Archive

BATTLEGROUNDS MOBILE INDIA launches parody-driven ‘BGMI Drops’ campaign with Talented India

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Each parody product gets its own glossy commercial, blending cultural satire, absurdist humour, and heavy nostalgia...

Leo Indonesia hosts Portfolio Night by One Club for the second year running

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Creative Leaders from agencies including Leo, Ambilhati, Future Creative Network, Dentsu, ⁠Salvo, Paragon...

BBDO Guerrero Manila’s Irish Bautista and Talented Bengaluru’s Samyu Murali named winners in Global Next Creative Leaders 2025

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The pair are among the 36 winners from 17 countries in this year’s Next Creative Leaders, a free global competition...

Leo Hong Kong wins Agency of the Year and ROCK YU Taipei takes out Independent Agency of the Year at LIA Chinese Creativity Awards

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These accolades are determined by the points accrued from winning statues across the LIA Chinese Creativity competition.

Paul Catmur: Is DDB Dead, Done and Buried? The view from New York and Ponsonby

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"Advertising loves a good crisis", says the former DDB New Zealand executive creative director, Paul Catmur.

m25 Founders Series: Allan Feliciano, Co‑Founder of loudBox Studios Manila

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"Trust your instincts. If it’s good to you, it’s good - even if it doesn’t sound like anybody else."

Merino Laminates and Lowe Lintas invite India to look up with The Grande Collection launch

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“The brief gave us a genuine reason to look up. The product insight was so clear, it practically guided us."

Netflix invites fans to press play on memory with ‘Stranger Things Recap Cassette’

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But as viewers prepare for the final chapter, even the most loyal fans can’t remember every twist and turn.

Samsung and Ik-Joong Kang launch ‘Hangeul Truck’ cultural activation across US universities

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The open art project travelled campuses of major universities on the East Coast and the West Coast of the US.

Dentsu India names Dhruv Abrol and Tarika Gulabani to lead new Dentsu AMP content engine

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Reporting to Amit Wadhwa, CEO, South Asia, Dentsu Creative & Media Brands, they will shape Dentsu AMP’s mission...

Bandhan Mutual Fund and Grey India simplify investing with new ‘Copy Paste’ film

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The film highlights how investing can be effortless, through the story of a 28-year-old who overcomes indecision...

Digital 2026: Indonesia reveals social media user identities increased 26% to 180 million

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According to Digital 2026: Indonesia, social media user identities have increased 26% year-on-year to 180 million.

Naga DDB Tribal Malaysia retains Astro account, expands mandate to include sooka

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The agency says the reappointment sets a solid foundation for a strong start to 2026, as it continues to champion...

Vantage Pictures and realme turn nightlife into an AI-powered dream in “Live For Real” campaign

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At its heart, Live For Real follows a young woman as she leaves the office and steps into the night.

Publicis Groupe opens new Shenzhen office to assist Chinese and international brands

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Located in the Qianhai Shenzhen-Hong Kong Modern Service Industry Cooperation Zone, the Shenzhen office...

Experiential marketing agency Verve launches new Singapore office

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The new office will be led by Michael Pring, Country Head, Singapore and Global Client & Development Director.

Seen+Noted: John Lewis unveils 2025 Christmas film ‘Where Love Lives’ via Saatchi & Saatchi UK

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The 2025 Christmas advert from John Lewis has arrived, inviting the UK to say what they truly feel through the...

Anoushka Shankar and Madhya Pradesh Tourism create a cinematic ode to India’s heartland

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Under the creative guidance of Vishal Bhardwaj and the cinematic vision of director Ravi Jain, the film...

The loyalty overdraft: A reckoning for Malaysia’s digital wallets: By Mohamed Salim, Head of Strategy, Media, dentsu Malaysia

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The real question is one of trust. Which platform do Malaysians believe will handle their money, their data...

Sodali & Co. and The Woodshed “Champion Prosperity” across the South Pacific for BSP

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Sodali & Co. has partnered with production company The Woodshed to bring BSP’s new “Championing Prosperity for the...

Flash Bomber Bangkok + Dutch Mill DR-1 deliver probiotics after dark with The Overtime Sampling

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From 10 PM until late at night, the team reached out to night-shift workers, late-night creatives, and dedicated...

Bestads Best of the Week Reviewed by Roisin Keown, Founder + ECD, The Brill Building, Ireland – BLKJ Havas Singapore scores best in Interactive

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This week also saw Grey Hong Kong named runner up in the Interactive category.

