Shiseido's party bus raises awareness of LGBTQ

Shiseido.jpgAs the party bus rolls through the night, hidden feelings are unmasked in this new Japanese web film from Shiseido that raises LGBTQ awareness.


The film is directed by Show Yanagisawa, who also directed the previous highly awarded "High School Girls" for Shiseido.
Screen Shot 2018-10-19 at 7.26.33 am.jpgWhat is the collective noun for a group of drones? A flock? A watch? A sentinel? A guardian as it turns out. Today sees the launch of 'A Guardian' - a glorious drone-shot film for charity Over&AboveAfrica, using collective nouns to romance the beauty of animal groups across Africa. But at the same time highlighting their vulnerability to poaching gangs.

The film is made by an international team of creatives led by former Wieden+Kennedy, 180 Amsterdam and DDB New Zealand veteran, Andy Fackrell, who has recently left R/GA LA to return to Amsterdam. The film is thoughtfully directed by another ex-180 Amsterdam creative, Sam Coleman at Giant Films in Cape Town.

Tag.jpgTokyo creative agency, UltraSuperNew, launch 'Pressure Free Kick' for J.League sponsor TAG Heuer. It's a five-day long competition to win soccer tickets to J.League games, with an interactive game on Instagram. 'Pressure Free Kick' is an interactive playable manga game accessed exclusively via TAG's Instagram account @tagheuerjapan, on Instagram Stories. The game turns the Instagram slider sticker into an extremely accurate shoot bar which challenges users to the ultimate test of soccer skill: scoring the free kick that gives their team the winning goal. Choosing the correct power equals a goal, equals a win of soccer game tickets!


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Steve and Micah1.jpgMicah Walker has chosen internationally renowned film director Steve Rogers as his guest on the latest episode of The Creative Relay podcast.

Having worked with Rogers on some of his most awarded campaigns including James Boag's 'Pure Waters', Walker was eager to sit down and listen to the director's thoughts on film making and ideas.

Says Walker: "I realised I've shot with Steve more than any other director in the world, so I curious to hear his point of view on working with agencies."

2018_MarkTutssel_BW_Full (1).jpgThe Epica Awards, represented by CB in Australia and New Zealand, has announced that Mark Tutssel, global chief creative officer and executive chairman of Leo Burnett Worldwide, will be the first recipient of its Creative Leaders Tribute.
 
He will be handed the trophy during the Epica Awards ceremony at the KIT Royal Tropical Institute in Amsterdam on the evening of November 15. Epica is currently receiving late entries - agencies can contact Epica here.
 
As its name suggests, the award was launched to pay tribute to those who have shown a career-long commitment to supporting and enhancing creativity. Earlier this year, when Mark was named executive chairman of Leo Burnett, he effectively became the first creative leader of the agency since Leo Burnett himself.
cc68fed5-2eca-4e67-b684-dca3ba0571bf.jpgWARC, the global authority on advertising and media effectiveness, has today released its Effective Content Strategy Report 2018, outlining key content marketing themes from the world's most effective campaigns.

Drawn from the winners of the Effective Content Strategy category of this year's international WARC Awards, a global search for next-generation marketing effectiveness, the report identifies common themes from branded editorial-style content that can demonstrate a business outcome.

Says Lucy Aitken, managing editor, case studies, WARC: "Despite the stumbling blocks in encouraging advertisers to experiment with new content formats and try something that perhaps doesn't look like advertising of old, there is a palpable enthusiasm for content.

"Content is starting to take a more central role in communications strategies that recognise its strengths and its power to connect."
SusanCredle2 (2).jpgThe One Club for Creativity, the foremost global nonprofit organization recognizing creative excellence in advertising and design, is now accepting applications for its next exclusive Executive Creative Summit, taking place on November 29-30, 2018 at the NewWerktheater in Amsterdam.

The Executive Creative Summit-Amsterdam brings together a select group of top-level industry leaders from around the globe to discuss the issues far beyond the scope of creativity that affect their businesses, providing a rare opportunity for the exchange of productive ideas in a confidential setting.  Speakers focus on a particular topic, followed by Q&A and open discussion with all attendees. 

