Dentsu_coke group.jpgDentsu Jayme Syfu in The Philippines has pulled off a massive coup in the local industry, being awarded the total Coca-Cola sparkling drinks business. The appointment sees Dentsu Jayme Syfu picking up the digital business out of Ogilvy & Mather Philippines and the above the line duties out of McCann Worldgroup.

The appointment includes Coca-Cola, Royal Tru-Orange (Fanta), and Sprite.

Dentsu Jayme Syfu emerged as the overall winner of the company's two rounds of benchmarking exercises. The award-winning agency's strength of insightful thinking and innovative solutions for the brand's growing yet challenging young market, is said to have been pivotal in the appointment.
Predict to Prevent.jpgBBDO Bangkok has partnered with Samsung to create Predict To Prevent - a predictive text function that recommends the right mix of words to someone who is hurting.

350 million people worldwide suffer from depression and communicating with people with depression can sometimes do more harm than good, despite their best intentions

Rowena Bhagchandani.jpgStarHub has appointed BLKJ Singapore to handle creative duties for its business from 1 May 2018. The appointment follows a pitch between BLKJ and DDB Singapore, who were both incumbents on the business.

"We would like to commend BLKJ and DDB for their exceptional proposals on taking the StarHub brand to the next level. Both teams demonstrated high levels of strategic thinking and creativity in their pitches," said Oliver Chong, Vice President of Brand Experience, StarHub. "For the next leg, we are teaming up with BLKJ to bring exciting ideas to life for our brand, and more importantly, for our customers."

"All of us at BLKJ are delighted to be working with StarHub and it's a great opportunity to continue building a great brand. We are committed to doing our very best work for StarHub," said Rowena Bhagchandani, CEO and Co-Founder, BLK (pictured).
Blue Star.jpgIt's often seen that an AC's biggest challenge is to perform efficiently even under extra load conditions, which usually comes in the form of more people. Ordinary ACs are just not designed to handle this extra load. This is where the Blue Star Inverter AC comes in. It delivers 30% more cooling when there are more people in the room; probably the only inverter AC in the country to do so. So, whether it's visiting friends, a house party or unexpected guests, the new Blue Star Inverter AC ensures that everyone in the room is comfortable.

Mercedes.jpgMercedes 2.jpgWith over 7,000 languages in the world, and 73 languages in Thailand alone, doctors encounter difficulties diagnosing patients due to the language barrier. As a result, miscommunication is still one of the most significant causes of medical errors in the world. Mercedes-Benz Sprinter has long been associated with medical organisations around the world - since 1977 - and provides medical access to the most remote locations thanks to the car's durability and functionality.
The brand collaborated with Thai Health and BBDO Bangkok to reduce the rate of misdiagnosis and the unnecessary wasting of medical resources, and increase healthcare quality. The partnership resulted in the development of a universal language that transcends the borders of languages - 'The Universal Language of Pain'. It is a symbol system that helps doctors diagnose every known illness without using verbal language. Each pain symbol is designed based on instinctive shapes and forms that are instantly relatable to everyone.
The symbol system overcomes language barriers and leads medical personnel to the right diagnosis of different illnesses.
Unmute Daniel.jpgMullenLowe Group has collaborated with Shazam to roll out the 'Unmute Daniel' campaign, in a bid to raise awareness around the issue of cyberbullying in Singapore.

'Unmute Daniel' is a digital campaign that utilises technology to communicate with their target audience of youths and their parents. The campaign mascot, Daniel, represents every child who has experienced cyberbullying.

To make Daniel and other children speak up, the 'Unmute Daniel' campaign turns to technology, a medium that has once silenced them, to give them a voice.

Heng Thang Wei 2.jpgHeng Thang Wei has been promoted to Creative Director of Grey Group Malaysia. Previously Creative Group Head, Wei's promotion is in recognition of a continued string of successes on both new business and organic growth.

Wei (pictured) heads up a team whose responsibilities include Telekom Malaysia, Coway, Oppo and Traveloka. He also led the award-winning team for the UNHCR project 'Finding Home' which recently won awards at ADFEST, Effies and MDA.

