Kevin Swanepoel.jpgThe One Club for Creativity has formed a partnership with Kyoorius Group for the group to serve as the club's official representative in India.

Kyoorius Group will work closely with agencies, media and the entire creative community in India to support and promote the club's awards programs including The One Show, ADC Annual Awards, Creative Week, Young Guns, Young Ones student awards, One Screen Short Film Festival, Creative Hall of Fame and others.

Kyoorius will also work with agencies throughout India to sponsor local versions of One Club programming, which come under its four pillars: Education, Inclusion & Diversity, Professional Development and Gender Equality. These programs include Creative Boot Camps and Portfolio Nights for young creatives, Creative Leaders Retreats for senior creatives, Executive Creative Summits for agency founders/CCO/managing partners and more.
Margot Torres + Gina Lorenzana.jpgThe Asia Pacific Tambuli Awards has named Margot Torres, Executive Vice President & Deputy Managing Director of McDonald's Philippines (pictured left), and Gina Lorenzana, Vice President for Marketing at Unilever Philippines (right), as members of the 2018 Overall Executive Jury, chaired this year by Malcolm Poynton, Global Chief Creative Officer, Cheil Worldwide.
Still1.jpgOppo's new TVC tells the heart-warming tale of cosmic love in 'Two Little Planets'. China's leading smartphone brand teamed up with creative agency Goodzilla, production company Black & Cameron, and post production house Fin Design + Effects to create the fantastical 4" spot to promote its R11 S Plus model ahead of Chinese New Year.
 
Starring popular Chinese actors Yang Mi and Zhang Binbin, 'Two Little Planets' is a love story set in a beautifully whimsical universe. Directed by Henry Scholfield, the fantastical tale revolves around a girl and a boy who live on neighbouring tiny planets. The adorable friendship blossoms into love as they grow older. Before they can reveal their true feelings, the pair are separated - leaving behind only a smartphone that holds their cherished photographic memories together: a gift to show their love. But all ends well, as the 'Two Little Planets' ends on an uplifting reunion.

VIEW THE SPOT
McDonalds_LittleBigMoments1.jpgMcDonald's has launched a new brand campaign over Chinese New Year aimed at deepening its connection with consumers in Hong Kong. The new work features Cantopop legend Eason Chan singing Sir Elton John's timeless classic, Your Song.

Created by DDB Group Hong Kong, the #LittleBigMoments campaign celebrates the small but magical moments that make life special. Showcasing the full spectrum of emotions, from laughter to tears, from sadness to joy, the campaign focuses on moments of human connection.

VIEW THE 60SEC SPOT
VIEW THE 15SEC PRODUCT SPOT
VIEW THE 15SEC PRODUCT SPOT
VIEW THE 15SEC PRODUCT SPOT
Murtaza sml.jpgMurtaza A. Tajbhoy, Chief Strategy Officer of Leo Burnett Sri Lanka was awarded the IAA Champion Award. He is the first Sri Lankan to win this prestigious accolade. The International Advertising Association (IAA) selected Tajbhoy as one of five global leaders in the marketing communications industry to receive this honour.
 
Tajbhoy (pictured right) received the IAA Champion Award recently at IAA's 2017 Global Conference held in Bucharest, Romania where more than 600 delegates from the international advertising and marketing communications industries were gathered to celebrate the future of the industry and to celebrate individuals who have made a difference to the industry. The IAA Champion Award, introduced last year as part of IAA's 2017 Inspire Awards, honours notable leaders for their lifetime achievements, vision and their contribution to the global marketing communications industry.
Luis+Paulo+Gatti.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Luis Gatti, associate creative director, Saatchi & Saatchi, Dubai.

BEST TV
Winner: Nike 'Nothing Beats a Londoner'. The film is funny, and I know its in the right tone and mood for Londoners. The behavior of arguing "who is in a worse situation" is funny. I identified with this situation and I believe that many people have had the same feeling. The script and the way the film was run only made the idea even better. READ ON...
Yuzu Tea.jpgSeven Sunday Films Director Eugene Lim has finished a funky, Japanese inspired film for Yuzu Tea, in partnership with Sandbox Indonesia.
 
