Messy Bessy_NOSTRILS_BEACH.jpgBBDO Guerrero has launched a campaign for Messy Bessy's air freshener aroma spray which shows how the product is as natural as it smells, making one's home feel like an outdoor adventure.
Digtas Bangkok_Leadership Team1.jpgPublicis Groupe has officially launched the Digitas brand in Thailand. The agency will provide brands in Thailand with access to their diverse expertise across data, strategy, creative, content, and technology all under one roof. The Digitas network has 3,500 employees across 21 countries and 34 offices,

The 34 person team in Bangkok will service existing clients including Chevrolet, JD Central, Krungsri, PTG, MK and One Bangkok as well as Tesco, the agency's most recent Digital AOR win.
The-Eleven-OClock-Derin-Seale.jpgFINCH, Sydney, Australia, was awarded Best of Show for "The Eleven O'Clock" at last night's seventh annual One Screen Short Film Festival, the premiere short film festival from The One Club for Creativity that unites the film and advertising worlds.

"The Eleven O'Clock", which follows the delusional patient of a psychiatrist who believes he is actually the psychiatrist himself, also picked up a One Screen award in Comedy at the ceremony and screening at the SVA Theater in New York.

Also winning a One Screen award from Australia was //Thirteen & Co for "The Craft" in the Fiction category.
Leo_Premutico_05711.jpgThe Australasian Writers and Art Directors Association (AWARD) has announced Leo Premutico, co-founder and chief creative officer at Johannes Leonardo New York, has been appointed chair of judges for the 40th AWARD Awards.

After a string of early career successes, including being named Best Young Creative UK by Campaign Magazine, receiving the Ansett Encouragement Award for Young Creative of the Year and becoming youngest-ever ECD at Saatchi & Saatchi New York, Premutico co-founded Johannes Leonardo at just 29 years of age.

Built on the philosophy that the consumer is the new medium, the independent New York-based agency is internationally regarded for creating transformative brand ideas for some of the world's most influential companies. In 2018, Johannes Leonardo was ranked in the top four of America's top 10 advertising agencies by Ad Age.
Lee Clow-web.jpg
"Think Different (Here's to the Crazy Ones)." "Dogs Rule." "Yo quiero Taco Bell." "Keeps Going and Going." "Impossible Is Nothing." "That's G." Lee Clow, the visionary creative who touched the hearts of consumers and revitalized brands with iconic advertising campaigns, is retiring.

The Global Director of Media Arts at worldwide advertising collective TBWA, and founder and Chairman of TBWA\Media Arts Lab, will move into an advisory role as Chairman Emeritus of the agency he founded in 2006 to serve Apple and to embody his vision of an agency that impacts culture, rather than just "makes ads."

"The years I spent doing this thing called 'advertising' have been fun: challenging, rewarding, maddening--sometimes painful--but mostly, joyful. And I wouldn't trade a day of it." Clow-- an original Chiat\Day partner and one-time TBWA\Worldwide Chairman--mused, in his "Love Note to Advertising," released today.

Clow continues to work on a personal film project that tells the story behind some of the most famous and culture-altering advertising in history, recalling his 50 years at Chiat\Day--the people, the work--and retelling how they did it.
A1 Bot.jpgTo celebrate this season of romance, Closeup Toothpaste, is working with creative agency, MullenLowe Singapore to discover if love can overcome all boundaries (even firewalls), with a unique experiment to discover whether two AI chatbots can fall in love.

In line with the Unilever brand's mission to bring people together, the MullenLowe Singapore team, led by creative directors Merkye Naude and Sergey Mastobaev, designed an experiment to discover if closeness, and perhaps even love, would be possible between two machines.



Close-up.jpgFor Valentine's day, Ki Saigon and Unilever's brand CloseUp developed a compelling and emotional story that challenges the conventions of love. This content sets up the Valentine's day campaign that CloseUp has been celebrating since many years with the youth of Vietnam.

To bring to life the CloseUp mantra of 'love has no boundaries' Unilever Vietnam approached Ki Saigon to identify a story that puts this thought to test.

SeamusHiggins.jpegR/GA has today announced that its continued growth in APAC has paved the way for changes to regional creative structure, including the appointment of former Host/Havas ECD Seamus Higgins to the role of VP chief creative officer.   
 
