Cannes Lions 2018 sign-1.jpgThe 2018 Cannes Lions Festival of Creativity enters day three today with the release of shortlists for 2 more Lions categories just moments ago.

Today's shortlist releases are for Sustainable Development Goals and Creative Effectiveness Lions.

The awards presentation for these Lions categories to be held tomorrow night in Cannes. Download the shortlists below.

Download the Sustainable Development Goals Lions shortlist - Sustainable Development Goals Lions shortlist.xls

Download the Creative Effectiveness Lions shortlist - Creative Effectiveness Lions shortlist.xls
Spreading Kindness.jpgMankind Pharma is one of India's leading Pharma & Wellness companies, racing towards a target of 1Bn US$. Mankind had always believed in providing quality medicines at an affordable price in order to benefit a larger section of society.

Matt Cullen.jpgIn a major coup, Lenovo has appointed Arcade as their lead Creative Agency to work on their Consumer Marketing business across APAC. The appointment follows a competitive pitch against three other agencies earlier this year. Arcade will handle all regional work out of their Singapore office.

Arcade's work will cover a broad range of markets across the APAC region including: Japan, ANZ, India, Hong Kong, Taiwan, Korea, Singapore, Malaysia, Indonesia, Thailand, Vietnam and the Phillippines.
 
The campaign will run across print, digital, social and retail channels as well as influencer programmes and aims to provide a fully integrated brand strategy, digital and communications campaign for Lenovo with focus on promoting Lenovo's flagship Yoga range and innovative Ultraslim devices.
Friendshit.jpgThe Cannes Entertainment Lions awards presentation has just concluded and Asia has walked away with 4 Lions - 1 Gold Lion, 1 Silver and 2 Bronze.

Picking up a very deserving Gold Lion was GREYnJ United Bangkok who won for their Kasikornbank's KBank "Friendshit" short film.

For the short film GREYnJ United partnered with Kasikornbank to launch 'Friendshit', a case study on leveraging trademark storytelling to narrate a universal truth. Featuring the socially-awkward Hui, who finds it a daily uphill challenge to make friends and ingratiate herself into mainstream society, the spot weaves in the K Plus app as a mechanism the teens leverage as a platform to break the ice with people from all walks of life.
disgustingstories1 copy.jpgTBWA\Santiago Mangada Puno Philippines has won Asia's only Gold Lion in the Cannes Film Craft Lions.

They won for their  "Disgusting Stories" film for Bahay Tuluyan.

Worldwide, millions of children are sexually abused every year. In the Philippines, from 2011-2016, there were reports of 7418 children raped, by adults children trusted, Bahay Tuluyan (Shelter House) of the Philippines, in partnership with TBWA\SMP, released "Disgusting Stories", an animated film using actual illustrations by abused children  given by sociologist Dr. Elspeth McInnes of University of South Australia.
KFC_Shuttle.jpgKFC_Dragster.jpgOgilvy Hong Kong continued their outstanding performance in Cannes again tonight winning 2 Gold Lions and 2 Silver Lions for their Hot & Spicy print campaign. The campaign, produced by top Thailand CGI Studio Illusion, now has won 5 Gold Lions and 2 Silvers at this year's Festival.

Tonight's two Gold Lions were for Art Direction and the 2 Silver Lions were for Photography.

In total Asia picked up 2 Gold, 5 Silver and 8 Bronze Lions in the Industry Craft Lions.

Dentsu Tokyo picked up a Silver and Bronze Lion; TBWA\Thailand came away with a Silver and 2 Bronze Lions and Sha Inc Tokyo won Silver.

Single Bronze Lion winners were Amber China, Hakuhodo Malaysia, Prakit Thailand, Cheil Hong Kong and Havas Shanghai.

See details below:

Grande Media_Sweet change.jpg
McCann Mumbai has won a Gold and Silver Lion in the Creative eCommerce Lions at the Cannes Festival of Creativity. McCann won both Lions for their PayTM's "Sweet Change" campaign.

The Creative eCommerce Lions is new to the Cannes Festival of Creativity this year. 


Download the Creative eCommerce Lions winners - Creative eCommerce Lions Winners.xlsx
Predict to Prevent.jpgNo Conditions Apply.jpgBBDO Bangkok and FCB Mumbai have both picked up Bronze Lions in the Cannes Brand Experience & Activation Lions. They were the only entries to convert from Asia's 11 shortlists.

BBDO Bangkok won their Bronze Lion for "Predict to Prevent" for Samsung's Depression Awareness campaign and FCB Mumbai won Bronze for "Sindoor Khela - No Conditions Apply" for Times of India.

The Grand Prix was awarded to "Today at Apple" for Apple Cupertino USA.

