Jingwei Wong.jpgOgilvy & Mather Malaysia has lured Jingwei Wong out of Leo Burnett to join the agency as Creative Group Head.

Named Malaysia's joint top creative in this year's Campaign Brief Asia 2017 Creative Rankings, Jingwei (pictured) will report to Gavin Simpson, Chief Creative Officer at Ogilvy & Mather Malaysia.

Jingwei will principally lead Ogilvy's signature Coca-Cola output while there will be myriad other cross brand and function opportunities in the agency.

Having started his advertising career in JWT Kuala Lumpur as a junior copywriter, he has since expanded his abilities and experience by working on diverse accounts including HSBC, Kit Kat, Shell, Twisties, Wonda Coffee, Friso, OCBC, Maxis, Lazada and more. He has also won various awards - both locally and regionally - from shows such as Kancils, Spikes and Adfest. He received a Gold Kancil and a Silver for Lazada's 2016 brand film Blastoff, and comes from his immediate previous role as Senior Writer at Leo Burnett Kuala Lumpur.
Rhythm of Love Wall1.jpgADK Taiwan is behind this year's 7-ELEVEN Taiwan charity donations project. The annual program runs at the end of each year to encourage and engage fun ways for people to donate spare change when they are in the store.

ADK Taiwan started to develop the idea from the beginning of the year, and then carefully chose the co-excution partner for the project - world-renowned creative lab, Party.

These two awarded creative teams combined to co-build the world's first 'Rhythm of Love Wall.'

VIEW THE CONCEPT
Raoul Panes.jpgPublicis One Philippines has elevated Raoul Panes to the Chief Creative Officer role. He assumes the new role concurrent to his position as Chief Creative Officer of Leo Burnett Group Manila.

This appointment will see Panes (pictured) oversee the creative output of all agencies within Publicis One including Leo Burnett, Publicis Manila, Publicis Jimenez Basic, Arc, Blackpencil, Zenith and Starcom.

Panes, one of the most awarded creative directors in the local industry, has won recognition at about every major local and international creative award show.

Under Panes' creative leadership, Leo Burnett Manila has won multiple awards for both creativity and effectiveness in global shows including AME Awards New York and listed in the Warc 100 Rankings.

Raymond Arrastia, Publicis One Philippines Chief Executive Officer, said, "At Publicis One, we believe that creativity is the most important source of competitive advantage in business today. We are proud to have Raoul, one of the industry's most recognized creative, lead Publicis One in delivering the new kind of creativity that is empowered by data and enabled by digital technology, to drive success to the brands that Publicis One handles."

ITSA appointed to the Bonjour India business

Emmanuel Upputuru.jpgITSA India has landed the Bonjour India account following a competitive pitch.

The third edition of Bonjour India 2017-18 is a four-month-long mega voyage across India that will celebrate Indo-French partnership as well as shape the next decade of human exchange between the two countries. From November 2017 to February 2018, Bonjour India covers 100 projects in 33 cities across 20 states and union territories. Bonjour India provides a platform for enduring partnerships across the themes of Smart Citizen, High Mobility, and Go Green.

Commenting on the association, the Counsellor for Cooperation and Cultural Affairs, Dr. Bertrand de Hartingh, said, "Bonjour India is a platform that will shape the next decade of human exchange between India and France. We are very happy to have found in ITSA a partner that shares our values and vision, and we are confident in their ability to communicate it."

Chris Kyme: Postcard from Hong Kong

Door Chris Kyme.jpgChris Kyme continues his "Postcards from..." series and this time he is searching for inspiration.

Searching for inspiration

I'm actually a bit late with my 'postcard' this month and that's because it's been a bit of a struggle deciding on what I've seen that's worth writing home about.

See that picture of a door? That's the toilet door in our building. It's where I usually go when I'm looking for inspiration. I pray to the Toilet God for help, and usually he gives it up. But this time? Hm. And it's a pressure you know. Although this column is supposed to be a little light relief away from the blood sweat and tears of doing a 50th round of presentation to another client who's just cut the budget in half, it's actually a great pressure.

