Archive

Beyond the Brief: SICKDOGWOLFMAN peels back the creative process behind SLATHER’s new campaign

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One year after launching with a cinematic warning that “the sun is not your friend”, SLATHER has followed up with a...

Omnicom Advertising unveils new Hong Kong structure and leadership team lead by Andreas Krasser, John Koay, Maggie Cheung and Ida Mak

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Omnicom will relaunch BBDO in Hong Kong, establishing it as the network's second creative agency brand in the market...

Bestads Best TV/Film of the Week: Alon Seifert’s ‘Better Safe Than Neutered’

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The film was selected by this week's guest judge Chris Beresford-Hill, Worldwide Chief Creative Officer at BBDO.

Philippine Airlines turns pre-flight safety video into Filipino telenovela with BBDO Guerrero

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"The brief was simple but ambitious: take something passengers tend to overlook and make it unforgettable."

ADC and Dreamina AI Partner On Free AI Visual Design Category for ADC 105th Annual Awards

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Winners receive coveted ADC Gold, Silver or Bronze Cubes, and cash prizes totaling $30,000.

Last day to enter ADFEST 2026 Lotus Awards

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ADFEST 2026, Human+, will be held Thursday 19 – Saturday 21 March 2026 at the Royal Cliff Hotels Group in Pattaya.

Kymechow Hong Kong and One Sly Dog behind new corporate film for Link Asset Management

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The film recalls the sometimes challenging path the company has had to navigate since its listing in 2005.

Applebox Asia welcomes Ian Jeon to directors roster across Singapore, Thailand and Malaysia

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The Korean director first captured industry attention with his standout work “AI Point of View” for the Korea Tourism...

Yell Worldwide expands Southeast Asia footprint with Kratingdaeng Indonesia partnership

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The collaboration brings together Thai creative leadership from Yell’s Bangkok HQ and Bailey|Capel Jakarta.

Integrated marketing agency IdeasXMachina Advertising appoints Shayne Madamba as MD

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Madamba has built a reputation as a trailblazer in the industry. At just 31, she was appointed GM at iProspect.

ADC Young Guns 23 names four Asia-based creatives among global winners

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Vanissa Foo, Keita Kuki, Michael Lim and Antonio Reinhard Wisesa as Asia-based winners of the prestigious ADC Young...

VIRTUE Asia strengthens entertainment-led creative with Will Beale as Creative Director

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During more than five years at VaynerMedia, Beale served as creative director, leading work for major APAC clients...

Flipkart gamifies Pongal ritual with interactive digital experience by 22feet Tribal WW India

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To play and win, users must time the Pongal boil perfectly - the higher the foam rises, the better the deals.

Countdown to The One Show 2026 entry deadline: Next Friday, 23 January, 2026

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The countdown is on for the The One Club for Creativity's entry deadline for The One Show 2026. The entry deadline is...

The 47th AWARD Awards launches with new campaign via Bear Meets Eagle on Fire

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Entries are now open for the 47th AWARD Awards, APAC’s benchmark for creative excellence, supported this year by a...

NYF Advertising Awards Open for Entries with New ‘No BS’ 2026 Campaign via Grey New York

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The New York Festivals Advertising Awards is now open for entries, kicking off a new season with a sharp, self-aware...

Moved jobs since our last Campaign Brief Asia Creative Rankings? We want to hear from you

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If you’ve changed agencies over the past 2 years, please contact us to update your new information.

dentsu Singapore uses AI and audience data to boost Standard Chartered conversions

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Standard Chartered sees 385% conversion lift via dentsu Singapore’s precision targeting.

Bestads Best of the Week Reviewed by Chris Beresford-Hill, Worldwide CCO, BBDO

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Each week Bestads [the global arm of Campaign Brief] picks the very best advertising in the world, in every medium...

Duolingo tap chess prodigy Praggnanandhaa to front for chess course push with Talented

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"Choosing Rameshbabu Praggnanandhaa as the face of the course in India was a natural decision."

Paul Bradbury takes the helm as CEO at VML ANZ succeeding Tom Tearle

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“Working with the VML ANZ team fills me with immense pride and gratitude,” said Tearle. “We’ve achieved remarkable..."

Ali Shabaz departs The Brand Agency in Perth after 6 months in the ECD role

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The agency’s 20-strong creative and design team will be led by Steve Straw and Dan Agostino.