Download the Brand Experience & Activation Lion winners - Brand Experience & Activation Lions Winners-2.xls

Toby Talbot's Cannes Diary

Screen Shot 2018-06-15 at 1.17.44 pm.jpgToby Talbot (left), chief creative officer at Saatchi & Saatchi NZ, is sitting on the Cannes Radio + Audio Lions jury. Here Talbot gives a rundown of his three days in the jury room exclusively for Campaign Brief.

Day one.
Let's start with the lanyard you have to wear.
The last time I judged Cannes, it was smaller. A lot smaller. This beast hangs like an enormous AO poster around my neck, making me feel like a small child being evacuated from war torn London.
Sharp at the edges, a dangerous wind break and there, I presume, to inform anyone within 100 metres exactly who I am, and what exactly it is I am judging.

As if anyone gives a fuck. This is Cannes.
TheBridalUniform_2.jpgBBDO Pakistan and Innocean Worldwide South Korea both have 3 entries on the shortlist in the Cannes PR Lions category. BBDO and Innocean have 3 shortlists each.

A total of 215 submissions made the cut and Asia has 19 entries on the shortlist.

Shortlisted work is listed below:


PAKISTAN
BBDO Pakistan for UN Women "The Bridal Uniform"
BBDO Pakistan for UN Women "The Bridal Uniform"
BBDO Pakistan for Pepsico Sting "Remake The Boxer"


IKEA 2018 3.jpgOK GO.jpgIntroduced this year, the Social & Influencer Cannes Lions see Asia with 12 shortlists making the cut.

China has 4 shortlists and Singapore, Bangkok, India and Japan have two each.

Ogilvy Beijing is shortlisted twice - one for "52 Mayors of Danzhai" for Wanda and the other for "House of Emotions" for Intel.

Mindshare Shanghai has a shortlist for "Power of Queens" for Maybelline and Ogilvy Shanghai has a shortlist for "H&M Social Stylist" for H&M.

FCB India is shortlisted for "Sindoor KHela - No Conditions Apply" for The Times of India and DDB Mudra Group Mumbai for "Suede Gully" for Puma.

BBH Singapore has two shortlists both for "The IKEA Human Catalogue".
BLINK TO SPEAK.jpgIn this year's Cannes Product Design Lions Asia has seen 8 entries progress through to the shortlist.

India has 3 entries on the shortlist, 2 for Japan, and one each for Singapore, Thailand and Malaysia.

There is a total of 34 shortlists overall.

From India Reliance JIO Infocomm Mumbai has a shortlist for "Passport to Republic of India; TBWA Mumbai is shortlisted for "Blind to Speak" for the Asha EK Hope Foundation and Ogilvy Mumbai is shortlisted for "Savlon ID Guard".
Sakeru Gummy1.jpgTohokushinsha Film Corporation Tokyo has 11 of Asia's 20 entries on the prestigious Cannes Film Lions shortlist, released just a few minutes ago.

Tohokushinsha's shortlists are all for the one campaign for Uha Mikakuto Sakeru Gummy. The campaign has 11 executions and was shot and produced by Tohokushinsha Film Co. Hakuhodo Tokyo was the creative agency.

There were 9 other single finalists in this category, 6 of which were from Thailand:
IKEA 2018 2.jpgIn total 234 entries have been Shortlists in this year's Cannes Direct Lions at the Cannes Lions Festival of Creativity. 

The results, released today in Cannes see 11 entries from Asia making the cut,.

Singapore and India have 3 entries each on the shortlist.

Japan has two shortlists and Pakistan, South Korea and China all have one entry each in contention for Lions.

BBH Singapore has two shortlists for "The IKEA Human Catalogue" and Ogilvy Singapore has one shortlist for "French Film Festival in Forth Worth" for Alliance Francaise de Singapour.
Make It Metal.jpgFrom the 61 shortlists in this year's Creative Data Lions at the Cannes Festival of Creativity, Asia has just two shortlists.

Ogilvy Japan is shortlisted for "Make it Metal" for Sony Music Labels and Cheil Worldwide Seoul has made the cut for "DustSee" for Seoul Metropolitan Government.

Winners will be announced at tomorrow's awards presentation in Cannes.

Download the Creative Data Lions shortlist - Creative Data Lions Shortlist.xls
Cannes Lions2018_Ambient1.jpgThe 2018 Cannes Lions Festival of Creativity enters day three today with the release of shortlists for 7 more Lions categories.

Today's shortlists are for Product Design, Creative Data, Social & Influencer, PR, Direct, Media and Film Lions.

The awards presentation for these Lions categories to be held tomorrow night in Cannes. Download the shortlists below.