Quirky and upbeat, the film captures the peculiar nature of Japanese culture and delivers an eye catching and poppy take on an afternoons adventure.

VIEW THE SPOT
GRAHAM-2.jpgThe Call for Entries to The Work 2018 is out and it's FREE to enter.

The deadline is Wednesday 28th February, 2018
.

Now in its 16th year, The Work features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region.  Acceptances to The Work 2018 count in the Campaign Brief Asia Creative Rankings.

There are three things that differentiate The Work 2018 from traditional award shows:

Firstly, entries are FREE.

Secondly, we are selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show.

Thirdly, there are no wasted entry fees - only entries that are accepted into The Work incur an acceptance fee.

All entries are uploaded online: Judging will take place mid March and notifications of acceptances will be sent out early April 2018. Accepted work will be featured on The Work 2018 website.
 
ENTER THE WORK

STEP 1. The first step is to register and then log in here. Then follow the upload instructions.

Read this bit: EVERY entry to The Work 2018 must have already "passed the test" and been a WINNER or a FINALIST at a recognised city, national, regional or international awards show between January 1st, 2017 and January 31st, 2018.
Teaser@Tambuli 2018.jpgThe pioneer award show globally that honors brands that do good and do well, the APAC Tambuli Awards celebrates brands that show the seamless integration of creativity + human good + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.
 
The Tambuli is not an award on charity, advocacy, pro bono, or CSR advertising, even if those campaigns are welcome and encouraged to enter. The award, however, focuses on mainstream brand campaigns that celebrate humanity, inspire purpose, and deliver results.
Roadster2.jpgNew York Festivals AME Awards, for the World's Best Advertising and Marketing Effectiveness, has announced the shortlist for the 2018 competition.

PHD China, iQIYI China, W China, OMD Hong Kong, J. Walter Thompson Mumbai, Asatsu-DK Fortune Communications Pvt Ltd India, Brave New World Communications Pvt. Ltd. India, simpleshow Japan, TBWA\ Santiago Mangada Puno Philippines, Dentsu Jayme Syfu Philppines, Keyframe, Inc. Philippines Krema worldwide South Korea, Mediacorp PTE Ltd Singapore, TBWA\ Singapore and Dentsu One Bangkok have all made it through to the shortlist stage.


Greg Attwells_FINCH.jpgGreg Attwells (left), IP strategist at FINCH, is concerned about the gender disparity in STEM education.
 
Says Attwells: "We need to ignite a passion for creative technology in young women or we are all stuffed. A male dominated tech industry means our capability is limited. New solutions require new people. More women means more possibility."
 
FINCH has developed a high school creative technology curriculum just for girls, Creatable, which Attwells leads. More than just a high school creative technology course for girls, Creatable teaches young women how to channel their creativity through technology, giving them a platform to realise their potential.
 
He'll shed light on the program at AdFest 2018 in a session called 'Female Creative Technologists Are Going to Save the World', and believes Creatable has become one of the most exciting things FINCH is doing from a cultural perspective.
 
How did the idea for developing a high school creative technology curriculum especially for girls came about?
GA: FINCH recently went through a recruitment process to hire two new engineers for our technology division. We put the call out for any graduating engineers at Sydney-based universities looking to work in storytelling and advertising innovation. We received 67 applications and were shocked to discover that only two of those applicants were female.
Bestad-jobs-Feb-2018.jpgA joint initiative of Bestads and Campaign Brief, TheBestAdJobs.com offers recruiters and agencies a fantastic low rate of $50 per job listing.

TheBestAdJobs.com reaches the international audience of bestadsontv.com and the Australasian audience of campaignbrief.com, campaignbrief.co.nz and campaignbriefasia.com.

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.

VIEW JOBS

EMPLOYERS AND RECRUITERS: UPLOAD YOUR ADS HERE


SUSAN HOFFMAN (1).jpgThe Australasian Writers and Art Directors Association (AWARD) has announced Susan Hoffman (left), co-chief creative officer of Wieden+Kennedy, as chair of judges for the 39th AWARD Awards.

