McDonalds_Loving the night 1.jpgPhad Thai.jpgAfter two years' absence, the Bangkok Art Directors' Association has relaunched and restructured their annual B.A.D Awards. The awards is Thailand's longest running creative competition with a 32 year history.

This year the Bangkok Art Directors' Association has introduced a completely new concept to advertising award competitions in Thailand with the B.A.D Awards taking shape as the '10 Best of B.A.D', showcasing the very best of creative and craft works of 2014 - 2016.

The President of the Bangkok Art Directors' Association, Subun Khow, Chief Creative Officer of Dentsu One (Bangkok) said: "Since the B.A.D Awards has not be held since 2014, we wanted to make the reintroduction of show completely new, different and unique.  While the goal of recognizing excellence in creativity and craftsmanship remains, we also wanted to revamp and transform the Awards. With this new model, the 10 most creative and the 10 most well-crafted works will be awarded each year regardless of the medium of the works. That is, print campaigns, commercials, radio spots, all compete in the same pool. We believe that great ideas well executed will be exceptional regardless of what they compete against."
D&ADJury.jpgD&AD has named 19 creatives from the Asian region to sit on the various jury panels for their 2017 awards.

Three of these - Pann Lim, Josy Paul, and Merlee Jayme - will head the panels as Jury Foremen. Merlee Jayme, Chairmom and CCO at Dentsu Jayme Syfu Philippines will lead the Press jury; Pann Lim, Co-founder at Kinetic Singapore, will lead the Crafts for Design category; and Josy Paul, Chairman and CCO at BBDO India will head the Outdoor category.

See the full list of judges from Asia below:

Art Direction
Hanyi Lee CCO, The Secret Little Agency Singapore

Branded Content & Entertainment
Tim Cheng Chief Creative Officer DDB China Guangzhou
Ajab Samrai, CCO, Ogilvy & Mather Japan
Jackson-Steve-NEW.jpgAustralia: Campaign Brief can reveal that Innocean Australia has snared awarded creative director Steve Jackson from DDB Sydney as its new ECD - effective early January - filling the vacuum left after the departure of Dave King back in October.

Jackson joined DDB Sydney in April 2013 as creative director primarily on the McDonald's account.

Throughout his career, Jackson has picked-up awards at all the major local and international shows, including D&AD, Cannes and One Show and One Show Entertainment.

Co-author of some of Australia's most memorable campaigns, Jackson worked at Cape Town's Jupiter Drawing Room before landing in Australia at Publicis Mojo in Melbourne. He then moved to Sydney where he was promoted to creative director at Saatchi & Saatchi, before heading down the road to Droga5 in March 2011.
Golf Daddy.jpgCheil Worldwide has created a golf-themed children's book to help teach the virtues of life. The book will be used in the "Golf Daddy Class," an educational program sponsored by Orient Golf, a golf distributor in Korea, with the aim of helping golf-playing adults share their life lessons from playing the sport with the younger generation.

In Korea, golf is often portrayed as a business tool for fathers on weekends while its inherent sportsmanship goes unnoticed. Orient Golf, the client of Cheil Worldwide, was looking for a corporate social responsibility program to change this perception and to position itself as a leading brand in people's minds.
Base Camp.jpgagoda has partnered Saatchi & Saatchi Singapore to launch a major integrated campaign targeting Indonesian millennial travellers. The #agodabasecamp campaign embraces the idea of the travel accommodation as the starting point for travellers as they embark on transformative travel experiences. The six-month campaign was created by Saatchi & Saatchi and features TV advertising, thematic and tactical digital banners, KOL engagement, social content strategy, and a campaign site to drive conversions.

