Thumbnail image for CANNES-LIONS-2010-AERIAL-SHOT-WEB.jpgThe Cannes Lions International Festival of Creativity has today announced that entries to the prestigious Lions awards are open.

This year, there are no new Lions and significant focus has been placed on improving and simplifying the entry process to ensure it is clear and easy to navigate. Improvements include a new 10-point entry checklist, designed to guide people through the system more effectively.

The Lions, the global awards that celebrate the best creative work, commend and honour 24 key disciplines, from Innovation, Product Design and Entertainment to Creative Data and Outdoor. Entry numbers have grown annually, reaching a record-breaking 43,101 in 2016.
HAPERCOLLINS.jpgIn this Taproot Dentsu Gurgaon's commercial for HaperCollins India a book is lost on a journey but as the book travels, the owner finds new hope.

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Last few days to enter the 2017 ANDY Awards

Screen Shot 2017-01-20 at 6.25.59 am.jpgGreat ideas are killed every day. The 2017 ANDY jury will stop at nothing to save them.

The Andy Awards has unveiled the second animated film in its call for entries campaign for the 2017 Andy Awards via Deutsch, New York which mocks stereotypical PSA-style campaigns.

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Bengal.jpgThe film created by Ogilvy & Mather Kolkata for Bengal Tourism traces the journey of a young girl who has come to attend a wedding and decides to explore Bengal. Through the course of her visit, she realises that in Bengal, she is never really far from home. Her wanderlust has led her into the sweetest part of India - A place that welcomes guests with open arms.

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TITAN RAGA  0262.jpgTitan Raga has become synonymous with clutter-breaking and thought-provoking campaigns and has narrated compelling stories on the evolved Indian Woman. Staying true to their brand persona, the latest campaign by Titan Raga conveys a strong message on the choice of motherhood.

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Mahindra.jpgFCB Interface India has launched a new campaign for Mahindra's range of SUVs. The campaign encourages everyone to get out and experience all that life has to offer. And with its range of SUVs and off-road vehicles, there is no better way to do it. With stellar locations and spectacular experiences on full display, this campaign embodies the spirit of adventure and freedom.

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Icaro headshot (2).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Icaro Doria, the chief creative officer of DDB New York.

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Pretty good week on the film camp. Adidas Original is Never Finished leads the way with a great celebration to originality. It's a beautiful spot with amazing craft and really truthful to what Adidas Originals stands for. The song, My Way, ironically was the one danced by the new president on his inaugural powwow. Kohler Never Too Wanted has beautiful craft and for sure is very unusual work for... faucets! I did like The Warning for Snickers too. Nice way to play with a great concept. READ MORE...
Y&R Yangon.jpgAs part of continued expansion in Indochina, Y&R Yangon has appointed Mohit Pise as General Manager and Milla Chaplin as Strategic Planning Director, while Khin Myat Thu is promoted from GM to Chairwoman.

Together, the new team will focus on Y&R Yangon's client base as well as new business opportunities in one of the sub-region's most exciting markets. Based in Myanmar, the team reports to Y&R Indochina CEO Peter Skalberg.

Pise brings with him close to a decade's experience in advertising. Most recently the business lead for Uganda, Rwanda, South Sudan and Zambia at Africa's biggest telco MTN, before that he worked with the likes of Wieden+Kennedy in India, on brands including Chevrolet, IndiGo Airlines, Ten Sports and ICICI Bank.
McWhopper Packaging Proposal BirdsEyeView 2-SMALL-thumb-400x263-207423.jpgThe Call for Entries to The Work 2017 is out and it's FREE to enter.
The deadline is Tuesday 28th February, 2017
.

Now in its 15th year, The Work features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region. 

Acceptances count in the upcoming 2017 Campaign Brief Asia Creative Rankings.

There are three things that differentiate The Work 2017 from traditional award shows:

Firstly, entries are FREE.

