Legendary_Party_Invite.jpgIt's on again - Campaign Brief's 5th annual Spikes Asia Legendary Party.

For all Spikes Asia delegates and our friends in Singapore come on down to GEM Bar in Chinatown next Wednesday for a truly legendary night at the best party of the Spikes Asia Festival.

Special thanks to our fantastic sponsors who are co-hosting the party - Song Zu, Fin Design + Effects, Arcade, The Prosecution Film Company and Tiger Beer.

Details: 8pm to 11pm, Wednesday 27th September @ GEM Bar. 10 Ann Siang Hill, Chinatown.
BLKJ.jpgJohnnie Walker has appointed BLK J as its creative partner for digital, social and activation duties in Singapore.

Rowena Bhagchandani, CEO and Co-Founder of BLK J, said, "Johnnie Walker is a world-class brand. To be able to partner some of the most progressive clients in the marketplace to shape culture is a dream brief."

"We are impressed with how BLK J is built differently from the ground-up. The agency's digital, social and creative production talent make them the partner of choice for us in Singapore", said Yogi Sharma, Johnnie Walker, Singapore.

BLK J will start working on the account from October 2017.
Ariel Matic.jpgLifebuoy.jpgCampaigns for SPC Ardmona, Unilever's Lifebuoy, P&G's Ariel Matic and Whirlpool have been awarded Golds in the Brand Purpose category of the inaugural global WARC Awards 2017, which recognise next-generation marketing effectiveness.

BBDO India has won for Ariel Matic's "Dads #ShareTheLoad" MullenLowe Singapore and MullenLowe Lintas Group India have won Gold for Lifebuoy's "Future Child".

MullenLowe Lintas Group India and Pakistan won a Bronze award for Surf Excel's "When embracing dirt became an act of faith".

The Brand Purpose category rewards the best marketing initiatives that have successfully embraced a brand purpose and achieved commercial success as well as a benefit for a wider community.

The jury, a panel of 13 senior industry professionals chaired by Jim Stengel, President/CEO, The Jim Stengel Company, awarded four Golds, three Silvers and three Bronzes. Three of winning campaigns came from India (one of which also ran in Pakistan), two from the UK, two from Canada, and Australia, UAE and the US saw one winner each.
HSBC Cards - Choose what you love copy.jpgJWT Singapore and HSBC have teamed up to launch a data-driven interactive campaign called "Choose What You Love" to help consumers select a credit card suited to their lifestyle and personality.

Created in collaboration with Dru Chen, an aspiring young singer-songwriter, the integrated campaign has been designed to set HSBC Singapore's credit cards apart in an increasingly crowded market by presenting an engaging way for users to find out more about the bank's offerings.
what's your why.jpgBBDO Singapore and AIA Group Limited have released their first campaign with global ambassador, David Beckham.

The new campaign, launched across Asia-Pacific, is called 'What's Your Why?', and reflects AIA's commitment to helping people live longer, healthier, better lives. It features David Beckham, AIA's Global Ambassador.

VIEW THE SPOT
Aerial3.jpgThe 4A's, the leading trade association representing the advertising agency business, has revealed the winners of its 2017 Jay Chiat Awards for Strategic Excellence at the 4A's Strategy Festival in New York City.

A Gold was awarded to BBDO India for "P&G India - Ariel Matic - Dads #ShareTheLoad".

The Grand Prix, which is selected from the Gold winners, was awarded to Leo Burnett Melbourne for its strategy on the "Reword" campaign for Headspace.
Crowbar_Awards_Congrat Facebook_24Hrs_R1[2].jpgThey say success doesn't happen overnight. Or can it?

For participants of the Crowbar 24-Hour Advertising Challenge, this dream might just become a reality. In this competition, suitors are presented with a brief on the actual day of the challenge, and are given just 24 hours to crack it-a true test of astuteness, resourcefulness and wit. The winner will be crowned on 21 September at the awards ceremony and also have the opportunity to score an internship that could launch their career.

