Matt-Eastwood.jpgAfter four years at J Walter Thompson Aussie expat Matt Eastwood has departed the worldwide chief creative officer role to pursue other opportunities.

Says Eastwood: "I am incredibly proud of what we achieved creatively during my tenure at J. Walter Thompson. Having assessed my personal and professional goals, now feels like the right time to move on to my next adventure."

Eastwood, whose role will not be replaced, joined in 2014 from DDB New York, where he was chief creative officer. Prior to Eastwood, the worldwide CCO role at J Walter Thompson had been vacant since fellow Aussie expat Craig Davis departed in 2009.

Under Eastwood J Walter Thompson has moved from 15th in the Gunn Report to 7th for each of the last two years; from 14th most awarded network at Cannes to 7th. The agency won more Lions in 2016 than ever in the 152 year history of the company (80 Lions/122 shortlist); was the 2nd most awarded network at D&AD last year; was network for the year at Dubai Lyn; was Health Network of the Year at Clio and 5th most awarded network overall last year.
AdFest party invite 2018_Low.jpgCampaign Brief is again getting into the spirit of AdFest with our annual Legendary Sunset Party at this year's festival.

Join Campaign Brief, London International Awards, Fin Design + Effects and The Gunnery poolside for 2 hours of drinks, networking and friendship at the Infini Bar overlooking the magnificent sea views at the Royal Cliff Beach Hotel in Pattaya, Thailand.

This is the 8th time we have hosted the event and if you are attending AdFest this year, please come along and enjoy the hospitality.
YOUNG LOTUS TEAMS 2018.jpgFifteen teams from 15 cities, including the first team from Cairo, will participate in the Young Lotus workshop at AdFest 2018.

ADK has come on board to mentor this year's teams from Bangkok, Cairo, Colombo, Dhaka, Ho Chi Minh, Hong Kong, Jakarta, Kuala Lumpur, Manila, Mumbai, Seoul, Shanghai, Singapore, Taipei and Tokyo.

"Young Lotus is one of the few mentoring programs that gives young creatives the chance to step out of their comfort zone to be mentored by the world's best advertising leaders," says Jimmy Lam, President of AdFest. "It's always a tough, yet incredibly rewarding experience for the participants, and it's one of the programs we're most proud of AdFest. This is the first year ever we will have a team from Cairo participating in the Young Lotus workshop, which is another milestone for us."
GRAHAM-2.jpgDue to numerous requests the Call for Entries to The Work 2018 has been extended again.

The entry deadline has been extended by three weeks to THURSDAY 22nd MARCH, 2018

Now in its 16th year, The Work features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region. 

Acceptances to The Work 2018 count in the Campaign Brief Asia Creative Rankings.

There are three things that differentiate The Work 2018 from traditional award shows:

Firstly, entries are FREE.

Secondly, we are selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show.

Thirdly, there are no wasted entry fees - only entries that are accepted into The Work incur an acceptance fee.

All entries are uploaded online: Judging will take place mid March and notifications of acceptances will be sent out early April 2018. Accepted work will be featured on The Work 2018 website.

STEP 1. The first step is to register and then log in here. Then follow the upload instructions.

Read this bit: EVERY entry to The Work 2018 must have already "passed the test" and been a WINNER or a FINALIST at a recognised city, national, regional or international awards show between January 1st, 2017 and January 31st, 2018.
3. AD STARS 2018(verticla).jpgAd Stars is now inviting agencies, creatives, production companies, students and advertising enthusiasts from all over the world to submit their entries (free of charge) to the 11th Ad Stars Awards before 15th May 2018.
Established in 2008, Ad Stars received 21,530 entries last year, cementing its arrival as one of the biggest international advertising festivals in the world. Whereas other global festivals earn profits from entry fees, Ad Stars is free to enter, and the only festival with a US$10,000 cash prize for Grand Prix of the Year winners.