Secondly, we are selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show.

Thirdly, there are no wasted entry fees - only your accepted work incurs an acceptance fee.

All entries are uploaded online: Accepted work will be featured on The Work 2017 website.
 
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Damon Stapleton: 11 seconds with Madiba

20131208-121457 (1).jpgAn older piece taken from the archives of damonsbrain - a blog written by Damon Stapleton, chief creative officer of DDB New Zealand

I met Nelson Mandela twice. Each time it was fleeting but those 11 seconds have stayed with me. The second time was about 4 seconds long and we were completely alone. I was working at an agency called TBWA Gavin Reddy in Houghton in Johannesburg. Houghton was the suburb where Mandela lived.

I was walking to work early one morning because my Beetle had broken down for the third time that month. I was walking down a road and not really looking up. I sensed somebody in front of me. About 10 metres away stood Nelson Mandela. His bodyguards were a little way back. He was going for a walk. I was going for a walk. We were walking. We were alone on an empty street. Fuck. What do I do?
joanne Lao.jpgTBWA\Shanghai has been awarded the creative and brand strategy duties for Momo, one of China's leading mobile social networking platforms after a competitive pitch.
 
Joanne Lao, TBWA\ Greater China's CEO (pictured) said, "China's social media landscape moves at speed; constantly innovating, challenging and changing. With over half of China's population accessing social media platforms, the ecosystem is complex and competitive.
 
"As a leading platform, Momo's ambition to continue to grow and forge greater connections with its customers makes it an exciting opportunity to develop work that shapes culture."
Momo Inc. officially began operations in 2011 and filed for a U.S. IPO in 2014. Momo has become the third largest mobile social networking platform in China. Its innovative approach to connecting people via multiple mediums with a strong focus on video has led to its leading position in the market. Momo attaches great importance to building brand equity, and has achieved remarkable growth in recent years.
KUNGFU.jpgFor the first time, the Ministry of Communications and Information is launching a Lunar New Year Kungfu series, "Kungfu Fighter, Hidden Sugar", that reminds us to eat in moderation this festive season. In support of the Let's Beat Diabetes campaign, the action-packed series takes an innovative multi-platform approach to reach the masses.

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Victor Manggunio_640x500.jpgVictor Manggunio, Chief Creative Officer of Leo Burnett China, based in Shanghai, is joining AdFest as Jury President, Media Lotus & Effective Lotus.

"It's a great honor to accept this invitation and play a role in judging the Media Lotus and Effective Lotus winners - two categories that require the right balance between creative and strategic thinking. I'm really looking forward to seeing which brands and agencies win this year," says Manggunio (pictured), who has worked in the region for 22 years and joined Leo Burnett China as Chief Creative Officer in 2015.
Pampers.jpgL&K Saatchi & Saatchi Mumbai shows how happy, healthy babies need both mama and papa and asks parents to share their Pampers papa moments through a web film.

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Jason Hill 1.jpgOgilvy & Mather Singapore has appointed Jason Hill as Chief Strategy Officer, effective immediately. Building on his 10 years with Ogilvy across two markets, Hill's new role will see him leading Singapore's strategy group across a broad range of capabilities including brand planning, customer engagement, channel, data analytics and social strategy.
 
Previously as O&M Singapore's Head of Consulting & Data Analytics, Hill (pictured left) led teams of strategy and data specialists to combine customer insights and data analytics with creative interpretation to develop strategic solutions for some of the agency's largest local and international clients.
SOWING KINDNESS 1.jpgVinasoy, Vietnam's leading soy milk brand, has recently launched its Tet or Lunar New Year campaign in partnership with The Purpose Group.

The campaign is spearheaded by an online short film titled "Sowing Kindness". The film tells the story of an old man who makes clay dolls, and these clay dolls play a central role in recognizng acts of kindness performed by strangers. Following the film, the audience is called on to join a social act of sowing kindness using the #gieoanlanh.