Official sponsor BreadTalk is no stranger to pushing boundaries in creativity, and pursuing differentiation in products and services that the brand presents. From one local boutique bakery in 2000, the brand built an international network of more than 700 BreadTalk stores in 15 territories across Asia and the Middle East.
Top Network_1.jpgTop Network_2.jpgThe Most Awarded Network Table in the 2017 Campaign Brief Asia Creative Rankings has seen "order restored" with Dentsu rising back to top and displacing last year's number one network, Ogilvy & Mather. BBDO is ranked #3 and the big improver this year is TBWA at #4 (up from #6 last year).

Dentsu's best performer is their Tokyo head office - a clear #1 in Asia with a massive 5140 Ranking points. From India, Taproot Dentsu Mumbai also contributed 445 points to their total.

Ogilvy & Mather's strong #2 network ranking was lead by a strong performance from their Bangkok agency who rank #5 in Asia with 1820 points . The network also received major contributions from Singapore (1582 points), Hong Kong (1030 points), Tokyo (945 points) and Mumbai (770 points).
a5b6356b-c849-40ab-b973-f7ded3880467 (1).jpgRecognised for documentary production on the Netflix Original Series Chef's Table: France, FINCH has also signed the roster of Chef's Table directors for TVC and Branded Entertainment production in AU, NZ and Asia-Pacific.

Chef's Table has re-defined food cinematography, pushing the level of film craft in documentary. With two fresh Emmy nominations, including Best Documentary Series and Best Cinematography, the show claims its fifth and sixth nominations since premiering in 2015.
SOFY.jpgOlympic medal winners, defence ministers, Equality demanders; Indian women today are creating many firsts and nudging many a ceiling. Her indomitable spirit is what Sofy embodied with 'Hum aage aage, duniya peeche peeche' when it was launched.

But it's not enough to be a reflector; it's that time to be a partner. While she goes out charging ahead to make a better way, how could the brand not enable more freedom; be it in product or in expression?

VIEW SPOT ONE
VIEW SPOT TWO
Chill Fill.jpgFrench food giant Danone is one of the most innovative and ambitious brands in the India today. The brand, present in the nutrition and dairy segments in India, has a range of products in India.  The Danone dairy range includes Milk, Curd, Yoghurt, Mishti Doi, Greek Yoghurt, Cold Coffee and Choco Smoothie. With health and well-being at the core of the brand's philosophy, Danone has now rolled out a new rap for its chocolate flavoured drink - Choco Smoothie. The Choco Smoothie is a nutritious alternative to snacks and mini-meals, perfect for the youth who is always on-the-go. This delicious drink is not just tasty, but also healthy and filling.

VIEW THE SPOT
Ankush Sohoni, COO, Baaash Digital.jpgBaaash Digital, the digital communication and content division from the Creativeland Asia Group, has appointed Ankush Sohoni as Chief Operating Officer. In his new role, Sohoni (pictured) will lead Business Development and Brand Strategy at Baaash Digital.
 
Creativeland Asia Group launched Baaash Digital on June 1st this year to create and establish a dynamic ecosystem for the evolving everyday content needs of brands. Positioned as a digital ready content destination for brands, Baaash Digital builds strategic communication and engagement solutions that utilise content to drive brand goals.

Rana Barua, Chief Executive Officer, Creativeland Asia Group said, "Ankush has a proven track record of being an excellent digital and brand strategist. He definitely has the ability to scale the business as well as understand the brand essence, while partnering clients with apt solutions. We are sure that he will be a key member driving the future growth story of Baaash Digital."
Sunil Yadav & Donovan Mohlman.jpgThe Story Lab, Dentsu Aegis Network's entertainment content arm, has appointed Donovan Castillo-Mohlman to President of The Story Lab Asia Pacific. He succeeds Shuntaro Tanaka, who will step down as President and move to Dentsu Inc. in Japan after successfully launching the business across the region.