Higgins steps into the newly-created CCO role in April, assuming overarching creative leadership of the agency's Singapore, Shanghai, Tokyo, Sydney, and Melbourne offices. Last month R/GA announced that their Regional VP Executive CD Bob Mackintosh was leaving the network.
 
Recently included in Ad-Age's 2018 Creative All-Stars list, Higgins has more than 20 years of industry experience across three continents. Throughout his career, he's been behind campaigns that have won nearly every major award, notably ten D&AD pencils (including two black), three Cannes Lions Grand Prix (including Titanium), and two Grand Clios.
Waterproof sarees1.jpgIf you do an internet search for 'Women at Kumbh', most, if not all, of the pictures your search will yield will be of women in saris and petticoats taking the Holy Dip. Clothes which are clinging to their bodies as soon as they get wet, making these women vulnerable to prying eyes.

Hamam believes in helping women #GoSafeOutside by empowering them with skills and means to counter their vulnerability. The brand lives this philosophy not only through its communication but by also engaging through direct initiatives such as putting up 'CCTV hoardings in Chennai' and conducting school contact programs that train young girls in Self-Defense.
HUL.jpgThere are some initiatives that surprise the audience, some that make people think and then there are some rare initiatives that push people to make things better and contribute towards something substantial. Hindustan Unilever Limited's Start A Little Good - "Swachhta ki Sawari" manages to do all the above.

Empowering the boatmen community of the region, the company has joined hands with Kumbh Mela authorities in keeping the Sangam clean this year. Sangam - a confluence of the Ganga, Yamuna and Saraswati rivers is considered a holy spot, a dip in it - referred to as ' Snaan' - is believed to wash off one's sins. The river is only accessible by boat and considering the volume of visitors, a substantial amount of littering (plastic bags, flowers, garlands and other offerings) ends up polluting the river. It is carelessly left to the authorities alone to manage after the mela is over, a mammoth and an almost impossible task.

Navi Mumbai.jpgScarecrow M&C Saatchi Mumbai shot an inspirational film with the Police Force for their client Future Generali India Insurance Company Limited (FGII) to inspire citizens to run for health at the Navi Mumbai Half Marathon.
 
FGII is the sponsor of the Future Generali 10k Run at the Navi Mumbai Marathon on Sunday, 17th February 2019. FGII is the general insurance arm of the joint venture partners - retail game changers Future Group and global insurer Generali.

VIEW THE VIDEO (in Hindi)
Tata.jpgTata Motors in collaboration with WATConsult has unveiled a new music video titled 'Apni Hatchback' for the brand's bestselling hatchback - the Tiago.
 
Released across Tata Motors' digital platforms, the music video leverages the growing acceptance and popularity of the rap music culture in the country and is an ode to the Tata Tiago community. Looking at the pace at which 'Indie Hip Hop' is cutting through the clutter of Bollywood among the audience, 'Apni Hatchback' is a testament to Tata Motors' ability and efforts in catching the pulse of the audience. The music video is conceptualized and executed by WATConsult, the digital media partner for Tata Motors' Passenger Vehicle business.

VIEW THE VIDEO (in Hindi)
Hennessy_1.jpgHennessy has released this epic short film by legendary director Ridley Scott who visualizes the odyssey experienced in every sip of Hennessy X.O.

The campaign was created by the advertising agency DDB Paris, creative partner of Hennessy. The luxury spirits brand also announced that a 60-second version of the film will air during the 91st Oscars on February 24th, amplifying the cinematic flair of the campaign on one of Hollywood's most celebrated nights.

Complementing the idea that "Each drop of Hennessy X.O. is an Odyssey," the Academy Award nominated director of the films The Martian and Gladiator as well as cult films Alien and Blade Runner, creates a visual journey that explores the seven flavor profiles in a surreal, sensorial and immersive narrative.

VIEW THE SPOT
VIEW THE BEHIND THE SCENES

Palau Pledge.jpgFriendshit.jpgThe Call for Entries to Campaign Brief's The Work 2019 is out and it's FREE to enter.

The final deadline for entries is Friday 22nd March, 2019
.

Now in its 17th year, The Work features the very best advertising of the year from Australia, New Zealand and Asia.

Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region.  Acceptances to The Work 2019 count in the Campaign Brief Asia Creative Rankings.

There are three things that differentiate The Work 2019 from traditional award shows:

Firstly, entries are FREE.

Secondly, we are selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show.

Thirdly, there are no wasted entry fees - only entries that are accepted into The Work incur an acceptance fee.

