Archive

m25 Global Founder Series: Nadya Tereshina on the UAE’s Innovative Creative Evolution

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Arriving in the UAE in 2011 from an agency background, Tereshina’s initial idea was simple yet ambitious to bring...

VML Thailand turn unused sauce packets into discounts in The Pizza Company’s new campaign

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The mechanic was pure simplicity: bring any unused sauce packets, from any brand, to any Pizza Company restaurant.

JSW MG Motor India highlights the role of family moments in car buying

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Set in the backdrop of an MG showroom, the story unfolds with a family exploring their next car. While the parents...

MTR Malls launches “POP into More” brand evolution via dentsu Hong Kong and TAPE THAT

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Renowned for their distinctive Tape Art, TAPE THAT has captivated audiences in over 40 countries with their use of...

You’re invited to “Lounge with the Stars” at our Legendary MadStars Party hosted by Dandelion Studios x Juice, 116 Pictures, Singularity, Laird and Good Company, m25 Asia + Campaign Brief Asia

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In Busan for MadStars? Join us this Thursday, 28th, from 9:30pm at Gorilla Beach.

Bestads Best of the Week: Forest Road’s ‘Just A Normal Beer’ via Jackpot

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Each week Bestads showcases standout global advertising work as reviewed by an esteemed international CD...

The m25 Global Creative Series Episode 5: Jasmine Huang’s guide to the future of creative in China

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The next 5–10 years will revolve around deeper AI integration, immersive experiences, and purpose-driven marketing.

AD ADDICT brings fun to Thai ad industry by replacing its CEO with a mascot ‘Super MWAH’

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Super MWAH is a mascot created to make advertising in Thailand fun again...

MAD STARS 2025 officially kicks off in Busan

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Alex Abrantes, chief creative officer, North America, Iris Worldwide, will deliver his keynote Creative Intelligence...

Only 2 weeks left to enter LIA: Final entry deadline Thursday September 4

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All entrants must be registered by Friday, 29 August.

New Standard Chartered series explores the intersection of wellness and financial health

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Delivered in collaboration with dentsu Singapore, WellnessNOW reflects the bank’s evolving media strategy...

Think Design CEO Deepali Saini takes on global CX leadership role at Havas

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In this expanded role, Saini will join the Global CX Leadership Board and spearhead the network’s Experience Design...

Swiggy Dineout and The New Thing is bringing back Disco back with discounts on GIRF

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Created by The New Thing in collaboration with leading choreographers, designers, and visual artists, the campaign...

Fairfield by Marriott introduces “Come Back To Calm” campaign via BBH Singapore

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The work centres on an online film that celebrates the ‘good chaos’ and sensory overload of the outside world.

Lowe Lintas India and Google Gemini reimagine everyday life with AI

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Through these films, Lowe Lintas underscore Gemini’s positioning as “Your Everyday AI Assistant”, reflecting...

Colgate Strong Teeth highlights Mother’s confidence in latest campaign via WPP@CP

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The campaign draws attention to the confidence that Colgate Strong Teeth mothers place in the brand.

Cheil India unveils new Samsung Galaxy F36 5G campaign: ‘India! Go Hi-FAI’

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"The idea for the film was simple: AI shouldn’t be a privilege, it should be in every pocket."

Bestads Best of the Week Reviewed by Shruthi Subramaniam, Executive CD, BBDO India

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Director’s Brief: 12 Questions with Zacharia Lorenz @ Vantage Pictures

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"I’ve now been in Asia for over a decade. So in a way, the spot didn’t just influence my career, it reshaped my life."

The Shout Group celebrates success of Tropicana Twister’s ‘Multiply The Goodness’ campaign with historic entry in the Malaysia Book of Records

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The Shout Group and Tropicana Twister make history with 'Most Digital Journals Collected in an Online Campaign'.

Think Design CEO Deepali Saini appointed Global Chief Experience Design Officer of Havas CX

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The expanded role will see Saini join the Global CX Leadership Board and spearhead the network’s XD practice worldwide.

KitKat Helps Aussies Protect Their Most Sacred Break – The Commute – in New Campaign via VML

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KITKAT, in collaboration with VML, has dropped Commuter Camouflage (Camo) hoodies, designed to blend in with the...

