Digital Trends to watch.jpgAs digitalisation continues to sweep through China, consumer behaviours are transforming, with Chinese mobile consumers now holding the world record for having the highest number of apps on their devices - over 100. To better understand the digital forces shaping consumer behaviours in China, OMD has released its latest trends report, providing insights and direction on how businesses can adapt their communications approaches in light of these developments.

Society Tea 2.jpgWhat started as an attempt to know their audience's plans on a dull evening, became one of the most heartwarming things that a brand did. Society Tea, the 30-year-old Indian chai brand decided to surprise one of their biggest fans who was to undergo heart surgery.

On the evening of 10th November, Society Tea tweeted out 'Saturday evening looks a little dull this weekend. What are your plans, chai lovers?', expecting mundane responses like 'missing chai' or 'reading a book'.

To their surprise, one of their followers, Cajetan Vaz responded to the tweet with an overwhelming message. He said he was to undergo surgery that Monday and was spending his evening in prep. Society Tea responded with a heartfelt message, wishing him the best of luck for his surgery.

Society Tea tweeted out to Vaz on the night before the surgery, sending him their well wishes. Vaz's response was beyond adorable. A genuine handwritten note, some flowers and a personalised hamper later, a popular brand successfully move away from regular updates and direct marketing on their social media profiles.
Gopa Kumar _Executive Vice President ISOBAR.jpgIsobar India has launched 'viewCent', a unique solution tool in video-strategy for businesses that aim to win the maximum yet relevant eyeballs.
 
viewCent is based on Deep Machine Learning and can, quite precisely, forecast the kind of consumer attention that a particular type of content can achieve within a specific given time. The resonance score for the content, which is called Viral Grade (VG), is calculated by collecting 400 different variables around that content. The variables are then fed into two patented AI engines - the Super Relevance EngineTM and the Viral Prediction EngineTM - to process the data, real time.
 
It is pertinent to note here that the agency is currently testing the Beta version of the tool for its key clients across automobile, apparel, appliances and technology.
Tomorrow.jpgFor over a hundred years the Tata Steel brand has not just been synonymous with steel, but also for making a positive impact on society. This has been reinforced by the Company's messaging and campaigns over the years. Tata Steel has now embarked on a corporate brand campaign that is in line with its collective outlook and aspirations. The campaign celebrates the brand as the catalyst for ushering in a new era in the journey of the organisation.

Mitul Shah joins BBDO India as vice president

Mitul Shah.jpgBBDO India has appointed Mitul Shah as Vice President for the Mumbai office. He will report to Atin Wahal, Executive Vice-President of BBDO's Mumbai operations.
 
Shah (pictured) joins the agency from Lowe Lintas where he was managing major Unilever brands like Kissan and Pepsodent. Prior to Lowe, he was at Leo Burnett.
 
Shah began his career in advertising more than 12 years ago after completing his post-graduate from Narsee Monjee. He has experience across various categories working on various brands like ZEE, Freecharge, Pureit, HDFC Life and Reliance Mobile amongst others. He has also worked extensively on brands from different regions including Indonesia, Pakistan and Sri Lanka.
 
Shah said, "I believe that today making a brand relevant and meaningful in consumers' lives is more important than ever before. BBDO has been successful in doing just this for its clients by living up to their philosophy of 'Create Acts, Not Ads', and this is what excited me. I am delighted to join the talented bunch of people, who have managed to pull off some great pieces of work. I'm looking forward to continuing the trend, and I am sure it's going to be an interesting journey ahead."
Mete & Nirmal.jpgGlobal video ad serving and monetisation platform SpotX has announced two key hires in Singapore, indicating new expansion throughout the region. The company has appointed Mete Bargmann to the position of Business Development Director, APAC, and Nirmal Bhagwani as Senior Account Manager, Supply Operations, APAC. Beyond Singapore, SpotX also has staff located in Australia, Indonesia, and Japan.
Jon Headshot.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Jon Austin, executive creative director, Host/Havas, Sydney.