Wei joined Grey in early 2015 as an Art Director and has risen quickly through the ranks. Prior to Grey, he was an Art Director at Leo Burnett KL. Graham Drew, ECD, Grey Group Malaysia commented, "Thang is a huge asset to Grey and a major part of our success during his time here.  As well as having one of the best eyes for design I've ever come across, he's a natural leader and somehow has an endless well of enthusiasm. But more than all of that, he really cares about the work and raises the game of everyone he works with."
Screen Shot 2018-04-19 at 9.31.18 am.jpgLIA has launched the call for entries for the London International Awards 2018.
The categories include: Ambient, Billboard, Branded Entertainment, Design, Digital, Health & Wellness, Health & Wellness - Craft, Integration, Medical, Medical - Craft, Music & Sound, Music Video, Non-Traditional, Package Design, Poster, Print, Production & Post-Production, Radio & Audio, Social Influencers, The NEW, TV/Cinema/Online Film and Verbal Identity.

Entries submitted must be broadcast, published or released in a commercial environment
with client approval between 1st July 2017 and 31st July 2018.


To view the 2018 jury presidents: click here.
Kolkata Knights.jpgThe Kolkata Knight Riders (KKR) are a franchise cricket team representing the city of Kolkata (West Bengal) in the Indian Premier League. The team, defined by its 'Karbo, lorbo, jeetbo' (Play, Fight, Win) spirit has won the championship trophy twice. At the IPL 2018, the team has already drawn first blood in their match against RCB (Royal Challenger Bangalore) and then against Delhi Daredevils (DD).


Clio Awards entries close tomorrow, Fri, Apr 20

Screen Shot 2018-04-19 at 8.10.15 am.jpgThe deadline for The Clio Awards is tomorrow, April 20, 11:59pm EST (US time).

Prices will increase after the April 20 with the final deadline set for Friday, June 29.

The shortlist and winners announcement for Gold, Silver, Bronze and Shortlist will be made on Wednesday, September 5, 2018.

The 2018 Awards Show is set for Wednesday, October 3, 2018 at the Ziegfeld Ballroom (141 W. 54th Street, New York, NY 10019)

Grand winners will be announced during the Awards Show.
See Entry Fees for details on price increases.

Sinha & Das.jpgLeo Burnett India has made two key elevations in its senior leadership. Rajdeepak Das (pictured right) Dheeraj Sinha (pictured left) have been promoted to Managing Directors. Sinha and Das currently serve as the Chief Strategy Officer and Chief Creative Officer, Leo Burnett South Asia, respectively. The duo will continue to be based out of Mumbai and will report into Saurabh Varma, CEO, Publicis Communications, India. Their new roles are in addition to their current responsibilities.
leigh reyes.jpgARC Refreshments Corp. has appointed MullenLowe Philippines as their advertising and digital marketing agency for its non-cola brands: Juicy Lemon, Seetrus, Fruit Soda Orange, Arcy's Rootbeer, Rite 'n Lite, as well as other brands in development. The assignment also includes digital media placement and social media management for non-cola brands, in addition to RC Cola and its brand extensions.

Rinaldi Aves, EVP and COO of ARC Refreshments said,"Our recent product introductions have been successful in a highly competitive market. We believe it's because we're driven by a strong challenger culture. We're glad to have an agency partner with the same mindset, and standout ideas. We look forward to more successful campaigns," Aves says.

"ARC Refreshments have created drinks brands which have become household-names across the Philippines, and have always had an innovative and creatively-minded approach to campaigns, which is exactly how we love to approach our work. I'm very much looking forward to working with ARC Refreshments and our team to kick off this exciting partnership," said Leigh Reyes, President and Chief Creative Officer, MullenLowe Philippines (pictured above).
Shiv Sethuraman.jpgThe New Business announced its collaboration with taproot Dentsu on a strategic assignment to identify and elaborate 'newrevenue streams' for the latter.

Shiv Sethuraman, Founder, The New Business said (pictured), "Our industry, like many others, is at a crossroad. The wiser and more proactive leaders understand that their businesses must morph quickly. They also realise that revenue sources in a few years from now are going to be considerably different from what they are today. Working on this project with taproot Dentsu was intense,illuminating and ultimately, very enriching. We are privileged to work with an organization of the calibre of taproot Dentsu and a man of the calibre of Umesh.
LforLove.jpgIn a country where patriarchy is deeply entrenched, being a woman isn't always easy. Being openly lesbian on the other hand, is well, almost impossible. More so, when rampant pornography defines what a lesbian relationship stands for. Which is why, it is hardly surprising what a Google image search for 'lesbian' shows up - smooching, petting, kissing... you get the picture. And it's even worse on Twitter.

Love Matters (India) - a platform that provides information on relationships, sex and gender equality is hoping to change this. With #LforLove - a campaign that shines the light on the emotions that connect two people. Irrespective of their sexual preference. And put a stop to the portrayal of homosexual women as objects of fantasy. So they are accepted for who they are - human beings who need to be respected, loved and accepted for who they are.

