Share the Load.jpgGravity Cat.jpgBBDO India has won the prestigious Bravery Award at this years ANDY Awards. They collected the accolade for P&G India's "Dads #ShareTheLoad" campaign.

The Advertising Club of New York's 2017 International ANDY Awards announced this year's winners overnight. The Bravery Award is annually awarded to a marketer for supporting innovative and courageous work.

Other regional highlights at the ANDYs included Hakuhodo Tokyo's "Gravity Cat"  winning 2 Golds and FP7/CAI's "The Line Up Song" also winning Gold.

McCann Worldgroup swept this year's show, being named Agency Network of the Year with a total of 23 awards, and McCann New York being named Agency of the Year with nine ANDYs and the Best in Show GRANDY Award for "The Field Trip to Mars."
Phil Ranta Headshot(1) (1).jpgLIA has revealed a new category in the 2017 competition, 'Social Influencer' chaired by Phil Ranta, chief creative officer, Studio71, a leading media company focused on digital talent.

TV, Print and Radio are no longer the only platforms for advertising; it has gone beyond Ambient or Digital, it has gone viral via social media. Facebook, Instagram, YouTube and Twitter have become the platforms for brands, agencies and marketers.  The hours spent in front of the TV or reading the newspaper or magazines; are now hours spent in front of a computer, a tablet or a phone. There is a new generation of artists emerging from these platforms.  Ones who own there audience, analyze data and creates content that reaches all kinds of demographics around the world......the Social Influencer.
Screen Shot 2017-04-26 at 9.59.36 am.jpgSingapore Airlines and Singapore Tourism Board have unveiled a new campaign to promote the "Singapore Stopover Holiday" package, the first campaign from Australian agency United Yeah.

The new interactive online game, which highlights some of the great value offerings contained in the Singapore Stopover Holiday package, can be found at www.singaporestopoverholiday.com.
Malcom Poynton_600x800.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Malcolm Poynton, global chief creative officer, Cheil Worldwide, based in London.

As the industry proudly displays it's peacock feathers in the hopes that jurors, clients and colleagues in Cannes will take note, the rest of the world continues with everyday life. So let's take a look at what ads everyday brands have running, well, every day.

BEST TV
Winner: McDonald's 'That place' - the $1 Coke deal is a brief McDonalds agencies the world over have done countless times. In other words, an everyday brand with and everyday brief. Nothing special there. Only this time, pitch-winning DDB off-shoot 'We Are Unlimited' have done it different. They've done it in a way that gets who they're talking to. READ MORE...

Jonathan Kneebone's D&AD Diary # Two

KNEEBONE-IMG_0968.jpgJonathan Kneebone, director of The Glue Society, is in London judging the Outdoor category at D&AD. Here is his second report, exclusive to Campaign Brief

Case-study-philia.

Yet another modern disease. One's that every bit as infectious as over-entering (see previous diary), but this one is additionally capable of causing the uncontrollable onset of tiredness and yawning.

Yes, case studies are the new mood films. And they can be just as dangerous in the wrong hands - as they can feel oddly impressive, even if the idea is anything but.
Petronas_1.jpgDirectors Think Tank director Sling Ng has just completed the latest Petronas F1 'Back to Start' spot for McCann Erickson Malaysia, in what is seen as a bold and unconventional direction for the client. The spot launched last week.

The idea behind the film is about ordinary people with extraordinary dreams. They work hard to rise and meet challenges. Petronas are inspired by these people and created the best fuels and lubricants to not just excel in the F1 sports but to keep everyone moving forward. The story is told in a reverse way, following the career path of an architect.

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Roads that honk_1.jpgHP Lubricants and Leo Burnett India have recently implemented a new innovation: the world's first anti-collision vehicle management system. Created by Leo Burnett India #RoadsThatHonk is aimed at safer highways across Indian roads.
 