BEST TV
Winner: John Lewis: The Boy and the Piano. No surprises here. To be honest, I've found John Lewis ads a bit touch and go over the last few years. I was one of the few that thought the Man on the Moon was a high point, while the dog on a trampoline fell a bit flat. But, for me, this year completely delivers. It's a brilliantly crafted journey that resolves with one of the best Christmas messages I've seen for a long while: 'some gifts are more than just a gift'. I can't wait to see how else they bring that thought to life. READ ON...

One Show second deadline ends next Fri, Nov 30

Screen Shot 2018-11-21 at 6.34.14 am.jpgThe second entry deadline for The One Show 2019 is closing next Friday, November 30.

Zulu Alpha Kilo have released a new video 'New ECD' as part of the "Win Pencil, Draw Respect" call for entries campaign.


CaltexGO_1.jpgChevron Singapore, which operates the retail brand Caltex, has introduced Singapore's first fuel payment app, CaltexGO. The fuel payment app with integrated loyalty is already gaining fans with its alternative refuelling experience from the comfort of your car, clocking 10,000 app downloads within the first few weeks of launch.

The CaltexGO mobile app spent a year under development, with the help of TBWA\Group Singapore in conceptualisation, strategy, and delivering the launch campaign for CaltexGO; as well as co-creation and ideation support from Visa International.

TBWA\Group Singapore was first tasked to identify the opportunity a new mobile app could bring in making the refuelling experience less hassle. Pain points identified from Caltex's independent consumer insight analysis helped inform a more tangible value proposition, and later a marketing campaign strategy.
Screen Shot 2018-11-19 at 1.50.50 pm.jpgDan O'Connell has joined Innocean Australia as creative director to work alongside CD Paul Bruce.

Says Steve Jackson, ECD, Innocean: "Dan is the latest in a string of great hires we've made at Innocean over the last few months. There is real momentum here and I know Dan will play a major role in taking us to the next level. Super guy and super talented."

O'Connell comes from Saatchi & Saatchi Sydney where he was associate creative director on Toyota and St.George bank.

Says O'Connell: "I'm really excited to be working with Steve, Paul and the team here. It's a great place, with some really strong brands, and plenty of opportunities to do great work."

O'Connell's work has been recognised and awarded at the One Show, Cannes and AWARD. Prior to Saatchi & Saatchi, he spent time at TBWA and Publicis MOJO.

Don't miss the best of Asia's creative and award news. Sign up for the free Campaign Brief Asia Daily email newsletter. It takes just 30 seconds. CLICK HERE.
ChrisWillingham-web.jpgDDB New Zealand has lured Chris Willingham, formerly global business director on Nike at Wieden + Kennedy, Portland as managing director, a new role at the agency.

Willingham has worked in the ad industry for 25+ years, at some of the world's most successful agencies, with some of the world's biggest and most influential brands.

He's led teams and agencies that have produced some of the most famous and effective communications of the past two decades. During that time, he's won many major awards including four Cannes Grand Prix and a rarely awarded D&AD Black Pencil.
Snickers-US0-2018.jpg
For the second year in a row and just in time for the holidays, Snickers in the U.S. is bringing back 'Hungerithm,' a tool that monitors the mood of the internet. When consumers drop hints of hunger online, the coupon discount of Snickers ncreases at participating U.S. 7-Eleven stores in real time.

To track the mood of the internet, as well as lock in the price of a Snickers bar that can be redeemed in the form of a coupon at participating 7-Eleven stores, fans can visit Hungerithm.com. In-store signage explains the program to shoppers. The 'Hungerithm' promotion will be live through midnight Dec. 31, 2018.

Originally piloted in Australian 7-Eleven stores in 2016 to critical acclaim, 'Hungerithm' was developed by Clemenger BBDO Melbourne under the "You're Not You When You're Hungry" campaign. The algorithm checks social media posts in real time against a list of 3,000+ commonly used words and phrases to determine sentiment and capture a snapshot of how people are feeling. It even understands slang and sarcasm. As 'hanger' goes up, the coupon value goes up too.
Tarun Rai.jpgJ. Walter Thompson re-designates Tarun Rai as the Chairman & Group CEO of J. Walter Thompson South Asia.
 