Among the industry leaders scheduled to lead sessions are Sir Martin Sorrell, executive chair, S4Capital in conversation with Victor Knaap, Main Monk and CEO, MediaMonks; Susan Credle (pictured), global CCO, FCB and chair of The One Club; Anna Qvennerstedt, global executive chair, Forsman & Bodenfors; Stéphane Xiberras, president/CCO, BETC; Glenn Cole, creative co-chair, 72andSunny; Ian Tait, ECD, Wieden+Kennedy London; Femke Bartels, global managing director/partner, THNK School of Creative Leadership; Philippe Meunier, CCO, Sid Lee; Dinesh Sonak, Managing Director, ADCN | Club for Creativity and Kevin Swanepoel, CEO, The One Club for Creativity.
Samsung QLED TV Campaign.jpgSamsung India has launched a new QLED TV Campaign in India. In an endeavor to strengthen the emotional connect with its consumers, the campaign continues to focus on the 'Technology of loving' where Samsung technology helps one take notice of true emotions that can melt away the barriers.

ALI REZ_ADFEST 2019.jpgImpact BBDO's Middle East and Pakistan offices are behind some of the world's most awarded campaigns of 2018, and the agency's success is thanks in no small part to the creative leadership of Ali Rez.
 
Last month, AdFest announced that Rez would travel to Thailand to lead the Design Lotus and Print Craft Lotus at AdFest 2019 next March. Campaign Brief Asia spoke to Rez - Impact BBDO's Regional Creative Director for Middle East and Pakistan - about the threat of being bombed while making 'Not a Bug Splat', his unforgettable encounter with INXS, and the challenges of working across such diverse markets and cultures.
White Paper.jpgDentsu Aegis Network has released 'Making AI Actionable' a report covering the development of AI technology in China and assessing attitudes towards the changing nature of work and the impact of artificial intelligence.
 
The study is based on surveys and interviews with over 2,000 marketing professionals in China and looks at the key areas where marketing today is utlilizing AI. Taking a deep dive into people's understanding of artificial intelligence and exploring the whether AI is seen as a tool for deeper insights and increased effectiveness.  Or as death knell for our industry and replacement by robots.
Vivo.jpgVivo has launched their latest brand campaign for promoting the newly launched Y Series smartphones. The campaign focuses on creating awareness about this series and highlighting its performance and camera capabilities - two key drivers of this category.

Conceptualised & executed by Publicis India, the campaign is targeted towards the youth of the country that is extremely free and open-minded. They are the ones that do not get influenced and are rather liberal about the choices they make in life. They tend to take every day as it comes and are not worried about what life throws at them. It is from this attitude that stemmed the core campaign idea of 'Apna Y Hai Na'.

VIEW SPOT ONE (Both in Hindi)

Hajime Ushioda named president AOI Pro. Japan

AOIPro_Ushioda_profile.jpgAOI Pro. has announced that Managing Officer and Vice President Hajime Ushioda will assume the post of President on January 1, 2019. Current Executive Officer and President Yasuhito Nakae, who concurrently is and will continue to be President at AOI TYO Holdings, will become a Managing Officer at AOI Pro. on January 1, 2019. He plans to resign from his position Managing Officer of AOI Pro. upon completion of his term in March 2019.

Ushioda (pictured) joined AOI Pro. in 1996. Since 2001 as a Producer, he has produced numerous commercial films for companies including Nissan Motor, Coca-Cola, Nike, Kao, Otsuka Pharmaceutical, adidas, Häagen-Dazs, and Mercedes-Benz.

He has received numerous awards both in Japan and abroad, such as the Film Grand Prix (2013) and Marketing Effectiveness Grand Prix (2015) at the ACC CM Festival, Japan's most prestigious advertising award, as well as the Outstanding Award at the Dentsu Advertising Awards, Silver at Spikes Asia, Silver at AdFest, Silver at the ADC Annual Awards in New York, and Silver at the London International Awards.
Vikas Mehta, CEO, PointNine Lintas.jpgNaturell India, manufacturer of India's top selling protein bars and snacks Max Protein and Rite Bite, has appointed PointNine Lintas as its omni-channel agency. PointNine Lintas will provide a full-stack of services that includes designing the creative campaign, media buying, performance marketing, social media management and shopper marketing. 

Vikas Mehta, CEO, PointNine Lintas (pictured) said, "Naturell is an exciting young enterprise, run by grown-ups. It has a great lineup of products in a category whose time has come. As their full service agency, we have the opportunity to act like a true partner and create business impact through the entire marketing mix, and not just some silos. We are grateful for the trust Vijay and team has shown in our abilities and are committed to helping them succeed in the market place."
 