Download the Product Design Lions shortlist - Product Design Lions Shortlist.xls

Download the Creative Data Lions shortlist - Creative Data Lions Shortlist.xls 

Download the Social & Influencer Lions shortlist -  Social & Influencer Lions Shortlist.xls

Download the PR Lions shortlist - PR Lions Shortlist.xls

Download the Direct Lions shortlist -  Direct Lions Shortlist.xls

Download the Media Lions shortlist -  Media Lions Shortlist.xls

Download the Film Lions shortlist - Film Lions Shortlist.xls
James Zhu.jpgPHD has appointed James Zhu as Managing Director of its China headquarters in Shanghai effective July 17. A results-driven leader, Zhu will focus his efforts on elevating PHD's offering in providing complete marketing solutions for its clients.

Zhu (pictured) joins PHD after nine years at WPP, most recently as General Manager at Wavemaker and previously Partner at Mindshare.

"The Chinese market is constantly changing, and agencies need to keep learning and adapting their offering to fit the market's needs," said Zhu. "It's important to always be engaging in conversation with clients in order to dig out their emerging challenges, fully understanding them and helping to create competitive advantage by doing things differently. I'm happy to be joining PHD whose very ethos is just that--finding a better way."

PHD China CEO, Anna Chitty, commented, "We are thrilled to welcome James onboard. He brings a wealth of experience and industry knowledge to our team and we know he will help our clients' business continue to thrive.
TheBridalUniform_2.jpg18 Asian entries move forward from the shortlist stage in the Cannes Festival of Creativity Media Lions with 4 shortlists going to China (two each for Mindshare and Tencent) and 4 for Japan (all for Dentsu).

South Korea has 3 shortlists and India 2. The Philippines, Chinese Taipei, Vietnam, Thailand and Pakistan all have one shortlist each.

Download the Media Lions shortlist - Media Lions Shortlist.xls

Trash Isles.jpgSix Grand Prix awards were awarded tonight at the second awards night of these Cannes Lions. Campaign Brief Asia highlights each of these worthy winners.

In the DESIGN LIONS the Grand Prix went to 'Trash Isles' by AMVBBDO, London for Plastic Oceans / Ladbible, United Kingdom. A powerful idea that highlights in the North Pacific, an area of plastic trash the size of France has formed. Governments have simply ignored it so the Plastic Oceans Foundation and LadBible submitted an application to the UN to recognise The Trash Isles as an official country. If granted, this would compel other nations to clean it up. As a result, 200,000 people became citizens and the campaign reached half a billion people.

KFC_Dragster.jpgKFC_Shuttle.jpgOgilvy Hong Kong's lauded KFC Hot & Spicy print campaign has landed Asia's only Gold Lion in the Cannes Print & Publishing Lions. The awards ceremony has just concluded at the Cannes Festival of Creativity and Asia's haul from the category was 1 Gold, 2 Silver and 4 Bronze Lions.

Ogilvy Hong Kong KFC "Dragster/Heroes/Shuttle" was one of only 7 Gold Lions awarded in  Print & Publishing.

Ogilvy Thailand picked up a Silver Lion for their Thermos Singapore campaign "Polyester/Wool/Cashmere"

Dentsu Tokyo scored a Silver Lion for Hokkoku Shimbun "Sumo Girls" and a Bronze for Kobe Shimbun "Emergency Collectibles".

Cheil Hong Kong came away with a Bronze Lion for their new Block Out The Chaos JBL Headphones campaign - "Football Managers/World Leaders".
KFC_Heroes.jpgDead Whale.jpgAsia has scored 3 Gold Lions and 7 Bronze Lions in the Outdoor category at the Cannes Lions Festival of Creativity.

Ogilvy Hong Kong and Dentsu Jayme Syfu Philippines where the stars of the night - Ogilvy pulling off a major coup winning 2 Gold Lions for their KFC Hot & Spicy "Dragster/Heroes/Shuttle" campaign. This is their third Gold Lion of the Festival for the campaign. It also won Gold in the Cannes Print & Publishing Lions tonight. And the campaign is also shortlisted 12 times in tomorrow's Industry Craft Lions categories.

Dentsu JaymeSyfu Philippines also had a huge night winning a Gold Lion for their brilliant Greenpeace "Dead whale" ambient stunt.

Ogilvy Thailand continued their strong Cannes performance picking up 3 Bronze Lions - 2 for their Thermos Singapore campaign "Polyester/Wool/Cashmere" and one for their Lego "Dragon/Whale/King Kong" campaign.
24:7 Newscaster.jpgHakuhodo Tokyo is Asia's only winner in the Cannes Mobile Lions category.

Hakuhodo won a Silver Lion for NTT Docomo Inc's "24/7 Newscaster".

