Archive

Sri Lanka, Japan and India pick up shortlists in the Cannes Lions Sustainable Development Goals

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46 entries have been named on the Cannes Lions Sustainable Development Goals shortlist.

Dentsu Malaysia named Digital Agency of the Year at MDA’s D Awards 2025

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Dentsu Malaysia brings home 3 Gold, 6 Silver, and 11 Bronze awards across 22 categories at Malaysian Digital...

KesselsKramer honors Dutch-Japanese ties with visual identity for the Netherlands at Expo 2025

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Drawing inspiration from the 425-year history of Dutch-Japanese relations, they developed the ‘Common Ground’...

Aussie telco giant Telstra introduces Colin the Cuckoo in quirky new campaign

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Telstra has launched a charmingly offbeat new social campaign 'App O’Clock', created in collaboration with +61 and...

Innocean Seoul and Hyundai’s ‘Night Fishing’ wins Cannes Lions Entertainment Grand Prix

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'Night Fishing', is a 13-minute film created by Innocean Seoul with Hyundai Motor Company.

Dentsu Inc Tokyo wins Gold Lion in Industry Craft category for Nikki Whisky ‘No Labels’

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Through striking photography and visual storytelling using silhouettes, the brand conveyed a message of inclusivity...

Aussies and Kiwis plus global creatives attend the Campaign Brief Cannes Welcome Drinks honoring special guest ‘King David’ Droga

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Australia's Terry Savage, the former chairman of Cannes Lions, gave a short speech and proposed a toast to Droga

Dentsu Inc Tokyo picks up a Bronze Lion in the Digital Craft category at Cannes Lions

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Dentsu Inc won Bronze for their "Interface of Humanity Powered by NTT" campaign.

Six Inc/HAKUHODO Tokyo, VML Mumbai and Talented Bangalore take home Silver Lions across the Cannes Lions Entertainment categories

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Across all three Entertainment Lions categories Asia has picked up 3 Silver Lions.

Ogilvy Shanghai’s Grand Prix winning “Make Love Last” scores Bronze in Industry Craft Lions

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Viatris yesterday took out the Cannes Pharma Lions Grand Prix award...

Ogilvy Thailand’s Dutchie “Fight For Thais’ Gut” picks up Bronze Cannes Lion in Film Craft

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Ogilvy's "Fight For Thais' Gut" campaign, created for client Dutchie gets Bronze Lion...

Asia walks away with 5 Bronze Lions in the 2025 Cannes Design Lions category

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Grey Thailand, Ogilvy Bangalore, Design Bridge and Partners Singapore, Google Tokyo and Ogilvy Shanghai picked...

CP-Meiji and Wolf BKK’s “Sliding Mom” spot turns milk into a lifestyle choice for teens

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The film, directed by top Thai director Wuthisak Anarnkaporn, follows a Gen Z teenage girl who appears well-mannered...

Cannes Lions: View the shortlists released on day two – including prestigious Film Lions

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Other shortlists released are Brand Experience & Activation, Creative Business Transformation, Creative Commerce...

IKEA Malaysia and Fishermen Integrated celebrate dads favourite chair this Father’s Day

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It’s a scene many Malaysians know by heart: Dad, having nodded off, head tilted back, remote loosely gripped in his...

AME Awards highlights new AME WE Champion Campaign Award; Extends deadline to June 30

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Global Panel of 19 Strategic Female Leaders to Select 2025 AME WE Champion Campaign of the Year.

Dentsu to take Japan’s anime industry to China, Southeast Asia and North America

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The main strength of the "das" brand is the anime-focused expert knowledge that has been cultivated at Dentsu...

39 entries from Asia make the finalist stage of the 46th AWARD Awards: Hong Hong, Thailand and The Philippines the top performers

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Cheil PengTai Beijing & Cheil Hong Kong's "Ghost Skins" scores 5 finalists, helping Cheil Hong Kong lead the way.

Stephen de Wolf returns to Clemenger BBDO as National Chief Creative Officer

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Clemenger BBDO has appointed Stephen de Wolf as National Chief Creative Officer, marking a powerful homecoming for...

Noah and BBH Singapore put men’s health on the agenda in Hong Kong with ballsy campaign

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The spectacle might be cheeky, but the issue is serious: men in Hong Kong don’t talk about their health, especially...