Vijay Uttarwar, Founder & CEO Naturell India commented, "When we were looking for an agency, we were looking for a team who would be an equal partner in our ambition. We felt that PointNine's single-minded focus on ROMI (Return on Marketing Investment) and their strategic bent for business effectiveness works well for a growth-focused organization like ours. As a protein foods company, we're breaking new ground in changing the attitude of India towards nutrition and creating interventions on the food clock. With their full span of omni-channel marketing capabilities - the team at PointNine Lintas was best suited to partner us on this journey."
Delhi Airport.jpgLaqshya Media has executed an outdoor branding campaign for LG Air Purifiers. The campaign was held at Delhi and Bangalore Airports and commenced from Oct. 1, 2018. The campaign witnessed a great number of eyeballs as the main aim was to attract multiple audiences who travel via flights during this festive season and thus increasing its brand awareness for LG Air Purifiers.
 
LG Air purifier offers powerful filtration that reduces the harmful substances in the air, these innovative purifiers leave your home feeling fresh and clean, while potent sterilization removes floating viruses and germs in the air. LG PuriCare Air purifiers keeps the space clean and comfortable. From sleek designs to powerful performance and circulation this innovative range of air purifiers are designed to make the air clean and fresh to breathe.
CgIlcWCQ.jpegTourism Australia has launched the next phase of its A$36 million Dundee campaign with a series of videos developed by Thinkerbell Sydney, inviting Americans to book a trip Down Under and visit the 'set' of the movie.

Starring Aussie actor Luke Hemsworth, the videos will take US travellers on an exclusive behind the scenes tour of the Dundee movie backlot, showcasing the breadth of spectacular and unique experiences on offer across Australia.

This second phase of activity, Visit the Set of Dundee: Son of a Legend, builds on the momentum of the Droga5 New York Dundee: The Son of a Legend Returns Home campaign, which was unveiled at the Super Bowl in February to over 100 million American TV viewers.

Screen Shot 2018-10-18 at 6.44.33 am.jpg"The Cube" campaign was developed by brand experience design firm COLLINS, with each episode brought to life by one of six talented animation and illustration studios from around the world.

Unveiled today, "The Cube: Part Three", created by Moscow-based animator Dasha Chukhrova.

Says Chukhrova: "I was inspired by main titles created by Geefwee Boedoe for the film "Monsters, Inc.".  The idea was to put the main character inside dark and playful environment. The cube moves through various obstacles and finally ends up its journey moving skyward."

Chris Kyme: Postcard from Hong Kong

Chris Kyme_April2016.jpgChris Kyme continues his "Postcards from..." series and this time his topic is what has been seen and heard recently in Hong Kong...
 
As tempted as I am to give a brief summary of England's brilliant victory in Spain, I feel I should stay on track and look at anything interesting going on in our industry, (but that Raheem Sterling goal was very cool no?).
 
I usually try to focus on one interesting topic for these pieces about Hong Kong, but this month I felt like covering a few things which have caught me ears and eyes for different reasons. Kicking off (oops there I go again - football!) with Tikitiki Bowling Bar. Now here's a strange one. About the only magazine I read regularly these days is The Economist. Not because I want a weekly informative overview about what's going on in the world in business, politics and current affairs, but because if I carry it around people might think I'm half intelligent (although I do think the publication seems to have some anti-China agenda going on, which sometimes is a little too apparent).
Deb Dutt.jpgTBWA\Indonesia has appointed Debajyoti Dutta into a newly created role, Head of Transformation. Dutta has over 15 years' experience in advertising with agencies across India, Indonesia and Malaysia. During this time, he has been instrumental in orchestrating strong client partnerships, innovative projects, and driving growth. He has worked at Leo Burnett, Publicis and Ogilvy, and joins from BBDO Mumbai where he held the role of an Executive Vice - President and Chief Integration Officer.

Dutta (pictured) will lead the transformation of the company's offerings. He will be working closely with TBWA's digital specialist unit Digital Arts Network, also focusing on operations, developing new frameworks of thinking, processes and capabilities to create innovative products and solutions for clients.

"There is a perception, transformation equates to digital transformation. For us, transformation means "making brands Future ready". In this fast changing emerging economy, businesses are under constant pressure to grow. We would like to have more conversations on tangible KPI's like ROI, growth percentage with our clients," said Saumyajit Banerjee, chief executive officer of TBWA\Indonesia. Deb's responsibilities will be to create products that accelerate growth, impacting on our client's bottom lines. We're thrilled to have him on board."

