety Awards and Voodoo Hack Sound.

Good Times: One Asia Awards lunch at ADFEST

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During the lunch, Guan shared an update on this year’s judging and announced that Malaysia will host the judging.

Vantage Picture’s James Duong on bringing Chinese productions to Vietnam

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At the same time, it’s geographically and culturally close enough that Chinese clients feel comfortable working here.

Young Lotus Workshop 2026 concludes with SOUR Bangkok’s Nicha Witayapaisitsan and Thirawat Prasertsang taking top honours

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The 15 Young Lotus teams first enjoyed a series of talks and workshops hosted by Google’s experienced creative...

dentsu X launches ‘The Creator Catalyst’ to power scalable creator marketing

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At the centre of the model is dentsu’s Creator & Trends Studio (CATS), an intelligence and discovery platform...

Dentsu, Publicis and Leo among the best performers in ADFEST 2026 Final Awards

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The Grande in Outdoor was won by Publicis Groupe Hong Kong, Hong Kong for Cathay “Back to Kai Tak”.

Ogilvy Singapore, Dentsu Tokyo and Leo Australia among top performers on Night One of ADFEST

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The result are in for AdFest 2026's first 12 categories, including Brand Experience, Commerce, Digital & Social...

Gerety Awards, Directors Think Tank, Fin Design + FX, Voodoo Hack and Campaign Brief Asia invite you to the 17th Legendary Sunset Party at AdFest

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If you’re in Pattaya for AdFest, you’re invited to join us at our 17th annual Legendary Sunset Party.

AdFest 2026: You’re invited to the M25 Network party – from 9pm on tonight March 20th

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Brought to you by m25 Network, Directors Think Tank, 116 Pictures, Music Mill, Arcade Film Factory, Loudbox + CB Asia.

Sunquick and Havas Malaysia celebrate “Air Tangan Mak” in Ramadan & Raya campaign

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This year’s campaign draws inspiration from the everyday rhythm of Ramadan and Raya in Malaysia.

TBWA KL turns 7-Eleven into an Iftar clock

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What if the brand itself showed the time of iftar? It was a natural way for 7-Eleven to become part of the Ramadan...

Maybank unveils 2026 Raya film “Berkat Mak” with Alchemy79 and Directors Think Tank, celebrating the enduring values of family

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Anchored by Mak’s reflective voiceover, the film reveals the thoughts she never said out loud.

Day 1 at ADFEST 2026 kicks off in Pattaya

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CB Asia captured the top moments from AdFest 2026! See what happened on day 1.

Naga DDB Tribal Malaysia brings care and craft back to Raya gifting with “Sampul Dodol”

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“We sometimes forget the value of simple things, in this case traditional kueh like dodol," said Nik Radzi.

MBCS & MILO Malaysia fuel good deeds through Ramadan volunteer campaign

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The campaign communicates the importance of sahur (breakfast), with MILO® providing the energy for unsung heroes of...

TBWA HK’s Martin Manho and Gaius Kwong win Young Kam Fan, gear up for Cannes Young Lions

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“The experience taught me to have full confidence in the idea you believe will work, and go all in."

AdFest 2026 releases new batch of finalists

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The latest include: Brand Experience Lotus, Digital & Social Lotus, Direct Lotus, Effective Lotus, Outdoor Lotus, PR...

TikTok Shop turns shopping into shoppertainment in new Fishermen Integrated spot

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This festive season, TikTok Shop set out to reimagine the experience for the digital age.

KULT Malaysia launches AI created Raya film

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The film openly acknowledges that it was made fully with AI, while making clear that traditional filmmaking remains...

Havas Ortega report finds Filipino prosumers redefining health in age of uncertainty

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The report paints a picture that feels deeply familiar: long days, rising costs, constant uncertainty - and the quiet...

1st round of finalists released for AdFest 2026

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In the Film category, Wolf BKK leads with three finalists, followed by BBDO Bangkok, Leo Thailand and Hakuhodo...

Stayfree tackles period sleep gap in new film

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The film demonstrates how choosing the right protection for period nights can improve the next day’s experience.

