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The m25 Global Creative Series: TBWA\Media Arts Lab Seoul’s Youji Noh on developing creative awareness in Korea’s hyper-digital market
The m25 Global Creative Series returns for its second series highlighting the people behind the work, their instincts an…
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blueplus+ and CJ WORX launch ‘Blessings Brought to Life’ campaign in Thailand
As year-end lucky draw campaigns grow increasingly competitive, blueplus+, in collaboration with CJ WORX Bangkok, chose …
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NIVEA and Publicis Groupe Dubai turn blood donation into a beauty ritual
Across the GCC, blood banks operate under constant pressure. Donations expire in just over a month, demand remains high,…
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Rachelle Raymundo appointed CEO, Creative at Dentsu Indonesia
Rachelle Raymundo has been appointed as Dentsu Indonesia’s new CEO, Creative, to accelerate its ambition towards c…
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Cadbury Dairy Milk Silk and Ogilvy India bring back ‘Say It With Silk’ for Valentine’s Day 2026
Ogilvy India has created a new Valentine’s Day campaign for Mondelez India, bringing back Cadbury Dairy Milk Silk&…
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Brandsutra 2.0 brings practitioner perspective on brand growth from Nepal to South Asia
Brandsutra 2.0 is a newly released book on marketing and brand building that offers a practitioner-led perspective from …
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adidas and Havas Middle East launch Adizero Pasta to engage Dubai marathon runners
During marathon week in Dubai, adidas showed up where runners’ attention truly lives: in the rituals that define prepa…
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LEGO celebrates Chinese New Year by turning tables into playgrounds for imagination
For Chinese New Year, everything begins around a table – a place for reunion dinners, mahjong games, and family co…
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Dentsu Hong Kong Partners with Lee Kum Kee for UNESCO-backed “Forever Flavors Project”
Lee Kum Kee Sauce (Lee Kum Kee) has launched a new campaign, “Forever Flavors Project,” in partnership with …
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National Space Agency of Singapore brand and launch campaign to be led by Anak
Following a competitive public tender in 2025, global brand practice Anak has been appointed to develop the brand strate…
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