Archive

Cetaphil takes dermatologist expertise across the Philippines with Derm On Tour

No Comments

Building on the success of Cetaphil SkinLabs in 2025, the brand’s immersive science-led platform, Derm On Tour...

Kunal Roy joins VML India as Managing Partner + Shekhar Khanna named CSO

No Comments

Prior to joining VML, was has served as CEO of Dentsu Creative in Malaysia.

TNB and Chariot Agency explores connection and belonging in Raya film ‘Raya Pertama’

No Comments

The film follows Adam, a Chinese Muslim revert attending his first Raya at his wife Maria’s kampung open house.

dentsu Hong Kong brings local football culture to ComplexCon for adidas Originals

No Comments

Drawing inspiration from one of the city’s most iconic football jersey shopping destinations, Fa Yuen Street...

GIGIL Philippines and Factory01 bring overworked ACs to life via CoCo Tea & Juice’s summer film

No Comments

If the ACs themselves turn to CoCo to cool down, it’s proof that the drink truly delivers on its promise.

Good Times at AdFest: m25, Directors Think Tank, 116 Pictures, Music Mill, Arcade, Loudbox and Campaign Brief Asia host Annual Aussie Revolving Bar Networking Party

No Comments

The party kicked off after the first awards night and once again took over the iconic bar.

3 Days to the ‘On the Spot’ Creative LIAisons Young Creative Competition in Singapore

No Comments

The Gold winners (team of 2) will be awarded places to this year’s Creative LIAisons onsite programme in Las Vegas.

First-time delegate Bruce Tweedie finds warmth, wisdom and energy at AdFest

No Comments

Then three days of immersion in the warmth of the sprawling AsiaPac advertising community. Fascinating talks.

LIA hosts intimate dinner for top creatives in Baan Phraya at Mandarin Oriental in Bangkok

No Comments

LIA hosted their usual annual soiree after AdFest with some of the jurors and top creatives from Thailand...

Countdown to New York Festivals Advertising Awards 2026 Entry Deadline: Thursday, April 23

No Comments

There's just one month to go until entries close for the New York Festivals Advertising Awards, with the 2026 show invit

Vantage Pictures elevates Mammotion Luba 3 with cinematic product-first campaign

No Comments

“Most of my work leans more towards comedy, so it was nice to move into something more serious and cinematic.”

Bestads Best of the Week Reviewed by Bruno Franchino, Group Creative Director, L&C NYC

No Comments

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi

Nissan Middle East and TBWA\RAAD turn car cabin into combat arena with ‘CarJitsu Showdown’

No Comments

The event, held at a sold-out Coca-Cola Arena in Dubai in front of over 10,000 fans, served as a high-pressure...

Good Times at the Legendary Sunset Party at AdFest 2026 co-hosted by Gerety Awards, Directors Think Tank, Fin Design + FX, Voodoo Hack and Campaign Brief Asia

No Comments

A big thank you to our amazing partners – Fin Design + FX, Directors Think Tank, Gerety Awards and Voodoo Hack Sound.

Good Times: One Asia Awards lunch at ADFEST

No Comments

During the lunch, Guan shared an update on this year’s judging and announced that Malaysia will host the judging.

Vantage Picture’s James Duong on bringing Chinese productions to Vietnam

No Comments

At the same time, it’s geographically and culturally close enough that Chinese clients feel comfortable working here.

Young Lotus Workshop 2026 concludes with SOUR Bangkok’s Nicha Witayapaisitsan and Thirawat Prasertsang taking top honours

No Comments

The 15 Young Lotus teams first enjoyed a series of talks and workshops hosted by Google’s experienced creative...

dentsu X launches ‘The Creator Catalyst’ to power scalable creator marketing

No Comments

At the centre of the model is dentsu’s Creator & Trends Studio (CATS), an intelligence and discovery platform...

Dentsu, Publicis and Leo among the best performers in ADFEST 2026 Final Awards

No Comments

The Grande in Outdoor was won by Publicis Groupe Hong Kong, Hong Kong for Cathay “Back to Kai Tak”.

Ogilvy Singapore, Dentsu Tokyo and Leo Australia among top performers on Night One of ADFEST

No Comments

The result are in for AdFest 2026's first 12 categories, including Brand Experience, Commerce, Digital & Social...

Gerety Awards, Directors Think Tank, Fin Design + FX, Voodoo Hack and Campaign Brief Asia invite you to the 17th Legendary Sunset Party at AdFest

No Comments

If you’re in Pattaya for AdFest, you’re invited to join us at our 17th annual Legendary Sunset Party.