India’s Kyoorius awards expands creative awards and introduces Marketing Awards to recognise strategy and business impact

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The 2026 winners of both awards will be acknowledged at the Kyoorius Awards Night on Saturday, 23 May 2026.

Chris Kyme’s Postcard from Hong Kong: Back to the future

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It was nice to see some of the independent agencies getting in there, like Omelette Digital and NoTwoHK.

Watsons Malaysia celebrates Raya with ‘The Raya Glam Stage’ campaign via MBCS

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The film features Malaysian television host, radio announcer, actress, and singer Che Puan Sarimah Ibrahim...

Leo Hong Kong takes out Kam Fan 41 Creative Agency of the Year: BBDO wins the Grand Kam Fan

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Leo Hong Kong delivered a strong overall performance, accumulating 9 Golds, 6 Silvers, 6 Bronzes and 2 Merits.

Havas Thailand names Navinda Kittisubkul Head of Strategy & Growth

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Kittisubkul brings over 20 years of experience across brand strategy, media planning, research and integrated...

Hakuhodo appoints Naoyuki Kawakita as ASEAN COO + Yuta Sasaki as Vietnam Group President

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In his new role, Kawakita will focus on accelerating regional integration, enhancing data-driven marketing...

Lowell San Jose and Miel Soneja sign on with DDB MNL as Creative Directors

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San Jose brings with him 18 years of experience in advertising, working on global brands such as a leading consumer...

Flipkart celebrates Ugadi with ‘Ugadi vs Yugadi’ campaign by 22feet India

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At the heart of the campaign is a dedicated microsite, where users can enter their festive wishes and unlock...

audacity bangkok creates new campaign for My Chewy reclaiming the brands name

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The film opens with a question: “If you could choose one name, what would you want to be called?”

Bestads Best of the Week Reviewed by Leisa Wall, Chief Creative Officer, McCann New Zealand

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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi

Westpac NZ parts ways with Publicis Groupe New Zealand, appoints Omnicom Oceania’s ‘Goldilocks’

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Westpac New Zealand has ended its four-year relationship with Publicis Groupe agencies and appointed a new bespoke agenc

Ralph van Dijk and Ramesh Sathiah depart MassiveMusic to launch Saliō Sonic Strategy

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Founded by Ralph van Dijk and Ramesh Sathiah to help brands make sound work at organisational scale

Why “Brand New Nepal” is the most important rebranding project – By Ujaya Shakya

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The most exciting driver of this new narrative is a massive demographic shift. Almost two third of Nepal’s population...

Ogilvy India creates playful waterproofing campaign for Asian Paints Damp Proof

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Amid the humour and back-and-forth, the campaign lands its message with unmistakable clarity.

OCBC Malaysia Launches Raya Film ‘Di Samping Ayah’ with Ensemble

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The film spotlights how a parent’s quiet lessons remain close forever, guiding each step even as new paths are forged.

Squeak E. Clean appoints Max Wilkinson to lead music in Australia

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Squeak E. Clean has announced the appointment of Max Wilkinson as Head of Music - Australia.

Mediaplus expands Asia footprint with Mediaplus Singapore joint venture

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The partnership combines Mediaplus’ global media expertise and data-driven capabilities with The Media Shop’s deep...

CLEAR brings high-performance scalp care to Formula One with Oracle Red Bull Racing

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Racing at speeds over 300 km/h, Formula One drivers endure some of the toughest physical conditions in sport.

The 23rd Effie Singapore Awards opens call for entries: First entry deadline – 12 April

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Entry fees increase progressively across each deadline, and those who submit in the first window can save up to 57%.

THE SHOUT GROUP creates Hari Raya short film for guardian Malaysia encouraging gifts that matter

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A young girl, filled with anticipation, finds herself quietly heartbroken after believing she has been overlooked...

m25 Global Producers Series: 116 Pictures’ Uyen Le on the Saigon hustle and producing with heart

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Vietnam’s production scene doesn’t impress you with big armies, it impresses you with guerrilla-style instinct.