Castillo-Mohlman (pictured right) will be responsible for leading The Story Lab brand across Asia Pacific, driving initiatives in content investment, development, distribution and marketing, collaborating closely with producers, media owners and brands in the region. He will also focus on cross-market collaboration and expanding The Story Lab's regional footprint.
Ogilvy PR SABRE.jpgOgilvy Public Relations took home an impressive sweep of awards from last week's Asia Pacific SABRE Awards, including 4 Gold, 1 Diamond, 1 IN2SABREW and 1 Platinum. The agency's Greater China office were also crowned Greater China Consultancy of the Year.
 
The SABRE Awards, which took place at the JW Marriott in Hong Kong on September 14, recognises and celebrates the region's best campaigns in public relations.
PORTFOLIO-and-REEL-home-page.jpgPORTFOLIO-and-REEL-SINGAPORE.jpgPortfolio & Reel provides:

Australian + NZ + Singapore Advertising Agency addresses, current creative and production staff lists with contact details.

Plus address + phone details for agencies in ASIA - China, Hong Kong, India, Japan, Korea, Malaysia, Indonesia, Thailand and Vietnam.

Australian + NZ Production Company contacts, directors, and producers. Plus freelance producers and directors in Aust/NZ.

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Advertising Agencies September 2017

Production Companies September 2017

GPB Shanghai.jpgIt's not easy being an independent agency, but the Chinese creative industry has certainly birthed some passionate agencies worth noting.

Following their departure from Cheil Shanghai in August, Alvin Lim (Creative Chairman), Catherine Law (Managing Director/Chief Content Producer), Andrew June (Chief Editor) and Gary Li (Principal of Art), have banded together to launch new Shanghai based start up, GPB Shanghai. The initials GPB stands for "Good People, Basically".

Led by multi-award winning creative Alvin Lim, the four founders have built a strong reputation in the industry as a top performing pitch team with a long collective list of business wins, including Infiniti, Mondelez, Volkswagen, HSBC, L'Oreal, Dr. Jart+, Samsung's Nanjing Youth Olympics, Levi's, Rolex, Mattel and various other international clients.
AirAsia_MalaysiaDay1.jpgAirAsia_MalaysiaDay3.jpgTomorrow (September 16th) is Malaysia Day and the country will celebrate the 60th anniversary of its independence and the 54th anniversary of the formation of Malaysia. To celebrate, AirAsia has released a new commercial, via Directors Think Tank, that portrays the uniqueness and diversity of Malaysians today.

"Today's Malaysia is a multi cultural melting pot where different cultures share their language, art and cuisine along with the common goal of being a strong, accepting and thriving Constitutional Monarchy," said Directors Think Tank director Wei Peow.
Yuya_Suthisak_Kazoo.jpgThe three most awarded creative leaders over the past two year award season are Dentsu Tokyo ECD Yuya Furukawa, BBDO Bangkok's CCO Suthisak Sucharittanonta and TBWA Hakuhodo Tokyo ECD Kazoo Sato. The three lead the talented list of executive creative directors and chief creative officers pictured below in the Campaign Brief Asia ranking of the top 20 creative leaders in Asia over the 2016-2017 creative awards season.

Dentsu Tokyo is by far Asia's most awarded ad agency and Furukawa has an unassailable position at #1 in this Creative Ranking Table. Sucharittanonta and Sato are two of the big improvers this year - moving up from #5 and #11 respectively last year.

Bestads passes the 180,000 members mark

Bestads-180000-members.jpgBestadsontv.com - the worldwide creative site showcasing the world's latest and greatest commercials, print, outdoor, radio, interactive and integrated work - has passed the 180,000 members mark.

Not bad going for a site started from scratch by Brian (Beamo) Beamish in 2003, reaching 10,000 members by August 2007, when he sold the site to Campaign Brief. Since then, we've made major changes to the site and as a result, added around 16,000 members per year.

Bestads_iPhone_2.jpgIn April 2010 we also launched the Bestads App, which gives you immediate access to the weekly Top 6 TV/web film, Print, Outdoor/Ambient, Radio and Interactive advertisements from bestadsontv.com, plus guest judge comments each week by top international creatives. The App ranks highly on iTunes Top Business Apps charts in many markets.