Joseph Chua joins Havas Group Singapore as GM

Joseph Chua.jpgIn a move to further strengthen its "Together" strategy to accelerate integration, Havas Group Singapore has appointed Joseph Chua as General Manager with immediate effect, reporting to Jacqui Lim, CEO, Havas Group Singapore.

The appointment is part of a management structure that brings together all communication disciplines - creative, media, digital, public relations - under the Havas Village umbrella. Chua's remit will cover the creative side of the business with a focus on client service, strategic thinking, innovation and effectiveness, leveraging the integrated capabilities of Havas Group Singapore.

Chua (pictured) joins Havas Group from digital agency Resn Asia where he was the APAC COO responsible for leading the agency's strategic growth and launch in China. At Resn, he won and worked across key clients such as Adidas Originals, Huawei and Ant Finance. Prior to Resn, Chua worked with J.Walter Thompson and Leo Burnett in multiple offices across key clients like CPF, Nikon, Changi Airport, Unilever and P&G as well as new business.

Lim said, "Our strategy of collaboration is manifested in our client-centric, outcome-oriented Village way of working. Talent is naturally, a key component of our model as we believe that our success as a network is directly proportional to the strength of our people. Joseph has a proven track record of being a successful leader and his extensive experience across China, Singapore and Southeast Asia will be invaluable in enhancing our creative product. I am delighted to welcome him to the team and confident that his expertise will value-add to our ongoing efforts to make Havas Group's integrated offering resonate in the industry."
McCann Health Singapore team.jpgMcCann Health Singapore has announced the hire of five new talents: Nicole Lade as General Manager, Sean Riley as Executive Creative Director, Liz Clark Martinez as Head of Planning, Rebecca Murphy as Director, HCP Planning and Communications, and Charles Williams, as in-house medical writer.

These senior hires bring the McCann Health Singapore staff strength to 25 - the largest and most experienced group of health and wellness experts in Singapore.

In making the announcement, Stuart Black, Group CEO of McCann Health Singapore and Australia said, "As the pace of change in our industry continues at break-neck speed, the quality of our people remains the constant that sets us apart. That such an impressive array of talent is joining us in Singapore validates our drive to build McCann Health as the leader in strategic, scientific and creative excellence in SEA."
Pujo.jpgDurga Pujo, the largest festival of eastern India, is a five day long gala celebration of food, fun, family time, friends and frolic. Durga Pujo is also one of the most cosmopolitan festivals, where people from every religion join in. While Durga Pujo includes, it also excludes the people who work tirelessly behind the scenes to bring the celebrations alive.

Harsh Shah.jpgDentsu Webchutney has attained the Digital duties for BIG FM. The account will operate out of the agency's Mumbai office.
 
On the new alliance, Manoj Lalwani, Marketing Head, BIG FM commented, "Radio by its very nature is quite similar to digital. Both allow for interaction and a dialogue with people so going whole hog with digital is a natural extension of our brand strategy. Dentsu Webchutney is known for its out of the box thinking and we believe that their digital expertise and their understanding of platforms and culture will really do wonders for Big FM."
 
Harsh Shah, Vice President, Dentsu Webchutney (pictured) said, "Big FM, with its wide network, is a content gold mine. When it comes to digital, nothing works better than content that is compelling, memorable and social. We're very excited to see how such diverse content from Big FM can be put into play. We have some very interesting ideas lined up and can't wait to put them into motion."

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CIMB 1.jpgGeometry Malaysia worked with CIMB, one of Malaysia's largest financial services providers, to ideate and develop the Sound of a Nation, a digital campaign that combines the biological signature of everyday Malaysians and the talents of the country's leading musicians to deliver a message of unity on Malaysia Day.
Bill Oberland AICP.jpg Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Bill Oberlander, co-founder and executive creative director at OBERLAND in New York.