In the Mobile Lions, 911 entries were received and 43 Lions were awarded: 9 Gold, 12 Silver and 21 Bronze and the Grand Prix went to 'Corruption Detector' by Grey Brazil, São Paulo for Reclame Aqui, Brazil.

VIEW THE MOBILE CANNES LIONS WINNERS: Mobile Lions Winners.xls
OK GO.jpgDead Whale.jpgSix Inc Tokyo has won both a Gold Lion and Silver Lion in the Cannes Design Lions for their Double A Paper "Obsession for Smoothness". Six Inc Tokyo was the creative agency and they worked with brand agency, Spa Hakuhodo Bangkok.

The intricate music clip for popular band OK GO demonstrates that jam-free printing is the heart and soul of this Double A "World's First Paper Mapping" project.

This was the only Gold that came Asia's way however 2 Silver Lions were awarded to Dentsu Inc Tokyo for "One for One" for the Ministry of Foreign Affairs Japan and for "Eating Kabuki with your Fingers" for Shockhik Co.

Dentsu Jayme Syfu Philippines also won a Silver Lion for their highly-acclaimed Greenpeace "Dead whale".
OK GO Obsession 1.jpg69 entries are on the Shortlists for Digital Craft at this year's Cannes Lions Festival of Creativity.  The results, released today in Cannes see 5 Asian entries that have made the cut.

Six Inc Tokyo has 2 Shortlists for their Double A Paper "Obsession for Smoothness", that created a music video for OK GO.

Grey Bangladesh has one shortlist for "UPay Virtual Banknotes" for Service United Commercial Bank. R/GA Shanghai also has one shortlist for "Nike HBL" and AKQA Shanghai has a shortlist for "Nike Women: Zhou Dongyu: Believe in More".

Download the Digital Craft Lions shortlist -  Digital Craft Lions Shortlist.xls
OK GO.jpgFriendshit.jpg17 entries from the Asian region are included on this year's Shortlist for the Cannes Film Craft Lions.

Six Inc Tokyo has the most shortlists with 4 for Double A Paper "Obsession for Smoothness" for Spa Hakuhodo Bangkok. The music clip for OK GO demonstrates that jam-free printing is the heart and soul of this Double A "World's First Paper Mapping" project.

GreynJ United Bangkok has 3 shortlists for the Kasikorn Bank "Friendshit" short film.

Early Man Films India also has 3 shortlists for Reforest India's "The Story of Kaveri (and every river everywhere)".

Dentsu Isobar Tokyo has two shortlists for "Force" for Nike, whilst J. Walter Thompson India, Innocean Worldwide Seoul, Madhya Pradesh Tourism Board India, TBWA\Santiago Mangada Puno Philippines and Sun-Ad Company Tokyo have one shortlist each.

Download the Film Craft Lions shortlist -  Film Craft Lions Shortlist.xls

SUEDE GULLY.jpg4 shortlists from Asia have made the cut in the Cannes Entertainment Lions for Music category.

Six Inc Tokyo is shortlisted twice for Double A's "Obsession for Smoothness" and DDB Mudra Group Mumbai also has 2 shortlists for "Suede Gully" for Puma.

Download the Entertainment for Music Lions shortlist - Entertainment Lions For Music Shortlist.xls 
KFC_Heroes.jpgThe revamped Craft Lions at the Cannes Festival of Creativity has proven to be a bonanza for Asia with 53 Shortlists out of the total of 202 overall.

Out of the 53 Shortlists in this newly renamed Industry Craft Lions, Hong Kong leads Asia's performance with 18 entries making the cut. Ogilvy Hong Kong has 13 Shortlists, Cheil Worldwide has 4 and Grey Hong Kong has 1.

Ogilvy Hong Kong's KFC Hot & Spicy print campaign adds another 12 Craft Shortlists to it's already strong performance across the Outdoor Lions and Print & Publishing Lions where it has 9 Shortlists.
Friendshit.jpgIKEA  Human Catalogue 2018.jpg8 shortlists from Asia have made the cut in this year's Cannes Entertainment Lions.

Thailand and China has 2 entries each that are on the Shortlist and Singapore, South Korea, Pakistan and Japan have 1 each.

GreynJ United Bangkok has two shortlists for KBank's "Friendshit".

From China TBWA\Media Arts Lab have a shortlist for Apple "Three Minutes" and Ogilvy Beijing has a shortlist for Wanda's "52 Mayors of Danzhai".

Cheil Worldwide Seoul has one shortlist for Samsung's "Cube Movie"; Hakuhodo Kettle Japan has a shortlist for "72 Hours of Youth, BBH Singapore is shortlisted for "The IKEA Human Catalogue" and BBDO Pakistan has a shortlist for "Remake the Boxer" for Pepsico.

