Tambule CFE_2018 logo.jpgThe pioneer award show globally that honors brands that do good and do well, the Asia-Pacific Tambuli Awards is now accepting entries.

Entry deadline is set for March 28, 2018 with the Conference and Awards night being held on June 5 in Manila.

Entry forms can be downloaded here.

The APAC Tambuli Awards celebrates brands that show the seamless integration of creativity + human good + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.
Screen Shot 2018-01-24 at 1.04.35 pm.jpgThe Eleven O'Clock, directed by FINCH's Derin Seale and produced by Karen Bryson, has been nominated for the 90th Academy Awards.

This comes only a few weeks off the back of winning the Best Live-Action Short Film award at the 7th AACTA (Australian Academy Cinema Television Arts) Awards.

Says Karen Bryson, EP, FINCH: "It's an honour for the film to be nominated. You never think when you're making a small budget short in Sydney that it will go this far, but it's testament to everyone's hard work, and Derin and Josh's vision that it has."
Park Wansiri, João Braga, Thasorn Boonyanate.jpgJ Walter Thompson Bangkok has appointed Park Wannasiri as Executive Creative Director and Thasorn 'Pete' Boonyanate as Creative Director + Head of Content & Digital, joining Chief Creative Officer João Braga's creative team.

Wannasiri  (pictured left) has been in the ad business for over 12 years now, having started as a junior Art Director at FCB Bangkok. He then moved on to Leo Burnett for 5 years before joining BBDO as Creative Director where he worked on campaigns for global brands including Mercedes-Benz, Mars, Pedigree, PepsiCo, Diageo and Visa. After 2 years in the role, he's decided to take on a new and exciting challenge as Executive Creative Director at JWT Bangkok.
Benedict Gordon.jpgThe launch of Superunion, a next-generation global brand agency, offering clients access to a wider, more connected range of strategic and creative services, took place in London yesterday (23rd January 2018). The new agency will be led by Global CEO Jim Prior and Simon Bolton as Executive Chairman, with Benedict Gordon taking on the role of CEO in Asia.

Benedict Gordon, Superunion's CEO in Asia, (pictured) said, "Superunion is our goal as well as our new name. Our purpose is to create powerful connections that unite organisations and people, and we'll do that by matching our best and brightest talent across Asia with the ambitions of the region's leading brands." Jim Prior, Global CEO at Superunion, said: "The world needs creative solutions to stimulate growth, in a way that traditional approaches alone cannot achieve, which is why we have formed Superunion. That creativity has to be applied at the centre of the business, where it can affect things like innovation, product and service, recruitment and retention, culture change, people's experience of the brand, and the driving purpose of the organisation. We will offer more integrated services, high level strategic relevancy and closer connections to audiences, building stronger brands that drive our clients' success." Simon Bolton, Executive Chairman at Superunion, said: "We want our clients and their brands to build great, mutually beneficial relationships with their customers, various stakeholders and society at large. While it's a big goal, we believe it gives them a much bigger chance of long-term success. Using our core principle of creative optimism and bringing the power of creativity to organisations, we are creating union that drives business growth."
Thomas Hebditch.jpgOMD Hong Kong make strides in advancing its digital capabilities with the appointment of Thomas Hebditch as Senior Digital Business Director. In this new role, Hebditch will lead the agency's digital growth strategy, ensuring the constant evolution of its digital product and strengthening its ability to provide clients with seamless and innovative digital solutions.

Hebditch (pictured left) joins the Hong Kong office from sister agency Manning Gottlieb OMD in the UK, where he was Account Director of Digital Activation. In his previous capacity, Hebditch worked across several high profile global and UK brands, including Estee Lauder, British Airways, L'Oréal, O2 and The Economist. He has been instrumental in creating and delivering best-in-class cross-device campaigns, having earned multiple awards including a Connected Consumer Award for his integrated work on the John Lewis Christmas campaigns and the Grand Prix for Specsavers at the The Drum Digital Trading Awards in May 2017.
Aaron Phua.jpgEdelman has made two major appointments in its creative strategy and planning expertise to enhance its overall Integrated Brand, Reputation and Digital businesses for clients. Aaron Phua and Remona Duquesne join the Singapore business in newly created roles of Executive Creative Director and Chief Strategy Officer, respectively.
"Both Aaron and Remona have proven that they are a cut above the rest in their respective disciplines. More importantly, they are real change agents, producing impactful and award-winning work over the last 20 years. As we work towards our Singapore vision to be a powerhouse of regional earned-centric communications marketing ideation, their incredible value and expertise in data, creative content creation, sound strategic planning and storytelling will only serve as a catalyst," said Amanda Goh, Chief Executive Officer, Edelman Singapore.
Phua (pictured above) and Duquesne report to Goh, and will work closely with Rupen Desai, Vice Chairman, Brand for Edelman Asia Pacific, Middle East and Africa (APACMEA) and Ranjit Jathanna, Chief Strategy Officer, APACMEA, respectively, to enhance Singapore's regional creative and planning hub role.
Noble.jpgThe statement "architecture is frozen music" made by the prolific German writer and philosopher Johann Wolfgang von Goethe was recently put to the test by a Thai real estate developer.