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Dan-Wieden.jpg549f4c4d90016_lee_clow (1).jpgThe One Show, the most prestigious awards show in advertising and design, has today announced the jury for the newly created Cultural Driver Award.  

The jury is made up of artists, tastemakers and creatives, including the inimitable will.i.am; Derek "Fonzorth Bentley" Watkins, Grammy-nominated producer and author who came to fame through P Diddy; Tinker Hatfield, who designed the majority of Nike Air Jordan; and advertising legends Dan Wieden and Lee Clow.

The Cultural Driver Award celebrates influential ideas and executions that have had a noticeable impact on pop culture, often transcending the traditional categories in advertising and design. The special award will be presented for the first time at the 44th Annual One Show Awards on May 12 at Cipriani Wall Street in New York City.

The complete jury can be found here.
McDonalds 1.jpgMost people today are probably leading more comfortable lives than the emperors of ancient China, especially when it comes to getting hold of tasty food.

McDonald's China has highlighted this point in a series of three amusing new videos. These little stories show how the emperors and their wives struggled to enjoy fresh shrimp, pineapple, and lychees. McDonald's points out how easy it is today to enjoy these succulent delicacies and encourages consumers to visit McDonald's during New Year and enjoy them without having to wait!

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FCB Kuala Lumpur wins Havaianas business

HAVAIANAS.jpgLeading Brazilian fashion brand, Havaianas has chosen FCB as its agency for Malaysia.

"FCB displayed a deep understanding of what Havaianas stands for and clearly demonstrated that they were in tune with the Malaysian fashion audience." said Jaime Syjuco, Managing Partner of the Moda Pacifica Group, exclusive distributors and retailers of Havaianas Singapore, Malaysia and Philippines

The role will not only see FCB taking charge of the local advertising duties but also serving as the brand's extended marketing arm, tasked with emulating the brand's quintessentially Brazilian flair within a locally relevant and meaningful Malaysian context.
Fadi-Yaish640x500.jpgFadi Yaish is to join this year's jury panel as Jury President, Outdoor Lotus and Press Lotus. AdFest 2017 will take place in Pattaya, Thailand from Wednesday 22nd to Saturday 25th March.

As Regional Executive Creative Director at Impact BBDO, Yaish (pictured) has helped to make the Middle East famous as a hotbed of creativity. One year after joining Impact BBDO in 2013, the agency ranked #6 worldwide in the Directory Big Won Rankings. This year Yaish ranked #4 ECD worldwide according to the Directory Big Won Rankings 2016.
Kabir Suman.jpgNot often does an FM station RJ announce during his show, "Don't go anywhere during the break, a jingle is coming up!"

That's exactly what has happened with Bisk Farm's new radio jingle conceived and executed by SoS Ideas Kolkata. SoS managed to rope in an unlikely choice for a singer as far as advertising songs are concerned, legendary Bengali artiste Kabir Suman, who recorded a commercial after almost two decades. The jingle is for Bisk Farm's Just Ginger Biscuits, and the words, music and above all, the voice, brought in the warmth (of ginger) straight into the homes of Bengal. The jingle is a big hit on radio, with people flooding social media with likes, shares and comments. Although not meant to be an online release, a video of it is going viral on the web.

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Elevator.jpgTapzo, India's first all-in-one app, has awarded its creative duties to BBH India, following a multi-agency pitch. The app aggregator launched its first campaign showcasing its unique value proposition.

While apps on our smartphones have made chores easy, they also consume data, battery power and space. Research indicates that most smartphone users in India uninstall nearly 75 percent of apps soon after they download them, citing limited memory and high data costs as main reasons.

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Screen Shot 2017-01-20 at 6.25.59 am.jpgGreat ideas are killed every day. The 2017 ANDY jury will stop at nothing to save them.

The Andy Awards has unveiled the second animated film in its call for entries campaign for the 2017 Andy Awards via Deutsch, New York which mocks stereotypical PSA-style campaigns.