VIEW THE SPOT (in Bahasa)
Keegan Pinto.jpgFCB Ulka has appointed Keegan Pinto as Creative Head - FCB Ulka (West) and National Creative Director - Branded Content.
In this role, Pinto (pictured) will be responsible for enhancing the creative quotient and strengthening the creative capabilities for the agency and will be based out of Mumbai.
With over 15 years of experience in the industry, Pinto is one of the most recognized and awarded names in the business. He has been a part of Colenso BBDO New Zealand, Publicis Ambience, Ogilvy & Mather India and Lowe Lintas. In his most recent outing, he was Creative Head of MTV India. His work has won him accolades at both national and international circuits such as D&AD, The One Show, Adfest, Cannes Lions, Abbys, Effies, DMA Asia Echo Awards, Promax India, Asia and World.
Tiger Beer.jpgThe festive season has always been a time for reunion, where friends and family come together to connect and bond with the ones who matter. While many Singaporeans look forward to the Christmas and New Year celebrations, some choose to spend the festive period away from home, taking advantage of the longer holiday break, with 32 per cent of Singaporeans going overseas for a holiday during Christmas in 2015.


Gawen Rudder: From 'yes but' to 'why not'

LP meetings.jpgAustralian ad industry veteran Gawen Rudder agrees with The Works Sydney co-founder Damian Pincus that now is the time for creative companies to put game-changing ideas in front of clients.

I don't know who Louise Pierson is, but just love her quote.

Let's dedicate this to the client in the red chair. The one who sees promise in your campaign, the bold one who says, 'Why not', and the one who, like Andrew Howie of Meat & Livestock Australia, says, "Let's work on this together and make it even better." Howie is cut from the same cloth as his much admired and revered predecessor, the late David Thomason. David was the client every agency wanted to work with, the client who balanced risk and responsibility in approving a decade of Australia Day lamb campaigns in the face of all manner of complaints from outraged vegans and claims of racism.

Damon Stapleton: The truth will set you free

unknown-1 (1).jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

"Everything we hear is an opinion, not a fact. Everything we see is a perspective, not the truth." - Marcus Aurelius

Nothing reminds you of your love for advertising more than lying next to a man discussing the insertion of his catheter with his best friend.

It has been an interesting two weeks. I had been in hospital because my appendix was trying to kill me. Auckland City Hospital looks like it was decorated by an East German Dictator who discovered he had no creative ability and a large amount of grey paint left over from painting his tanks. But I shouldn't grumble, the magnificent and dedicated people there saved my life. And for that, I will forever be grateful. And they deserve better decor.
RUA PERSTON (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Rua Perston, associate creative director, Arnold Boston.

Curiously, all the TV this week felt like it was longer than it needed to be, just like the US election.

There was one exception however: the "Wes Andersen H&M spot". Shot with his unique visual language, it is beautiful and charming; more of an epic short film than an ad really. So even though it's completely void of an idea, it's still my pick of the week. READ MORE...
BBDO FLARE David Wright.jpgBBDO Guerrero has launched Flare Manila, a part of the network's global video content arm and has hired David Wright, from Rogue Studios in London to lead it.

Wright (pictured) will oversee all aspects of production and manage a team of producers, editors, and graphic artists as well as overseeing freelance directors and other talent. He will be working closely with creative teams in producing multiple pieces of work that can be used across platforms.

Flare Manila is already in operation. And has so far created online video content for the likes of Isuzu, Mountain Dew, Pepsi, Quaker, Snickers and Yellow Cab.
Beat me 3.jpgBBDO Pakistan has collaborated with UN Women Pakistan to create a new unconventional campaign - #BeatMe - in the hopes of mobilising women and men to demand an end to violence against women.

In a clever paradox, the campaign showcases a woman inviting men to beat her, but at things she is good at; amazing feats women have achieved globally. Featuring prominent women from Pakistan, including a singer, a mountain climber, a chess champion as well as athletes, the message focuses on the strength of women no matter where they are from and debunks the erroneous notion of women being inferior to men.

Lions 2.jpgHSBC has unveiled replicas of Stephen and Stitt, the iconic HSBC lions, which have been turned into art pieces inspired by the colours of the Pride rainbow. The unveiling is the culmination of HSBC's campaign: Celebrate Pride, Celebrate Unity. The campaign by Grey Hong Kong encourages support for Hong Kong's Lesbian, Gay, Bisexual and Transgender (LGBT) community from within the LGBT community itself as well as from all those who support equality for everyone.