The project was launched on NH1 in North India, along the Jammu-Srinagar Highway. The road is notorious for hairpin bends that makes it one of the most dangerous highways in the world (source: National Geographic). #RoadsThatHonk is named for the installed SmartLife poles that use radar technology across dangerous bends, alerting speeding drivers to avoid collisions. The poles are installed at key intersections, and use an advanced networked device to combine wireless technology, radar systems, and an anti-collision warning system, all powered by solar PV modules. 

VIEW THE CONCEPT
Geometry Malaysia.jpgGeometry Global Malaysia has picked up the public relations and digital assignments for the large Malaysian Telco, Digi. 

Digi (Digi Telecommunications Sdn Bhd) is a mobile connectivity and internet services provider with 12.3 million Malaysian customers. As Digi transforms from a telco into a digital company, Geometry Global Malaysia will be responsible for helping shape Digi's communication, public reputation and perception management, as well as providing end-to-end digital marketing solutions and driving strategic thinking in the digital space for the brand.
Finding Home 1.jpgGrey Malaysia in partnership with UNHCR, the UN Refugee Agency, has launched "Finding Home" - smartphone application that allows users to experience a refugee's journey of survival through an interactive experience.

The application aims to increase awareness and empathy among the public on the refugee issue, through the story of a Rohingya refugee child as she is forced to flee her homeland.

"Finding Home" follows the life of a fictional 16 year-old Rohingya girl, Kathijah, and her struggle to survive as a refugee in exile in a new and foreign country.

When launched, the application effectively 'takes over' a user's phone, and recreates the OS of a smartphone belonging to Kathijah.

Users will find themselves immersed in the real time experience of being a refugee, through the medium of text messages, video calls, and picture gallery. 

VIEW THE CONCEPT
VIEW THE FLY THROUGH OF THE APP
Kancils_DTT.jpgLeading Malaysian Production company Directors Think Tank followed up their recent highly awarded time at AdFest with some good wins at Friday night's Kancil Awards.

Think Tank grabbed a total of 4 craft awards for work that they entered and commercial that they produced but were entered by the agency also picked up 10 awards.

Their spot Allianz 'Sisters' (via Ogilvy Malaysia) won Bronze for Film direction, Cinematography and Art direction. While U-Mobile 'Video Head' (TBWA) won for Art direction. 
Diesel1.jpgDiesel recently launched a short film "The Walls", a part of its global campaign "Make Love Not Walls", in partnership with Geometry Global Japan. In this new spot, the agency adopted a Japanese interpretation to visualize "walls" that need to be torn down.  

The film starts with a bird's view over Tokyo at night. The Tokyo Tower in the centre completes the city's look - glamorous, refined and urbane. And three "Love Soldiers" appear, aimed at breaking down mental and physical walls.

GroupM Thailand wins 5 gongs at DAAT Awards

GroupM Thailand.jpgGroupM Thailand won five awards at the DAAT (Digital Agency Association Thailand) Awards held in Bangkok last week. DAAT recognises and awards best talents in the digital marketing communication arena. GroupM Thailand won in total of five awards namely; one gold, two silver, and two bronze in the following categories;

Agency Head of the Year
Gold - Siwat Chawareewong (CEO, GroupM Thailand)
Silver - Pathamawan Sathaporn (Managing Director, Mindshare Thailand)

Jonathan Kneebone's D&AD Diary - Day One

JKJUDGING DAD.jpgJonathan Kneebone, director of The Glue Society, is in London judging the Outdoor category at D&AD. Here is his Day One report, exclusive to Campaign Brief

Over-entering.

It's a modern disease. It can certainly cause irritation (mostly amongst those on the receiving end). And is highly likely to have side effects which result in depression or at the very least disappointment (mostly in the case of the entrant).

The cure? Hard as it is to do, resist the temptation.