VIEW THE SECOND CFE FILM
ENTER NOW
Toshihiro Yamamoto_Dentsu.jpgDentsu Inc has named Toshihiro Yamamoto as the Japanese giant's new President & CEO. Mr Yamamoto replaces Tadashi Ishii, who resigned in December following a series of public scandals involving Dentsu.

Yamamoto (pictured left) joined Dentsu in 1981 and is the only Dentsu President who has led all three domestic business domains: Media Content, Account Services and Business Development.

Two other senior appointments were also announced - Shoichi Nakamoto (currently Director and Senior Executive Vice President & CFO) and Yoshio Takada (currently Director and Executive Vice President) as Representative Director and Senior Executive Vice President & CFO and Representative Director and Executive Vice President respectively.

Said Yamamoto: "My mission is to re-establish trust in Dentsu in Japan, and build a sustainable growth path for the long term. I believe it will become a reality with the improvements we are making to create a more flexible working environment where our diverse talents will thrive to help create value for our clients and professional fulfilment for our people."
KFC Band.jpgJWT Vietnam has cooked up a spicy K-pop campaign to help KFC deliver Korea to young Vietnamese as part of the brand's World Taste Tour.

Vietnamese have a great desire to see new places and experience new things. About 6.5 million Vietnamese tourists travelled abroad last year, up 15% over 2014 - and up stratospherically from 2001, when just 271,000 tourists traveled abroad, according to data from the Vietnam Tourism Association.

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Maxis.jpgIn Malaysia, it was common practice during the post-WWII era to give away children to other families due to extreme poverty and poor living conditions. Many of them are still disconnected. This film from Ensemble Malaysia highlights the poignancy and the hope that thousands of Malaysians carry with them in their hearts.

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Budweiser.jpgChinese New Year is the most important holiday in China, and Budweiser has traditionally been popular during the celebrations for its auspicious red colour. But research pointed to a worrying trend that the homecomings and traditions that were being played out all over China seemed to be losing their meaningfulness in contemporary culture, juxtaposed against the backdrop of a generation that is all about "me versus "us".

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FlorianeTripolino_PublicisOneJapan.jpgPublicis One Asia has appointed Floriane Tripolino as Managing Director of Publicis One Japan, which is the integration of 3 different entities: beacon communications, Saatchi and Saatchi, and MSLGROUP. As a French-Italian who worked in France, Germany, Russia and Singapore, Tripolino (pictured) brings more than 15 years of international experience and leadership to the role.

"I believe in partnering with my clients, getting familiar with their business in order to come up with innovative "end-to-end solutions" leveraging new agency capabilities that have measurable impact on our clients' business. In an increasingly complex and fast-changing environment, our role is to provide our agency brands with a rich eco-system in which they can thrive, while staying true to their DNA."
SUCCESS.jpgSuccess is a leading apparel brand of eastern India. Every year during Christmas they try to come up with something that makes the society a good place to live.

This year, Success gifted something to the people of old age homes of Kolkata with a team of Santastic sons and daughters.

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Credits - Executive Creative Directors: Souvik Misra, Soubhik Payra. Creative Directors: Sourya Deb. Copywriter: Sourya Deb. Art Director: Soubhik Payra.
Dove.jpgBBDO Beijing has launched Dove's Chinese New Year Campaign, which showcases a touching reunion story between a daughter and her mother and uses Dove to express her love.

Insight shows that Chinese people often struggle to show their affections and emotions, especially to their parents. Nowadays, with more and more young people moving away from home after school, this emotional disconnect is even more apparent during Chinese New Year, a rare time when they reunite.

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Kitty Lun & Nicole McMillan.jpgAsia Pacific Effie Awards 2017 has announced 2 more Heads of Jury - Kitty Lun and Nicole McMillan, following the first announcement last week.