Sean Wong to head up Isobar Malaysia as CEO

Sean Wong 2.jpgDentsu Aegis Network Malaysia has appointed Sean Wong as CEO of Isobar Malaysia, Dentsu Aegis Network's full-service digital agency.

Wong (pictured) reports to Nicky Lim, CEO of Dentsu Aegis Network Malaysia, and is a member of the network group's Executive Committee.

Lim said, "Sean has a proven track record in driving business performance, stemming from his ability to constantly think out of the box to find solutions for business challenges. Combined that with his diverse corporate and agency experiences, he holds great potential to propel Isobar's business growth, as well as add tremendous value to the Dentsu Aegis group. No doubt Isobar is in good hands with Wong at the helm."

Wong was most recently the Vice President, Executive Business Director and founding member of Ensemble Worldwide, IPG Mediabrands' creative arm in Malaysia. Prior to IPG Mediabrands, his career spanned more than two decades across a range of industries, from wearing the hat of a financial analyst to sales & marketing management to being involved in big data insights led solutions consulting.
Claudia Willvonseder.jpgCampaigns for Audi, Deutsche Telekom, eBay, Guinness, Microsoft, Pantene and Reebok, are among the 19 campaigns from around the world that have been shortlisted for the WARC Awards' Effective Use of Brand Purpose category - a search for marketing initiatives that have successfully embraced a brand purpose and achieved commercial success as well as a benefit for a wider community.

The panel of 17 brand purpose judges chaired by Claudia Willvonseder, Chief Marketing Officer, IKEA (pictured), has selected for the shortlist three Global, three US and three Indian campaigns as well as campaigns from Australia, Brazil, Indonesia, Israel, Mexico, Peru, Saudi Arabia, Spain, United Arab Emirates, Irish Republic and United Kingdom.
Windus.jpgBlue Star, the air conditioning major, has recently entered the air cooler market with its own brand: Windus. Drawing on their cooling expertise of nearly 75 years, the company has integrated the unique Cross Drift technology in its air coolers, a design advancement which not only allows the air cooler baffles to retain water longer but also ensures uniform water distribution. The result is distinctly better cooling when compared to conventional air coolers. Now, Blue Star in association with their advertising partner FCB Interface, has created a film that communicates this benefit in a truly interesting manner. Four young women visiting their friend's house on a hot summer day slip into winter wear just before entering the house. And why? Because their friend's house has a Windus air cooler from Blue Star!

Forca.jpgLifestyle, India's most preferred fashion destination, today launched a powerful digital first campaign for its denimwear brand Forca by Lifestyle, starring Tiger Shroff. Capturing Tiger in action, performing stellar stunts, the film dramatically frames Tiger's high action acrobatic jumps, backflips, kicks and many such moves that highlights the stretch of Forca Flex denims perfectly.

Black & White.jpgSharing. One would imagine that in today's world, with our private lives made social and innermost feelings expressed in 140 characters, short-lived stories, status updates or snappy posts, we are doing enough of it. Actually not.

Because true sharing, like most other things in life, is about the quality of it. When was the last time we had a conversation with a stranger that gave us something to think about? Do we actually take the trouble to look away from our constantly buzzing phones to share an honest part of ourselves with someone? Do we shut the world out and listen to stories over a campfire or reach out in a meaningful way to our fellow humans?

Emily Beautrais_Headshot (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Emily Beautrais, creative director at Clemenger BBDO, Wellington.

Nothing stood out this week here. Either the ideas were good and the craft was lacking, or the other way around.

Winner: The Chaeli Campaign. This definitely left me interested. I sure wouldn't place a bet on this woman not being able to do something, but it got the point across in way that grabbed you, in what is a well-worn and probably very challenging category. Much more powerful than straight up asking for support. READ ON...
Young Guns 16_385x385.jpgThe One Club for Creativity, the world's foremost non-profit organization recognizing creative excellence in advertising and design, has opened the call for entries for Young Guns 16, celebrating international creative professionals age 30 or younger.

Young Guns, open to both members and nonmembers of The One Club, is the industry's only global, cross-disciplinary, portfolio-based awards competition that identifies and celebrates today's vanguard of young creatives.  Young Guns competitions regularly attract entries from upwards of 70 countries, with more than half of the entries coming from outside the US.  Winners will be selected by a jury made up of past Young Guns winners and other creative leaders, to be announced shortly.