All entries are uploaded online: Judging will take place in April and notifications of acceptances will be sent out early May 2019. Accepted work will be featured in Campaign Brief's The Work 2019 Gallery.
 
ENTER THE WORK

STEP 1. The first step is to register and then log in here. Then follow the upload instructions.

Read this bit: EVERY entry to The Work 2019 must have already "passed the test" and been a WINNER or a FINALIST at a recognised city, national, regional or international awards show between January 1st, 2018 and March 31st, 2019.

Happy Everyone New Year 1.jpgIn a celebration of Singapore's multiracial culture, Domino's Pizza in collaboration with Havas Group Singapore launched a social media campaign that dropped the word 'Chinese' out of Chinese New Year to embrace an all-inclusive greeting - Happy Everyone New Year.

The content featured traditional Chinese idioms translated into Singapore's other three national languages - Tamil, Bahasa Melayu and English. These illustrations included elements of Indian and Malay culture in their respective pieces, paying homage to Singapore's eclectic mix of cultures. Influencers were engaged to drive user generated content for the best stories of inclusive Lunar New Year celebration. With the campaign #happyeveryonenewyear Domino's Pizza engaged a mix of Chinese and non-Chinese ethnic personalities such as @naomineo_, @preetipls, @munahbagharib, @deekosh and shared their accounts of how they celebrated CNY over the years, be it with families or friends.
Joe Dy MWG Philippines.jpgMcCann Worldgroup Philippines has promoted Joe Dy to the Chief Creative Officer role.
 
Having been with the agency as ECD since 2015, Dy (pictured) has helped steer McCann into becoming one of the most awarded agencies in Asia Pacific.

Recent highlights include the agency's first Cannes Gold Lion, being named the Creative Guild's Kidlat Agency of the Year, and ranking among the Philippines' top three agencies in both Campaign Brief Asia and Adobo Magazine.
 
Dy is among the most awarded creative leaders in the Philippines, having won metal at almost every major international and local award show including Cannes, Clio, The One Show, AMEs, APAC Effies, London International, New York Festivals, AWARD, AdStars, AdFest, Spikes, Kidlat, Boomerangs and Tambuli. His wins cover a range of disciplines including Digital, Film, Radio, Outdoor, Media, Print, Direct Response, Design and Effectiveness.
Bajaj.jpgIn the commuter motorcycle segment where the focus is mostly on 'mileage', Bajaj Platina has differentiated itself by building a strong position as the most comfortable bike for the commuter who spends long hours on bumpy roads. This is embodied through its proposition of 'Jhatka Mana Hai'.

Taking this benefit proposition ahead, Ogilvy and Bajaj saw an opportunity where the Platina ComforTec 110 could make a difference and bring smiles to thousands of people in need of help. People who are elderly, disabled, needing to cover long distances with heavy loads on foot. Bajaj Platina would give free ride services to these pilgrims in the 2019 Kumbh Mela which is the largest congregation in the world with over 20 crore people expected to attend in its 2019 edition. Held on the banks of the mighty Ganges, it proves to be a crowded nightmare for most people to navigate. Bajaj Platina is the perfect vehicle for this application. At its core, the activity was designed to increase brand love.
Sensing.jpgA Honda campaign that uses shopping carts to showcase advanced safety technologies without jargon has resulted in over 7 million views. The 'Honda SENSING Cart' is an innovative reinterpretation of the ubiquitous shopping cart and was created by Isobar Malaysia and showcased in a TVC ad as well as the Kuala Lumpur International Motor Show 2018. Working together with other product displays and engagement activities, the campaign exceeded the total number of target prospects by 190%.

Old Friends.jpgOver the years, Red Label has brought its brand platform 'Swad Apnepan ka' to life by touching on various societal issues that are often spoken of in hushed tones. The new campaign via Ogilvy brings to fore, the issue of food preferences and the silent divide that exists between vegetarians and non-vegetarians.

Screen Shot 2019-02-13 at 7.50.12 am.jpgThe FireFlies Antipodes, a group of dedicated cyclists from the advertising and production industries, will be taking off on their third ride to raise money for the fight against blood cancers. Taking place over six days from 17 to 23 February 2019, the ride will cover approximately 800km from Christchurch to Queenstown in New Zealand. Members of the media industry including creative directors, producers, sound designers and editors, have banded together to raise awareness and funds to aid The Snowdome Foundation in its fight against blood cancers and Leukaemia.
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Campaign Brief can reveal that David Nobay, founder and creative chairman of Marcel Sydney, is leaving the agency this month to launch Imperfect Circle with Fin Design & Effects.