Tamara Ingram, Global CEO, J. Walter Thompson said, "Tarun's new title accurately reflects his responsibilities. He oversees multiple countries with full-service agencies and digital companies including specialized divisions such as Shopper, Rural, Events, Design, Production and Social. Over the last three years, Tarun has ensured that all of these companies and divisions are integrated seamlessly to deliver the best communication solutions to our clients."
 
"Our clients are increasingly asking for integrating their brand communication across various touchpoints and platforms. What puts the JWT group at an advantage is that we have many specialised companies and divisions in the group but a single P&L. This makes us platform agnostic and allows us to focus on only the client and brand communication needs. I am lucky to have extremely talented and capable leaders of our various group companies, divisions and functions," said Rai (pictured).

Don't miss the best of Asia's creative and award news. Sign up for the free Campaign Brief Asia Daily email newsletter. It takes just 30 seconds. CLICK HERE.
Queo.jpgThe rapid growth in the number of High Net worth Individuals (HNIs) and aspirational lifestyles and consumer demographics has led to a demand for luxury living. The discerning and demanding consumer expects the best of class and experience in everything, be it in the living or the bathroom space.

One Show 2018_Ogilvy_Network of the Year.jpgIn a nod to the agency's long-standing reputation as a creative leader in the industry, Ogilvy Greater China wins Network of the Year, and bagged a total of 9 awards Friday night, including Best in Show at top international advertising festival organized by The One Club for Creativity. The One Show Greater China places particular emphasis on creativity and looks at the convergence of international standards with local culture and consumer insights to select the most representative works.
Vikas Mehta, CEO PointNine Lintas.jpgLiberty General Insurance Limited, one of India's fastest growing general insurance companies, has appointed the omni-channel creative agency PointNine Lintas to handle its creative and media duties. The appointment was announced as an outcome of a multi-agency pitch that was won by the agency on the back of its omni-channel approach.
 
Pankaj Arora, President - Personal Lines, Banks & Affinity & Marketing, Liberty General Insurance India said, "As part of our marketing strategy, we are embarking on our first ambitious brand outreach program. We found the strategic and holistic approach of PointNine Lintas compelling and felt that they were the right partners to help us create a roadmap for our brand campaign. We believe that the brand campaign will help us establish greater emotional connect and recall among larger public."
 
Vikas Mehta, CEO - PointNine Lintas (pictured) said, "The Liberty win is another example of the magic that happens, when you bring creative and media skill sets under one roof. We are delighted to see our omni-channel approach working. The more important task of creating a sharp position and go-to-market plan for Liberty Insurance begins now and I have great faith in our team to make it a success."
L to R)- Carter Chow, CEO J. Walter Thompson China and Professor Richard Miles.jpgHow will the future of work look for creative agencies?  How can technology be applied to the creative process - can it be automated? These are the key questions to be grappled with by University of Sydney academic experts and students in a new partnership with international advertising agency J. Walter Thompson China, in Shanghai.

In a ceremony on Friday, JWT China signed up to be the first industry partner in China for innovation style projects. The partnership with JWT China will focus on technology and digital transformation, to develop creative solutions for current and future business issues.
(L to R) Ajit Narasimhan, CMO of Sundaram Mutual Fund, Vipin Guliani, Group Head - Digital Marketing,  Piramal Group and   Suneil Chawla, Cofounder of Social Beat.jpgSocial Beat organised the second edition of its Digital Leadership Summit and saw a convergence of several business leaders across industries. The first edition took place at Chennai with a focus on driving ROI from digital marketing. One of the biggest talking points of the Summit this year was innovation through Voice, Video and Vernacular with CMOs from various sectors sharing their insights and experiences.
 