Diana Cesar, Group General Manager and Chief Executive, Hong Kong (pictured above left), and Kevin Martin, Group General Manager and Regional Head of Retail Banking and Wealth Management, Asia-Pacific (right), unveiled the lions.
Do more.jpgWeary residents of Jakarta are used to waiting for everything - for traffic to clear, for queues to move, for websites to load.

Often, they think they don't have a choice. But in fact, they do. Web browser company Opera's campaign - #DaripadaNunggu, or "Better Things to do" - aims to inspire people to do something useful instead of just waiting.

Sentosa copy.jpgDentsu Singapore has been appointed as Sentosa Development Corporation's creative agency to drive strategic branding and tactical marketing communications for Sentosa - Asia's leading leisure destination and Singapore's premier island resort getaway.

Under the appointment, Dentsu Singapore will provide strategic counselling and planning services, as well as oversee the conceptualisation, development and implementation of integrated branding and marketing activities for Sentosa to establish positive emotional connections between the brand and its audience in Singapore and abroad.
KCH_Surgeon_Tryout_2.jpgClio Health has today announced its 2016 winners. Asia has scored 2 Grand statues, 7 Gold statues, 6 Silver statues and 7 Bronze.

TBWA\Hakuhodo Japan has won a Grand and Gold statue for Kurashiki Central Hospital, "Surgeon Tryouts Campaign" and Dentsu Japan picks up a Grand, Gold and two Bronze Statues for Green Ribbon Project Committee, "Second Life Toys".

Medulla Communications Mumbai wins Gold for Indian Association of Palliative Care (IAPC) "Last Words" plus 2 Silver and 1 Bronze.
Gavin Mcleod PR-Medium-web.jpgAustralia: Gavin McLeod, executive creative director at R/GA Sydney is leaving the agency after four years to pursue opportunities overseas. McLeod joined R/GA in January 2013 from TBWA Sydney where he held the role of ECD since March 2011.

Prior to TBWA Sydney, he had four years as creative director of M&C Saatchi/Mark, Sydney where it was consistently the most awarded direct agency in the country, boasting several "agency of the year" accolades as well as being the second most awarded in the world in 2006 and the third most awarded in the world in both 2007 and 2008, according to the WON report.

Apart from being awarded at every major award show, McLeod (pictured) has chaired juries at AWARD, AdFest and ADMA as well as judging at D&AD, The Caples and Cannes.
Ted Royer_Campaign Brief 2016 .jpgNext year, one of the creative giants (and good guys) of ad land, Droga5's Ted Royer, is returning to Asia as Grand Jury President of ADFEST 2017. In a career spanning 20-years, Royer has won enough metal to sink a small ship: over 100 major awards, and counting. Just this week Droga5 was named Adweek's 2016 U.S. Agency of the Year and earlier this year Royer was named #1 in Business Insider's "The 30 most creative people in advertising 2016". Campaign Brief Asia caught up with Royer - Chief Creative Officer at Droga5 New York - to find out more about his trip to Thailand next March.

Ted, this is not your first ADFEST is it?
I used to live in Singapore, so I've been to ADFEST a few times. I'm really excited about returning - besides the chance to catch up with a lot of old buddies, I love going to other parts of the world and seeing how our industry has evolved in different markets. ADFEST has its finger on the pulse in so many parts of Asia: countries I haven't been exposed to in awhile. I think some of the work from these places is going to be fascinating to me.
84313778-5347-429a-90c6-56727dc2f89d.jpgAWARD is still accepting entries for the 38th AWARD Awards.

Get your entries in by next Monday, December 12, 5pm Australian EST.

A late fee will apply.

This year eligibility dates have been extended to cover the full call for entries period through into early 2017; any work first aired or published between the 6th November 2015 and the 31st January 2017.

SpeakUp.jpg80% of sexual assaults in Thailand go unreported. Now a hard-hitting short film from GreynJ United for the Thai Institute of Justice gives abused women a voice. Released on November 25th, the International Day for the Elimination of Violence Against Women, the film explores the devastating emotional legacy suffered by survivors. Locked into a mental prison of fear and shame, their lives are destroyed while their silence allows the perpetrators to go free. The film aims to overcome women's doubts about justice and law enforcement in Thailand and raise their voices to ensure that it is the culprits, not their victims, who are imprisoned.