Nobay led the inception of the Publicis Groupe agency in November 2015; bringing along Tiger Beer as a foundation client, on the back of the closure of Droga5 Sydney. However, last year Tiger Beer announced it would be transferring its account within the Publicis Groupe from Sydney to Singapore.

Commenting on Nobay's pending departure, Nick Law, the Aussie expat global CCO of Publicis Groupe, told CB: "Nobby's a great bloke, who has consistently created great work. Amazingly, after all the years I've known him, he's managed to shed a ton of weight without losing his infamous talent and energy! I look forward to buying him a Perrier somewhere in the world as he continues his extraordinary career."

Chris Kyme: Postcard from Hong Kong

Chris Kyme_April2016.jpgChris Kyme continues his "Postcard from Hong Kong" series and this month his topic is dumb ways to work ...

Greetings and having just returned into action after a welcome Chinese New Year break may I say Kung Hei Fat choy and Gong Xi Fa Cai depending on where you are from. Looking forward to the Year of the Pig. I always feel that our year doesn't really get started until we get over the CNY break, our double-whammy of festivities in this part of the world.

But now it has and I'm raring to go. Go where exactly I'm not quite sure although Yunnan is Spring is looking quite attractive. Meanwhile, that familiar subject of ads that look 'uncannily familiar' raised its head over the holidays. Sitting in the local cinema and being greeted by a pre-roll video asking everyone to be good citizens during the film and switching off this and that, which had an eerily familiar feeling about it. A bunch of cutesy cartoon characters, the message delivered by a song. I felt I was watching 'Dumb Ways to Die' all over again, but without the idea.
Superfan Ad_1.jpgSouth India is known for being warm and humid throughout the year. Ceiling fans in almost every home run 24/7, 365 days a year thanks to the temperature.

This also means that they consume a considerable amount of electricity. Superfan wanted consumers to realize that there is no need to compromise on comfort by saving on electricity.
With its line of energy-efficient fans, consumers could save up to 500 rupees or more on their electricity bill compared to any other fan.

On the other hand, owning an energy-efficient product means you're also doing your bit to save the planet. It's a win-win, for both the consumer and the environment.

The concept is inspired by nature. Birds, dragonflies, and butterflies are anatomically structured in a way that they can fly without much effort throughout their life-span.

Flight is at the core of their survival. Similarly, Superfan as a brand wields a range of products that echo effortlessness and efficiency.
Bonsey Jaden Vietnam_GM.jpgBonsey Jaden has set its sights on the Vietnam market with the recent appointment of Ibi Szentirmay as General Manager of Bonsey Jaden Vietnam.
 
Prior to joining Bonsey Jaden, Szentirmay (pictured) led healthcare divisions within a number of top agencies in Thailand (McCann Health, Havas Life) and Australia (Ogilvy Healthworld). She brings with her over 35 years of knowledge and experience, with a strong emphasis on healthcare.
 
"We are very excited to have Ibi leading our continued expansion and growth in Vietnam. Her experience across Asia brings huge value to our leadership team, and her category knowledge, particularly in healthcare, adds another centre of excellence to our group," shared Daniel Posavac, CEO of Bonsey Jaden.
 
He continued "Ibi's proficiency and skillset in integrated brand marketing, paired with our understanding of the regional digital landscape, will set up Bonsey Jaden Vietnam to be a leading partner to our clients in Ho Chi Minh City and beyond!"
Start Strong.jpgGuardian Healthcare, one of the largest health and wellness supplements retailers in India and the master franchisee for GNC products in the country, has awarded its creative duties to Leo Burnett Orchard. The business was won after a multi-agency pitch, and will be handled by Leo Burnett Orchard's Mumbai office. GNC is a leading nutrition and wellness supplements brand globally, with over 80 years of expertise in the nutraceuticals industry.

VIEW THE SPOT (in Hindi)
2 R.jpgHyperspace India has collaborated with 1441 Pizzeria for their latest activity. 1441 Pizzeria is a young and emerging brand that was established in 2015 with an aim to introduce the authenticity of Italian wood-fired pizza to India. One of its kind, traditional Italian Wood-Fired Pizzeria is made solely in the wood oven. In a very short span of time, the brand is spread across 11 outlets in 3 major cities and is actively looking at expansion in Bangalore, Chandigarh, Delhi, Jaipur, Mumbai, Pune and more cities through the franchise model.
 