BEST TV
Winner: "IKEA". Admittingly, I'm a sucker for stylish, hyper-lifestyle ads with beautiful supermodels in stunning settings. So when this commercial started I was drawn in with great expectations. Assumingly another over-the-top production for Calvin Klein or Dolce Gabbana, right? When the "record scratch" moment arrives with an everyday Swedish woman walking onto the set to take the piss out of all the pretention---it was disruptive, funny and memorable. She's completely oblivious to all the fabulousness, only calling out the high style of the IKEA cabinets (obviously trying to strategically reposition IKEA beyond their cheap, non-fashionable brand image). The commercial is short, sharp and to the point. I think this spot gives the IKEA brand great, high production values along with a winning, self-deprecating sense of humor. Bravo. READ ON...
CB Asia 2018 Rankings Cover.jpgWelcome to the 2018 Campaign Brief Asia Creative Rankings. Download the 57 page special edition of Campaign Brief Asia for all the details pf this year's Creative Rankings. View the performances of each ad agency, each network, each country and individual copywriters and art directors.

The Campaign Brief Asia Creative Rankings tabulates the results of 11 international and regional advertising awards over a two year period - 22 different shows.

Over 200 ad agencies won awards at these shows and each award garnered creative ranking points and contributed to this detailed Agency Creative Ranking.

The Hottest Creatives tables rank the most awarded copywriters and art directors from #1 down to #1862. If you won at one of the awards shows we include over the past 2 years then you are ranked over the next 57 pages. For a full explanation on the methodology see page 4 of the pdf.

The Campaign Brief Asia Creative Rankings are based solely on creative performances over the August 2016 to July 2018 award show 2 year period.
Dead Whale_new.jpgDentsu JaymeSyfu in The Philippines has continued their great success with their Greenpeace "Dead Whale" campaign at this year's Cresta Awards with the ambient execution picking up the Grand Prix award in the Outdoor category. McCann Worldgroup Thailand also enjoyed success at the Cresta's picking up Silver and Bronze award for their Sure "Capture" commercial.

All winners were chosen by Cresta's International Grand Jury of 81 leading creative professionals from 42 countries.  Of those, 15 countries made the final cut with a total of 66 winning ads (10 TV/Cinema/Online Film; 3 Outdoor; 4 Integrated Campaigns; 4 Ambient Media; 4 Direct Marketing; 1 Radio; 3 Design; 17 Crafts; 7 Promotions & Incentives; 7 Branded Entertainment  and 6 Interactive entries - see attached winners' list).  Selection criteria were originality of the creative idea and the quality of its execution.  In addition to the 6 GRAND PRIX'S awarded, the remaining breakdown of 'Statue Levels' includes 6 GOLD; 22 SILVER and 32 BRONZE Awards.
Finalists Announced .jpgThe Global Awards now in its 24th year of honoring the world's best wellness and healthcare advertising, has announced the 2018 Finalists.
 
This year's Finalists were selected by the Grand Jury and 6 Live Juries (Australia, Brazil, Great Britain, India, South Africa, and USA) from entries submitted from 26 countries on 6 continents. The competition expanded its global footprint receiving entries from 70 new companies in 2018 with entries from such far-reaching destinations as Cambodia and Iceland achieving Finalist status and moving on to the next judging round.

Asia has scored 25 finalists in Health & Wellness led by India with 9 (6 for McCann Health, 2 for Medulla Communications and one for TBWA India) followed closely by Japan with 8 (McCann Health has 7 for "Washable Book" and one for Beacon Communications. Thailand has four finalists all for Dentsu One, China has two finalists both for McCann Health as do South Korea both for Serviceplan.

In the Pharma category Asia has 7 finalists, India with 6, 3 for Medulla Communications, 2 for TBWA India and one for Artiligence. China has one finalist for McCann Health.
Drawer.jpgThe IKEA store launch in Hitec City, Hyderabad, has been one of the most talked about launches in recent times. A much-anticipated event, the store launch was preceded by the brand's first ever communication for the Indian market, created by Dentsu Impact. The launch also saw some interesting on-ground activations that got people talking.

VIEW SPOT ONE
Subhash Pinnapola.jpgThe Midas Awards for the World's Best Financial Advertising has announced the 2018 Executive Jury. This is the second year that Midas will bring together this elite global panel to review the Shortlisted entries selected by the international Midas Awards Grand Jury.
 
The Executive Jury, a brain trust comprised of 26 founding officers, CEO's, and executive creative directors, from global advertising agencies, and globally recognized experts in financial policy and communications will provide an even more comprehensive evaluation of the global creative work submitted.

Ganesh Prasad Acharya, Creative Director, pi communications, India and Subhash Pinnapola (pictured), CEO/Founder, Storybook, Sri Lanka will sit on the 2018 Midas Awards Executive Jury:
DOG-VISION-1.jpg
Australian tourism body Visit Victoria is putting your next short-break in the paws of your dog with the world's first tourism campaign optimised for dogs.