Ishrath Nawaz_Publicis.jpgPublicis India has hired Ishrath Nawaz in the Executive Creative Director role. He joins from McCann Worldwide where he was Senior Creative Director. He will be based out of Mumbai and report to Bobby Pawar, CCO & MD - South Asia, Publicis India.
Ishrath (left) is a seasoned creative professional whose career spans nearly two decades across agencies. At McCann Worldwide, he has managed brands like Saffola and Parachute from Marico, Jet Airways, Asian Paints, Radio Mirchi 98.3, Western Union and Bosch amongst others. Prior to that, he was the Creative Director at Soho Square where he lent his ideas and creative skills in launching the Tiago from Tata Motors, YES Bank, Aprilia and Franklin Templeton. Ishrath has also worked in senior roles across other agencies including Saatchi & Saatchi, Draft FCB + Ulka and Rediffusion DYR. He has worked on a range of brands including Airtel, Bajaj Electricals, P&G - Head & Shoulders, Pampers, Ariel; Skoda, Carlsberg, Indian Oil Corporation Ltd, Jet Airways and Thomas Cook.

KFC Hot & Spicy via Ogilvy & Mather Hong Kong

KFC HK_1.jpgNew 'Hot & Spicy' print campaign created by Ogilvy & Mather Hong Kong for client KFC in Hong Kong.

Agency: Ogilvy & Mather Hong Kong
Client: KFC Hong Kong
Chief Creative Officer: Reed Collins
Creative Director / Business Partner: John Koay
Creative Director: Matt Nisbet
Associate Creative Director: Kai Fung Chan
Art Director: John Koay
Account Manager: Stella Fung
Project Manager: Jennifer To
Photographer: Illusion, Bangkok
Illustrator: Illusion, Bangkok
Retoucher: Illusion, Bangkok

Jury Presidents DandAD.jpgThe D&AD Awards organisers have selected 15 representatives from Asia to judge this year's 2018 awards. A record number of 4 from Asia have the honour of leading the panels. Jureeporn Thaidumrong (GreynJ United Bangkok, top left), Melvin Mangada (TBWA\Santiago Mangada Puno, Manila, top right), Theseus Chan (Work Singapore, bottom left) and Anita Nayyar (Havas Media India, bottom right) have all been named Jury Presidents and will lead the Crafts for Advertising; Press Advertising; Crafts for Design and the Media juries respectively.

Judging commences in London on April 21st with the awards ceremony on April 26th.

Asia's 15 jury representatives are as follows:
Chatty Bus.jpgNew York Festivals International Advertising Awards announced this year's finalists from entries submitted from 51 countries for the following competitions: Activation & Engagement, Audio, Avant-Garde/Innovative, Branded Entertainment, Creative Marketing Effectiveness, Design, Digital, Direct & Collateral, Film, Film Craft, Integrated, Media, Mobile, Outdoor, Package & Product Design, Print, Public & Media Relations, Public Service Announcements, Sports, and Student.

Asia has secured 160 finalists with South Korea leading with 52 finalists followed by Japan with 39. Next is India with 14, Philippines with 13, Hong Kong has 12, Singapore has 11, Thailand has 9, China has 5, Taiwan has 4 and Malaysia has one finalist.

Leading the agency pack for South Korea is Innocean with 19 finalists and leading for Japan is Tohokushinsha Film Corporation with 10 finalists.
Maureen Tan.jpgJ. Walter Thompson Company Asia Pacific has appointed Maureen Tan as the new Chief Executive Officer (CEO) for J. Walter Thompson Company Bangkok.

Tan (pictured) is charged with the next stage of transformation for J. Walter Thompson Company Bangkok, which is one of the network's largest offices in the region, with strong specialist business units across Branding (JWT), Digital (Mirum), Design (Degree), Public Relations (Verve), and Chameleon Production.

She succeeds Bob Hekkelman who recently returned to his native Netherlands after 16 successful years with JWT and WPP.

Tan's career experience spans 360 integrated marketing across multiple touchpoints including ATL, Shopper & Retail Marketing, Social & Digital, Activation and CRM. She is also an experienced 360 planner and integrator across cross-agency functions.

