Archive

Independent agency Motley calls out adland clichés with Cards Against Advertising card game

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“It’s a product designed by people who work in the industry, for people who live its realities every day.”

Bajaj Broking simplifies market entry with ‘Seedhi, Simple Investing’ campaign

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Each campaign film presents a common real-life situation where individuals delay or avoid investing due to confusion...

Fernleaf modernises iconic ‘Ibu’ song for new Full Cream Milk film via Havas Malaysia

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“We took the iconic song and gave it a modern twist to evoke nostalgia while resonating with today’s mothers."

Moved jobs since our last Campaign Brief Asia Creative Rankings? We want to hear from you

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If you’ve changed agencies over the past 2 years, please contact us to update your new information.

Air India unveils “Change is in the Air” campaign ahead of 2026 transformation

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Across five films, the campaign presents the new Air India experience: refurbished cabins in Economy, Premium Economy...

Toyota HiLux unleashes dog army in latest Saatchi Australia film directed by Christopher Riggert

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Dogs from all walks of life irresistibly drawn to the the new HiLux...

Makro and YDM Thailand give billboards to local restaurants with “The People Contract”

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Makro handed over its billboards across Bangkok to local restaurants. Each site was redesigned as a local food guide.

Leo Hong Kong extends Cathay Cargo’s ‘We Know How’ platform with ‘How on Earth’

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Every story featured in the campaign is inspired by real shipments from Cathay Cargo’s history, and points boldly...

Flash Bomber Bangkok introduces Dutch Mill DR-1 with “Explore the Living World in You” film

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The film opens with a journey through human history, highlighting how new science has the power to change the world.

Saudi Tourism Authority partners with F5 Shanghai to attract Chinese visitors with new “Immerse Your Soul in Arabia” campaign

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The fim casts a 7-year-old Chinese girl as the narrator and “witness,” creating clear differentiation from competing...

Update your FREE Bestads Profile with these 4 simple steps and stay ahead in the industry

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To ensure your profile is up to date and accurately reflects your work, please follow these simple steps...

Ogilvy Vietnam and Nestlé MILO spotlight lesser-known sports with ‘See Games Equal’ campaign

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To launch the See Games Equal movement over 30 real kid athletes from across Vietnam for a green-screen shoot.

Dove India launches #ChangeTheCompliment to shift praise from looks to confidence

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With its latest campaign, #ChangeTheCompliment, Dove is encouraging a simple but powerful shift in everyday language.

AKQA and ITOCHU expand partnership, unify Japan operations under single AKQA brand

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The expanded partnership strengthens AKQA’s long-term investment in Japan and elevates the services and scale...

DS Group turns outdoor media green with ‘Living Billboard’ plantation initiative

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The installation of the ‘Living Billboard’ campaign is a large green billboard made of 4,000 plants, strategically...

ADFEST 2026 Lotus Awards call for entries now open: Early Bird Deadline closes tomorrow

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The Early Bird Deadline is Friday 19 December 2025, with a Regular Deadline of Friday 9 January 2026.

Hakuhodo First and Toyota turn speeding into a conscious choice in Thailand road safety film

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Told through the voices of people who already know what will happen, the film calmly describes the crash before it...

Bestads Best TV/Film of the Week: Chanel’s Metiers d’Art 2026 ‘Metiers d’Art 2026 Show’

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The film was selected by this week's guest judge Jordan Doucette, Chief Creative Officer at McCann Canada.

Cheil turns scammers’ voices into wanted posters for Korean National Police Agency

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Using waveform graphs extracted from actual voiceprint samples of phone scammers, Cheil created a virtual composite...

DDB Group Philippines Chairman Gil G. Chua receives MSAP Media ICON 2025

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"This industry has given me a meaningful life, and my purpose has always been to pay it forward."

GUT Asia launches Stella Artois x Netflix Culinary Class Wars campaign in South Korea

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Culinary Class Wars was a cultural phenomenon in South Korea, and globally, when it launched in South Korea...

David Droga among six legends to be inducted into 75th AAF Advertising Hall of Fame

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The Class of 2026 also includes Susan Fowler Credle (Interpublic/FCB), Gordon Bowen (mcgarrybowen/Dentsu)...

adidas opens mountain teahouse experience deep in Kazakhstan’s Butakovskiy Gorge

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Deep in Kazakhstan’s Butakovskiy Gorge, adidas TERREX Teahouse, a purpose-built mountain retreat designed to...