Can architecture be perceived by our other senses? Can it be heard as well as seen and touched? These were the questions posed by Noranit Yasopa, Executive Creative Director at Rabbit's Tale of Rabbit Digital Group Thailand, when he decided to defy how real estate projects have traditionally been showcased. Elaborate architectural models were nowhere in sight. Prospective home owners were challenged to rethink property "viewing" and instead "listen" to the design aesthetics of the architecture.

yo-students (1).jpgThe Young Ones Student Awards honor the very best creative students from advertising and design schools and programs across the globe. These young talents are destined to be the future of our industries, and shining at the Young Ones is the first step towards a career of glory.

The One Club for Creativity encourages all creative students to enter, and for all creative professionals who teach, mentor or work with students to share.

The deadline for all Young Ones Student Awards categories is Friday, March 2. Entries fees contribute towards The One Club for Creativity's Education, Diversity + Inclusion initiatives.

WARC-Data_web_dark.jpgWARC, the international marketing intelligence service, has released its latest monthly Global Ad Trends report digesting up-to-date insights and evidenced thinking from the worldwide advertising industry.

Focusing on advertising expenditure in 96 markets, this latest Global Ad Trends report includes key trends in spending patterns by media and geography since 2009, a round-up of 2017, as well as full-year projections for 2018.
GUNN Logo.jpgMajor changes are being introduced to Gunn Report, the global index of creative excellence in advertising, to reflect the way the industry is evolving.

Gunn Report, which came under ownership of global marketing intelligence company WARC at the end of 2016, will be re-launched next month as part of the integration of Gunn Report into WARC.
Alfredo (L) & Alberto (R) (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judges are Alfredo Adan Roses (left) and Alberto Portas (right), a creative team from Mistress, LA.

Favourite: Cadbury 'Mum's Birthday'. Good emotional commercials always work and this one is great proof of it. Everybody can feel related with this story and that's what great insights do. Sweet like chocolate, this campaign positions Cadbury in everybody's hearts. READ ON...
Pitch.jpgThe One Show has announced the results from the Q3 shortlist. Nearly 300 entries from more than two dozen countries will move onto the final rounds of judging this March.

Asia has 18 shortlists going forward to the final judging.

Ogilvy & Mather Singapore leads the Asian agency pack with 10 shortlists all for Los Angeles Alliance Francaise de Singapour's "Pitching French Films To Hollywood" with 2 shortlists in Branded Entertainment, 2 in Cross-Platform, 4 in the Film category and 2 in Public Relations.
The Racist Keyboard.jpgA month ago, Bridge Music Academy launched 'The Racist Cover' campaign aimed at educating children about racism and its effects. Conceptualized by Dentsu Webchutney, the campaign is supported by Culture Fox and Roland. The Racist Cover is a special version of a song played on a piano or keyboard without using the black keys.

Taking the campaign further, Dentsu Webchutney Innovation Lab has created a special keyboard with no black keys at all. Aptly called 'The Racist Keyboard,' the keyboard cannot play a perfect harmony and it only plays The Racist Cover of a song. It is a manifestation of campaign's though of Racism = No Harmony.

Nykaa.jpgFounded in 2012, Nykaa started as a multi-brand online beauty retailer selling cosmetic and wellness products, and today it has an extended presence through a mobile app and brick-and-mortar stores.

Their maiden campaign, conceptualized by Mullen Lintas, is a reflection of today's Indian women and the changing landscape. It is a celebration of confident and successful strides made by women in different walks of life - from being at the centre of high-stake tables to multitasking motherhood and a high-profile career, from leading science and innovation to maneuvering the skies, and winning on the field. It celebrates her, the one who is the Nayaka (word of Sanskrit origin meaning one in the spotlight) of her life.