Known to challenge the status quo, Hoffman is behind some of W+K's most memorable and game-changing ads, including Nike's "Revolution", Old Spice's "The Man Your Man Could Smell Like" and Chrysler's Super Bowl spots starring Eminem and Clint Eastwood.

As co-chief creative officer, Hoffman currently oversees the entire W+K global network. Under her leadership, W+K was awarded 2017 AdWeek Global Agency of the Year, and included on Fast Company's list of Most Innovative Companies.

AWARD chairman Mike Spirkovski said this is a rare opportunity to learn from a true icon of the industry.
Nike_Hyper Court_All courts.jpgBBH Singapore has won Ad Age's 'International Agency of the Year' Award. An incredible achievement for a Singapore Agency, but not the first time that it has been awarded; it also came runner-up three years ago (2015).

The award is based on the criteria of: Agency growth, outstanding creative work, innovation, and contribution to clients' success, all within 2017.
Kentaro Kimura PHOTO.jpgAdFest has unveiled nine more sessions as part of the Creative@ADFEST stream on 23rd-24th March 2018, which culminates in two 'Jury President Crossfires' featuring a panel of some of the world's most celebrated creative executives.

The latest sessions include:

Gunn 100, presented by Emma Wilkie, Managing Director, Gunn Report, London
Friday 23 March, 11:30 am
Wilkie returns to AdFest for the World Premiere presentation of the new Gunn 100. Expect all the league tables, all the winners, lavishly illustrated by the world's best ads that defined 2017. The Gunn 100 is the most comprehensive showcase of 2017's best, including the exclusive Asia Pacific ranking only at AdFest. Wilkie has been Donald Gunn's collaborator and co-presenter of The Gunn Report since January 2003. She created The Gunn Report company with Donald in 2007. Since 2016, Gunn Report has been part of WARC, the global authority on advertising and media effectiveness.
Blen Fernando & Albert Cuadrante.jpgThe Asia Pacific Tambuli Awards has announced the addition of client heads as members of the 2018 Humanity & Culture executive jury -  Blen Fernando, Vice President for Marketing, Alaska Corporation (pictured left), and Albert Cuadrante, President, Greenwich (right).

The categories under the Humanity & Culture cluster include: Advocacy, Family-Centered Brand, Youth Brand, Health & Wellness, Care for the Environment, Arts, Culture & Heritage, Education & Lifelong Learning, Poverty Alleviation, Responsible Citizenship, and Entrepreneurship.
Tinder.jpgEvery swipe on Tinder represents the possibility of meeting someone new and interesting, and starting something epic - an epic friendship, a crazy adventure or an epic love story. The possibilities are endless and quite literally in the palm of your hand. Tinder's new digital film brings this world of possibilities alive.

VIEW THE SPOT
Crabtree.jpgMullen Lintas Delhi office has conceptualized the latest campaign for Crabtree to promote their Home Automation Solutions. Crabtree is the high end vertical from the house of Havells and caters to the premium segment. The brand offers a wide array of switches and with the launch of the Home Automation Solutions, it is further expanding its product portfolio.

VIEW THE SPOT

Damon Stapleton: Listen to the dead man talking

gary-gilmore-11730320-1-402.jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

"You have to choose the move that feels right sometimes; that's what intuition is." - Magnus Carlsen. World Chess Champion. Grandmaster at the age of 13 and 148 days.
 
On January 17, 1977 Gary Gilmore (pictured left) was executed by firing squad for two murders he committed in Utah. His final words. Let's do it.

In 1988 Dan Wieden read these final words in a newspaper and said if we changed that to 'Just Do It', it would work perfectly for that little running shoe company we have as a client.

Nike. Just Do It. The most famous line in advertising came from a dying man's final words.
Speakers copy.jpgAd Summit Pilipinas 2018 has announced its latest batch of speakers who will grace the event, aiming to inspire advertising and marketing practitioners from all over the country to adopt new paradigms in coming up with new and innovative creative solutions.
 
Themed "DIY Your ROI", this year's Ad Summit, which will be held from March 7 to 10 at the Subic Bay Exhibition and Convention Center, takes a closer look at the various impacts of one's creative work, and urges the creatives to take a look at how advertising and marketing can be used to create not only financial, but social impact as well.
Kartik Iyer.jpgHappy mcgarrybowen has been selected by Daimler India Commercial Vehicles for creative and media duties for its BharatBenz brand, known for its range of modern trucks and buses. The appointment followed a multi-agency pitch held in Chennai.
 