Epica Awards highlights unique press only jury in new call for entries campaign via Havas Paris

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If you’re not a journalist, there’s no way you’ll be invited onto the Epica Awards jury. But that doesn’t stop some...

Update your FREE Bestads Profile with these 4 simple steps and stay ahead in the industry

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To ensure your profile is up to date and accurately reflects your work, please follow these simple steps...

NRMA Insurance enters next century as A Help Company with new brand film via Accenture Song

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NRMA Insurance has unveiled its new brand film “The Lighthouse” via Accenture Song ANZ, marking its 100-year history...

Asian Paints strengthens foothold in Kashmir with eight new experiential décor stores

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The brand opens eight experiential stores across Kashmir, marking the region’s largest organized décor retail footprint.

FCB Aotearoa promotes CEO Paul Wilson to the role of Group Chief Executive Officer

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FCB Aotearoa has promoted CEO Paul Wilson to the role of Group CEO.

BLKJ Havas Singapore launches mobile-first recruitment experience for RSAF

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This mission-based immersive journey is designed to showcase the teamwork and community at the core of the RSAF.

KitKat and Spotify unite to ‘Break the Loop’ in music with new Leo India campaign

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“Algorithms are great, until you realise they have got you stuck in a loop, leaving little room for discovery."

CP Foods’ new film by TBWA Thailand\Juice captures the unspoken language of family love

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Therefore, a prepared meal for loved ones may seem like an ordinary routine but conveys a profound level of care.

Bayer launches Supradyn Naturals Ginseng with ‘Morning Wala Josh Poore Din’ film

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The film shows how Supradyn Naturals Ginseng fuels all-day energy, empowering men to take on both professional...

Colgate-Palmolive taps K-Pop icon IU for Optic White Purple campaign across Asia-Pacific

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The campaign was created by WPP CP, led by Ogilvy teams in Singapore, Hong Kong & Korea, WPP Media & Social@Ogilvy...

UK & US-Based Laird and Good Company joins m25 Premium Global Network to elevate creative excellence across Asia and The Middle East

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Laird and Good Company has been guided by a belief in the power of diversity, collaboration, and creative courage...

Thai food brand Roza and VML introduce ready-to-eat relief bags for flood affected communities

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The new initiative, the “Ready Bag”, goes beyond simply filling stomachs: it’s a thoughtfully designed rescue kit...

Maggi gaming IRL: bringing video game food to real life with flavor, fun, and fandom

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Inspired by games known for their cooking mechanics, they surprised their fans by jumping from gameplay to stovetop...

The One Club launches The One Show-ONE Asia Cross-Culture Jury Initiative

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The extended deadline for ONE Asia is August 25, 2025, and final deadline September 12, 2025.

Applecrumby teams up with Kingdom Digital to Launch “Kisah Kasih Ibu” campaign

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The "Kisah Kasih Ibu" campaign features the voices of three real moms, inviting viewers to reflect on the unspoken...

Sonal Jadhav appointed as Managing Partner – West at Havas Media India

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Previously, Jadhav held leadership roles at Wavemaker, where she managed the ITC Personal Care portfolio...

dentsu Thailand creates experiential pop-up to tackle phone scams for Whoscall

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Upon entering the shop, visitors were greeted with immersive installations that brought scam statistics to life.

The Content Path: From Creation to Conversation

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This traditionally one-way conversation has very quickly become multi-faceted with several layers of complexity.

The m25 Global Creative Series Episode 4: Instinct, passion and a bit of stupidity is Federico Fanti’s formula for fearless creativity

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My advice for young creatives? Stay curious. Stay weird. And don’t be afraid to share the idea that sounds too crazy...

Where human imagination meets AI: The One Club’s Tay Guan Hin inspires CMS 2025 opening in Seoul

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Over 1,000 global marketers, creators, and agency leaders attended for two full days of innovation...

McCann Japan elevates Takashi Aoki to CEO and Representative Director, succeeding Ji Watson

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With Ji Watson returning to the US, Takashi Aoki will step up into the Representative Director & CEO roles.

Bestads Best of the Week: Channel 4’s ‘The Inheritance’ via 4Creative, London

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The ad was picked by this week's guest judge Luis Paulo Gatti, ECD + Head of Entertainment at White Rabbit Budapest.