Saharath Sawadatikom.jpgCJ WORX is one of Thailand's most famous agencies, and last year it became even more famous thanks to the phenomenal success of 'The Unusual Football Field'.

Campaign Brief asked Sawadatikom, Managing Director at CJ WORX (pictured), to share the tale of how the agency brought 'The Unusual Football Field' to life.

Sawadatikom is heading up the Direct Lotus and Promo Lotus categories as Jury President at AdFest 2018 in March. CJ WORX won Campaign Brief Asia's Independent Agency of the Year in 2015 and 2016, and Digital Agency of the Year in 2016.

You won Thailand's first Design Grand Prix at Cannes last year. Can you tell us the story of bringing The Unusual Football Field to life: what were the biggest hurdles?
Just winning Gold Cannes was already awesome, but winning Grand Prix was indescribable. The Unusual football field was the most unusual project that we ever did. We faced a lot of problems with people, community, time, weather and authority. The project started with "how to describe AP Thai brand's idea". "Think space" was the brief that needed to be translated into consumer language.
Nick Law RGA.jpgPublicis Groupe today announced that New York based Aussie expat Nick Law has been hired as Chief Creative Officer of Publicis Groupe and President of Publicis Communications.

As one of the industry's most progressive creative leaders, the choice of Nick Law signals Publicis' on-going commitment to creativity and technology at the service of marketing and business transformation.

As President of Publicis Communications, he will be charged with developing a unified creative ethos that helps foster strong, dynamic and diverse cultures across the spectrum of the Groupe's creative brands, namely Leo Burnett, Saatchi and Saatchi, Publicis Worldwide, BBH, Fallon and Marcel.

The new role is due to start in May 2018, ahead of the Groupe's Viva Technology conference. He will join the Executive Committee and report directly to Arthur Sadoun, Chairman & CEO of Publicis Groupe. According to reports, Mark Tutssel will retain his role as Publicis Communications' creative council.

Law's mission will be to take the Groupe's creative performance to the next level; leveraging, curating and nurturing the full spectrum of creative talent, harnessing the power of data and technology to deliver the best creative solutions to their clients, brands and businesses. He will also play a key role in shaping and accelerating the Groupe's transformation to a platform that connects, empowers and unleashes the creative potential of each and every Publicis employee. He will have the reach and authority over the entire Groupe creative community in a seamless way.
Dr Grace Liu.jpgIPG Mediabrands, the global media arm of Interpublic Group, has announced the appointment of Dr Grace Liu as the incoming CEO of Reprise, Mediabrands' digital experience agency.
A highly respected international business leader, Dr Liu is most recently CEO of Isobar China and will be joining Reprise Australia at a date to be fixed in the near term.
Dr Liu has led Isobar China's development of highly-advanced, full-service digital marketing programs that encompass digital and social media, content, e-commerce, customer experience and digital creativity. Her more recent focus has been on helping clients achieve higher standards of optimisation in data and technology that drive high-performance campaigns.
GRAHAM-2.jpgThe Call for Entries to The Work 2018 is out and it's FREE to enter.

The deadline is Wednesday 28th February, 2018

Now in its 16th year, The Work features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region.  Acceptances to The Work 2018 count in the Campaign Brief Asia Creative Rankings.

There are three things that differentiate The Work 2018 from traditional award shows:

Firstly, entries are FREE.

Secondly, we are selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show.

Thirdly, there are no wasted entry fees - only entries that are accepted into The Work incur an acceptance fee.

All entries are uploaded online: Judging will take place mid March and notifications of acceptances will be sent out early April 2018. Accepted work will be featured on The Work 2018 website.

STEP 1. The first step is to register and then log in here. Then follow the upload instructions.

Read this bit: EVERY entry to The Work 2018 must have already "passed the test" and been a WINNER or a FINALIST at a recognised city, national, regional or international awards show between January 1st, 2017 and January 31st, 2018.
Delna.jpgLaw & Kenneth Saatchi & Saatchi India has named Delna Sethna as its Chief Creative Officer across all its businesses. Prior to this, Sethna was leading some key global businesses such as P&G brands and Mondelez. She is now the creative face of Law & Kenneth Saatchi & Saatchi with immediate effect. She will continue to report to Anil S Nair, Chief Executive Officer and Managing Partner of the agency.