The campaign, developed by Clemenger BBDO Melbourne, highlights how dogs love the quality experiences of regional Victoria as much as much as their pet owners and non-pet owners alike. 

It is the first digital tourism campaign optimised to stimulate dogs' sight and sound, featuring content curated by local pet-fluencers @MyAussieTribe, @Tomandcaptain, @ChandlerThePug and @HuckAndCo.

An extension of the recently launched Your Happy Space regional Victoria marketing campaign for humans, Your Dog's Happy Space will get tails wagging with a short-break away.

'What would Jesus Do?' asks organ donation film

WWJD - Still.jpgThere's really never a good time to talk about organ donation. That's the insight that inspired Revolver/Will O'Rourke writer/director Richard Bullock to go all in and cast Jesus Christ as the lead for his latest short  film. No doubt this will create some heated discussion. And that's exactly the point of it all. To get people to talk about organ donation.

Despite having very successful outcomes for Organ transplant, Australia has relatively low levels of donor registration compared to other countries. This phenomenon has nothing to do with a willingness to donate and more to do with a unique set of issues found in Australia. In fact 80% of Australians say they will donate but only 34% are on the registry.

01 Hill Myna.jpgACER and ADK Taiwan have come up with an interactive tetralogy-story film for the ACER Swift series laptop.

Titled "Dare to Be Free", the film tells the story of four office workers thoughts in the meeting room. Each character narrates their thoughts parallel at the same timeline and finally realize to get rid of their unnecessary burdens. The original film switches to a parallel storyline when you press 1, 3, 5 and 7 on the keyboard.

IMG-20181012-WA0005.jpgMcCann Worldgroup India has swept the prestigious Global Jay Chiat Awards for Strategy held in New York on Friday night, being crowned Agency of the Year after dominating the much celebrated and sought after 4A's Jay Chiat Awards.

The agency won the biggest award of the night - the Grand prix for its campaign "5 words that made toilets India's new status symbol".

It dominated the awards by winning three of the five golds that were awarded across three different categories:

·      Gold in the 'connection strategy' category for Reckitt Benckiser's brand HARPIC for the campaign "5 words that made toilets India's new status symbol"

·      In the category 'product/service' it won a gold for Ministry of Public Health, Afghanistan for "Immunity Charm"

·      Gold in the 'regional strategy' category for Narayana Health for "The Door Blouse" campaign

This is the first time ever that an Indian agency has won the Agency of the Year at these awards, which are presented by the 4As (American Association of Advertising Agencies.)
Mumbai Games.jpgMumbai Games is a new concept pioneered by Sportzconsult that encourages Mumbaikars to get out and play. Its governing council includes noted sports personalities like Gopi Chand, Viren Rasquinha and Anjali Bhagwat. It's under the aegis of the Maharashtra Olympic Association.

Scarecrow M&C Saatchi will handle the creative, web design and social media. Wavemaker is handling the media duties.

The first-ever-event-of-its-kind, Mumbai Games will have 8 contingents, representing specific localities like South Mumbai, Thane and Navi Mumbai. Each contingent will be owned by a franchisee.

FCB Group Malaysia makes five key promotions

FCB Malaysia Promotions.jpgFCB has announced a number of key promotions to its senior leadership team.

Natasha Aziz has been elevated to General Manager of the FCB Group Malaysia from her previous designation as head of account management. Aziz will take on greater company and P&L responsibilities in addition to her on-going role as the group's senior most suit.

Formerly a senior account director, Syahriza Badron moves up into the new Head of Business Development role. Whilst remaining as the lead on a number of the agency's key clients, Badron will be tasked with catalysing growth opportunities for both agency brands: FCB and Ignite.

Jamie Tan has been promoted to Head of Operations. Tan was previously the group's operations director and her new role will encompass administrative, talent management and the financial operations of the agency.
Saregama.jpgDiwali means many things to Indians. Homecomings, get-togethers, celebrations, gifts, lights, sweets, and shared joy.
 
Diwali advertising over the years has been high decibel and mostly about deals. Synthetic families wearing silk garments and plastic smiles are seen in almost every Diwali ad.

Navin Talreja, Co-Founder, The Womb, says: "You do get a campaign here and there that tugs at the heart through emotional stories. But rarely has any brand brought in a point of view to our way of celebrating India's biggest festival that resonates."

