Archive

GIGIL Manila brings a snowman to the Philippines for PalawanPay’s Christmas Gold Promo

No Comments

The films follow a snowman desperately needing snow to stay stable during the blazing Filipino summer heat.

ADFEST 2026 Lotus Awards extends entry deadline! New deadline Friday 16 January

No Comments

ADFEST 2026, Human+, will be held Thursday 19 – Saturday 21 March 2026 at the Royal Cliff Hotels Group in Pattaya.

Spotify Wrapped 2025 Vietnam and Happiness Saigon go “Unapologetically Vietnamese” with Real-World Fandom Experiences

No Comments

At the Orange juice installation, fans were invited to step into a space that mirrored a familiar street-side juice...

Spikes Asia opens 2026 Young Spikes competition for emerging APAC creatives

No Comments

Entries into the Spikes Asia Awards are also open until Thursday 29 January 2026.

INNORED and AHC reimagine T-SHOT line with dynamic, precision-focused skincare

No Comments

To bring the concept to life, AHC chose Winter from global sensation aespa as the campaign face.

Cosmix and The New Thing challenge the “Healthy but Not Tasty” protein bar stereotype

No Comments

The film borrows the familiar language of food advertising, only to break the fourth wall and strip it back to what...

Marriott Bonvoy makes loyalty effortless in new BBH Singapore campaign

No Comments

Directed by Emmy Award-winner Rhys Thomas and produced by Stink London, it captures the traveller’s surprise at every...

Ogilvy Malaysia reveals new report on ‘The Future of Health & Wellness’ in 2026

No Comments

Covering 15 trends identified throughout 2025, the report asserted that the era of intense, solitary wellness...

Tra Mongkut and VML Thailand turn soil data into experience with B2B farm-stay program

No Comments

“Soil Stay” lets farmers visit model farms that match their soil, combining rest, learning, and smarter farming.

Pumpui + Yell Bangkok launch Nolingual Font to break through Thai-Korean food market clutter

No Comments

The typeface was developed by deconstructing Hangul into its grid system and basic shapes, then using these...

KEPCO unveils global brand identity with Times Square and Silicon Valley launch

No Comments

As KEPCO’s international presence expanded following its New York Stock Exchange listing...

GOODSTUPH Singapore strengthens senior creative leadership with Sofia Tawasil

No Comments

Originally from Manila, Tawasil worked on Leo Manila's highly awarded McDonald’s Unbranded Menu.

Coway Malaysia names dentsu Malaysia to lead creative for key campaigns

No Comments

"Beyond a creative mandate, this partnership is an opportunity to shape conversations around wellness, innovation..."

Tay Guan Hin: A Conversation Creative Leaders Need to Have

No Comments

Most people only start thinking about their personal brand when something goes wrong. By then, they are already reacting

Disney+ Philippines and Leron Leron Sinta give Filipino basketball fans a holiday Slam Dunk

No Comments

The campaign marks the start of a new partnership between Leron Leron Sinta and Disney+ Philippines...

KFC Thailand turns new year blessings into a ‘Fortune Bucket’ experience

No Comments

The Fortune Bucket campaign combines delicious flavour with auspicious blessings for the year ahead, featuring...

Coca-Cola gave the ‘Sound of Home’ to overseas Filipino workers in Australia over Christmas

No Comments

The 24-hour broadcast went on air from 6pm on Christmas Eve to 6pm on Christmas Day.

OPPO India launches ‘Live it your way’ campaign ahead of Reno15 Series debut

No Comments

The film opens at a crowded airport during peak travel season, where a cancelled flight disrupts carefully laid plans.

Ogilvy Singapore tops APAC performances in The One Club’s 2025 Global Creative Rankings

No Comments

The annual worldwide benchmark report, which is free to view, is the industry’s most comprehensive reflection of creativ

Haier India’s AI-led Christmas film brings the magic of the season to life through a cookie

No Comments

Haier’s film celebrates how the magic of Christmas touches every life, not just humans, but all living beings...

MLA’s blockbuster Summer Lamb commercial via Droga5 takes on the World Happiness Index

No Comments

‘Lambassador’ Sam Kekovich is back for his most important job of the year – delivering us the brand new Australian Lamb

Cheil Seoul launches safety app to protect Jeju Island’s traditional haenyeo women divers

No Comments

The Haenyeo Safe Buddy app launched in March and is currently used by 300 haenyeo. Over the past ten months, there...