New Thai indie agency NUTs debut film highlights smart, simple home painting for Beger Paint

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NUTs only recently opened their doors with high profile Thai creative leader Supparat Thepparat as Creative Partner...

Childhope Philippines, Ely Buendia and BBDO Guerrero launch “Donate to View” charity film to support Children in street situations

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The short film which officially launched today serves as the centerpiece of Childhope’s Christmas fundraising effort...

Bestads Best of the Week Reviewed by Jordan Doucette, Chief Creative Officer, McCann Canada

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

BBH India’s Parikshit Bhattaccharya takes on expanded role as CCO at Propagate India

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"I look forward to collaborating with such a stellar team to help brands create serious cultural capital.”

Top creative leader Nils Andersson launches FIFTYSIX: A China-born fine fragrance brand

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“We begin with eight stories that span the culture,” says Nils. “Each with its own unique backstory.”

Publicis Groupe welcomes back Huw Gildon as Chief Strategy Officer in Vietnam

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Most recently as Chief Strategy Officer for Edelman APAC, Gildon returns to the Groupe in Vietnam.

AAMS names finalists for the Gong, Singapore Media Marketing Awards + The Crowbar Awards

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Early bird tickets for SMMA are available from today until 20 December 2025.

MullenLowe TREYNA Philippines rebrands to TREYNA following Omnicom-IPG merger

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Named after its founders and current leaders, TREYNA traces its roots to Lintas, headed by Francis B. Trillana.

anew Bangkok turns Thailand’s remote homes into smart homes with AIS 3BB Fibre3

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Through this story, the campaign aims to inspire homes across Thailand - from wooden houses in forests to seaside...

BBDO Guerrero Philippines elevates Nikki Sunga, Andi Olbés and Emman Carandang to Group CDs

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“Nikki, Andi, and Emman have proven themselves to be exceptional creative leaders."

True Corporation and TBWA Thailand\Juice call for sportsmanship beyond the field

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While rooted in the cultural energy of the SEA Games, the campaign deliberately steps beyond sports.

Canva’s 2026 Design Trends Report highlights shift toward ‘Imperfect by Design’

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Australian-founded Canva, one of the world’s leading all-in-one visual communication platforms, has unveiled its...

Vale legendary Ad Man Jim O’Mahony ~ a legend at Lion Nathan, a legend at Saatchi & Saatchi

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O'Mahony exemplified that rare blend of business sharpness and passion for creativity. He mentored many, inspired fearle

Omnicom merger changes continue with Valerie Madon stepping down from CCO role at McCann

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Madon's departure comes as McCann and MullenLowe Singapore are set to combine...

MullenLowe TREYNA Group announces wave of promotions including Mel Jimenez as COO

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Creative elevations include: Mylo De Borja as Head of Art, Vinci Divinagracia as Associate Creative Lead, Cyara...

Dentsu Creative’s 2026 Trends Report highlights new consumer behaviors amid rapid change

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This instinct to soothe through softness and story sits at the heart of the report’s “Escape Velocity” theme.

m25 Global Creative Series Episode 16: M&C Saatchi UAE’s Cristiano Tonnarelli on crafting purpose-driven campaigns across the globe

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Tonnarelli was apart of the Ogilvy Singapore team that won Singapore’s first Cannes Lion Grand Prix.

Spikes Asia names 93 APAC leaders to sit on the juries for 2026 awards

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This year marks the highest representation from Central Asia, with Jury members from Kazakhstan and Uzbekistan.

Chariot Agency and DTT show Malaysians how simple paying abroad can be with DuitNow QR

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“We wanted a human, memorable way to convey that feeling of familiarity,” said Christyna Fong, Creative Director.

Gerety Awards introduces the Moments Cut and reveals the 2026 Grand Jury

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Merlee Jayme said: “When creativity shows up with heart and speed, a passing moment becomes something that matters."

Mumbai’s Sea Link becomes canvas for Sting Energy and Mercedes-AMG F1 activation

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In India, the Bandra-Worli Sea Link became a stunning canvas, captivating thousands with the display.

