FITCH_HK.jpgIndependent network, StartJG Hong Kong will be changing its name to FITCH Design Ltd following the acquisition of a majority stake by FITCH.
Founded in 2009 by Jonathan Cummings, the Hong Kong brand and customer experience design consultancy has grown to almost 40 people offering branding, environment and interaction design. The studio has focused on building a strong regional client base, including Swire Properties, Nord Anglia Education and Genting HK.

Campaign Brief Asia 2016 Creative Rankings

CBAsia_CreativeRanking_image.jpg169 ad agencies in Asia won awards over the 2015/16 awards season. As part of our Campaign Brief Asia Creative Rankings all 169 agencies are ranked based on their performances at international and regional awards shows. The full 24 page Creative Rankings is available as a free download below.

DOWNLOAD THE 2016 CREATIVE RANKINGS: Campaign Brief Asia_Creative Rankings_2016.pdf

DOWNLOAD THE 2014 CREATIVE RANKINGS: Campaign Brief Asia Rankings_2014.pdf
Tiago1.jpgThis new TVC comes on the back of a mega multi-media launch by Tata Motors, barely 7 months ago, that was also engineered by Soho Square. It features Lionel Messi, a living football legend, and Global Brand Ambassador of Tata Motors. The ad uses a kid's fantasy of being close to his idol, Messi, when he goes out in his Tiago. The simple premise is backed up with a peppy song that sets the mood of the commercial.


Advertising is a science. It's called chemistry

2599963-thumb-200x200-216915.jpgAn older piece taken from the archives of damonsbrain - a blog written by Damon Stapleton, chief creative officer of DDB New Zealand

There is a prevailing belief at the moment. It is that we can turn advertising into a mathematical equation.

This way of thinking pushes forward this idea that the best way to reach people is to create millions of perfect frames and then simply fill them with the cheapest pictures we can find and call it an exhibition.

Another way of expressing this way of thinking is that if you are a restaurant you just need thousands of great, very fast waiters and you won't really need a chef of any ability. I don't believe that. And, if you go and look at what advertising consumers really loved watching this year (2015) you will see most pieces were between 2 and 3 minutes long and had the strong smell of quality about them.

Something doesn't add up. What we're being sold is not what we should be selling.

But I digress.
TT.jpgThe annual Motorcycle Block Party kicked off last Saturday night in Petaling Jaya, West Kuala Lumpur. This year's event was sponsored by Directors Think Tank's 'Alter Ego', Beautiful Machines, along with Art Speed and Riders Garage. Directors Think Tank's Rajay Singh is the owner of custom motorcycle company Beautiful Machines.

It was a fun night on the streets of Sunway with around 300 bikers, friends and ad industry folk enjoying the fun and bike admiration until the wee hours of the morning.

HPB-1.jpgThe Health Promotion Board (HPB) has launched the National Steps Challenge Season 2, supported by media agency MEC Singapore and media partner Clear Channel. The nationwide social movement campaign provokes the curiosity of commuters and takes them on a journey to a healthier lifestyle.

The Health Promotion Board (HPB) puts the fun back into taking steps with the launch of its National Steps Challenge Season 2 campaign. The campaign encourages Singaporeans to be physically active by taking more steps in their daily lives anytime, anywhere; and be rewarded for tracking their steps.
TNF_image3.jpgAs the The North Face Korea greets its 50th year anniversary of the foundation, they have announced '50 years of exploration' and begun a campaign with McMURDO, which is a representative heritage product of The North Face.

This new campaign has been created by INNORED Seoul and unfolds into an opportunity for exploration of the brand spirit.

SundayIsHerHoliday.jpgHave you ever wondered why you get to enjoy a 5-day week, but she doesn't?  The lady of the house slogs through the week: at her workplace or at home. But weekends, which are meant to be a break for one and all, end up meaning more work for her because everyone is home that day. So on weekends, while you are resting, binge watching TV, and catching up with friends, she is busy cooking everyone's favourite dish, taking care of the kids, finishing pending household chores and more. All this without complaining, because she loves you. Unfair much? COLORS think so.

Shabudin_Asmoro.jpgJohan Shabudin (left) has been promoted to the role of Managing Director of J. Walter Thompson Jakarta following the announcement of the retirement of the agency's popular and long-serving CEO DD "Lulut" Asmoro (on right).