Anil S Nair said, "Delna has proved her creative mettle over and over, across all the brands she has worked for. Her creative and strategic thinking pushes the boundaries of traditional advertising to newer, unexplored areas. She has brought glory to the agency by winning Cannes Gold and D&AD in one single year. She is the perfect person to be heading our entire creative product and I am sure she will only thrive hereon."

Sethna joined Law & Kenneth Saatchi & Saatchi in 2014, her second stint at the agency. She joined from Leo Burnett India, where she was the Regional Creative Director for P&G's Whisper. A creative professional with over 20 years of experience in her stride, Sethna has also had stints in agencies such as JWT, Publicis Ambience and Lowe Lintas, in the past.
TVLK Tiger.jpgEnsemble Worldwide Malaysia has teamed up with Traveloka in a touching video, 'Wander with Wonder', for Chinese New Year.

The film follows a young mother making an honest living as a taxi driver, while raising her young son despite all the challenges life brings forward. All the while she keeps a spark of wanderlust and shows her son the excitement of the world around us.

Josy Paul.jpgAd Summit Pilipinas 2018 has announced the first batch of speakers who are set to share their expert insights on exploring new ways of measuring brand success.

Aptly themed "DIY Your ROI", the Summit, scheduled from March 7 to 10 at the Subic Bay Exhibition and Convention Center, promises to bring together powerhouse speakers from around the globe to enlighten participants on the most relevant topics shaping the marketing communication industry today.

First on the list is Anselmo Ramos, co-founder and Chief Creative Officer (COO) of DAVID, a creative-driven agency born in the legacy of advertising icon, David Ogilvy. He will discuss how to DIY one's Return On Ideas.

Ramos is the creative mind behind Burger King's famous "Proud Whopper" campaign, Heinz's "Wiener Stampede," which is DAVID's first ever Super Bowl spot, and Heinz's "Pass The Heinz" campaign, an idea DAVID brought to life from the hit television series Mad Men.
Andreas Möllmann.jpgGeometry Global Japan has appointed Andreas Möllmann as its Chief Strategy Officer/Head of Digital.

Möllmann (pictured left) joins GGJ from a Berlin-based creative agency antoni, where he was Head of Strategy and helped Mercedes-Benz transform from an auto brand to a mobility services provider. Prior to antoni, Möllmann managed strategy at BBDO, DDB, Saatchi & Saatchi as well as SapientNitro and Isobar on regional and global brands in Hong Kong, Shanghai, Amsterdam and London.

Ichiro Ota, CEO/Executive Manager of Geometry Global Japan, said, "Andreas is a truly global professional and seasoned brand strategist at the intersection of business and marketing, creativity and technology. His work has been internationally recognized on effectiveness and creativity. I'm looking forward to Andrea's strategic expertise to create holistic experiences across digital and traditional channels for our clients."

Möllmann said, "I am truly honored to join Geometry Global Japan. In times where products become ever more commoditized, the customer experience creates the premium and is thus paramount to business success - a culturally relevant, holistic, personalized, 24/7 journey leading to sales. Every experience journey has to have its pay-back - for the customer as well as for the brand. This seems to be particularly true for Japan.
Downy.jpgText messaging is often read as cold and is toneless. In commemoration of the brand's foray into China, Downy introduced: Scent by Downy.

Because scent triggers emotions and Downy Unstoppables is one of the most popular in-wash fragrance beads, the brand found a way to communicate and introduce these scents in one of the most popular forms of communications - text messaging.

Vicks.jpgVicks, a brand synonymous with family are globally, has launched a heartwarming online video entitled Learning to Love #TouchOfCare, which reinforces the brand's belief in the power of care. A single act of care not only has the capacity to transform lives, but can transcend social norms, definitions and stereotypes. Vicks believes that it is care that makes a family, and not the other way around. Thus, the film also endeavors to provoke conversations about what it means to be "a family" within contemporary society. This message is personified in a 4-minute online film inspired by the real-life story of an innocent child and his adoptive father, and how a loving touch of care is central to the transformation of both their lives.

DerrySimpson_2017.jpgAdFest has announced that Derry Simpson, group managing director of 303 MullenLowe in Perth, will be jury president of Media Lotus and Effective Lotus at AdFest 2018.