At last year's festival Clemenger BBDO Melbourne and Colenso BBDO New Zealand walked away with the two US$10,000 Grand Prix of the Year awards. Clemenger won for Transport Accident Commission's 'Meet Graham' campaign and Colenso's won for Pedigree 'The Child Replacement Programme'.
With the theme 'Connect!', Ad Stars 2018 will run from 23rd to 25th August at Bexco (Busan Exhibition and Conference Centre) in Busan, Korea.

Richard Donovan's SXSW Diary #2

Screen Shot 2018-03-16 at 9.19.46 am.jpgRichard Donovan (left), creative director at LIDA has been sent to SXSW 2018 in Austin, Texas. Here Donovan wraps up SXSW.

All good things must come to an end.

And Thursday morning in Austin feels just like that.

The orange interactive lanyards have all but disappeared and while there are more green music lanyards around, it's nowhere near the numbers. I'm going to squeeze what I can out of my platinum lanyard in the next 24 hours, but it feels like the party's over.

Of course, as a creative, SXSW always felt a bit like a party I was crashing. This is technology heaven and these technologies have completely upended our game after all.

New York Festivals reveals Film Craft exec jury

NYFA_2018_filmcraftjuryimage (1).jpgNew York Festivals International Advertising Awards will bring together of some of the most creative, technically advanced filmmakers in the industry to participate on the Live 2018 Film Craft executive jury.

This discerning panel of film professionals dedicated to the quality and aesthetics of the filmmaking process will assemble together in New York City on Saturday, April 21st and Sunday April 22nd to review all shortlisted Film Craft submissions selected by New York Festivals grand jury. Together they will decide the Film Craft entries worthy of being called the World's Best Advertising.
INTRODUCING LIVE JUDGING OF THE ADFEST 2018 INNOVA LOTUS FINALISTS.jpgAdFest has unveiled the companies who have made the INNOVA Lotus shortlist: McCann Worldgroup Mumbai, Colenso BBDO Auckland, TBWA\Shanghai, TBWA\Hakuhodo Tokyo, McGarryBowen Shanghai, INNOCEAN Worldwide Seoul, Hakuhodo Inc/ TBWA\Hakuhodo Tokyo and BBDO Bangkok Bangkok.

For the first time, AdFest has invited representatives from each company to present their work in person to this year's Jury Presidents. This live INNOVA shortlist presentation will take place on Day 1 of AdFest 2018 (Wednesday 21st March) from 9:30am to 1pm, and delegates at AdFest 2018 are invited to watch each company present their work.
Screen Shot 2018-03-15 at 7.46.53 am.jpgFuture Lions 2018, AKQA's global undergraduate competition to discover a new generation of creative talent and showcase inspirational and innovative thinking, is now accepting entries.

Competition entries are now invited from students across the globe. Entries can be submitted digitally until 18:00 GMT on 18 April 2018.
Returning for its 13th year, in collaboration with the Cannes Lions International Festival of Creativity, AKQA Future Lions challenges students to push the boundaries, connecting an audience of their choosing to a product or service from a global brand in a way not possible three years ago. Open to all creative fields, there are no rules as to the format of the final entry, nor the media or technology used.

Visit for further details about the 2018 Future Lions competition and how to enter.
Clean light hand soap.jpgNorovirus, or the 'winter vomiting bug,' is highly virulent. A vaccine to combat the virus does not exist today and the virus cannot be killed by using hand gel alone. However, vigorous hand washing with soap for 20 seconds, as directed by U.S. Centers for Disease Control, is highly effective in preventing infection. People are not aware of this fact. So Zantiis, an organic skincare brand, and Dentsu One Bangkok developed Clean Light Hand Soap, a soap bar that flashes for 20 seconds.

Brick Book.jpgThe role of play in the early childhood development is indisputable. Aside from benefiting the physiological development, play has the power to unlock learning in a child, enabling the kid to learn new skills and support academic learning.