Mainly because the publisher of Campaign Brief Asia had me sign a contract that says, if I can't deliver, I have to watch a video about Australia's greatest ever moments in cricket. And I can tell you, it's a very boring way to spend 5 minutes.
ADFEST IS NOW CALLING FOR SPEAKER SUBMISSIONS TO PRESENT AT ADFEST 2018 (1).jpgIf you are in the creative, communications, production, or tech industries and have groundbreaking insights to share, AdFest would love to hear from you. The festival is now accepting submissions to present at AdFest 2018, which runs from 21-24 March 2018 at the Peach Royal Cliff Resort, Pattaya, Thailand with the theme "Transform".

Whether you're interested in giving a talk, sharing a case study, hosting an interactive debate or moderating a panel discussion, each session runs for 40 minutes and represents an opportunity to share your knowledge with the region's top creative thinkers.
Manuel Villafania.jpgBBDO Guerrero Philippines has appointed Manuel Villafania as Creative Director, working across regional and local accounts.
 
Villafania (left) is one of the most respected creatives in the industry and brings with him more than a decade of experience on big brands with work awarded for creativity and effectiveness.
 
He has been recognized for his work in major international festivals such as Cannes Lions, Spikes Asia, Clios, and London International Awards, and local festivals including Kidlat Awards, Tinta Awards, and Adobo Design Awards for brands like Boysen, Shangri-La, and Champion Detergent.
Screen Shot 2017-11-16 at 6.15.00 am.jpgHaving kicked off below the radar a few months ago, new Sydney-based creative agency 'DO' is announcing its official launch today.

The agency's founders are Andrew Dowling (left), former group MD of Y&R Group Sydney, Kirsten Ackland (centre), founder of The Local in Singapore and Tom Ormes (right), creative director of iris Worldwide, Amsterdam. Together, the trio have experience working in markets spanning ANZ, Asia, North America and Europe.
Misty Maitimoe.jpgOgilvy & Mather Indonesia has promoted Misty Maitimoe to Managing Director of Ogilvy Public Relations Indonesia effective immediately. Maitimoe (left) was formerly Deputy Managing Director of the firm, a role she has played since joining the agency in 2015.
 
Scott Kronick, President & Chief Executive Officer of Ogilvy Public Relations Asia Pacific said, "Misty is a natural successor for the public relations leadership role in Indonesia. She is amongst the very best client advisors we have in our network and is a wonderful and caring leader.  She brings creativity and strategic advice to every client engagement and we are looking to her to help fuel our growth in Indonesia.  She joins a collection of long-time and dedicated team leaders in Ogilvy Public Relations in Asia and we are confident she is the person we need to drive our future growth."
e650665e-ec11-4dc2-8f70-03de24d3fff4 (1).jpgWith its strong tradition of using visual effects to illuminate a story, Fin Design + Effects was selected to complete a key sequence in the latest Marvel Universe blockbuster, Thor: Ragnarok.

Working with director Taika Waititi, production visual effects supervisor Jake Morrison and production visual effects producer Cyndi Ochs, Fin's sequence introduces a brand new character in the form of Jeff Goldblum's Grand Master, and also kicked off an exclusive 12 minute preview screening of the movie at the San Diego Comic-Con, enjoying a very enthusiastic reception from the assembled Marvel fans.

When Thor is taken prisoner on the planet Sakaar he is forcibly hauled through an Epcot-style induction tour explaining his new destiny as a gladiator. Production supplied only foreground footage of lead actor Chris Hemsworth's performance against bluescreen, tasking Fin with designing and rendering the intergalactic theme park world around him.
Screen Shot 2017-11-16 at 6.26.37 am.jpgThe One Club for Creativity has opened the call for entries for the prestigious 2018 One Show awards, and today kicks off the humorous "Be Famous Famous" campaign developed by J. Walter Thompson New York.

