Archive

KFC Thailand + Wolf BKK celebrate final province with ‘Carsick Bag’ curvy road challenge

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After more than 40 years of serving fried chicken across Thailand and expanding to over 1,200 locations nationwide...

BBDO Hong Kong strengthens creative department with Oliver Davis and Huey Wong hires

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Having spent the earlier part of his career in major agencies in Sydney, Wong has spent the past seven years in Hong...

Havas Creative India turns up the heat for Chinese Wok’s Shake-Shake Schezwan Fries

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“Hot wok. Hotter ideas. We welcome Chinese Wok the way we know best, by turning up the heat."

THE SHOUT GROUP and RHB celebrate inclusion education in 2026 Raya film

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The film chronicles the humble beginnings of what would become a vital refuge for marginalised children in Kuala Lumpur.

Gerety Awards, Directors Think Tank, Fin Design + FX, Voodoo Hack and Campaign Brief Asia invite you to the 17th Legendary Sunset Party at AdFest

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If you’re in Pattaya for AdFest, you’re invited to join us and reconnect with old friends and make a few new ones...

McCann Singapore teams up with Adobe to scale AI-driven creative production for brands

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The collaboration establishes a structured framework for McCann and Adobe to configure, pilot, and scale new creative...

VML Singapore and MHA launch ‘Closer Than We Think’ to tackle radicalisation in Singapore

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The film opens with a shocking explosion in a crowded public space, then unfolds in reverse to reveal an unexpected...

Bandhan Mutual Fund + Grey reimagine women’s financial journeys with ‘The Equal Calculator’

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"The Equal Calculator puts these blinks into the math, so women are no longer set back financially for choosing..."

Havas Moonfolks elevates leadership with Erwin Airlangga as CSO and multiple promotions

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Airlangga brings 26 years of industry experience, having most recently served as Chief Strategic Officer at Dentsu.

Omnicom Oceania to become partner of The Marketing Academy Global Fellowship programme

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Applications for Cohort 2 close on 30 March 2026. The program runs May to November, with sessions in Sydney and Mumbai.

AdFest 2026: You’re invited to the M25 Network party – from 9pm on Friday March 20th

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Brought to you by m25 Network, Directors Think Tank, 116 Pictures, Music Mill, Arcade Film Factory, Loudbox + CB Asia.

Kinnect launches #ChangeTheDefaultSettings film for Aditya Birla Capital

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The film highlights the invisible systems many people live with every day - from workplaces to financial structures...

Dr Agarwals Eye Hospital launches ‘Gift Her Clear Vision’ Initiative for women in India

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The hospital has designated priority consultation hours for women on both weekdays and weekends across its centres.

Ogilvy Singapore named 2025 Asia Creative Agency of the Year after ranking No.1 overall in the Campaign Brief Asia Creative Rankings: Dentsu Inc rank #2, TBWA Hakuhodo #3, Ogilvy India #4

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Ogilvy Singapore rockets to No.1 in Asia - It is a remarkable rise from No.17 last year and No.43 the year before.

BLKJ Havas wins Singapore Tourism Board account, launches dedicated unit ‘The Block’

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BLKJ Havas has launched The Block, a bespoke offering created specifically to service the STB business.

“Good ideas will be seen”: The Nine Shanghai’s Jody Xiong on art, precision, and the prestigious AWARD Pencil

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We use creative and even artistic expression to hit emotions precisely: touching, surprising, humorous, bizarre or shock

Lennon Group expands with three specialized creative studios: Sgt.Pepper, Lennon Creative and Lennon For Good Studios

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“Lennon Group is built on the belief that creativity is more powerful when it’s human, responsible, and connected."

StarHub serves up sweet moments with Orchard Road activation this weekend

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This activation by StarHub is part of a larger celebration: the launch of the newest Samsung Galaxy, powered by 5G...

TBWA\Hakuhodo Tokyo COO Chris Iki appointed to jury of 2026 APAC Effie Awards

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Having previously served on the APAC Effie Awards jury four times, most notably as the esteemed Head of Jury in 2024.

Urbanrise launches “Welcome to the Celebrity Life” campaign for Whispers of Sky

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The first film captures her as a celebrated designer - deeply immersed in materiality, spatial composition and detail...

Director Di-Han Xu uses AI micro-series to satirise the advertising production process

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Short, fast-paced episodes typically running under a minute & designed to capture the attention of Gen Alpha audiences.