"Lulut has been a charismatic leader of the agency for such a long time, a passionate advocate of good creative work and an ambassador for the industry at large. We will truly miss him as a friend and colleague," said Bob Hekkelman, J. Walter Thompson's Southeast Asia CEO. "We have been planning for this transition for some time, and Johan is primed and ready to take the agency through its next evolution.  He has deep, wide experience across multiple markets with our network, he has earned the trust of our clients and staff in Jakarta and knows what it takes to lead an agency into the new area of ideas and technology."
Abbotts.jpgCase Study: BBH Mumbai has just released a case study on the first - ever live radio spots for Abbott's The Race of Possible' campaign which has received overwhelming response in India.

Abbott launched 'The Race of Possible' campaign as part of its global brand campaign - 'Life to the fullest'.

The campaign celebrates people who have lead healthier, fuller lives because of Abbott's breakthrough products and innovations.

Nissan_ProPILOT_Chair.jpgNissan has unveiled the latest in its series of autonomous innovations. With its corporate vision of 'enriching people's lives through technology' - once again, Nissan has effectively hacked our daily lives with the disruptive help of TBWA\Hakuhodo. This comes after their first initiative 'Intelligent Parking Chair' won the Digital Grand Prix at Spikes Asia.

Samsung Smart Class.jpgSamsung India has unveiled a new television and digital campaign for its citizenship initiative 'Samsung Smart Class', capturing the engaging and emotional success story of a young village boy, Sadanand Ugale, who secured a study trip to Australia from Jawahar Navodaya Vidyalaya in Aurangabad, Maharashtra.

Flipkart.jpgDiwali is one of the most awaited times of the year because it's the time for family and friends, of togetherness and bonding. It is also a time when the whole of India shops, right from the mandatories for festivities to annual purchases for homes and gifts for relatives and friends.

Anaheeta Goenka, President, Lowe Lintas Mumbai.jpgVaya Life, an innovative startup, driven by a visionary zeal to significantly improve people's lives, has appointed Lowe Lintas, Mumbai as creative agency and GolinOpinion as their Public Relations agency. The two agencies of the MullenLowe Lintas Group India will work towards creating a seamless brand experience for Vaya Life by establishing the brand and helping it chart its unique growth path in the Indian market.
Vaya Life, launching in India, is a brand that prides itself on refined engineering in everyday products currently targeting the home-ware space. Founded by Indian origin technologist, Vashist Vasanthakumar, Vaya Life envisions creating products that are designed to impact and improve everyday living.
AirAsia Mauritius 1.jpgAirAsia, Carat Singapore, Posterscope Singapore and Clear Channel sparks commuters' interest on an adventure to Mauritius, with 3 flights weekly to paradise.

Air travel is a highly competitive sector and airlines find themselves competing for consumers' attention. Commercial carriers are stretched to develop creative and innovative ways to attract savvy travellers who are hungry for new and memorable adventures.

Digital innovation and technologies can provide a competitive advantage, from improving consumer experience to engaging audience and building brand loyalty. AirAsia embraces the digital transformation and experiments new ways of getting consumers' attention with Clear Channel.
Henry Shen.jpgMcCann Health Shanghai has made a senior appointment to further strengthen its strategic planning team, appointing Henry Shen as Head of Strategy, with immediate effect. He will report to David Shen, President of Greater China.

Henry (pictured) will lead the agency's strategy team in Shanghai, responsible for providing insightful strategic direction and solutions to build strong brands that play meaningful roles in consumers' lives.

"I'm very excited about Henry's appointment. McCann has always been regarded as one of the most strategic agencies by our clients as well as the industry. The enhancement of strategic planning as one of our core competencies is the key for us to live up to that reputation", David Shen commented. "Henry has a passion for branding, advertising and clients' business. He will work with our creative and business teams to create more powerful branding and integrated marketing solutions".

Cannes Lions reveals Global Creativity Report

CL-LOGO-AZUR.jpgThe annual Cannes Lions Global Creativity Report has been announced and it shows the cities of Tokyo, Bangkok and Mumbai in the top 20.

The Global Creativity Report showcases the award-winning work, highlights the world's most creative countries and cities, agencies and networks, and identifies the trends and themes at the heart of branded communications. Results from Cannes Lions, Lions Health, Lions Innovation and the new Lions Entertainment are incorporated.