Screen shot 2012-04-03 at 9.36.12 AM.jpgIf you would like to join Bestads, it's free, although for only US$30 per year (less that $3 per month), go BestadsPRO ~ JOIN NOW ~ which offers the following:

Screen shot 2012-04-03 at 10.08.08 AM.jpg• Access every archive ad, back to 2003
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DDB SmarTone TVC Screengrab1.pngLeading Hong Kong telecom service provider SmarTone has appointed DDB Group Hong Kong for its branding and communications duties.

In creating SmarTone's new brand promise, DDB set out to reframe the telecom myth that speed is everything. Instead, the agency focussed on the five criteria that contribute to the customer's overall quality of experience. As a result, SmarTone's new 5S criteria determines the power of a network by not only speed, but also stability, seamlessness, security and service.

VIEW THE SPOT

image003.jpgNew York Festivals AME Awards for the World's Best Advertising and Marketing Effectiveness is now accepting entries for the 2018 competition.

Says Michael Demetriades, SVP executive director of the AME Awards: "The AME Awards has a 24-year legacy of rigorously monitoring the advertising industry and honoring global campaigns that successfully demonstrate innovative solutions to challenging marketing problems that achieve measurable results."

ENTER NOW
Skechers logo.jpgSkechers, the legendary American lifestyle and performance footwear company has assigned its creative duties to Scarecrow Communications. This was the result of a multi-agency pitch in July.

Founded in 1992 and headquartered in California, Skechers is the 2nd largest athletic footwear brand in he United States. It's available in 160 countries and retails through more 1700 stores worldwide. Notable celebrities who have endorsed Skechers include golfer Colin Montgomerie, actress Kelly Brook and musician Ringo Starr.
fbb.jpgfbb, the fashion destination by Future Group presents, 'yours cutely' a stylish campaign featuring kids flaunting the new festive collection of fbb. Created and conceptualized by DDB Mudra West, the fun campaign features kids styled in different categories of outfits on many different occasions. The commercial is set to a lively song in which kids sing about their fashion. With the upcoming festive celebrations in mind, fbb stores across the country will display the widest fresh collection for kids, introducing multiple styles in shirts, denims, dresses, chinos and ethnic clothing for boys and girls.

VIEW THE SPOT
The Equality Campaign - Leo Burnett Melbourne - HERO.jpgAustralia is currently holding a public vote on marriage equality. The Equality Campaign has aired a new TV spot during last night's The Bachelor finale.

An emotional appeal to all Australians, the spot features moving real wedding footage contributed by members of the LGBTI community and urges Australians to vote yes 'for every Bachelor and Bachelorette.'

To create the spot, Leo Burnett Melbourne joined forces with AIRBAG, ARC Edit, Manimal and Nylon. Media placement during the finale was generously donated by The Bachelor's major sponsor, Wrigley's Extra.

VIEW THE SPOT
Cannes Lions + Sustainable Goals_ Lockup.jpgIt was announced today, at the start of the 72nd session of the UN General Assembly, that Cannes Lions will launch the Sustainable Development Goals Lion in 2018, marking a new drive to advance awareness of the Sustainable Development Goals (SDGs) that were unanimously adopted by world leaders at the United Nations in 2015 and encourage the creative industries to celebrate and support sustainability around the world.
Once Upon a Time.jpgThe Film Department at top post and visual effects company VHQ have recently completed another post production work for a film produced by Alibaba Pictures in China.

The movie "Once Upon a Time" is one of the first major Chinese films to be released by Alibaba Pictures, and was the directorial debut for Zhao Xiaoding, a long time Director of Photography for the famous Chinese director Zhang Yimou. Both recently collaborated on the film "The Great Wall".

This film tells the story of an epic and tragically fated romance between two deities, Bai Qian and Ye Hua. Played out over several lifetimes to transcend time and eventually becoming a true legendary story. The original novel was recently adapted into an enormously popular TV series in China which led to the box office success with CN¥530 million sales since its release in August internationally.

