Kelloggs.jpgKellogg's Southeast Asia launched a heart-warming social experiment to celebrate hard-working moms and their kids' appreciation for them, for Mothers' Day in Thailand on Sunday 12th August. The video has already garnered some 1.3 million Facebook views via the Kellogg's Thailand page and KOL's.

Edward Gunn.jpgBBDO India has appointed Edward Gunn as Head of Planning, Mumbai - a position that will see him working closely with CMOs, brand managers, HR and corporate communication chiefs of the agency's leading multinational and national accounts like P&G, Visa, Mars, Idea Cellular, Crompton, Racold, Glenmark and Vakrangee. 

Gunn (pictured) comes to BBDO India via DDB Mudra and Colenso BBDO.
Gunn is a psychology major with planning running in his blood. He started out at an independent agency in New Zealand and then worked for many years in one of the world's best strategic creative agencies (Colenso BBDO). After which he ran his own creative agency for a couple of years.
Robyn Stern (3).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Robyn Stern, associate creative director, Saatchi & Saatchi, Los Angeles.

TV Favourite: Brady Center to Prevent Gun Violence. I won't lie. I let some of my personal beliefs get in the way when picking this one. But then again, isn't that the whole point of what we do? To touch someone through a story or a joke or an antidote so they are for you rather than against you? Yes, some of these "tricks" have been done before-the kid delivering the hard-cold facts; but in this case, it has a purpose. And to me, that is everything. READ ON...
Spikes Asia logo.jpgSpikes Asia, the Asian Pacific Festival of Creativity returns to Singapore to celebrate the best creative communications from across the region. This year, 95 jury members from 18 countries will convene to champion outstandingly brave and culture-defining work and the Jury is composed of more female leaders than ever before: 49%.
Modern India.jpgWe all remember the freedom fighters who gave their lives to bring us the freedom we enjoy. But what happened after we became an Independent nation? How did we transform ourselves from a third world poverty stricken country to an Asian superpower? It was all because of the vision and foundation laid by a few Indians, who took upon themselves to build a glorious nation. These people devoted their lives and worked day and night, far away from the limelight, to turn India into a modern nation that is now revered across the world. But do we remember these builders of modern India?

Screen Shot 2018-08-14 at 7.47.41 am.jpg
Today's big sexy world is confusing and challenging, resulting in endless questions and making intimate conversations around sex more complicated than ever. Knowing that social norms in today's sexual landscape are shifting, Trojan Brand Condoms has launched a new campaign reintroducing Trojan Man as the ultimate guide to these changing times.

Kwitonda Mugeni baby 4 (2).jpgLondon International Awards (LIA), an international Awards Show that believes in creative excellence and perpetuating the spirit of global creativity, has today announced it is partnering with McCann Health, one of the world's most creatively awarded global health communications networks, to boost the promotion of its Gorilla Doctors creative competition.

The Gorilla Doctors are dedicated to conserving Wild Mountain and Eastern Lowland gorillas through life-saving veterinary medicine and a One Health approach. This international team of veterinarians is the only group providing these critically endangered animals with direct, hands-on care in the wild.
Sung Lin Gun.jpgTBWA\Asia has hired Sung Lin Gun (pictured) as regional head of post-production for their newly launched network production company, BOLT.

"From day one, BOLT will be a robust, dynamic production powerhouse, serving the rapidly growing content needs of TBWA clients and offices across the region, " said Ian Pearman, president TBWA\Asia.

"BOLT will offer the full stack of production services, from origination to post production, and will incorporate the open-source commissioning platform - Flare Studios - we launched in Asia this year which provides TBWA teams and clients with direct access to 16,000 makers.

"With the explosion in programmatic media and the opportunity of highly tailored creativity it brings, we believe there is a massive opportunity for post-production to not just finish but to originate high quality assets for clients at ever lower cost, and that requires a new level of skill, experience and ambition. Which is why we are so pleased Lin Gun is joining us."
Starhub.jpgIn May 2018, StarHub was ranked No.1 in Singapore for its mobile speeds by the OpenSignal Speed Awards. To announce its status as Singapore's fastest unlimited network, StarHub has brought together six of the world's fastest individuals to form 'The World's Fastest Band' for a new integrated campaign created in partnership with BLKJ Singapore.

