Archive

The Secret Little Agency returns as Simmons’ regional creative partner

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The appointment is the second time Simmons is working with The Secret Little Agency since the launch...

Karma Shanghai creates short film for Chinese New Year directed by Jody Xiong for BMW China

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The installations transform the cars into moving carriers of good fortune, linking BMW’s “Best Horse” nickname to...

Campaign Brief Asia Creative Rankings drive record 1.1 million Instagram views over 15 days

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Campaign Brief’s Instagram has emerged as a standout performer, generating more than 940,000 views between Feb 3-14.

Hakuhodo Bangkok brings humour to utilities with PEA “Quick Click. Life Slick.” campaign

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The agency anchored the idea in the Thai concept of sabuy, meaning comfort and peace of mind.

APAC Tambuli Awards opens entries for 2026: Early bird deadline – March 9th

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Organized by the University of Asia and the Pacific (UA&P) School of Media & Marketing, the final deadline is April 13.

Update your FREE Bestads Profile with these 4 simple steps and stay ahead in the industry

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To ensure your profile is up to date and accurately reflects your work, please follow these simple steps...

GIGIL turns Manila’s party district into Hawkins for Netflix’s Stranger Things 5

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Hawkins was brought to life in Poblacion, transforming the party district into a fully immersive bar crawl where fans...

Ajay Vikram, Julie Jihyun Kang and Tania Singh Khosla join AdFest 2026’s Jury President line-up

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Ajay Vikram has spent much of his career with Publicis Groupe in leadership roles across Singapore, global clients...

MBCS Malaysia launches go-kart activation for Safi Shayla Supa shampoo debut

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The campaign kicked off with a distinctive PR invitation. Selected hijabi creators and media received a bike helmet...

Aurelia launches SS’26 collection with Ananya Panday fronting #HameshaTrending campaign

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Bringing this spirit to life is Ananya Panday, whose youthful confidence and strong connection with Gen Z and young...

ONE Asia Creative Awards launches inaugural Chinese New Year awards

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“Chinese New Year has quietly become one of the most important creative seasons in APAC,” said Tay Guan Hin.

THE SHOUT GROUP creates CNY campaign for Guardian Malaysia focused on wellbeing

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Designed for smartphone viewing, these vertical, fast-paced episodes feature cliffhangers and energetic storytelling...

Bestads Best TV / Film of the Week: Flipkart’s ‘We are Namibia’ via Leo India

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The film was selected by this week's guest judge Sandra Bold, Chief Creative Officer at VML Netherlands.

LenDenClub campaign targets younger investors with relatable money moments

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The films introduce Mr. Swag, portrayed by actor and television personality Suchit Vikram Singh, a composed lender...

U.S. Embassy Creator’s Mela 2026 draws 5,000 creators and influencers across Nepal

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Now in its fourth year, the U.S. Embassy Creator’s Mela 2026 was delivered in partnership with Storm Communications...

DDB crowned Campaign Brief 2025 Australia Agency of the Year ~ a year forged in conviction, culture and an unwavering belief in the work

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DDB went through the world's largest agency shake-up to merge with Clemenger. 2025 was one hell of a year

DDB crowned Campaign Brief 2025 New Zealand Agency of the Year ~ people-first leadership, creative + craft excellence at scale

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CB recognises DDB for its consistency of craft, cultural relevance, people-first leadership and sustained creative excel

Sven Huberts joins LePub as Global President to lead next phase of growth

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LePub has today announced Sven Huberts' appointment as Global President.

Cars24 launches campaign offering lifetime warranty and 30-day return policy for used cars

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Created by Talented, the new brand campaign puts the CEO in front of the camera.

American Eagle taps Bollywood talent for India-led ‘Great Jeans for Everyone’ campaign

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The campaign is fronted by Bollywood stars Ananya Panday and Lakshya, who join the brand as global ambassadors.

The Top 100 Most Awarded Creatives in Asia – 2025

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Drawn from ourr anking of 2,886 creatives credited on award-winning work, the Top 100 highlights this year’s standouts..

116 Pictures’ Lyly Vu on global standards, local rhythm, and the craft of producing in Vietnam

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"Vietnam isn’t only visually dynamic, it's socially dynamic. The light shifts. The cities breathe. The crews operate..."

Bestads Best of the Week Reviewed by Sandra Bold, Chief Creative Officer, VML Netherlands

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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every...

Bajaj Broking makes investing simple for Indians with ‘Seedhi Simple Investing’ campaign

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In one film, a man is confused by complicated washroom signs and unsure of which one to choose, contrasted with how...

