Nike.jpgWorld Cup fever has gripped the world and, once again, China watches from the sidelines. But more and more people in China are looking to the future with optimism.

Nike wanted to inspire China's young football players by giving them a dream to chase. And having reached 170 million views in only a few days after launching, the film has clearly struck a chord.

Publicis HK.jpgIt was a very special evening for the Publicis Groupe Hong Kong office last Friday. The Groupe opened up its doors for talents, clients, and the media to celebrate The Power of One strategy in action. The evening kicked off with a key note address from recently appointed Publicis Groupe Hong Kong CEO Tom Kao. Michael Lee Greater China CEO of Publicis Communications and Bertilla Teo Greater China CEO of Publicis Media among other top leaders within Publicis Groupe agencies also shared the stage with Kao to offer a special toast to the over 150 clients and friends representing 50 brands in attendance.
Hyundai.jpgInnocean's recent campaign for Hyundai Motor India titled Brilliant Moments with Hyundai commemorating, their 20-year journey in India market has crossed the landmark 100 million views on YouTube on 16th July 2018. This feat has been achieved in a rather short span of just a shade over a fortnight making this the fastest Automotive brand video ever in India to achieve this viewership score. 

Anurag Gupta new.jpgColumbus India has been appointed as the digital agency for Gas-O-Fast, a product of Mankind Pharma. The account was won following a multi-agency pitch and will be handled out of the agency's Delhi office.

The assignment will involve using Columbus India's expertise in the digital ecosystem for managing Digital Media, SEO (Search Engine Optimization), SMO (Social Media Optimization), Website development and maintenance for Gas-O-Fast.

Joy Chatterjee, Asst. General Manager - Marketing, Gas-O-Fast said, "It gives us immense pleasure to partner with Columbus India as our digital social agency. This relationship will help Gas-O-Fast reach out to our potential users across the internet, thereby maximizing our reach and keeping our focus on the healthy lifestyle of our customers."
Dentsu logo.jpgDentsu extends its heartfelt sympathy to the people and areas affected by torrential rain and landslides in western Japan, which occurred in July 2018. They sincerely hope for the earliest recovery of the region.

The Dentsu Group in Japan will provide assistance totaling 30 million yen to aid the victims of the disaster and support reconstruction of affected areas.

In addition, the company will donate relief funds contributed by employees and match the total with an equivalent of the accumulated amount.
JeremyCraigen.jpgThe LIA International Awards has announced that Jeremy Craigen, Global Chief Creative Officer of Innocean Worldwide, will preside over the Ambient | Print | Poster | Billboard | Verbal Identity jury.

Representing Asia on the jury is Nils Andersson, Asia Creative President & Greater China President, TBWA\Shanghai; Tista Sen, National Creative Director & Senior Vice-President at J. Walter Thompson, Mumbai; and Sompat Trisadikun, Chief Creative Officer, The Leo Burnett Group Thailand, Bangkok.
Craigen started his career at Ted Bates where in his first year was awarded best young creative team by the UK Creative Circle. After Bates merged with Dorlands he moved to the then named BMP DDB Neednam where he stayed for many years and many name changes.  In 2015 he joined Innocean as worldwide CCO, looking over 23 offices worldwide. With new leadership now in place in key areas Europe, North America, Sydney and India, he is very excited about the creative future of Innocean.
Damon-Shane BW_.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judges are Damon Stapleton, chief creative officer and Shane Bradnick, executive creative director at DDB New Zealand.

Winner: Volkswagen: Complete Confidence. Funny, topical and really brought home the mood of English fans. Classic VW work, a hint of "Surprisingly Ordinary Prices" about it, but without feeling old fashioned. Nice one. READ ON...
DDB Group-Ripple8 wins IABC Quill Agency of the Year award -(Photo A).jpgDDB Group Philippines with its integrated PR solutions arm Ripple8, Inc. bagged the much-coveted Agency of the Year trophy at the 16th Philippine Quill Awards of the International Association of Business Communicators (IABC) Philippines held last week.
This is the second time DDB Group has won as Philippine Quill Agency of the Year (AOY), the first being in 2013 in a close tie with two other agencies. It also notched second runner-up AOY in 2016. The IABC Quill Awards program is considered the most prestigious recognition given to business communication excellence that goes above the 'best of the best' communication efforts in the country. These are vetted against IABC's seven-point global standards for excellence.
AXA critical illness plan.jpgHongKongers are always living fast-paced lives to make the most of the hours in a day, and often feel extra helpless when faced with critical illness. AXA critical illness plan offers a first-in-Hong Kong lump sum and monthly continuous cancer payout benefits, which enables customers to focus on their recovery and help them reprioritise their lives. To help promote AXA Insurance's critical illness plan Publicis Hong Kong has created a heart-warming spot.