The project had a very particular style requirement which presented a unique set of challenges to VHQ.
Anuwat_Suthisak.jpgFollowing an excellent award-winning performance over the past two years at international and regional shows, BBDO Bangkok has taken out Campaign Brief Asia's Southeast Asian Creative Agency of the Year award. Pictured left is Anuwat Nitipanont (Deputy Chief Creative Officer) and Suthisak Sucharittanonta (Chairman and Chief Creative Officer).

BBDO Bangkok scored a total of 2115 Creative Ranking Points over the past two years - 950 points in 2016-17 and 1165 points in 2015-16.

The agency's best showing this year was at AdFest 2017 with 345 points - the best performer at the regional show outside of Dentsu Inc. Tokyo. They also performed very well in Campaign Brief's The Work 2017, Spikes Asia and AdStars.
Campaign Brief Asia Creative Rankings_RegionalAoY.jpgThe full results of this year's 2017 Campaign Brief Asia Creative Rankings will be released in a 52 page special report at this year's Spikes Asia Festival in Singapore, from September 26th to 29th.

Once again the big performer from this year's rankings is Japanese powerhouse, Dentsu Inc Tokyo, who again top the Rankings and are named Campaign Brief Asia's 2017 Regional Creative Agency of the Year. Dentsu is a clear #1 with more than double the amount of award wins as the next highest ranked agency. In #2 position is BBDO Bangkok, who have had a great two year period at the global and regional award shows and rise up from #5 position last year. Their improved performance is clearly shown with their rise from #68 in the 2014 Campaign Brief Asia Creative Rankings.

In third place is TBWA Hakuhodo Tokyo, who very narrowly edge out Hakuhodo Inc Tokyo by just 5 ranking points. TBWA Hakuhodo Tokyo is one of this year's star performers moving up from #11 position last year.
Indomie.jpgCelebrating 45 years of feeding Indonesians their favourite instant noodles, Indofood brand Indomie has released a nostalgic commercial that tracks its much-loved local heritage from the 1970s, 1980s, 1990s and all the way through to the present day.

Produced by Seven Sunday Films via MullenLowe Group Indonesia, the campaign was shot by award winning director Mark Toia and follows a young man as he goes through the most important stages of his life: from 1972 as a boy (when Indomie first launched), through to starting his own business and seeing his children grow up.

VIEW THE SPOT
Vaishali Sarkar.jpgBBDO Indonesia has appointed Vaishali Sarkar to the role of Chief Executive Officer.

Having spent her first 16 years at OgilvyOne India, and the last decade in Indonesia, she has been instrumental in building profitable business units that include OgilvyOne, Soho Square and most recently Ogilvy Advertising.

The last decade has seen her bring about significant growth and success for the Indonesia agency, and she has been at the helm of multi-channel campaigns for both local and global brands. Over her tenure at Ogilvy, she has led work that resulted in multiple awards including Gold Echo awards and Cannes Lions. Furthermore, she was the recipient of the prestigious David Ogilvy Award for Excellence.
OMD Singapore.jpgOMD Singapore has won a total of 16 awards including the coveted Agency of the Year & Digital Performance Agency of the Year at the recently held Singapore Media Awards. Since the inception of SMA 13 years ago, OMD has won the Agency of the Year title 5 times, more than any other agency network in Singapore.
Nicole McMillan.jpgA total of 31 campaigns from China, Hong Kong, India, Japan, Pakistan, The Philippines and Singapore have been shortlisted for WARC's Prize for Asian Strategy 2017, a search for the best strategic ideas that have driven results in Asia.

India leads the way with 18 shortlists (9 of which are from Ogilvy & Mather) followed by China with 6 and Singapore have 3. Hong Kong, The Philippines, Parkistan and Japan all have one shortlist each.