In total there were 148 shortlists.

Download the Entertainment Lions shortlist -  Entertainment Lions Shortlist.xls8
Sweet Change.jpgOut of the 36 shortlists this year in the newly introduced Cannes Creative eCommerce Lions, Asia had 5 entries that progressed through to the metal round.

FCB Shanghai scored 3 shortlists for Mondelez International's "Oreo Music Box" and McCann Mumbai has 2 shortlists for PAYTM's "Sweet Change".

Download the Creative eCommerce Lions shortlist -  Creative eCommerce Lions Shortlist.xls
Stayfreeperiod2.jpgThe new Brand Experience & Activation category at the Cannes Lions Festival of Creativity sees 11 entries from Asia making the cut to Shortlist stage. In total 218 entries are on the shortlist.

4 shortlists go to an Ogilvy Amsterdam and Ogilvy Singapore combined effort called "Dutch Masterjuices" for Royal Philips Brand Sponsorship. Ogilvy Singapore entered the campaign into Cannes.

India follows with 3 shortlists - two for DDB Mudra Mumbai's "Project Free Period" and one for Ogilvy Mumbai's Vodafone Sakhi.

Thailand and China have two shortlists each with BBDO Bangkok shortlisted twice for "Predict to Prevent" and Wieden+Kenndy Shanghai twice for "Nike-Reactland".

Download the Brand Experience & Activation Lions shortlist - Brand Experience & Activation Lions Shortlist.xls
Cannes Lions 2018 TrophyGP.jpgThe 2018 Cannes Lions Festival of Creativity enters day two today with the releasing of 7 Lions category shortlists just minutes ago.

The Brand Experience & Activation, Creative eCommerce, Film Craft, Digital Craft, Industry Craft, Entertainment and the Entertainment for Music shortlists are attached below with the awards presentation for these Lions categories to be held tomorrow night in Cannes.

Download the Brand Experience & Activation Lions shortlist - Brand Experience & Activation Lions Shortlist.xls 

Download the Creative eCommerce Lions shortlist -  Creative eCommerce Lions Shortlist.xls

Download the Film Craft Lions shortlist -  Film Craft Lions Shortlist.xls

Download the Digital Craft Lions shortlist -  Digital Craft Lions Shortlist.xls

Download the Industry Craft Lions shortlist -  Industry Craft Lions Shortlist.xls

Download the Entertainment Lions shortlist -  Entertainment Lions Shortlist.xls

Download the Entertainment for Music Lions shortlist - Entertainment Lions For Music Shortlist.xls 
Bookxcess_Dracula.jpgIn conjunction with the launch of the BookXcess flagship store, Leo Burnett in Malaysia developed a campaign encouraging readers to explore genres that go beyond their usual reading list, and in doing so, discover new and lesser-known books to broaden their knowledge.

The illustrated campaign utilises well-known fictional characters trying something new and finding inspiration outside their own genres.

For example, Mowgli from The Jungle Book picks up a cat training book to tame his arch-nemesis Shere Khan. While Dracula finds a substitute for his blood lust in a recipe for a Bloody Mary. And finally, the Three Little Pigs decide to fight back by studying martial arts manuals.

KFC_Shuttle.jpgBlock Out The Chaos_World Leaders.jpgOne of the consistent unsung heroes of Asia at award shows around the world is Surachai Puthikulangkura at Illusion CGI Studios.

The Bangkok based digital imaging studio has been a prodigious international award winner over recent years and would easily lay claim to being the most creative company in Asia.

Already, at just day two of these Cannes Lions, Illusion has an impressive 38 shortlists across the Outdoor and Print & Publishing categories.

Campaigns they executed for Ogilvy Thailand, Ogilvy Hong Kong, Cheil Worldwide Hong Kong, Amber China, and Hakuhodo Malaysia have made it through to the metal round of judging.

Illusion's shortlisted work so far is:

Ogilvy Thailand's DKSH Thailand Lego "Dragon/Whale/King Kong" - 9 Shortlists.
Ogilvy Thailand's Thermos Singapore "Cashmere/Polyester/Wool" - 9 Shortlists.
Ogilvy Thailand's Freeland Foundation "Tigers/Bears/Wolves" - 3 Shortlists.
Amber China's Ammelo Chef's Knife "Chop-Chop Beef/Pork/Mutton" - 3 Shortlists.
Cheil Worldwide Hong Kong's "Block Out The Chaos - World Leaders/Football Managers" - 4 Shortlists.
Ogilvy Hong Kong's KFC "Dragster/Heroes/Shuttle" - 9 Shortlists.
Hakuhodo Malaysia's Greenpeace "Drought" - 1 Shortlist.