SNICKERS_WORLDCATFINALS.jpgBBDO Guerrero developed a campaign for Snickers that saw the brand hijack the World Cup finals with the Wrong World Finals.

Last night, the world tuned into the biggest sport event of the year. Snickers wanted to join the celebration but if you aren't an official sponsor, you can't mention "World Cup". So instead, Snickers launched The Wrong World Finals; a social media campaign that features all the matches you might confuse with the big one--a mistake likely made when you are hungry.

The campaign launched with a series of posters on social media and was brought to life offline in crowded sports bars around the country. So whether you were #TeamFrance or #TeamCroatia, Snickers made sure you weren't #TeamHungry.

Young Kim joins Geometry Global Korea as ECD

YoungKim_PHOTO by ANTHONY GEERNAERT.jpgYoung Kim, a multifaceted artist whose work spans from fashion exhibition to commercial directing, has joined Geometry Global Korea as Executive Creative Director. Kim was most recently a creative director/partner at Suitman Entertainment, developing brand identity and content for brands in Hong Kong, Tokyo and LA. He will report to Mike Forster, MD of Geometry Korea.

Previously, Kim (pictured) worked at Hakuhodo Japan, winning and operating Coca-Cola, Toyota, etc. He also helped the agency open and manage teams in Shanghai. His first advertising career was at Wieden + Kennedy in Oregon, and he later moved to Tokyo to set up the company's operation, work with local clients such as Nike Japan and find new business opportunities. When working as a freelance creative director, he partnered with a range of top-notch film production companies such as Littleminx, Hungryman and Tony Kaye Films directing commercials and music videos. Having worked in the States and Asia for the past 20 years, Kim has created work for clients from different industries, such as The New York Times, Bloomingdale's, Sony, MTV, Lane Crawford, FedEx, to name but a few. He has never stopped pushing boundaries beyond digital and content media.
Geneco logo.jpgDisruption Consulting Singapore has been awarded the new retail electricity brand, Geneco that launched earlier this year.

Geneco is a new consumer brand from Seraya Energy, a leading private electricity retailer in Singapore, with more than 16 years of experience servicing a large pool of commercial and industrial customers.

Geneco launched earlier this year in response to the introduction of the Open Electricity Market (OEM) in Jurong to give households the flexibility to choose their preferred electricity retailer. The full roll-out of the OEM to the rest of the Singapore market is expected to be announced later this year. The deregulation aims to ensure a reliable and secure energy supply, promoting effective competition and developing a dynamic energy sector in Singapore.
Vikas Mehta, CEO PointNine Lintas and Sumanta Ganguly, National Director Digital, PointNine Lintas.jpgZespri has appointed omni-channel creative agency PointNine Lintas for the Indian market. The agency will be putting together a multi-disciplinary team that to create a digital-first roadmap for building the category in the Indian market. The agency has put together a multi-disciplinary team, led by its digital division, LinTeractive, to manage the account. Service-stack deployed includes brand planning, creative and media (including digital and social).
Mandeep Malhotra.jpgThe Social Street has entered into a partnership with UK-based Works Ltd. in a move to foster creativity in sports in India. Works is a creative, design and brand agency that has been delivering practical solutions for clients and partners across the globe in the sports and entertainment industries.
Works has been creating award winning design work for the last 29 years for international companies, major sports organisations and global events. They have worked on a variety of high profile projects with sports federations and organisations to create some of the most innovative and award-winning work for over 100 major sports competitions around the world.
Works was recently commissioned by FIFA to roll out the official look for this year's mega global event, FIFA World Cup Russia 2018. Prior to this, they also worked on FIFA World Cup South Africa 2010, FIFA World Cup Brazil 2014, FIFA Women's World Cup Canada 2015, FIFA Women's World Cup France 2019 and 8 UEFA Champions League Finals to name just a few from their vast repertoire.
Ruchiks & Pallavi.jpgIdeateLabs has appointed Ruchika Kumar (pictured left) and Pallavi Naidu (right) as Business Heads at their Mumbai office. Together, they will focus on expanding the agency's business verticals through geographies, managing project P&Ls, forging existing and new business partnerships, building digital brand strategy, and, innovating branded concepts across social platforms.
Burzin Mehta.jpgDIMA (Diversity in Marketing and Advertising) has announced its annual list of Top 50 men from across the globe who are advocating equality in the marketing, advertising and media industry and Burzin Mehta, Group Creative Director, Ogilvy, Mumbai, is among them. Mehta (pictured) is the only Indian on this list.