Bitget marks International Women’s Day by calling for women to shape the future of Web3

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The campaign challenges the industry to confront a fundamental reality: excluding half of the global population...

PregaNews film encourages conversations around postpartum depression this Women’s Day

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The film was created and executed by Shweta Bhuchar Co-Founder & Producer and Gaurav Bhardwaj, Co-Founder & Director...

Bestads Best of the Week Reviewed by Juliana Cobb, Head of Creative, 72andSunny, New York

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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi

India’s Goafest 2026 reveals dates: 20-22nd May

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Launched in 2006, Goafest has long been one India's marquee event for the advertising, media and marketing industries...

TBWA\Hakuhodo Launches AI-Powered ‘Radio Time Machine’ to Spark Memory + Joy in Elderly Care

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A key concept in the project was Reminiscence Therapy, a non-pharmacological approach that uses familiar stimuli...

YST Thailand brings invisible patients to life as mobile call-to-action with ‘Invisible to Visible’

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This moving sculpture served as a direct call-to-action. Passersby could either drop a coin or scan a QR code...

TBWA/SMP’s Eleven transforms napkins into art in immersive dining experience for Champion

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As they unfolded at dinner time, each piece was confirmed to be a single, standard-sized, functional table napkin.

GIGIL turns a frozen man’s hassle into hustle in their latest film for Orocan Icebox

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The film tells the story of Isagani, an introvert who literally turns into ice during nerve-wracking moments.

THE SHOUT GROUP expands Sun Life Malaysia’s ‘Baju Raya Lama Baharu 2.0’ beyond Klang Valley

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Building on the strong public response in 2025, which saw more than 2,000kg of pre-loved garments collected...

Moonfolks & Havas Moonfolks release Ramadan 2026 White Paper ‘From Resilience to Revival’

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“When the going gets tough, the tough get going. That’s the story of Indonesians in Ramadan 2026."

Grabs Cheryl Goh and McCann India’s Dheeraj Sinha named as Effie APAC Heads of Jury

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The 2026 entry season closes soon, with the final deadline for entry applications on 9 March.

Naomi Michael named Chief Communications Officer APAC at Publicis Groupe

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Michael joins from Omnicom Media Group, where she was part of the APAC leadership team as Head of Brand Marketing.

HAVAS Red (Havas Ortega) unveils CRed to strengthen creator partnerships

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CRed integrates seamlessly across HAVAS Red’s PR, social, influence, and experiential capabilities, providing brands...

Thasorn Boonyanate to take up the Chief Creative Officer role at Ogilvy Thailand

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Boonyanate resigned from his role as CCO of BBDO Bangkok in November last year

Leo Thailand follows award-winning run with epic new “Giant” films for Krungsri First Choice

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The latest spot was directed by leading Thai director Un Wuthisak Anarnkaporn from Factory01.

Makro + YDM Thailand turn corporate contracts into certainty for independent operators

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The People Contract shows how a wholesale giant can move beyond traditional retail and become a partner for...

LIA opens entries for 2026 awards with new categories and early bird 35% entry discount

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Onsite judging will be held from 25th September through 3rd October 2026 at Encore @ Wynn Las Vegas.

Havas Malaysia strengthens leadership with promotions and new appointments

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Bowie Tiong has been promoted to General Manager, expanding her remit to include business performance...

DigiCon 2026 returns with theme ‘Interoperability: Welcome to the Age of Collaboration’

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“We are entering a new era, an age where progress is powered by coming together,” said Raymund Sison.

GIGIL Philippines’ new OOH campaign for Grab puts a spotlight on the drivers they empower

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At night the motorcycle’s headlight illuminates the pile of school supplies, casting a shadow of a student...

Prudential Hong Kong and VML turn AI anxiety into opportunity for parents

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The film is set to the iconic Canto‑pop song “Today” by superstar Eason Chan. The lyrics captures the campaign’s core...

Independent creative agency UltraSuperNew offers WPP CEO Cindy Rose an internship

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"We only ask that Cindy comes with an open mind, comfortable shoes and no restructuring plans."

Confidence in Motion: Axe Malaysia and Fishermen Integrated launch new spot with Aiman Aliff

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The Directors Think Tank director took a script already brimming with attitude and amplified it through bold visuals...