The keynote speaker, Omkar Rajadyaksha, Managed Partners Lead - New Business at from Google, kick-started the event on what businesses can scale up with Google in 2019. The Summit also focused on driving business results through digital marketing with marketers and brands voicing out common challenges they face and upcoming trends. While there are around 450 million internet users in India currently, this number is set to hit 650 million by 2021. These numbers prove even more significant as the vast majority of new internet users will come from Tier II and Tier III cities. The summit highlighted the importance of tapping into India's next billion internet users by harnessing the power of Voice, Vernacular and Video for an effective digital marketing strategy.
BANDAI 3.jpgBANDAI NAMCO Entertainment Asia is a leading global publisher of interactive entertainment content, with a wide range of game franchises in its portfolio. The publisher recently launched its first-ever regional brand campaign, as part of ongoing efforts to connect consumers with its large portfolio of games.

Shiseido.jpgThe 2018 International Epica Awards have been presented in Berlin, with Grand Prix winners from United States, Italy, Ireland, Germany and Japan.

Founded 31 years ago, Epica is the only worldwide creative award judged by journalists from the marketing, design and advertising press, as well as specialist reporters in fields ranging from production to VR and luxury branding.

Asia has picked up I Grand Prix, 7 Gold, 10 Silver and 14 Bronze awards. The Grand Prix and 1 Gold were awarded to Shiseido Japan for "The Party Bus" for Direction & Cinematography and Health & Beauty.

The other Gold winners were 2 for TBWA India and 2 for WAT Consult India, and one each for Cheil Worldwide Korea and Dentsu Inc Japan.

McCann Worldgroup has taken out the Network of the Year title, Forsman & Bodenfors was named Agency of the Year and Blur Films is Production Company of the Year.

Grand Prix Winners:
• Responsibility: "Price On Our Lives", March For Our Lives, McCann NY
• Alternative: "Go With the Fake", Diesel, Publicis Italy
• Design: "LA Original", Mayor's Fund for Los Angeles, 72andSunny
• Digital: "JFK Unsilenced",The Times News UK & Ireland, Rothco/Accenture Interactive
• Print: "Highlight the Remarkable", Stabilo, DDB Group Germany (Berlin)
• Film: "The Party Bus", Shiseido
Eatree.jpgAbout two-thirds of Japan's land mass is covered by forests, making it one of the counties with large forested areas.Planted forests account for about 40% of forests and require a process called thinning, which is the removal of some trees to make room for the growth of others, primarily to grow trees suitable for industrial and architectural use. However, in recent years, the number of forests where thinning is not carried out, as well as forests where thinning is carried out but the thinned wood is abandoned, are increasing because of the decline in productivity in forestry, including the decline in demand for wood, followed by the decline in new housing, the fall in the price of domestic wood due to competition with imports, and rising management costs, including labor costs. The government is calling for recognition and wider use of thinned wood in order to maintain and conserve forests appropriately. It has launched initiatives to advocate thinning, including the promotion of the Thinned Wood Symbol used on products prepared with thinned wood, and the production of woody biomass. LIFULL wishes to highlight the importance of thinned wood through Eatree Plates by creating a new purpose for thinned wood, which is to eat, to contribute to the conservation of Japanese forests.

ZEE5 Global_Dil Se Desi_Static  (2).jpgThe traditional Mehndi is replaced by a funky henna tattoo; Payals (anklets) are paired with stilettos, and rap replaces classical as the new embraces the old - in its own inimitable style. Upping the cool quotient of 'Desi' by several notches and capturing the essence of 'Desi' pride; the strong sense of belonging and connect with one's roots felt by every South Asian living abroad, ZEE5 today launched its global campaign 'Dil Se Desi', officially marking the digital platforms' entry into the International market.

MoC Founder David-Art-Wales-2018 (2).jpgCulture consultancy Ministry of Culture today announced the expansion of its highly successful US-based business into Australia with a new office in Sydney.