Kainaz Karmakar & Harshad Rajadhyaksha, Chief Creative Officers, East & West said, "This is a terrific achievement. It is one thing to talk about diversity and it is another thing to actually make it happen. Mehta has made Ogilvy and India proud by making it to this list. In his own quiet, modest and effective fashion, Mehta has made a difference that the world cannot ignore. We hope more and more men make it to the list and diversity is not just an agenda but a way of life."

DIMA is a London based association that focuses on fostering greater diversity and inclusion in the marketing, media and advertising community. This year, an illustrious jury comprising marketing and media stalwarts handpicked 50 men from across the globe who are making strides behind the scenes, as allies to advancing a more inclusive future for our industry.
Feedthefans (1).jpgThe FIFA fever is soaring and Indian brands have been riding it with fervor. While, one can come across a plenty of FIFA related content pushed on their plate by various industry players, the game is really won when the audience starts engaging proactively.
DDB Mudra Group's latest work- #Feedthefans for McDonald's India has received a lot of love  from the consumers. Being FIFA's official sponsor, McDonald's Global has fueled up 2018 FIFA World Cup with their spectacular spread and native engagements with audiences across the globe. With #Feedthefans too, the brand has been aiming at becoming the voice of support and cheer for FIFA followers.
#Feedthefans comprises a line-up of Facebook AR filters which have been built using the newly launched augmented reality platform - Facebook camera. The users can choose the country they are rooting for with customised face filter of flags. These can be downloaded as videos or images and shared with friends and family.
What's more? McDonald's India decided to gratify all these cheers with exclusive Adidas merchandise! The entries are still flying in!

Credits -Creative Team: Hitesh Indap, Smitha Alva, Vivek Bhatia, Dhruvi Pandy. Account Management: Aarti Bhalla.
The trip you have promised.jpgChina Airlines plays on your conscience with their latest campaign via Leo Burnett Taiwan. The spot illustrates how many empty promises are made to family, friends and work colleagues and then not followed up with.

Bosch.jpgInterone China has been appointed by Bosch Home Appliances to produce a new campaign for the launch of the Bosch VitaFreshpro Multi-Door Fridge, in particular to highlight their latest technology - VitaFreshPro - which provides precise temperature and humidity control for foods' freshness.

Too often food is wasted and thrown out due to poor storage, but Bosch Home Appliances has developed an incredible technology that keeps food fresh for longer while maintaining the perfect humidity level. This combination of precise temperature and humidity helps to protect all the aromas, essential nutrients and valuable vitamins in fresh food, increasing the life of your produce and decreasing unnecessary waste.
Orica_logo.jpgOrica, the world's largest provider of mining, civil blasting and ground control, has appointed Geometry Global Singapore as lead marketing agency.

In hopes to extend Orica's brand vision with an upgraded portfolio of services, Orica's Global Marketing team ran a pitch to secure a new strategic marketing agency. Geometry Singapore was awarded the account, kicking off with a B2B and digital communications campaign globally for one of Orica's new innovative blasting systems.
Winning brands.jpgScarecrow M&C Saatchi strengthens its portfolio by winning 7 FMCG brands, two of which are international.

These wins include: The Lactalis Group's Anik range (Ghee, Milk, Flavoured Milk, Buttermilk, Curd and Milk powder), the complete portfolio of Baby Sebamed, an iconic German brand established by dermatologist Heinz Maurer. It's marketed in India by USV Pharma and Wagh Bakri Group's popular brand Mili Tea.