TBWA\Malaysia wins Wipro Unza creative mandate for fragrance and kids categories

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“The TBWA team impressed us with their energy, passion, and strong sense of partnership from the very start."

Bavaria Beer taps UltraSuperNew Tokyo as creative partner for Japanese market

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"UltraSuperNew’s fresh, creative, and standout approach aligns perfectly with Bavaria’s pioneering spirit."

Brands champion next generation of creatives: D&AD reveals briefs for 2026 New Blood Awards

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D&AD, the global non-profit championing excellence in design and commercial creativity, has today announced the...

When AI gets a personality: Juice animates monday.com’s iconic llama hero

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Reimagined through the lens of high-end CG and visual storytelling, the character returns with more emotion, movement...

Ogilvy named Asia Regional Network and Agency of the Year at 2025 London International Awards: Ogilvy makes it 5 in a row as top global Network

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Godrej Creative Lab Mumbai was crowned Regional In-House Company of the Year, while Whitecoat Productions Singapore...

Seen+Noted: Music Australia and Bureau of Everything rally Aussies to ‘Ausify Your Algo’ and flood feeds with local artists

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‘Ausify Your Algo’ is designed to appeal to the anti-establishment nature of Aussies.

DDB Tribal and Mars Wrigley India launch “Take Pleasure” campaign for all-new Galaxy

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The launch is brought to life through a series of addressable films targeted at women from different walks of life.

Dentsu Creative Webchutney serves up joy in Annapoorna Masalas’ new Chicken Masala film

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Built around a catchy tune and a vibrant song-and-dance sequence, the film features a group of children enjoying...

ADFEST 2026 Lotus Awards opens call for entries: Early Bird Deadline – 19 December 2025

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The Early Bird Deadline is Friday 19 December 2025, with a Regular Deadline of Friday 9 January 2026.

Hype Republic and Parkway Drive make history with world-first Sydney Opera House stunt

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Lead singer Winston McCall rappels from helicopter onto the iconic sails for upcoming concert feature film 'HOME'.

Darlie + The Shout Group/FCB SHOUT shine a light on oral care with graphene-powered toothbrush

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The film reframes the power of light through an unexpected lens by turning an age-old pop culture trope on its head.

Antangin celebrates Indonesia’s everyday heroes in ‘Pejuang Pantang Tumbang’ campaign

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The film draws on the uniquely Indonesian concept of masuk angin, literally translated as “the wind entering the body.”

Less Plastic Thailand and SuthisakStudio turn plastic waste into a Halloween horror campaign

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The campaign was produced using Generative AI technology and features two 30-second films and print executions.

Unilever’s Pepsodent makes fashion statement with Ultra White launch at Jakarta Fashion Week

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Yesterday, on 30 October 2025, Pepsodent made a bold entrance at Jakarta Fashion Week, as models walked the runway...

Omelette Digital captures 11 years of Hong Kong rides in new campaign for Uber Hong Kong

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On 24 – 25 October, the Uber Pop-Up Newsstand brought the story back to where it all began at Queen's Road Central.

Always challenges stigma around product trial by turning its new top sheet into a sofa

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In a bold stunt, the brand stitched its newly developed top sheet onto an unbranded sofa and placed it in the middle...

“Catch me if you Cannes”: Zulu Alpha Kilo film shines a light on scam work in awards shows

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In an industry obsessed with awards, some will go to any lengths to win. Once again, Zulu Alpha Kilo (Z.A.K.) is...

Dentsu unveils key 2026 media trends: Human Truths in The Algorithmic Era

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Now in its 16th edition, the annual report decodes the shifts reshaping global marketing and media investment.

The only billboard that needs a spotter: Dubai’s GymNation unveils one tonne billboard

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Weighing-in at a staggering one tonne, the billboard was created using forty weight plates joined together.

Heckler launches in Shanghai: The band is back together to redefine creative production in Asia

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Founded in Sydney in 2010, Heckler has built a reputation as one of the region’s most respected post, design...

Dandelion Studios and Juice launch high-end CGI partnership in Singapore

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The event brought together industry friends and colleagues to celebrate a creative alliance that combines Dandelion...

Heinz Thailand and Shooting Stellar turn expired ketchup into a spooky Halloween campaign

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The campaign invites consumers across Thailand to discover the hidden “horror” lurking in their homes - expired sauce...

