SUNcubator.jpgGeometry Global South Korea has been awarded Gold at the 36th annual International Design Excellence Awards in Detroit for the Social Impact Design category.
 
Tackling the challenge in Africa of high temperatures during the day which plummet by at least 30 degrees at night, the SUNcubator provides a warm bed for babies to sleep in by storing heat during the day. Infants are unable to regulate their body temperature and are thus susceptable to a weakened immune system and potentially hypothermia when faced with a dramatic drop in temperature.
FIA Formula E.jpgIn the lead up to the Formula E racing spectacle in October, TBWA and Formula Electric Racing (Hong Kong) Limited has launched an integrated creative campaign that aims to capture the spirit of Hong Kong through the symbol of racing.

'We are all Drivers' will run on television, print, outdoor, events, social media and digital. The campaign is unique because the 2016 FIA Formula E HKT Hong Kong ePrix is the first electric motorsport race in Hong Kong and the first motorsport event in the city for over 30 years. At the same time, low brand awareness and interest in motor-racing in Hong Kong are challenges that the campaign had to address from the onset.

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Platina.jpgThere is hardly any mass market motorcycle communication without a big mileage figure thrust in your face. Every other one is better than the competition by a few kilometres, or so they claim.

Bajaj Platina, a brand traditionally known for mileage supremacy, has a completely new story to tell however. A story which is inspired by the pain suffered by commuters who ride long hours on bad roads, and who end up suffering from back pain. The new Platina Comfortec has been differentiated on superior riding comfort since it gives 20% less jerks compared to leading competitors. The bike had to be positioned as 'The most comfortable bike in the category'.

VIEW THE SPOT (in Hindi)
Busan, Korea (1).jpgAD STARS is welcoming creative professionals from all over the world to the 9th annual AD STARS festival, which kicks off today in Busan, South Korea.

Over the next three days AD STARS 2016 will host a program of seminars, exhibitions, workshops and parties, culminating in an Awards Ceremony and Closing Gala this Saturday night, 27th August.

The theme of AD STARS 2016 is 'Break', and the program celebrates creative thinkers who are breaking new ground by taking risks and pushing the industry forward.

Says Eui-Ja Lee, co-chairperson of AD STARS' executive committee: "We can confidently say that AD STARS has opened a new prospect in the field of global ad festivals. While only 3,105 pieces from 29 countries were entered in 2008, this year 18,063 entries from 61 countries were submitted. AD STARS will keep moving forward with our goal to discover new creative ideas all over the world."

This year for the first time AD STARS is introducing ad:tech@AD STARS and Game Stars, expanding its territory to marketing technology and branded entertainment marketing.
AAEAAQAAAAAAAAd_AAAAJGQ0NzhiMTNjLWE0MzEtNDNiMC04YzY3LWE1MzM2Mzc3NjU1Nw.jpgBy Faris Yakob (left), founder and principle, Genius Steals, New York
 
In 2009, I helped the London International Awards define a new category to reflect how advertising was evolving outside of traditional media. It grew from a desire to move things forward, because nothing inspires different kinds of work like new award categories.

We created the "NEW" category to look for generative mutations -- ideas that could create new types of advertising and new roles for the agencies that midwife them. And things did change in response to the incentives categories like the "NEW" created. Unfortunately, in the wrong way.

Agencies that didn't understand technologies, or consumers, or culture, created endless "prototypes," or worse, fakes.

Learning from Crispin Porter + Bogusky, everyone upped their case-study game. They were first to embrace the fact that awards are how agencies advertise themselves. With the awakening of the industry's conscience, agencies started finding causes they could pretend to care about and create fake solutions for.
DAVID_2016.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is David Guerrero, chairman and chief creative officer, BBDO Guerrero based in the Philippines.

BEST TV
Winner: The IKEA + Hay collaboration. On which: the bad news first. It's not funny. There's no explanation. And there's an empty room where an idea might be. They were apparently unable to show the product and are no doubt better off for that. But it is refreshingly weird and beautifully executed. It will probably get a large share of thumb among architects and designers. And has - as it has set out to do - made me curious to see the new collection. READ MORE...