SkillsNotScars.jpgBuilding on the worldwide success of its #EndAcidSale campaign for Make Love Not Scars last year, Ogilvy has launched a powerful new campaign to benefit the cause of acid-attack survivors.

In the campaign hash-tagged #SkillsNotScars, acid-attack survivors present their skills to potential employers through a CV with a twist - a Video CV. After stating standard information about themselves and their skills, these women end their Video CV by saying that they could have well emailed a written out CV like any other candidate, but they created a Video CV so that their potential employer could also see their acid-scarred faces, and they hoped that this will not be the barrier for their employers.

Bajaj Dominar 400.jpgAfter a rigorous pitch process lasting more than 2 months, Ogilvy India has won the creative business of Dominar 400, the New Big Bike from Bajaj Auto Ltd. The size of the account is yet to be ascertained, but going by the market anticipation of this bike, this is surely going to be one of the most talked about launches of this year.

Commenting on the development, Sumeet Narang, VP Marketing, Bajaj Auto said, "Dominar has been one of the most awaited launches. It will be the biggest and most technologically advanced bike from our stable and we expect it to take motorcycling in India to a next new level. We therefore wanted a concept that was unusual yet something that bikers could connect well with. We found the idea presented by Ogilvy meeting that expectation and having sufficient play for future build ups."
Screen Shot 2016-12-05 at 12.30.22 PM.jpgFrom Brexit to the Rio Olympic Games to the unfolding refugee crisis, 2016 saw the Getty Images' editorial team of award-winning photographers provide coverage 24 hours a day, seven days a week, from all corners of the world. They were at the center of the key news stories and events, covering more than 130,000 news, sport and entertainment events at home and around the globe: over 70,000 in entertainment, 30,000 in sport and 30,000 in news.
The Getty Images Year in Focus 2016 collection curates the year that was in stunning photographs, including the defining moments that encapsulate the global news agenda and events of 2016.
Clemenger CCO pic (2).jpgAustralia - Clemenger BBDO Sydney has hired Ben Coulson as chief creative officer.

Coulson joins Clemenger after 10 years at Y&R, most recently as CCO Australia and New Zealand, and succeeds Paul Nagy who recently resigned from the agency.

Coulson is currently ranked in the Top 10 Chief Creative Officers in the world in the Won Report and has twice been named top 5 creative directors in the world at Cannes.

Says Andy Pontin, CEO, Clemenger BBDO Sydney: "Ben is an outstanding creative leader with a pedigree that speaks for itself. More importantly, he cares about people and is brilliant at nurturing creative talent and a creative culture. We're thrilled to have Ben on board."
Charlie Ballie RadiumOne_Headshot.jpgAmnet, Dentsu Aegis Network's programmatic agency, and RadiumOne have announced a data and platform collaboration across the Southeast Asia region.
The partnership will see RadiumOne's proprietary mobile and sharing analytics software deployed across Amnet's clients, complementing existing technology to fuel paid media effectiveness. Amnet will also now be able to leverage RadiumOne's unique interest and intent data, offering brands access to Web and mobile sharing data across the region.
Marc Langenfeld, Amnet's Regional Director for Southeast Asia, said, "Ament is focused on providing best-in-class, technology independent solutions for our clients, and this collaboration with RadiumOne creates another fantastic opportunity for us to do so."
ShaziaKhan.jpgJ. Walter Thompson Pakistan has appointed Shazia Khan as Planning Director. Khan brings over a decade in  experience in the advertising industry.

Khan (pictured), who has a Master's degree in Business Administration from Institute of Business Administration (IBA), started her career in one of the biggest agencies in Pakistan and by 2007, was looking after the countrywide portfolio at Ogilvy & Mather Pakistan.