'The World's Fastest Band' is made up of 6 extraordinary individuals, each of whom are the world's fastest at performing various actions, from head-smashing to bum skipping. It includes 4 Guinness World Record holders, a former MMA fighter and the creator of 2018's most viral dance move: 'The Floss'.

Land Rover.jpgSpark44 takes us on a journey to Maneybhanjang, 'the place where all roads meet' deep in the Himalayas, and discovers why this remote village in the sky is known as the Land of Land Rovers.

Screen Shot 2018-08-10 at 3.58.16 PM.jpgFINCH has signed director Paola Morabito for representation across the Asia Pacific region.

Morabito, who combines stunning pictures with emotional stories has worked on campaigns with some of the world's greatest athletes like Serena Williams, Li Na, the Australian Netball and Cricket teams and for clients including Nike, Berlei, ANZ, Vodafone, Westpac, Blue Apron and Samsung.

Morabito has a gift for bringing complex and authentic performances to the screen in a way that is more than just beautiful pictures. She tells a story in every frame.
Sundeep_Gohil_KPMG.jpgKPMG Australia has hired Sudeep Gohil. He will play two key roles: working as part of Customer, Brand and Marketing Advisory (CBMA) business helping clients with brand strategy; and working with the firm, providing strategic guidance to KPMG's own brand and market positioning.

Gohil joins KPMG Australia from Publicis Worldwide India where he held the role of managing partner and chief strategy officer. Prior to Publicis Gohil was group strategy director at 72andSunny and LA.

Sudeep has established himself as a strategic leader within the global brand and advertising industry, with two decades in leadership roles at some of the world's top agencies including BBH, Wieden + Kennedy, Droga5, 72andSunny LA and Publicis Worldwide India. He has blended agency management with client work, supporting business transformation and shaping brand strategy for many of the world's most recognised organisations including Netflix, Nike, Coca-Cola, and UNICEF.
Deal_1.jpgA special campaign video in India is touching the hearts of 1.3 billion people. This video set several new records since its release on YouTube. In particular, it became the most-viewed campaign video in India, reaching 215 million views in less than two months. In other words, 1 out of 6 people in India ­­- a nation with the world's second-largest population - watched this video.

Clorox Social Post.jpgFCB has announced that the network's Kuala Lumpur office has been named Clorox's social media agency for Malaysia and Singapore, following a competitive review. This regional partnership will serve to deepen the CPG leader's relationship with the FCB global network, which began in 2016.

"We are thrilled to have been chosen as Clorox's social media marketing partner for these important South East Asian markets and look forward to helping grow its business and brand together here," said Shaun Tay, co-owner & chief executive officer of the FCB Group Malaysia.
"In our search for an agency partner, FCB impressed us with its dual function as a strong regional hub, offering both local scale and global reach," said Paulo Lao, Clorox's Marketing Director for South East Asia. "We are excited to collaborate with FCB Kuala Lumpur to maximize our brand in the South East Asian market."

PUMA appoints Y&R for creative duties in China

PUMA LOGO.pngLeading German sportswear manufacturer PUMA has appointed Y&R for creative duties for its fast-growing business in China.

Y&R China won the business via competitive tender, which will see the agency overseeing PUMA's brand strategy in China, handling creative solutions, focusing on digital and social activation.

Covering PUMA's full product range, across sports style and performance wear, Y&R's scope will also see the agency handling celebrity campaigns and collaboration projects for the sportswear giant.
Get second life.jpgApproximately 5 lakh people across the nation die each year due to lack of organ donation as there is a huge demand-supply gap between the number of transplants awaited and the organs available. The need for pledging organs has never been greater to step forward and save the lives of people languishing due to organ failure.

Tramaine Teo.jpgDigitas has appointed Tramaine Teo as Social Media Director for South East Asia. The appointment comes as Digitas looks to strengthen its Social Practice across South East Asia.

