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Mountain Dew and BBDO Guerrero challenge Filipino gamers with ‘Play No DEW’ campaign
In the Philippines, 97% of internet users play video games, the highest rate in the world. And at the heart of that cult…
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LEGO China turns Shanghai metro into full-scale F1 experience for Grand Prix activation
To mark the return of the Chinese Grand Prix, LEGO China has transformed Shanghai’s Metro Line 11 – the route co…
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Mandiri and Marriott Bonvoy Partner with Hakuhodo Indonesia and Seven Sunday Films on new Travel Credit Card Campaign
In a category often dominated by feature lists and reward charts, the Mandiri x Marriott Bonvoy campaign, created by Hak…
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Huggies puts priceless luxury items in the line of fire in ‘Expensive Sh*t’ teaser via McCann NZ + NY
Blowouts are every parent’s worst-case scenario. They don’t just ruin outfits – they ruin car seats, couch…
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Real customers inspire CSC’s new ‘Made for Me’ brand campaign via HERO and The Media Store
Commonwealth Superannuation Corporation (CSC) has unveiled its new Made for Me brand platform, signalling a dynamic …
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Bestads Best TV of the Week: Telstra’s ‘Wherever we go 2’ via Bear Meets Eagle On Fire with +61
Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
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Snoop Dogg honours Tupac with ‘Kingz of Cali’ wine release and global campaign via Splash
Cali by Snoop has dropped its most iconic wine yet: Kingz of Cali – a limited-edition release built around a deepl…
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Urban Ladder and Lowe Lintas launch city-first campaign leveraging regional insights
Urban Ladder and Lowe Lintas India have launched a city-first campaign built on sharp regional insights. The campaign dr…
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McDonald’s India reunites with childhood star Sara Arjun for nostalgic new campaign
McDonald’s India – North and East has named actor Sara Arjun as its brand ambassador, marking a nostalgic homeco…
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Malaysia Airlines, Imaginary Friends, and Directors Think Tank celebrate the support system behind football supporters in new Manchester United partnership film
Malaysia Airlines has released a new global brand film in partnership with Manchester United, titled “Proud Suppor…
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