A wide variety of global brands across a range of industries including Amazon, Coca-Cola, Levi's and MasterCard, as well as local brands such as Colour Academy, Metro Manila Development Authority and Singtel have made the shortlist.

The WARC Prize for Asian Strategy, now in its seventh year, is being judged by an eminent panel of 25 client and agency-side experts, chaired by Nicole McMillan, Vice-President, Marketing of The Wrigley Company, Asia-Pacific (pictured) and including Michael McComb, VP Brand Communication, Greater China, SAP; Anita Kanal, Senior Director, Consumer Marketing Asia Pacific, Visa; and Ranjit Jathanna - Chief Strategy Officer, MullenLowe Singapore.
Stroke.jpgDDB Group Singapore and the Singapore Red Cross have joined hands to release six bite-sized instructional first aid videos on Instagram. The initiative, which empowers Singaporeans to respond to an emergency and potentially save a life, marks World First Aid Day.
 
"In an emergency, every second matters. Faster response rates significantly increase a person's chance of survival," said Chris Chiu, Chief Creative Officer at DDB Group Singapore. "However, more often than not, access to life-saving knowledge can be hard to follow and difficult to access. With 63 per cent of Singaporeans on Instagram, the opportunity is huge."
 
The dynamic, easy-to-follow videos each addresses one of the six common conditions of emergencies in Singapore, including cardiac arrest, seizure, choking, severe bleeding, stroke and burn wounds. Instagrammers simply tap the 'save for later' button to download the videos into their accounts for easy access in case of an emergency. This is the first time the Instagram save button has been used as a life-saving tool. Users can also help spread the word by sharing the videos with their followers, tagging @sgredcross, and including hashtags #instasave and #savenowtosavelater.

VIEW THE STROKE VIDEO
VIEW THE SEIZURES VIDEO
VIEW THE HEART ATTACK VIDEO
VIEW THE SEVERE BLEEDING VIDEO
VIEW THE BURNS VIDEO
VIEW THE CHOKING VIDEO
BLK J group.jpgFollowing a multi-agency pitch, the Singapore Hospice Council has appointed independent agency BLK J to help educate Singaporeans about palliative care. The council wants to get more Singaporeans to learn about the many options for palliative care available to them and to start talking, planning and taking steps towards seeking palliative care.

Commenting on the win, BLK J's CEO and Co-founder, Rowena Bhagchandani said," We are honoured that the Singapore Hospice Council has chosen us for this very important task. Palliative care is one of the pillars of any compassionate society and we will do everything to help the Council meet its objective."
Shormistha, Flying Cursor.jpgThe full service airline Vistara, a joint venture between Tata Sons and Singapore Airlines, have awarded their social media duties to Flying Cursor Mumbai. The account was won after a multi-agency pitch.

Vistara have been setting the standard for full service airlines since their launch in 2015, whether it is through the introduction of Premium Economy, a first in the domestic market or through their recently launched Women Flyer Service. As part of their duties, Flying Cursor will partner with Vistara to bring the brand's promise of Fly The New Feeling to life on digital and develop Vistara's social strategy.

Grey appoints Kamil Kuran as Group CEO MENA

Kamil Kuran.jpgGrey Group has appointed Kamil Kuran as Group Chief Executive Officer, Grey MENA. In his new role, he will report to Nirvik Singh, Chairman & CEO, Grey Group Asia Pacific, Middle East, and Africa.

"We are currently pushing forward in the MENA region with great momentum, and I am delighted to extend a very warm welcome to Kamil. A leader with incredible business acumen and a reputation for excellence, I have no doubt that he will play a significant role in facilitating the growth and presence of Grey in this region", said Singh.

Kamil (pictured) moved to advertising in 1998 by joining Leo Burnett MENA as Regional Planning Director, responsible for both the planning function and taking on the planning lead on the Kraft and GM accounts, as well as the role of agency lead for regional training. He also worked concurrently on new pitches and brand consultancy projects for P&G, Mastercard, Kellogg's, Phillip Morris, Showtime, and Saudi Telecom.
Screen Shot 2017-09-13 at 9.51.32 am.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judges are Mark Forgan (left) and Jamie Standen (right), creative directors at Ogilvy, Paris.