Digitas is growing their social capabilities out of Singapore which will provide robust social services spanning across Analytics, Social Business Consulting, Data-powered Content, Social-led innovation and Media Capabilities. The practice will address the increasing need from brands to drive more data-powered social programs, offer models that allow for agile go-to-market solutions and unlock the full potential of social to ensure it drives business impact.
Swiggy.jpgOn the occasion of Swiggy's 4th anniversary Dentsu Webchutney India has launched a heartwarming film to pay an ode to Swiggy's 'Hunger Saviours'. It highlights moments from a day in the life of Swiggy delivery partners, delightfully capturing their spirit in keeping consumers hunger-free, come what may.

VIEW THE SPOT (in Hindi)

Damon Stapleton: Do you speak creativity?

Screen Shot 2018-08-13 at 7.31.40 am.jpgAn older piece taken from the archives of damonsbrain - a blog written by Damon Stapleton, chief creative officer of DDB New Zealand

"I never made one of my discoveries through the process of rational thinking." - Albert Einstein

Doing stand-up in Poland. This is a phrase that we used to say at an agency I use to work at many years ago. It referred to a bad meeting with a client that involved a creative presentation.

It would feel like you were in the middle of Warsaw in a comedy club trying to do your routine. The only problem was nobody understood what you were saying because nobody in the audience spoke English.
DailyEmail.jpgMake sure you don't miss any of the creative news on Campaign Brief Asia by getting the FREE daily news email.

Just put your email address in the "GET FREE DAILY NEWSLETTER - SUBSCRIBE FREE NOW" near the top right of the Campaign Brief Asia home page and each day you will receive one email around 1pm (Singapore time) highlighting all the days creative news and awards coverage. It's a simple 30 second process that will keep you in touch.
Adstars Party.jpgIf you are making the trip to the AdStars Festival in Busan, South Korea this year then join us for a great night of fun at the Campaign Brief Asia Legendary AdStars Party.

The party is being co-hosted by our great friends PixelBox, MPC, Directors Think Tank, and Hotshots and all AdStars delegates are invited.

It's going to be another Legendary night!

9:30pm til late
Friday August 24th
Gaerilla Bar
Haeundae Beach area
Busan, South Korea

See you there.

LIA extends entry deadline to Mon, August 13

1ee8554f8f9d537422acfd9a_1280x372.jpgLIA has extended the entry deadline to the new date of Monday, August 13.


To view the 2018 jury presidents, click here.

Entries submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2017 and 31st July 2018.
Lars Bjorge.jpgWARC, the global authority on advertising and media effectiveness, has named the final three judging panels for its Media Awards 2018, an international awards scheme that rewards communications planning which has made a positive impact on business results.

Now in its third year, this case study competition examines the insight, strategy and analytics that power effective media investment. All jury panels are made-up of senior industry executives from both the client-side and agency-side.

Lars Bjørge - EVP, Head of Acquisition, TBWA\Asia (pictured) has been selected for the Best Use of Data jury.

The Best Use of Data category recognises the role of data in an effective communications strategy and will be led by Nicole Kane, global media director, McDonald's who oversees the company's global partnerships, strategy, and agency relationships.
Carlsberg.jpgCarlsberg Hong Kong has released its latest campaign, focused on a single-minded offering which brought successful results to the entire portfolio - the new product Carlsberg Smooth Draught and the original green label as well. 

Carlsberg Marketing Director Kelvin Cheng said, "The campaign proved that integrated marketing is important to target the multiple streams of segments with varied channel consumptions. It takes a meticulous planning of the client-agency team in the entire process, from sales channel messaging, to above the line to social media planning."

VIEW SPOT ONE (in Chinese)
Screen Shot 2018-08-10 at 8.33.50 am.jpgEvery day in America, eight children are unintentionally killed or injured by a gun often one that is found loaded and unsecured in the home.

Today, in response to this ongoing crisis, a coalition led by the Brady Center to Prevent Gun Violence unveiled "End Family Fire," a comprehensive public education campaign focused on preventing the eight gun-related tragedies that occur daily because of these improperly stored weapons.

The campaign was produced in partnership with the Ad Council and Droga5, and the PSAs will be distributed to media outlets nationwide.