Are brands too fearful of the Australian social media ban? It’s time for progress, not panic.

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Co-written by WiredCo.'s David Kennedy and Steph Edwards.

Snack Jack Ring Films by Choojai & Friends turn the generation gap into shared family moments

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The series follows a mother who warps into her son’s gaming world and a father who enters his daughter’s social-media...

Yohei Adachi joins S4Capital’s Monks from AKQA as Group Creative Director for Japan

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Adachi has worked at BBH Tokyo and W+K Tokyo, creating campaigns for brands like Nike, Axe, Levi's, Audi, and Sony.

NexGen 2026 returns with new mentorship programme for young creatives

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The winning team will represent Singapore at the Cannes Young Lions International Festival of Creativity.

The One Club for Creativity Reveals 41 Asian Jury Members for The One Show 2026

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Early judging starts in January 2026, and finalists will be announced in May 2026.

APAC Effie Awards names Visa’s Danielle Jin as 2026 Chairperson

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Danielle Jin, Senior Vice President and Chief Marketing Officer at Visa Asia Pacific has been appointed by Effie...

Predictive audiences elevate Royal Brunei Airlines’ digital marketing via Merkle Singapore

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The results outperformed traditional segments, achieving a 5.87% conversion rate, 37% higher click-through rates.

As the networks reshuffle, UltraSuperNew opens the doors with ‘Tokyo Calling’

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Although they can’t help the thousands having a particularly gloomy Christmas this year, they are hoping...

Director Mark Molloy helms Apple’s Xmas film ‘A Critter Carol’ via TBWA Media Arts Lab

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Apple has launched its 2025 holiday film “A Critter Carol", which captures the joy of unexpected friendship, told...

VML Vietnam names Bao Tu Chief Innovation Officer to lead AI-first transformation

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At Accenture Song Paris, he advised global corporations on Web3, the future of commerce, and GenAI-powered experiences.

Bestads Best TV/Film of the Week: World Of Tanks’ ‘Holiday Ops 2026’

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Each week Bestads showcases standout global advertising work as reviewed by a top international creative director or...

Omnicom merges McCann and MullenLowe Singapore under McCann banner; Paul Soon and Gonzalo Olivera to lead

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Brandon Cheung, CEO of McCann Singapore and South East Asia will continue partnering with Olivera and Soon through...

Chupps footwear and INTO Creative push sustainability in new film campaign directed by Santosh Padhi

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The four-film series presents a visually striking metaphor that parallels the natural cycle of life with Chupster’s...

Production company CANADA joins m25 network

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Their multidisciplinary roster of directors and photographers includes co-founders Nicolás Méndez and Lope Serrano.

Bestads Best of the Week Reviewed by Felix Richter, Global Chief Creative Officer, Mother

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

TIRTIR and BTS’ V bring K-beauty to LA streets in Global ‘Let’s Radiate’ campaign via Jung von Matt

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The launch in LA combines live experiences and social activations with OOH productions in a total of three...

BirlaNu’s ‘Every Home is a Castle’ showcases homes through AI through AI-driven film

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Created under the creative supervision of DDB Mudra India and produced by EIPI Media, the film explores the role...

Adani Foundation’s Arthik Azadi films celebrate women’s everyday empowerment

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The three-film series highlight the power of everyday choices enabled by women’s financial freedom.

Chris Kyme’s Postcard from Hong Kong: Mind the (creative) gap

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Think of the world-conquering ‘Hot & Spicy Chicken’ campaign for KFC, or the Noise Cancelling headphones ads for JBL...

Our LEGO Agency Shanghai brings love to life with playful LEGO ‘Hearts Squad’

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Meet the LEGO Hearts squad, a quirky, charming crew of LEGO Heart People with a pop-rock beat you won’t get...

PepsiCo’s Sting Energy and Mercedes-AMG PETRONAS F1 Team ignite high-speed partnership

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Soon after the video dropped, leading creators took to social media to share their reactions and excitement about...

Havas Creative India and UTI Mutual Fund launch ‘SIPizen’ campaign for long-term investing

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"This campaign is our way of showing that disciplined investing can turn small efforts into meaningful possibilities.”

Senco Gold & Diamonds unveils new wedding collection featuring Kiara Advani

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Each frame reflects the intimate bond brides share with their jewellery as they step into a new chapter of life.