One of Australia's most credentialed planners, Simpson's passion for effectiveness has seen 303 MullenLowe win multiple Grand Prix Effies across the region, making it Western Australia's most awarded agency for effectiveness.
Susana Tsui.jpgDentsu Aegis Network has appointed Susana Tsui to CEO of Dentsu Aegis Network China as Phil Teeman moves to Singapore after four years in China to become CEO of Dentsu Aegis Network Southeast Asia.

Tsui (pictured left) held the role of Regional CEO for PHD and will become CEO for Dentsu Aegis Network's second largest business globally, and a significant market for growth. Teeman takes over from Dick van Motman who became Global and Asia Pacific President of Dentsu creative agencies at the end of 2017.

Nick Waters, CEO Dentsu Aegis Network Asia Pacific said, "We are delighted to bring Susana into the group. She's an energetic and dynamic agency leader, hugely respected across the region. She has a great diversity of experience at media, digital and advertising agencies, well suited to today's integrated market.
gladys basinillo.jpgPublicis One Philippines has appointed Gladys Basinillo as Chief Growth Officer of media and capabilities brands including Starcom, Spark Foundry and Liquid Thread (social, content and influencer management). Basinillo has been tasked with driving growth for these three brands.
Basinillo (pictured) assumes her new role with an track record of driving transformation across media organizations. With a career spanning more than 20 years, Basinillo was most recently CEO of Carat Philippines. During her five-year tenure, she led the revitalization of Carat, leading the turnaround of the agency, leaping from 12th to 4th ranking on billings and a number 2 RECMA ranking in terms of vitality.
"Gladys is a highly-experienced leader in our industry. I know her to be a trusted advisor to all  the clients that she has handled. Her expertise in developing media objectives and strategies across a wide array of industries is certainly a significant boost to the growth of Starcom, Spark Foundry and Liquid Lab," Jennifer Santos, Chief Media Officer, Publicis One Philippines, said.
Milind Soman.jpgWe are living in the time of "gig culture" where staying up all night to meet project deadlines is celebrated. However, long term effects of lack of sleep are hardly discussed. Keeping this in mind, Happy mcgarrybowen India has conceptualised the #7HourMarathon campaign for Duroflex.

The campaign launched when Milind Soman (pictured right) rolled out a tweet saying how he planned on doing a 7-hour-marathon every day. But little did his followers know, the marathon he was talking about was 7 hours of continuous sleep. This digital stunt was initiated to bring attention to the cycle of disrupted sleep that has taken over this generation.

Prem Narayan.11 am.jpgOgilvy India has named Prem Narayan as the Chief Strategy Officer and Balagopalan Ganapathy as Head of Planning, Ogilvy Mumbai. Both roles are effective immediately.
In his capacity as Chief Strategy Officer, Narayan (pictured) will lead the planning team to drive the national agenda. He will also continue to partner the CCOs and Business Heads to deliver creative solutions to clients nationally. Narayan will report directly to Kunal Jeswani.
Madhukar Sabnavis, Vice Chairman & Director-Client Relations Ogilvy India said, "Prem and Ganapathy are two accomplished planners of Ogilvy who have contributed to function in the last decade; their promotion is a recognition of this. They are the ideal next generation planners to take Ogilvy Planning in India to the next level."
AQUAFINA.jpgPepsiCo and BBDO Guerrero Philippines have partnered up to launch the beverage company's global brand of purified water: Aquafina.

PepsiCo expands its partnership with the agency by adding Aquafina to a roster of products being handled by BBDO Guerrero including Pepsi, Quaker and Frito Lay among others.

Aquafina is the world's best-selling water and having gone through the best technology available to purify water, the brand guarantees purity in every bottle. In launching this product in a fast-growing Philippine market, PepsiCo introduces the brand's new spokesperson Pia Wurtzbach, who knows what it takes to be the best.
Washable Book key visual.jpgOn January 15, 'Hand Washing Day' in Japan, McCann Health announced that together with ANGFA they have developed the world's first* picture book, "Washable Book" that provides children an experience to enjoy a story by washing the hands of the character in the storybook with a germicidal soap, which prevents infectious diseases. Children will thereby learn that germicidal soap can dramatically change their future.

In developing countries, 6,000 children die every day from infectious diseases.
Matt Cullen.jpgArcade Singapore has has secured the social media communications for Kinder Joy and Bueno across South East Asia. The brief includes content strategy and creation, creative planning and execution, and digital production. Markets are Indonesia, Thailand, Philippines, Malaysia and Singapore.