Lions will be awarded tonight at the Outdoor Lions and Print & Publishing Lions awards presentation in Cannes. Campaign Brief Asia is tipping that these campaigns will do really well, especially KFC Hot & Spicy, which will be in the running for Grand Prix.

Results will be live on Campaign Brief Asia at 3:30am tomorrow morning Singapore time.

Ari Halper FCB New York: "Never Stop Creating"

Ari Halper.jpgAri Halper is a copywriter, food blogger, Chief Creative Officer and father of the infamous straight-talking E*TRADE Baby - and he's heading to Asia in August to join Ad Stars 2018 as an Executive Judge.
 
Halper (pictured left) helped create the E*TRADE Baby during a 13-year stint at Grey, where he was Copywriter and Executive Creative Director. He joined FCB New York as Chief Creative Officer in early 2016.
 
Campaign Brief Asia asked Halper what it was like to write one of the world's most memorable campaigns of the Super Bowl, why he runs a food blog, and why lunching is part of his leadership style.
 
Is it true you make it a point to go to lunch with everyone?
It is. And I LOVE it. You learn some pretty incredible things about people. Unfortunately it's slow going though, because everyone is so busy. But I try to make it a priority. It's the best way to get to know someone as a person - over a meal. I also think it helps to break down barriers so that people feel more comfortable to come and talk to me about whatever they might need down the road.
Goal (2).jpgDentsu Aegis Network's media agency Carat, has partnered with the network's  OOH agency Posterscope, to launch a massive campaign for FIFA World cup 2018. The idea was to create buzz and excitement around FIFA and to own conversations around the World cup for Adidas in a cricket dominated country.
 
The core objective of the campaign was to build awareness about TelStar - The official Football that is being used in FIFA world cup and to celebrate the pure joy of Football as well as its fans. The one-month-long campaign is aimed at reaching out to people who are enthusiastic about football - both players and fans - across various age groups.
 
Based on the client brief, the agency developed an interactive innovation on a unipole with the communication of Adidas. The innovation showcased a rope hanging by the unipole to generate curiosity among the passer-by. As the video explains, one person tug was not enough to pull the rope so it needed a combined team effort to pull the rope. As the rope was pulled, the "O" in the 'GOAL' moved up and a TelStar football dropped from there for them to play.

Paul Shepherd Omnicom Media Group Asia Pacific.jpgOmnicom Media Group has appointed Paul Shepherd as Chief Investment Officer for Asia Pacific, following the promotion of Tony Harradine to Group CEO earlier this year. Shepherd, who has been with the Group since 2013 and most recently served as Global VP, Platforms & Capabilities in New York, will commence his new role on July 1. His remit will now cover the trading and investment function of the Group's agencies in 17 markets across Asia Pacific.

As the media landscape continues to evolve, particularly with the rapid rise of new digital platforms in Asia Pacific, the investment function of an agency has never been more pivotal in uncovering new opportunities for brands. As such, Shepherd (pictured left) will leverage his wealth of experience in managing the Group's programmatic offering globally, as well as advancing its agencies' products through more sophisticated uses of data, bespoke platforms and cutting-edge capabilities.

AXA appoints MSL as PR partner in Singapore

Suya Kim.jpgInsurance leader AXA has appointed MSL as its new PR partner in Singapore.
 
As the strategic PR partner, MSL Singapore will be responsible for public relations in the areas of thought leadership, executive profiling and media relations, with fundamental focus on brand building, generating awareness and increasing engagement. With this approach, MSL will work with help AXA to continue to establish its reputation in Singapore by building on its commitment to empower customers and the community to live better lives.
 
"The MSL team has demonstrated that they understand our mission as a company whose business is to protect and empower people, and the type of collaboration model we want to develop with our PR advisors. We are pleased to have appointed them as our PR partner, and look forward to creating and executing new and innovative ideas with them," said Diane Yap, Head of Marketing, AXA Insurance.
 
"AXA is among the world's leading insurance brands, and we are very humbled to be able to work for a company that protects more than half a million people in Singapore," said Suya Kim, Managing Director, MSL Singapore (pictured above).
IG-Slider-honorCamera-01 copy.jpgDentsu Webchutney has launched an innovative campaign using Instagram's emoji slider feature for the exclusive launch of Honor 7A- Slideshot on Flipkart.

Instagram has emerged as one of the most engaging and innovative platforms in recent years. With every update seeing a new feature, brands have leveraged them to create memorable campaigns.

It's newest feature - the emoji slider sticker on Stories, is another fun place where your friends can interact with each other. The emoji slider lets you ask more questions and adds a layer of emotional context when you want to find out how your friends feel about something. But can a simple emoji slider be used for something even bigger?
 