Happy mcgarrybowen has been brought on board to manage the integrated mainline and digital communication mandate for BharatBenz trucks and buses, along with the media duties for the brand. The brand will be handled out of Happy mcgarrybowen's Bangalore office.
 
The BharatBenz brand is tailored for the Indian market and its demanding customer requirements by Daimler AG, the world's leading CV manufacturer with a global reach. First unveiled in February 2011, it celebrated its market launch in September 2012. By end of 2017, more than 60,000 BharatBenz vehicles had already been handed over to customers - an unprecedented ramp-up in the Indian CV industry. BharatBenz trucks and buses are sold and serviced through a pan-Indian network of more than 130 touchpoints which is also continuously being expanded beyond the tier-2 and tier-3 cities.
refugiarte (1).jpgThe One Club for Creativity, global peace organization PartnersGlobal and the United Nations' TOGETHER initiative have joined forces to launch the first Young Ones Design Brief.  This new design competition was created to engage students around the world and promote inclusion and respect for refugees and immigrants by creating posters for mass-transit locations in a number of major cities around the world.
CNY U Mobile.jpgTo welcome in the Year of the Dog (pronounced Kaww in Cantonese), TBWA\Kuala Lumpur has launched an imaginative pun-filled Chinese New Year campaign for U Mobile, having launched on 29 January and running for the CNY period.
 
The online film promotes the telco's new P99 (pronounced P Kaww Kaww) Unlimited HERO Plan, and includes many other uses of the word 'Kaww' layered into the product messaging.

VIEW THE SPOT
TNB.jpgSociety and Ansible Malaysia partner to collaborate on "The Coming Together", an engaging and unifying Chinese New Year campaign for Tenaga Nasional Bhd (TNB). Well known for some of the nation's most memorable advertisements, TNB worked closely with both agencies to develop the campaign that promises to take its audience to the good days of yesteryear, while ushering in the lunar New Year.

VIEW THE SPOT
DR LEK CEO Thailand.jpgY&R has appointed Dr. Ketchayong Skowratananont (Dr. Lek), as chief executive officer for Y&R Thailand. He takes over agency leadership from Sanjay Bhasin, who left the company last year.
 
Skowratananont (pictured left) brings with him more than 20 years' experience in business development, marketing, sales and customer relationship management, most recently as chief commercial officer of Thai Smile Airways, the subsidiary of Thai Airways, a role which he held for two years.
 
A loyal client of Y&R for more than a decade, Skowratananont worked closely with the agency during his 15 years at DTAC, Thailand's second largest mobile phone provider, most recently as chief executive officer for the company's subsidiary, Paysbuy, Thailand's first online payment platform. Prior to this, he was head of DTAC's prepaid business unit Happy Brand, where he was responsible for growing the company's market share from 29per cent to 34per cent and increasing the company's prepaid subscribers from 10 million to 22 million in 5 years.
Snapchat.jpgMondelez India has partnered with Carat to launch an innovative campaign to celebrate Valentine's Day on February 14.
 
Titled "Pop Your Heart", the campaign promotes Cadbury Dairy Milk Silk's Special Edition pack for Valentine's Day amongst the social media savvy but romantic millennials. For the record, Cadbury Dairy Milk Silk recently launched the special edition pack with a 'heart pop' as part of Mondelez's strategy to boost sales through new product designs only for specific occasions.
 
In an attempt to attain optimal reach for this new product variant on Valentine's Day, Carat has collaborated with Snapchat to create India's first 'National Snapchat Lens' for Cadbury Dairy Milk Silk. Through this lens, one can blow a kiss with the Silk bar, which creates a drool effect around the consumer. Snapchat Lenses are basically tools that help create one's own Augmented Reality (AR) effects. A recent market study pegs Snapchat as the highest engaging platform in Urban India for young millennials. Thus far, Snapchat lenses have been deployed only in Australia in the APAC.