TBWA Hong Kong names Mike Choy and William Chow as joint creative leaders

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Both Creative Partners will report directly to John Koay, recently appointed as Omnicom Advertising Hong Kong’s CCO.

Ash Barty, Hayden Quinn + Ruel step outside their comfort zones in Singapore for ‘Travel Outside Your Algorithm’ campaign via Exceptional ALIEN

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Singapore Tourism Board Oceania enlist Australian celebrities to explore outside their usual bubbles for new campaign.

foodpanda and GUT Asia unveil new brand platform ‘Make Life Delicious’

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At the heart of the campaign is Pau Pau, foodpanda’s iconic mascot, reimagined as an agent of joy on a mission to...

Colgate-Palmolive APAC’s Samir Singh to Lead APAC Tambuli Awards Grand Executive Jury

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The APAC Tambuli Awards 2026 is now accepting entries with an Early Bird deadline of March 9th.

Aussie Telco giant Telstra brings back ‘wherever we go’ campaign via Bear Meets Eagle On Fire

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Telstra is launching an ambitious sequel to its 'wherever we go' brand campaign via Bear Meets Eagle On Fire with +61, b

Monks Appointed Lead Brand, Media and Data Partner for ComfortDelGro’s Zig in Singapore

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The partnership begins with a brand refresh and multi-channel integrated campaign. The evolved identity retains what...

Global trading platform Plus500 shifts focus to clarity in new regional campaign

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Rather than competing on louder claims, Plus500 is positioning clarity itself as a differentiator.

Ngọc Thẩm Jewelry unveils five-year brand transformation with M — N Associates

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The new visual identity connects NTJ’s heritage, craftsmanship, technical advancement and future vision.

THE SHOUT GROUP and Tropicana Twister Scale Up ‘Multiply the Goodness’ for Ramadan and Raya

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Following the success of last year's campaign which rallied Malaysians to turn everyday acts of kindness into real...

Apple’s “Glad I Met You” wins inaugural ONE Asia Chinese New Year Awards

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“This is our ninth Chinese New Year film with Apple, and each year, we tell a story about human connection."

Asia’s top 40 most awarded women in Advertising

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Christina Wilson and Ria Ocampo rank #1 and #2 on the Top 40 Women Ranking, but they also rank #1 and #3 overall in Asia

Choojai & Friends break the charity mold with SOS Thailand’s ‘The Pretty Life’

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The film begins like a traditional tear-jerker. Hosted by Gap-Thanavate, it prepares the audience for a dose of drama.

Arthaland positions Una Apartments as a first you’ll never regret via new GIGIL film

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The film follows a man who walks into a thrift store where nothing is actually for sale.

Singapore’s hidden sodium problem revealed in TBWA\Singapore’s ‘Salt Buries True Flavours’

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A key element of the campaign transforms one of Singapore's busiest commuter corridors into an immersive art space...

Home Credit India turns hesitation into confidence in vibrant new Holi film

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The campaign seeks to transform India’s emotional relationship with credit from hesitation and doubt to confidence...

AI isn’t coming for advertising. Glasses are ~ Andy Flemming on the future of, well, everything.

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Yes, advertising is changing. Fast. AI looks unstoppable and Japanese kids in their basements are now making in hours wh

MAD STARS 2026 Names Raja Rajamannar, Aurora Straton and Tara McKenty to Executive Jury

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Aurora Straton is a multidisciplinary Creative Lead at Google with more than 20 years of experience across...

KFC Thailand’s new film highlights slow-building heat experience for new WingZ flavour

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The story opens with a young man taking his first bite of the Angry BBQ WingZ, firmly declaring, “It’s not spicy.”

Flash Bomber makes Bangkok run with moving billboard for Running Man Thailand

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The idea? If the show is about running, the billboard should run too.

Publicis Groupe forms Japan–South Korea sub‑region to deliver connected solutions

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Together, Japan and South Korea form one of the world’s most significant advertising regions.

TBWA\Singapore Establishes Innovation Centre of Excellence to Drive AI-Led Brand Growth

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TBWA\Singapore has launched the first Centre of Excellence in TBWA’s Asia-Pacific network established with support...

Team Lewis launches new AI-powered marketing intelligence for clients, Marketing SideKick

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Developed in-house, Marketing SideKick is designed for fast-paced marketing and communications teams.