Her key projects included launching Nestle Bunyad and Nesquik, relaunching Nestle Fruitavitals (Juices) and creating the very successful "Mumschool" activation for Maggi. Later, she was also assigned BAT Pakistan's star brand, Goldflake, a period in which she developed a research paper on Pakistani youth.

Khan is one of five founding members of Ogilvy Noor - the world's first Islamic branding consultancy. In 2010, she moved to Malaysia as Associate Planning Director, representing Ogilvy Noor in the region. One of the key projects she worked on was a Halal beauty proposal for the beauty giant Shiseido.
SUHDTV_pdtshot_A.jpgCheil PengTai has partnered with Samsung Hong Kong to launch its latest smart TV, the 55 inch SUHD 4K Curved Smart TV (KS9800) in the Hong Kong market through social media platforms - Facebook and Instagram - which aims to attract a younger target audience group. The online social media campaign started on December 1st and will be spilt into 2 phases which will end on December 8th. To narrow down a specific target audience group, two local KOL's are partnering with the brand to encourage more interaction by asking followers to submit UGC (user generated content) which will roll out on Samsung Hong Kong's Facebook page not only to play up the TV "realism" experience but also increase the engagement of fans and followers on the social platforms.
Alejandro Cancio - McCann Health Singapore.jpgMcCann Health Singapore has appointed Alejandro Canciobello as its new Creative Director.

Canciobello (pictured) recently relocated to Singapore from Peru, transferring within the McCann Worldgroup family, as he joins from McCann Lima.

A multi-award winning creative, Canciobello has a host of creative and effectiveness awards to his name, including a Gold Lion at Cannes this year for his Red Cross campaign, "Hashtags for Life".

"McCann Health won Health Network of the Year at Cannes this year, so I am delighted to have the opportunity to work with some of the most inspirational people in healthcare communications and look forward to focusing my efforts on a sector that makes a real difference", said Canciobello.

June Laffey, Executive Creative Director, Australia and SE Asia commented, "Alejandro is already highly awarded and respected for creating work that makes a difference to people's lives. His inner need to help people through creativity, coupled with his huge ability, makes him the perfect fit for McCann Health Singapore".


150521HFTWP18_139472 (1).jpgAfter opening Sundance, starring at Tribeca and achieving worldwide distribution, Taika Waititi and Curious' quirky film about a boy who triggers a manhunt, has been named #1 Best Movie of the Year by Empire magazine.

Empire is THE British film magazine published monthly by Bauer. It's the biggest selling film magazine in the UK that is also published in the US, Australia, Turkey, Russia, Italy and Portugal.
adidas Climaheat1.jpgWith the release of the adidas Climaheat jackets, adidas Hong Kong created a virtual reality fitting room at its Hong Kong adidas Sport Performance Flagship store in Causeway Bay.

While ordinarily, customers would try on apparel in a conventional fitting room, the adidas VR fitting room exposed customers to weather effects including audio, visual and temperature control. The fitting room environment simulated training in cold weather, which added a degree of realism to the "snow run" that customers were challenged to complete in the VR game. 
Sunshine.jpgTBWA\Group in Vietnam has elevated senior executives and announced new hires. The agency has promoted Tan Nguyen (known as Sunshine) to Managing Director from her previous position as Digital Lead and Chief Marketing Officer, while Tom Guerin becomes President TBWA\Group Vietnam, with immediate effect.

Philip Brett, President of TBWA\Asia said: "Vietnam is an important market for the TBWA\Asia Collective and under Tom's leadership, the agency continues to enjoy strong year-on-year growth. With Tom's responsibilities evolving, we're pleased we have the depth of talent to elevate from within. Sunshine has been instrumental in driving growth across the agency, attracting new business as well as talent."

Sunshine (pictured) will also join the Regional Leadership Collective, led by Brett.