The One Show entries can be submitted at www.oneshow.org, with third-quarter deadline November 30, 2017 and final deadline January 31, 2018. Juries will be announced shortly.

The integrated "Be Famous Famous" campaign from JWT, which includes print, video and interactive, makes a comical statement about how winning a coveted One Show Pencil is the only way to be not just industry famous, but "famous famous". 

VIEW THE LAUNCH VIDEO
Merlee (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Merlee Jayme, chairmom and chief creative officer at Dentsu Jayme Syfu in the Philippines.

BEST TV
Best: The North Face Imagination. I loved the insight. The story naturally celebrates what the brand stands for. With the awesome free-skiing moves and shots, going outdoors has never been so exhilarating. READ MORE...
IKEA_Now There's Choice_1.jpgIKEA_Now There's Choice_2.jpgBBH Singapore is teasing audiences with the promise of 'Choice' to launch IKEA's third new store in Malaysia, the biggest in Southeast Asia to date.
 
There are some things in life you can't choose. Like your mother-in-law or your daughter's boyfriend or even your wife's beloved cats. But a new campaign - for the IKEA Tebrau store in Johor Bahru - reveals that with a new IKEA in town, you can choose from thousands of home furnishing pieces to ease the many tensions domestic life brings.
 
A series of films - capturing everyday domestic life - were shot by renowned Argentinian film director Augusto G Zapiola, known for his subtle observational humour.

VIEW THE 'HER BOYFRIEND' SPOT
VIEW THE 'HER CATS' SPOT
VIEW THE 'YOUR MOTHER-IN-LAW' SPOT
VIEW THE 'HER CRAVINGS' SPOT
BMW_China.jpgBMW China gave every runner in the Shanghai marathon a personalized art piece by using their individual running data to celebrate their achievement, encouraging them to "Let the World see our Energy."

In China, BMW is not only one of the most beloved car companies but also has a profound history with running. Thanks to BMW, if you ran the Shanghai marathon this year you received a personalized 3D art piece after finishing the race.

Partnering with China's most popular running apps such as CoDoon, JoyRun and Rejoice, BMW and Wieden+Kennedy Shanghai dove deep into runners data regarding speed, pace, distance and total calories burned.

Finalists out for Singapore Creative Circle Awards

Pitching French Films to Hollywood1.jpgThe Singapore Creative Circle Awards (GONG Show 2017) has released the finalist list for this year's awards show.

The show celebrated growth this year with Integrated, Film & TV and Print & Publishing registering a significant increase in entries. After 4 gruelling days of judging, more than 200 finalists were unveiled.

The winners will be announced at the GONG Show 2017 on Wednesday, November 29, 2017 with this year's theme 'Defeat All Monsters' at National Design Centre.

Download the list of finalists: Gong 2017 Finalists.pdf
John Fawcett Foundation1.jpgTBWA\Group Singapore is behind a new campaign for The John Fawcett Foundation (JFF) that asks artists to give up their most valuable asset - their eyesight - to create artworks under the conditions of cataracts. The Catarart pieces will be exhibited and sold at Affordable Art Fair with proceeds going to JFF.

The John Fawcett Foundationis a non-profit organisation that aims to eradicate curable blindness in economically-disadvantaged areas of Indonesia. This year, JFF has partnered with Affordable Art Fair Singapore to launch a new initiative called 'Catarart' at the event taking place November 17-19.

Using one of the world's first fully-immersive augmented reality applications, artists experience 'virtual cataracts' through a smartphone and VR headset. The AR app makes use of the phone's back-facing camera and can be adjusted to reduce focus, colour saturation, light and depth perception - simulating cataract visual impairment.
income_fear_less1.jpgBBH Singapore has launched a series of films for Singapore insurer Income that tap into the insight of childhood fearlessness, and sharing a lesson in living with less fear with proper financial planning.

The films are directed by imitable local filmmaker Royston Tan, accompanied with the soundtrack "Forever Young' by Alphaville, takes us on a nostalgic trip down memory lane.