Conceptualized by Dentsu Webchutney, Bengaluru, it cleverly gamifies the emoji slider feature to highlight the phone's features. A set of 3 games have been posted on their Instagram story where users must be at their dexterous best, to slide the emoji and quickly take a screenshot when it's in the right box. Users have to DM the screenshot to Flipkart to win gift vouchers worth ₹10k. Sounds simple, right? Well, it's a daunting task that's easier said than done.
Vijay Jacob Parakkal.jpgMission Nirmal Bangla, a Government of West Bengal initiative, is aligned to the objectives of the national flagship programme: Swachh Bharat Mission that aims for an 'Open Defecation Free' India by 2nd October 2019 - coinciding with Mahatma Gandhi's birthday. It was a multi -agency pitch and J Walter Thompson Kolkata has been entrusted by UNICEF West Bengal to develop a 360 degree campaign on behavioural change that will promote toilet-use as a natural and daily habit among the target audiences.
 
The year-long scope of work assigned to JWT Kolkata includes research, pre-test, multi-stakeholder consultations, strategy development, creative package development, capacity building plan and monitoring tools and a 6-month pilot project for implementing the campaign in one selected district of West Bengal.
 
Vijay Jacob, Senior, VP& Managing Partner JWT Kolkat (pictured above), said, "We have been partnering with UNICEF for creating socially relevant campaigns for many a worthy cause. We welcome the opportunity yet again and  look forward to doing some great impactful work together."
DailyEmail.jpgMake sure you don't miss any Cannes Lions creative news on Campaign Brief Asia by getting the FREE daily news email.

Just put your email address in the "GET FREE DAILY NEWSLETTER - SUBSCRIBE FREE NOW" near the top right of the Campaign Brief Asia home page and each day you will receive one email around 1pm (Singapore time) highlighting all the days creative news and awards coverage. It's a simple 30 second process that will keep you in touch.
BLINK TO SPEAK.jpgTBWA|India has pulled off the first major coup of this year's Cannes Festival of Creativity winning the Lions Health Grand Prix For Good for their "Blink To Speak" integrated campaign for the Asha EK Hope Foundation.

Blink To Speak is the world's first eye language for patients who have an alert mind but a paralysed body. Using the power of eyes, the team at TBWA devised a way to help these patients. Blink To Speak uses 50 simple eye movements to build an extensive eye language. They assigned simple messages commonly needed by patients to basic combinations of eye movements. They created very easy to use sets of eye actions using the 8 alphabets of the eye language - Shut, Blink, Left, Right, Up, Down, Roll and Wink.

Kleenex Tiny Doll.jpgThe Lion winners of Cannes Health & Wellness Lions have just been announced at the first awards presentation at the Cannes Festival of Creativity.

J Walter Thompson Bangkok performed very well picking up one Gold Lion and one Silver Lion for Kleenex "Tiny Doll". The Gold Lion was in the Branded Content sub category and the Silver in Film Craft.

The 6-minute long-take film features former bully victim turned martial arts star Rika Ishige. Kleenex turned the spotlight on the problem of bullying by featuring Rika Ishige, Thailand's top female ONE Championship athlete also known as 'Tinydoll'. A former victim of child bullying, Rika turned her life around after discovering her confidence through sports and martial arts. She chose to speak out about her childhood as a small and very delicate half-Japanese girl growing up in Thailand.

Three other Silver Lions were awarded - Grey India for Mahindra Rise "The Health Purse"; DDB Mudra Mumbai for Stayfree Sanitary Pads "Project Free Period"; and mcgarrybowen Shanghai for "The Fading Font" for Alzheimer's Disease Awareness.
BLINK TO SPEAK.jpgThe Lion winners for the first awards presentation at this year's Cannes Festival of Creativity have just concluded. Tonight's presentation was for the Health categories.

In the Pharma Lions Asia picked up one Gold Lion and one Bronze Lion.

A Gold Lion was awarded to TBWA\India in the Direct sub category for Asha EK Hope Foundation's "Blink to Speak".  Blink To Speak is the world's first eye language for patients who have an alert mind but a paralysed body. Using the power of eyes, the team at TBWA devised a way to help these patients. Blink To Speak uses 50 simple eye movements to build an extensive eye language. They assigned simple messages commonly needed by patients to basic combinations of eye movements. They created very easy to use sets of eye actions using the 8 alphabets of the eye language - Shut, Blink, Left, Right, Up, Down, Roll and Wink.
deadwhale.jpgLego Whale.jpgThe Outdoor Lions at this year's Cannes Festival of Creativity has seen 42 entries from Asia shortlisted. A total of 302 entries worldwide made the cut to shortlist status.