FCB Ulka wins integrated duties for Tata AIA Life

Keegan Pinto.jpgFCB Ulka has won the integrated creative duties of Tata AIA Life Insurance.
Tata AIA Life Insurance Company (Tata AIA Life) is a joint venture company, formed by Tata Sons and AIA Group (AIA). Tata AIA Life combines Tata's pre-eminent leadership position in India and AIA's presence as the largest, independent listed pan-Asian life insurance group in the world, spanning 18 markets in Asia Pacific.
Rishi Srivastava, Head Proprietary channel and Marketing  - Tata AIA Life Insurance said, "We are delighted to have FCB Ulka on board with us as our advertising and communication partner. We are looking at an integrated approach for brand communication and we believe that FCB ULKA has the maturity and relevant experience to help us take our communication to the next level."
Kulvinder Ahluwalia - President - Mumbai, FCB Ulka, said, "We are thrilled to have won the integrated communication mandate for Tata AIA Life! This win is all the more special as it strengthens our association with the Tata Group. At FCB India we believe in ideas that constantly evolve, ideas that are Never Finished. And it was a demonstration of this very philosophy, anchored on a compelling positioning platform, that led to creative which was fresh and distinctive from anything done in the category. We look forward to partnering Tata AIA and creating many more Never Finished ideas in times to come."
Pinnacle digital screen.jpgVisual Retale has a supersized LED digital billboard, the largest high-resolution screen in Malaysia, installed on the façade of Pinnacle Petaling Jaya, the tallest office tower in Petaling Jaya city.

Measuring a massive 110 feet (33.5 metres) in height and 68 feet (20.7 metres) in width, the sheer size of this digital billboard dwarfs other existing large high-resolution screens, which are on average about 60 feet (18 metres) by 40 feet (12 metres) only. The bottom of the screen starts on the 9th floor of the building façade and stretches all the way up to the 19th floor, comprising almost 10 floors of LED panels, making it not just the largest, but also the tallest solid panel LED outdoor site in Malaysia.
BenTuff.jpgUM has appointed Ben Tuff to the newly created role of Chief Product Officer, UM APAC.

A strategic marketing leader with more than 22 years' experience, across multiple categories including FMCG, Travel, Luxury and Retail in the UK and across APAC including Greater China, Tuff (pictured) has worked both client side (fourteen years in PepsiCo businesses) and agency (eight years in WPP and Omnicom).

Former global marketing advisor at Fanfare Global, and managing partner at MEC Singapore & Global Solutions, Tuff has a track record of creating growth driving solutions. In his new role as Chief Product Officer, UM APAC Tuff will be overseeing UM research, analytics, and decision sciences to drive the delivery of Better Science, an integral component of UM's core proposition of Better Science, Better Art, Better Outcomes.
online-video.jpgGlobal consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year, according to Zenith's Online Video Forecasts 2018, published today.

By 2020 the average person will be spending 84 minutes a day watching videos online. In that year, China will have the keenest viewers, with the average person spending 105 minutes a day watching online video, followed by Russia (102 minutes) and the UK (101 minutes). This rapid rise in consumption is leading to a shift in the way brands plan campaigns across both television and online video.

This is the fourth edition of Zenith's annual Online Video Forecasts report. It contains historical data and forecasts of online video consumption and advertising, together with commentaries on the development of individual markets by local experts. This year's edition covers 59 key markets, including Australia. By online video we mean all video content viewed over an internet connection, including broadcaster-owned platforms such as Hulu, 'over-the-top' subscription services like Netflix, video-sharing sites, e.g. YouTube, and videos viewed on social media.
Stapleton-whale.jpgA blog written by Damon Stapleton, chief creative officer of DDB New Zealand

"Man is what he believes."
- Anton Chekov

It has been a couple of weeks of belief and varying degrees of success.

From the rescue of the incredibly brave football team in those very dark caves in Thailand to England getting to a semi-final in the World Cup and an unlikely South African hero called Kevin Anderson, who with his dodgy knees beat Roger Federer, the greatest of all time, to make a Wimbledon Final.