AdFest 2026: You’re invited to the M25 Network party – from 9pm on tonight March 20th

No Comments

Brought to you by m25 Network, Directors Think Tank, 116 Pictures, Music Mill, Arcade Film Factory, Loudbox + CB Asia.

Sunquick and Havas Malaysia celebrate “Air Tangan Mak” in Ramadan & Raya campaign

No Comments

This year’s campaign draws inspiration from the everyday rhythm of Ramadan and Raya in Malaysia.

TBWA KL turns 7-Eleven into an Iftar clock

No Comments

What if the brand itself showed the time of iftar? It was a natural way for 7-Eleven to become part of the Ramadan...

Maybank unveils 2026 Raya film “Berkat Mak” with Alchemy79 and Directors Think Tank, celebrating the enduring values of family

No Comments

Anchored by Mak’s reflective voiceover, the film reveals the thoughts she never said out loud.

Day 1 at ADFEST 2026 kicks off in Pattaya

No Comments

CB Asia captured the top moments from AdFest 2026! See what happened on day 1.

Naga DDB Tribal Malaysia brings care and craft back to Raya gifting with “Sampul Dodol”

No Comments

“We sometimes forget the value of simple things, in this case traditional kueh like dodol," said Nik Radzi.

MBCS & MILO Malaysia fuel good deeds through Ramadan volunteer campaign

No Comments

The campaign communicates the importance of sahur (breakfast), with MILO® providing the energy for unsung heroes of...

TBWA HK’s Martin Manho and Gaius Kwong win Young Kam Fan, gear up for Cannes Young Lions

No Comments

“The experience taught me to have full confidence in the idea you believe will work, and go all in."

AdFest 2026 releases new batch of finalists

No Comments

The latest include: Brand Experience Lotus, Digital & Social Lotus, Direct Lotus, Effective Lotus, Outdoor Lotus, PR...

TikTok Shop turns shopping into shoppertainment in new Fishermen Integrated spot

No Comments

This festive season, TikTok Shop set out to reimagine the experience for the digital age.

KULT Malaysia launches AI created Raya film

No Comments

The film openly acknowledges that it was made fully with AI, while making clear that traditional filmmaking remains...

Havas Ortega report finds Filipino prosumers redefining health in age of uncertainty

No Comments

The report paints a picture that feels deeply familiar: long days, rising costs, constant uncertainty - and the quiet...

1st round of finalists released for AdFest 2026

No Comments

In the Film category, Wolf BKK leads with three finalists, followed by BBDO Bangkok, Leo Thailand and Hakuhodo...

Stayfree tackles period sleep gap in new film

No Comments

The film demonstrates how choosing the right protection for period nights can improve the next day’s experience.

India’s Kyoorius awards expands creative awards and introduces Marketing Awards to recognise strategy and business impact

No Comments

The 2026 winners of both awards will be acknowledged at the Kyoorius Awards Night on Saturday, 23 May 2026.

Chris Kyme’s Postcard from Hong Kong: Back to the future

No Comments

It was nice to see some of the independent agencies getting in there, like Omelette Digital and NoTwoHK.

Watsons Malaysia celebrates Raya with ‘The Raya Glam Stage’ campaign via MBCS

No Comments

The film features Malaysian television host, radio announcer, actress, and singer Che Puan Sarimah Ibrahim...

Leo Hong Kong takes out Kam Fan 41 Creative Agency of the Year: BBDO wins the Grand Kam Fan

No Comments

Leo Hong Kong delivered a strong overall performance, accumulating 9 Golds, 6 Silvers, 6 Bronzes and 2 Merits.

Havas Thailand names Navinda Kittisubkul Head of Strategy & Growth

No Comments

Kittisubkul brings over 20 years of experience across brand strategy, media planning, research and integrated...

Hakuhodo appoints Naoyuki Kawakita as ASEAN COO + Yuta Sasaki as Vietnam Group President

No Comments

In his new role, Kawakita will focus on accelerating regional integration, enhancing data-driven marketing...

Lowell San Jose and Miel Soneja sign on with DDB MNL as Creative Directors

No Comments

San Jose brings with him 18 years of experience in advertising, working on global brands such as a leading consumer...

Flipkart celebrates Ugadi with ‘Ugadi vs Yugadi’ campaign by 22feet India

No Comments

At the heart of the campaign is a dedicated microsite, where users can enter their festive wishes and unlock...

audacity bangkok creates new campaign for My Chewy reclaiming the brands name

No Comments

The film opens with a question: “If you could choose one name, what would you want to be called?”