Asia Pacific's rise through the city ranks has seen Auckland secure fourth place, increasing from 19th position in 2015. Tokyo takes sixth place, Melbourne 16th, Bangkok 17th and Mumbai 20th, while Sydney has seen a steady decline, dropping to 13th in 2016, from ninth in 2015 and eighth in 2014. New York has remained the top performing city, London in second place and São Paulo held third position.
Deck of Brilliance.jpgTwo of Asia's most awarded creative directors have released a website aimed at providing guidance, training tools and inspiration to ad industry creatives. The 'Deck of Brilliance' is the brainchild of Ogilvy & Mather Shanghai ECD, Juggi Ramakrishnan, and Commonwealth// McCann Regional Chief Creative Officer, Todd McCracken.

The duo came up with the idea as colleagues and friends working over their long careers Asia.

'Deck of Brilliance' is a completely free online resource comprising 52 idea-generation tools. These tools are aimed at creative professionals in the ad industry. And each comes with instructions and world-class examples. "Glorify and Celebrate", "Dramatize the Problem", "Make the Product Precious", "Make the Familiar Unfamiliar" and "Crash Someone Else's Party" are just 5 of the 52 cards in the Deck of Brilliance.

GIGA_Selfie.jpgToouchable Ink.jpgAsia has 2 shortlists in the Non-Traditional category of the London International Awards (LIA) following the judging that concluded over the weekend at the Encore hotel in Las Vegas.

TBWA\Hakuhodo Tokyo and J. Walter Thompson Bangkok have both scored one finalist each. TBWA\Hakuhodo Tokyo's shortlist is for Tourism Australia "GIGA Selfie" - in Travel and J. Walter Thompson Bangkok for  - "Touchable Ink" for Corporate Image.

There are 53 shortlisted entries in the medium. The United States leads the way with 23 entries featured on the final shortlist, followed by Sweden (6), the United Kingdom (4) and New Zealand (4).

Presiding over this year's jury was Mark Tutssel (global chief creative officer at Leo Burnett Worldwide and creative chairman of Publicis Communications). Joining him on the jury was Jeremy Craigen, Nancy Crimi-Lamanna, Jim Elliott, Dimitri Guerassimov, Chris Gurney, Guido Heffels, Josh Moore, Josefine Richards and Luiz Sanches.
Lyrical_School_1.jpgMcMURDO.jpgLondon International Awards (LIA) has announced the shortlist for the The NEW. A total of 35 entries were shortlisted in the medium. TBWA\Hakuhodo Tokyo and Innored Seoul have made it through to the shortlist stage.

TBWA\Hakuhodo Tokyo's shortlist is for Lyrical School's "Native Mobile Music Video" for Media Innovation and Innored Seoul for The North Face's McMURDO "Explore every minute with McMURDO!" in Brand Experience. 

The United States picked up 14 shortlisted entries, whilst the United Kingdom and Australia fared well with 4 each. Saatchi Sydney with its Toyota LandCruiser "LandCruiser Emergency Network" work shortlisted twice.

The shortlisted entries were those that delivered a freshness that makes its impact ever more potent; work that attempts to be category defining in and of itself.

Emad Tahtouh, director, applied technology at FINCH, Sydney was the 2016 jury president. His jury consisted of Lars Bastholm, Emiliano Gonzalez De Pietri, Laura Gregory, Andrew McKechnie, Melanie McShane, Joe Sciarrotta, Taras Wayner and Faris Yakob.

Pencils create an impact for Pencil Wings Mumbai

ship.jpgPencil Wings Mumbai has released this self promotion print campaign which is connecting ideas to executions that create impact.

Credits - Creative Director: Parvej Pathan. Art Directors: Sandeep Shiraskar, Shraddha Bhaip. Copywriter: Kuldeep Pandey. Photographer: Prashant Anjikar.
iColor1.jpgIn partnership with DDB China Group, interior design platform iColor, has launched a branding campaign enticing customers to create their dream home. iColor is part of NIPSEA Group, a subsidiary of Nippon Paint Holdings.

According to research, homeowners in China are increasingly investing in creating a home that reflects their lifestyle. iColor represents a holistic interior design solution that draws inspiration from a rich resource of more than 2,000 renowned designers. In addition to interior design, iColor's new offering also includes a decoration company and online furniture shop to empower each customer to make their dream home come true.