Matt Cullen, Arcade Founder and CCO (pictured) said, "We are excited to kick off 2018 with some major new business wins. At the end of the day, what clients value is quality of strategic thinking, a clear vision for their brand and work that delivers commercially."

Arcade has also won regional social media duties for Comfort, the world's leading fabric conditioner, owned by Unilever. And a Singapore based brief to rejuvenate Transitions photochromic lenses for a younger audience.
Honda City 1.jpgDentsu One has launched a new campaign to mark Honda City's 20 years in the Indian market.
Honda City has been at the forefront in its category since inception. However, it is a lesser known fact that the brand has battled multiple competitive threats over a period of 20 extensive years and has remained at the top as a true category-leader. The landmark of successfully leading for 2 decades is a reason to celebrate and initiate a conversation with the loyalists and intenders alike, and continue the legacy of being at the top.

Timberland_AdParlor.jpgAdParlor Asia Pacific has been appointed by Timberland as their regional social media agency for Malaysia and Singapore. AdParlor's Malaysia team will develop and execute the social strategy, creative content and community management, for both markets.
"Timberland has a rich heritage and brand story. Whether physically in the outdoors or digitally on mobile, they have always been about innovating and exploring new frontiers. Social is both a great way to tell their story and enable consumers to be part of it, and I look forward to working with the team to engage and build the buzziest brand on social," said Matt Sutton, CEO, AdParlor Asia Pacific.
Lars Bjorge.jpgTBWA has appointed digital specialist, Lars Bjørge, to the role of executive vice president and head of customer acquisition, TBWA\Asia, effective April 2018. Bjørge (pictured) joins from PHD where he held the role of chief digital officer, Greater China from 2011 - 2018.

Ian Pearman, president, TBWA\Asia said, "I'm thrilled Lars is joining the TBWA collective, and his depth of expertise remains within the Omnicom network. TBWA's ambition is to disrupt existing agency practices for the benefit of our clients, and to achieve this we must attract best-in-class talent who will elevate our overall digital IQ, deepen our capabilities, and keep us in the top spot when it comes to developing the next generation of communications.

"Lars is tasked with building a centre of excellence in data-centric performance marketing, integrating this with TBWA\Asia's creative practice, and rolling these capabilities out across our entire network in Asia."
Screen Shot 2018-01-19 at 6.38.49 am.jpg56,400 consumers worldwide have been asked by research company System1 which ads made them feel something. The global survey by System1, reveals of the 56,400 consumers questioned, what commercials had the most emotional impact. The 705 ads were chosen from a base of industry award-winning or virally successful TV ads and digital films.

ADK Japan has produced the world's second most emotional spot for 2017 for YKK's 'Zipper & Bears' spot.
One Club 2018.jpgThe One Club for Creativity, the world's foremost non-profit organization celebrating creative excellence in advertising and design, has announced that Melvin Mangada, chief creative officer, TBWA\Santiago Mangada Puno Philippines (pictured top right) and Guan Hin Tay, global executive creative director, J. Walter Thompson Singapore (top left) will sit on the Advertising jury at the prestigious ADC 97th Annual Awards.

Lili Jiang, creative director, Cheil Worldwide Hong Kong (bottom left) and Yasu Sasaki, head of digital creative, executive creative director, Dentsu Inc. Japan (bottom right) will sit on the Interactive jury.

The club also announced juries for Advertising and Motion/Film Craft. 32 creative leaders representing 12 countries will judge work from around the world based on the show's historic focus of honoring excellence in craft, design and innovation. 

Entries can be submitted via http://www.adcawards.org, deadline is January 31, 2018.
SAHARATH SAWADATIKOM.jpgSaharath Sawadatikom of CJ WORX in Bangkok will lead the Direct Lotus and Promo Lotus categories as Jury President at AdFest 2018.

Sawadatikom is Managing Director, Creative and Partner at CJ WORX, which won Independent Agency of the Year at AdFest in 2017. CJ WORX is behind award-winning works like 'The Unusual Football Field', which won Thailand its first Design Grand Prix at the Cannes Lions last year, along with two Grande Lotus Awards at AdFest.