Sirish Pic 1.jpgPublicis India has appointed Sirish Suveer as Vice President. To be based out of Mumbai, Suveer will manage the business and growth for multiple brands at the agency. He will report to Paritosh Srivastava, COO - Publicis Ambience.
An experienced advertising and brand management professional, Suveer joins Publicis India from Mullen Lintas where he was instrumental in developing branding, communication & marketing solutions for a host of brands including Dabur, Gionee, Vistara, Honda among others. He also played a key role in the planning and execution of all marketing and brand deliverables across multiple media platforms.
Srivastava said, "Sirish joins us at an opportune time wherein our agency is on a terrific growth path and in the thick of exciting action on many brands. He has a balanced head, a very human heart and a way to charm people around. His proven track record of building effective brand strategies and executing complex projects with ease will bolster our communication capabilities further. I wish him the very best for his journey at Publicis India."
Suveer (pictured above) is armed with over 14 years of professional experience and has worked in senior roles across various agencies including Mullen Lintas, JWT, Lowe Lintas, Grey Worldwide & others. He has even donned the Marketing hat while he worked at Max Life insurance and was an integral part of the team that worked on the transition from Max New York Life to Max Life Insurance. Some of the brands that he has worked on over his 14-year journey include PepsiCo, Sonata, Fastrack, Britannia, Kingfisher, Dabur, Airtel, Flying Machine among others.
Pantene_Instagram_Final_5-01.jpgWomen in Indonesia are always practicing the art of walking a tight rope. For them, achieving personal ambitions takes a little more than just will power. It demands a mastery in harmoniously balancing familial expectations and personal goals. And while honing this balancing act, women are often faced with judgements that contest their intent and ability, seeding in self-doubt, forcing them to choose one role over another.

As a brand that encourages women to find their strength beautiful, Pantene wanted to help Indonesian women get rid of all the judgement that raise self-doubt and find their answer to the only question that matters - #WhoSaysWeCant.

Sumit Negi.jpgDentsu Impact has appointed Sumit Negi as Executive Creative Director. He will operate out of the Gurgaon office and will report into Anupama Ramaswamy, the National Creative Director.
Negi's key responsibility will be to take care of the creative output for Maruti Suzuki. He comes with 18 years of experience which includes brands like Mortein (India & International), Microsoft, Telenor, Del Monte India, MAAZA, Samsung Mobile Phones, Grey Goose Vodka, Whirlpool, NIIT, Motorola, Hutch, Hyundai and LG.
2018 Global Awards EJ Chairs (1).jpgNew York Festivals Global Awards 2018 competition, now in its 24th year, has announced the 2018 executive jury.
Internationally acclaimed global leaders, Aussie expat June Laffey, chief creative officer, McCann Health  (now based in New York) and Kathy Delaney, global chief creative officer, Publicis Health and will chair the 2018 Global Awards Pharma (Rx) and Health & Wellness Executive Jury panels, respectively.
Samsung_Singapore National Day.jpgSamsung has released a new Singapore National Day campaign to celebrate Singapore's remarkable success and empowering the society through engaging and connecting with the nation's pioneers to achieve a common goal for the future.

The 'Power to Progress' campaign launched via Cheil Singapore and since its release, the video has garnered more than 750,000 views.

"Samsung is no stranger to progress, in fact, it is an integral part of our belief system; at the heart of all we do. This commitment to progress is evident with each innovation we create," said Juisiang Lee, Managing Director of Samsung Singapore.
bestadjob-July-2018.jpgA joint initiative of Bestads and Campaign Brief, offers recruiters and agencies a fantastic low rate of $50 per job listing. reaches the international audience of and the Australasian audience of, and

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.



Screen Shot 2018-08-09 at 10.34.21 am.jpgDove is looking to critique the meaning of 'I'm fine' - a phrase usually snapped by insecure teenagers - in an animated series of films celebrating its ongoing partnership with Cartoon Network via Ogilvy UK.

The Unilever brand announced a partnership with Cartoon Network's Steven Universe series in April this year. Working alongside the show's animators and writer, Rebecca Sugar, Dove creates original shorts for broadcast using the show's characters to help educate kids and build body confidence.