Kitty Lun (pictured left) is the Head of Creative Shop, Greater China, Facebook. Lun has vast experience in the Effies. She has been involved with the APAC Effies since 2014 and was the Jury Chair for the inaugural Positive Change Asia Pacific Effie 2016, Effie Hong Kong and Effie China.

Prior to joining Facebook in January 2016, Lun was Chairman/CEO at Lowe China for the past nine years, where she achieved tremendous business growth and led the agency to become the most awarded agency in China in 2014 and 2015. She has also worked with Leo Burnett, McCann, Euro RSCG and Arnold.
Bajaj Nomarks.jpgBajaj Nomarks, a leading player in the mark removal cream category, has unveiled its latest brand campaign that highlights the many advantages of the skincare cream. The campaign, led primarily by a video film, touches upon the core point of the cream being a companion to women who often face multiple skin complaints, especially on the face.
 
Conceptualized and executed by Mullen Lintas Mumbai, the film traverses the journey of one such woman who decides to test her husband's attention by attempting changes to herself.
 
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Screen Shot 2016-03-16 at 11.23.45 AM.pngA joint initiative of Bestads and Campaign Brief, TheBestAdJobs.com offers recruiters and agencies a fantastic low rate of $50 per job listing.

TheBestAdJobs.com reaches the international audience of bestadsontv.com and the Australasian audience of campaignbrief.com, campaignbrief.co.nz and campaignbriefasia.com.

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.

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free_singapore_tour_900 (1).jpgThe Singapore Tourism Board (STB) has appointed Zenith as its new global media agency. The win expands Zenith Australia's tourism roster, sitting alongside Singapore Airlines.

The contract will commence on 1 April 2017.

The STB account win continues a strong period of growth for Zenith Australia, winning ALDI in November 2016.
Allianz_Amateur Replay.jpgOgilvy & Mather Singapore has scored a total of 10 shortlists out of Asia's 32 finalists in One Show's Q3 (Quarter 3) shortlist, released today.

Eight of Ogilvy Singapore's shortlists were for Allianz's "Amateur Replay", one is for Singtel's "Data Exstream" and one for Singtel's "Singtel Firecracker".

Cheil Hong Kong has 4 finalists - three for Samsung's #BeTheirEyes and one for Hello Angel's "Nappy Notes".

Ogilvy & Mather Group Hong Kong has two finalists one for Volkswagen "Honestly Good Prices" and the other for Shutterstock's "Fake Study".
Ibraheem Youssef.jpgJ Walter Thompson Hong Kong creative director Ibraheem Youssef has left the agency to seek new challenges in the Asian region.

Youssef has been with J Walter Thompson Hong Kong for two years, working predominantly on APAC regional business such as Mattel (Fisher-Price & Thomas & Friends) and - through Mirum Hong Kong - Ferrero (including Ferrero Rocher, Raffaello).

The last project that he worked on was for Ferrero Rocher in Hong Kong and a collaboration with Vivienne Tam.

Prior to his time at J Walter Thompson Hong Kong, he was working at Hill Holliday in Boston, USA, mainly working on the national business for Bank of America, Cigna Health Insurance and Dunkin Donuts.

He can be contacted via his Linkedin website.
LUCY AITKEN.jpgWarc has released its Asian Strategy Report 2017, an analysis of the region's most effective marketing trends based on insights from the 2016 Warc Prize for Asian Strategy.  

Lucy Aitken, Case Study Editor at Warc, comments (pictured), "We've scrutinised the data of more than 200 entries to the 2016 Warc Prize for Asian Strategy to establish an unparalleled insight into how the region's marketers are responding during a time of challenge and change."