Motion Sickness / FINCH secures Cannes Lions Health and United Nations Grand Prix for Good for ‘The Best Place In The World To Have Herpes’

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Motion Sickness / FINCH have won the Lions Health and United Nations Foundation Grand Prix for Good for New Zealand...

Havas Mumbai awarded Print & Publishing Gold Lion at Cannes for “Ink Of Democracy”

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This year only 23 Lions have been awarded in the Print & Publishing category from 769 entries.

Ogilvy Singapore’s ‘Vaseline Verified’ takes out Grand Prix in Cannes Health & Wellness Lions

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This follows last year's milestone achievement when they won Singapore's first ever Grand Prix at the Cannes Lions.

Ogilvy Shanghai’s ‘Make Love Last’ scores Grand Prix for Cinematography in Cannes Pharma Lions

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The campaign launched in China, where pharmaceutical advertising is strictly regulated and sex remains a sensitive...

Cannes Lions: FCB India’s ‘Lucky Yatra’ for Indian Railways wins Outdoor Gold

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From the 57 Lions awarded, the jury also awarded two entries with Grand Prix awards...

Talented India + FCB Kinnect Mumbai score Silver Lions in Outdoor: 3 Bronze Lions also awarded

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Ogilvy Mumbai has been awarded Bronze for both "Chai Bansuri - The Tea Flute" and "Vi Guardian Beads".

Godrej Creative Lab and Dentsu Inc. Tokyo among the Silver and Bronze Lions in Health & Wellness

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Bronze Lions have been awarded to Dentsu Inc. Tokyo for "VISIONGRAM" and "Interface of Humanity Powered by NTT".

Lowe Lintas Mumbai picks up Silver Lion at Cannes in the Pharma Lions category

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Grand Prix and Gold winners are announced later tonight - 3am Singapore time.

Eight entries from Asia make the Cannes Lions Creative Data shortlist

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Also released today at 3pm SGT was the Creative B2B Lions shortlist, unfortunately Asia did not feature on the list.

INNOCEAN aims to redefine brand storytelling at Cannes Lions with “Cut the Ad. Roll the Show”

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As part of its involvement, INNOCEAN will host a series of events, including an exclusive seminar with Hyundai Motor...

Asia’s early Cannes Lions performances lead by Ogilvy Singapore’s “Vaseline Verified” campaign

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In terms of the number of shortlists, Asia's performance is lead by Ogilvy Singapore, who have 14 entries...

Omnicom eyes full Clemenger ownership; Nick Garrett tipped to lead Oceania integration

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Omnicom Group is in advanced negotiations to acquire the remaining 13.16% stake in Clemenger Group, aiming for full...

Mim Haysom’s Cannes Diary #1: No egos, big ideas and a Creative Data shortlist worth celebrating

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Today was day 1 in the jury room. Ten strangers, all from different countries and with very diverse experience.

Cheil India and Samsung India celebrate the quirks of fatherhood this Father’s Day

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They are solitary by nature, territorial by instinct, and incapable of showing emotions.

Cannes Lions Talk & Meet-Up: Inside Asia’s Creative Mind: What the World Doesn’t See

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In Cannes? Join Pathida Akkarajindanon, Jody Xiong and David Guerrero this Wednesday, 18 June.

Cannes Lions 2025 opens with 26,900 awards submissions from 96 countries

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Number of entries from independent agencies up by 18%.

Check out the shortlists for the Cannes Lions Film Craft, Industry Craft and Digital Craft

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See what entires made the shortlists across the craft categories.

View the Cannes Entertainment Lions categories

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View the Entertainment, Entertainment Lions for Gaming, Entertainment Lions for Music and Entertainment Lions for...

Cannes Lions announces shortlists for Design, Direct, Media, PR and Social and Creator Lions

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Download the complete shortlists for the Design, Direct, Media, PR and Social and Creator Lions here.

MAGNA Forecast: APAC advertising records +7.9% growth in 2024, led by China and India

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The Asia Pacific advertising market continues to show resilience and momentum despite broader global economic...

Meta AI launches in India with campaign by DDB Mudra celebrating everyday creativity

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The campaign extended beyond films to contextual YouTube ads featuring prompts tailored to people’s real-time searches.

Cannes Lions releases the shortlists for Audio & Radio, Health & Wellness, Outdoor, Pharma and Print & Publishing categories

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You can download the complete shortlists here...

Drypers’ new campaign via Havas Malaysia urges parents to think twice before buying diapers

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At the heart of the campaign is a compelling TikTok video that captures a powerful social experiment.