Watching all these news stories I noticed something a little strange. Take the cave story in Thailand. The reporters would ask the divers and dive experts massive questions. Would the children in the cave live? How is this all going to end? In other words, what would the outcome be? What will happen in the future?
RJ Paculan.jpgTBWA\Santiago Mangada Puno Philippines management has named Ryan Jason Paculan as Strategic Planning Director.

According to an official announcement by TBWA\SMP managing partners Melvin Mangada and Jimmy Santiago, the promotion was in recognition of RJ's "significant contribution" to the development of brands in his previous capacity as Senior Strategic Planner. Mangada and Santiago cited Paculan's ability to craft deep insights and sharp strategies thanks to his "natural maturity, wit, and analytical ability".

Beginning his career as a Leo Burnett account manager in 2002, Paculan soon distinguished himself with an aptitude for mining consumer insights. In 2006, he joined TBWA\SMP as part of the Strategic Planning team, where he pioneered a holistic approach to the strategic and creative processes to create relevant, effective, and impactful work.
Omni Logo.jpgGlobal marketing and corporate communications company Omnicom Group has announced the roll-out of Omni, its people-based precision marketing and insights platform, designed to identify and define personalized consumer experiences at scale across creative, media, CRM as well as other Omnicom practice areas.
Omni delivers a first-of-its kind, single view of the consumer that can be dynamically tracked and shared across all marketing practices.  Omni transforms the way Omnicom teams work, collaborate and deliver value, from insights generation to audience building, channel planning, creative development and message distribution.  All of the activities are continuously measured and optimized with attribution tied to client performance at every step of the consumer journey.
At the core of Omni is the industry's most robust people-based identity graph - a database of connected consumers built from multiple identity authorities including Neustar, LiveRamp, Experian and several others.  The identity graph links second-by-second consumer behaviors to reveal how people connect, engage and transact with brands; joining data sets using a methodology that respects regional regulatory and privacy practices.

Bryan Bay: Postcard from Malaysia

Bryan Bay.jpgBryan Bay (pictured) is Ogilvy Malaysia's social strategist and he discusses WeChat Pay and how it is expected to become more widely used in the months ahead. WeChat Pay is coming, are Brands ready for this?
WeChat is an app you will start hearing more and more of (if you are not using it already) in the next few years in Malaysia. And for one simple reason - it will probably be the biggest factor that leads Malaysia towards a cashless society. It's already completely transformed the commerce landscape in China, and it's our turn next.
With the recent announcement of WeChat Pay finally launching in Malaysia, my Social senses went crazy. Simply because, as a WeChat user, I am aware that the current app enjoyed by Malaysians is very limited in "features". We do not enjoy the same features as China. You see, WeChat is more than just a chatting app, it's a swiss army knife of useful apps that can help ease your day to day needs. It's your WhatsApp, your Facebook, your Twitter, your payment wallet and more. WeChat's success stems from its ability to attract and retain users, partly because it's a one-stop-shop that consumers can leverage to talk with friends, book appointments, make payments, order taxis, shop and more.
B&J Better Served Frozen_1.jpgUnilever Singapore, Mindshare Singapore and Clear Channel creates a stunning DOOH campaign and educate consumers that their favourite beverages (cold brew coffee and chocolate malt milkshake) are now "Better Served Frozen" with Ben & Jerry's.

Ben & Jerry's campaign seeks to tap on a holistic suite of modern and traditional solutions to show consumers how it has transformed their favourite local beverages into frozen delights. Unilever Singapore recognises that the DOOH space presents infinite creative and engagement possibilities. The 2-week campaign features the new flavour on Play, across the SuperValueDeal and Business-As-Usual ProxPax, contextually placed in proximity to supermarkets and CBD areas targeting young professionals and ice cream lovers during meal times between 12pm to 2pm and 7pm to 9pm.
Club Factory.jpgPublicis Beehive has won the creative duties of popular Chinese e-commerce fashion brand, Club Factory. As its creative partner, Publicis Beehive will play an integral role in launching the brand in India.

A popular online shopping brand across the world, Club Factory has a strong presence in South Asia, Europe, the United States, the Middle East and other regions. What makes Club Factory unique is that it allows users to shop through millions of products that are trendy and fashionable and available at unbeaten prices.