Fenesta celebrates true freedom with #ShutTheShor campaign starring Sangeeta Gharu

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The film opened with her during a fashion shoot, when voices from her past cut through the flashes—remarks on her...

MAD Stars tackles the future of the industry from AI, creativity, burnout and more

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In a world shaken by war, inflation, and widespread institutional distrust, can algorithms really connect with people?

Director’s Brief: 12 Questions with Anh Phi @ 116 Pictures

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Beside my film practice, I was deeply involved in grassroots music culture in Vietnam, years organizing raves, DJing...

Thai Moms’ negotiation skills shine through in KFC Thailand’s “Mom-Approved Price” film

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The spot celebrates Thai moms who love to hunt for bargains, honoring their unmatched price-negotiation skills.

Bestads Best of the Week Reviewed by LP Gatti, ECD + Head of Entertainment at White Rabbit, Budapest

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Mastercard appoints WPP Media to lead global media duties across 70+ international markets

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Mastercard has appointed WPP Media to lead its global media strategy, planning and buying across more than 70...

DDB Philippines’ Espresso+ launches Gen Z–focused KiQ Mobile campaign for Smart

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“KiQ is your world, reflected back but only smarter. It adapts, personalizes, and evolves, just like you.”

Anvita Arora and Shyam Nair rejoin 22feet Tribal WW India to strengthen leadership

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Shyam Nair, who returns as ECD, brings experience from leadership roles at VML, Lowe, and Creativeland Asia.

Dennis Kung signs on as new TBWA\Media Arts Lab Executive Creative Director for Southeast Asia

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His career journey has taken him through renowned agencies such as Ogilvy, Mother, W+K, Translation, Quality Meats...

Rohit Shukla and Nitin Kediyal join DEPT India as new Heads of Data and Commerce

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Kediyal joins DEPT with 16+ years of experience and brings deep technical expertise in Adobe Commerce...

Rolling the Dice in Asia: A director’s return

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Dice’s latest project in the U.S. takes a playful, fashion-forward turn with a film for Koio, a New York-based shoe...

Former Ogilvy creatives Ishita Misra and Pradyot Mokashi launch new agency, Colloquial

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Mokashi said: “Colloquial doesn’t want to have a signature style of advertising or a trademark way of thinking."

FCB NEO appoints Binay Mehra as Senior VP

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Over the last ten years, Mehra has led key portfolios at PepsiCo Foods across his previous agencies.

m25 Global Network appoints Jeremy Hu as Executive Producer in Singapore

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Most recently, Hu served as APAC Senior Producer at electriclime, delivering award-winning commercials.

Big win for Bangladesh: Habson Communication & Living Brands bag 8 Golds at FLAME Awards SEA

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The Harpoon campaign, titled “Hygiene for All, Power for Her,” emerged as a shining star, winning multiple Golds...

WARC reveals insights from the winners of the Cannes Creative Effectiveness Lions 2025

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Compound creativity, humour and market disruption lead to commercial success.

Damon Stapleton: That’s not a knife. That’s a creative team.

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A blog by Damon Stapleton, Chief Creative Officer, Droga5 ANZ

Publicis Groupe Japan’s Trash Bento Challenge returns – entries close 31 August

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To enter, pick up trash in your neighbourhood, then use it to build a one-of-a-kind bento box inspired by this year’s...

NYF Health Opens 2025 Awards with Allison Ceraso and Kathleen Nanda at Helm of Executive Juries – Early Bird Deadline Thursday Sept 15

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NYF Health expands with new categories and the 2025 call for entries campaign via The Bloc.

‘Unplayable Toys’ at Smile Asia Gala bring guests face-to-face with cleft condition struggles

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The campaign was developed through a collaboration between DDB Group Hong Kong and Miami Ad School, giving young...

McDonald’s Australia set to part ways with DDB Group Australia after incredible 54-year run

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McDonald’s Australia will part ways with long-time creative agency partner DDB Group Sydney at the end of 2025.

SBI and FCB Kinnect launch ‘Think Free – Soch Ko Kariye Azaad’ this Independence Day

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The film captures the essence of freedom as the courage to think beyond boundaries.

SolarSquare’s ‘Apna Desh, Apni Bijli’ campaign inspires a new wave of energy patriotism

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The Apna Desh, Apni Bijli campaign aims to inspire pride, drive action, and remind Indians that going solar...