Aitken adds, "Several years of demographic and cultural change have offered new creative opportunities for advertisers. Smartphone adoption is soaring - particularly in India - and Asia's middle class continues to grow exponentially. As in the 2015 Prize, brands are continuing to invest in purpose-led campaigns, however new trends are emerging as a result of Asia's economic slowdown."
Yasuharu-Sasaki640x500.jpgAdFest will be joined by one of Dentsu Inc.'s top creative visionaries, Yasuharu Sasaki, in Pattaya Thailand where he will lead the Interactive Lotus & Mobile Lotus categories as Jury President. AdFest runs from 22nd to 25th March.

Sasaki (pictured) joined Dentsu Inc. as a Copywriter over 20 years ago in 1995. Since then, he's established a reputation for experimenting with technologies and inventing next-generation concepts that extend beyond traditional advertising as the agency's Head of Digital Creative and Executive Creative Director, based in Tokyo.
Heineken.jpgIn Vietnam Tet is the biggest holiday of the year stretching across 1-2 weeks. Traditionally everyone goes to their hometown to visit their family. However as Vietnam embraces more progressive thinking there are couples who consider taking this holiday time to rest and recharge instead. As a progressive global brand, Heineken wants to "open your world" to new ways and to challenge routine thinking. But how do we do this without offending or throwing away timeless traditions? To demonstrate that there is a way to stay true to tradition without being traditional, Publicis Vietnam did a Tet campaign that pranked one unsuspecting husband to open his world, and ultimately his Et.

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Made in India1.jpgThe Advertising Club and AAAI will come together to deliver the Abby Awards, India's premier awards show in April this year. These ads by Scarecrow Communications India's creative director Manish Bhatt highlight the fact that Abbys is a truly Indian award.

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Tsingtao.jpgDDB Shanghai and Tsingtao employ drones to deliver beer to an international community of beer lovers. Its fun, its about beer and its just 30 seconds of your life!

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Musu.jpgEight Partnership Hong Kong has created a new bar and bistro to stir up the après ski scene in Niseko, featuring staff uniforms designed in collaboration with legendary snowboard brand, Burton.

Inspired by the iconic après ski bars in the tradition of great resorts in Europe and North America, Eight developed the concept, the brand identity and the interiors for Mūsu around the desire for skiers to share stories, food and drink around a crackling fireplace after a long day on the slopes.
KV 3 pixie cut.jpgDove Hair China this week launched its newest online campaign, 'My Hair: It Has to Be My Way.'  Featuring a variety of women of differing ages and echoing Dove's 'Real Beauty by Real Women' brand ethos, the campaign aims to encourage women in China to stay true to themselves by revealing their individuality through their choice of hairstyle.

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shine-on-sierra-leone-students-smiling-hands (1).jpgNew York Festivals Torch Awards, a unique creative competition for young creatives 18-27 years old, has partnered with Today, I'm Brave, a registered nonprofit, whose dynamic mission celebrates people performing Brave acts every day and everywhere.  Today, I'm Brave's intention is to inspire others to conquer their fears--because when we're Brave, we can accomplish anything.

Today, I'm Brave's initiative started out as a social experiment to inspire an Ebola-stricken community in Sierra Leone, and has evolved into a non-profit designed to inspire bravery within people and organizations around the world. Since the movement started a year ago, Today, I'm Brave has amassed over 110,000 followers and made 7.5 million online impressions.
TOM ESLINGER -web-CROP.jpgFurther strengthening its commitment to offering clients strategic counsel paired with integrated communications, Burson-Marsteller has lured world-renowned and internationally awarded executive creative director Tom Eslinger to be he firm's first-ever global chief creative officer.

He will be responsible for the seamless integration of strategy, planning and analytics to yield powerful, integrated creative ideas for application across all traditional, digital and mobile platforms as well as emerging platforms like virtual, augmented and mixed reality.
 