It is the first international office for the US group, which will focus on providing cultural transformation, consumer insights and culture creation to Australian and Asia Pacific clients.

MoC's Australian founder David Art Wales (left) has relocated back to Sydney after 30 years in New York to head up the venture.
Draons of Asia.jpgCambodia's leading independent advertising and communications agency ComZone captured a 'Black Dragon' in the 2018 Dragons of Asia event that was recently held in Kuala Lumpur, Malaysia. With scores of entries received from the region's top advertising and communication companies, the Dragons of Asia is one of the most rigorous and sought-after awards program honoring creative excellence for industry professionals.

AWARD Awards call for entries closes Fri, Nov 30

Screen Shot 2018-11-19 at 7.30.55 am.jpgThe entry deadline for the 40th AWARD Awards is ending soon.

Get your entries in before Friday 30th November 2018 and you could turn hate into gold.  

Late entries will be accepted up until Monday 10th December, though a late fee will apply.

Australia's preeminent awards ceremony recognising the finest creative minds from Australia, New Zealand and South East Asia AWARD will be accepting work completed within the eligibility period of 1st January 2018 - 31st December 2018.

ENTER NOW
pexels-photo-2804531.jpegA blog by Damon Stapleton, chief creative officer of DDB New Zealand

"Nobody knows anything. Not one person in the motion picture field knows for a certainty what's going to work. Every time out it's a guess and, if you're lucky, an educated one." - William Goldman (1931-2018)

My first big pitch. I had a pitch jacket that made me look like a featured extra from Miami Vice. I was shitting myself and had a fixed smile on my face in the futile attempt to appear professional.

I remember the senior suit saying to me, the client wants to look you straight in the eye. He wants to stare at you to make sure you are not going to fuck him over. The suit kept saying look him in the eye. Over and over. Like it was a mantra that would keep him safe.

We walked into a large mahogany lined boardroom smelling of Red Bull, Spray Glue and fear. We did our pitch and I had my first out of body experience at a corporate level. I felt like I was floating. I was watching myself from one of the expensive light fittings.
Dot.jpgBLINK TO SPEAK 3.jpgNew York Festivals Global Awards has released the 2018 award winners.

Serviceplan South Korea and TBWA India have both picked up a Gold and Silver Award at the New York Festivals Global Awards for Healthcare and Wellness.

Serviceplan South Korea earned a Global Gold Award and a Silver for "Making the World Accessible, Dot by Dot" for client Dot. The winning entry showcases how the portable smart translation device allows the user to store and carry 10,000 books, providing the visually impaired individual to access text books, magazines, and almost any content. Dot's device uses AI to understand context and translate immediately to braille allowing for instant downloading of books.

"Blink to Speak," TBWA India's campaign for Asha Ek Hope Foundation for ALS, received the Global Gold and Silver for their print and product innovation campaign that provided an accessible method of communication for patients with an alert mind but a paralyzed body via a book and downloadable e-book. The content provided an eye-language guide with a created alphabet using eight simple eye movements designed for patients, families, and caregivers to ease their difficulty in communication.

AdFest 2019 Lotus Awards now accepting entries

AdFest 2019.jpgAdFest is now accepting entries to the AdFest 2019 Lotus Awards. Next year's festival and Lotus Awards ceremonies will be held at Peach Royal Cliff Hotels Group, Pattaya, Thailand from 20th March to 23rd March.

AdFest has introduced four important changes to next year's Lotus Awards categories. The festival has introduced the eCommerce Lotus, recognizing the rise of retail innovators and brand campaigns. AdFest has also renamed the Promo Lotus category, which is now called Brand Experience & Engagement Lotus. The Radio Lotus category has been renamed Audio Lotus to reflect the innovation occurring within the radio category through podcasts and digital technology; while the Branded Content Lotus category will now be called Branded Entertainment Lotus.
Anlene.jpgDuring Asian Games 2018, Anlene wanted to leverage the conversation regarding sports and active lifestyle. But they were not the sponsors, so FCB Jakarta, couldn't show anything about the games, stadium, logos etc. Everyday ordinary people stretch to their limits to fulfill their responsibilities towards families, just like athletes who stretch to their limits to bring glory to the nation.