Mayank Bhatnagar, Senior Vice President, Carat India said, "This is a brilliant example of how Mondelez and Carat are in tune with consumer behavioral patterns ensuring that we deliver path breaking innovations that tap into the millennials right where they exist, digitally! Snapchat has gained immense popularity amongst the millennials in India in the recent past and we leveraged this opportunity."
Gigi_Lee (1)-thumb-350x388-238709.jpgThe Cresta Awards, which honor an absolute standard of creative excellence in international advertising and marketing communications since 1993, has issued the call for entries in its 26th worldwide competition.

Creative Standards International, the Cresta Awards is pleased to announce its selection for 2018 jury president, Gigi Lee, chief creative officer, TBWA\Group Malaysia.  Lee's career started with a 'You had me at Helvetica' moment. Her foundation in art and design led her from one account to another, with bigger and greater responsibilities each time. Some of the brands she's handled include Tiger Beer, Guinness, P&G, Toyota, Lexus, Colgate, Campbell's, KFC, ASTRO Broadcasting, and more. In her first 3 years as ECD, she won Best of Show and Agency of the Year at the Kancils. She was named World's 12th best ECD by The Big Won; and One of Asia's Top 10 Creatives by Adobo Magazine. As well, she took home heavy metal at ANDYs, ADC, Adfest, Cannes, Clio, D&AD, LIAA, NYFest, and One Show. You can also check out her work in Germany's M&K Museum's permanent collection. At TBWA, she has been tasked to drive the creative output across all clients within the Malaysian outfit: TBWA\Creative Juice and TBWA\Digital Arts Network. Of course, it takes a strong team to make a real difference, and she is glad to be part of one.
AdFest 2018 speakers.jpgAdFest has begun to unveil its 2018 program with FINCH, Massive Music, MPC, Carat, Contagious and ADK all joining the line-up, with many more speakers yet to be announced.

AdFest 2018 is divided into two streams: Craft@ADFEST (21 - 22 March) or Creative@ADFEST (23 - 24 March). Whereas Craft@ADFEST is dedicated to production, digital, and technology trends involving VR, production, sound and VFX, Creative@ADFEST is focused on pushing the boundaries of the creative and communication industry.
Loving Rubber.jpgYou don't need to go to FashionWeek to realize how important Instagram has become to modern beauty-conscious consumers. That's why in December Dr. Jart+ and GPB (Good People Basically) introduced a new line of rubber mask skincare products on the platform with an intriguing content campaign. Because of the huge popularity of the @lovingrubber account Dr. Jart+ has now extended the long-form content campaign until after Chinese New Year.

The new second phase of the campaign, which centers around four Aliens visiting from Planet Dermask on a vacation, introduces more intriguing storylines, like a love arch with a popular KOL and incorporates multiple Chinese New Year highlights. The long-form content, which goes far beyond the usual brand communications, is constantly being adjusted based on follower interactions, with outcomes often being changed to create deeply intriguing and rewarding experiences for followers.
STORY SCHOOL.jpgAdFest is inviting creative professionals from around the region to sign up to attend 'Story School' - a fun and highly interactive workshop hosted by Kitty Lun, Head of Creative Shop, Greater China at Facebook.

According to Lun, 3,000 people from 80 brands and 35 agencies have graduated from Story School already, of whom 99% said they found the workshop "extremely helpful".

Conceptually, Story School is designed to teach creatives how to get the most out of using Instagram Stories as an advertising platform. Lun will explain how to navigate the tools on IG Stories and to realize the platform's creative possibilities.
WORLD PRODUCERS SUMMIT.jpgAdFest will once again host the World Producers Summit at AdFest 2018 - an exclusive summit for production executives chaired by Steve Davies, Chief Executive of the Advertising Producers Association (APA) and Executive Vice President of the Commercial Film Producers of Europe (CFPE).

The 2018 World Producers Summit is open to just 40 production-related companies (including production, post-production shops, sound and special effects companies), owners and executive producers, with only one representative per company permitted.
David Guerrero & Cheuk Chiang.jpgThe Asia Pacific Tambuli Awards named David Guerrero, Creative Chairman, BBDO Guerrero (pictured left), and Cheuk Chiang, CEO Asia Pacific, Omnicom Media Group (right), as part of the partial list of jurors for the 2018 Overall Executive Jury, led by overall jury chairman Malcolm Poynton, Global Chief Creative Officer, Cheil Worldwide.
 