The objective was to revamp the existing brand feel, gain more visibility through its new logo store environment and thus, connect with 1441 Pizzeria's core audience.
CEAT.jpgIsobar India has launched a novel Blockchain powered campaign to enable transparency throughout campaign delivery and performance.
 
By leveraging blockchain technology to create, deliver, and measure the campaign, CEAT Tyres will be able to transparently track all payment transactions that are written to an immutable ledger for every valid ad impression. This will enable them to be assured with confidence that the KPIs of their campaign are met and reported unambiguously. Thus, allowing for reconciliation of their data with an independent ledger which is verified by multiple unbiased parties.
 
Nitish Bajaj, Senior Vice President, Marketing, CEAT Tyres said, "CEAT Tyres focuses on building best-in-class trusted products through a culture of continuous innovation. With that belief, and the promise of this platform powered by Blockchain technology to reach out to a targeted audience is an absolute win-win situation where we put our media investments to maximum use without any spillage, in addition to tracking the campaign at every stage."

"Isobar has always been pioneering in putting to use the latest technology innovation in all spheres of its business, and for the ultimate benefit of its clients. Blockchain, which is making waves in every industry, couldn't be left behind when it comes to offering absolute unambiguous view of transactions, deliveries, and measurement of a digital media campaign. We are proud to introduce this as the first digital media campaign in the auto industry with CEAT Tyres," said Shekhar Mhaskar, Executive Vice President, Isobar, India.
Kumbh.jpgBrooke Bond Red Label (BBRL) has always encouraged the spirit of togetherness and inclusiveness over a cup of tea. Taking a step ahead, for the first time, BBRL brings people together to support a noble cause of safe disposal of waste at the Kumbh Mela.

The Kumbh Mela is the largest human gathering on earth as it receives a footfall of over 15 crore pilgrims. It is estimated that every year, more than 200 tonnes of garbage is generated at the Kumbh Mela. Most of this waste does not end up in dustbins and poses various health risks.
Tim Jones 1.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Tim Jones, senior vice president and group creative director at Area 23, an FCB Health Network Company in New York, USA.

BEST TV
Winner: Bud Light 'Joust'. I picked a good week to review best TV! And what started off as another great Bud Light ad quickly morphed into an even greater Game of Thrones teaser. Massive respect to HBO and Bud Light for combining two of the world's best things (beer + dragons) to create one hell of a Super Bowl ad. I bet my lucky loincloth that it helped sell a lot of beer to a lot of thirsty fans who are literally counting down the days to April 14th...

Also, RIP Bud Knight. READ ON...
Screen Shot 2019-02-12 at 7.03.07 am.jpgAd Stars has confirmed that its next three-day festival of ideas and innovation will be held in Busan, South Korea from August 22nd to 24th 2019.
 
Dentsu Asia Pacific's Ted Lim (left) and Joanna Monteiro (right) of FCB Brazil are on board as its first 2019 executive judges. Ad Stars is now inviting entries free of charge to the 12th Ad Stars Awards via www.adstars.org before the deadline of 15th May 2019.
 
Ted Lim, regional chief creative officer of Dentsu Asia-Pacific, works across 15 countries from China to Australia. He believes, "We are in the business formerly known as advertising" and has repositioned Dentsu Asia Pacific accordingly as an 'Innovative Business Solutions' network beyond advertising.
FCB Team.jpgFCB Group Malaysia has added iconic global brands Kronenbourg, Asahi and Levi's to its roster of clients.

FCB was appointed by Carlsberg Malaysia to take creative duties for its Asahi brand in the closing months of 2018 with the agency's new work set to debut in the second quarter of 2019. Soon after, the agency was subsequently hired for Kornenbourg in January where they proceeded to conceive and launch the brand's 1664 Blanc Valentine's Day Campaign which awards one lucky couple a magnificent, Valentine's day experience worth over RM20,000. The campaign was launched two weeks ago and has since received over 3 million views, 25k likes and 1,000 shares in just two weeks. View the 1664 Blanc Valentine's Day Campaign here. 
RADIO.jpgOgilvy Mumbai has released an intriguing radio spot titled "I am February" for its client Mondelez's brand, Bournvita Lil Champs - the Bournvita variant specially formulated to energise growing children at a young age.