In addition to Sunshine's appointment, Lien Dinh has been promoted to Group Creative Director. Lien (pictured below), a highly respected Vietnamese Creative Director, has been instrumental in elevating the creative product for the agency over the last four years.
Screen Shot 2016-12-02 at 10.00.48 AM.jpgJ. Walter Thompson's Innovation Group has today unveiled its third annual Future 100 report.
Future 100: Trends and Change to Watch in 2017 helps readers keep a tab on emerging consumer behavior with 100 original trend predictions from the Innovation Group. Sliced across 10 categories, each trend is delivered in digestible snapshots that explore how the trend is already showing up in consumer behavior today, signs that it's growing more popular and an original analysis on why brands and marketers should be paying attention.
From trends like "Vagina-nomics" and "Artificial Nature" to "Tech vs. the Trolls" and "Halal Tourism," Future 100 foresees a 2017 full of new frontiers for consumers and new opportunities for brands.
MoreToGive_LB India.jpgFortis Healthcare, India's biggest chain of hospitals, in association with NDTV and Leo Burnett India, has rolled out the #MoreToGive movement to encourage organ donation in India.

Half a million Indians die each year, waiting for organ transplants that never happen. India is known for its world class prowess in organ transplantation, but no amount of medical expertise can help if there aren't enough organ donors to save lives.

In a country of over 1.2 billion people, 0.34 donors for each million people doesn't add up at all. Especially when juxtaposed with the number of donors per million people in the West: an average of 30.
Buster The Boxer_John Lewis Christmas-thumb-400x198-236723.jpgUK retailer John Lewis is bouncing with joy today after its 2016 Christmas campaign "#BusterTheBoxer" was named the most shared ad of 2016 by video ad tech company Unruly.

The two-minute video ad, which features an array of animals playing on a family's trampoline at Christmas time, appears at the top of Unruly's annual Top 20 Global Video Ads Chart after attracting Aerial-thumb-400x191-210936.jpg1,949,387 shares across social media. The ad's performance since its launch on November 9 also makes it the 5th most shared Christmas ad of all time and the most shared John Lewis ad ever.

Fours ads from the Asia region have made the Top 20 including Ariel "#ShareTheLoad" via BBDO India ranking in at #8, 7-Eleven Thailand "Teachers" at #10, McDonald's Philippines "Tuloy Pa Rin" ranked in at #11 and ranking in at #19 is Mentos Indonesia with 'Mentos Mentors'.
Justin Barnes.jpgAfter a global search, J. Walter Thompson New Zealand has hired Justin Barnes as executive creative director. Barnes, who was most recently creative director at SapientNitro in London, will take the creative reins in January.

Says Simon Lendrum, managing director, J. Walter Thompson, New Zealand: "When we set out to find our new ECD, we wanted to find a creative leader who had demonstrated the ability to build big brands, but was also fluent in new technologies. Justin is such a leader."

Says Matt Eastwood, worldwide CCO, J. Walter Thompson: "Today more than ever we see that creating truly pioneering solutions requires an intersection of skills. It's fantastic to welcome Justin to J. Walter Thompson, as he comes equipped with a diversity of experience that can empower us to craft even more integrated creative solutions for our clients' brands."
TigerSTREATS (1).jpgIn our polarised world, where everything from politics to fashion conspires to keep us apart, there is one place where old and young, East and West, fat cats and underdogs all sit shoulder to shoulder: sharing an ice-cold Tiger beer at the street food table. 

To celebrate the power of Tiger Beer and street food to bring us closer, Tiger Beer is launching Tiger STREATS. An intriguing dining concept, where two chefs who live worlds apart, but share the honour of culinary fame, will join forces for the first time. A global event, Tiger STREATS launches first in Sydney followed by Auckland, New York City and Kuala Lumpur.
The D&AD Professional Awards 2017 early entry deadline is in two weeks.
Enter your work by 14 December 2016 and save 10%.

Pencils Line Up 2017 (1).jpgThe 55th annual D&AD Professional Awards are now open for entry. With subcategory changes, the majority of the jury foremen and women announced and a sneak peek of the creative campaign by Lucky Generals, there's quite a bit to grab your attention.

Professional Awards - what's new?