Ogilvy Malaysia + Scentify launch Xiaohongshu CNY Drama ‘Fabric Scented, Fortune Granted’

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The series follows Master Wang, a charismatic “Scent Feng Shui” master portrayed by popular personality Elaine Wong.

XL and SALVO launch Ramadan film showing how Ultra 5G+ reduces digital disruptions

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“The idea is simple: resolve it fast, return to the moment. XL Ultra 5G+ helps you close the noise quickly..."

Suhasini Maniratnam fronts Jos Alukkas podcast spotlighting women choosing new beginnings

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The series opens with actor and singer Mamta Mohandas and features conversations with Film & media personality Pooja...

Cadbury 5 Star and Cricket Scotland Celebrate World Cup Qualification With ‘Do Nothing’

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Cricket Scotland marked their arrival with a social media post of players enjoying 5 Star bars, cheekily captioning...

Four in a row for Ogilvy as Asia’s Creative Network of the Year in 2025 Campaign Brief Asia Creative Rankings: Dentsu and TBWA move up to rank #2 and #3, followed by Leo #4 and VML #5

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Not only has Ogilvy retained its #1 Network ranking in 2025, but it has significantly extended its lead...

Edelman wins Singapore Tourism Board public relations mandate

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The mandate is effective immediately and in place for two years and two months, with the option to extend for...

KFC Thailand flips Chinese New Year traditions with crispy, collectible Whole Fried Chicken

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The event also featured a giant Whole Fried Chicken Bucket installation, inspired by the exclusive menu.

Asian Paints and Kinnect brings cricket to life with new musical anthem across India

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This high-energy, peppy anthem is designed to be felt as much as heard. Catchy, uplifting and charged with pride...

Maybank partners with Alchemy79 and Directors Think Tank for Chinese New Year campaign

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“By capturing the Lou Sang scene in ultra slow motion, we allowed viewers to pause and reflect."

TNB’s Chinese New Year film “Roaring Blessings” encourages empathy over first impressions

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As the story unfolds, Ming begins to uncover the deeper truth behind Kenny’s perseverance.

Hero MotoCorp + FCB Interface create futuristic Glamour X campaign with robotic love story

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The film is set in a world where a robot is drawn to Glamour X’s beautiful design and advanced features.

Taco Bell Korea partners with GUT Asia to launch “Love at First Tilt” Valentine’s campaign

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The brand offers Gen Z a way to participate without pressure, performance, or couple-centric norms.

Dentsu Creative Isobar says brands must now behave like creators with ‘New-Age Social’

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At the core of this shift is a structural reset within Dentsu Creative Isobar’s social teams.

Ogilvy Singapore named 2025 Asia Creative Agency of the Year after ranking No.1 overall in the Campaign Brief Asia Creative Rankings: Dentsu Inc rank #2, TBWA Hakuhodo #3, Ogilvy India #4

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Ogilvy Singapore rockets to No.1 in Asia - It is a remarkable rise from No.17 last year and No.43 the year before.

VML Thailand turns sauce sachet into cultural solution for Lotus’s this Chinese New Year

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The new packets are die-cut in the shape of a majestic, golden-crowned rooster head.

Sri Lanka back in the Campaign Brief Asia Creative Rankings as Phoenix Ogilvy tops National table

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Phoenix Ogilvy Sri Lanka leads the charge, ranking as the country’s #1 most-awarded agency after a standout year...

Leo India creates tongue-in-cheek film for Flipkart’s unlikely T20 World Cup sponsorship

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The idea spotlights the fact that at global sporting events like the T20 World Cup, every team in a group plays the...

Toyota Mobility Foundation and Honda promote traffic safety in Thailand through cultural insight with “KUB-DEE-DAI-DEE”

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The visual identity, developed in collaboration with emerging Thai artist Sarawut Pannoo, blends contemporary design...

PTT Lubricants puts family at the center of new brand campaign via Yell Bangkok

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Told in a mockumentary style, the film feels natural, honest, and relatable.

Frido new campaign turns Valentine’s Day into a conversation on body pain

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While people are hyper-aware of warning signs in relationships, they often normalise physical discomfort.

IKEA Singapore and TSLA turn blockbuster promo posters into cheeky Valentine’s campaign

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The social campaign features spoofs of the film's promo posters, turning images of a tortured romance into...

NYF Advertising Awards names eight leaders as 2026 Specialty Jury Chairs

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NYF and the 4A's expand in-person judging program with specialty executive juries.