Last week to enter ADFEST 2026 Lotus Awards – Deadline closes Friday 9 January

No Comments

ADFEST 2026, Human+, will be held Thursday 19 – Saturday 21 March 2026 at the Royal Cliff Hotels Group in Pattaya.

Bestads Rankings 2025: Which are the Top Advertising Agencies in the Top 20 Countries?

No Comments

Australia, UK, USA, Thailand and New Zealand are the top five countries in the 2025 Bestads Rankings. Australia was the

Vale awarded creative John Bailey, co-creator of some of Australia’s most memorable campaigns

2 Comments

Bailey had leading roles at Jakarta based agencies JWT, McCann, DDB, Ogilvy RedWorks and his own agency Bailey Capel.

The Glue Society’s Jonathan Kneebone on 2025 – The Year When The World Nearly Lost Its Marbles

No Comments

Written by The Glue Society’s Jonathan Kneebone

Moved jobs since our last Campaign Brief Asia Creative Rankings? We want to hear from you

No Comments

If you’ve changed agencies over the past 2 years, please contact us to update your new information.

Philippine Airlines and BBDO Guerrero turn in-flight safety video into a safetynovela

No Comments

The film reframes conventional aviation safety messaging through culturally rooted storytelling.

Asian Paints Unveils St+art Kolkata Festival 2025–26 with The Third Space: Ballygunge Art Project

No Comments

Among the core installations is the Colour Corridor, inspired by Chromacosm, alongside a range of urban interventions...

Cathay and Leo Hong Kong launch ‘Unpack Your 2025’ to celebrate members’ travel memories

No Comments

Each customised experience highlights the memories members have made throughout the year with Cathay...

Independent agency Motley calls out adland clichés with Cards Against Advertising card game

No Comments

“It’s a product designed by people who work in the industry, for people who live its realities every day.”

Bajaj Broking simplifies market entry with ‘Seedhi, Simple Investing’ campaign

No Comments

Each campaign film presents a common real-life situation where individuals delay or avoid investing due to confusion...

Fernleaf modernises iconic ‘Ibu’ song for new Full Cream Milk film via Havas Malaysia

No Comments

“We took the iconic song and gave it a modern twist to evoke nostalgia while resonating with today’s mothers."

Air India unveils “Change is in the Air” campaign ahead of 2026 transformation

No Comments

Across five films, the campaign presents the new Air India experience: refurbished cabins in Economy, Premium Economy...

Toyota HiLux unleashes dog army in latest Saatchi Australia film directed by Christopher Riggert

No Comments

Dogs from all walks of life irresistibly drawn to the the new HiLux...

Makro and YDM Thailand give billboards to local restaurants with “The People Contract”

No Comments

Makro handed over its billboards across Bangkok to local restaurants. Each site was redesigned as a local food guide.

Leo Hong Kong extends Cathay Cargo’s ‘We Know How’ platform with ‘How on Earth’

No Comments

Every story featured in the campaign is inspired by real shipments from Cathay Cargo’s history, and points boldly...

Flash Bomber Bangkok introduces Dutch Mill DR-1 with “Explore the Living World in You” film

No Comments

The film opens with a journey through human history, highlighting how new science has the power to change the world.

Saudi Tourism Authority partners with F5 Shanghai to attract Chinese visitors with new “Immerse Your Soul in Arabia” campaign

No Comments

The fim casts a 7-year-old Chinese girl as the narrator and “witness,” creating clear differentiation from competing...

Ogilvy Vietnam and Nestlé MILO spotlight lesser-known sports with ‘See Games Equal’ campaign

No Comments

To launch the See Games Equal movement over 30 real kid athletes from across Vietnam for a green-screen shoot.

Dove India launches #ChangeTheCompliment to shift praise from looks to confidence

No Comments

With its latest campaign, #ChangeTheCompliment, Dove is encouraging a simple but powerful shift in everyday language.

AKQA and ITOCHU expand partnership, unify Japan operations under single AKQA brand

No Comments

The expanded partnership strengthens AKQA’s long-term investment in Japan and elevates the services and scale...

DS Group turns outdoor media green with ‘Living Billboard’ plantation initiative

No Comments

The installation of the ‘Living Billboard’ campaign is a large green billboard made of 4,000 plants, strategically...

Hakuhodo First and Toyota turn speeding into a conscious choice in Thailand road safety film

No Comments

Told through the voices of people who already know what will happen, the film calmly describes the crash before it...

Bestads Best TV/Film of the Week: Chanel’s Metiers d’Art 2026 ‘Metiers d’Art 2026 Show’

No Comments

The film was selected by this week's guest judge Jordan Doucette, Chief Creative Officer at McCann Canada.