James K Lowe signs with Curious Film

JamesPortrait.jpgCurious Film is delighted to introduce accomplished fashion and fine art photographer, James K Lowe as its newest director.

With his foundations in photography, Lowe's work has appeared in a long list of solo and group exhibitions both in New Zealand and at photography festivals around the world.

His skill to illuminate and beautify details that would otherwise go unnoticed is what makes his work so distinctive. It has earned him a plethora of impressive achievements including First Class Honors for his Masters of Fine Arts Degree from Elam School of Fine Arts and representing New Zealand at Photoquai at Musee du quai Branly in Paris early in his career.

He continues to create outstanding work that is exhibited and recognised globally.
Fortis.jpgEach year, half-a-million Indians lose their lives while they wait for an organ. That is equal to losing a life every minute. In 2017, only 900+ cadaveric donations took place, a number that represents an organ donation rate of 0.86 person/million individuals.

Farmlite.jpgWho we are and what we become, flows from what we see our parents do and believe in. Proud aren't we, to resemble them, and inherit from them? But is all inheritance a matter of pride?

Sunfeast Farmlite recently launched a new digital film which asks these questions and helps you find the answer within.

BODW.jpgThe Hong Kong Business of Design Week (BODW), Asia's premier annual event on design, innovation and brands is set to take place in December 2018.

Held across five days between 3 and 8 December 2018, Asia's flagship architecture and design event will feature a stellar program of more than 70 leading design speakers, conferences, forums and exhibitions, and will host 130,000 delegates from more than 30 countries.

Through Creative Victoria, the Victorian Government has exclusively selected fifty small and large businesses, as well as Victorian educational institutions to be part of the mission to showcase Victoria's best creative designers.
John-Lewis-Elton.jpg
John Lewis & Partners has released its Christmas ad for 2018, rewinding through the Sir Elton John's life story to the point where he was given his first piano.
 
The film, titled 'The Boy and the Piano', is soundtracked by the musician's first major hit, Your Song, and is the 10th Christmas campaign created for the UK department store by adam&eve/DDB, London. It was directed by Academy's Seb Edwards.

The ad tells how one gift in particular inspired and influenced the course of a little boy's life. That little boy just happens to be Elton John. The story begins in present day and works backwards chronologically through Elton's life, right until the moment he received the special gift of his grandmother's piano that changed his life forever because some gifts are more than just a gift.

SPAMM_HORIZONTAL.jpgBBDO Guerrero opened the holiday season with the launch of SPAM Diva - a musical campaign sung by the Philippines Queen of R&B, Kyla. 

Formulaic recipe videos are extremely popular on social media, but with thousands of them online, SPAM Brand had to put its own unique spin on it. BBDO Guerrero came up with musical recipe videos with cooking instructions that you can actually sing-along to.

Colenso BBDO launches 'The Love This' podcast

Love this (1).jpgPodcasting is in its ascension. The medium is turning marketer's heads the world over, with brands always looking for new ways to interact with their customers and infiltrate popular culture.

So, if it's our job as marketers to inspire people, how do we, in turn, inspire marketers?

It's this question that led Colenso BBDO New Zealand to launch The Love This podcast series. The weekly podcast is designed to unravel some of the biggest global trends and untrends in business, culture, creativity and innovation, interviewing some of the best and brightest minds on the planet.

Previous episodes include a yarn with Jeff Beer (advertising editor, Fast Company) about the science of cutting through in a noisy world, through to Ethan Eismann (director of product sesign, Airbnb) and the thinking behind Airbnb's ambition to design the ideal at scale.

Superstand was just deadlee_2400 copy.jpgThis tribute of a campaign celebrates the creative genius of the legendary comic book writer, publisher and the editor-in-chief of Marvel Comics, Stan Lee, on his passing.