Cathay Pacific and Curious Nation take premium flight experience from the runway to retail

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Cathay Pacific is bringing the art of flight to the ground in Australia, celebrating the arrival of its award-winning...

Wolf BKK takes home 2 Golds for Uncle KFC’s Rice Bowl at AWARD Awards: Cheil Hong Kong, INNOCEAN Seoul and TBWA\SMP among Asia’s best

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DDB was crowned Agency Network of the Year, taking home 9 golds across 5 campaigns, with 6 for DDB Aotearoa...

Singapore’s GONG Awards commits to expanding creativity with new categories and leadership

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THE GONG AWARDS 2025 is now open for entries, with Early Bird rates available from now till 26th August.

m25 founders series: Arcade unleashed by Director duo Mike and Nick

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Their synergy has led them on an amazing journey so far, with the region their next chapter.

Asian Paints unveils ‘The Colours of India’ print campaign to celebrate Independence Day

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Each colour featured in The Colours of India is an actual shade from Asian Paints’ extensive colour library.

Magnite Kuro edition shines in new Nissan India campaign by TBWA\India and OMD

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The film shot in Hanle, Ladakh, one of India’s darkest locations, highlights the contrast between Kuro’s deep-black...

Vietnam launches nationwide campaign to combat HPV and prevent related cancers

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This campaign aims to raise public awareness of HPV through health education programs in various provinces and cities.

Federal Bank rolls out catchy anthem in second phase of cybersecurity campaign

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Imagine a tune so catchy, it makes cybersecurity tips stick in your mind like your favorite song.

OPPO unveils visually striking campaign for Reno14 series showcasing next-gen AI technology

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The campaign is the result of a collaboration between LiQuid and Maju Lantjar, with both production houses join...

KFC and We Are Social use metaverse to break barriers in music education for Thai youth

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The platform enables the community to learn, connect, and grow whenever they want and wherever they are.

JSW Paints and TBWA\India release Independence Day film celebrating the Indian flag beyond sight

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The film captures a tender father son moment set on the terrace of a modest home. As the national flag is raised...

Thai Health launches latest Anti E-Cigarette film via Grey Thailand and Mum Films

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The film challenges the perception that vaping is harmless simply because it looks trendy or “cool.”

Jung von Matt’s Dörte Spengler-Ahrens set to receive the 2025 LIA Legend Award in Las Vegas

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LIA has announced that it will bestow the 2025 LIA Legend Award to Dörte Spengler-Ahrens, Non-Executive Chairwoman...

Sujata Singh appointed President of southern operations at Havas Media India

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In her most recent role, she served as a Strategy Consultant at IPG Mediabrands.

Publicis Groupe’s Laurent Thevenet to speak at Content Marketing Summit 2025 in Seoul

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In a session called ‘Automated Imagination’, Thevenet will explain how C-suite leaders are pivoting from using AI for...

The best brand films not only move audiences but also products off the shelf: Titus Upputuru on blurring cinema and advertising

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“Every second must be earned. The audience is giving you their time — it’s the most precious thing they have.”

Janna Jauhar and Krystal Lim sign on with Genero as Senior Client Directors

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Jauhar most recently served as Global Business Lead at Ogilvy Singapore.

BirlaNu reinforces its leakproof commitment in new campaign film by DDB Mudra Group

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The film reflects a deliberate creative choice to center the story around two children.

Gundam and iProspect join the fight against hair loss via new campaign for 50 Megumi

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The campaign introduces limited-edition collaborative packaging for its men anti-hair loss shampoo and hair growth...

Insight, impact and execution: Judges weigh in as Effie Malaysia enters final stretch

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“Honestly, there were some nice surprises. A few entries took the kind of brand or business problem we’ve all seen..."

Bestads Best of the Week: Columbia Sportswear ‘Engineered for Whatever’ via adam&eveDDB, UK

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The ad was selected by this week's guest judge Nayaab Rais, Executive Creative Director at FP7 McCann, Dubai.

Burger King and Dentsu PH bring the flavor of online cravings to life with “Real Feels”

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These visual puns also doubled as depictions of the actual burgers, creating a campaign that was both scroll-stopping...

Director’s Brief: 12 Questions with Alexis Odiowei @ Vantage Pictures

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I’m always trying to create little moments that make you chuckle while watching and hopefully leave a lasting impression