Tay Guan Hin at the AI Executive Creative Summit in New York: Fast Prompts, Real Talk, Human Taste

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It was chaotic. Inspiring. Gut-busting funny. And weirdly emotional.... AI doesn’t kill instinct. It amplifies it.

Dentsu Digital Japan’s ‘SATO 2531’ wins top gong at NYF Advertising Awards: 3 Golds to Thailand

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Gold Towers from Asia have been won by Wolf Bkk, BBDO Bangkok, MullenLowe TREYNA, BBDO China...

Apple highlights the lifesaving impact of the Apple Watch via “Suzuki-san’s Heart Story”

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Alongside the main film, the campaign includes a unique asset featuring a real LINE messenger exchange between Suzuki...

Bestads Best of the Week: Lipton Ice Tea Benelux’s ‘Ice Tea Insurance’ via TBWA NEBOKO/TBWA Belgium

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"I love this because of the bigger idea over the TV execution specifically," says Coad.

Publicis Groupe to unleash a new kind of Lion to demonstrate creator platform impact at Cannes

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This year, the most famous lion in Cannes won’t be metal – and it won’t be in the Palais. With a global campaign...

Knorr and YOUNGSTER BKK redefine in-store media with a poultry aisle provocation

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When chefs reached for bones, they found something that challenged everything they believed about broth.

Last chance to enter MAD Stars 2025 awards – Final entry deadline is June 16th

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The final deadline is the FINAL deadline, Monday June 16.

The Sweetshop’s AI studio, The Gardening Club adds Colin Davis as Global Head of Innovation

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Before landing this new role, Davis was leading innovation across Nexus Studios’ London and LA offices.

Ramsai Panchapakesan, Binu Thomas and Manish Sharma promoted at Havas Media India

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Ramsai Panchapakesan has been elevated to President – Investments & Partnerships.

Effie LIONS Foundation launches to build a more inclusive, effective future for marketing

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The Effie LIONS Foundation, a global non-profit organisation committed to ensuring the marketing industry is creative...

Tourism NZ invites the world to find their ‘100% Pure New Zealand’ in new campaign via TBWA NZ

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Tourism New Zealand has launched its new global brand campaign via TBWA New Zealand, celebrating the people, places...

Ad industry associations unite to launch world’s first LLM benchmark for creativity

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Springboards and leading global ad bodies launch first benchmark evaluating creative instincts of LLMs.

Cheil X bolsters creative leadership adding Souvik Datta as National Creative Director

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Datta will co-lead the agency’s creative function with Amit Nandwani, who continues in his role as National CD.

Prega News highlights the ‘Invisible Half’ of pregnancy in this Father’s Day film

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The film opens with an expectant father who attempting to experience pregnancy by wearing a belly for a day...

Sustainability start-up Boolet tackles satay skewer waste via Dentsu Indonesia initiative

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Within just one day of activation, the campaign succeeded in collecting enough skewer waste to distribute 45kg...

K-pop group aespa previews “Dirty Work” in new iPhone 16 Pro shot performance campaign

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Releasing two weeks before the official track drops on June 27, the campaign leans into K-pop fans’ obsession...

McDonald’s drops clues, chicken, and coffee in first campaign via Wieden+Kennedy Australia

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For the first time since their partnership was announced earlier this year, Macca’s and Wieden+Kennedy Sydney have...

One Club for Creativity announces initial six cities in APAC to host Portfolio Night 2025

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The program includes Portfolio Night All-Stars, a weeklong virtual program where each city host selects one young...

Bestads Best of the Week Reviewed by Marcella Coad, VP, Group Creative Director, Innocean USA

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

#1 Ranked Creative in Singapore, Rachel Kennedy’s journey from fake blood to Cannes Juries

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It's a time to remember what’s always worked: a brave idea, a provocative point of view, a truth that punches you...

Singularity UAE creates VFX world with K-Pop star NingNing for new Maybelline New York spot

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Shot in a green screen studio by British director Melody Maker and DOP Thomas English, who carefully planned previz...

AKQA promotes ANZ Executive Technology Director Eric Orton to Chief Technology Officer, APAC

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AKQA has announced the promotion of Eric Orton to Chief Technology Officer for APAC.

The Gerety Awards 2025 Shortlist announced: LePub leads Asia with 9 nominations

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BBDO Guerrero Philippines, Dentsu Inc Tokyo and Hakuhodo Bangkok have all picked up 2 shortlists.