The Type Directors Club launches 2026 call for applications for three global scholarships

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The Type Directors Club, the world's leading typography organisation, has opened the call for applications for its three

Ogilvy Singapore returns to #1 in the Campaign Brief Asia Singapore Creative Rankings after record-breaking awards year: VML, MullenLowe, BLKJ Havas make up Singapore’s top 4

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Ogilvy Singapore's run of success was built on an extraordinary awards haul led by its work for Vaseline...

Dentsu Inc Tokyo named Creative Agency of the Year in Campaign Brief Asia’s 2025 Japan Creative Rankings: Runner-up is TBWA Hakuhodo Tokyo

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Dentsu Inc Tokyo has again held #1 with TBWA\Hakuhodo at #2 and Dentsu Digital #3...

This Valentine’s, Hershey’s makes public affection sweet and simple

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On-ground, Hershey partnered with Zepto at the Zepto Valentine Prom Party, featuring a ‘Kisses Booth’ that encouraged...

Campaign Brief Asia’s Bangladesh Creative Rankings sees Asiatic hold #1: Mohammad Akrum Hossain and Md. Abdullah Al Rana top creatives

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New agency POP5 Bangladesh has entered the Creative Rankings for the first time this year...

VML Malaysia helps Lotus’s turn trolley returns into shopper rewards with Drop Cart Draw

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The initiative connects a small but critical customer experience moment in the car park which translates to in-store...

Worxphere and Cheil Seoul launch JOBSTAY Project to bring youth back to Korea’s regions

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All participants of the JOBSTAY Project responded that they would consider moving to and working in regional areas...

Sour Bangkok uses censorship to ignite national conversation for Girl from Nowhere The Reset

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The campaign features six provocative “school news” headlines, each with the school name deliberately censored.

Brandsutra 2.0: When Brands Start Breathing

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Brandsutra 2.0 is not just another book for me - it is deeply personal, writes Kanishka Dasgupta, Creative...

APAC Effie Awards concludes 2026 Roadshow at Publicis Groupe in Ho Chi Minh City

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Highlights at this event included the Effectiveness Showcase, which spotlighted cases that were amongst the biggest...

FCB SHOUT connects sun care and sweet indulgence in ‘Joyful Bites & Sunny Delights’

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A unique cross-category collaboration between Japanese skincare brand Bioré by Kao Malaysia and beloved dessert icon...

KFC Arabia’s Korean BBQ Twister launch goes off script with Wonho Chung at the helm

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The brand partnered with Wonho Chung, the world's 'only' Arabic-speaking Korean comedian, to introduce Korean flavors...

MSD and Dentsu Creative Vietnam positions HPV prevention as part of Tết traditions

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At the heart of the campaign was a 36-second thematic TVC featuring brand ambassador Khoai Lang Thang.

Jasprit Bumrah shows his fun side in Sunfeast YiPPee! Magic Masala film via Ogilvy India

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The Magic Masala campaign sees Bumrah letting his guard down as he digs into a bowl of YiPPee! noodles.

Bestads Best TV / Film of the Week: Pringles ‘Pringleleo’ via BBDO New York

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The spot was selected by this week's guest judge Alex Collares, Associate Creative Director at VML, New York.

Wolf BKK surges to #1 in Thailand in the 2025 Campaign Brief Asia Creative Rankings, with Ogilvy #2, VML #3, BBDO #4 and Leo at #5

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This year, Wolf BKK has climbed all the way to the top, ranking #1 as Thailand’s most awarded creative agency.

Havas Malaysia unveils Proton e.MAS 7 PHEV with integrated “Journey That Electrifies” campaign

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To move audiences from awareness to action, the Open-for-Booking launch featured a 25-hour live-streamed journey...

Cheil South West Asia names Sungkyoon Kim as President and Chief Executive Officer

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Prior to joining Cheil SWA, he was Head of Digital Platform Business, overseeing Samsung.com and also led the DnA...

Innocean tops Campaign Brief Asia’s Indonesia Creative Rankings with VML moving up to #2

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All of Innocean Indonesia’s Creative Rankings points came from work recognised in 2024...

Zurich Malaysia and Ensemble explore “The Two Sides of Festivity” this Chinese New Year

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Through the story of a couple celebrating CNY amid grief, the film captures emotions that are often felt but rarely...

GIGIL wrings out billboards to convince Filipinos to get a Skyro Appliance Loan

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In the Philippines, billboards are made of tarpaulin. Skyro used this as a medium to show what Filipinos no longer...

Bestads Best of the Week Reviewed by Alex Collares, Associate CD, VML New York

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Wolf BKK's latest KFC Thailand spot "The Kaprao Criminals" has been selected as runner up in the TV category.