LIA extends entry deadline to Monday July 16

1ee8554f8f9d537422acfd9a_1280x372.jpgLIA has extended the entry deadline to the new date of Monday, July 16.


To view the 2018 jury presidents, click here.

Entries submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2017 and 31st July 2018.
JeremyPerrott.jpgMcCann Health has fired Aussie expat global chief creative officer Jeremy Perrott for a violation of its code of conduct, with one source telling Campaign US it was due to allegations of "offensive and inappropriate language".

McCann has released the following statement, without specifying the exact nature of the violation: "We received a complaint about a violation of our Code of Conduct by McCann Health's Jeremy Perrott. As a result, following an investigation, he is no longer with the company

"Our foremost priority is to foster a workplace where people are respected and valued, and importantly, an environment where people feel safe and protected to come forward to report actions that run counter to our values and code of conduct."

Perrott's departure comes just one day after Ogilvy fired its global chief creative officer Tham Khai Meng following an investigation.
Rikaa Sharma.jpgDigitas has appointed Rika Sharma, former Managing Partner at Ogilvy Singapore, as the new Managing Director for Singapore.

During her eight year tenure at Ogilvy, Sharma (pictured) built a reputation as an industry expert and a thought leader in the Digital, Social and Content space, growing the Ogilvy business through many high profile pitch wins across the region.

Sharma is an industry force having won several awards including Effies, SPIKES, and Cannes Lions for the campaigns that she has both led and contributed to. In addition, she was named one of Campaign Asia's 40 Under 40 for APAC in 2017, Business Head of the Year by Institute of Advertising (IAS) in 2016, Asia's most influential digital media professional by World Brand Congress in 2015 and one of Campaign Asia's Top 20 Women to Watch the same year.

Publicis India wins Monte Carlo creative business

Srija Chatterjee.jpgLeading apparels brand, Monte Carlo Fashions Ltd. has announced the appointment of Publicis India as its creative agency. The agency won the account following a multi-agency pitch and will handle the business out of its New Delhi office.

As part of its duties, the agency will work towards the ideation and creation of communication material for all media including print, TV, outdoor and transport media, radio, digital, brochures, booklets, in-shop materials, collaterals etc.

Monte Carlo Fashions Ltd. was launched in 1984 by Oswal Woolen Mills Ltd., the flagship company of Nahar Group. The launch was a significant step in the evolution of branded garment industry in India. Since then, the brand has been catering to the ever-growing demands of the clothing and fashion industry. For the road ahead, the company has drawn up some ambitious plans for the Indian market and will look up to Publicis India to bring its growth ambitions to life via its communication strategy.
2a (1).jpgRichard Shotton, deputy head of evidence at Manning Gottlieb OMD in London has launched his new book 'The Choice Factory' which discusses 25 behavioural biases that influence what we buy.

Says Shotton: "Over the last few years I've conducted dozens of experiments and worked with many brands and shown time and time again that the application of behavioural science improves effectiveness. I want more brands to benefit from the application of behavioural science to solve their problems. This book should help do that as it provides simple, practical advice for marketers to apply the latest thinking to their brands."

Companies spend billions of pounds on advertising in the UK each year trying to change the decisions of shoppers: to get them to buy their brand rather than a competitor or to pay a premium versus an incentive.

Mentos PR (1) copy.jpgBBH has been working with Mentos globally for multiple years, and succeeded in building a substantial social media following for the international candy brand. This has been done through a series of 'social experiments' that bring strangers together in real life, challenging today's world that is increasingly dominated by online connections. The experiments are orchestrated specifically to be released on social media.