Before joining Burson-Marsteller, Eslinger was consulting Executive Creative Director for visual effects and virtual reality firm Framestore's integrated advertising efforts. Before that, he spent 13 years in the Saatchi & Saatchi network - starting at Saatchi's Wellington in its heyday - eight of which as Worldwide Digital Creative Director. In that role, he led digital creative direction and strategy on global new business and client initiatives, identified creative production partnerships and talent recruitment and led cross-network partnerships via the Publicis Groupe. He served for 10 years on the Publicis Groupe's Worldwide Creative Board of Directors and was a member of its mergers and acquisitions/investment group of directors.

Chris Kyme: Postcard from Hong Kong

Chris Kyme_April2016.jpgWho's going to create the best online film in 2017? Give me something to write home about. Chris Kyme continues his "Postcards from..." series.

Happy New Year everyone. Right now it's a bit quiet here as we're in the middle of that delicious lull that occurs between the Christmas and New Year shut down, and the even more serious one that follows with Chinese New Year. I always love it as you know you can chill out a bit before the real 2017 kicks in. Take the time to catch up with a few people. Get a haircut. Or do some market research in the beer category.

I also spend a bit of time watching local TV, not just because I am watching Korean dramas where everyone walks around looking serious or suspicious all the time. But I like to watch TV ads. It's a form of personal torture. I think I'm on the lookout for the odd rare spot that's any good, but really it's because I love watching celebrities having orgasms over beauty products, and fake perfect families having their lives made happier because of some cooking oil.
McDonald's_DDB CNY (1).jpgMcDonald's, in partnership with DDB Group Hong Kong, are encouraging people to rediscover the magic of Chinese New Year with a new brand spot bringing in the Year of the Rooster.

The 60 second TVC sets out to remind viewers what CNY felt like when they were children. Too often the rituals around the festival lose its fascination as people grow older, and repetition, routine and chores wear down the magic they once experienced as children. This year, McDonald's is recreating those feelings of wonder with a simple yet relatable human story. The spot opens on a CNY parade - a spectacular show of colour and sound - and leads up to a show-stopping moment when a little girl shares her McDonald's fries with the dancing lion, proving the power of small gestures to make a big difference.

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KFC.jpgEveryone's favourite "Finger Lickin' Good" brand is making mouths water with the release of their limited edition Golden Butter Corn Chicken in Hong Kong, to celebrate Lunar New Year.

Ogilvy & Mather Hong Kong (Ogilvy), teamed up with KFC Hong Kong to release the commercial, which features a young boy going around Hong Kong gathering lucky Lunar New Year items for his family in time for the holiday. His last stop sees him buy a bucket of KFC's mouth-watering Golden Butter Corn Chicken - which is the only way to ensure your Chinese New Year luck is complete.

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MGM COTAI2.jpgMGM has brought J. Walter Thompson Hong Kong on board ahead of the launch of the company's new US$3.1 billion integrated resort in Macau this year.

MGM COTAI, which is scheduled to open its doors this year, is MGM's second property in Macau. The first property, MGM Macau, opened in 2007.

Forming a specialist team between its Shanghai and Hong Kong offices, J. Walter Thompson will create an integrated campaign to launch MGM COTAI, as well as advertising strategy and executions designed to attract customers to both of the company's Macau properties through, and after, the launch.

"We are delighted to have been selected to work with such an iconic brand and look forward to building a rewarding partnership with MGM," said Mark Webster, CEO of J. Walter Thompson Hong Kong. 

"The opening of a such a special second property is a pivotal moment for the MGM China business and particularly against the backdrop of an evolving Macanese market. It's both an opportunity and a responsibility we look forward to undertaking," added Rollo Gwyn-Jones, Group Account Director at J. Walter Thompson Hong Kong.
Drunk Tweets.jpgDrunk driving is a pervasive problem in our society, while the Government of India has rolled out several initiatives, spreading awareness urging people to not 'drink and drive' continues to be critical. In continued commitment towards promoting safe driving, Ola, India's most popular mobile app for transportation launched the '#PeekeMatChala' initiative, conceptualized by Happy mcgarrybowen, to discourage drunken driving during the New Year festivities.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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