Following "People. First." which shed light on Income's beliefs as a social enterprise, Income's new campaign reminds people of how they can help you "fear less".

VIEW THE FIRST FILM

Publicis Singapore retains Audi following pitch

Audi.jpgPublicis Singapore has been re-appointed to the Audi Singapore account following a pitch involving multiple agencies.

The 3 year extention of the relationship will see Publicis continue to lead brand and product communications for Audi across multiple channels, including digital and experiential marketing.

"The team at Publicis continues to demonstrate a thorough understanding of our brand and its ambition for the future. We believe that they have both the vision and capability to deliver for our brand," said Rudi Venter, General Manager Marketing - Audi Singapore. "We are excited to partner with them to write the next chapter of Audi's growth in Singapore."
Screenshot_20171113-195942.jpgSong Zu has won the 2017 APRA / AGSC Screen Music Award for Best Music For An Advertisement at last nights awards, held in Melbourne.

The winning soundtrack was a 4 minute song for Good Mood Water, written for Arcade Singapore for the Indonesian market.

The 'Good Mood' portion of the track was composed by Lindsay Jehan from Song Zu Singapore and the 'Bad Mood' portion by Nathan Cavaleri from Song Zu Sydney.

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No Conditions Apply.jpgFCB Ulka India's #NoConditionsApply campaign for Times of India aims to change the 400-year-old Bengali Hindu ritual of Shindoor Khela from one of division to one of inclusion.

During this custom, married women come together to celebrate their marital status, while others - namely single women, divorcees and widows, as well as the gay and transgender community - are forced to look on, uninvited.
AnalogFolk Shanghai - Matt, Tommy, Wayne (1).jpgThe independent digital creative agency AnalogFolk today announced the opening of its Shanghai office, the sixth in its network.
 
Led by managing director and partner Wayne Fan (right) and creative director and partner Tommy Liou (centre), the new office launches as strategic partner to Jacob's Creek, an extension of the brand's existing global relationship with AnalogFolk's Sydney office.
2017-deadline-final.jpgThere are only three days left for agencies to this year's Mobius Awards with deadline set for this Thursday, November 16.

Mobius Awards international advertising competition recognizes outstanding work in Brochure/Book, Cinema-In-flight, Direct, Mixed Media Campaign, New Media, Online, Outdoor, Package Design, Photography, Point-of-Purchase, Print, Radio, Television and Student.

ENTER NOW
CANNES-LIONS_1.jpgA streamlined 65th edition of the Festival which will run for five days. More than 650 delegate passes given away free as part of new Young Lions initiative. New opportunities to celebrate the work throughout the City of Cannes and beyond. A simplified awards structure will remove 120 sub-categories from the Lions. Price freezes and money-saving packages give attendees more certainty on expenses while they are in Cannes

Cannes Lions has today launched the 2018 Festival of Creativity, with important changes to the delegate experience and awards structure.

The 65th edition of the Festival will run for five days, from Monday 18 - Friday 22 June. A streamlined Festival and a simplified award structure will bring much greater focus to each Lion, truly recognise the best work and delivers it to the biggest audience and ensure that delegates can benefit from the highest quality content programme and make the most of their time in Cannes.
FCB Malaysia.jpgFCB Malaysia has made a number of key promotions within the agency.

In the creative department James Voon has been elevated to Senior Art Director and Syed Ferohaizal to the Head of Creative role where he will be responsible for the agency's creative personal whilst working closely with Ong Shi Ping, Chief Creative Officer.

The account management team features three promotions with Syahriza Badron to Senior Account Director leading a business unit comprising of Motorola, Desaru Coast and RHB. Eva Lim and Karan Chhabra have also been promoted to Senior Account Managers, driving the agency's Motorola and Beiersdorf accounts respectively.
Joyce King Thomas.jpgJoyce King Thomas, Chairman and Chief Creative Officer of McCann XBC in New York, will act as Grand Jury President at AdFest next year. She will also lead the Branded Content Lotus and Integrated Lotus panel as Jury President.