The One Show introduces new Best Use of TikTok award: Free to enter

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The One Club for Creativity has expanded its ongoing partnership with TikTok with the launch of the new...

Chris Kyme’s Postcard from Hong Kong: Over qualified or over the hill?

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It got me thinking, is Lionel Messi overqualified? When he was joining Inter Miami, did they say “Sorry pal, you’re..."

Toyota Motor Asia launches new regional brand campaign with The Crisp Group

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The campaign responds to a rapidly evolving mobility landscape shaped by new technologies, powertrains, and rising...

Spikes Asia opens 2026 Young Spikes competition for emerging APAC creatives

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Entries into the Spikes Asia Awards are also open until Thursday 29 January 2026.

Omnicom Media APAC releases 2026 trends report

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10 trends revealed on the back of the recent Consumer Electronics Show in Las Vegas.

Update your FREE Bestads Profile with these 4 simple steps and stay ahead in the industry

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To ensure your profile is up to date and accurately reflects your work, please follow these simple steps...

GIGIL Manila brings a snowman to the Philippines for PalawanPay’s Christmas Gold Promo

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The films follow a snowman desperately needing snow to stay stable during the blazing Filipino summer heat.

Spotify Wrapped 2025 Vietnam and Happiness Saigon go “Unapologetically Vietnamese” with Real-World Fandom Experiences

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At the Orange juice installation, fans were invited to step into a space that mirrored a familiar street-side juice...

INNORED and AHC reimagine T-SHOT line with dynamic, precision-focused skincare

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To bring the concept to life, AHC chose Winter from global sensation aespa as the campaign face.

Cosmix and The New Thing challenge the “Healthy but Not Tasty” protein bar stereotype

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The film borrows the familiar language of food advertising, only to break the fourth wall and strip it back to what...

Marriott Bonvoy makes loyalty effortless in new BBH Singapore campaign

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Directed by Emmy Award-winner Rhys Thomas and produced by Stink London, it captures the traveller’s surprise at every...

Ogilvy Malaysia reveals new report on ‘The Future of Health & Wellness’ in 2026

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Covering 15 trends identified throughout 2025, the report asserted that the era of intense, solitary wellness...

Tra Mongkut and VML Thailand turn soil data into experience with B2B farm-stay program

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“Soil Stay” lets farmers visit model farms that match their soil, combining rest, learning, and smarter farming.

Pumpui + Yell Bangkok launch Nolingual Font to break through Thai-Korean food market clutter

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The typeface was developed by deconstructing Hangul into its grid system and basic shapes, then using these...

KEPCO unveils global brand identity with Times Square and Silicon Valley launch

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As KEPCO’s international presence expanded following its New York Stock Exchange listing...

GOODSTUPH Singapore strengthens senior creative leadership with Sofia Tawasil

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Originally from Manila, Tawasil worked on Leo Manila's highly awarded McDonald’s Unbranded Menu.

Coway Malaysia names dentsu Malaysia to lead creative for key campaigns

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"Beyond a creative mandate, this partnership is an opportunity to shape conversations around wellness, innovation..."

Tay Guan Hin: A Conversation Creative Leaders Need to Have

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Most people only start thinking about their personal brand when something goes wrong. By then, they are already reacting

Disney+ Philippines and Leron Leron Sinta give Filipino basketball fans a holiday Slam Dunk

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The campaign marks the start of a new partnership between Leron Leron Sinta and Disney+ Philippines...

KFC Thailand turns new year blessings into a ‘Fortune Bucket’ experience

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The Fortune Bucket campaign combines delicious flavour with auspicious blessings for the year ahead, featuring...

Coca-Cola gave the ‘Sound of Home’ to overseas Filipino workers in Australia over Christmas

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The 24-hour broadcast went on air from 6pm on Christmas Eve to 6pm on Christmas Day.

OPPO India launches ‘Live it your way’ campaign ahead of Reno15 Series debut

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The film opens at a crowded airport during peak travel season, where a cancelled flight disrupts carefully laid plans.

Ogilvy Singapore tops APAC performances in The One Club’s 2025 Global Creative Rankings

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The annual worldwide benchmark report, which is free to view, is the industry’s most comprehensive reflection of creativ

Haier India’s AI-led Christmas film brings the magic of the season to life through a cookie

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Haier’s film celebrates how the magic of Christmas touches every life, not just humans, but all living beings...