Cannes Contenders: BWM Dentsu Australia

How will the Asia Pacific region perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

TheTailorMadeStore (1).jpgChadstone: The Tailor Made Store
BWM Dentsu, Melbourne

As Australia's largest shopping centre, Chadstone is uniquely qualified to cater to the one thing which makes a person unique - taste. We designed, created and built The Tailor Made Store. An intelligent kinetic structure which adapted and transformed to suit each and every individual. Chadstone shoppers used a bespoke Instagram mechanic to queue for their tailor made experience. On entry, the store asked a series of questions, gathering information from each person. A unique algorithm interpreted the data. And a team of stylists transformed the store within minutes. Tailor made products, lighting, music and mood meant a truly unique retail experience every single time.
mcdonaldsrest.jpgAustralia: After 12 years Leo Burnett Sydney has lost its slice of the McDonald's Australian business, with the fast food giant consolidating its creative account with DDB Sydney.

Says Leo Burnett Sydney CEO Pete Bosilkovski: "We are very proud of the exceptional partnership we've had with McDonald's. Over many years we've produced some amazing work and business results. We respect McDonald's decision to consolidate based on efficiencies and productivity, and we wish them continued success."

When contacted by CB, DDB declined to comment.
AFAA Raymond So1.jpgThe Asian Federation of Advertising Associations (AFAA) has partnered with the Korea-based AD STARS Organising Committee to begin a collaborative effort where AFAA Members will play a greater role to promote the annual creative festival held in Busan, Korea.

This collaborative partnership is a new milestone that will acknowledge the potential of advertising while delivering on one of AFAA's primary objectives to bring a more meaningful contribution from advertising to both regional and national socio-economic development.

"We are very excited to work with AD STARS to provide a forum for our members around Asia to meet, discover new creative innovations, and honor creative excellence in the beautiful city of Busan," says Raymond So, AFAA Chairman (pictured).

So says, "Although the purpose of AD STARS is to encourage and celebrate creativity it is also important for us to work together to support all creative agencies to stay relevant to today's expectations."
plug in3.jpgCreative Technology Ltd. has launched a campaign, created by J. Walter Thompson Shanghai, that illustrates how the company's Aurvana headphones deliver an immersive listening experience, with audio quality so true that you'll feel like you are directly plugged in to a live performance.

The campaign, which consists of three executions, "Rock", "Rap" and "Reggae", is designed to increase awareness of the Aurvana range, and drive both trial and purchase. The campaign will run in print and on Singapore's MRT stations throughout April and May.
Thumbnail image for GRAHAM-1.jpgSnickers_Hungerithm_3 copy.jpgClemenger BBDO, Melbourne was crowned Agency of the Year at the annual APAC Effie Awards held last night in Singapore, on the back of multi awarded work for TAC 'Meet Graham', Bonds 'The Boys', Snickers 'Hungerithm' and NAB 'Mini Legends'.

Clemenger BBDO scored four of the 15 Gold Effies awarded on the night, plus two Silvers and five Bronze. 

However, the Grand Effie eluded them, awarded to sister shop Colenso BBDO, Auckland for its DB Breweries 'Brewtroleum' campaign. The campaign also won three Gold Effies and a Silver.

Both offices contributed considerably to BBDO being named Network of the Year. The network took out an amazing 14 out of the 15 Gold Effies awarded on the night. Colenso BBDO won six of the Golds, while Clemenger BBDO Melbourne won four and BBDO India, I&S BBDO Japan, BBDO and Proximity China and Clemenger BBDO Sydney won one.

Graham Drew: Postcard from Malaysia

Graham Drew.jpgGraham Drew (pictured) is Executive Creative Director at Grey Group Malaysia, here's his take on Henry VIII meeting Melania Trump.

Melania, meet Henry
Everyone knows Henry VIII, the epic king who ate, drank and bedded a swathe across Sixteenth century England.

He snubbed his nose at the Vatican and even changed the law so that he could marry again and again. What a swordsman. Glory at his stout and mighty frame in Holbein's world famous portrait. Legs spread wide and the shoulders of a quarterback, the pose of a warrior or a wrestler, cower in envy at the mighty codpiece.