Ogilvy Thailand again is the best performing agency from Asia at the shortlist stage with 15 shortlists for their Lego campaign "Dragon/Whale/King Kong" and their Thermos Singapore campaign "Polyester/Wool/Cashmere" which scored 6 shortlists each.

Each execution of the agency's Freeland Foundation "Tigers/Bears/Wolves" campaign was also shortlisted.

Ogilvy Hong Kong was the next best performing agency with 7 shortlists. Their KFC "Dragster/Heroes/Shuttle" campaign scored 6 shortlists and Medecins Sans Frontieres "No Side" was also shortlisted.
McCann fully booked team.jpgMcCann Worldgroup Philippines has scored 3 shortlists in the Cannes Lions Radio & Audio category. They are the only Asian based agency to make the cut.

The 3 shortlists are for the Fully Booked Bookstore's "Fully Booked" campaign - "Lives Ed", "Lives Darling" and "Lives Moe".

Download the Radio & Audio Lions shortlist -  Radio_Audio Shortlist.xls
Emergency Collectibles.jpgIn the Cannes Lions Design category at this year's Cannes Festival of Creativity Asia has scored 24 shortlists led by Japan with 13. Dentsu Tokyo has 7 entries shortlisted, Six Tokyo and TBWA\Hakuhodo have 2 each and one each for R/GA Tokyo and ADK Tokyo Inc.

South Korea has four shortlists, two each for Cheil Worldwide and Innocean.

China has come away with two shortlists, one each for TBWA\Shanghai and mcgarrybowen Shanghai.

India also has two shortlists with one each for TBWA Mumbai  and Ogilvy & Mather Mumbai. The Philippines also has two shortlists, one each for Dentsu Jayme Syfu and BBDO Guerrero.

Malaysia has one shortlist from Grey.

Download the Design Lions shortlist -  Design Lions Shortlist.xls
KFC HK_2.jpgThe Print & Publishing Lions at this year's Cannes Festival of Creativity has seen 24 entries from Asia shortlisted. A total of 177 entries worldwide made the cut to shortlist status.

Ogilvy Thailand leads the way with 6 shortlists from two different campaigns. Their Lego campaign "Dragon/Whale/King Kong" scored a shortlist for each execution, as did their Thermos Singapore campaign "Polyester/Wool/Cashmere".

Dentsu Tokyo scored 4 shortlists overall - 2 for Hokkoku Shimbun "Sumo Girls" and "82 Techniques", and 2 for Kobe Shimbun "Emergency Collectibles".
Vodafone Sakhi.jpgIn the Mobile category at the Cannes Lions 2018 Festival Ogilvy & Mather Mumbai and Hakuhodo Tokyo have one shortlist each, following the release of the shortlists just a few minutes ago.

Ogilvy & Mather Mumbai is shortlisted for Vodafone's "Vodafone Sakhi" and Hakuhodo Tokyo for NTT Docomo's "24/7 Newscaster".

Download the Mobile Lions shortlist -  Mobile Lions Shortlist.xls
Cannes Lions 2018 sign.jpgThe 2018 Cannes Lions Festival of Creativity is in full swing today with the releasing of 5 category shortlists just minutes ago.

The Outdoor, Mobile, Design, Radio & Audio and Print & Publishing shortlists are attached below with the awards presentation for these Lions categories to be held tomorrow night in Cannes.

Download the Outdoor Lions shortlist -  Outdoor Lions Shortlist.xls 

Download the Mobile Lions shortlist -  Mobile Lions Shortlist.xls

Download the Design Lions shortlist -  Design Lions Shortlist.xls 

Download the Radio & Audio Lions shortlist -  Radio_Audio Shortlist.xls

Download the Print & Publishing Lions shortlist - Print_Publishing Shortlist.xls 

This year Outdoor entries fell from 4,716 entries last year to 2,628 this year. Mobile Lions has 911 entries (1,297 in 2017), Design has 1,248 entries (down from 2,780), Radio & Audio has 1,111 entries (1,483 in 2017) and Print & Publishing has 1,440 (down from 3,276 last year).

Colin Renshaw's Cannes Lions Diary: Day 1 - 3

IMG_2308 (1).jpgColin Renshaw (left), VFX supervisor and founder, Alt.vfx is sitting on this year's Cannes Film Craft Lions jury. Here Renshaw gives his day-by-day rundown of his judging experience, exclusively for Campaign Brief.

Day 1
Getting there is never half of the fun. I am just going to lay that out straight up. Doesn't matter what airline you fly or which end of the plane you sit in - long haul sucks. And long haul to Europe is the high priest of suckery.

Bars on planes (thank you Emirates) are like kissing a hot someone with a coldsore. You jump in with reckless abandon but you know you will pay for it later.
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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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