MLA’s blockbuster Summer Lamb commercial via Droga5 takes on the World Happiness Index

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‘Lambassador’ Sam Kekovich is back for his most important job of the year – delivering us the brand new Australian Lamb

Cheil Seoul launches safety app to protect Jeju Island’s traditional haenyeo women divers

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The Haenyeo Safe Buddy app launched in March and is currently used by 300 haenyeo. Over the past ten months, there...

Last week to enter ADFEST 2026 Lotus Awards – Deadline closes Friday 9 January

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ADFEST 2026, Human+, will be held Thursday 19 – Saturday 21 March 2026 at the Royal Cliff Hotels Group in Pattaya.

Bestads Rankings 2025: Which are the Top Advertising Agencies in the Top 20 Countries?

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Australia, UK, USA, Thailand and New Zealand are the top five countries in the 2025 Bestads Rankings. Australia was the

Vale awarded creative John Bailey, co-creator of some of Australia’s most memorable campaigns

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Bailey had leading roles at Jakarta based agencies JWT, McCann, DDB, Ogilvy RedWorks and his own agency Bailey Capel.

The Glue Society’s Jonathan Kneebone on 2025 – The Year When The World Nearly Lost Its Marbles

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Written by The Glue Society’s Jonathan Kneebone

Philippine Airlines and BBDO Guerrero turn in-flight safety video into a safetynovela

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The film reframes conventional aviation safety messaging through culturally rooted storytelling.

Asian Paints Unveils St+art Kolkata Festival 2025–26 with The Third Space: Ballygunge Art Project

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Among the core installations is the Colour Corridor, inspired by Chromacosm, alongside a range of urban interventions...

Cathay and Leo Hong Kong launch ‘Unpack Your 2025’ to celebrate members’ travel memories

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Each customised experience highlights the memories members have made throughout the year with Cathay...

Independent agency Motley calls out adland clichés with Cards Against Advertising card game

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“It’s a product designed by people who work in the industry, for people who live its realities every day.”

Bajaj Broking simplifies market entry with ‘Seedhi, Simple Investing’ campaign

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Each campaign film presents a common real-life situation where individuals delay or avoid investing due to confusion...

Fernleaf modernises iconic ‘Ibu’ song for new Full Cream Milk film via Havas Malaysia

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“We took the iconic song and gave it a modern twist to evoke nostalgia while resonating with today’s mothers."

Air India unveils “Change is in the Air” campaign ahead of 2026 transformation

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Across five films, the campaign presents the new Air India experience: refurbished cabins in Economy, Premium Economy...

Toyota HiLux unleashes dog army in latest Saatchi Australia film directed by Christopher Riggert

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Dogs from all walks of life irresistibly drawn to the the new HiLux...

Makro and YDM Thailand give billboards to local restaurants with “The People Contract”

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Makro handed over its billboards across Bangkok to local restaurants. Each site was redesigned as a local food guide.

Leo Hong Kong extends Cathay Cargo’s ‘We Know How’ platform with ‘How on Earth’

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Every story featured in the campaign is inspired by real shipments from Cathay Cargo’s history, and points boldly...

Flash Bomber Bangkok introduces Dutch Mill DR-1 with “Explore the Living World in You” film

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The film opens with a journey through human history, highlighting how new science has the power to change the world.

Saudi Tourism Authority partners with F5 Shanghai to attract Chinese visitors with new “Immerse Your Soul in Arabia” campaign

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The fim casts a 7-year-old Chinese girl as the narrator and “witness,” creating clear differentiation from competing...

Ogilvy Vietnam and Nestlé MILO spotlight lesser-known sports with ‘See Games Equal’ campaign

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To launch the See Games Equal movement over 30 real kid athletes from across Vietnam for a green-screen shoot.

Dove India launches #ChangeTheCompliment to shift praise from looks to confidence

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With its latest campaign, #ChangeTheCompliment, Dove is encouraging a simple but powerful shift in everyday language.

AKQA and ITOCHU expand partnership, unify Japan operations under single AKQA brand

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The expanded partnership strengthens AKQA’s long-term investment in Japan and elevates the services and scale...

DS Group turns outdoor media green with ‘Living Billboard’ plantation initiative

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The installation of the ‘Living Billboard’ campaign is a large green billboard made of 4,000 plants, strategically...