TIM LINDLEY.jpgBBH Singapore has expanded its content offering with the appointment of Tim Lindley as Managing Partner, Black Sheep Studios. Lindley will lead the growth and development of Black Sheep Studios, expanding it from an already successful production company into a best in class content and entertainment business.

Lindley (pictured) joins from Red Bull, where he was most recently Head of Owned Media and Communications for Asia, and previously headed the Digital, Communications and Red Bull Media House teams in the United Kingdom.

Black Sheep Studios also further strengthens its production capabilities with the appointment of Jonathan Gerard as Head of Production. Gerard is an experienced producer, bringing with him over 12 years of content production experience across the APAC region.
Lavang Khare.jpgGolinOpinion India has won the PR mandate for Magicbricks, India's No.1 property site. The agency was appointed after a multi-agency pitch.
 
The role of GolinOpinion will be to build a strategic framework for Magicbricks by establishing the brand's core values that define it across the country and strengthen the brand's positioning as a leader in the online real estate space.
 
Commenting on the appointment, Prasun Kumar, CMO, Magicbricks.com said, "The thinking and strategic framework recommended by Golinopinion team was well appreciated. The innovative ideas and a self-motivated team resonates with our ideology and we are assured that this partnership will bear fruits for us."
 
Commenting on the win, Lavang Khare, Executive Vice President, GolinOpinion (pictured) said, "This is a start of a great association between Magicbricks and GolinOpinion. We have found a partner who believes in our ability to create insight-driven innovative campaigns which influence customer behavior and drive change. We look forward to delivering robust campaigns and as a team will Go All In to achieve path-breaking results that the brand aspires for."

Chris Kyme: Postcard from Hong Kong

Chris Kyme_April2016.jpgChris Kyme continues his "Postcards from..." series and this time he is concerned why Hong Kong loves its celebrities...

Famous for being famous

I was in the car the other day approaching the toll booths for the cross-harbour tunnel, subconsciously taking in the outdoor visual pollution that masquerades as advertising, when a big handsome smiling face caught my eye. No I wasn't looking in the mirror, it was a strategically placed billboard signage for Caltex, right above where the cars approach the tunnel. It featured the celebrity (sort of) called Grant Imahara. And two things struck me. One being, hey that's clever, placing a Caltex ad right above where all of the drivers pass by. How relevant. The other was - who the hell is Grant Imahara? Is he a Lewis Hamilton's number one rival?
Mizone.jpgMizone's brand message has evolved from restoration to propulsion in its latest TV campaign from Y&R Shanghai, as the isotonic drink's iconic 'tilt-man' device is replaced by hundreds of flying college students.

Having communicated Mizone's everyday restorative qualities for a few years, the brand is looking to build a deeper bond with younger people, encouraging them to be proactive. As the TVC's young characters try to find excuses to procrastinate, they are propelled forward, quite literally, by a giant Mizone.

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Swati Bhattacharya.jpgThe Clio Awards, esteemed international advertising, design and communications competition has today announced the jury line-up in advance of the 2017 Clio Awards.

Swati Bhattacharya, Chief Creative Officer at FCB Ulka (pictured) will chair the Print, Print Technique & Out of Home Jury.

Joining her on the jury from Asia are Nisa Mujjalintrakool, Executive Director Dentsu Thailand, Norman Tan, North Asia Chief Creative Officer & China at J. Walter Thompson Asia Pacific and Roy Wisnu, Chief Creative Officer for Mullen Lowe Indonesia.
Woohyun Nam.jpgDentsu Aegis Network Korea has appointed Woohyun Nam as CEO of Dentsu Aegis Network Korea, effective 1 May. Nam, Chief Strategy Officer of Dentsu Aegis Network Korea, will succeed Yoshihiro Nagai as he moves back to Dentsu Inc. in Japan after building a strong organizational foundation during his tenure.