It is a spot that's running aptly, through the month of February. In the cluttered and often loud FM Radio advertising space where it is often difficult for one message to shout out against the other, the month of February with an adorable little girl's voice talking to the listener is bound to get people to take notice of the pertinent point the spot makes.

Jamie and Damisa.jpgThe Gerety Awards has launched an all power women line-up for its jury to address the lack of diversity in creative awards shows.

6 prominent women from the Asia have been named on this prestigious jury made up of brave, strong, accomplished agency and brand women leaders from around the world.

On the jury from Asia are: Merlee Cruz-Jayme, Dentsu Jayme Syfu's Chairmom and Chief Creative Officer (pictured above left), Damisa Ongsiriwattana, Founder/Executive Creative Director, SOUR Thailand (picture above right), Emilie Veillon, Executive Creative Director, JWT/Mirum Vietnam, (pictured below top left), Hansa Wongsiripitack, Vice President, The 1 Strategy & Marketing Central Retail Corporation Limited Thailand (pictured below bottom right), Kainaz Karmakar, CCO. Ogilvy Mumbai (pictured below top right) and Tista Sen, Regional Creative Director, J. Walter Thompson South Asia (pictured below bottom left).
Food wastage.jpgFCB Interface India has tailored the theme for Adfest's 2019's Young Lotus contest and the ads are made from real food! This year's agenda for Young Lotus contest is inviting ideas to end food wastage.

The creative team came up with the idea of looking inside and introspecting rather than looking outside and looking for issues that need attention. The thought was to take up issues within our industry and further narrowing it down, to our own agency! And hence the hard-hitting communication that shows ads being made from wasted food was devised, urging for ideas to put an end to food wastage.

David Haddad.jpgThe 4As Singapore has announced that David Haddad, CEO IPG Mediabrands Singapore, has been appointed to the role of Chairperson for the Singapore Media Awards (SMA) 2019. With 17 years industry experience Haddad (pictured) had led UM Sydney prior to relocating to Singapore in 2016 to head the IPG Mediabrands operation including agencies UM, Initiative and Reprise.

Making a strong impact in the Singapore market, Haddad is an active member of the 4A's and was recognised in Campaign Asia's 40 under 40 after his first year at the helm of Mediabrands. Haddad has revealed the theme for the SMA 2019 as 'THIS IS MEDIA!'

This year's SMA theme encourages agencies to enter campaigns that truly encapsulate the craft of media, and exactly what media can achieve for clients by positively shifting marketing and business results. The theme has been set with the intention of shining a spotlight on the media industry and a desire to celebrate the great work produced by industry professionals. Haddad commented, "We come to work each day with the single task of helping our clients achieve their outcomes. Each year the landscape in which we operate continues to evolve and challenge us in achieving that task. This year the SMA will recognise agencies, individuals, clients and partners who have used media to create effective and memorable campaigns."
Dheeraj Sinha.jpgLeo Burnett India has won a part of the creative duties for the Bajaj Auto International business and its Mumbai office handle the account.
 
Milind Bade, Vice President - International Business, Bajaj Auto said, "Leo Burnett joins us at this crucial juncture to strengthen our marketing efforts in markets across Latin America, ASEAN and South Asia. Bajaj has the leadership position in the sports motorcycle segment across 26 countries. We needed a partner who understands our growth curve and ambition, and Leo Burnett India has proved its mettle to us repeatedly over the course of our long association. It was only natural that we would bring them on board this time, too."

Leo Burnett India will harness its Power of One philosophy for Bajaj Auto International, bringing together the best of traditional advertising, digital content creation, website build, social media and experiential marketing expertise to the table.

Greenfields copy.jpgGreenfields, an Indonesian dairy brand with the largest integrated dairy farming and milk processing unit in South East Asia, has appointed TBWA\Indonesia as communications partner to manage its milk and yoghurt portfolio.

Established in 1997, Greenfields produces over 43.5 million litres of fresh milk each year - with approximately 80% of production going to the domestic market, and the remaining 20% exported to countries in the region, including Singapore, Hong Kong, Malaysia, and Philippines.
Melynda R Purnamasari.jpgThe Thinking Machine Asia has won the Wacoal Indonesia account following a multi-agency pitch.

The role is to manage Social Media and Performance Marketing of Wacoal Indonesia's wide range of undergarments and lingerie on digital to create positive conversations around the brand.  