Capitalizing on the power of play in learning, Little Village Pre School in Singapore partnered with Geometry Global Singapore to develop the very first Brick Book Learning Kit. A learning tool that utilizes Lego bricks, teaching guides and specially designed games, the Brick Book uses play to hone creativity, impart skills such as problem solving and teach basic mathematics to pre-school students.


Spikes Asia names Joe Pullos Festival Director

Joe Pullos.jpgSpikes Asia Festival of Creativity has appointed Joe Pullos in the role of Festival Director.

Pullos (pictured) is a highly experienced commercial leader having worked in the advertising industry for more than 17 years in senior sales and marketing leadership roles within the region. His extensive client and publisher-side experience means Pullos has a tremendous understanding of the trends and issues affecting the advertising landscape today.

Pullos said, "I'm absolutely thrilled with the opportunity to lead the premier creativity event in Asia Pacific. It's exciting to be charged with the continued evolution and growth of Spikes Asia and I'm really looking forward to working closely with the creative, media and client communities throughout the region. I'm committed to delivering an awesome festival that not only celebrates the best in creativity and effectiveness, but also delivers the unforgettable experiences our audience deserves."
Peter Bosilkovski (1)-thumb-400x381-278547.jpgWPP AUNZ has today announced Peter Bosilkovski has been appointed as regional CEO, Australia & NZ for Y&R, based in Sydney. He replaces Phil McDonald who has resigned from the agency, as covered by CB yesterday, to pursue other opportunities.

A highly respected and experienced leader, Bosilkovski joins Y&R following his departure as CEO at Leo Burnett Sydney where he worked for nine years, during which time the agency was named AFR's 4th Most Innovative Company in Australia, Adnews & AWARD Agency of the Year, 6th Ranked Creative Company in the World (Gunn Report) and Cannes Lions Media Agency of the Year.  He began his career at J. Walter Thompson, and has since been involved with a raft of leading brands and award-winning work.
Reactland.jpgNike reinvented cushioning with NIKE REACT technology for the new Nike Epic React running shoes. It's a shoe that combines bounciness and softness, while keeping it extremely light and durable. But how do you communicate all of these characteristics to the consumer during a 3 minute in-store trial?

Screen Shot 2018-03-15 at 6.56.28 am.jpgThis is a One Show pick of the day from One Show and ADC judging.

Sonal Dabral, vice chairman, group chief creative officer of Ogilvy Mumbai and One Show Film jury member -- had plenty of nice things to say about "Anti-Manifesto" a very meta workhorse of a spot by Arnold Worldwide for Jeep Wrangler.

Chivas Regal NBA.jpgIndependent agency Impero has designed a series of CGI videos to support the Chivas Regal NBA sports league partnership in China. In September 2017 Pernod Ricard announced a partnership with the National Basketball Association (NBA) in China, for its flagship whisky brand, Chivas Regal. Impero, were the creative agency responsible for the series of short CGI videos that played alongside the NBA Championships in China on TV, online and during stadium games.

Cello.jpgBIC Cello, India's leading manufacturer of writing instruments, has launched a short film aimed at illustrating the change of perception of parents in exams time after having taken their selves the same exam.

The short film commences by portraying a scenario on how parents, unknowingly pressure their children to perform better. Cello pens is aware of the fact that this will only create more stress and anxiety in the child's mind. To reveal this truth, Cello Pens has come up with their campaign, "Surprise Test". In this video the parents of kids going to St. Albertus High School are asked to take the same exam that their child is taking - 6th graders mid-term test. While taking the test, they experience the level of stress that their kids go through. They realize that their constant pressure on their kids to get good marks only leads to creation of extra stress. The surprise test leads to a change in their perception and belief that 'Encouragement works better than Pressure'.

Yusuke Sato.jpgYusuke Sato, from Creative Planning Division 5 in Dentsu Inc., has been named the 2017 Creator of the Year by the Japan Advertising Agencies Association.