VIEW THE SPOT (in Chinese)
W Agency Shanghai.jpgJust on 10% of entries submitted to the London International Awards (LIA) TV/Cinema/Online Film category have made the shortlist.

There are 89 entries shortlisted in the medium, with the United States dominating the field with 38 shortlisted entries. The United Kingdom picked up 21 shortlisted entries, whilst Germany fared well with 10. Only 1 entry from Asia made the cut - Douban "My Inner Space" by W Agency Shanghai in the Web Services sub category.

Australia has scored four finalists led by VCD + WE, Sydney with two finalists for Western Sydney University "Deng Adut" in Public Service/Social Welfare and "Deng Adut", "Jay Manley" and "Melissa Chiu" in Public Service/Social Welfare Campaign category. The other Aussie finalists are production company Guilty Melbourne for Bonds - The Boys "Cricket", "Talcum Powder", "Trim", "Showers", "The Boys - Part 2: Swim", "The Boys - Part 1: Impact" in the Campaign category (via agency Clemenger BBDO Melbourne) and Leo Burnett Sydney for Samsung Tab S2 "Celebrity Tantrum" in Innovative Use of TV/Cinema/Online Film.
Noisy Beast China team.jpgFull service agency Noisy Beast has opened its China office in Guangzhou. This follows further growth in the region supporting Swisse Wellness, Biostime and the launch of US based Healthy Times into China.
Kit Cao-Lam, newly appointed China business director, joins the agency and will lead the China office, having spent the last 10 years in the region. Cao-Lam's experience crosses a broad range of integrated marketing activity, having worked with Y&R, Ogilvy Action & Always (JWT Group) on retail and FMCG brands.

Says Cao-Lam: "The opportunity to join a dynamic and fast growing agency like Noisy Beast was too good to pass up. We have some great brands on the roster and I look forward to future success as we build our local team."

Cao-Lam's energy and enthusiasm combined with local market knowledge will provide Noisy Beast strong leadership supporting the agencies expansion into China.
Officers Choice Blue.jpgOfficer's Choice Blue has launched a new advertising campaign 'Salute to Banta Hai'- communication that repurposes its long-standing platform of the 'Good Samaritan'. The four TVC's narrate testing situations, in slices of everyday life, and defines their actions to make for a better and caring world. The communication conveys the 'good' in actions of giving way to an ambulance over a VIP vehicle, respecting the lowest ranks in office, concern to assuage apprehension of a woman traveling alone, and bringing help to people in need.

Lonely Label. New Zealand. Photography by Zara Mirkin and Harry Were : Courtesy of Lonely.jpgWitchcraft and Black beauty. Sex after 70 and female ganjapreneurs. Ethical lingerie and solo travel. These are among the shifts highlighted in "Women, Next," the latest project from J. Walter Thompson's Innovation Group that anticipates the needs, aspirations and motivations of the female consumer of the future.

The report confronts a popular critique from female consumers who say brands have not adjusted their messaging to accommodate the more modern and diverse experiences of women today. Aiming to solve this disconnect between brand and consumer, the 200-page "Women, Next" is twice as long as the typical report from the Innovation Group and offers a roadmap for brands that want to be clued in. It examines female consumers through nine lenses, including "Women & Sex," "Women, The Body & Beauty," "The Next Billion" and more.

Y&R hires Tim Huse for NZ creative director role

TimHuse.jpgY&R NZ has appointed Tim Huse to its award winning creative department.

Huse joins the agency to bolster its Wellington offer, bringing greater strategic and creative thinking to Wellington clients.

Huse has over 16 years of experience including stints at Colenso BBDO, Saatchi & Saatchi and served as dreative director at Sugar and TBWA. He has been recognised multiple times at Cannes Lions, One Show, D&AD, AWARD and Axis.

Y&R Wellington's managing director, Tim Ellis, says he is delighted to have Huse partner him in growing the Wellington arm of the agency.
ANDY-FACKRELL-WEB-thumb-300x300-138586.jpgKiwi expat Andy Fackrell, former regional creative director for Asia Pacific, has moved to R/GA Hustle LA to fill the role of executive creative director.

Prior to his role as regional CD at DDB APAC, Fackrell held the position of executive creative director at DDB New Zealand.