Cheil turns scammers’ voices into wanted posters for Korean National Police Agency

No Comments

Using waveform graphs extracted from actual voiceprint samples of phone scammers, Cheil created a virtual composite...

DDB Group Philippines Chairman Gil G. Chua receives MSAP Media ICON 2025

No Comments

"This industry has given me a meaningful life, and my purpose has always been to pay it forward."

GUT Asia launches Stella Artois x Netflix Culinary Class Wars campaign in South Korea

No Comments

Culinary Class Wars was a cultural phenomenon in South Korea, and globally, when it launched in South Korea...

David Droga among six legends to be inducted into 75th AAF Advertising Hall of Fame

No Comments

The Class of 2026 also includes Susan Fowler Credle (Interpublic/FCB), Gordon Bowen (mcgarrybowen/Dentsu)...

adidas opens mountain teahouse experience deep in Kazakhstan’s Butakovskiy Gorge

No Comments

Deep in Kazakhstan’s Butakovskiy Gorge, adidas TERREX Teahouse, a purpose-built mountain retreat designed to...

New Thai indie agency NUTs debut film highlights smart, simple home painting for Beger Paint

No Comments

NUTs only recently opened their doors with high profile Thai creative leader Supparat Thepparat as Creative Partner...

Childhope Philippines, Ely Buendia and BBDO Guerrero launch “Donate to View” charity film to support Children in street situations

No Comments

The short film which officially launched today serves as the centerpiece of Childhope’s Christmas fundraising effort...

Bestads Best of the Week Reviewed by Jordan Doucette, Chief Creative Officer, McCann Canada

No Comments

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

BBH India’s Parikshit Bhattaccharya takes on expanded role as CCO at Propagate India

No Comments

"I look forward to collaborating with such a stellar team to help brands create serious cultural capital.”

Top creative leader Nils Andersson launches FIFTYSIX: A China-born fine fragrance brand

No Comments

“We begin with eight stories that span the culture,” says Nils. “Each with its own unique backstory.”

Publicis Groupe welcomes back Huw Gildon as Chief Strategy Officer in Vietnam

No Comments

Most recently as Chief Strategy Officer for Edelman APAC, Gildon returns to the Groupe in Vietnam.

AAMS names finalists for the Gong, Singapore Media Marketing Awards + The Crowbar Awards

No Comments

Early bird tickets for SMMA are available from today until 20 December 2025.

MullenLowe TREYNA Philippines rebrands to TREYNA following Omnicom-IPG merger

No Comments

Named after its founders and current leaders, TREYNA traces its roots to Lintas, headed by Francis B. Trillana.

anew Bangkok turns Thailand’s remote homes into smart homes with AIS 3BB Fibre3

No Comments

Through this story, the campaign aims to inspire homes across Thailand - from wooden houses in forests to seaside...

BBDO Guerrero Philippines elevates Nikki Sunga, Andi Olbés and Emman Carandang to Group CDs

No Comments

“Nikki, Andi, and Emman have proven themselves to be exceptional creative leaders."

True Corporation and TBWA Thailand\Juice call for sportsmanship beyond the field

No Comments

While rooted in the cultural energy of the SEA Games, the campaign deliberately steps beyond sports.

Canva’s 2026 Design Trends Report highlights shift toward ‘Imperfect by Design’

No Comments

Australian-founded Canva, one of the world’s leading all-in-one visual communication platforms, has unveiled its...

Vale legendary Ad Man Jim O’Mahony ~ a legend at Lion Nathan, a legend at Saatchi & Saatchi

No Comments

O'Mahony exemplified that rare blend of business sharpness and passion for creativity. He mentored many, inspired fearle

Omnicom merger changes continue with Valerie Madon stepping down from CCO role at McCann

No Comments

Madon's departure comes as McCann and MullenLowe Singapore are set to combine...

MullenLowe TREYNA Group announces wave of promotions including Mel Jimenez as COO

No Comments

Creative elevations include: Mylo De Borja as Head of Art, Vinci Divinagracia as Associate Creative Lead, Cyara...

Dentsu Creative’s 2026 Trends Report highlights new consumer behaviors amid rapid change

No Comments

This instinct to soothe through softness and story sits at the heart of the report’s “Escape Velocity” theme.

m25 Global Creative Series Episode 16: M&C Saatchi UAE’s Cristiano Tonnarelli on crafting purpose-driven campaigns across the globe

No Comments

Tonnarelli was apart of the Ogilvy Singapore team that won Singapore’s first Cannes Lion Grand Prix.