The purpose of this annual award, which was established in 1989, is to publicly recognize the most outstanding work produced by a creative professional from any of the Association's member companies. This was the 29th time that the Creator of the Year award has been presented and the 27th time that a Dentsu creative has won this award.

Looking over the past year, Sato (pictured left) has been credited with the development of integrated marketing communications through TV commercials, web content and live marketing that contributed notably to the deep, rich quality of a number of iconic brands. Accordingly, over the year he was regarded the most talked about creator and was the clear favorite for this year's Creator of the Year.
SXSW Day 5.jpgClemenger Group Australia and New Zealand has sent a cross-disciplined crack-team to SXSW 2018 in Austin, Texas. Together, they're bringing daily updates for Campaign Brief readers, featuring only the very best of the conference.

The end of content

Rather doom and gloom (read: clickbait) title, but Founder and CEO of GIPHY Alex Chung had a serious case to make. After strolling out to the podium and taking a photo of the audience with a retro-looking camera, Alex Chung boldly stated that "text is a bad compression format". It simply takes too long to type out exactly how we're feeling or communicate an emotion. Text lets you share a description, but a GIF shares an expression.
IMG_20180314_120332_883 (1).jpgJess Wheeler (left), associate creative director at Fenton Stephens has been sent to SXSW 2018 in Austin, Texas. Wheeler is bringing daily updates for Campaign Brief readers, featuring only the very best of the conference.

Can drones combine art and science?

Drones are undoubtedly a cool piece of tech. They've basically given DOP's wings. And every day they're being taught new trades, such as how to build houses and bridges, play air tennis and disappear into thin air before crashing into some stranger's backyard on Boxing Day.

Drones have also been unceremoniously responsible for raining death. But can they be used for art?
Screen Shot 2018-03-14 at 12.06.01 pm.jpgClemenger Group Australia and New Zealand has sent a cross-disciplined crack-team to SXSW 2018 in Austin, Texas. Together, they're bringing daily updates for Campaign Brief readers, featuring only the very best of the conference.

Branded Cities: Can we avoid an urban dystopia?

Cities are emerging as labs of innovation. Governments are struggling to manage the rapid pace of change, while brands push to play a greater role in developing urban environments. Branded cities are unavoidable, according to Trevor Hardy from The Future Laboratory.

The question is: where will our urban environments end up? A branded utopia or commercial dystopia? There are three ways developments could go: Preferred, Probable and Potential.

Richard Donovan's SXSW Diary #1

Screen Shot 2018-03-14 at 12.23.38 pm.jpgRichard Donovan, creative director at LIDA has been sent to SXSW 2018 in Austin, Texas. Donovan is bringing daily updates for Campaign Brief readers, featuring only the very best of the conference.

7 days of FOMO.

Right now, even my dreams are panicked.

The jet-lag is partly to blame. And the cranberry tequilas at last night's pop-up bar certainly didn't help.

But it's really down to all the choice. The overwhelming, panic-inducing volume of choice.

Each hour there are dozens of talks to choose from on anything from film making to blockchain. Some you can stroll into two minutes before they start, some you have to queue for an hour or more just to stand a chance of getting in.
donate for birds.jpgCurrently one species in seven of wild birds, a barometer of the preservation of our social environment, is in danger of extinction from human activities. The extinction of each wild bird species destroys part of the ecosystem, significantly impacting the social environment. For example, in India, the extinction of vultures triggered an outbreak of rabies. Conservation International, which carries out social environmental conservation under the keyword sustainability, is using the world's most prevalent bird, Twitter, to set up a project to improve the social environment while saving wild birds, and has released the world's lightest WebGL site and an IoT-adapted illustrated book using Twitter's design method. The site and book allow users to donate money, in accordance with their use of Twitter, using $Cashtags. Those who wish to quit or take a break from Twitter can donate their Twitter account for a certain period to help spread the word.

powerlessqueens.jpgSee what happens in this spot via WATConsult Mumbai when you take away the power from the most powerful piece on the chess board. Take the #PowerlessQueen Challenge, with Project Nanhi Kali as they #EducateTheGirlChild and empower the queens of tomorrow.