Having started her advertising career at Leo Burnett Malaysia, Tan has been based in Bangkok for over ten years. Most recently, Tan was General Manager of Southeast Asia for integrated communications specialist agency Commonwealth/ McCann. Prior to that she held Managing Director roles at Atlas Communications, and OgilvyOne Thailand, as well as senior roles at Geometry Global and OgilvyAction.
VW Xenon Light.jpgThis season, FAW/VW China offers a complimentary Xenon Light Package with the purchase of every Bora, Sagitar and C-Trek model, awakening spring and its creatures a bit earlier, and ending this year's harsh and long winte", says Birger Linke, Senior Creative Director at DMG Beijing.

The campaign will run across print and outdoor media throughout China.

Credits - Executive Creative Director: Bruno Cepollina. Senior Creative Director: Birger Linke. Copywriters: Xixi Zhang, Mengxuan Du. Art Director: Zigang Yang. Account Director: Fiona Wang.
Vakrangee logo.jpgVakrangee, India's largest chain of digitally enabled convenience stores that bridges the accessibility gap by providing services and products to masses, has appointed BBDO India as their lead communications partner.

Known as the pioneers in providing e-governance, banking and financial services, e-commerce, logistics, ATM, and insurance services to the unserved and under-served locations of the country, Vakrangee has set-up 44,200 plus franchisee run centres, known as 'Vakrangee Kendra's, in 18 states of India. The partnership includes supporting brand and marketing communications with strategic and communication planning, messaging development and execution. The business will be managed from BBDO India's Mumbai office.
Mumbai Indians.jpgIn all the frenzy that grips the nation with the onset of Indian Premier League every year, advertisers clutter the market with 'me-too' ad campaigns that desperately try to seek attention. Mumbai Indians' latest campaign by Lowe Lintas Mumbai seems to have cracked the winning approach with their digital-first campaign even as IPL warms up.

Joji Jacob.jpgJoji Jacob, Co-Founder and Creative Partner at BLK J Singapore, has been announced as an executive judge overseeing the Design and Print categories at AdStars 2018. He joins Wooh Hoh, Chief Creative Officer of Hakuhodo Asia Pacific and Toby Talbot, Chief Creative Officer of Saatchi & Saatchi New Zealand, who were also recently announced as executive judges.

Jacob left DDB Singapore to form BLK J, an independent creative agency, in January 2017. It is the fastest growing independent agency in Singapore, winning 13 clients in just 12 months.

Fake News-Blog.jpgIn this digital age, the impact of fake news has become a worldwide phenomenon. It reaches an unprecedented height during the 2016 US election, and it's been one of the most talk-about issue in most mainstream media.

Indonesia, the 4th most populous country in the world with an equally large digitally savvy population, fake news is prevalent and has a negative impact on the society. It played a part in several civil unrest and caused confusion during times of crisis.

Even though spreading malicious fake news online is punishable by Indonesian law, enforcement and prosecution proves difficult. Hakuhodo Indonesia, together with Telkomssel, one of the largest telecommunication company in Indonesia, set out to educate the public about the seriousness of this offense by launching the 'Fake News' campaign.

The ads depict common social media users seemingly sharing malicious fake news online, with the interface of various social media apps formed into prison bars, a visual twist using the very tool that spreads hatred being their ultimate incarceration. The visual ends with the message that sharing malicious fake news is a serious and punishable crime under the Indonesian law.

Dentsu Impact Gurgaon expands into Bangalore

Amish Sabharwal.jpgDentsu Impact, the creative agency from Dentsu Aegis Network headquartered in Gurgaon, has expanded its footprint to Bangalore. The agency has set up a team of business, creative and strategy leads to run its operations in the city.
While Montu Sangha (pictured below left) has been roped in to head business, Amish Sabharwal (pictured left) will head creative. Krittika Chakraborty (pictured below right), meanwhile, has been promoted to head strategy for Dentsu Impact in Bangalore. As part of their new roles, Sangha, Sabharwal and Chakraborty will not only be in-charge of the existing businesses at Dentsu Impact, especially IKEA, but will also look at opportunities to expand the agency's offerings and thus, revenues.
With more than 14 years of experience in the business of communication, Sangha has worked across agencies, in consulting and with the marketing teams of global brands such as HP and GE in India and the UK. During her stint with agencies, she has worked on the launch of brands for Unilever and ITC Foods. In her last role, she was the South Asia lead for advertising and promotions in GE Healthcare.
Sadoun-Publicis.jpgAs promised back in June last year, Arthur Sadoun, Chairman & CEO of Publicis Groupe, has invited the press to attend the unboxing of the platform Marcel ~ named after the founder of Publicis, Marcel Bleustein-Blanchet ~ on Thursday, May 24, 2018 at the Groupe's leadership seminar in Paris.
Marcel, Publicis Groupe's disruptive platform, promises to radically transform the way the Groupe's teams and their clients connect, interact and collaborate.