Nam (pictured) first joined the network in 2006 as Communications Planning Director, Carat Korea, and in just under two years, was recognised as one of the rising leaders. He was subsequently promoted to General Manager and doubled the agency growth in terms of staff strength and billings. During his career journey within the company, Nam was appointed CEO of various network brands including Carat, Vizeum and Isobar. Under his stewardship, Carat Korea won Agency of the Year for five consecutive years and Carat Korea was ranked number one in R3 new business league in 2012, 2013 and 2015.

In his current role as Chief Strategy Officer, Nam evolves and guides the strategic direction of the network in the capabilities of digital, content and productivity. As the new CEO of Dentsu Aegis Network Korea, Nam will be responsible for fostering the culture of collaboration and reinventing the way we work in the era of today's fourth industrial revolution, leading a strong team of over 190 specialists in the country.
Tour de Hill - Munnar Mini Game.jpgSeeing is believing, they say. But a new mobile app is sure to make you fall in love with God's own country even before you set foot in Kerala. Department of Tourism, Government of Kerala has recently launched the exciting mobile app called 'Visit Kerala Adventure', conceptualised and executed by FCB Ulka.
 
With the help of this unique yet simple app, one can explore many hotspots of Kerala through fun and interactive games. From unveiling a 'Red God' in Kannur to being the 'Sea Tamer' of Kovalam, each game's activity revolves around the speciality of a specific destination. Players can also win discount vouchers by winning games, and these vouchers can be redeemed upon their arrival in Kerala. Besides exploring destinations, exclusive tour and offer packages from prominent tour operators and hoteliers of Kerala can also be found on this app.
 
"We get thousands of tourists every year. Although they have great experiences in our state, some of them do wish that they could have known about the major tourist attractions and places of accommodation beforehand and planned their holidays accordingly. This app just fits the bill. It converts trip planning from a chore to a fun experience" - said, Shri P. Bala Kiran IAS, Director, Kerala Tourism.
LIA CHINA.jpgThe London International Awards Chinese Creativity Show will launch this year. This is the first global awards show that integrates creativity conceived, written and produced solely in the Chinese language as part of its global awards program. While it carries with it the coveted London International Awards name, as well as the same LIA Statue curated in a red color for the Chinese language market, this show only accepts work in Chinese from anywhere in the world. The Grand LIA and 'Of The Year' statues are the same exclusive LIA Black Statues. Finalists will be awarded certificates.
Live There_9.pngAirbnb has launched its latest marketing campaign in India, Live There, designed to encourage people to change the way they experience the world around them. Coupled with the company's recent Trips launch in the country, Airbnb urges travelers to experience a different side of a city, immersing themselves in communities through the eyes of locals.

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Nike_I Got Next_1sml.jpg2017 marks the 20th year of Nike Basketball in China. This March, Nike China launched a new basketball spot "I Got Next" with Wieden+Kennedy Shanghai, to celebrate the fearlessness of young basketball players and encourage more kids to step onto the court to be the next.

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SoupDaren.jpgSoupDaren Cup Noodles have an authentic home prepared taste as shown in this new print campaign from Mcgarrybowen Shanghai.

Credits - Chief Creative Officer: Jeffry Gamble. Group Creative Director: Danny Li. Copywriters: Sihan Jin, Sirene Zhou, Evan Zhao. Art Directors: Bingo Xu, Lucky Guo, Adam Yang, Roc Huang. Designer: Huangzong Duan. Photographer: Illusion Bangkok. Illustrator: Illusion Bangkok.
toby.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Toby Talbot, newly appointed CCO of Saatchi & Saatchi New Zealand.

As I pen this, it's nearly midnight on Tuesday 18th April in New Zealand (we're from the future, don't you know) and so therefore the absolute deadline of deadlines for the award show of award shows for us is only 48 hours away. Consequently, I'm eyeing this week's pick very much with Cannes in mind. Just as I suspect some of this work was written, produced and bought (in that order) with Cannes in mind. Yes, all condom, dog adoption, adult shop ad makers. I'm talking to you.