Perfetti Van Melle’s Alpenliebe shows how caramelly candy can ease tension

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The new TVC is set at a child’s birthday party, where a guest lands himself in trouble after an impulsive remark...

Chariot Agency helps Nando’s unveil PERi-BBQ, its first barbecue finisher

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The first OOH appears as a stark black panel that reads ‘[insert chicken image]’.

BBDO Bangkok reignites a 20-year love story in viral BOYdPOD comeback

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Boonyanate said: “Their reunion wasn’t acting - it was real. The two hadn’t seen each other for two decades."

Samsung Thailand marks Father’s Day with a quietly powerful film from Choojai & Friends

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Through carefully crafted visuals and an original song, the story unfolds without a single line of dialogue.

Publicis Groupe marks 100 years in new film and anniversary documentary via Publicis Conseil

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Publicis Groupe has launched its annual 'Wishes' film, marking a significant milestone as it approaches its 100th...

Laurier and SALVO challenge period pain stigma with “Permission To Relax” campaign

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“We’re really happy the campaign helped highlight an issue that hasn’t received enough attention in Indonesia.”

Irene Wong and Graham Drew set to take the helm at Ogilvy Group Malaysia in 2026

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Wong and Drew will be responsible for the Group’s agency brands in Malaysia, which include Ogilvy and Grey.

BBH India MD Himanshu Saxena takes on additional mandate leading North & East for Saatchi & Saatchi and Propagate

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In this expanded role, he will be based in the Gurugram office while continuing to lead BBH India nationally.

‘Project Golden Minute’: Johnson’s Baby drives awareness and training to save newborn lives

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"The film is a tribute both to the courage of mothers and the dedication of those who fight for every newborn’s..."

The meaning of -196 revealed in surreal new campaign for Suntory via Droga5

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Why do they call it -196? It’s a question that’s puzzled plenty of Aussies ever since this cult classic from Japan...

Bestads Best TV of the Week: Orange’s ‘Whatever Your Christmas’ via Publicis Conseil, Paris

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The film was chosen by this week's guest judge Jindai Joseph, Executive Creative Director at Elite Media, New York.

Havas Ortega named Media Agency of the Year at the 2025 MSAP ICE Awards

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This year, Havas Ortega achieved one of its strongest performances to date, taking home a total of 31 awards.

Bandwagon Labs + TBWA\Singapore present VGIG’s phygital music concert at Marina Bay Sands

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The Sonic Garden Concert marks VGIG’s inaugural event, drawing inspiration from Singapore’s Garden City identity...

m25 Founders series: Beyond the beat with Eclectic’s journey from the UK to Asian markets

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Composers, like a good cheese or fine whisky, tend to improve with age....

After a strong foundation year GUT Asia sets its sights on brave work for the region

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Davey: "This first year was very much about our foundation. Building the starter team, setting our culture..."

NAGA DDB TRIBAL takes out Agency of the Year and Directors Think Tank named Production House of the Year at Kancil Awards 2025

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The coveted Golden Kancil was awarded to “Fans Fries Meal” by Leo Malaysia for McDonald’s.

Pooja Rawat joins Edelman as APAC Chief Strategy Officer: Quang Nguyen appointed Vietnam MD

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Rawat, who joins Edelman from MullenLowe Lintas, brings 18 years of experience across India, Southeast Asia, China...

Heinz Thailand unveils ‘It Has To Be Mom’ campaign via Flash Bomber Bangkok

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The campaign began with a nationwide “Mom Wanted” poster appearing in local communities, markets, and on social media...

Seen+Noted: Director Kim Gehrig helms Apple’s new accessibility film Designed for Every Student

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Apple has launched a new accessibility short film worldwide for International Day of Persons with Disabilities...

Cannes Lions launches LIONS Sport: A two-day global forum on creativity in sport

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Taking place 24–25 June 2026 during Cannes Lions, the two-day programme will unite leaders from across brands...

Bestads Best of the Week Reviewed by Jindai Joseph, Executive CD, Elite Media, New York

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Prasoon Joshi named Chairman of Omnicom Advertising India as new structure takes shape

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Joshi and Kanthy will set the India mandate for Omnicom Advertising, supported by S. Subramanyeswar (Subbu)