Prodigious Singapore appoints Peter Short as MD

Peter Short.jpgProdigious has appointed Peter Short as Managing Director for its Singapore office, effective immediately. With more than two decades of experience in the advertising industry, Short will focus on strengthening existing client relationships, extending the Prodigious global network and driving the local Prodigious business in his new role.

Prodigious brings together specialist production expertise in print, video and digital to help brands deliver their marketing messages to audiences in a creative and efficient manner. It is part of Publicis Communications Singapore and will support the production needs of Publicis Singapore, Leo Burnett Singapore and Saatchi & Saatchi Singapore. Short (pictured) joins Prodigious after successfully leading a similar function in another global networked agency.
Chandrashekhar Mhaskar_Isobar India.jpgIsobar India has appointed Chandrashekhar Mhaskar as Vice President to drive the digital creative and services division nationally. He will also handle the responsibilities for the west India region.
 
A computer engineer by qualification and having followed his heart, Mhaskar (pictured) has been part of the digital advertising industry for more than two decades including international exposure in London and Singapore. He has had varied experience in heading digital strategic business units at renowned agencies such as Ogilvy One, Cheil Worldwide, and Maxus. He was also a successful entrepreneur before taking up the mandate at Isobar. His industry experience spans television, film, internet, ecommerce, mobile, social, online media and new technology; across industry verticals like FMCG, IT, entertainment, BFSI, education, and telecommunications.

Mhaskar will also join Isobar India's leadership team, which includes Gopa Kumar, Vice-President; Anish Varghese, National Creative Director and Rahul Vengalil, Business Head (South), alongside Shamsuddin Jasani, Managing Director for Isobar India. Isobar India has emerged as a leader amongst the digital agencies in India, winning multiple awards including Campaign Asia's Agency of the Year, and this appointment will further strengthen it.
VR Flying bike.jpginnisfree, the Korean beauty brand known for its natural ingredients and eco-friendly philosophy, has been expanding globally in the last few years.

For its new store in Shanghai Disneyland, innisfree decided to do something different, by transporting consumers to its beautiful home base of Jeju island - virtually.

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Crest He Jiong.jpgSince the iconic first bite of a gold medal at the 1984 Summer Olympic Games in Los Angeles, athletes on the podium can't seem to resist chomping down on their medals, the 2016 Rio Olympics is certainly no exception. Over the last 32 years, why they do it has been a mystery. The answer remains unclear, but it can't be denied that the action symbolizes all that they have gone through, including illness, pain, joy, defeat, and victory, to get to that moment. Everyone in the crowd, or looking at the pictures later, is moved by their triumph and left to recall their own moments of victory, no matter how small.

In the journey of chasing a dream, not only do people need a great deal of enthusiasm and courage, but they also need healthy strong teeth. That way, they are ready for whatever comes their way. They can grit their teeth and get on with what they need to do.

To celebrate these moments during the Rio Olympics, Publicis made the Clench Your Way to Victory with Crest campaign. Releasing a poster featuring He Jiong biting a gold medal, Publicis wanted to show the country that it's not just Olympians who can achieve their goals and 'bite the medal.' For ordinary people, gritting your teeth against the sweet highs and bitter lows of life, you are striving like an Olympic champion. On your journey, Crest is always there to take great care of your teeth, helping you clench your way to victory.
Tripling.jpgMaxus Content Mumbai has unveiled its next branded content project with The Viral Fever for  Tata Motors. The brand new mega web series titled "Tripling" features Tata Motors' newly launched Tiago as a focal point in an enriching story told by some of India's best storytellers from The Viral Fever.  

The association conceptualized by Maxus Content for Tiago and The Viral Fever aims to engage with the millennials by understanding their content consumption pattern. From decoding the brand's brief to ideation and amplification, Maxus Content used its in-house research and insight, digital and content creation capabilities along with the creative insights by The Viral Fever to help Tata Motors bring alive Tripling. 

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Pedigree.jpgFor the past 10 years, Pedigree has been Thailand's No.1 dog food. While other brands communicate with people based on the benefits of their products, Pedigree aimed to shift the
communication message to another level in a more touching, insightful approach.