Sadoun (pictured) surprised the marketing world and the vast majority of his own employees last June during the Cannes Festival of Creativity by dropping the news that Publicis would be skipping all industry awards shows for a year in order to develop Marcel and achieve related "cost synergies." 
David Droga color-thumb-400x266-86070.jpgThe Cannes Lions International Festival of Creativity (18-22 June) has today released details of the 2018 Festival schedule.

Built around the new Tracks system which unites the learning programme and awards structure, the 2018 Festival schedule will equip audiences with the knowledge and foresight they need in a constantly evolving communication industry.

The Festival opens with a keynote session from Aussie expat and Droga5 creative chairman and founder, David Droga (pictured), with a highly anticipated talk entitled, 'Why the Hard is Easy and the Easy is Hard'.

After Sir Martin Sorrell: The Reckoning

Tom Doctoroff 2015.jpgTom Doctoroff is Chief Cultural Insights Officer at global brand and marketing consultancy, Prophet. Previously he was Asia-Pacific CEO at J. Walter Thompson headquartered in China and today he posted on LinkedIn his comment on the ramifications of Sir Martin Sorrell leaving WPP.

Let us spare the ad hominem attacks and schadenfreude for a man who, through grit and passion, forged an industry over three decades. Sir Martin Sorrell's swift and sad downfall is a flashing red light for the entire communications industry. His shocking professional demise is de facto proof that investors and clients have lost confidence in the ability of holding companies to generate growth for brands.

They are being "disintermediated." In-house agencies are the rage. Clients deal directly with Facebook and Google. Content is produced by brand managers. They have fallen into a vicious spiral of fee cuts and talent degradation.

Chris Kyme: Postcard from Hong Kong

Chris Kyme_April2016.jpgChris Kyme continues his "Postcards from..." series and this time he revisits a topic he previously wrote about. How to be jolly, part 2.

In August 2016 I wrote in this very column about an interesting campaign I had seen on the streets of Hong Kong for Jolly Shandy, and I was speculating as to why it had been fly-posted instead of embarking on a traditional paid media campaign, especially as it was in the outdoor space. An exercise which, as I had alluded to at the time, seemed to have 'awards entry' written all over it. Just like those campaigns for clients like underground record labels for which the 'strategy' was to tattoo obscure images on drainpipes and crumbling walls. Okay, we get it.

Except in the case of Jolly Shandy, I didn't quite get it, but was interested all the same. And then, 14 months later good grief I nearly choked on my Marmite sandwich when the person behind the campaign popped up and introduced himself.

Naturally being an influential columnist (yeah right) I was immediately curious to ask said fella what it was all about. And said fella duly obliged. So. He is a nice young man called Tedman Lee, and we have recently had a nice chat about it all. Partly so I can answer my own questions, and also because I'm always keen to meet interesting young Hong Kong creative folks, especially those with an unusual story to tell.
GLR 02.jpgWith the One Show releasing their shortlists over 2 dates here's a combined picture of Asia's overall performance. In total agencies in Asia Pacific have 292 finalists at this year's One Show.

Japan leads the way with 94 finalists, followed by Australia with 59, New Zealand with 32, Thailand with 26, China with 23, India with 18, Singapore with 17, Hong Kong with nine, Republic of Korea with six, Philippines with four, Taiwan with three and Indonesia with one.

Below is a summary of finalists form the region. To view the complete list of The One Show 2018 finalists by discipline, please visit here.
Campaign Masthead.jpgThe Green Tea Seed Serum has long been synonymous with Korea's No.1 natural beauty brand: innisfree. As innisfree's best-selling product, the Green Tea Seed Serum has brought lasting hydration to its customers for years. Not to be satisfied with their existing success, the brand has innovated once more has launched the brand NEW Green Tea Seed Serum at the launch of the Beauty Green Tea Hydrating Station in Pavilion Kuala Lumpur taking place today, April 16. This event is part of a campaign organized by innisfree in partnership with VML Malaysia, Moxim, D Twelve and Hashtagcity.

The NEW Green Tea Seed Serum and Green Tea line comes on the heels of a very exciting discovery. After 10 years of research and development, including a search through 2,401 green tea varieties, innisfree has discovered a type of green tea that is best-suited for skin hydration: Beauty Green Tea. 3.5 times more enriched with 13 different kinds of amino acids, Beauty Green Tea offers an unmatched level of hydration, and is an ingredient exclusive to innisfree.