Lin Liu joins UM China as chief strategy officer

Lin Liu.jpgUM Shanghai has appointed Lin Liu as Chief Strategy Officer.
A veteran in strategic planning and brand communication, Liu (pictured) brings 20 years' experience in creative and digital agencies across China and North America, with demonstrated success in formulating strategies for brands spanning the FMCG, technology, automobile, cosmetics and luxury sectors.
Most recently, Lui was Head of Strategy & Planning of Isobar China, where she successfully transformed the planning offering to digitally-led yet idea-centric. Prior to Isobar, she was Brand VP of naked Group, and she had held strategic planning roles at Ogilvy & Mather, BBDO, R/GA, Saatchi & Saatchi and TBWA, working with multiple brands including Dove, Apple, Tiffany & Co., HP, Subaru, Mondelez, Kimberley-Clark and Tsingtao Beer.
As Chief Strategy Officer Liu will lead UM China's strategic offering, working closely with business leads to drive growth with clients and developing a best in class strategy team.
Adidas World Cup.jpgPosterscope India has rolled out a massive OOH campaign for the latest edition of the FIFA World Cup that is currently being held in Russia.
The core objective of the campaign is to build awareness, buzz and excitement around the tournament and to own conversations around the World Cup for brand Adidas in a country that is chiefly dominated by cricket. The one-month-long campaign is aimed at reaching out to people who are enthusiastic about football across the 12-35 age bracket.

LIA extends entry deadline to Mon, July 16

1ee8554f8f9d537422acfd9a_1280x372.jpgLIA has extended the entry deadline to the new date of Monday, July 16.


To view the 2018 jury presidents, click here.

Entries submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2017 and 31st July 2018.
Rah Rah.jpgSpringCreek, the social media agency within IPG Mediabrands Malaysia, has devised a unique campaign with client Digi Telecommunications (Digi) to join in the current football fever.
As the social media agency on retainer for Digi, the team worked together with Ministry Experience and Monad International to leverage new technology in the form of an AR Facebook Filter to accompany Digi's chatbot, both of which are central to Digi's Rah Rah Sampai Menang contest. The contest draws in users to interact with a chatbot personality named Rah Rah Chong, while users are also encouraged to record their most creative cheer whenever a goal is scored by using Digi's AR Filter on Facebook.
Thumbnail image for Tham Khai Meng.jpg
Ogilvy has fired its worldwide chief creative officer Tham Khai Meng after an investigation concluded that his behaviour was a breach of the company's values and code of conduct.

According to an internal memo from John Seifert, Chief Executive, Ogilvy Worldwide:

Two weeks ago, I was informed of employee complaints regarding the behavior of Tham Khai Meng, Chief Creative Officer of The Ogilvy Group.

I found these complaints serious enough to appoint external legal counsel to investigate the matter.

After carefully reviewing the investigation's findings with several of my partners, we concluded that Khai's behavior was a clear breach of our company values and code of conduct. I have decided to terminate Khai's employment with the company with immediate effect.
Be Greater.jpgA nationwide study discovered that Singaporeans and residents believe that they are already kind enough. They are more or less satisfied with the way things are - and have been for the past few years - and see no need to become even kinder. Yet another campaign about kindness would almost fall on deaf ears. The challenge was to redefine it, in a language and concept that would make everyone take notice, and see it with fresh eyes. Greatness. Sports brands hype it up as being the best, or surpassing your limits. In Singapore, it's perceived as success - financial, career or sporting. Not anymore. True greatness is found not in your bank account, job title or trophy cabinet, but the impact you make and imprint you leave on the world around you with your positive deeds, words and attitude. It's a challenge that was spread through a comprehensive integrated campaign by 3-Sixty Brand Communications including a manifesto TVC, print and OOH ads with true stories of greatness, influencers, digital content and even exclusive merchandise.

IKEA India.jpgIKEA is all set to foray into the Indian market. The launch of the brand has been a much awaited one with the buzz around it having been doing the rounds for quite some time now. Not just has the opening of the first store in Hyderabad been an eagerly awaited event, there has also been immense curiosity around the brand communication, with IKEA being known for its great campaigns the world over.

The wait is over now, as the brand released its launch communication recently. Dentsu Impact is behind the first ever India communication campaign for IKEA.

Simon Cracknell.jpgSweetshop has signed Director Simon Cracknell for representation in Greater China.

An award-winning director and photographer for over 15 years, Cracknell (pictured) grew up in London. His naturally relaxed and engaging style, performance-led visuals and keen attention to detail have been employed on campaigns for Coca-cola, Schweppes, Johnson's, Pantene, Citibank and Nike among others. He has been awarded at Cannes, BTA's, D&AD's, Adfest and Kinsale and has shot celebrities including Pierce Brosnan, Wayne Rooney, Jamie Oliver, Raine Yang and Rosamund Pike, as well as numerous television personalities.