Fackrell joined DDB in January 2012 after a stellar career in Europe and the US. Renowned for his work on two of the world's greatest sports brands, adidas and Nike, Fackrell has collected an extraordinary number of awards for his campaigns.  Educated in New Zealand, he spent nine years at 180 Amsterdam and prior to that worked on Nike at Weiden + Kennedy Portland where he won the Cannes Grand Prix for Nike ad 'Tag'.

Mobius Awards extends late deadline to Oct 31

2016-deadline-extended.jpgMobius Awards international advertising competition has extended its entry deadline to Monday, October 31. Entries will have a late fee.

New entry areas include:
  • Expanded Media Types in Branded Content/Entertainment, including User-Generated Content
  • Immersive Media Marketing, including VR & AR Marketing
  • Expanded Media types in Point-of-Purchase, including Counter Displays, Signage and Window Displays
  • New categories, including: 360º Video, Production Design
  • New category for Package Design: Smart Packaging


161011_LIA_DESIGN PACKAGE JURY-11.jpgLondon International Awards (LIA) has announced the shortlist for the Design and Package Design categories.

A total of 125 entries have been shortlisted in the Design medium, and 21 shortlisted in Package Design.

Asia has scored a creditable 39 shortlists in the Design category and 5 in the Package Design category. Japan leads in the Design category with 26 shortlists dominated by Dentsu Tokyo with 13 shortlists. Thailand has 6 shortlists, India 4, Korea 2 and Malaysia with 1 shortlist.

Dentsu Tokyo's 13 shortlists is followed by Ogilvy & Mather Thailand and Hakuhodo Tokyo both with 5 shortlists and McCann Worldgroup India has 4.
Allianz_1.jpgDIRECTORS THINK TANK director Rajay Singh has just completed the latest 'ALLIANZ' film for Ogilvy & Mather Malaysia. In a break from category conventions, Allianz Malaysia is choosing to inspire rather than arouse sympathy in this latest campaign.

'Courage Never Fails' is the Malaysian interpretation of the global platform, 'Dare to. We're with you.'

"The centrepiece of the campaign is 'Sisters', a film that gives audiences an intimate view of the struggles of two orphaned sisters. But through it all they face adversity with a sense of hope, grounded in the legacy their parents left them." says Tan Chee Keong, Group ECD at Ogilvy Malaysia.

dvandevenCMYK (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Debbi Vandeven, global chief creative officer, VML, based in Kansas City, Missouri.

Winner: Ikea: My Way. For me it was a tough choice between the winner and the runner-up this week. Both feature authentic storytelling that holds a mirror up to real life. I love this work because the human truth is that most people live their real life in their own home. So it's a modern and fun way to say "be who you want to be." This is a great position for Ikea and the soundtrack is perfect! READ MORE...
Quantum Dot.jpgCheil India recently released a TVC for Samsung Television's Quantum Dot Technology.

This campaign embodies the truest picture experience of Quantum Dot Technology in Samsung televisions that's so lifelike that it'll make you feel like you are there in the moment.

Digital for Business.jpgBusinesses in Hong Kong understand the importance of integrating digital technology into their day-to-day operations, yet 74 percent of them have no framework in place to invest in a sound digital strategy, according to the recently-concluded 'Digital for Business Market Study'. Recognising the need for change, HSBC Commercial Banking aims to connect businesses with insights, ideas, and inspiration with its new 'Digital for Business' series themed See Beyond, Grow Beyond.

Gilead Sciences Logo.jpgMcCann Health Japan has been appointed by Gilead Sciences to launch a significant direct to consumer disease awareness campaign to encourage people with Hepatitis C to visit their doctor.
Krungsri Auto.jpgY&R Thailand has released a new campaign for car financing company Krungsri Auto that encourages people to reward themselves.

Ba Ba Ba.jpg333 (in Vietnamese it is called Ba Ba Ba), the biggest beer brand in Vietnam, has started a re-launching campaign aimed at the younger generation. A hero guy and a girl often miss each other. Can they meet? Dentsu Vietnam depicts his heartbeat's onomatopoeia "ba ba ba" as "333".

NB17 (1).jpgThis year's brief line up for New Blood Awards 2017 has just been released. What does this mean? It means that the next generation of creative disruptors can now sharpen their pencils, roll up their sleeves and start tackling the real-world briefs to showcase their talent.