Sanjeev Chopra.jpgAspire Cerebro, a leading independent healthcare brand strategy and creative agency with offices in India and Canada, has appointed Sanjeev Chopra as its Chief Executive Officer. He is the first person to take-up this newly created position in the company.

Chopra has been associated with the Healthcare Industry for more than 24 years and has played different roles in communication, marketing, and sales. He joins Aspire Cerebro from Publicis Communications Private Limited, where he was a Senior Vice President and had a decade long stint. At Publicis, Chopra played a key role in setting up and running the healthcare practice of the agency in India. Sanjeev has also had stints with McCann Health, Eli Lilly & Company and Wockhardt Limited

Aspire Cerebro also announced its expansion plans in North America, which will be driven by founders and mentors Amit Bhagchandani and Rajeev Roy.
TRenault.jpghe Renault KWID has been a true game-changer. In just 3 years, the car has sold over 2.5 lakh units. Now, Renault has launched the New Feature-loaded KWID that comes with first-in-class features like reverse parking camera, rear armrest and rear 12 V socket.

Airbnb.jpgAfter 2,600 years of history The Great Wall of China is now on Airbnb. The 13,000 miles long wall, and one of the seven wonders of the world, could be your home for a night in a spot via Fred & Farid Shanghai.

Sunny.jpgThe Womb's launch campaign for International Sunny Oil has hit television screens with a focus on the critical role which oil plays in building children's immunity.

Over the years edible oil category has coached consumers in believing that edible oil is bad for your health. And by linking modern lifestyle related problems like increasing cholesterol & blood pressure, category has further re-established this belief. With Oil scientifically designed to avoid getting into food i.e., 'Low-Absorb' has resulted in edible oil being reduced to a medium of cooking rather than being a core cooking ingredient for a majority of Indian cuisines.

VIEW THE SPOT (in Hindi)
OneShow_CFE_FirstDeadline-Make_Bogusky-web (1).jpgThe One Club for Creativity, the world's foremost non-profit organization recognizing creative excellence in advertising and design, today launched a teaser to a humorous new "Win Pencil, Draw Respect" campaign developed by Toronto agency Zulu Alpha Kilo to announce the call for entries for the prestigious 2019 One Show awards.

The One Show entries can be submitted now at  First deadline is September 30, 2018, followed by November 30 and final deadline for entry of January 31, 2019.  One Show juries will be announced shortly.

The campaign is being teased now with posters, banners and simple animated videos, to be followed by a series of online videos in the fall.  The work uses before-and-after scenarios to depict how the life of a creative person improves dramatically once they win a coveted One Show Pencil: bosses put more faith in you, you get to work on better briefs and maybe even get a raise and better office.  But most of all, you get respect.

Kenny Loh_Joseph Laihee_Filipe Lampreia_Michael Fillon.jpgGeometry Malaysia has made two key appointments in the lead up to their move to new offices within the WPP building in Kuala Lumpur.

Filipe Lampreia joins as Head of Strategic Planning, reporting directly to CEO Kenny Loh. A Portuguese national with over 15 years of experience in numerous countries, Filipe was Regional Strategic Planning Director for Coca Cola Global/North America and Kellog's Latin America. But he's no stranger, having been Head of Strategic Planning at both Geometry Costa Rica and later, Mexico.

A multiple winner of Cannes Lions and Effies, Joseph Laihee is also in the Guinness Book of World Records for his work P&G's 2017 seminal "Great Moments Together" campaign. Fresh from a long stint in Dubai, Laihee has been at the forefront of the experiential ecosystem in the marketplace where it really took off. He will work directly under Geometry' Malaysia's ECD, Michael Fillon.
LIA 2018 Creative LIAisons.jpgFour lucky young creatives from Asia will be making their way to Las Vegas in the last week of September, thanks to Campaign Brief Asia and the London International Awards.