Omnicom responds to reports it may retire the DDB brand amid IPG merger

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Omnicom has responded to speculation that the DDB brand could be retired amid the upcoming IPG merger.

BLKJ Havas Singapore and Brewlander turn AI into the ultimate craft beer ad tool

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To make it even more rewarding, fans who generated their own Brewlander ads received exclusive discounts on the beer.

The Type Directors Club announces Jury Presidents for global TDC72 competition

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The Type Directors Club, the world’s leading typography organization, today announced three top creatives who will...

Bestads Best TV/Film of the Week: Save the Children’s ‘La Fiesta’ via FCB Newlink, Mexico

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The film was selected by this week's guest judge Jake Barrow, Chief Creative Officer, VML Czechia.

Not London. Not New York. Vietnam: An unexpected new epicentre of creative education

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In 2025, RMIT Vietnam was officially ranked among the top creative schools in the world in major international award...

Jung A Kim elevated to INNOCEAN’s Global Chief Executive Officer, succeeding William Lee

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Award-winning creative leader promoted as agency’s first woman CEO.

Digital-first agency Avyan Global names Cynthia Dayco to lead Philippine office as CEO

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Dayco began her career in leading creative agencies such as Leo Burnett, JWT, and Lintas Indonesia.

Govee’s haunted light show: Vantage Pictures turns Vietnam suburb into a horror film set

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Shot entirely in Phan Thiết, Vietnam the campaign’s suburban setting was meticulously art-directed to feel like small...

Globant consolidates all marketing services within GUT expanding global footprint

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The GUT Network will be led by Gastón Bigio and Anselmo Ramos, GUT co-founders; and Wanda Weigert, Globant CMO.

SCG and TBWA Thailand / Juice draw parallels between healthy living and low-carbon cement

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SCG’s latest films link the choices we make for our own health to the choices we make for the planet, showing...

Cha Jing debuts Thailand’s first ready-to-drink Chinese tea through a scent-driven CJ WORX film

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The film introduces Cha Jing through its hero ingredient, the Osmanthus flower, known in Chinese as “the fragrance...

MullenLowe Lintas Indonesia celebrates everyday heroes in Pop Mie’s new campaign

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With its new campaign Pop Mie Lapeer Time, Pop Mie aims to be the go-to solution for exactly those moments.

Havas Ortega strengthens leadership team with appointment of Raymond ‘Rai’ Dizon

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In his new role, Dizon will spearhead initiatives that drive business growth and client experience innovation...

Cathay celebrates art and travel in ‘Slowly Explore, Fully Inspired’ short film

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Blending humour and heart, the short film captures how discovery is not limited to seasoned travellers or art...

Maya Bank and Dentsu Creative Manila rewrite the rules of the “Black Card” with new film

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Shot entirely in black and white featuring three popular Filipino celebrities who represent lifestyle and diversity.

Skipper Pipes launches new campaign with ZeroFifty Mediaworks featuring MS Dhoni

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The charmingly humorous campaign features MS Dhoni and comprises three films. The ads focus on Skipper Pipes’ unique...

The m25 Global Creative Series Episode 13: Rachel Kennedy: Leading with ideas, living without limits

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But where I’ve seen Singapore really excel is coming up with creative solutions that become a real part of culture.

Sunbed and pool umbrella take centre stage in METT Singapore film by Forsman & Bodenfors

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The story unfolds starring a sunbed and pool umbrella as central characters in the most surprising and unexpected ways.

INNOCEAN Seoul, Motion Sickness NZ, SIX inc Tokyo and Cheil Hong Kong lead the way at finalist stage of 2025 ONE Asia Creative Awards

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India leads the way with 25 finalists, followed by China and Thailand with 24 each, Philippines with 20, Japan...

Chevron Thailand and Digitas turn lubricant production into immersive roadside experience

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Each sign was designed based on Caltex’s real factory workflow, turning what is typically hidden behind industrial...

Geki Ramen targets K-culture fans with new campaign by FCB Ulka Bangalore

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From hair that breaks into dance to ghostly surprises and over-the-top K-drama moments, the films turn up the...

Bestads Best of the Week Reviewed by Jake Barrow, Chief Creative Officer, VML Czechia

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

HKTVmall simplifies rebates with new “CASHBACK 篤篤賺” campaign via Omelette Digital

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Adding to the excitement, the campaign marks the highly anticipated reunion of Dodo Cheng and Dayo Wong.