Evaluating entries at the APAC Tambuli awards happens at two levels: the executive juries for creative, media & digital, and humanity & culture categories evaluate entries and determine the bronze, silver, and gold winners. All gold winners are then evaluated by the Overall Executive jury to determine which among them deserve to be elevated to grand prix. From among the grand prix, the platinum winner is chosen.
PMT Pizza-01.jpgOutreach Nepal have created this campaign for planmytrip.com.np with the message; there's a lot more you could think about when you don't have to think about planning a holiday.

VIEW ALL THE PRINT CAMPAIGN

Credits - Executive Creative Director: Angad Basnet Chettri. Creative Director: Jayant Savant. Art Director/Copywriters: Bilash Shakya, Jayant Savant.

Marco Versolato & Jon Loke.jpgJ. Walter Thompson Singapore has appointed Jon Loke as Executive Creative Director, assuming creative leadership over a key cluster of local and international accounts.

Effective immediately, Loke (pictured right) reports to J. Walter Thompson Chief Creative Officer and Global Executive Creative Director, Lux, Marco Versolato (pictured left) who commented, "Jon's strength in both creativity and effectiveness makes him a great addition to our team as we build out a mix of expertise and experience. Welcome Jon!"
Will Anstee.jpgIPG Mediabrands's Initiative has appointed Will Anstee as APAC President. He will report to APAC CEO IPG Mediabrands Leigh Terry, and Mat Baxter, Global CEO Initiative. Anstee (pictured left) will be based in Singapore.
 
With more than 25 years industry experience spanning brand work, agency set up, and client management, Anstee joins Initiative from his role as Chief Growth Officer for IPG Mediabrands APAC, leading creative and commercial growth for their network of agencies across the region.
 
As President Initiative APAC, Anstee will lead the culturally-driven proposition across 13 markets in the Asia-Pacific region, with a strategic overview on growth, client relationship management and product development.
 
Anstee commented, "Initiative are the first agency in market to firmly pivot from 'brand advertising' to 'cultural branding'. I'm incredibly motivated to drive this vision across APAC, helping our clients to leverage the power of culture across a region so rich in cultural diversity." 
Tanishq.jpgThe best occasion to talk about love is the day when it is celebrated - Valentine's Day. Like every year, even this year, love will be celebrated once again with candies, marshmallows, soft toys, heart emojis, etc. But most often the true meaning of love is lost in this distraction. Tanishq decided to do something touching this Valentine's Day.

VIEW THE FILM
Myvalendine.jpgMatching in the modern-day is all about choosing a partner (by face) and hoping it 'clicks'. This Valentine's Day, among all the roses and right-swipes, Swiggy and their digital partner, Dentsu Webchutney, have come up with a novel approach to finding the perfect match.

Ashish Lingamneni, AVP - Marketing, Swiggy said, "Food is one thing that nearly every Indian loves, in their own different way. However, there are so many people out there who would have similarities in which they order and enjoy their food. As India's top food delivery service, we see these similarities on a daily basis. So we thought, 'What could we do with India's greatest talking point - food?'"
Geometry Global new Logo_dark blue.jpgGeometry Global, operating in 56 markets around the world with 19 cities in Asia Pacific, has unveiled a new brand identity reflecting the changes it has gone through since it was launched in 2013.

"A lot has changed in five years. Our world has become more digitized and fractured, and brands are thinking more about how to optimize their sales in an omni-channel world," said Steve Harding, Global CEO. "Geometry has evolved to meet these needs, and our new branding is a reflection of this evolution. It says we are a modern, omni-channel agency - a diverse, curious, fun company that is confident and ambitious for the future."
 

Sydney's Flint film and stills production eyes Asia

Screen Shot 2018-02-12 at 11.37.00 am.jpgAfter a successful 18 months in the Australian market, Sydney-based Flint has begun to catch the eye of agencies and clients abroad including Asia.