VIEW THE SPOT (in Hindi)
K PLUS Face Off_1.jpgMobile updates are great. But it's common for consumers in Thailand to feel awkward and uncomfortable when dealing with changes or something they're unfamiliar with.

K PLUS is the most downloaded mobile banking app in the market and it's updating its old firmware and changing its look. So the bank, via agency GREYnJ United, needed to handle 9 million people's feelings when announcing the changes prior to the new update becoming available.

GREYnJ United's approach is a short film called 'Face/Off'. Released yesterday, the film is a story about a girl who kept changing her looks, because updates are good and change is awesome.

The Vicious Cycle_1.jpgThe Vicious Cycle_2.jpgMarch for Our Lives, the US anti gun violence organisation founded by survivors of the Parkland school shooting in Florida has released "The Most Vicious Cycle".

It's is a nine-minute powerful music video that repeats the same Kesha music video three times, showing the domino effect of responses from American politicians to the gun control issue. Each of the 3 versions changes slightly as the message gets stronger and stronger and urges people to vote in the upcoming US mid-term elections

The music video was released this week by Kesha and her younger brother Sage Sebert and the idea for the music video was conceived by McCann New York. In searching for the song McCann found out, through their previous working relationship with Kesha, that Sebert had written the song "Safe" in response to the Parkland tragedies.

Viking.jpgSteve Rogers has recently directed four new spots for Amazon Prime Video via Somesuch & Co and Droga5 London.

We've all been there, glued to the TV binging on the newest hit show. In the latest spots from Rogers viewers see how four people's lives are transformed for the better over the course of watching TV shows on Amazon Prime Video.

Their binge-watching habits take extreme effect, dramatically altering their personalities in these hilarious new set of ads promoting the Amazon Prime Video service in Europe.

VIEW THE VIKINGS SPOT
VIEW THE LUCIFER SPOT
VIEW THE TOM CLANCY'S JACK RYAN SPOT
Memo oke.jpgThere are currently 800,000 people who suffer from Alzheimer's in Thailand and the number is rising by 30,000 per year.

Studies show that apart from being entertaining, singing can also help boost memory among the elderly.

The Alzheimer Foundation of Thailand sees the importance of this and would like to enhance it to help patients of Alzheimer's.

Dentsu One Bangkok created 'MEMO_o_ke", a karaoke song with some parts of the lyrics missing, to help stimulate the elderly's memory and help slow down the progress of Alzheimer's.
Vicks_2.jpgVicks and Publicis Singapore has launched the follow up campaign to 'Vicks #TouchOfCare', its heart-warming campaign that went viral last year.

'Vicks - One in a Million' is yet another inspiring story, this time of Nisha, a young girl who has Ichthyosis, a genetic skin condition. The transformation of Nisha due to the love and care provided by her adoptive parents Aloma and David Lobo, forms the crux of this digital video. The second campaign continues to spread the idea that 'Every Child Deserves the touch of Care'.

Created by Publicis Singapore, the story is a first-person narrative by Nisha, an orphaned girl with Ichthyosis who was abandoned by her biological parents when she was just two weeks old. Her life was transformed when she was adopted by Aloma and David Lobo, who despite having children of their own, gave Nisha a family which showered her with unconditional love and the #TouchOfCare.

VIEW THE SPOT

RIVER CAUVERY.jpgWhat does one do when there are no roots left to strengthen the land that once nourished us? Do we return to our roots, become the roots or take a pledge to do both?

This spot via Epsilon Bangalore for the Save River Cauvery Foundation asks these questions to highlight the erosion of the sacred Cauvery River basin.


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THIG 900x430.jpgThe 40th Australasian Writers and Art Directors Association (AWARD) Awards today opens for entries.

New categories have been included this year to highlight and celebrate work that betters the world by addressing issues of inequality as well as a new Craft in Advertising category recognising craft in experiential advertising.

Early bird discount of 10% ends 5pm Monday 29th October, with all entries closing on Friday 30th November.

Late entries will be accepted up until Monday 10th December, though a late fee will apply.

ii_jn4flp8x0.jpgD&AD has today released the briefs for New Blood Awards 2019, simultaneously launching Make and Break, a WPP-sponsored podcast series which aims to bring insight from the New Blood Academy to the wider world.