Hakuhodo First and Toyota turn speeding into a conscious choice in Thailand road safety film

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Told through the voices of people who already know what will happen, the film calmly describes the crash before it...

Bestads Best TV/Film of the Week: Chanel’s Metiers d’Art 2026 ‘Metiers d’Art 2026 Show’

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The film was selected by this week's guest judge Jordan Doucette, Chief Creative Officer at McCann Canada.

Cheil turns scammers’ voices into wanted posters for Korean National Police Agency

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Using waveform graphs extracted from actual voiceprint samples of phone scammers, Cheil created a virtual composite...

DDB Group Philippines Chairman Gil G. Chua receives MSAP Media ICON 2025

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"This industry has given me a meaningful life, and my purpose has always been to pay it forward."

GUT Asia launches Stella Artois x Netflix Culinary Class Wars campaign in South Korea

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Culinary Class Wars was a cultural phenomenon in South Korea, and globally, when it launched in South Korea...

David Droga among six legends to be inducted into 75th AAF Advertising Hall of Fame

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The Class of 2026 also includes Susan Fowler Credle (Interpublic/FCB), Gordon Bowen (mcgarrybowen/Dentsu)...

adidas opens mountain teahouse experience deep in Kazakhstan’s Butakovskiy Gorge

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Deep in Kazakhstan’s Butakovskiy Gorge, adidas TERREX Teahouse, a purpose-built mountain retreat designed to...

New Thai indie agency NUTs debut film highlights smart, simple home painting for Beger Paint

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NUTs only recently opened their doors with high profile Thai creative leader Supparat Thepparat as Creative Partner...

Childhope Philippines, Ely Buendia and BBDO Guerrero launch “Donate to View” charity film to support Children in street situations

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The short film which officially launched today serves as the centerpiece of Childhope’s Christmas fundraising effort...

Bestads Best of the Week Reviewed by Jordan Doucette, Chief Creative Officer, McCann Canada

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

BBH India’s Parikshit Bhattaccharya takes on expanded role as CCO at Propagate India

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"I look forward to collaborating with such a stellar team to help brands create serious cultural capital.”

Top creative leader Nils Andersson launches FIFTYSIX: A China-born fine fragrance brand

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“We begin with eight stories that span the culture,” says Nils. “Each with its own unique backstory.”

Publicis Groupe welcomes back Huw Gildon as Chief Strategy Officer in Vietnam

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Most recently as Chief Strategy Officer for Edelman APAC, Gildon returns to the Groupe in Vietnam.

AAMS names finalists for the Gong, Singapore Media Marketing Awards + The Crowbar Awards

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Early bird tickets for SMMA are available from today until 20 December 2025.

MullenLowe TREYNA Philippines rebrands to TREYNA following Omnicom-IPG merger

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Named after its founders and current leaders, TREYNA traces its roots to Lintas, headed by Francis B. Trillana.

anew Bangkok turns Thailand’s remote homes into smart homes with AIS 3BB Fibre3

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Through this story, the campaign aims to inspire homes across Thailand - from wooden houses in forests to seaside...

BBDO Guerrero Philippines elevates Nikki Sunga, Andi Olbés and Emman Carandang to Group CDs

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“Nikki, Andi, and Emman have proven themselves to be exceptional creative leaders."

True Corporation and TBWA Thailand\Juice call for sportsmanship beyond the field

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While rooted in the cultural energy of the SEA Games, the campaign deliberately steps beyond sports.

Canva’s 2026 Design Trends Report highlights shift toward ‘Imperfect by Design’

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Australian-founded Canva, one of the world’s leading all-in-one visual communication platforms, has unveiled its...

Vale legendary Ad Man Jim O’Mahony ~ a legend at Lion Nathan, a legend at Saatchi & Saatchi

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O'Mahony exemplified that rare blend of business sharpness and passion for creativity. He mentored many, inspired fearle

Omnicom merger changes continue with Valerie Madon stepping down from CCO role at McCann

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Madon's departure comes as McCann and MullenLowe Singapore are set to combine...

MullenLowe TREYNA Group announces wave of promotions including Mel Jimenez as COO

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Creative elevations include: Mylo De Borja as Head of Art, Vinci Divinagracia as Associate Creative Lead, Cyara...