Matchett to depart Ogilvy Sydney for ECD role at Saatchi & Saatchi Singapore+Malaysia

EXCLUSIVE:Ogilvy Sydney executive creative director Bruce Matchett has been luredback to Asia, to the ECD gig at Saatchi & Saatchi Singapore +Malaysia. His appointment completes a series of creative changes started in November last year.

Matchett replaces Adrian Miller, who resigned from the post a month ago. In November last year Saatchi & Saatchi merged both their Singapore and Malaysian agencies together to create one single operation.

Matchett re-joined Ogilvy in mid 2007 from JWT India, where he had been since 2005, recruited from Ogilvy Sydney.

FromOgilvy’s perspective, the move is part of the ongoing evolution ofOgilvy Sydney’s management, and marks the end of a three-year plan tobuild and consolidate its creative offering.  

“We broughtBruce back from India as part of a concerted effort to build OgilvySydney into a leading creative force in the Australian market,” saysCEO Stuart O’Brien.

“He’s worked hard to help us to achievethis goal.  Now we appreciate that it’s time for him to move on to hisnext challenge. We wish him all the very best, and remain great mates.On a personal level, I have particularly appreciated his total supportin the transition and evolution of this agency over the past fewyears.  He’s been a driving force behind building our creative ranks.”