BEST TV
Let's start with Best TV. Winner: A real contender for metal in Film A16 will be Spectrum. Great insight and wonderfully produced by the incomparable David Shane. Speaking of which, this should clean up in Film Craft. My picks would be A01 Direction and A02 Script. What the heck, stick it in A03 Casting too, why don't you; the Grim Reaper is a crack up. David, if you're reading this, love to work with you again. There's no category for sycophancy unfortunately - I checked. READ MORE...
Upasana Dua.jpgY&R Group Indonesia has appointed Upasana Dua as Head of Planning, and announces the upcoming launch of 2017 BrandAssetValuator proprietary data for Indonesia.

A brand strategy specialist with some 16 years' experience across categories, Dua (pictured left) has headed up planning at both country and regional levels on iconic brands including Oreo, Horlicks, Kraft and NIVEA. Her extensive FMCG experience has revolved around the need to constantly reinvent and strengthen brand message.

Dua said, "It's an exciting time to be joining Y&R Indonesia, following the agency's considerable new business wins at the end of last year and ahead of the launch of BAV. With people creating their own identities and consumption patterns no longer defined by traditional demographic segmentation, brand marketers need strategic planning and insights now more than ever."
Matt Springate Image.jpgTBWA\Sydney has appointed Matt Springate as its new chief strategy officer. Springate is currently the managing planning partner at Grey London, and will join TBWA Sydney at the beginning of July.
 
Springate will partner Andy DiLallo, Nitsa Lotus and Paul Bradbury in the day-to-day running of the Sydney office across clients including Foxtel, David Jones, Virgin Mobile, ANZ, Airbnb, MasterCard, Tourism New Zealand, Gatorade, and apple.
 
Springate has a very strong reputation for developing culture-leading thinking that inspires effective creative work. He has worked in lead strategic roles in the most respected creative agencies in the UK and the US.
Bushfir Team.jpgFCB Ulka has launched their highly-hybridized service Bushfire, a one stop shop for start-ups in India.

With the emergence of start-ups, there cropped up the need of a specialized agency model to comply to their needs. Since these set- ups require select services, the need to break the conventional organization structures complimented with agility formed the premise of the prototype - Bushfire. epic shit. without bullshit.
Richard Bradley.jpgProject Worldwide, the independent, employee-owned agency network based in Detroit, MI, has appointed Richard Bradley as its first-ever APAC chief creative officer.

Bradley joins Project from Jack Morton Worldwide, where he was ECD of Sydney and Singapore and a member of the agency's global creative council. With more than 20 years of experience spanning advertising, design, brand experience, and digital, Bradley brings a strong integrated perspective to his craft that will help drive cross-disciplinary collaboration across the network.

Originally from London, Bradley has worked across three continents, won multiple creative awards, and worked with some of the top agencies in the industry. Clients he has helped include Nike, Coca-Cola, Porsche, Mastercard, Unilever, Rolls-Royce, Ray-Ban, and Google.

"I joined Project to champion great work and further foster a spirit of collaboration, inclusion, and excellence across the network for our agency brand and our clients," said Bradley.
Inorbit.jpgIn India, millions of women run small businesses out of their homes. However, these businesses are usually written off as just cottage industries, with no real scope for growth.
 
So as one of India's largest mall brands, Inorbit Mall along with DDB Mudra West came together to change this. By inspiring and empowering these women to get their businesses rub shoulders with India's biggest brands.

VIEW THE FILM
_04Z0770[1] (1).jpgCB Exclusive - After a successful three years establishing Special Group in Australia, Matty Burton (left) and Dave Bowman (right) are set to take a role at Google, leading the Google Zoo operation throughout the Asia Pacific region. Burton and Bowman will remain vested in the Special Group business, maintaining a shareholding in the company.

