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  • Brandsutra 2.0: When Brands Start Breathing

    Brandsutra 2.0 is not just another book for me – it is deeply personal, writes Kanishka Dasgupta, Creative & C…

  • The m25 Global Creative Series: Jody Xiong’s creative journey and the challenges of China’s ever changing advertising landscape

    This episode of m25 Global Creative Series features Jody Xiong, one of China’s most awarded creative leaders and Found…

  • The m25 Global Creative Series: TBWA\Media Arts Lab Seoul’s Youji Noh on developing creative awareness in Korea’s hyper-digital market

    The m25 Global Creative Series returns for its second series highlighting the people behind the work, their instincts an…

  • Chris Kyme’s Postcard from Hong Kong: Are you up for the Kam Funs?

    Chris Kyme (pictured above) continues his ‘Postcard from Hong Kong’ series. For better or worse, I’ve had …

  • BBDO’s Koman Ko: What Hong Kong’s First Countdown Concert Reveals About What’s Next

    By Koman Ko (pictured), Managing Partner, BBDO Hong Kong….

  • Kevin Swanepoel, CEO, The One Club for Creativity: Creativity Needs a Fairer Playing Field

    Independent agencies are producing some of the most original work in the world, yet they continue to face   Across …

  • Chris Kyme’s Postcard from Hong Kong: Over qualified or over the hill?

    Chris Kyme (pictured above) continues his ‘Postcard from Hong Kong’ series – First off, Happy New Year to all …

  • Tay Guan Hin: A Conversation Creative Leaders Need to Have

    The advertising industry is undergoing seismic change, and the uncertainty it has unleashed is impossible to ignore. Ove…

  • The Glue Society’s Jonathan Kneebone on 2025 – The Year When The World Nearly Lost Its Marbles

    Written by The Glue Society’s Jonathan Kneebone….

  • m25 Global Creative Series Episode 16: M&C Saatchi UAE’s Cristiano Tonnarelli on crafting purpose-driven campaigns across the globe

    m25’s Global Creative Series highlights international creativity and how local cultures and technological innovations …

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