Paro.jpg"Paro" follows a girl's journey as she secretly nurtures her passion for story telling in this campaign by HP Studios/Simple Creative India released for International Women's Day.


Chris Kyme: Postcard from Hong Kong

Chris Kyme_April2016.jpgChris Kyme continues his "Postcards from..." series and this time he asks when is stupid not stupid?
Just recently, a photographer friend and neighbour (okay, it was Gareth Brown of Blow Up in Hong Kong..plug plug..) pointed me in the direction of some, er, interesting outdoor ads he'd seen out and about.
Now I always think that the outdoor environment is often a better gauge of the health of local advertising in any market than what you encounter online or in print. Because it's out there around us every day and very visible. Or as is the case of most of what we encounter, invisible.
baby's first cry.jpgA study by researchers in China showed that 98% of mothers experienced parenting stress. When stressed, the body produces a hormone called Cortisol that increases especially when mothers are caring for their babies. In conjunction with International Women's Day on 8th March 2018, collaborating with Shanghai International Medical Center, Shanghai Dentsu launched a new project called "Your Baby's First Cry".

AIA.jpgIf you're an insurance company, what would you do for your 70th anniversary?

Well, if you're AIA Malaysia, you would commemorate it in a manner that's as distinctive as your history.

The insurance institution teamed up with Leo Burnett KL to produce a 70th anniversary video that celebrates the company's past while looking excitedly to the future. That might seem pretty standard for a corporate history video - until you learn that it takes place entirely on an escalator.

javier-campopiano-hi res (2).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Javier Campopiano, chief creative officer, Saatchi & Saatchi, New York.

Winner: It's got to be Apple Welcome Home. There are so many reasons, from the craft to the soundtrack to the amazing dance performance. This is the kind of ad that from time after time helps us reconcile with film in its purest form. No funny dialogue, no animals speaking, no slapstick comedy. There are less and less of these, therefore I always welcome them. Conceptually speaking, it captures in fantastic fashion, that feeling of companionship that these home devices can provide. It's not just about music, otherwise this could be just any Sonos ad. It's about this strange new type of relationship we are establishing with technology and how it can be welcoming and warm and even healing in certain situations. The ad expresses all this with a level of craft that certainly will make it a strong contender for the awards season. READ ON...
Screen Shot 2018-03-14 at 6.28.11 am.jpgCampbell Arnott's has today announced the appointment of Publicis Groupe as the key agency partner for Asia Pacific (APAC) - Australia, New Zealand, Malaysia and Indonesia - across creative, media planning and buying, digital, public relations and shopper marketing.
Screen Shot 2018-03-13 at 9.48.58 am.jpgClemenger Group Australia and New Zealand has sent a cross-disciplined crack-team to SXSW 2018 in Austin, Texas. Together, they're bringing daily updates for Campaign Brief readers, featuring only the very best of the conference.
2018 Emerging Tech Trends Report
Amy Webb, founder of Future Today Institute--a Washington DC-based think tank--presented her predictions for the not-too-distant future.

Identifying the 10 key sources of all future change, Webb's presentation ranged from 'Government' to 'Wealth Distribution' to 'Media'. This may sound like a lot - that's because it is.

So, to frame her predictions and give a little context, Webb ranked her future horizons (10, 15, 25 years) under three 3 categories:

Optimistic, Pessimistic and Catastrophic. 
Sorry to be party poopers, but Webb rates the likelihood of an optimistic outcome as zero. Ouch.
Screen Shot 2018-03-13 at 7.04.02 am.jpgJess Wheeler (far right), associate creative director at Fenton Stephens has been sent to SXSW 2018 in Austin, Texas. Wheeler is bringing daily updates for Campaign Brief readers, featuring only the very best of the conference.

AI: Friend or foe?

I'm always fascinated by listening to experts on artificial intelligence, as I can't think of another topic so heavily spoken about that always ends at the same juncture - 'we have no idea'.