Prior to Special Group the award-winning team spent the last five years with TBWA Sydney as ECDs. Before that Burton was CD at Saatchi & Saatchi Sydney while Burton was a CD at Droga5 Sydney. Prior to that the pair worked at Saatchi & Saatchi New Zealand before heading to Droga5 New York.

Says Lindsey Evans, CEO and founding partner, Special Group: "Matty and Dave joined Special Group Australia just six months after launch and in less than three years have helped build a truly modern culture with killer talent, an enviable group of client partners and an offering that has seen our business gain five Agency of the Year awards. We are obviously absolutely gutted to see them go but very happy that they remain vested in our future success as shareholders."
young-lions-health-award.jpgLions Health has launched the 2017 Young Lions Health Award in partnership with UNICEF and "la Caixa" Foundation.

Now in its third year, the competition challenges young creative communications professionals to present a core idea, including a launch event/activation, digital activation and video idea, aimed to be launched on World Pneumonia Day, 12 November.
Pitch.jpgAn aspiring French filmmaker sits down with Hollywood's top producers of big budget blockbusters to pitch his seemingly eccentric movie ideas. It doesn't go well. Unbeknownst to them, the scripts he describes have already been created and released to critical acclaim, even winning The Palme d'Or, the highest prize awarded at the Cannes Film
Festival.

This is the crux of new short films released by Alliance Française de Singapour, part of the leading global network promoting French language and culture, in support of their efforts to promote French cinema to audiences in Singapore and around the world and grow its popularity.

VIEW THE FILMS
James KL.jpgHakuhodo Singapore Creative Director, James Keng Lim, heads this year's Crowbar Awards to lend his stewardship in recognising emerging talents.

A multi-awarded communications leader, Lim's forte lies in creating authentic and transformative storytelling that connects brands with their audiences.

With 18 years of driving the communications agenda, his work is regularly recognised by highly respected advertising, marketing effectiveness and digital award shows such as D&AD, Cannes, One Show, EFFIES, APPIES, Mob-Ex, and Asia Interactive Awards. In addition, he has also been on the panel of judges for numerous industry award shows such as New York Advertising Festival, Creative Circle Awards, Crowbar Challenge, and Google Creative Awards.
Chee Guan Yue.jpgOgilvy China has appointed Chee Guan Yue, previously Chief Creative Officer of Dentsu Shanghai, as group executive creative director for Ogilvy Shanghai. Yue will directly report to Graham Fink, Chief Creative Officer, Ogilvy China.
 
Yue (pictured) will be partnering with the current ECDs, Thomas Zhu and Darren Crawforth, to share client responsibility in Shanghai. As Ogilvy China is moving towards an integrated structure, the joining of Yue will strengthen its creative firepower in Shanghai while putting more senior creative leadership on clients in need.
Penny Chow sml.jpgIPG Mediabrands has announced the launch of specialist social media agency Mediabrands Society in Hong Kong. This move marks the growth and subsequent rebranding of their successful social media unit Rally Worldwide, into one of the largest full service social media agency teams in Hong Kong employing 25 dedicated specialists; a number which they expect to double within the next 12-18 months.
Judy-Cheong.jpgDigitasLBi Singapore has appointed Judy Cheong as Senior Account Director working predominantly on UOB.

Cheong's responsibilities will include the oversight and management of UOB Singapore as well as other key duties.

Prior to joining DigitasLBi, Cheong (pictured) worked four years at Ogilvy as Associate Digital & Social Strategy Director at Social@Ogilvy, Ogilvy & Mather Singapore, where she was responsible for leading social on 360 accounts such as the Ministry of Youth & Communications (MCCY), in Ogilvy Malaysia for MILO and Nescafé. Cheong also spearheaded operations and business growth for Nestlé Singapore, instrumental in winning and managing the Electrolux Regional social business based out of Singapore.