Cipla Health expands into sexual wellness with the launch of Unfold

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"The logo and packaging draw inspiration from the idea of ‘unfolding’ layers of passion and intimacy."

Arcade takes centre stage at DigiCon 2025 as personalisation and AI set the agenda for Asia’s creative future

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The ranking reflects standout work for RC Cola, Netflix, Grab, IKEA, Del Monte and more, created in collaboration...

We Are Social’s report reveals the cultural trends shaping sports fandom across APAC

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We Are Social, the socially-led creative agency, has released a new sports report, Winning Fans & Feeds in APAC...

Happiness Saigon helps ACE turn bricks into a symbol of real change

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Each brick leads back to a dedicated microsite, where donations are tracked and progress is updated in real time.

Damon Stapleton: Creativity. Why do people still go to art galleries?

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Recently I was in Melbourne with a spare afternoon. My wife Minky and I decided to go to an art gallery...

Vale Piyush Pandey: The giant who gave Indian advertising its soul (and moustache)

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For decades, Piyush wasn’t just an advertising leader - he was the heartbeat of Indian creativity.

Turning multi-country campaigns into success stories: Through the eyes of Seven Sunday Films

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A performance that feels confident in Malaysia might come off as arrogant in Vietnam...

Monks Singapore wins NCS brand and web mandate for Asia-Pacific

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"We are all committed to bringing the highest global standards for innovation and supporting the growth..."

Shania Twain and Tom Cardy team up with Uber Australia for a backseat banger “Can’t Do That If You’re Driving” via Special Australia

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Canadian country-pop icon Shania Twain and Australian comedian-musician Tom Cardy have teamed up with Uber Australia...

VML Hong Kong and Triumph empower women across APAC via new “Just Like You” campaign

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The campaign challenges societal pressures for external validation, inspiring women to declare: "Don't Like Me".

Central Pattana and Choojai and Friends let Krabi community shape first-ever shopping mall

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Rather than relying on assumptions, the team invited locals to join the creative process — from the concept to...

Steve Coll departs the Aussie CCO role at M+C Saatchi as Melbourne CCO Emma Robbins steps up

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After only two years in the role M&C Saatchi has parted ways with CCO Steve Coll and promoted Melbourne CCOI Emma Robbin

electriclime° lands in Riyadh, Saudi Arabia

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Having led the team in Dubai for the past three years, Jumana Radi, Executive Producer MENA, will oversee...

MullenLowe TREYNA Manila takes home Grand Prix and Best of Show at 2025 Boomerang Awards

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The agency’s Scoliosis Philippines’ #StripesFitCheck campaign picked up Grand Prix and three Gold Boomerangs.

GIGIL named Agency of the Year at the Philippines’ 2025 Boomerang Awards winning 11 trophies

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Having snatched the award for tech innovation, GIGIL was also declared Agency Tech Innovator of the Year.

BESSIUM wishes the planet an ‘UnHappy Diwali’ in EFGH India’s anti-pollution campaign

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Each post in the series introduces one villain - not to celebrate, but to eliminate - urging people to see true...

dentsu Hong Kong and StackAdapt redefine destination marketing with AI for HKTB to spotlight Wine & Dine Festival

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To maximize impact, the team partnered with StackAdapt to integrate advanced tools such as Destination Visitation...

WPP launches AI-powered marketing platform WPP Open Pro

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WPP today launches WPP Open Pro, a groundbreaking new edition of its AI marketing platform, WPP Open, designed to...

Sentosa invites visitors to ‘Discover Your Element in Ours’ in new brand evolution by GOVT

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The campaign marks a strategic evolution for the island, placing the spotlight squarely on Sentosa’s most authentic...

10 young creatives from Asia reach the finalist stage of the Global Young Guns 23 competition

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This year’s entries were judged by a diverse jury of 98 top creative professionals from 41 countries.

Spikes Asia opens for 2026 awards submissions; launches Creative B2B Award

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Spikes Asia will also bring back a week celebrating creativity, networking and learning.

Anak launches HOT BODIES, a Heatwear exhibition turning climate crisis into design inspiration

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Over the 3-week exhibition period, visitors to HOT BODIES can also sign up for workshops curated by Anak.

Kantar report warns: Obsession with short-term marketing is killing long-term brand growth

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New APAC white paper reveals brands are paying the price for ignoring emotional connection and long-term brand equity.