BlackSheep.Works Kashmir's pays tribute to Stan for keeping the curious kid alive inside us through his adventurous comics, which is necessary for a creative enterprise to fight the evils of mediocrity.

Don't miss the best of Asia's creative and award news. Sign up for the free Campaign Brief Asia Daily email newsletter. It takes just 30 seconds. CLICK HERE.
FABULOUS FIVE 2019.jpgAdFest is now accepting short film submissions from up-and-coming Directors and Assistant Directors based in the Asia Pacific and Middle East regions as part of its 'Fabulous Five' program - one of the world's most respected platforms for kick-starting the careers of commercial directors.

"Fabulous Five is an incredible opportunity - many of the directors who have screened their films at AdFest have gone on to achieve great things. As a result, we have expanded the program from Fabulous Four to Fabulous Five, giving more directors the chance to make their first big break," explains Vinit Suraphongchai, Chairman of AdFest.


Sightsavers.jpgIndia is home to 8 million blind people which is approximately one-fourth of the world's blind population. While 75 per cent of this blindness is preventable and could have been avoided, awareness around eye health and sensitization around eye donations becomes imperative.
 
Sightsavers, a leading global development organization working in over 30 countries to combat avoidable blindness and promote equal opportunities for visually impaired, decided to join hands with WATConsult to leverage biggest festival of lights in India.

Chumbak.jpg8 years ago, Chumbak began its journey as a souvenir brand. Today it is a multi-category lifestyle brand with stores in over 15 cities and a very strong online presence. The brand's first campaign aims to introduce the multi-faceted Chumbak and what it stands for to the consumers.
 
The brand campaign comprising of a digital film and outdoor campaign has been conceptualized by Ogilvy Bangalore.

Exide.jpgLike bright colourful balloons, we are all born filled with optimism and positivity. But at some point in our lives, there comes a phase that changes it all. We stop being kids and start becoming adults. 'Adulting' is the world's biggest deflator. And the crusher of our positive drive towards life.

On Children's Day, Exide, a brand that celebrates the unbridled joy and spirit of inner drive found opportunity to remind us exactly that. By showing us how as adults we fail to keep up the positive, cheerful drive in life we had as a child. And it did this, by simply showing us how differently we react to certain common situations in our daily lives.

Sebastien.jpgSébastien Desclée, Chief Executive Officer of FuelContent - the newest content production arm of the FCB Global Network - has announced its expansion into India. With offices PAN India- Delhi, Mumbai, Bangalore, Chennai, Kochi and Kolkata, this new venture builds upon FuelContent's existing hubs in Canada (Fuel Canada) and South Africa (Fuel SAF).

"Since its inception in 2016, FuelContent has been steadily gaining momentum to become a robust global network. This latest addition in India is the next piece in the puzzle, providing a rich market in which to tell 'Never Finished' stories to new audiences," said Desclée (pictured left). "Forging a larger FuelContent network adds value to our clients' businesses and provides the opportunity for us to strengthen our offerings in Asia and continue to grow our global footprint."

Desclée took the helm at FuelContent earlier this year after spending four years at FCB International, where he served as president. After launching FuelContent in key markets, Desclée sought to expand the network further, in order to deliver both for existing clients looking to extend their partnership in new markets and for new clients in need of content production solutions. Fuel Content on the whole specializes in film, animation, visual effects, post production, graphic design, photography and virtual reality.
Screen Shot 2018-11-15 at 9.19.59 am.jpgCOLLINS and animator Angela Stempel have created and launched "The Cube, Part Five" in support of ADC 98th Annual Awards Call for Entries.

"The Cube" campaign was developed by brand experience design firm COLLINS, with each :30 episode brought to life by one of six talented animation and illustration studios from around the world.  

The storyline places the iconic ADC Cube on a journey from adversity to achievement, pushing through challenge after challenge as it seeks to define its place in the universe.