Half are utopian, half are dystopian, and when the programmers and coders behind the movement can't explain some of the outcomes we're seeing, it's easy to see why such a rift exists.
SIA_Film_Forest1.jpgSingapore Airlines has launched its new campaign, 'Making Every Journey Personal', reinforcing the brands' commitment to service excellence, and making every customer feel special, regardless of the class in which they travel.

Created by TBWA\Singapore, the campaign conveys the sense of an immersive personal journey that many customers experience when travelling with Singapore Airlines.

Screen Shot 2018-03-13 at 11.12.16 am.jpgVisit Victoria has today unveiled a new China campaign via BBDO Shanghai, fronted by rising Chinese actor Li Xian.

The campaign translates to "Melbourne, a place that is uniquely special in its own way" and marks a new phase of the state's marketing strategy in China. It emphasises key tourism offerings in Victoria including food and wine, festivals and events, arts and culture, nature and wildlife, and highlights Melbourne's distinctive travel offerings.


Isobar expands Commerce Practice to India

Thumbnail image for Jean Lin (left) and Jane Lin-Baden (right)-small.jpgIsobar has launched the Commerce Practice in India, following the launch of Isobar's global Commerce Practice in July last year.

The expansion of the Commerce Practice in India will see it become a commerce centre of excellence, delivering end-to-end commerce experiences for clients, through integrated platforms and solutions that are informed by local insight. This addresses a growing demand for commerce solutions from clients in India, where India's e-commerce market value is projected to grow by 30% annually to a total of USD 200 billion by 2026 according to a Morgan Stanley report.
Bruises Can Be Good copy.jpgIsobar India launched a thought-provoking campaign #BruisesCanBeGood on International Women's Day. Launched with a social experiment, it makes a compelling statement on societal insights.
According to the National Family Health Survey (NHFS-4), one in three women in India faced domestic violence from the age of 15. #BruisesCanBeGood is a strong statement that brings to light the harsh reality and prevalent mind-set of society by involving a real audience. By highlighting the prevalence of violence, the campaign aims to establish the need for self-defence education from a young age. Featuring a real martials arts fighter as a protagonist, the social experiment further underlines the brand's overarching communications for women: #FitToFight.
Andrew Krasser and Guan Hin Tay.jpgAndreas Krasser is Head of Strategy & Innovation at DDB Group Hong Kong (pictured left) and here he extends his 2018 APAC Effie Judging Diary: "Ok, just one beer!"

An eye-catching fish tank, a pantry to die for, and a sea of computer screens displaying complicated bar graphs, and lots and lots of flickering numbers no one could ever possibly understand. Yes, I'm back at Bloomberg Singapore to judge the APAC Effies.
Clemenger BBDO Australia_SXSW 2018-WEB.jpgClemenger Group Australia and New Zealand has sent a cross-disciplined crack-team to SXSW 2018 in Austin, Texas. Together, they're bringing daily updates for Campaign Brief readers, featuring only the very best of the conference.

The Anatomy of a Trend

When Carla Buzsai started off by saying "Anna Wintour knows nothing about trends", the whole room was hooked. But, considering she's the founding editor-in-chief of Huffington Post UK and now Managing Director of WGSN, a leading trend forecasting company - she can back it up.

Carla discussed how WGSN discovers and defines upcoming trends - the laborious global research (largely ethnographic) that they all bring together, put on post-its, reshape, interrogate and reform again and again and again.

Jess Wheeler's SXSW Diary #1

28958839_10155005293995044_1593585106226774016_n.jpgJess Wheeler (left), associate creative director at Fenton Stephens Sydney has been sent to SXSW 2018 in Austin, Texas. Wheeler is bringing daily updates for Campaign Brief readers, featuring only the very best of the conference.