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Screen Shot 2016-08-24 at 8.21.30 AM.jpgLast October, Facebook launched slideshows on Facebook and Instagram. Slideshow is a tool that lets advertisers easily build lightweight videos from a set of photos or an existing video.

Slideshow ads have now been viewed in over 200 countries, and over half of the advertisers using it have never used video on Facebook before.

Although slideshow was created to allow advertisers to use video-like ads in areas with slow connections, it's become a great asset for large and small businesses around the world who want an easy, cost-effective way to showcase products and tell their brand story. Slideshows can be created in just minutes with little or no production costs and are more engaging than still image ads.
00bfa552c131ff44839b81bf_372x560 (1).jpgWhen entering awards, production companies, post-production houses, editing facilities and music and sound companies are under the belief that if an agency enters their work, there is no reason for them to enter the work as well.

It may make some practical sense in theory - no need to duplicate an entry into LIA, right?

The world of advertising awards was built around celebrating the idea, not the execution. But today the way in which ads are made is so advanced, and the ideas so reliant upon creating the impossible, it takes many individual skills and expertise to make each campaign a reality.

Says Barbara Levy, president, London International Awards: "When agencies enter LIA, they don't necessarily enter work into the categories from which production companies, post-production houses, editing facilities and music and sound companies would most benefit, instead choosing product and service categories that aren't judged at all for the craft or specific technique.
AdStars.jpgThe annual Ad Stars Advertising Festival, held annually in Busan, South Korea, kicked off last night with a welcome dinner for this year's judging panel. The jury will split into five groups and will judge the 30% of entries that are left after the online jury culled the initial number of entries. This year's executive jury panel includes Manolo Techera, Creative Chairman, Marcel Worldwide, Mexico, Tim Doherty, Chief Creative Officer, Isobar China, Shanghai. Leigh Reyes, President and Chief Creative Officer, MullenLowe Philippines, and Jeremy Craigen, Global Chief Creative Officer, Innocean Worldwide, London.
Ciclope Festival - Logo.jpgCiclope Festival has revealed its list of judges and special guests for its 7th edition, which will be held on 3rd and 4th November 2016, in Berlin. The most creative and talented professionals in the audiovisual industry will gather at the Kino International to recognize the most well-crafted works of the year, network with colleagues and clients, and open up to new ideas.
 
This year, the international jury includes about 70 creatives, producers and directors from the most recognized companies in the world. Divided into two groups (Executive Jury and Grand Jury), they will evaluate the entries and award the best commercials, music videos, fashion films and branded contents in 40 categories.
Screen Shot 2015-10-07 at 7.36.27 am-thumb-400x225-199294.jpgThe Clio Awards shortlist released yesterday saw 23 entries from Asia make the cut. The rest of Asia Pacific, Australia and New Zealand scored 20 shortlists.

Australia has the lion's share with 18 finalists led by Clemenger BBDO Melbourne with 10.

Clemenger BBDO Melbourne's 'The Boys' campaign for Bonds has been shortlisted nine times; twice in Branded Content, three times in Direct, twice in Film, once in Integrated Campaign and once in Out of Home. Clemenger BBDO Melbourne's 'Rate My Roof' campaign for Origin Energy has been shortlisted once in Digital/Mobile.
Vistara.jpgIndia's fast-growing full service carrier, Vistara, a Tata Sons and Singapore Airlines (SIA) joint venture, has appointed Mullen Lintas to manage its communication mandate, after conducting a multi-agency pitch.

Commenting on the appointment of Mullen Lintas as its creative agency, Kishore Mardikar, VP Marketing, Tata SIA Airlines said, "We've managed to make a significant impact with discerning airline passengers since we launched operations more than a year ago. The aim now is to push the envelope and establish benchmarks that would make us not only the best airline in India, but also amongst the best in the world, and to effectively communicate who we are and what we stand for to the world. With able support from our creative partner Mullen Lintas, we are confident of scaling and communicating the stated objective in a manner that will be visible to and appreciated by all."

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Paritosh Srivastava, COO, Publicis Ambience.jpgSony Pictures Networks' digital entertainment platform SonyLIV, has assigned its creative mandate to Publicis Worldwide. The account was won following a multi-agency pitch. The brand will be handled by the agency's Mumbai office.