BEST TV
A clear winner this week with Diesel. A fantastic spot that is true to its DNA and crafted to perfection. The casting is really something special, and in the line a great twist on 'Go with the flow'. 10/10.

Marmite in second place is an intriguing campaign, a nice take on all the heritage tests that have popped up recently. The TV is well cast and performed, made us laugh. Will be interesting to see how far they go with the testing... we both love Marmite, is it in our genes? READ MORE...
5 (1).jpg3ee5493.jpg McCann Worldgroup's Pat Baron, chief creative officer, Australia and Heok Seong Ng, chief creative officer, Malaysia, will present a talk at Spikes Asia titled 'Is the Global Creative Idea Dead? Long Live Cultural Creativity', at 2pm Thursday 28th September.

Baron and Seong will discuss how globalisation, technology, social and economic development are rapidly colliding with traditional beliefs and answer how creativity manifests itself in a region as diverse as APAC, whilst gradually transforming culture. In a regional, and ultimately global industry, how do we learn to appreciate each other's creativity without making every different offering totally homogeneous?
KFC_coffee_NEWCUP.jpegKFC started serving freshly ground coffee across the country last year, but people didn't believe KFC was truly serious about coffee.

For KFC's 30th anniversary, Wieden+Kennedy Shanghai brought Colonel Sanders back to China with freshly ground coffee and a Kentucky bluegrass musical that hijacked one of China's most recognizable folk songs.

VIEW THE VIDEO

Ciclope Festival extends deadline for craft awards

Ciclope_trophies.jpgThe entry deadline for Ciclope Festival for commercial production craft has been extended until Friday 15th September, so you have a few more days to submit your Commercials, Music Videos, Fashion Films, Branded Content, VR Films, Apps and Websites to the international awards show exclusively dedicated to recognize the most well-crafted works of the year.

There are more than 40 categories to choose from (including Direction, Cinematography, Custom Design, Editing and Casting, among many others).

Enter your best work here.
CrityFinalLogo.jpgAdvertising Association of Nepal (AAN) organized Nepal's biggest advertising award ceremony 'Crity Awards' at Soaltee Crowne Plaza, Kathmandu. Crity Award was established in 2003 to honor and motivate the creativity in advertising industry of Nepal.

This year, it was the 9th Crity Awards, which is the biggest award ceremony with an estimated live audience view of around 1.2 million and event attendance of over 700 audiences from advertising agencies, including the leading businesses attended the award ceremony and media house representatives and government officials of Nepal were part of the event. Chief Guest of the event was the Secretary of Ministry of Information and Communications who along with other guests and dignitaries presented awards to the winning advertising agencies.
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Screen Shot 2016-10-22 at 12.31.04 PM.pngWe hope you, like over 175,000 other ad professionals registered on Bestadsontv.com throughout the world, enjoy visiting the site regularly to check out the very best and latest advertising in all mediums being produced worldwide.

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A1-CD project.jpgMcCann Millennials an innovation project led by Millennial generation employees of McCann Worldgroup Holdings Japan has launched a joint project with one of Pony Canyon's up and coming idol groups "Magical Punchline."

AI-CD ß is A.I. that was developed by McCann Millennials to be able to give creative direction to produce commercials. In order to develop the A.I., the team deconstructed and tagged a broad range of TV commercials, including the winners of the ACC CM Festival for the past 10 years (the ACC CM Festival is Japan's most prestigious advertising awards given to the year's most superior creative works). Using its database, the A.I. is designed to provide creative direction that would create the most suitable commercial for the particular product or communication message.