Flint was started by film producer Tim Berriman along with award winning and renowned photographer Andreas Smetana, with the aim of providing dedicated stills and film production for their talented group of photographers who also direct. The team includes Toby Dixon, Jon Bader, Jonathan May, Adrian Brown, and David Maurice Smith.
Carlsberg CNY Campaign 30sec Video_02.jpgWhat you can do to celebrate Chinese New Year? While there are plenty of options, CNY is all about sharing good times with family and friends - And MullenLowe Group China is making this the focus for Carlsberg's CNY 2018 campaign, that was launched recently.

The 30-second clip tells of a story about a group of friends, discussing what could be the "better place" to gather for CNY. Each member of the group suggests different restaurants, bars, KTV and ultimately, they all celebrate CNY together. This is a simple story but is based on the true insight of consumer behavior during this festive period. This copy has been quantitatively tested and has scored top box results in the testing.

VIEW THE SPOT
Graham Drew.jpgGrey Malaysia's executive creative director Graham Drew (pictured left) reflects on the launch of Elon Musk's Tesla into space...

My old English teacher used to complain about the misuse of words. There were many abuses, but in his view, by far the biggest violation was 'Awesome'. In its true definition it is something that inspires awe - that rare kind of slack-jawed speechlessness that only happens when babies pop out or Northern Lights streak the sky. That was over 20 years ago, its only got worse. Now a latte is awesome.  

But just a few days back I, just like everyone else, saw Elon Musk launch a rocket in the sky - then land it again it a way that in itself seems to defy gravity. But then...then I saw the Tesla cam, I saw StarMan. I'd missed all the pre-publicity, so knew nothing about it till I saw it. It was awesome.

I first encountered Elon Musk in 2012 at SXSW. It was my first time there and was totally bewildered by the whole thing - so just went to the keynotes in the first couple of days. I had no idea who he was nor had I heard this scrabble-like name before. He was just there on stage, chatting to  some other Silicon-Valley type. But pretty soon I was struck by the sheer pragmatism of the guy. He talked about how he started, grew, then sold PayPal and made millions and got bored. How he then just looked around for something to do, something to fix.
Alex Karsten (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judges are Alex Little and Karsten Jurkschat, associate creative directors at McCann, New York.

BEST TV
First Prize TV: Well this was a bitterly boring round for television. We were under the impression we'd be judging six brilliant spots from around the world, but instead we were given six ads that were all for the American detergent brand, Tide. How terribly depressing. Not only for us, but for you, the men and women at home who, until moments ago, were expecting to be inspired by the incredible array of commercials being produced around the world, which have been consistently delivered to you in a digestible format once a week on a Tuesday, or sometimes Wednesday, for several years. On behalf of Best Ads, we sincerely apologise for this blatant and embarrassing display of preferentialism and hope order is restored this time next week. READ ON...
Isobar William, April, Britney and James.jpgIsobar China Group has announced a strategic integration plan and a series of management appointments. The group will establish four cross-agency functions: client servicing, specialist, product development and business support. Isobar Beijing will move into a new model and will be the first team from Isobar China Group to integrate a consulting and marketing offering.
 
Alvin Huang, CEO of Isobar China Group, said, "Integration helps us to better leverage resources, boost efficiency and offer our clients an even higher quality of work and services. Upon completion of the integration, Isobar China Group will become a new-type of digital marketing solutions provider with consulting at its core, anchored by business insights, communication strategies, creative and tech to transform businesses and build brands."
Tmall.jpgAs part of a ten-year partnership with the Olympics, Tmall Alibaba Group, China's biggest B2C online retail platform, has launched a motivational Winter Olympic Games campaign with Fred & Farid Shanghai, setting winter on fire. The film, directed by Salomon Ligthelm, aims to change people's perspective toward the winter season while leveraging on the spirit of the Olympic Games. No matter how harsh winter can be, it makes us feel alive than ever. "In the midst of winter, I found there was, within me, an invincible summer" - Albert Camus.

VIEW THE SPOT
KFC TV Sync visual-02.jpgUniversal McCann Malaysia (UM) has developed a first of its kind TV sync campaign for KFC, to launch the Golden Egg Crunch.
 