HTL.jpgBirla Aerocon, the green building solution brand from the house of HIL Ltd. which is India's leading and Asia's most trusted building material company, has launched a new campaign 'Naam Birla Dekhke Lena'. The TVC showcases the superior quality that Birla Aerocon offers in the category to its customers.

VIEW THE SPOT (in Hindi)
Jerry Buhlmann 2018.jpgDentsu Aegis Network's CEO, Jerry Buhlmann, is stepping down after nine years as CEO, firstly of Aegis Group plc, and then for the last six years at Dentsu Aegis Network. Tim Andree, Executive Chairman of Dentsu Aegis Network, and Member of the Board and Executive Vice President of Dentsu Inc., will combine the CEO role with his current duties.
 
Buhlmann joined Aegis Group plc in 1999, becoming CEO in 2010 and then CEO of Dentsu Aegis Network in March 2013 after the acquisition of Aegis Group plc by Dentsu Inc. He will formally step down as CEO on 31 December 2018 and continue to work as a special advisor to Dentsu Inc. in 2019.
 
"After nine years as CEO of Dentsu Aegis Network and before that Aegis Group plc, I am very proud of what the organisation has achieved in that time," said Buhlmann.  "The highlight for me has been working with a group of very talented people and the impact we have been able to make based on strong team work, a supportive parent company and a dynamic culture."
Andrew Lok_Civilisation copy.jpgIn 2011, Andrew Lok took part in Adest's 'Fabulous Four' short film competition for emerging directors. Since then, he's gone on to direct hugely popular campaigns for Pepsi and Alibaba, and his work has notched up more than a billion views in total.
 
In 2012, he co-founded one of Shanghai's top independent agencies, Civilization, with business partner Alex Xie.

These days, Civilization is one of China's top independent agencies with 80 staff and clients including PepsiCo, Alibaba and Lay's. Barbara Messer caught up with Lok (pictured) to find out more about Civilization's journey for Campaign Brief Asia.
Screen Shot 2018-11-14 at 7.27.04 am.jpgWARC, the global authority on advertising and media effectiveness, has today released its Effective Use of Brand Purpose Report 2018, outlining successful key trends when using brand purpose in marketing strategies.

Based on an analysis of the winners of the Effective Use of Brand Purpose category of this year's international WARC Awards, a global search for next-generation marketing effectiveness, the report identifies common themes from marketing initiatives that have successfully embraced a brand purpose and achieved commercial success as well as a benefit for a wider community.
Honeywell.jpgHoneywell a leader in Connected Building technologies, announces a public awareness campaign to educate people about the importance and benefits of a 'Healthy Sleep' with its Brand Ambassador and Bollywood Actor Kareena Kapoor Khan. The campaign has been conceptualized by The Womb.
 
Out of the top 10 most polluted cities in the world, nine are in India. The air quality in these Indian cities has reached alarming levels owing to vehicular pollution, rapid urbanization and construction, industrial and domestic emissions. Pollutants like cooking smoke, cigarette smoke, cleaning agents, dust in upholstery, pet dander when coupled with outdoor air pollution make the indoor air even more unhealthy. Amidst all of this, it is impossible to enjoy a healthy sleep at our homes.

Bookmyshow.jpgThis Children's day BookMyShow has a special message for all parents. Conceptualized and executed with BBH India, this children's day film beautifully addresses the stigma that many Indian parents continue to face regarding the sexual orientation of their children. In consonance with the recent Section 377 verdict, it strikes an emotional chord and urges parents to love their children for who they are, regardless of who they love.

FINCH2.jpgAfter several months on Netflix's Emmy Nominated Series Chef's Table in London, Delhi and Los Angeles, FINCH's Zia Mandviwalla has returned home with the beautifully emotive 'Street Smart' TVC for Holden.

The NZ based Holden Street Smart initiative is all about getting young drivers ready for life on Kiwi roads, and with her special brand of character driven storytelling Mandviwalla has brought to life the true and touching story of Bella and a tragic car crash that changed her life forever.

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