VIEW EPISODE ONE
VIEW EPISODE TWO
VIEW EPISODE THREE
ADK.jpgRSPL Group has appointed ADK-Fortune for creative duties for two of their brands Pro-Ease Sanitary Napkins and Xpert dishwash. The agency will lead the development of all brand campaigns of both the brands in India. The account will be handled out of their Gurgaon office.
Navin Talreja.jpgThe Womb has been appointed by Honeywell India as brand strategy and creative partner in building up its air purifier business in India. Honeywell is keen to focus on this category given the anticipated growth rate in India and backed by a strong performance in the China market. Honeywell's line of air purifiers is already popular across online platform like Amazon and retail partners like Croma. The company now wants to accelerate its penetration across the country, both as a technology and product category leader and a subject matter expert that understands indoor air pollution and purification extremely well.

Sudhir Pillai, General Manager - India, Homes, said, "At Honeywell, we value innovation, creativity, and an ability to engineer solutions that address the toughest challenges and unique needs of our customers. The Homes business of Honeywell aims to provide products and solutions that make the consumer's life comfortable, convenient, at the same time ensuring their safety, health & well-being. The Womb's approach to marketing and creative solutions is similarly innovative, and we value that greatly."
 

Samsung.jpgSamsung India recently launched its QLED TV campaign in India. Envisioning entering the heart of every Indian, the emotional campaign focuses on the 'Technology of loving' where Samsung technology is bonding the families together.
 
Samsung believes QLED TV is ushering in a new era of Lifestyle TV offering a unique viewing experience that brings families closer. Samsung QLED TV's true-to-life picture quality, smart features that facilitate access to today's limitless content and beautiful design that gives the freedom to put the TV wherever their lifestyle demands, promises it to be 'The Next Innovation in TV'.

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Chatty Bus.jpgDuring winter, when our car windows fog up, we all have the same experience of doodling on it. Inspired from those experiences, Hyundai Motor Group's 'Sketchbook window technology' was developed. Based on the winning idea of Hyundai Motor Group's R&D Idea Festival Innocean Worldwide Korea developed the 'Chatty School Bus Project' converting the most boring school bus into the most exciting school bus for hearing impaired children.

VIEW THE CONCEPT
The Immunity Charm_New.jpgThe Clio Awards has today announced 2017 Gold, Silver and Bronze Statue winners.

Asia has performed very well, securing 12 Gold statues, 24 Silver statues and 25 Bronze. McCann Worldgroup India is the biggest winner, scoring the most metal with a total of 3 Gold and 1 Silver for the Ministry of Public Health, Afghanistan's  "The Immunity Charm" and 1 Silver and 2 Bronze statues for "World for All" pet adoption campaign.

CJ Worx Thailand scored 2 Gold statues and 1 Silver statue for AP Thailand's "The Unusual Football Field Project" and Hakuhodo Inc. Japan picked up Gold for Gravity Daze 2's "Gravity Cat" which also won 1 Silver and 3 Bronze statues.

Other Gold winners are Dentsu Japan, TBWA\ Shanghai, Havas Taiwan, BBDO Pakistan, TBWA\Hakuhodo Japan and TBWA\Santiago Mangada Puno The Philippines all with one Gold each.
Flipkart.jpgEvery year, Indians look forward to shopping seasons and reasons, but Flipkart's The Big Billion Days (BBD) is the sale event marked on most of their calendars. As opposed to the launch in 2014 when BBD was a one-day event, today it has the status of a 5-day mega shopping festival in people's minds. This year too, Flipkart is not just offering discounts, but also exclusive deals on a range of products that includes smartphones, large appliances, fashion and recently launched furniture business.

VIEW THE SPOTS (in Hindi)
Ranji Cherian.jpgOne of world's leading, most iconic brands-Puma has decided to partner with the DDB Mudra Group for the brand's creative business in India. Under this partnership, the agency will be responsible for the creative strategy and execution for Puma's marketing communication in India.
 
Puma has been designing, developing, selling and marketing footwear, apparel and accessories, for over 65 years. Following a long term mission of becoming the most desirable Sport Lifestyle Company, Puma distributes its products in more than 120 countries including India, where it's the fastest growing sports lifestyle brand. It has also brought on board, India's best known sports personality, Virat Kohli as a brand ambassador.
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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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