D&AD New Blood exists to champion, educate and support emerging creative talent from any walk of life to get a foothold in the creative world. With over 3,000 universities and colleges every year accessing the curriculum, the New Blood programmes give emerging creatives around the world the opportunity to hone their skills in line with the ever changing industry landscape.

New Blood Awards 2019 briefs available HERE
Make and Break podcast available HERE
Frank Talk.jpgLeo Burnett Bangkok has released a new humorous campaign for Thailand insurance brokers TQM.

TQM is the largest and oldest insurance broker in Thailand, however most people today don't trust brokers. So, 'trust' became the most important aspect TQM needed to address, especially when the company's primary sales channel is through telephone sales. People usually reject calls from telephone sales calls, so this communication had to reduce this bias.

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Gorilla Doctors2.jpgGorilla Doctors1.jpgOne of the many great highlights of the London International Awards' young creative programme, Creative LIAisons, was the Gorilla Doctors creative competition.

The challenge is to produce a creative piece of work to help promote the work of the Gorilla Doctors and the prizes on offer were a once-in-a-lifetime trip for two to visit Rwanda, home to the critically endangered Mountain Gorillas.

And, for a second team be invited to participate at LIA 2019 in Las Vegas.

All entries were judged last week on site during the London International Awards judging and Creative LIAisons program held in Las Vegas.

The competition was judged by a team of industry creative leaders that included the legendary Bob Isherwood, Leo Burnett's global CCO Mark Tutssel and Innocean Worldwide's global CCO Jeremy Craigen. Also on the panel was McCann Health's Marcia Goddard, Anna Fawcett (Filmgraphics Australia) and Kirsten Gilardi and Mike Cranfield from Gorilla Doctors.

The response to the competition was astounding - with 243 individual entries received.
The New and Social Influencers-Jury.jpgLondon International Awards (LIA) has announced the shortlist for The NEW and Social Influencers.
 
The LIA judging process is unique in that each Juror sees every piece of work entered within the media that he or she is judging. The LIA Jury is comprised of the most talented, recognized and awarded individuals in the industry.

Susan Credle, Global Chief Creative Officer at FCB presided over The NEW and Social Influencers Jury. She was joined by Leah Bazalgette, Dentsu Aegis Network Sri Lanka; Adrian Bosich, AIRBAG Melbourne; Frank Cartagena, 360i New York; Waithera Kabiru, Diageo Africa Nairobi; James Razzall, Framestore Culver City; Andrew Reinholds, OMD NZ, Auckland; Rosie Yakob, Genius Steals Nashville
 
There are a total of 67 entries shorlisted in The NEW and Social Influencers. The United States dominates with 26 entries shortlisted, followed by Germany with 12.
No Conditions Apply.jpgTheBridalUniform_2.jpgLondon International Awards (LIA) has announced the shortlist for Non-Traditional.
 
The LIA judging process is unique in that each Juror sees every piece of work entered within the media that he or she is judging. The LIA Jury is comprised of the most talented, recognized and awarded individuals in the industry.

A total of 43 entries have been shortlisted in the medium, with Germany leading the way with 11 entries shortlisted, followed by France (8) and the United States (5).

FCBIndia Group have been shortlisted for The Times Of India's "Sindoor Khela - No Conditions Apply" - Corporate Image and BBDO Pakistan have been shortlisted for UN Women's "The Bridal Uniform" - Live Events - Beyond Advertising.
IntergrationJury_G-57-Edit.jpgLondon International Awards (LIA) has announced the shortlist for Integration.

The LIA judging process is unique in that each Juror sees every piece of work entered within the media that he or she is judging. The LIA Jury is comprised of the most talented, recognized and awarded individuals in the industry.

A total of 31 entries have been shortlisted, the United States and Germany tie with 6 each. FCBIndia Group has two shortlists for The Times Of India's  "Sindoor Khela - No Conditions Apply", TBWA\Hakuhodo Japan has one shortlist for AIG's "Pride Jersey" and BBDO Pakistan also has one shortlist for UN Women titled "The Bridal Uniform".
RAPID ONYX.jpgThe festive season witnesses a slew of new car launches including special edition offerings and other variants. With so much promotional activity undertaken by brands, it is important to stand out of the clutter and create an impact that will leave a memorable impression in the marketplace. True to its promise, ŠKODA Auto India has now launched its latest model, the new Rapid Onyx, which boasts unique features and a special price that makes it the best in the segment.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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