"It is a wonderful honor to be leading the Direct and Promo jury panel - two categories that have fascinated me since I was young. Direct is a small category in the big world of advertising involving specific targeting with an idea. Promo is all about spending a limited period of time with an idea. These two categories are different from any others, so I'm looking forward to seeing which agencies are leading the way in these fields today," said Sawadatikom.
Mahesh Reddy Voncha.jpgIPG Mediabrands Malaysia has appointed Mahesh Reddy Voncha as Head of Performance for Reprise.
In this role, Voncha (pictured) will spearhead digital initiatives within IPG Mediabrands's full-service Paid Search, Performance and SEO arm, working across all clients to lead adaptive digital solutions that tackle business bottlenecks and deliver measurable results.
Chief Executive Officer, Bala Pomaleh said, "Mahesh has a deep understanding of the digital marketing ecosystem, and is able to implement this knowledge with a pinch of creativity to get desired digital results for clients. This is a positive step forward for Reprise, as we see him lead the team to drive digital performance strategies across our portfolio of clients."
FAMOUS FAMOUS SONAL DABRAL.jpgSonal Dabral, who is group chief creative officer and vice chairman at Ogilvy India, is also serving as a judge on this year's One Show Film jury continues the support for the call for entries with "The One Show 2018: "Famous Famous" with Sonal Dabral" campaign.

Emily Kousah and Intan Mokhnar.jpgJones Knowles Ritchie (JKR) has appointed Intan Mokhnar as managing director of its Singapore office.
Mokhnar (pictured right) joins JKR after 15 successful years with the BBDO network, most recently as managing director of BBDO Proximity Indonesia. Beginning her career as an account director with BBDO Malaysia, Mokhnar later joined BBDO Singapore in 2006 and soon rose to the role of general manager. In 2013, Mokhnar's energy, passion and credentials saw her named in Campaign's '40 Faces to Watch'.
In her new role, Mokhnar will continue to spearhead JKR Singapore's collaborations and growth in the Asian region. Recent work by JKR includes the award-winning Disappearing Tiger campaign for Tiger Beer's collaboration with the World Wildlife Fund (WWF).
Dealskyfall-gamescreen.jpgBig Bazaar, one of the leading hypermarket chain from Future Group, for the first time creates a mobile game to promote its mega property, 'Big Bazaar Sabse Saste 5 Din'. Designed and executed by L & K Saatchi & Saatchi India, Big Bazaar's 'Deal Skyfall - Sabse Saste 5 Din' game is set to transform the shopping experience in India. Consumers and gamers can play the game and win shopping vouchers worth up to Rs. 1 crore.
Revolutionising the shopping experience in India, Big Bazaar started the first ever Republic Day Sale in 2006, which has over the years come to be known as Sabse Saste Din. Celebrating the 12th successful year of Sabse Saste 5 Din, Big Bazaar has owned the period around Republic Day and has been a trendsetter. Big Bazaar is the only brand to offer the BIGGEST shopping days, with a presence of around 250 stores PAN India. Additionally, it is the only brand to offer largest range of offers across all categories.
Pawan Sarda, ‎Group Head- Digital - ‎Future Group said, "With Deal Skyfall - Sabse Saste 5 Din game we want to reach out to the hidden consumer in everyone. Be it a gamer, a next gen consumer, mobile addicts or our huge base of loyal consumers, the game can be played by one and all. It is a simple and rewarding game, where your points in virtual world get you a chance shop in the real world for free."
MikeMcKay.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Mike McKay, partner and chief creative officer, Eleven Inc. in San Francisco.

Favourite: MLA "Lamb Side Story". In advertising, we often try to tap into politics, but clients rarely allow us to do so. So I admire this agency for pulling this one off. Not only does this video poke fun at our deep, political divide, but it also makes fun of itself. Which, I believe, is a good way to make consumers like your brand. Using a musical to highlight the clash between the two groups is a tongue-in-cheek way to set-up the problem, before revealing the one thing both sides can agree on: Australian lamb. While it's a very entertaining video, I would cut it down in length. It feels a bit too long for consumers who tend to "skip" whenever possible. READ MORE...
Sameer & Silas.jpgThe 2018 APAC Effie Awards has appointed Sameer Desai and Silas Lewis-Meilus as the next two heads of Jury.