Lincoln Grice departs BMF for Design Lead role at top Aussie indie agency Bear Meets Eagle On Fire

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Prior to returning to Sydney in 2013, Grice was at 4Creative in London, where he worked across a range of projects...

American Tourister + Blak Labs Singapore launch Smurfs luggage line ahead of movie release

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"'Made for True Blue Friends' perfectly captures the essence of the Smurfs – friendship and unwavering loyalty."

Razorpay and Talented India turn IPL ad slots into a spotlight for 37 homegrown startups

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Talented created + produced 37 unique ads for the IPL across, featuring founders from 37 startups, shot across 3 cities.

8-month-old agency injected LKR 490 million into Sri Lanka’s marketing industry: for free

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“This world-class festival was nothing short of extraordinary. And it was free. For marketers, students, freelancers..."

WPP CEO Mark Read to step down at end of 2025 following more than 30 years with the company

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WPP has today announced that Mark Read, Chief Executive Officer, will retire from the Board and as CEO on 31 December.

Happydent celebrates the power of a bright smile via new McCann Worldgroup India campaign

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At the heart of the film is a storyline revolving around a group of contortionists who, with the help of striking...

Cannes Lions 2025 Contenders: BBDO India

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BBDO India has highlighted their top contenders for next week's Cannes Lions Festival of Creativity.

Cannes Lions 2025 Contenders: DDB Mudra Group

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DDB Mudra India has highlighted their top contenders for next week's Cannes Lions Festival of Creativity.

Cannes Lions 2025 Contenders: TBWA India

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TBWA India has highlighted their top contender for next week's Cannes Lions Festival of Creativity.

RUN DMC’s ‘It’s Like That’ gets a LEGO remix in new ‘She Built That’ campaign via Our LEGO Agency

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Campaign aims to empower a new generation of girl builders.

LGBTQI+ group Babaylanes and DDB MNL empower Filipinos to support trans creators

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Why does it matter? Because watching a video from start to finish tells the algorithm: “Hey, this is important.”

Bandhan Mutual Fund empowers dreams with second phase of ‘Salary Wala Plan’ via Grey India

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The new film turns its focus to those who are looking to break free from the routine of a 9-to-5 life.

The One Club opens Call for Entries for Global Young Guns 23; reduced-fee early deadline Aug 14

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This year’s program branding by Khyati Trehan, a YG19 winner.

Lazada launches “6.6 Super Wow Sale” with DO.AGENCY to spotlight real deals

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The spot, titled “6.6 Super Wow Sale,” was born from the insight that Southeast Asian shoppers thrive on discovering...

UniPin and Minotaur join forces to open the gateway to the gaming multiverse

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UniPin is best known as one of Asia’s most trusted online payment portals, providing game credits and top-up services...

The One Show 2025 Insights Report reveals key trends and jury predictions

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Also included is the “Disciplines Deconstructed” section, a detailed analysis from jury rooms decoded into 10 major...

Three from Asia make the shortlist for the Cannes Glass: The Lion for Change

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HERALBONY discovered a potential source of commercialization for the works of artists with intellectual disabilities...

Ogilvy India launches Ogilvy Consulting in India led by Neeraj Bassi

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Bassi brings 28 years of experience and most recently served as Chief Growth Officer for Cheil X.

TVS RONIN and TBWA\India champion safety and culture with ‘The Art of Protection’

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Each helmet is a wearable masterpiece — from the intricate lines of Madhubani to the earthy rhythms of Warli...

Cheil India and Samsung launch digital comic to spotlight India’s growing e-waste problem

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The digital comic brings to life a cast of old discarded appliances who’ve been waiting to be heard.

After 46 incredible years Rob Morgan set to retire as chairman of Clemenger Group

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"I started with Clemenger 46 years ago – well before most of you were born! I was incredibly fortunate to be hired by th

DMAP host’s 10th DigiCon under the theme “The Age of ‘I’: Personalization in a Connected World”

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"This year's theme, 'The Age of 'I,' celebrates the transformative power of technology to create unique, meaningful..."

Korea, Japan + Hong Kong top performers at the shortlist stage of New York Festivals Awards

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Innocean Seoul has 20 shortlists and Publicis Hong Kong has 18.

Asia’s Top 40 Most Awarded Women in Advertising – Campaign Brief Asia Creative Rankings

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Entirely based on creative performance at 12 major international and regional advertising award shows over two-years.