Melynda R Purnamasari, Marketing Deputy Division Head  (pictured) said, "We look forward to working with The Thinking Machine Asia as our digital partner. TTMA demonstrated a well-rounded understanding of our brand and our audience, which has led to this partnership. We look forward to integrating our marketing strategies with their creative digital approach."

Shibili Rasheed, Head of Digital, The Thinking Machine Asia said, "We're excited and proud to associate with a legendary brand and manage their digital duties. We are looking forward to make their digital presence creative, engaging and weave a great brand narrative as we move forward."
DavidPorterUnilever2.jpgThe Asia Pacific Tambuli Awards announced the list of jurors for the 2019 Media & Digital Executive Jury led by jury president Unilever's David Porter, Vice President for Media, for Asia, Africa, Middle East, Turkey, and Russia.

The members of the jury include:
David Porter, Vice President Media Asia, Africa, Middle East, Turkey & Russia, Unilever (pictured)
Takahiro Hosoda, Senior Creative Director, TBWA Hakuhodo, Japan
Stephen Douglas, Group General Manager, Hong Kong, Shanghai, Manila, Pixelbox
Sergio Spaccavento, Executive Creative Director, Conversion, Milan, Italy
Sompat Trisadikun, Chief Creative Officer, Leo Burnett, Thailand
Lester Estrada, Country Marketing Director, Procter & Gamble Philippines
Gino Borromeo, Vice President, Chief Strategy Officer, McCann Worldgroup Philippines
Christina Lao, Marketing Director, McDonald's Philippines
Donald Lim, Chairman & CEO, Denstu Aegis Network, Philippines
Jeff Saez, Chairman & President, Nuworks Interactive Labs, Inc.
Eugene Manalo, Managing Partner, The Huddle Room Media Inc.
Vikas Metha, Chief Executive Officer, Mullen Lintas, India
Erick Rosa, Chief Creative Officer, Publicis One Japan
Apple the bucket.jpgWhat gifts would your parents prepare when your Chinese New Year visit comes to an end? Apple has released a 7-minute ad for Chinese New Year entitled, The Bucket.

The spot, created by TBWA\Media Arts Shanghai, was shot using an iPhone XS and was directed by Chinese director and screenwriter Jia Zhangke.


Sonal_Kazoo.jpgOgilvy's Sonal Dabral and TBWA's Kazoo Sato will both join a hand-picked panel of industry creatives to judge this year's ANDY Awards. Dabral is Group CCO & Vice Chairman at Ogilvy India and Sato is Chief Creative Officer at TBWA\Hakuhodo Japan.

The jury also includes, amongst others, Mónica Moro, chief creative officer of McCann Spain, Andrew Keller, global creative director of Facebook's Creative Shop, Margaret Johnson, Chief Creative Officer at Goodby Silverstein & Partners, and Nick Law chief creative officer of Publicis Groupe.
Tambuli.jpgThe Asia Pacific Tambuli Awards has released the list of jurors for the 2019 Overall Executive Jury led by jury chairman Ronald Ng, Global Chief Creative Officer at Isobar.

The members of the overall executive jury includes leading clients from Unilever, Coca Cola, Colgate Palmolive, Nestle, McDonalds, and Nutriasia as well as CEOs from Agency networks - MullenLowe, Publicis and Havas.

The full list of judges for Tambuli is below:
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The world's biggest advertising companies have lost more than $5 billion of their market value in 24 hours and Amazon.com Inc. is getting some of the blame, according to a report on bloomberg.com.

The market rout began Wednesday around midday in New York and spread around the globe after Paris-based Publicis Groupe SA said fourth-quarter sales fell unexpectedly because of a decline in business with consumer goods brands in the U.S. Publicis shares lost as much as 15 percent, their biggest intraday drop since the Sept. 11, 2001 terrorist attacks in the U.S.

Shares in its biggest rivals shed between 4 and 9 percent as the implications for the wider industry sank in. If consumer goods makers had less need of Publicis, the same may apply to WPP Plc, Omnicom Group Inc., Dentsu Inc. and Interpublic Group of Cos. After all, Publicis has been seen as an early mover in shifting to the new digitally-driven advertising that's supposed to keep corporate marketing departments loyal to the old ad firms.

One Show + ADC extend deadline to Fri, Feb 15

Screen Shot 2019-02-08 at 6.52.35 am.jpgThe One Show 2019 and the ADC 98th Annual Awards are extending their submission deadline one final time. You now have until next Friday, February 15 to finish submitting your incredible work. There will be no more extensions beyond this date, as The One Club for Creativity needs time to prepare all entries ahead of judging.