For 2017, D&AD's partners are a mix of returning favourites like John Lewis, Nationwide and BBC as well as some exciting new faces with Amazon, The National Autistic Society and Squarespace signing up this year. Collaborating with the Arjowigginsbrief will be Facebook, Instagram and Sony Music, whilst board game fans can cut their teeth on the Hasbro brief in collaboration with Big Potato Games. (See the full list of briefs here).

The full briefs are available for download from New creatives will have until 22 March 2017 to submit their entries, with the winners announced at the Awards Ceremony in early July 2017. Winning work will be selected by a panel of judges and awarded a Wood, Graphite, Yellow, White or Black pencil.

Tim Pashen's Creative LIAisons Diary: Day 3 - 4

CreativeLiaisons_1.jpgTim Pashen, senior copywriter, The Monkeys, Sydney is representing Australia at the 5th annual Creative LIAisons at LIA in Las Vegas. Here Tim (pictured on far left) reports on day three and day four of the program.

'Turd down for Watt'. If that doesn't immediately sound like a ground-breaking innovative business idea, it's because you weren't part of the Creative LIAisons 'Innervation Lab'.

After 2 days of passive listening, and aggressive note-taking, Day 3 was all about getting our hands dirty with a crash-course in creating entrepreneurial ideas. After being armed with the tools to think like an entrepreneur by Saras Sarsvathy, Associate Professor of Entrepreneurship at the University of Virginia, we had to put this into practice and pitch a business idea to Daymond John (Founder & CEO of FUBU), and star of the US Reality TV Show 'Shark Tank'.
Creative Liaisons1.jpgCreative Liaiasons party 11.jpgJudging has just concluded at the Encore hotel in Las Vegas for this year's London International Awards. Once again LIA put together an amazing judging line-up of around 110 across their 12 juries who judged over a 10 day period. Jury presidents this year included Mark Tutssel (Leo Burnett Global CCO), Rob Reilly (McCann Global Creative Chairman), Susan Credle (FCB Global CCO), and Malcolm Poynton (Cheil Worldwide Global CCO) amongst others.

This year was also the fifth year of the highly regarded Creative LIAisons mentoring program - by far the best young creative learning experience that exists globally.

Creative LIAisons is fully funded by LIA and runs concurrently with the LIA Awards judging. Not only do the 85 attendees have the opportunity to listen to some of the industry's biggest names, but they're also invited to sit in with the Juries on statue discussions. This represents a unique opportunity for the creatives to experience the judging process and the healthy judging debates.

Dave King's LIA Diary from Las Vegas: Day 5

IMG_2035 (1).jpgDave King, ECD, Innocean Australia is Australia's representative on the LIA TV/Cinema/Online Film jury where judging has been taking place in Las Vegas. Here King gives us a rundown of his last day in Las Vegas.

The last day here in Vegas was the best by far. It was long with lots of debate. But unlike panels I've been on before, it didn't feel like there were any network or regional agendas here. And when there was the expected disagreement between judges, it was always objective, never personal. It was a bit weird having the 25 LIAison people behind us watching but when we got to the stage of moving work up and down the rankings, the talking really amped up. It was tough because after filtering the dross, there was tons of exceptional work. We each brought pieces back that had originally missed out on the Shortlist with some moving up as high as Silver. The smarts of the jury and the desire to explain why they thought certain pieces deserved to be considered was very impressive and effective.
The Last word.jpgTFT screenshot.jpgOgilvy & Mather Hong Kong and OgilvyOne Worldwide Singapore win Gold at the 2016 International ECHO Awards, held last night in Los Angeles.

Ogilvy & Mather Hong Kong's Gold win was for WWF Hong Kong's "The Last Word" in the Non For Profit Category which also won a Bronze medal for ECHO Best Integrated campaign.

OgilvyOne Worldwide Singapore wins Gold for Toys'R'Us' "Tasks for Toys" in the Best Us of Mobile Category.

Other Bronze medals awarded to Asia are for Ogilvy & Mather Hong Kong for Kentucky Fried Chicken ‐ "Finger Lickin' Good Edible Nail Polish", OgilvyOne Worldwide Mumbai for Reliance General Insurance "#DarkTravelTale" and OgilvyOne Worldwide Philippines for "MILO Champions Band and App".

VIEW THE FULL LIST OF WINNERS - List of 2016 ECHO Winners.pdf

Verbal Identity Jury (1).jpgLondon International Awards (LIA) has today announced the shortlist for the new Verbal Identity category.

