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McDonald’s Malaysia celebrates family bonds in Lunar New Year film “The Blessing” via Leo
To celebrate this Lunar New Year, McDonald’s Malaysia launched “The Blessing”, created by Leo Malaysia, a …
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Human Intelligence Creative Lab’s logo-free B-Quik campaign cuts through pre-election noise
Human Intelligence Creative Lab Thailand has launched a new commercial for B-Quik that features no logo and no brand nam…
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Lenovo and Intel Bring AI-Powered Creativity to Lollapalooza India with Creators’ House Party
Lenovo, in collaboration with Intel and dentsu Sports & Entertainment in India, brought culture, creativity, and AI-…
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Bestads Best of the Week Reviewed by Nkanyezi Masango, Chief Creative Officer, Ogilvy Cape Town
Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
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Cheil India creates “Many Me’s in Me” campaign for Samsung Galaxy Book5
Cheil India has created a new brand film for Samsung Galaxy Book5, capturing the quiet contemplation Gen Z experiences w…
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Hikmah Puasa + Playgroup Asia launch Ramadan campaign with ‘Sambung Silaturahmi’ film
This Ramadan, Hikmah Puasa and Playgroup Asia launch a campaign anchored by the film Sambung Silaturahmi, exploring how …
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Swaraj Tractors and MS Dhoni extend partnership into next growth phase
Swaraj Tractors, a part of the Mahindra Group, has renewed its partnership with MS Dhoni as the brand’s endorser. Buil…
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McDonald’s Hong Kong launches new ‘i’m lovin’ it’ campaign with BBDO Hong Kong
In Hong Kong, there’s an unspoken rule: if an English word ends in -n’, you’re probably thinking about…
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Karma Shanghai creates short film for Chinese New Year directed by Jody Xiong for BMW China
To celebrate Chinese New Year, BMW has released a brand film designed to strengthen its connection with Chinese audience…
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Hakuhodo Bangkok brings humour to utilities with PEA “Quick Click. Life Slick.” campaign
Hakuhodo Bangkok has launched a new campaign for Provincial Electricity Authority (PEA), using humour and everyday cultu…
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