Thiti Boonkerd (pictured top on left) Creative Group Head from BBDO Bangkok; Penny Shih (top right), Art Director at Leo Burnett/Publicis Taiwan; Nikholas Alviyanto (bottom left), an Art Director at Hakuhodo Indonesia; and Nuttanun Vacharaprechasakul (bottom right), an Art Director at Ogilvy Thailand have been chosen by Campaign Brief Asia to attend the 2018 Creative LIAisons in Las Vegas, a mentoring program for young creatives between the ages of 21 and 30. Creative LIAisons features some of the world's most respected creative directors as speakers, and runs concurrently with the London International Awards judging.
Richard Yu_ADK Taiwan.jpgAd Stars will welcome 34 advertising executives from around the world to Busan, Korea, where they will judge the Ad Stars 2018 Awards, which will be announced on Saturday 25th August.
Ad Stars received 20,342 entries to this year's awards, cementing its position as the biggest global advertising awards platform that is based in Asia.

A panel of remote judges have already selected the finalists, which will now be judged by the 34 Final and Executive Judges listed below.
Ad Stars has also recruited 11 executives to judge the New Stars and Young Stars competitions. The New Stars program is open to anyone with less than three years' industry experience, or who is aged below 30. The Young Stars program gives people studying at college or university the chance to get ahead in the advertising industry before they've even graduated.
KV Sridhar.jpgACEF is about to organize its 7th Forum and Awards for Branding, Marketing and Rural Initiatives and CSR activities. The event is to be held on 5th October 2018 at Hotel Westin, Mumbai. The theme for this year's happening would be "Integrating advertising, Branding and Marketing Communications". More than 350 senior level professionals from marketing, branding and marketing agencies are expected to attend the event.

In the event the speakers will enlighten the participants with their knowledge and experience apart from that individuals and organisations will be recognised for brilliance on branding and marketing.  The region's top companies and brand marketers will redefine how to assemble and prolong great brands amidst rapid cultural and technological change. The event will provide elite spectators of senior marketing executives.

Founded in 2012-13, the ACEF program is organized by a team of professionals from India, Srilanka and UAE and is guided by the Advisory Members from Branding, Marketing and Creative Agencies based in India, US, Australia, Singapore, UAE and Sri Lanka. The programs are focused on Customer Engagement Activities, Branding, Marketing, CSR, Rural Marketing, Properties (Hospitality & Real Estate), HR and are planned for India, Sri Lanka, GCC Continent and Asia Pacific Regions.
David Beckham.jpgSaatchi & Saatchi Greater China's recently released micro-movie for Sands Resorts Macao titled, "That's the taste", was a viral hit on the Chinese web. Legendary footballer David Beckham, along with Hong Kong and Mainland Chinese celebrities Luo Lan, Lam Suet, Liu Yan, Cao Tu Jun, Qiao Shan, and Yang Di are shown on the backstreets of Macao, as Beckham reminisces about the taste of the most amazing egg-tart. What ensues is a humorous and heart-warming story where Beckham and the others journey to find that original egg-tart and the kind, elderly lady who made it. After some adventurous rows through the city, Beckham finds the sweet elderly lady who years ago baked that first egg-tart for him. Today, the woman's egg-tarts are sold in the emblematic Sands Resorts Macao.

VIEW THE FILM (in Chinese)
Santosh Padhi, Co-founder and Chief Creative Officer, Taproot Dentsu.jpgEureka Forbes, which is responsible for creating iconic brands including Aquaguard and Euroclean, has roped in Taproot Dentsu to handle its creative duties.

Under this new partnership, Taproot Dentsu will now be responsible for Eureka Forbes' brands across the categories of water purifiers, air purifiers, vacuum cleaners and security and surveillance solutions. With Taproot Dentsu on board, Eureka Forbes plans to further fortify its position as category leaders.

