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Boost Milkshake finds ‘The New Secret of Mahi Energy’ in VML India campaign
VML India has launched Boost Milkshake’s new campaign, “The New Secret of Mahi Energy”, a dynamic tribute …
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Droga5 Tokyo and SOLAMENT repurpose industrial tech to save Japan’s ‘endangered vegetables’
With the UN estimating that around 75% of global food crop diversity has been lost over the past century, Japan is also …
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Cheil India puts Samsung Galaxy M17e 5G in the fast lane with ‘All in One Monster’
Cheil India has brought Samsung’s latest ‘all in one Monster’ philosophy to life through a new film that c…
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Anak launches new brand for National Space Agency of Singapore
The National Space Agency of Singapore (NSAS) has officially launched its new brand alongside the formation of the auton…
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Cathay and Leo Hong Kong’s new campaign dials up the chaos for Hong Kong Rugby Sevens
Hong Kong doesn’t do anything halfway, ever. The city has evolved from a quaint fishing village into a global financia…
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BookXcess’ new campaign via Grey Malaysia turns doomscrolling into a gateway to books
Grey Malaysia (part of Ogilvy Group Malaysia), in collaboration with the nation’s largest bookstore chain and online r…
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IKEA Singapore and The Secret Little Agency turn its allen key into jewellery with ALLËNKI
For decades, the IKEA allen key has lived a quiet, underappreciated life. It arrives with your furniture, does its job, …
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Bestads Best TV / Film of the Week: Maxibon’s ‘GO FULL COOKIE’ via SICKDOGWOLFMAN
Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
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Seen+Noted: Missing People and BBH London challenge true crime culture via new campaign
In an era where human tragedy has become bingeable entertainment, charity Missing People is fighting to change the narra…
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Dentsu Lab, D.A.V. Public School and Classteacher launch AI-powered ‘Bullying Decoder’
In schools across India, cameras have long been watching. But they have never been able to listen. Mandated by the Centr…
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