Asia has 4 shortlists in the category with Ogilvy & Mather Hong Kong leading the way with 2. Ogilvy's Mandalay Gazette "Reservoir Rumpus" scored both, in the Tone of Voice and Use of Copywriting categories.

Also shortlisted from Asia are R K SWAMY BBDO, New Delhi for Lloyd Unisex Washing Machine "UNISEX Washing Machine" and Labbrand, Shanghai for Thomas Cook "Experience your dream holiday with Thomas Cook".
Nescafe.jpgPublicis Vietnam's film for Nescafe captures the essence and beauty of Vietnam and asks us to ponder the question, what is pride for country? What is love for Vietnam? Maybe the answer is not important but rather looking and appreciating what is around us instead.

warc logo.jpgWarc has just launched its 2017 Innovation Awards, a global search for effective innovation in marketing with a $10,000 cash prize fund for the winning papers.

The Warc Innovation Awards seek innovative strategies that might use new technology, or familiar technology in a new way. A winning entry might show how a brand's products or services were transformed, or show how innovative thinking disrupted category conventions.

"The need for brands to evolve and innovate has never been more critical," according to Jeremy Basset, head of Unilever Foundry and chair of last year's judging panel.
Cadbury 5Star.jpgMondelez India Foods recently launched a new TVC for its latest renovation - 'The extra caramelly Cadbury 5Star', starring its iconic brand ambassadors, Ramesh and Suresh.

Showcasing the idea 'Jo Khaaye Extra Kho Jaaye', the new TVC by Ogilvy & Mather India has given the iconic duo - Ramesh and Suresh, a much more aspirational and cooler look as they go on a vacation. The TVC portrays Ramesh and Suresh sitting on a bench, getting extra lost in the taste of new caramelly Cadbury 5Star. Right next to them is a thief, eyeing the purse of a lady sitting on the adjacent bench. While, Ramesh and Suresh are engrossed in the immersive eat experience of the extra caramelly Cadbury 5Star, the robber attempts to steal the lady's purse and run away, not realizing that Ramesh/Suresh had accidentally tied his shoelaces with that of the robber, causing him to fall flat on the floor. The film brings out the good in getting extra lost as the duo manage to save the day. The film once again manages to showcase the quirky behavior of the duo, bringing a smile to viewers' faces.

Inspiring Sprit.jpgCreative Standards International President, Nancy Ross, announced the winners of the 24th annual Cresta International Advertising Awards, honoring creative excellence in twelve major competitions:  TV/Cinema/Online Film; Integrated Campaigns; Press; Interactive; Outdoor; Design; Promotions & Incentives; Radio; Crafts;  Direct Marketing; Branded Entertainment and Ambient Media.  

Saatchi & Saatchi, Singapore has won a Bronze for Scoot's "Inspiring Spirit" in PR Events.

Pops_2.jpgKV Sridhar, one of India's veteran creative leaders has resigned his position as chief creative officer at SapientNitro India. Sridhar (known as Pops to friends and industry) is to set up his own independent agency over the next few months.

Pops joined SapientNitro in April 2014 after 17 years with Leo Burnett India in the chief creative officer role. When he joined SapientNitro he reported to Asia Regional ECD Andy Greenaway, however Greenaway departed the network in June this year, and was not replaced,

With a creative career spanning three decades, Sridhar is one of the most respected creative leaders in the Indian advertising industry. From humble beginnings as a Bollywood film billboard painter to his ascent as an Indian creative leader, Sridhar is a regular on Indian and International award juries, and a powerful voice for the future of creativity.
Arush.jpgCheil India recently released 2 TVCs for Samsung Smart Convertible 5-in-1 Refrigerator and Activwash+ Fully Automatic Washing Machine.

The overall campaign is based on an interesting plot of kids' conversations, through which the product innovation is communicated.

Secret Tour.jpgHK Express, a renowned low-cost carrier in Asia, is celebrating their 3rd anniversary and Secret Harbour Hong Kong launched a campaign with the initiative emerging from a simple travel ideology of "travel like a three-year-old".

As grown-ups, our curiosity is sometimes hindered by our life experiences, and adventures are discouraged by distrust. To travel like a three-year-old is to recall the ingenuous explorer that lives inside every one of us.





Latest jobs

Retrieving latest jobs

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest comments

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.

Current issue