Marzin R Shroff, MD and CEO at Eureka Forbes said, "Taproot Dentsu's creative ideas and holistic approach resonates with our ideology and strategy. We are confident that the agency's understanding of our business and categories will help us in making our brands more engaging, intriguing and relevant to all our stakeholders. We wish the team success and look forward to an exciting journey together. I would also like to acknowledge the contribution of Triton Communications that has helped us create and build our iconic brands over the last three decades."
Jeffrey Ong_VP_DSA.jpgDentsu Aegis Network Malaysia has appointed Jeffrey Ong as Vice President of Dentsu Sports Asia (DSA) to head the agency's sports marketing business in Malaysia. Ong succeeds Stuart Ramalingam, who was recently named Secretary General of Football Association of Malaysia (FAM).
"It's a fantastic opportunity to be able to join one of the global leaders in sports marketing and head up their Malaysian business. The sports industry in Malaysia is going through an exciting time, and I see plenty of opportunities for DSA to help develop the industry, especially in assisting with the commercialisation and monetisation of sports in the country. This can be achieved by leveraging DSA's expertise and experience in the marketing and sponsorship of various sports assets around the world," Ong shared.
Paul Chan Rob Sherlock.jpgLIA has announced that Mark Tutssel, Executive Chairman/Chief Creative Officer of Leo Burnett Worldwide, will preside over this year's Integration jury, that contains a strong lineup from Asia.

Joining him on the jury from Asia are Paul Chan, Chief Creative Officer at Cheil Worldwide Hong Kong (pictured left), Rob Sherlock, Chairman at ADK Global, Singapore (pictured right), Mark McDonald, Head of Creative, Mumbai at Digitas India, Mumbai, and Gary Steele, Executive Creative Director at TBWA\Singapore.
LIA 2014_2.jpgThe London International Awards Creative LIAisons programme started in 2012 as a way to give back to the global creative community. It is this program that sets LIA apart from the other awards shows in the industry. Annually, LIA invites and generously pays for about 100 young creatives from around the globe to attend Creative LIAisons, which runs concurrently with LIA judging in Las Vegas. Barny Rivera was an attendee in 2014. At the time he was with Digital FCB in Manila. Below he outlines the impact Creative LIAisons has had on his career.

What can a young creative expect from the Creative LIAisons? The short answer is: more than another laurel on your CV.

For those with longer attention spans, read on.
Harbin2.jpgMPC Shanghai carried out post production on the recent Harbin Beer campaign, which was produced by Filmate Shanghai and directed by Jonathan Gurvit.

MPC were tasked to design multiple environments for two commercials for Harbin's big summer World Cup campaign that were shot around the globe.

7Eleven.jpgAs part of its marketing efforts, 7-Eleven convenience store and GIGIL Philippines rolled out a lotto promotion called 'LoadTo'. The goal of this spot was to push participation in it. 7-Eleven seized the Filipino cultural behavior of grooming just one lotto number, and betting on it consistently - believing that not quitting on the same number is the sure way to win. Building on this, the spot urges people to join the 7-Eleven lotto on the proposition that it's easier to win in it because one only has to bet on two numbers, not six (as in the national lotto).

Dorothy Peng promoted to MD at R/GA Singapore

Dorothy Peng.jpgDorothy Peng, a driving force behind the R/GA Singapore's growth and creative success since joining in 2015, has been elevated to the role of Managing Director.
Peng (pictured left) joined the agency as Group Account Director across Unilever, lead a rapid expansion of remit, then added other clients including Nike and McCormick to her roster. Last year, Peng was behind Nikon's naming of R/GA Singapore as Global Digital Agency of Record, before spearheading a second pitch that now has R/GA Singapore as Nikon's Global end-to-end agency.
In announcing the appointment, Jim Moffatt, EVP Managing Director APAC, R/GA, noted that Peng's business and creative acumen was matched only by the across-the-board respect and admiration in which she is held by her staff and the agency's clients.
Samsonite.jpgSamsonite Singapore, in partnership with DDB, has launched a new campaign that puts a fun yet stylish spin on the new evolutionary luggage line EVOA. The 360 campaign aims to capture the attention of the City State's savvy business travellers by highlighting the product's unique mix of modern, minimalist design alongside its cutting-edge technology.

Available in beautiful brushed black and brushed silver styles, the campaign showcases EVOA as a classic combination of strength and style. Its innovative Aero-Trac™ suspension wheel technology allows smoother journeys wherever you go, while at the same time bringing out the intangible benefit of leaving your worries behind on a smoother journey.
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