Thomas (left) is the mastermind behind Mastercard's infamous "Priceless" campaign, which has been spoofed by everyone from Ralph Nader to Bart Simpson and has launched in more than 100 markets around the world. She was also involved in the creation of the hugely awarded 'Fearless Girl' for State Street Global Advisors.

Thomas now leads XBC (which stands for ExtraBoldCondensed), a unit of McCann that leads all of MasterCard's global marketing efforts, from advertising to digital and events.

"I'm excited to be joining AdFest as so much meaningful work is being done in Asia. Last year's Lotus winners were truly inspiring so I am sure the standard of entries will be very high. I am also looking forward to spending time in Asia - always an enlightening experience," says Thomas, who first joined McCann Erickson New York in 1995, rising to the role of Chief Creative Officer.

AdFest calls for entries to 2018 Awards

ADFEST IS NOW CALLING FOR ENTRIES TO THE 2018 ADFEST LOTUS AWARDS.jpgAdFest is now accepting entries to the 21st AdFestT Lotus Awards, which is the longest-running advertising awards show in the Asia Pacific.
 
"Last year, AdFest celebrated its 20th anniversary and it was our best and boldest festival yet. In 2018, we are entering our third decade as a festival that's proudly 'Made in Asia'. We are now recruiting the region's top creative professionals as next year's jurors, giving them the task of unearthing groundbreaking work that's worthy of winning at AdFest 2018. I encourage all companies with a passion for creativity and excellence in craftsmanship to enter," said Jimmy Lam, President of AdFest.
DSC_2454 (1).jpgAustralia: Coca-Cola Australia has today launched its new 'It Feels Good to Give' Christmas campaign, in partnership with the Salvation Army, which will be headlined by the arrival of the iconic Coca-Cola Christmas Truck in Australia for the first time. The campaign aims to create a memorable connection with Coke at Christmas, via brand experiences and emotive content, in moments when families are coming together to celebrate.
Preserving Great Moments 01.jpgTencent Video, owned by leading internet provider Tencent, is aiming to be the largest online live streaming social media platform in China. The client's aim is to enhance the brand image of Tencent Video through a unique channel, painting the idea of 'Enjoy Great Moments' into everyone's mind.

Surprised, indulging, wretched, scared, moved, heartbroken - People can experience them all when they are buried deeply into the plot of videos. But they never see how they are acting during these times, and would never have a chance to capture these touching moments.
ANDYs-LOGO.jpgAward shows in their truest form are a barometer for our industry. In its shared quest to serve it, The International ANDY Awards has listened to the community and consulted with its leaders and outliers.

Says Gina Grillo, President & CEO, The ADVERTISING Club of New York / International ANDY Awards: "Our mission is to build a show that looks to the future and remains true to our core values as an idea-based show judged by an integrated jury of global creative leaders. Over the course of the last three years, small steps have been taken to reinforce that ideas come first.

"This year, we're taking things one giant step further by instituting the elimination of categories.  Enter your best ideas to be judged purely and rewarded accordingly.
John-Lewis-ad-2017.jpg
Set to a cover version of The Beatles' song 'Golden Slumbers', performed by Elbow; directed by Oscar winning director Michel Gondry 
 
John Lewis has launched its much anticipated 2017 Christmas advertising campaign 'Moz The Monster' on johnlewis.com, social media channels and in its shops across the UK.  

The commercial, via agency adam&eveDDB, London, was first shown tonight on British TV at around 9.30pm on Channel 4 and at approximately the same time it was broadcast on all Sky's own channels. 

Tony Savarimuthu_DentsuMerdekaLHS.jpgThe CEO of Dentsu Merdeka LHS Malaysia, Tony Savarimuthu, has been awarded the International Advertising Association '2017 Inspire Global Champion Award' at the IAA Global Conference, held in Bucharest, in recognition of his notable contribution and commitment to advancing communications in the global marketing and advertising industry.

Winners are selected based on various criteria, including career experience, industry contribution, and, involvement in and advancement of the IAA across local and global markets, among other specific category criteria.