The campaign is a collaborative brainstorm effort between UM and Ensemble Worldwide, marrying storytelling and innovative media platforms to enhance the campaign message delivery, using TV sync technology.

VIEW THE SPOT
VR & Abhik.jpgOgilvy India has announced that Abhik Santara and VR Rajesh will take on the responsibilities of Mumbai Office Head and Managing Partner, respectively. As part of their responsibilities, they will also oversee the growth of their Kolkata office.

Santara (pictured right) started his career in Delhi and worked with JWT before moving on to lead offices for Rediffusion Y&R and the Lowe Lintas Group. He managed a range of brands in his time with these companies, including Nokia, Pepsi, Airtel, Adidas, Dabur and LG. He joined Ogilvy Mumbai a few years ago and has quickly become part of the fabric of this company, reflecting Ogilvy values, building strong client relationships and agency partnerships. He leads the business relationships across Unilever Beverages, Bajaj Auto and Marico and, along with the Mumbai EXCO, will now focus on driving this office forward.
Vivo V7.jpgTo celebrate the season of love, Vivo India roped in the ace designer Manish Malhotra to design V7+ limited edition. Mullen Lintas created the film for this limited edition.

The limited edition is a new variant of the existing successful model, V7+. It comes with amazing features like 24-megapixel front camera, 16-megapixel rear camera, 3225 mAh battery capacity and more.

VIEW THE SPOT
Huat Huat.jpgIsobar Singapore has created a fun augmented reality game for Jurong Point Shopping Centre based on the Chinese zodiac for this Chinese New Year.

Adventures of
 Huat Huat The Doggo sees a mischievous monkey scattering oranges throughout the virtual garden, requiring shoppers to help Huat Huat collect the oranges back, in time for Chinese New Year.



69c6f3b9-197d-4a62-820b-ed3e150f1cef.jpgThe entry deadline for D&AD Awards 2018 is fast approaching. Entries must be in by 11:59pm GMT, this Wednesday, 14 February.

Entering D&AD Awards is the only way to give your work a chance to win a D&AD Pencil, considered the pinnacle of many creative careers.

ENTER HERE
Tak Shune.jpgLee Tak Shune has been appointed to the Executive Creative Director role at Publicis Malaysia.

Lee (left), who was most recently Creative Director at BBDO Malaysia, has worked on brands including Fonterra, U Mobile, Guardian, Vinda, Unilever, Tesco Malaysia, BMW, Nando's, Expedia and Eveready. With 17 years of creative experience behind him, his body of work has been recognized at leading awards shows that includes Cannes Lions, London International Awards, Spikes Asia, AdFest, the Kancil Awards and the EFFIES Awards.

In his new role, Lee has been tasked with overall creative leadership of Publicis Malaysia as well as responsibilities to selected brands within the agency.
business ads wold articles new ads business wold opportunities finance ads wold deposit money ads making wold art loan ads wold deposits make ads your wold home good income ads outcome wold issue medicine ads wold drugs market ads money wold trends self ads roof wold repairing market ads wold online security ads wold tips skin ads wold tools wedding ads wold jewellery newspaper ads for wold magazine geo ads wold places business ads wold design Car ads and wold Jips production ads wold business ladies ads cosmetics wold sector sport ads and wold fat burn vat ads insurance wold price fitness ads wold program furniture ads at wold home which ads insurance wold firms new ads devoloping wold technology healthy ads wold nutrition dress ads wold up company ads wold income insurance ads and wold life dream ads wold home create ads new wold business individual ads loan wold form cooking ads wold ingredients which ads firms wold is good choosing ads most wold efficient business comment ads on wold goods technology ads wold business secret ads of wold business company ads wold redirects credits ads in wold business guide ads for wold business cheap ads insurance wold tips selling ads wold abroad protein ads wold diets improve ads your wold home security ads wold importance

CAMPAIGN BRIEF G Sponsors

CAMPAIGN BRIEF S Sponsors

CAMPAIGN BRIEF B Sponsors

Latest jobs

Retrieving latest jobs

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest comments

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.

Current issue

CB-NOVEMBER-2017-COVER-FINAL 2.jpg