Sony LIV is the first premium video-on-demand service by Sony Pictures Networks' providing multi-screen engagement to users across platforms. Launched in January 2013, SonyLIV enables users to discover 21 years of rich archival and original content from the network channels of SPN. It also provides viewers with a wide array of movies apart from strong line-up of events across sports and music. Apart from being a pioneer in the OTT space, it has surpassed 24 million app downloads so far and is still counting.

Expressing his views on the account win, Paritosh Srivastava, COO, Publicis Ambience (pictured) said, "We are excited and proud to be associated with a brand like SonyLIV. In this digital era, with the growing audience, video-on-demand is the future of entertainment. SonyLIV has been one of the early entrants in the OTT space and we aim to cohesively work with the brand team to realize the grand ambitions."
Asian Paints.jpgOgilvy Mumbai has launched its latest campaign for Asian Paints. The campaign aims to build awareness for Asian Paints Colour Expert service and persuade consumers in the painting cycle to try the service by positioning it as a partner who not only tells them of the latest wall/colour trends but also enables them to implement them.

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McDonalds_Loving the night 2.jpgHigh School Girl.jpgThe Clio Awards has released the shortlist for 13 of their professional awards categories. In total Asia has 23 entries that have made the cut in the Film, Print, Print Technique, Out of Home, Direct, Engagement/Experiential, Branded Entertainment, Branded Content, Digital/Mobile, Social Media, Digital/Mobile Technique, Innovation, and Integrated Campaign categories.

Thailand leads the way with 7 shortlists, followed by Singapore, The Philippines and Japan all with four shortlists. South Korea has 2 and China and Indonesia have one each.

TBWA Thailand is the best performing agency with 4 shortlists. Other agencies with multiple shortlists are Dentsu Singapore with 3 and TBWA Santiago Mangada Puno Philippines with 2. With single shortlists are: BBDO Bangkok, Monday Thailand, Ogilvy & Mather Bangkok, Saatchi & Saatchi Singapore, Publicis Jimenezbasic Philippines, Leo Burnett Manila, TBWA\Hakuhodo Japan, Drill Tokyo, Projector Tokyo, Watts of Tokyo, Euro RSCG Shanghai and Hakuhodo Indonesia.

LIA Logo.jpgThere are only two days left to enter LIA 2016 with the final entry deadline ending this Wednesday, August 24. There is still time for companies that have not registered to create a log-in, register and put entries into the 2016 system.

If you have already entered, there is still time to enter newly released work that fits within the eligibility dates. All physical material (if required) must be received in the New York office no later than Monday, 29th August.

Work submitted must be broadcast, published or released in a commercial environment with client approval.

All entry enquiries to Christina at LIA.

SEE ENTRY DETAILS AND JURY HERE
Green Kiwifruits3.jpgThe world's largest marketer of Kiwifruits, Zespri, has just launched a content offensive aimed at changing the perception of its flagship Green Kiwifruits.

"Green kiwifruits are often misunderstood, especially when compared to their SunGold Kiwifruit
counterpart. The challenge was educating consumers about the ripening process of Green Kiwifruits in a way that is fun and memorable." said Mavis Neo, Creative Director at The Secret Little Agency (TSLA), Singapore.

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How much is your vote.jpgMany Filipinos sell their vote for as little as a (U.S.) Dollar. Vote buying and selling is so rampant in the Philippines because it is often seen as the practical choice for voters. Selling one's vote serves as consolation to those resigned to the fact that most politicians will plunder once elected. Something has to be done against this mindset.

Magkano ang Boto Mo is a website created to shed light on the true cost of the Filipino vote. It shows the average daily value of a vote, relative to a six-year term. It also shows the cost per individual of national problems that will remain unanswered if Filipinos do sell their votes. The site was launched by MullenLowe three days before the elections when vote buying starts and peaks - to hit hard when it counts. It was also designed to make facts easy to understand and share, ultimately aimed at making Filipinos realize the value of each vote.

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Margo Foo and Golf.jpgResponding to an increase in demand for its services in South East Asia, production company Seven Sunday Films has opened new offices in Singapore and Bangkok.
 