Spikes Asia names 93 APAC leaders to sit on the juries for 2026 awards

No Comments

This year marks the highest representation from Central Asia, with Jury members from Kazakhstan and Uzbekistan.

Chariot Agency and DTT show Malaysians how simple paying abroad can be with DuitNow QR

No Comments

“We wanted a human, memorable way to convey that feeling of familiarity,” said Christyna Fong, Creative Director.

Gerety Awards introduces the Moments Cut and reveals the 2026 Grand Jury

No Comments

Merlee Jayme said: “When creativity shows up with heart and speed, a passing moment becomes something that matters."

Mumbai’s Sea Link becomes canvas for Sting Energy and Mercedes-AMG F1 activation

No Comments

In India, the Bandra-Worli Sea Link became a stunning canvas, captivating thousands with the display.

Are brands too fearful of the Australian social media ban? It’s time for progress, not panic.

No Comments

Co-written by WiredCo.'s David Kennedy and Steph Edwards.

Snack Jack Ring Films by Choojai & Friends turn the generation gap into shared family moments

No Comments

The series follows a mother who warps into her son’s gaming world and a father who enters his daughter’s social-media...

Yohei Adachi joins S4Capital’s Monks from AKQA as Group Creative Director for Japan

No Comments

Adachi has worked at BBH Tokyo and W+K Tokyo, creating campaigns for brands like Nike, Axe, Levi's, Audi, and Sony.

NexGen 2026 returns with new mentorship programme for young creatives

No Comments

The winning team will represent Singapore at the Cannes Young Lions International Festival of Creativity.

The One Club for Creativity Reveals 41 Asian Jury Members for The One Show 2026

No Comments

Early judging starts in January 2026, and finalists will be announced in May 2026.

APAC Effie Awards names Visa’s Danielle Jin as 2026 Chairperson

No Comments

Danielle Jin, Senior Vice President and Chief Marketing Officer at Visa Asia Pacific has been appointed by Effie...

Predictive audiences elevate Royal Brunei Airlines’ digital marketing via Merkle Singapore

No Comments

The results outperformed traditional segments, achieving a 5.87% conversion rate, 37% higher click-through rates.

As the networks reshuffle, UltraSuperNew opens the doors with ‘Tokyo Calling’

No Comments

Although they can’t help the thousands having a particularly gloomy Christmas this year, they are hoping...

Director Mark Molloy helms Apple’s Xmas film ‘A Critter Carol’ via TBWA Media Arts Lab

No Comments

Apple has launched its 2025 holiday film “A Critter Carol", which captures the joy of unexpected friendship, told...

VML Vietnam names Bao Tu Chief Innovation Officer to lead AI-first transformation

No Comments

At Accenture Song Paris, he advised global corporations on Web3, the future of commerce, and GenAI-powered experiences.

Bestads Best TV/Film of the Week: World Of Tanks’ ‘Holiday Ops 2026’

No Comments

Each week Bestads showcases standout global advertising work as reviewed by a top international creative director or...

Omnicom merges McCann and MullenLowe Singapore under McCann banner; Paul Soon and Gonzalo Olivera to lead

No Comments

Brandon Cheung, CEO of McCann Singapore and South East Asia will continue partnering with Olivera and Soon through...

Chupps footwear and INTO Creative push sustainability in new film campaign directed by Santosh Padhi

No Comments

The four-film series presents a visually striking metaphor that parallels the natural cycle of life with Chupster’s...

Production company CANADA joins m25 network

No Comments

Their multidisciplinary roster of directors and photographers includes co-founders Nicolás Méndez and Lope Serrano.

Bestads Best of the Week Reviewed by Felix Richter, Global Chief Creative Officer, Mother

No Comments

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

TIRTIR and BTS’ V bring K-beauty to LA streets in Global ‘Let’s Radiate’ campaign via Jung von Matt

No Comments

The launch in LA combines live experiences and social activations with OOH productions in a total of three...

BirlaNu’s ‘Every Home is a Castle’ showcases homes through AI through AI-driven film

No Comments

Created under the creative supervision of DDB Mudra India and produced by EIPI Media, the film explores the role...

Adani Foundation’s Arthik Azadi films celebrate women’s everyday empowerment

No Comments

The three-film series highlight the power of everyday choices enabled by women’s financial freedom.

Chris Kyme’s Postcard from Hong Kong: Mind the (creative) gap

No Comments

Think of the world-conquering ‘Hot & Spicy Chicken’ campaign for KFC, or the Noise Cancelling headphones ads for JBL...