Bestads Best of the Week Reviewed by Leisa Wall, Chief Creative Officer, McCann New Zealand

No Comments

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi

Westpac NZ parts ways with Publicis Groupe New Zealand, appoints Omnicom Oceania’s ‘Goldilocks’

No Comments

Westpac New Zealand has ended its four-year relationship with Publicis Groupe agencies and appointed a new bespoke agenc

Ralph van Dijk and Ramesh Sathiah depart MassiveMusic to launch Saliō Sonic Strategy

No Comments

Founded by Ralph van Dijk and Ramesh Sathiah to help brands make sound work at organisational scale

Why “Brand New Nepal” is the most important rebranding project – By Ujaya Shakya

No Comments

The most exciting driver of this new narrative is a massive demographic shift. Almost two third of Nepal’s population...

Ogilvy India creates playful waterproofing campaign for Asian Paints Damp Proof

No Comments

Amid the humour and back-and-forth, the campaign lands its message with unmistakable clarity.

OCBC Malaysia Launches Raya Film ‘Di Samping Ayah’ with Ensemble

No Comments

The film spotlights how a parent’s quiet lessons remain close forever, guiding each step even as new paths are forged.

Squeak E. Clean appoints Max Wilkinson to lead music in Australia

No Comments

Squeak E. Clean has announced the appointment of Max Wilkinson as Head of Music - Australia.

Mediaplus expands Asia footprint with Mediaplus Singapore joint venture

No Comments

The partnership combines Mediaplus’ global media expertise and data-driven capabilities with The Media Shop’s deep...

CLEAR brings high-performance scalp care to Formula One with Oracle Red Bull Racing

No Comments

Racing at speeds over 300 km/h, Formula One drivers endure some of the toughest physical conditions in sport.

The 23rd Effie Singapore Awards opens call for entries: First entry deadline – 12 April

No Comments

Entry fees increase progressively across each deadline, and those who submit in the first window can save up to 57%.

THE SHOUT GROUP creates Hari Raya short film for guardian Malaysia encouraging gifts that matter

No Comments

A young girl, filled with anticipation, finds herself quietly heartbroken after believing she has been overlooked...

m25 Global Producers Series: 116 Pictures’ Uyen Le on the Saigon hustle and producing with heart

No Comments

Vietnam’s production scene doesn’t impress you with big armies, it impresses you with guerrilla-style instinct.

Astro teams with Naga DDB Tribal on Raya platform celebrating the power of togetherness

No Comments

The campaign is anchored by a 15-minute Raya short film directed by Hyrul Anuar from Director’s Think Tank.

Fernleaf and Havas Malaysia launch SmartGro campaign for digital-first kids

No Comments

The film features two siblings using their understanding of digital devices to help their mother locate her misplaced...

Secret Tour rebrands as STG (Secret Tour Group): A new creative holding company under The Bees

No Comments

This move brings 12 dynamic agencies under one roof: Acta Creation, BYFA, Good Morning Creative, Ichi Events, Innsvx...

Oobit appoints Katashe Group as strategy, research and innovation partner

No Comments

Oobit has developed Plug & Pay, an infrastructure layer that connects digital asset wallets to established payment...

Beger Paint and NUTs Agency Thailand’s new film turns space race into climate wake-up call

No Comments

The new film follows a family struggling to breathe in a world that is literally overheating.

Titan Raga celebrates women choosing joy over guilt in new campaign reclaiming personal time

No Comments

The film follows women from different walks of life, a working professional, a mother, and a film director...

Simmons and TSLA turn better sleep into a Hallmark-worthy moment this World Sleep Day

No Comments

The greeting cards are designed with warmth, humour, and a touch of wit.

Gov.sg premieres ‘Kisah Musim Raya’ festive film celebrating presence and traditions

No Comments

Driving the narrative of Aisyah’s story is an original soundtrack composed and performed by local 60s surf rock band...

Tina Chen joins WPP Media as CEO in China

No Comments

From March 30th, Chen and outgoing CEO Rupert McPetrie will serve as co-CEOs, working closely together through June.

Kenstar launches new air cooler campaign featuring Rajkummar Rao and Patralekha

No Comments

“With this campaign, we are strengthening consumer awareness around energy-efficient cooling."

Leo Mumbai takes out Agency of the Year and Leo awarded Network of the Year at Spikes Asia: Ogilvy Singapore’s ‘Vaseline Verified’ scores 4 Grand Prix awards

No Comments

The production Spikes Palm award went to Suneta House Thailand followed by The Sweetshop, NZ and Studio Eeksaurus.

Mountain Dew and BBDO Guerrero challenge Filipino gamers with ‘Play No DEW’ campaign

No Comments

During their livestreams, audiences were invited to try the challenge themselves by disabling the “D”, “E”, and “W”...