Although there haven't been any new category additions, there are some notable changes within sub-categories that will celebrate the latest innovations. For the first time D&AD will now award innovations and fresh new work that comes to the market in Beta or as prototypes. New websites, products and new iterations of existing platforms will all get the chance to submit their work to be judged and win a Pencil. (This work will be eligible for a Wood Pencil).
McDonalds China 2.jpgMcDonald's is making an innovative change to China's fast-food industry. This week, the fast food giant launched its latest 'Technology, is there for more than you think' campaign, through a combination of online videos and in-store experience event, that bring McDonald's latest concept an 'Experience of The Future' platform to life. Leo Burnett China, is the lead creative agency behind the campaign.

The 45-second online video shows a real McDonald's customer, who is actually a professional Game Planner & Operator, ordering his choice of burger just the way he wants it at a Self Ordering Kiosk late at night.

Glenlivet.jpgA short film created by Dentsu Taiwan for global Single Malt brand, The Glenlivet,has won several major awards recently. "Single Belief" picked up a Grand Prix and four Golds in the Integrated Marketing, Feature Film, Short Film, and Best Director categories, at the recently-concluded prestigious China 4A Golden Seal Awards in Beijing. In addition, it also took home a Grand Prix and Gold award at the Taiwan 4A Creative Awards. Dentsu Taiwan not only bagged one of the industry's most coveted honours but also achieved the rare feat of being a Cross-Strait, double champion.

AIR-NZ-CHRISTMAS.jpgAir New Zealand, via agency Host, Sydney, has teamed up with multi-platinum Irish artist Ronan Keating and rising Kiwi acting star Julian Dennison to record a uniquely Kiwi take on one of the world's most iconic Christmas songs, rewritten to celebrate the magic of a Southern Hemisphere Christmas.
The online video Summer Wonderland captures the fun as Hunt for the Wilderpeople star Julian Dennison directs a reluctant Ronan Keating in a witty rewrite of Walking in a Winter Wonderland, to better reflect the festive season down under.


View the Air NZ Xmas Site
Screen Shot 2016-12-01 at 8.53.08 AM.jpgTBWA, Auckland has launched a new film in support of Asahi Super Dry, the number one beer in Japan.
Says Andy Havill, category manager - NZ beer and cider, Independent Liquor: "Asahi Super Dry is a beer with perfection at its heart and this is a playful take on the serious science that goes into our product."

Originally developed as a result of a 5000 person survey in the Japan, Asahi pioneered a new direction for beer in Japan and the world, inspiring many imitations in its wake.

Cathay_Wedding.jpgMcCann Hong Kong and MRM//McCann Shanghai are promoting the closer relationship between Cathay Pacific and the newly rebranded Cathay Dragon with a 'Marriage in the Air' campaign that launched.

In partnership with three of the largest travel platforms in China - Ctrip, Mafengwo and Qyer - a competition featuring three travel influencer couples trying to outdo each other for a chance to wed at 35,000 feet has been launched.

The campaign began this month with videos of the couples dressed in wedding gowns and suits running through the streets and airports in China. The videos invited the public to vote for their favorite couple to win a wedding on a Cathay Dragon flight. The winning couples' voters also get a chance to attend the wedding on January 6th.

maxresdefault (1).jpgThe Sphere Agency, Melbourne has been appointed as the media agency for Parrot, a French company specialising in drones and other wireless products.

Sphere won the media duties for Australia and Japan after working on a very successful 'It's flying season' campaign for the brand earlier this year, initially winning the project in a pitch against Parrot's incumbent international media agency. The "It's flying season" campaign saw Parrot's market share increase by double digits in Australia.
Hero Shot Avatars.jpgThe Singapore-based Gong CCA 2016 Awards Show was held last night and the big agency winners were MullenLowe Singapore, BBH Singapore, Kinetic, Ogilvy & Mather and DDB Group.

MullenLowe Singapore was awarded the Agency of the Year title with a haul of awards that included a Best of Category, 10 Golds, 9 Silvers and 6 Bronzes.

The coveted Grand Prix went to BBH Asia Pacific for its entry "Nike Unlimited Stadium" (pictured above). It was a great performance from BBH, who walked away from the night with 4 Best of Category awards, 6 Golds, 8 Silvers and 5 Bronze awards.
Publicis Post.jpgPublicis Communications Greater China has launched a new post-production hub in a partnership with one of China's leading post houses, MBS Film Valley.