A stronger presence in both cities will further cement Seven Sunday Film's offering as one of the region's premiere production companies, and will allow the company to further expand outside of Asia to compete for larger regional projects coming out of Singapore and Bangkok.
 
Seven Sunday Films founder and executive producer Rodney Vincent said, "Having offices in Singapore and Bangkok is essential to our expansion as a regional brand and gives us an opportunity to grow our talent pool and resources as we prepare to bring in more projects from Europe and America to this part of the world."
Left:Oliver Xu Right:Nuno.jpgPublicis Communications Greater China has appointed Oliver Xu as Chief Executive Officer of Publicis Worldwide, Publicis Vivid, MSLGROUP, and TEAM ONE in Beijing. In a separate announcement, Nuno Wu was named to the role of Executive Creative Director, becoming Xu's creative partner in Beijing.

In their new roles, Xu (pictured left) and Wu (right) will not only lead the growth of each agency and inspire them to create excellent work, but both will provide access to a wider range of capabilities - from digital to PR and commerce - to each agency's individual clients. Under the new arrangement, each agency brand will retain its own identity and culture, continuing to grow and expand while also benefitting from immediate access to new capabilities at scale, across a group of more than 200 professionals.
Dick van Motman, Nicky Lim, Nick Waters, Takaki Hibino.jpgDentsu Aegis Network Malaysia has opened its new headquarters in Damansara Heights, Kuala Lumpur, bringing together all 13 brands within the network under one roof, and becoming the first and only global advertising group in the country to do so. The co-location seeks to enhance seamless collaboration and maximise business opportunities across the group in its collective commitment to deliver innovative solutions to clients.

The new office launch was officiated by Nick Waters (pictured second from right), CEO, Dentsu Aegis Network Asia Pacific; Takaki Hibino (far right), CEO, Dentsu Branded Agencies and Dentsu Media Asia Pacific; Dick van Motman (far left), Chairman & CEO, Dentsu Aegis Network Southeast Asia; and Nicky Lim (second left), CEO, Dentsu Aegis Network Malaysia.

10,000 bicycles. Why creatives need cults

20140208-181324 (1).jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

"You can look at anything as a cult. Churches are cults in their own way." - Philip Seymour Hoffman

Whenever I go to America I always feel like I am in a giant sitcom or film. Everything is familiar. A type of television déjà vu.

San Francisco was no different with our Russian taxi driver wanting to show us where the title sequence of Full House was shot. And neither was the Mountain view Google Campus. They shot The Internship there. A weird feeling of understanding and belonging to a place you have never actually physically seen.

To say the campus is impressive would be a large understatement. It has a cafeteria with unbelievable food. Employee's have access to dry-cleaning, a world class gym, incredible daycare, a hair salon and over 10 000 multi-coloured Google bicycles to ride from one part of the campus to the other. And I am probably naming only half the amenities. The upside is Google takes care of everything. The downside I guess is that there is not really a reason not to be at work. I guess one man's safe space is another man's cult.
Ad Summit.jpgAd Summit Pilipinas is the biggest advertising event in the Philippines. It is the Cannes Lions of the Philippines and it takes most creatives out of town. Naturally, unmanned conference calls don't go well with clients that demand the perennial presence of their favorite creatives. Three days of no contact simply won't do. So Ad Summit Pilipinas and MullenLowe Philippines created the DIY Concall Pack - a website that lets attendees record and save their concall responses into a nifty shareable pack. Three undisturbed days of party and learning at the Ad Summit, courtesy of a simple website.

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Ghost.jpgJuly of the lunar calendar is known as Ghost Month in Taiwan when, according to ancestors, many ghosts and spirits return to the world of the living. Therefore, as a tradition, many companies and families prepare food to feed them and pray for safety on July 15th of the lunar calendar.

Rules Creative Taipei found that there are more important things of concern during the Chinese Ghost Festival. They did not want to just follow the tradition and prepare food for ghosts like others always do, they wanted to point out an issue and give the world a more positive meaning.