Savarimuthu (pictured) has previously led award-winning agencies and served in leadership positions at McCann Worldgroup Malaysia and Singapore, Leo Burnett and the Malaysian 4As in a 25-year career span.
BBDO_Adman.jpgAs reported yesterday, BBDO Bangkok was named Agency of The Year for the third year in a row at the Adman Awards & Symposium 2017, Thailand's biggest advertising award festival.

BBDO Bangkok took home a total of 35 awards, including the "Popular Award" - voted by the general public. The majority of the agency's wins were in recognition of the 'Speed Limit Monk Statue' work for Thai Health Promotion Foundation, and the 'Immortal Adoption' campaign for the Thai Dog House.
Hotels_com 1.jpgGrey Group Singapore has released new work for Hotels.com. Titled 'Obvious Rewards', the new campaign aims to improve brand fluency among audiences, casting the eye of focus squarely upon the Hotels.comâ„¢ Rewards Program function, while introducing audiences to the new anthropomorphised pug mascot, which takes the lead in affirming customers' choices.

The scope of work will cover Online, Digital, and Social elements, extending across Singapore, Hong Kong, Taiwan, and Thailand.

WATCH THE 1min SPOT
WATCH THE 30sec SPOT
SkillsFuture_1.jpgTo bolster the skillset capability of Singaporeans across various stages of life, SkillsFuture Singapore has launched a campaign to drive greater awareness and understanding of SkillsFuture initiatives. Ogilvy & Mather Singapore created the campaign and the TVCs were launched this week on Mediacorp Channel 5 and Channel 8.

The campaign's concept, which underlines the fact that 'The Most Important Upgrade Should Be You', adopts a simple metaphor that conveys a powerful message - emphasizing how upgrading your professional skills is of equal, if not greater importance, than upgrading your everyday necessities. Resembling retail and lifestyle advertisements, the team took the unconventional approach of capturing the audience's attention by appealing to their 'consumer' instincts via an engaging fashion retail-style look and feel.

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Fiji_01.jpgPowertank (the Content arm of Malaysian headquartered production company Directors Think Tank) and director Kelvin Theseira have recently shot the first of a six-part web series for Fiji Tourism and Fiji Airways via Bonsey Jaden Singapore.

The Great Fiji Challenge is a digital campaign from Tourism Fiji and Fiji Airways aimed at the Singaporean market. Bonsey Jaden and Directors Think Tank continued their strong partnership to bring it to life.
Screen Shot 2017-11-09 at 7.06.10 am.jpgAUSTRALIA Based on the successful US gender equality awareness campaign, Free The Bid has now launched in Australia, headed up by award-winning director Jasmin Tarasin.

A non-profit initiative advocating on behalf of female directors for equal opportunities to bid on jobs in the film and TV industry, Free The Bid calls on ad agencies, brands, production companies and broadcasters to take a pledge and commit to including at least one female director's bid on every job.
Nike_ShanghaiFast_1.jpgThe Shanghai marathon is one of the most important in China, and every year runners join from all over the world. So this year Nike will celebrate the speed of the city and the people in it with a brand new campaign, "Shanghai Fast." Shanghai is one of the fastest moving, most prosperous cities in the world. Being an athlete here means pushing yourself even harder which isn't easy.

VIEW THE SPOT
AdMan Awards_BBDO on Stage.jpgBBDO Bangkok has been named 2017 Agency of The Year at the annual Thailand Adman Awards. This is the third year in a row that BBDO Bangkok has won Agency of the Year.

At the award show, held last night in Bangkok, BBDO won 1 gold, 14 silvers, 18 bronzes and had 12 finalists.

This story will be updates when more information is available.
Batik.jpgGuinness celebrates batik as the symbol that binds all Indonesians by collaborating with two unique artists, Darbotz and Yhka Amelz, to create the new One Indonesia limited edition packs. To commemorate National Batik Day, Guinness and BBDO Indonesia launched a digital film that celebrates these two Indonesian designers from different backgrounds, to demonstrate that in a society with increasing polarities in opinion, opposites can come together to create something more.