LEGO China turns Shanghai metro into full-scale F1 experience for Grand Prix activation

No Comments

From the outside, the train has been wrapped to resemble a full-length F1 car racing through the city, effectively...

LIA and HK4As Kam Fan to send young Kam Fan 2026 winner to Creative LIAisons in Las Vegas

No Comments

The Gold winner will be awarded a seat to Creative LIAisons that runs concurrently with 2026 LIA judging.

Mandiri and Marriott Bonvoy Partner with Hakuhodo Indonesia and Seven Sunday Films on new Travel Credit Card Campaign

No Comments

The film accompanies Mandiri’s newest credit card offering making the bank one of the first in Indonesia to introduce...

Huggies puts priceless luxury items in the line of fire in ‘Expensive Sh*t’ teaser via McCann NZ + NY

No Comments

Blowouts are every parent's worst-case scenario. They don't just ruin outfits - they ruin car seats, couches, strollers,

Real customers inspire CSC’s new ‘Made for Me’ brand campaign via HERO and The Media Store

No Comments

Commonwealth Superannuation Corporation (CSC) has unveiled its new Made for Me brand platform, signalling a dynamic...

Bestads Best TV of the Week: Telstra’s ‘Wherever we go 2’ via Bear Meets Eagle On Fire with +61

No Comments

The film was selected winner by this week's guest judge Adam Bodfish, Executive Creative Director, McCann Birmingham.

Snoop Dogg honours Tupac with ‘Kingz of Cali’ wine release and global campaign via Splash

No Comments

Cali by Snoop has dropped its most iconic wine yet: Kingz of Cali - a limited-edition release built around a deeply

Rajiv Jayaraj Joins McCann Singapore as GM and Lead of McCann Content Studios

No Comments

Jayaraj joins McCann Singapore as a leading practitioner with 18 years of experience across creative, media...

Urban Ladder and Lowe Lintas launch city-first campaign leveraging regional insights

No Comments

The platform unfolds through distinct city narratives from Mumbai and Bengaluru, where Urban Ladder becomes...

McDonald’s India reunites with childhood star Sara Arjun for nostalgic new campaign

No Comments

The move marks a nostalgic homecoming for the young star who once won hearts in a beloved McDonald’s TVC.

New York Festivals’ Lady Liberty Initiative Appoints Inaugural Advisory Board

No Comments

The New York Festivals (NYF) Lady Liberty Leadership Program, an initiative designed to empower women in creativity...

Cannes Lions to honour Susan Credle with its lifetime achievement award, the Lion of St Mark

No Comments

The Cannes Lions International Festival of Creativity has announced that it will honour Interpublic Global Creative Advi…

Malaysia Airlines, Imaginary Friends, and Directors Think Tank celebrate the support system behind football supporters in new Manchester United partnership film

No Comments

The film, directed by Rajay Singh, captures the late-night rituals familiar to millions of football fans in Asia.

DTDC challenges gender stereotypes in the logistics sector through ‘We Got This’ film

No Comments

The campaign features real DTDC employees and leadership from across the organisation.

Cashfree Payments celebrates unique business journeys in new campaign via Talented

No Comments

'One of Your Kind' spotlights the real ecosystems of people, hunger, and grit that shape every business’s journey...

Royal Stag and FCB Neo decode Rohit Sharma’s success in ‘Code of Large’ campaign

No Comments

The campaign kicked off with a teaser by Rohit Sharma and Paddy Upton, which sparked curiosity around the RS Code.

The Leaf creates creator-led film for OPPO Find X9

No Comments

The campaign follows a multi-faceted creator navigating different roles through the day from morning yoga to...

The Hands Behind the Celebration – A Chinese New Year 2026 Film for CelcomDigi by GREY Malaysia and Directors Think Tank’s Maurice Noone

No Comments

Bringing this film to life was not easy. Real artisans, who have quietly kept these traditions alive for years...

Income Insurance and Leo team up with Liberty Barros to Showcase Flexible Investment Plans

No Comments

The campaign visually embodies the flexibility of Income's ILPs by having Liberty Barros contort her body into...

Samsung and Cheil Korea unveils new Galaxy film celebrating friendship and imagination

No Comments

The film portrays two young friends, Mia and Paige, who are inseparable. When Mia finds out Paige is moving away...

Bestads Best of the Week Reviewed by Adam Bodfish, ECD, McCann Birmingham

No Comments

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi

Ete Davies joins LePub as Global COO

No Comments

Most recently, he served as Dentsu Creative’s Chief Operating Officer for EMEA before becoming Executive Vice President.