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Patankar, Vaidya, Jindam, Sayed.jpgScarecrow has brought on-board four talented art specialists in its Mumbai branch. Prasad Jindam (Creative Director), Yatin Vaidya (Associate Creative Director, Art), Prashant Patankar (Creative Supervisor, Art) and Azaan Sayed (Creative Supervisor, Art) have all joined the creative department
 
Creative director Prasad Jindam (pictured right) is an ex-Scarecrowite who returns to the Scarecrow nest after a successful stint to pursue his love for photography. His passion to capture people and emotions enabled him to meet people from various walks of life, share their stories and helped him grow as an individual.
Apollo Munich Insurance.jpgSwatting mosquitoes is a chore for anyone, especially during the monsoon season, but Apollo Munich Health Insurance makes it fun with an interactive online game - 'Kill the Killer', combined with a public interest message.

'Kill the Killer' game is an innovative customer engagement tool that aims to educate people. Not all mosquitos can be killed, one needs to stay completely covered rather than just merely using devices to banish them. 'Kill the Killer' game can be played on Apollo Munich's homepage anytime, anywhere and as many times as you would like to. All you need to do is swat as many mosquitoes as you can in 20 seconds and check your score thereafter. You can share your score on Facebook and Twitter, and can even invite your friends to play it.
Leo Burnett China GCDs.jpgLeo Burnett China has boosted the creative firepower of its Shanghai office with four new Group Creative Directors: Jazzy Chan (pictured far left), Eric Sun (left), Kevin Wu (right), and Kevin Zhu (far right).
 
Danny Mok, CEO of Leo Burnett said, "At Leo Burnett, our investment in our creative power is always an un-compromising commitment. Thanks to our recent business expansion, we're happy to welcome four creative veterans on board. They will work closely with Victor Manggunio our Chief Creative Officer for Leo Burnett China, and our two Heads of Creative Rocky Hao and Takho Lau."
7 Eleven.jpgPeople were spoiling for a fight online because of the Philippines' most controversial election. Gulp's 7-Election wanted to own this. So, MullenLowe Philippines used an overlooked Facebook tool - the Event page. MullenLowe Phiippines created an event that humorously mimics a violent smackdown. People confirmed their attendance and invited other people. They even campaigned for their preferred candidates! They also held live chats to make people realize the value of voting.

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Cruz & Joshi.jpgThe countdown to Spikes Asia has officially begun and the full speaker programme has now been announced for the Festival, which runs from the 21-23 September 2016.

Creativity in all its forms will fill the Inspiration Stage and more global and regional industry legends will share insights than ever before. The brightest minds from across the creative ecosystem will also light up the stage. SapientNitro present copy artist Zhenhan Hao, YouTube sensation Kurt Hugo Schneider shares revelations on success and Forbes Media brings a panel of powerful women to discuss The Role of Innovation in the New Tech-Driven Consumer Market.
Big Bazaar.jpgBig Bazaar- India's leading hypermarket chain became the first brand to initiate the concept of a sale around Indian Independence Day (August 15) - the 'Maha Bachat' (great saving) sale. Over the years, this sale has become a calendar event for Big Bazaar loyalists.

Witnessing the growing interest of consumers for sales, several other retailers, malls, e-commerce players and unorganized markets have come up with various such stints to grab audience attention and score a market share. This has obviously caused a lot of brand noise and this year, Big Bazaar intended to not only rise above this clutter with its breakthrough offers but also create valuable messaging for its consumers, reminding them of the original thought behind the initiation of the 'sales' trend- savings. Marking Maha Bachat Sale's eleventh year, the brand intended to celebrate its heritage and enormity and own this month of sales again, in its own Maha (great) way.

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Hero Shot Avatars.jpgBBH Asia Pacific has launched Nike's Unlimited Stadium, a giant reimagined running track taking over a whole city block in the centre of BGC, Manila's business district and running hub.

The Unlimited Stadium is shaped as a 100-metre sole print of the Nike Lunar Epic - a newly launched Nike Running footwear innovation.

BBH conceptualised the stadium from strategy and creative concept to the stadium architecture and overall user experience.
Zouk.jpgRokkan Singapore, which opened earlier this year as part of the global expansion of full-service agency Rokkan, has been appointed to the Zouk account. Zouk is Singapore's premier entertainment institution and the top 6th club in the world (ranked by DJ Mag Top 100 Club Poll 2016). Rokkan has been tasked with building a brand new website for Zouk in line with its huge move from its current location at Jiak Kim Street to a spanking new club at Clarke Quay.
LIA Logo.jpgThere is only one week left to enter LIA 2016 with the final entry deadline ending next Wednesday, August 24. There is still time for companies that have not registered to create a log-in, register and put entries into the 2016 system.