This campaign is designed to lead consumers to experience innisfree's Beauty Green Tea Hydrating Station, which is the first of its kind in Malaysia, and provides them with a brief escape from the hustle and bustle of everyday life. It begins with the Beauty Green Tea Portal, which leverages QR code technology. Upon scanning the QR code, consumers will be led to innisfree's microsite, whereupon they will embark on a journey into a New World of Hydration, offering them a peaceful realm in which to recharge, in a virtual version of the Beauty Green Tea Hydrating Station.
Vince_Lagana-2018.jpgThe Monkeys Sydney has lured award-winning executive creative director Vince Lagana from Leo Burnett, Sydney, who is set to start in June.

Lagana joins the agency from his role as co-ECD at Leo Burnett Sydney where he helped to create the globally awarded Coke Small World Machines, Bundaberg Rum's Road to Recovery, and Samsung's S-Drive, LifeLIVE, BrainBAND and Pocket Patrol initiatives.

Says Lagana: "It's time for me to follow a fresh path and I'm excited to be joining one of the best and most progressive advertising brands in the country. I have a huge amount of respect for what The Monkeys has achieved and I can't wait to help lead and drive its creative product even further into the future."   

Recently ranked by The One Club as amongst the top ten creative directors in the world, Lagana has established an impressive reputation as a creative director and art director, including two-years as Associate Creative Director at Goodby, Silverstein & Partners, San Francisco, and previously as Creative Group Head at Saatchi & Saatchi Sydney.
Gary Wong & Desmond Ko.jpgOMD Hong Kong has made key leadership appointments as a result of the agency's continued growth. Gary Wong, previously the General Manager for OMD Hong Kong, has been promoted to Managing Director with immediate effect, while Desmond Ko has been appointed as Business Director to lead on key accounts at the agency.

Wong (pictured left) has over 20 years of industry experience, having worked across a diverse portfolio of blue-chip clients in Telecom, Banking, FMCG and Luxury. In fact, he was part of the founding team when OMD Hong Kong was established in 1998. Having been promoted to General Manager of OMD Hong Kong in 2014, Wong has played a key role in the agency's growth, overseeing the strengthening of key client relationships, expanding the scope of services with existing clients, and playing an active role in driving new business.
Sohail.jpgColumbus India, the digital agency of Dentsu Aegis Network, has appointed Sohail Khan Qadri as Business Head - West. Sohail Khan joins the agency to lead Columbus India's digital AOR business in Western India. He will report to Nitin Sabharwal, Chief Business Officer, Columbus India.
Qadri (pictured) joins Columbus India with 18 years of extensive experience in Digital Communication, Digital AOR, Content Marketing Solutions, Social Media Optimization & Marketing, Search Engine Marketing, Digital Media Planning & Buying, Mobile Media, and Technology & Start-ups. Sohail has worked with vMobo Mobile, DGM India, R K Swamy BBDO, Tribal DDB India, Lintas and Interactive Realities. He has worked across businesses into Telecom, Consumer Electronics, Retail, Auto, FMCG, BFSI, Sports, Healthcare, Public Policy and Governance. His last stint was at iRealities where he was appointed as Business Director.
DIA Brands.jpgDIA Brands has recently appointed Sherry Lee as Creative Director and Kay Hui as Brand Director respectively for its Singapore operation.

Lee (pictured right) was most recently at Interbrand and has led award winning creative teams at Singapore's leading branding and advertising agencies. She has created award-winning work in the GDUSA's American Graphic Design Awards, New York's Graphis Design Annual, 2016 Rebrand 100, DAS/TDB Young Designers Award while creating value to grow and transform businesses across Fortune Global 500 companies. Her work spans across hospitality, airlines, beauty, real estate, banking and finance, start-ups, city re-rebranding, oil and gas, retail, technology and communications.
Cool gaiz.jpgAs we welcome the summer, Havmor Ice Cream, one of India's leading pure milk ice cream brands, gives us another reason to laugh off the heat.
It was six months ago that Havmor established #MadeOfMilk, a belief that stems from real milk ice-cream made with the finest ingredients. Building on their commitment to authenticity, the first film introduced the 'Cool Gaiz', the happy-go-lucky and oftentimes silly duo, who live and breathe ice cream. These fun-loving cows are the biggest endorsers of Havmor's real milk ice cream who never hold back when it comes to expressing their unconditional love for it.