Innocean stars at #1 in Campaign Brief Asia’s Korea Creative Rankings: Doyu Yang, Eun-Ha Oh and Nari Moon head individual creatives chart

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The agency now sits as the clear #1 most awarded agency in Korea, unseating Cheil, which had held the top spot for...

Leo Vietnam named Creative Agency of the Year in Campaign Brief Asia’s Vietnam Creative Rankings

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Leo Vietnam has overtaken the perenial #1 ranked Dentsu Redder to rise to the top spot in the 2025 Creative Rankings.

Škoda and Happiness Saigon encourage Vietnamese drivers to embrace life on the road

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The campaign also includes OOH executions featuring Škoda’s Kodiaq, Karoq, Kushaq, and Slavia models.

Australian Pork teams up with Audra Morrice for CNY creator-led content series

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Partnering with Audra Morrice, judge of MasterChef Singapore and celebrated author, Australian Pork explores what...

A fake newspaper to end fake news with ‘Misleading Times’ sent to MPs to expose absurdity of UK election rules allowing fake newspapers

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UK-based Reform Political Advertising (RPA), in conjunction with Clemenger BBDO Australia, has launched a provocative...

WPP to fold Ogilvy, VML and AKQA into single creative banner

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WPP is preparing to bring its three main creative advertising agencies under a single umbrella in a major strategic...

Australia’s Transport Accident Commission launches ‘Crossroads’ work via Clemenger BBDO

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The Transport Accident Commission (TAC) recently launched a striking new campaign ‘Crossroads’, warning motorists...

AIA’s new BBH Singapore campaign asks Asia to rethink what it means to be healthy

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The campaign follows the stories of three individuals, each experiencing a moment that inspires them to think again...

Directors Think Tank and Grey Malaysia bring SUNQUICK’s cheerful brand to life in new spot

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Chevie said: “Very thankful to Grey Worldwide for the opportunity and trust on this project. Truly a meaningful..."

The m25 Global Creative Series: Jody Xiong’s creative journey and the challenges of China’s ever changing advertising landscape

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The Chinese market no longer offers easy growth opportunities, but it provides unparalleled deep value and growth...

DP World + Ogilvy India draw parallels between cricket and logistics in latest campaign

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The film was created by Ogilvy India, directed by Faraz Ali and produced by Crazy Owl Films.

mPokket marks 10 years with ‘Why Can’t Life Be a Perfect Ten’ brand film

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The film brings together a series of familiar situations faced by young people as they juggle responsibilities...

ACPL Exports unveils TrueSilver with ‘Stay True to Yourself’ campaign

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The Stay True to Yourself campaign will roll out across digital-first touchpoints, with a strong presence on social...

Ogilvy rises up to take out Agency of the Year in Campaign Brief Asia’s 2025 India Creative Rankings: McCann moves up to #2, Leo ranks #3

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After two consecutive years in the #2 position, Ogilvy India has climbed to #1 with 2,890 Creative Ranking points...

Leo Taiwan retains #1 spot in Campaign Brief Asia’s Taiwan Creative Rankings: Ogilvy, Dentsu Creative, VML and ROCK YU make up the top 5

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The 2025 Taiwan Creative Rankings has stability at the top: the top four most awarded agencies remain unchanged...

Cadbury 5 Star ‘Ends the War’ on Valentine’s Day with twist-filled Ogilvy India campaign

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The brand surprised audiences by announcing it is ‘ending the war’ on Valentine’s Day and undoing the impact of its...

Alibaba Cloud launches AI-powered Olympic campaign ‘Your Epic Vibe’ with Ogilvy Shanghai

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Ultimately, the video 'Your Epic Vibe', compiled from 100 selected works, premiered grandly across global channels.

Following international expansion, Heckler releases global reel

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With talent and infrastructure across five key markets, Heckler is now equipped to support brands, agencies...

ADFEST names five emerging female directors for this year’s Fabulous Five New Directors

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The films will also be automatically entered for consideration at the Academy Award® and BAFTA qualifying 2026 LA...

TREYNA MARC wins six Anvil Awards

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Galderma Cetaphil SkinLabs won a Gold Anvil for Influencer Marketing, bridging the gap between the rigorous science...

C2 Comms and electriclime° bring UAE National Orchestra’s vision to life on screen

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The new film invites audiences to feel the symphony from a completely new perspective.

Fortuna Indonesia and Hope for Strays launch Pawtective Siren to protect stray dogs

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500 devices were fitted on stray dogs across Jakarta, protecting them from abusers and sounding the alarm for stray...