If you have already entered, there is still time to enter newly released work that fits within the eligibility dates. All physical material (if required) must be received in the New York office no later than Monday, 29th August.

Work submitted must be broadcast, published or released in a commercial environment with client approval.

All entry enquiries to Christina at LIA.

SEE ENTRY DETAILS AND JURY HERE

Hendra Lesmono: Postcard from Jakarta

Hendra.jpgIn our latest "postcard from..." series, Hendra Lesmono, creative chairman at Bates CHI & Partners Jakarta, (pictured) discusses Jakarta's traffic jams and how to be entertained.

Coping with the chaos of Jakarta is never easy. In fact, it can require almost superhuman patience to cope with the city's notorious traffic jams.

This ability was even more important during Ramadan. A time of year which essentially means one thing: the biggest temptation that we need to fight during this holy season is to restrain the devil within us .... from swearing.

Forget about the fact that we can't drink or eat for 10 hours or so. Jakarta's traffic jams will unleash an almost demonic force to test us. To put things in perspective: the average Jakartan spends 3-4 hours on the road commuting every day.
Screen Shot 2016-08-17 at 11.30.28 AM.jpgGlobal 'creative consistency' award show Young Glory has announced there are just a few days left to take advantage of its Early Bird Membership pricing, which will cease being available this Friday, August 20.

Early bird pricing gives individuals or teams 20% off the price of a Young Glory Season Membership. A Membership is the only way participants will be able to participate in Young Glory's '8 month, 8 briefs, 8 big name judges' process this season, which will run from September 2016 to April 2017.

Young Glory is also calling on the industry to take part in it's Career Survey, which it hopes will identify and solve gaps between perception and reality when it comes to salary, professional development and employer types within the creative services sector.

PURCHASE EARLY BIRD MEMBERSHIP
TAKE THE CAREER SURVEY
adidas logo.pngProximity China has been appointed digital and social agency for adidas China.

Proximity China will be responsible for all adidas sports performance business categories in China including football, basketball, running, training, outdoor and kids. The work will cover digital and social strategy, creative, innovative technology implementation across key campaigns, social content, platform management, social listening, data analytics and management.

Commenting on the win, Clement Yip, CEO of Proximity Greater China, said, "We are delighted to be entrusted with the adidas business in China, and we look forward to doing great work in partnership with such an exciting and iconic brand. This win demonstrates our position as an industry-leader, providing an opportunity to execute an integrated digital solution that combines data, creativity, content and technology to support our client's business."
Cathay Pacific signage.jpgCathay Pacific has completed the rollout of its new signage and wayfinding system which has been launched across all 55 airports in which the airline operates. The new signage system is part of the ongoing updates to the airline's brand experience, an exercise which Cathay Pacific has undertaken in close collaboration with Eight Partnership.

Eight's work included an audit of the global system, development of a system hierarchy, and the industrial and graphic design concepts.
Prakash.jpgThis Independence day saw advertisers do what they normally do on this day - flood media with one-day patriotism, bundle special offers into this day and recycle slogans that weren't originally part of any advertising campaign. In the midst of this, there are always a few unique pieces that try and wake the nation up to something special. One such message has been trending on the internet, conceptualised by Digital L&K Saatchi & Saatchi in association with Mumbai based NGO, Free A Billion.

VIEW THE VIDEO
TNS Marketing Monitor Study Infographic.jpgBrands in Singapore are placing social media at the heart of their strategy as they strive towards 360o customer engagement, according to a study released by global insights consultancy, TNS. The results from TNS' second annual Marketing Monitor study across Asia Pacific highlighted the centrality of social media for marketers - it ranked as the top element guiding the planning process as well as the top metric used to measure the performance of campaigns.

According to the study, businesses are using a variety of sources to inform their marketing strategy, however insights gathered through social media monitoring have finally overtaken more traditional metrics such as market share data and brand tracking to become the most popular component used by marketers.