First impressions

This is my first time in Austin, so before delving into the nitty gritty I thought I'd share my first impressions of the city that revels in 'being weird'. It's definitely a unique place. On the advice of some seasoned pros, I chose to stay in East Austin and haven't regretting a second of it. There's a bizarre, almost 'lord of the flies', vibe about it. Similar to what you might experience in Berlin, but completely different at the same time. Old decrepit weatherboard houses adorned with rusted Americana signage that you soon realise is an indicator that, in fact, there's some kind of business in there. Big vacant blocks of land with nothing but dirt, a few benches and a couple of banged up converted trailers or vans selling tacos or BBQ. Sometimes it almost feels like you're wandering through a town from one of the post-apocalyptic Fallout games, such is the ramshackle nature of how the place is put together. But the charm is immediately evident. Because you never know what you'll come across next. I haven't seen a single 7-11 yet. One house I stumbled past had some tables and chairs on the patio and a sign saying something like 'Jimbo's Sports Bar'. And it was an actual bar. Imagine trying to pull that off in one of our councils. You wouldn't last a day. I guess this must be that 'freedom' thing we keep hearing about. But on to the festival.
FINAL FOUR SESSIONS.jpgAdFest has unveiled its final four sessions, which complete this year's Craft@ADFEST (21 - 22 March) and Creative@ADFEST (23 - 24 March) programs. ADFEST 2018 takes place at the Royal Cliff Hotels Group in Pattaya, Thailand, and the full program can be viewed here.

A.I.DEA - Riding the Wave of China's Tech Revolution, presented by Adams Fan, Founder & CCO of F5 in Shanghai
Wednesday 21 March, 3:15 pm
One of China's most awarded creative leaders is coming to AdFest 2018 to explain why China will play a leading role in the AI revolution. "AI relies on machine learning, which is fed by data. There are 750 million mobile users in China, and tech companies are heavily investing in R&D. As a result, China will match the West in three years when it comes to AI," explains Fan, who is Founder and CCO of F5, Shanghai. Showcasing uniquely Chinese case studies from Alibaba, Tencent and Baidu, Fan will explain how Chinese brands are using tech to push creative boundaries. Fan's creative credentials are impressive: he was the most awarded Chinese creative leader at the 2017 Cannes Lions awards, winning three Lions for Baidu's "Know You Again" campaign.
Winn Everhart 2.jpgThe Asia Pacific Tambuli Awards has appointed Coca Cola Phils. President & General Manager Winn Everhart (pictured) to the 2018 Overall Executive Jury, chaired this year by Malcolm Poynton, Global Chief Creative Officer, Cheil Worldwide. 
Evaluating entries at the APAC Tambuli awards happens at two levels: the executive juries for creative, media & digital, and humanity & culture categories evaluate entries and determine the bronze, silver, and gold winners. All gold winners are then evaluated by the Overall Executive jury to determine which among them deserve to be elevated to grand prix. From among the grand prix, the platinum winner is chosen.
The pioneer award show globally that honors meaningful brands that do good and do well, the APAC Tambuli Awards celebrates brands that show the seamless integration of creativity + human good + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.
Bruce Watt.jpgFormer Y&R regional creative director Bruce Watt has joined James Kenneth Koh Executive Search (JKK) as a headhunter specialising in the creative area.

With over 25 years worth of creative experience Watt will work together with Merwin Chew placing mid to senior level creatives in the region.

Watt (pictured rear centre) has worked in London, Hong Kong and Singapore for Saatchi & Saatchi, FCB, Publicis and Y&R. Prior to joining the team at JKK, he was Regional Creative Director with Y&R Singapore working on Caltex Asia Pacific and the M1 account, amongst others.

James Koh, CEO of JKK said, "We are super excited to have Bruce join us.  He has the stature, the respect of the creative community and he will know what clients are looking for as he has been a practicing creative for the last 25 years. On top of that he is a super nice guy.  We are looking to own the creative patch - now that we have both Bruce and Merwin working on it."
01f31bb.jpgBy Mike Davison (left), creative director, Colenso BBDO

This question has been on my mind for a while. I'm 48 and was brought up in the advertising era of ponytails and Porsches. We'd make a 3-image magazine and billboard campaign along with a TVC. Everyone would see it, so we'd spend time on the detail. Job done.