Desai (pictured left) is the Global Head of Consusmer Healthcare for Mundipharma. With over 22 years of experience in FMCG, Consumer Healthcare and Pharma, while being based in Mumbai, Dubai, London and Singapore, Desai has a proven track record for growing brands into dominant market positions across different categories and geographies.
iris Creative Team.jpgIris Singapore has made four appointments in its creative department and two senior promotions.
Iris welcomes Diego Barboza, Zi Wei Tan, Jenson Lee and Dominic Ho into the creative family as the agency gloves up for 2018. Barboza and Tan, both appointed as senior creatives will be reporting to Cheng Shu Yau, Deputy Creative Director to continue to raise the creative bar of Starbucks, Shell and other accounts .
Lee and Ho, Senior Visual Designer and Creative respectively will be reporting to Shawn Foo, Deputy Creative Director and will be responsible for pushing high standards of creative excellence on MBS, Chang and other accounts.
Giao Phan and Andrew Chu.jpgBBDO Asia has appointed Andrew Chu as Executive Creative Director of BBDO Vietnam.

Chu (pictured right) joins BBDO from GREYnJ United in Bangkok where he was instrumental in growing the agency's business and reputation locally and globally. He is the first and only creative in the agency's history to bring in three Cannes Lions in under three years, and is passionate about delivering campaigns that are highly creative and effective.

With a career spanning over 12 years at some of Australia's and Thailand's best agencies, Chu's work has been recognised in major industry award shows such as Cannes, CLIOs, One Show, LIAs, the New York Festival, Spikes Asia, Adfest and Ad Stars.
Sa'ad Hussein.jpgSa'ad Hussein is leaving TBWA\Malaysia to return to Singapore after spending close to 20 years in Malaysia.

Hussein co-founded and managed the creative shop Sil Malaysia in 1996 and in 2006 TBWA\Group acquired the agency naming it Creative Juice. Hussein was the executive creative director and managing director of the unit, before assuming the TBWA Group CCO position in 2013, which saw Hussein oversee both TBWA and Creative Juice's portfolio of clients.
Yale-NUS College logo.jpgYale-NUS College - a leading liberal arts and science college in Asia - has selected Hakuhodo Singapore as its collaborative partner for its College Admissions campaign this year in a competitive multi-agency pitch. Hakuhodo was appointed the agency to develop a fresh Admissions and Financial Aid campaign for Yale-NUS, through an open tender called by the College in August 2017.

Stink Films signs director Joachim Back globally

Joachim Back.jpgStink Films has announced the global signing of Academy Award-winning director Joachim Back (pictured). He will be represented out of Shanghai, Beijing for China, southeast Asia and Australasia

The signing comes at an exciting time for Stink, with investment in music, film and TV, agency and brand relationships, and growing its global network all planned for 2018.  "Our vision for the future of Stink is based on great talent, moving freely between advertising and entertainment, across geographic and cultural borders, making the most compelling work in the world. Joachim is one of those rare talents," said James Morris Stink Global CEO.   

A leading visual storyteller with a unique sense of humour, Back's work has been recognised at the highest level internationally. Winning an Oscar in 2010 for the darkly satiric short 'The New Tenants', he is just as noted for his commercial work, having worked with many of the world's biggest brands and agencies.  Named in the Gunn Report several times, his famous work includes the charming 'Smallest Bar in the World' for Amstel, Citroen's brilliant 'Dog Stretching', the ugly duckling to 'Swan' tale for Audi, the smart Land Rover '7th Wheel', D&AD winning short films 'Big Bear' and 'Here's to Twinkle' for Chivas Regal, and not forgetting his legendary 'Beep' campaign for Viagra, the most awarded ad globally that year, which hilariously got round regulations by using the little blue pill to beep out characters talking about its effects. His most recent work for Publicis Italia and Renault Scenic, 'Great News', is characteristic of Joachim's style, amusingly delivering a safety message as the driver receives unwanted news.
Fred_Dahlberg.jpgIndependent digital agency AnalogFolk, has appointed Fredrik Dahlberg as creative director. Dahlberg (pictured) will be responsible for the development of the agency's copy arm as well as bolstering the agency's creative and conceptual capabilities.
Dahlberg's ideas and copywriting have rendered him more than 20 International Awards. Most recently his work on The Humanium Metal Initiative, was awarded an Innovation Grand Prix at the Cannes Lions Festival, a Grand Prix at Eurobest and a Yellow Pencil at D&AD. A statement by the Cannes jury president regarding the win said, "Everything that won an award did something extraordinary, but what made Humanium so special was the holistic thinking about an entire new business - from the brand creation to the business model, supply chain and execution."
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