This final extended deadline date coincides with the final day for all physical materials to arrive at our New York offices.

Ara_Hampartsoumian_TBWA.jpgTBWA\ has promoted Ara Hampartsoumian, managing director of TBWA\Group Singapore, to the chief executive officer role at TBWA\Group Singapore with immediate effect.

Hampartsoumian (pictured left) joined TBWA\Singapore as managing director in 2014 with a mandate to oversee existing clients and lead new business opportunities. During his time, Hampartsoumian successfully led the Singapore agency in numerous high-profile pitches including last week's Singapore Airlines win.

In addition to his successful new business record, he has been instrumental in driving culture and innovation across his agency, which is regularly recognized as one of Singapore's most innovative agencies.
EqualsInLove1.jpgTo set the mood for this Valentine's Day, Platinum Day of Love, a flagship programme of PGI India, has launched #EqualsInLove campaign, a collection of films that celebrate couples who meet each other halfway. The films created by Dentsu Webchutney, the digital agency from Dentsu Aegis Network.
 
The campaign is fronted by a collection of films that express this emerging resolve between couples, to meet each other half way. From equally splitting the rent of a new home - something typically thought of as a man's duty - to a man deciding that he wants to be a stay-at-home-husband, these films showcase how truly rewarding & liberating it can be to have an equal partner in each other. Making the love they share rare.


Kazz Ishihara_MRM Japan.jpgMRM//McCann has lured multi award-winning creative Kazz Ishihara as Executive Creative Director of MRM//McCann in Japan, a newly created post effective immediately. 

Ishihara (pictured left) joins with more than 20 years of experience in building clients' businesses with innovative and creative solutions in the U.S. and in Japan. He was previously Creative Director at Beacon Communications where he led the Nike creative work for six years, before taking on one the most prestigious Asian brands in cosmetics, SKII. Before that he was Art / Motion Director at R/GA New York for four years, working on global brands such as NIKE LAB, Verizon and Johnson & Johnson.

Ishihara has won a Gold Cyber Cannes Lion as well as numerous other awards at top shows including, Cannes, Webby, Clio, One Show, London International, AdFest and Spikes.
Screen Shot 2015-01-29 at 3.17.34 pm-thumb-400x265-175033.jpgAdFest will again hold the World Producers Summit on Thursday 21st March as part of AdFest 2019. This exclusive summit is an opportunity for Executive Producers in the Asia Pacific and Middle East to get together to discuss the trends and challenges facing their businesses.

The World Producers Summit at AdFest 2019 will be chaired by Steve Davies, chief executive of the Advertising Producers Association (APA) and executive vice president of the Commercial Film Producers of Europe (CFPE) together with Francois Chilot, honorary chairman of CFPE and President of the Young Director Award.
Leigh_Reyes.jpgLeigh Reyes is President and Chief Creative Officer at MullenLowe Philippines. In March she's heading to Thailand to lead a team of mentors from MullenLowe Group offices as part of the 2019 Young Lotus Workshop - a two-and-a-half-day workshop for ambitious young creative teams from the Asia Pacific and Middle East, which runs during ADFEST 2019.
 
Teams will receive a real brief for a real client - with just 24 hours to meet the deadline. Campaign Brief Asia asked Reyes (pictured left) why she agreed to mentor this year's Young Lotus teams, and her goals for MullenLowe in the Philippines this year.
 
MullenLowe is hosting the Young Lotus Workshop at ADFEST 2019 and you're playing a big role in shaping the workshop. What made you want to get involved?
There's nothing like teaching others as a way to keep learning. The Young Lotus workshop is a great opportunity to hang out with a rich, diverse community of talented people, who I hope will continue to grow within the advertising industry to make a difference in the world.
RichardMorgan_AnalogFolk.jpgSydney creative agency AnalogFolk has hired Richard Morgan as executive creative director, joining Partners Matt Robinson and Ben Hourahine to lead the business in Australia.

Morgan joins after 5 years at 303 MullenLowe, which grew in both size and creative stature significantly under his leadership, winning and retaining clients including Audi, TK Maxx, Harley Davidson, Federal & NSW Government projects and Budget Direct.

Morgan's hire comes on the back of a series of client wins in the latter half of 2018, including TAL Insurance digital, Curtin University and Unibet.
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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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