Top five metrics informing planning:
1. Social media monitoring
2. Market share data
3. Brand tracking
4. What the competition is doing
5. Information from media agencies
Maldives.jpgThe Honorary Consulate of The Republic of Maldives in Mumbai has rolled out a digital campaign conceptualized by Prem Associates Advertising and Marketing Mumbai to promote the paradise country, Maldives, and spread the word amongst a broader audience that it is now both affordable and accessible

The campaign features Prateik Babbar, the goodwill ambassador for the Honorary Consulate of the Republic of Maldvies, Mumbai who has shot various concepts promoting the diverse range of activities available and unique to this amazing country. There will be about 6 videos in the campaign.

VIEW THE VIDEOS
Ariel_SharetheLoad16 (1).jpgThe Gunn Report, the global index of creative excellence in advertising, has added a further 32 new mini-case studies to Bullets From Gunn available to view online www.gunnreport.com.
 
Bullets From Gunn are a collection of rapid fire mini-cases highlighting the business results of some of the most famous campaigns in recent years from around the world.  They provide compelling evidence that virtually all of the work our industry admires, applauds and creatively awards the most, also achieve market success. Close to 240 mini-case studies from 2007 to 2016 are showcased to date.

Three campaigns from Asia have been included in the further 32 Bullets including Ariel 'Dads#ShareTheLoad' via BBDO India; Make Love Not Scars 'Beauty Tips By Reshma' via Ogilvy & Mather Mumbai and PETA 'Behind The Leather' via Ogilvy & Mather Bangkok.

Chris Kyme: Postcard from Hong Kong

Chris Kyme_April2016.jpgIn our latest "postcard from..." series, Chris Kyme (pictured) discusses an off the wall approach to media.

Just recently near my office in the heart of the hustle and buses of Causeway Bay, something intriguing caught my ever watchful ad-man eye.

Some posters for a well known brand which were plonked on a wall along with all the usual stick em up flyers that you expect to see on a street hoarding - property leasing notices, DJ nights and Clockenflap music festival (which these days hardly needs publicity, such is its place in the annual calendar).

But these ads were not of that variety. They were for Jolly Shandy, a well known local brand drink, and I thought they were jolly quite nice. Not in a stunning 'must-be-up-for-a-gong-or-two' sense, but really quite fresh in a way we seldom see in the public arena of Hong Kong outdoor these days. There was a brand idea in there. I mean, if I was being nit-picky I would say that calling a shandy drink 'Edgy but Jolly' sounds quite relevant, although I would question saying 'Hurt but Jolly' because how can a drink be hurt? I would have just stuck with the edgy, but alas, I'm not here to discuss the finer points (of which maybe I'm misinterpreting anyway).
Ted Creative Allstars 5MB (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Ted Lim, chief creative officer, Dentsu Asia-Pacific.

BEST TV
Winner: Nike "Unlimited Courage". Another "episode" of Nike's "Unlimited" campaign. Good writing, good directing, good editing, good almost everything. Another winner.

Runner-up: Hyundai "Car Wash". Hyundai may not make the best cars, but they are certainly making better car ads. This one has a classic VW twist at the end. Nice. READ MORE...
Nicholas Leong.jpgK3 Communications Singapore has had two new business wins - Afton Chemical Asia and SIM University.

The Afton Chemicals appointment is for creating through-the-line marketing solutions including strategy, creative, advertising, digital, sales support and activation. The appointment followed a hotly contested three-way pitch, and elevates K3 further on the regional stage with works spanning across the Asia Pacific, including China for the fuel additive client.

K3 Founder Goh Wee Kim said, "We are heartened by the recognition and trust that international and regional accounts like Afton have for independents like K3. It attests to the confidence that international clients have with our ability to understand their businesses and to effectively communicate for their brands in an ever-evolving media landscape".

Creative Partner Nicholas Leong (pictured) added that the synergy between the business approaches of both agency and client played an important role in securing the win. "Besides being an established global leader in the fuel additive industry, Afton Chemical is an organisation run by highly passionate people who are sincere and down-to-earth. I believe our shared dedication to create what's right for our customers is the Cupid's arrow that led to our marriage," he said.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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