Global TDC72 jury members talk type trends and judging as final deadline approaches

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As the Type Directors Club's prestigious TDC72 competition approaches its final submission deadline of February 27, crea

Agassi Sports Entertainment appoints MKTG Sports + Entertainment as global PR agency

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Agassi Sports Entertainment Corp., a sports entertainment and innovation company focused on racquet sports, has today...

Heineken unveils global ‘Cheers To All Fans’ campaign in Australia via Le Pub + VML Italy

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Heineken has launched its global campaign 'Cheers To All Fans' in Australia, a new sponsorship platform, developed by Le

Skincare brand QV launches first global campaign ‘Skincare For Life’ via Those That Do

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The campaign, which will run across Australia, New Zealand, the Middle East, South-East Asia and China, is a global re-i

EFGH Brand Innovations India adds Tanvi Sanghi as Executive Creative Director

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"Working with Emmanuel again feels like a creative homecoming, and I’m excited to help build work that matches the..."

Campaign Brief Asia Creative Rankings drive record 1.1 million Instagram views over 15 days

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Campaign Brief’s Instagram has emerged as a standout performer, generating more than 940,000 views between Feb 3-14.

Talented expands Grid with AI-native agency mktgstack for founders and brands

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The agency’s ambition is to function as an AI-native growth partner, implementing modern marketing systems and...

ADFEST Finalises 2026 Magnificent Seven Jury Presidents

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ADFEST has finalised its jury presidents, the seven creative stars who will come together in Pattaya, Thailand to...

Lactel and THE SHOUT GROUP bring togetherness and wellness to 2026 festive season

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The campaign is a love letter to Lactel’s yogurt and yogurt drinks, highlighting the role they play in bringing...

Julie’s celebrates meaningful moments in Hari Raya short film from GOVT VCCP

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The film invites audiences to pause and appreciate the importance of being present with loved ones.

The wolf at the door of the global elite

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So if we are going to intrude on someone’s downtime, we have a responsibility to give something back in return.

KAIFUN asks “What Will You Bring to the Table?” in new campaign via ROCK YU Creative Taiwan

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The campaign introduces a fresh communication strategy for the local Sichuan restaurant chain KAIFUN.

LiQuid adopts hybrid AI-live action model to deliver Biznet TVC in five-week turnaround

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Director Adi Winoto said: “If AI and live action feel disconnected, the illusion breaks."

Bestads Best TV / Film of the Week: Lilly’s ‘Never Over’ via Wieden+Kennedy, Portland

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The film was selected by this week's guest judge Nkanyezi Masango, Chief Creative Officer at Ogilvy Cape Town.

Backslash unveils 2026 Edges Report: Culture Is Searching for Proof of Human

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“In Asia, humanity has never been a branding exercise, it’s been a discipline. This is a region capable of..."

iProspect Indonesia’s Faheem Merchant: When AI Kills the Click, Brands Must Earn Inclusion

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We targeted audiences, chased clicks, and competed for milliseconds of attention in crowded feeds.

DEPT® launches AI-powered global content operating system with Adobe

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DEPT® and Adobe co-developed Studios as a scalable blueprint for enterprise content operations.

McDonald’s Malaysia celebrates family bonds in Lunar New Year film “The Blessing” via Leo

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“The Blessing” follows last year’s film, “The Wish”, bringing back the same characters and cast while shifting the...

Human Intelligence Creative Lab’s logo-free B-Quik campaign cuts through pre-election noise

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By removing logos and brand names, the campaign created social pressure that encouraged immediate recognition and...

The m25 Global Creative Series: Vidya Manmohan on Collaboration, Culture and Purpose

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The MENA region has had a great run at the Cannes Lions 2025, with a total of 32 wins awarded...

Lenovo and Intel Bring AI-Powered Creativity to Lollapalooza India with Creators’ House Party

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dentsu Sports & Entertainment in India led the end-to-end creative strategy and execution, identifying the most...

Bestads Best of the Week Reviewed by Nkanyezi Masango, Chief Creative Officer, Ogilvy Cape Town

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ach week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every...

Cheil India creates “Many Me’s in Me” campaign for Samsung Galaxy Book5

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Set in moments of quiet reflection and everyday transitions, the film brings alive the idea of “Many Me’s in Me.”

Hikmah Puasa + Playgroup Asia launch Ramadan campaign with ‘Sambung Silaturahmi’ film

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The campaign extends into a series of activities and inspirational content across social media platforms throughout...