khaitan candle doctor.jpgIndia is the world's third largest producer and consumer of electricity after the United States and China; however, the electrical infrastructure is generally considered unreliable. The northern electrical grid had previously collapsed in 2001. An estimated 27% of energy generated is lost in transmission or stolen, while peak supply falls short of demand by an average of 9%. The nation suffers from frequent power outages that last as long as 10 hours.
In short, power-cuts are an epidemic in India. And the only answer is the ubiquitous candle, that gives a faint light just enough to for life to go on but never good enough for doing anything important. Study times are worst hit. And dreams and ambitions melt away every evening with the burning candles.
Building on this insight, JWT Kolkata decided to give a new spin to Khaitan's Emergency lamp story. The posters show candles about to melt and destroy the future of a kid. And carved on the body of the candle are the various life stages that a kid would go through to become a pilot or a doctor.
Project Revoice.JPG
BWM Dentsu Australia and its PR arm, Haystac, have launched Project Revoice with the ALS Association in the US and MND Australia.

The groundbreaking initiative introduces a breakthrough in speech technology for people living with ALS (Motor Neuron Disease), enabling those who lose the ability to talk, to continue speaking in their own authentic and personal voice.

To launch the initiative, Project Revoice has given Pat Quinn, co-founder of the ALS Ice Bucket Challenge, his voice back. Pat did not record (or bank) his voice before ALS robbed him of his ability to speak. Using footage from his many Ice Bucket interviews, the team were able to re-build his voice.

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In a move that will surely cause shockwaves throughout the global ad industry, Sir Martin Sorrell has stepped down as Chief Executive Officer of WPP, with immediate effect. 

Roberto Quarta, Chairman of WPP, becomes Executive Chairman until the appointment of a new Chief Executive Officer.
Mark Read, Chief Executive Officer of Wunderman and WPP Digital, and Andrew Scott, WPP Corporate Development Director and Chief Operating Officer, Europe, have been appointed as joint Chief Operating Officers of WPP.
Sir Martin will be available to assist with the transition.
The previously announced investigation into an allegation of misconduct against Sir Martin has concluded. The allegation did not involve amounts that are material.
Pitching French Films to Hollywood2.jpgThe One Show has announced the second round of finalists in the following categories: Cross-Platform, Film, Interactive, Mobile, Print & Outdoor, Radio, Social Influencer Marketing, Social Media and UX / UI.

Asia has scored 86 finalists in these categories led by Japan with 35 followed by Thailand with 17 finalists.

This finalist release includes more than 700 shortlisted entries from 40 different countries around the globe.

Kipling_Logo.jpgKipling, a global accessories brand, originated in Antwerp the city of fashion, has appointed TBWA\Hong Kong as their strategic and creative partner for its SS18 and FW18 seasonal campaigns in Asia Pacific.

As part of VF Corporation, a leader in lifestyle apparel and footwear, Kipling was the company's fastest-growing brand in 2013 and 2014. Last year, Kipling celebrated 30 years of stylish functionality, most recognizable by its iconic monkey and signature crinkled nylon fabric.
GLR 01.jpgThe One Show has announced the first batch of finalists in the following categories: Branded Entertainment, Design, Direct Marketing, Health, Wellness & Pharma, Intellectual Property, Moving Image Craft, Public Relations and Responsive Environments.

Asia has secured 116 finalists led by led Japan with 59 finalists. Asia's finalists are as follows:

Branded Entertainment
Innocean Worldwide / Seoul Hyundai Motor Company Shackleton's Return
Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore + Joinery / Los Angeles Alliance Fran├žaise de Singapour Pitching French Films To Hollywood x 2
Choojai and Friends / Bangkok + The Film Factory / Bangkok Advanced Wireless Network Facebook Live Stunt
Ogilvy & Mather Japan GK / Tokyo Sony Music Labels (Japan) Make It Metal
TBWA\HAKUHODO / Tokyo + Tohokushinsha Film Corporation / Tokyo adidas Japan Green Light Run

The Institute of Post Production is now online

the-institute-of-post-cb-artcile-image.jpg"The Institute of Post Production is now online," says Michael Houlahan AKA "Hooli", editor, owner, board member, chief CEO, chief strategist, creative director, blogger, spiritual leader, caterer, accounts department.

"I'm very excited to announce the launch of my new website, Facebook and Instagram page It combines a comprehensive inventory of my favourite TVCs, short films and music videos."

The site is a great tool for searching and referencing previous jobs that Hooli has collaborated on with all of his colleagues from production companies and agencies.
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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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