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Jirasda Limsuwan.jpgOmnicom Media Group Thailand has appointed Jirasda Limsuwan to lead the group's digital offering. Limsuwan will work closely with the senior leadership teams of both OMD and PHD to elevate the agencies' digital product and drive innovation across all client portfolios.

Limsuwan (pictured) brings over 15 years of experience in digital planning and trading across the region, having also worked in Singapore, Myanmar and Japan. Throughout her career, she has played an instrumental role in establishing digital partnerships for large, multinational brands, guiding them to enhance their digital agendas and footprints over the years.

"With her exceptional talent and proven experience in delivering digital excellence, Jirasda will certainly augment our agencies' value proposition and we are delighted to have her on board," commented Sunee Paripunna, CEO of Omnicom Media Group Thailand. "In this role, she will be a key contributor to shaping our clients' future strategies, ensuring that digital plays a leading role in delivering on their business objectives. We look forward to paving the way forward with her and our clients."

"I am excited to be joining such a renowned group and having the opportunity to further establish its robust digital offering," added Limsuwan. "I look forward to continuing the momentum with our agencies in reaching new heights for our clients and the industry."
Kanika Mathur.jpgMullenLowe Group Singapore has appointed Kanika Mathur as APAC COO Unilever. In this newly created role, Mathur will be responsible for bridging the MullenLowe Group local teams in APAC, and partnering with local MullenLowe CEO's to drive an enhanced, integrated offering for Unilever.

Based in MullenLowe Group's new hyperbundled Singapore office, Mathur (pictured left) will report to Vincent Digonnet, APAC CEO MullenLowe Group and Helen Bell, MullenLowe Group's Global COO Unilever.

Unilever is a key MullenLowe Group global client, and MullenLowe in Singapore is one of the three global development centres for Unilever brands. MullenLowe Singapore leads Lifebuoy, Clear and closeup globally, and these will continue to be managed by Global Business Directors Vinay Vinayak, Subarna Prabhakar and Sanjai Srivastava respectively.

Bell said, "With a FMCG giant as complex and dynamic as Unilever, the challenge will always be ensuring that we are fostering a strong and collaborative culture across our local teams and in partnership with global."
Quikr.jpgMullen Lintas Bangalore has launched new films for QuikrJobs, the No.1 recruitment platform in the country for entry level white collar (nurses, sales, BPO) and blue collar jobs (security guards, warehouse executives, receptionist or delivery boys). Having attained the scale and reach since its launch, the communication task was to position QuikrJobs as a leading online recruitment platform among recruiters and employers.

VIEW THE FILMS
Havas Immerse.jpgHavas Group has acquired Malaysian award-winning digital agency Immerse. The operation will integrate into the Group's creative operations and will be rebranded as Havas Immerse.

Taking forward Havas' pioneering Together strategy, Havas Immerse will become an integral part of Havas Village Malaysia by adding its digital prowess and client relationships to the Group's creative and media offering in the market.
Dog 4.jpgIn a significantly refreshing shift for the genre, Ogilvy Mumbai has created a series of digital ads featuring only dogs, for Reliance General Insurance. To be run on YouTube, the three videos delightfully highlight features like flat-tyre assistance, free towing facilities and emergency fuel assistance. 

VIEW SPOT ONE
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VIEW SPOT THREE
Cipla.jpgMillions of Indians suffer from shortness of breath due to Obstructive Airway Diseases, but are however not on the most effective form of treatment. While inhalation is the best therapy for asthma, unfortunately, a majority of people are reluctant to take inhalers due the social stigma, unbound myths and low awareness levels.

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VIEW SPOT TWO
Babies.jpgEpica has announced its shortlisted entries for the 2017 competition.