I don't have to describe the 'now', except to say time has shrunk and so have our attention spans.
There's absolutely no doubt in my mind that jaded punters appreciate love when they see it, or maybe they just feel it when they don't. The soul-searching tenacity required to reduce an ad down to its' lovely bones normally shows and is appreciated - mostly subliminally.

Damon Stapleton: Advertising. Respect the pain

nike-nothing-beats-a-londoner-index.jpgA blog by Damon Stapleton, chief creative officer of DDB New Zealand

'Jealousy is just love and hate at the same time.' - Drake

I would like to talk about a feeling. A very strange and specific feeling that you can get being a creative in advertising. To explain it I will take you back a few years to a job interview I had in London.

Bestads passes the 190,000 members mark - the worldwide creative site showcasing the world's latest and greatest commercials, print, outdoor, radio, interactive and integrated work - has passed the 190,000 members mark.

Not bad going for a site started from scratch by Brian (Beamo) Beamish in 2003, reaching 10,000 members by August 2007, when he sold the site to Campaign Brief. Since then, we've made major changes to the site and as a result, added around 16,000 members per year.

Screen shot 2012-04-03 at 9.36.12 AM.jpgIf you would like to join Bestads, it's free, although for only US$30 per year (less that $3 per month), go BestadsPRO ~ JOIN NOW ~ which offers the following:

Screen shot 2012-04-03 at 10.08.08 AM.jpg• Access every archive ad, back to 2003
• Download any video or image of ads from the site
  (compiling a reel of great automotive or beer
  commercials for example, is now a breeze)
• Access Bestads rankings (by Agency, Country,
  Creative, Director, Production Company, etc)
• Get 500MB space to display your best work to the
  advertising community
• Access and contact other Bestads members
• Be a part of the global creative advertising community


All for only US$30 per year
(1/3 the cost of other creative ad sites).

Gun Control.jpgTo say the facts around guns and gun deaths in the USA have been well documented would be something of an understatement.

The lists, the graphs, the pie charts - It's endless. The data has been cut every which way. There is one fact that is common to all this common sense fact and data - They don't make many Americans change their view on guns and gun control. They are fully aware of all the facts but still unmoved by them.

So how does one move them? Rather than more facts, perhaps more emotion will go some way to changing their minds.
Bournvita.jpgWith exams around the corner Ogilvy & Mather Mumbai and Bournvita decided to set up a Clearance Sale. When curious shoppers walked in, they experienced the unexpected, changing the way they looked at exam time.

GOVT Singapore.jpgGOVT Singapore has added two seasoned creative leaders to its growing agency.

Creative Director Pradeep D'Souza (pictured right) joined from DDB Singapore late last year, bringing with him a wealth of leadership experience, having worked on accounts such as RSAF, Manulife, KeppelLand, the Breast Cancer Foundation Singapore and more in an illustrious, award-winning career spanning over 17 years.

D'Souza leads the charge on accounts such as The National Gallery, Virgin Active and Unilever amongst others in the agency.
negative stains.jpgSociety often places great demands on women, expecting them to live up to standards that are often not asked of men. Women are expected to be decent wives and extremely patient mothers who can keep their homes clean, raise well-behaved children, and remain beautiful and cheerful when their partner comes home at night, no matter how tired they are. Society is often harsh on those women who fail to live up to expectations - "kababaeng tao", accusers would say, as they are judged, or even ridiculed or bashed in social media, for breaking traditional expectations.

Women hashtag Men.jpgAmong the big conversations that are keeping us busy these days is the one on gender equality. 'Women are equal to men' has been at the centre of many discussions and communications. On this International Women's Day, Hyundai India joined the ongoing conversation on around gender parity, only to give it a never before twist.

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