The stated aim of the hub is set a bar for online and offline editing, special effects production, compositions and arrangements, audio mixing and digital output, providing the one-stop post-production solution.

Ran Yin has been named General Manager, leading the operation of the post-production hub and will report directly to Michael Lee, CEO of Publicis Communications Greater China. Most recently, Yin served as the Head of TV at Saatchi & Saatchi Greater China and has almost 15 years of experience in TV production. Endowed with an international perspective and rich experience, he has produced countless touching commercials and won numerous international and domestic awards.

Entries for AWARD Awards close tomorrow

960d57c5-ff50-432a-8941-d554eee729bc (1).jpgEntries for the 38th AWARD Awards will close this Friday, December 2.

Late entries will be accepted up until Monday 12th December though a late fee will apply.

This year eligibility dates have been extended to cover the full call for entries period through into early 2017; any work first aired or published between the 6th November 2015 and the 31st January 2017.

Gigi_Lee (1).jpgTBWA\Group Malaysia has announced the appointment of Gigi Lee as chief creative officer, effective January 2017. She will be responsible for driving the creative output across all clients within TBWA\Group Malaysia - which includes Creative Juice and Digital Arts Network. In addition to Lee's appointment, Sa'ad Hussein becomes chairman TBWA\Group Malaysia, with immediate effect.

Said Nils Andersson, regional creative president TBWA\Asia: "Gigi is an incredibly talented creative leader who is regionally and globally recognised for the impact she has created within the Malaysia advertising community. We're thrilled Gigi will be joining The Disruption Company in Malaysia."

TBWA\Group Malaysia is one of country's leading creative agencies, recently named third in Campaign Brief Asia's 2016 Creative Ranking and number one in the Malaysian Effie Effectiveness Index. Throughout 2016, the agency secured an impressive line up of new business, most notably U Mobile, Taylor's University, Dairy Farm and Chatime, while retaining their existing client base.
skillsfuture-pr.jpgDentsu Singapore, part of Dentsu Aegis Network, and SkillsFuture Singapore have recently launched the "What's your #skillsfuturestory?" campaign, a national movement aimed at inspiring Singaporeans to pursue their passion, and develop their skills and talents to achieve their career goals. 
With the objective of inspiring Singaporeans to keep learning and striving towards skills mastery, the campaign showcases a series of individual films, featuring three Singaporeans, in different stages of life, who are in pursuit of their passion. Embarking on a learning journey with SkillsFuture initiatives, they are able to maximise their potential by embracing lifelong learning to ultimately achieve success in the careers they've always dreamt of.

2017ANTIPODES_IMG01_V01 (1).jpgThe FireFlies Antipodes is making its last and final call for riders for its second tour taking place from 19 to 26 February 2017. The ride covers 1000km+ over seven grueling days around Tasmania. Riders are dedicated to raising awareness and fundraising in the media world in aid of Beating Blood Cancers and Leukaemia.

The call for saddles will close Monday, December 5 and the tour is looking forward to welcoming new riders from Asia and the Antipodes.

To register your interest for The FireFlies Antipodes, please email Wilf Sweetland:
Screen Shot 2016-11-30 at 9.05.16 AM.jpgIn conjunction with National Gallery Singapore's first anniversary, GOVT Singapore -- the institution's creative partner -- has released a variety of work promoting the Gallery Light to Night Festival.

Held for 2 weekends on the 25-27 Nov and 2-4 Dec, the Festival features a variety of activities for all ages including interactive art installations, an art and design market, roving acts and live music sessions which offer a multi-sensory experience.

The activities are in line with the Gallery's objective to make art more accessible. To promote this, GOVT Singapore conceptualized a black and white key visual that communicated the array of all- day programmes available, illustrated by local designer Andy Yang.





Latest jobs

Retrieving latest jobs

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest comments

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.

Current issue

CBNAT NOV2016_COVER_Page_1_resizedagain.jpg