Asia has picked up 45 finalists with Japan and India leading the way with 12 finalists each, with Dentsu performing best for Japan with 4 and McCann Worldgroup with 7 for India. Hong Kong follows with 10 finalists all for Cheil Worldwide. China has 6 finalists, Thailand and Malaysia have 2 each and The Philippines have one finalist.

These finalists will go through to the grand jury, which meets in Berlin from 13-15 November. Gold and Grand Prix winners will be awarded during a ceremony at the Meistersaal concert hall on the evening of November 16.
WARC-Data_web_dark.jpgWARC, the international authority on advertising and media effectiveness, has released its first Global Ad Trends Report digesting the latest insights and evidenced thinking from the worldwide advertising industry.

The first monthly Global Ad Trends report, focusing on TV, includes the following key findings:

TV takes up almost two-thirds of media spend in high budget successful brand ad campaigns

Data drawn from analysis of more than 600 case studies in WARC's database show that successful high-budget campaigns ($10m+) allocate 66% of their media spend to TV.
Ted Lim.jpgThe Association of Accredited Agencies Advertising of Hong Kong (HK4As) has released the 2017 Kam Fan Awards finalist list. In total there are 151 Finalists following two rounds of judging by a panel of international judges.
 
Leading the way is Cheil Worldwide and Ogilvy & Mather with 28 and 24 finalists respecively.

The finalists judging took place from 4-6 November to select winners of each Kam Fan categories, and assigned levels of awards and the much sought after Kam Fan and Grand Kam Fan accolades.
 
The 2017 HK4As Kam Fan jury was led by Ted Lim, Chief Creative Officer of Dentsu Brand Agencies APAC (pictured), who thanked his fellow judges Wain Choi, Levi Slavin, Torie Henderson, Nuntawat (Golf) Chaipornkaew, Takahiro Hosoda and Tommy Lee for the "mental stimulation, lively discussions and local insights", and the organizer of the HK4As for the "local food and wonderful company".  "I could not ask for a better jury," said Lim.
 
The winners, including Young Kam Fan (formally Young Creatives Awards) and the Students' Awards, will be announced at the Kam Fan Gala on 24th November at the Hong Kong Convention and Exhibition Centre.
 
VIEW THE FINALIST LIST: 2017 Kam Fan Awards Finalists List.pdf
VIEW THE JUDGES: List of Judges with titles & photos 2017.pdf
Sajan Raj Kurup, Founder & Creative Chairman, Creativeland Asia Group.jpgTranssion Holdings has recently assigned its creative duties to Creativeland Asia. A leading player in the mobile industry, Transsion Holdings is best-known in emerging markets for its brands Tecno, itel, Infinix and Spice. Creativeland will be responsible for the branding and communications mandate for Transsion across these four brands as well as its accessories brand Oraimo in India.

Gaurav Tikoo, SVP Marketing, Transsion Holdings, India said, "Transsion Holdings has long term plans for the Indian market and we increasingly want to work with partners who can live our vision and help fuel growth. Creativeland Asia understood our philosophy and the kind of impact we want to create in this highly competitive market. We look forward to working with its team to create clutter-breaking campaigns and to fortify the brand recall for all our brands."

Sajan Raj Kurup, Founder and Creative Chairman, Creativeland Asia Group (pictured) said, "Creativeland welcomes the brands from Transsion Holdings. A strong win for us yet again in the Delhi NCR market. With a lot of sound learning from the past, I look forward to a strong new innings in this extremely competitive category."
ONESHOW_CHINA_AOY_2017 copy.jpgTBWA\Shanghai was crowned Agency of the Year at One Show Greater China last Friday, after becoming the most awarded agency of the night - winning three golds, four silvers, and two bronzes across Design, Social Media, Direct Marketing, Craft and Public Services categories.

The agency won two golds and a bronze for Penguin's 'Frozen Book', a story about the journey of a little penguin on his way to find a new home as his current home was sadly melting away. Made from special inks, the book reacts to temperature, and the warner it gets, the more its images disappear, leaving only an important message on the final page: 'Where is our home now? Global warming affects the habitat of penguins and their friends.
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