Final deadline for APAC Tambuli Awards today

Kentaro Kimura PHOTO.jpgThe Asia-Pacific Tambuli Awards will close entry submissions today, April 18, 2017. Additional fees apply for all late entries submitted between April 10 and April 18. Conference and Awards night will be held on June 6, 2017 in Manila. Entry forms may be downloaded here.

The APAC Tambuli Awards is the pioneer awards show globally on effective advertising for good. It honors brands that do good and do well - showing the seamless integration of creativity + human good + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase. The Creative Executive Jury will be led by Kentaro Kimura, Co-Chief Executive Officer and Executive Creative Director of Hakuhodo Kettle Tokyo, as Jury President (pictured).
RealRaskha.jpgSapientRazorfish India recently won an award for the Best construction online video at the 2017 Internet Advertising Competition Awards for their campaign for UltraTech Cement - #RealRaksha. Presented by The Web Marketing Association, the Awards were announced in March 29, 2017.
 
With the interpretation of 'Raksha' or protection becoming increasingly archaic, it was important to bring forth a perspective that was not thought of before.  The campaign communicated the concept in a unique way, drawing on UltraTech Cement's core belief that protection doesn't just involve strangers on the street, but begins at home. For the campaign, SapientRazorfish built on the narrative of protection with the theme of Raksha Bandhan as a platform.

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TB.jpgIndia has been battling the air borne disease Tuberculosis for decades. The disease has been a taboo and paucity of open conversation and has led to high mortality and morbidity. 1 person dies every minute due to TB in India and the country has the highest global burden with every 1 in 4 TB patients being Indian. The government has made several attempts to create awareness about the symptoms, cure and eliminate the stigma around it. The two key issues faced are that a lot of people do not take the symptoms seriously or don't get early diagnosis for TB and once they avail the treatment, many patients drop out without completing the course. This results in drug resistant TB, which is complicated and often fatal.

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J. Walter Thompson Pakistan wins Ufone account

Ufone.jpgJ. Walter Thompson Pakistan has won the Ufone creative and digital account after a competitive pitch.

Ufone, owned by Etisalat Group Company, is one of Pakistan's top mobile telecom providers, with a presence in all major cities in Pakistan and nationwide coverage.
Rabbit.jpgThere's always room for more. A pet adoption print message from McCann Worldgroup Mumbai for World For All Animal Care and Adoptions.

Credits - Art Director, Copywriter and Retoucher: Pranav Bhide. Photographer: Amol Jadhav. Finisher: Nitin Sawant, Nagesh Mithbawkar.
Himalaya.jpgThe Himalaya Drug Company, India's leading home grown Wellness brand, launched a new TVC for its flagship brand Himalaya Purifying Neem Facewash that promises to tackle a teenager's first pimple.

Based on the insight that when a young girl gets her first pimple and seeks a solution, her go-to person is always her elder sister. She trusts her and knows that she will have the right solution. The TVC captures this bond between two sisters and how an elder sister cares for the younger one when she gets her first pimple, by not preaching a solution but by playfully talking about her own experience.

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Kentaro_Yang Yeo.jpgIn a major creative development Yang Yeo (right) and Kentaro Kimura (left) have been named APAC Co-Chief Creative Officers at Hakuhodo. 

Masayuki Mizushima, Hakuhodo Inc's President & CEO said the duo's talent, fame, diverse management experience and track records were part of the network's ambition and commitment to raise its creative firepower beyond the Japan market, where Hakuhodo is Japan's second largest operator.

"These two mega talents are fearless! Internally, they are better known as "The Creative Kaijus (monsters)!" laughs Masaru Kitakaze, Worldwide CCO and Senior Corporate Officer of Hakuhodo Inc. "Their bravery and audacity is exactly what I needed to break down barriers, explore uncharted territories, and innovate without the traditional baggage. Yang and Kentaro are the kind of "Kaijus" we want and need in Hakuhodo. Moreover, two brains are stronger than one, and this newly formed dual-leadership will provide our business partners the best of both worlds--delivering truly global creative standards and point-of-view, without losing our heritage and DNA.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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