Laura Geagea, Managing Director of Sweetshop China, Asia & MENA said, "Simon has developed a style of his own and he has an extraordinary eye and a real skill for directing compelling performances. I believe he brings a unique style to Sweetshop's roster - one that will be in high demand across Greater China."
Pete Favat 2.jpgSpikes Asia has released the names of the 13 Jury Presidents that will lead this year's Juries. They include Pete Favat, Chief Creative Director, North America, Deutsch, USA (pictured left), who will lead the Film, Integrated and Print & Publishing jury.

The creative awards are an integral part of the the Spikes Asia Festival and the jury review entries into 21 different award categories across the breadth of the branded communications industry.

Representing Asia as jury presidents are Sudeep Gohil, Formerly Chief Strategy Officer & Managing Partner, Publicis Worldwide, India as Creative Effectiveness Jury President, Ali Rez, Regional Creative Director, Middle East & Pakistan, BBDO, UAE as Design and Print & Outdoor Craft Jury President, Claudia Cristovao, Head of Brand Studio, APAC, Google, Japan as Digital, Mobile and Digital Craft Jury President, Tuomas Peltoniemi, President, Asia and Innovation Director, TBWA\Digital Arts Network, Singapore as Innovation Jury President, Amrita Randhawa, CEO Mindshare Asia Pacific & Executive Chair, Mindshare, Greater China as Media Jury President, Laura Nakhla, Head of Synchronisation, Warner Music Asia, Hong Kong as Music Jury President, Agnello Dias (pictured above), Chief Creative Officer & Founder, Taproot Dentsu, India as Outdoor and Radio & Audio Jury President and Scott Kronick, Chief Executive, PR & Influence, Asia, Ogilvy, China as PR Jury President.

Yoshihiro Nagai joins I&S BBDO Japan as MD

nagai.jpgI&S BBDO Japan has appointed Yoshihiro Nagai as Managing Director. Nagai (pictured left) will report to Kazutoyo Kato, President and CEO of I&S BBDO, and be responsible for driving growth and the reputation of the agency. He was most recently CEO of the Dentsu Aegis network in Korea.
Kazutoyo Kato, CEO of I&S BBDO Japan, commented, "I'm looking forward to having Yoshihiro join the I&S BBDO Group. He brings incredible experience and a strong vision from his years at Dentsu. At a time when clients are seeking a fresh approach to brand communications, we are confident that Yoshihiro can help I&S BBDO continue to innovate in the Japanese market"  
Nagai has been in the advertising industry for over 33 years, spending many of those years honing his skills at Dentsu. He was appointed CEO of Dentsu Group Indonesia in 2011, where he was responsible for five agencies and helped build Dentsu's reputation within the market. In 2015, he was appointed CEO of their network in Korea, overseeing six companies in the network and, once again, proving himself a leader who can grow teams and business. He has a proven track record of growing his clients' businesses.
Primus Nair.jpgBBDO Singapore has partnered with the 4As to introduce the inaugural Festival of Creativity to Singapore. In collaboration with MullenLowe Singapore as the other agency partner, both agencies will help to create the design, format and themes for the festival.

Part of the festival will be focused on young up-and-coming talent in Singapore - namely The Crowbars. And BBDO Singapore are proud advocates for creative youth and gladly support through agency and industry initiatives.

Attracting the best talent is a huge priority for our agency but we know talent doesn't grow overnight; it needs nurturing. Which is why we've created BBDO Singapore's Concept Cookies.

The Concept Cookies are fortune cookies that have been specifically designed by BBDO for students in Marketing & Communications. Each cookie contains helpful creative thought starters to help students crack tricky creative challenges.
Nicolas Courant and Melvyn Lim_Co-CCOs at Ogilvy in Singapore.jpgOgilvy has announced that Melvyn Lim and Nicolas Courant have been promoted to Co-Chief Creative Officers (CCOs) tasked with supporting the next phase of the agency's creative leadership in Singapore.

Previously serving as Executive Creative Directors (ECD), both Lim (pictured right) and Courant (pictured left) will continue to further Ogilvy's ambition to produce work that makes brands matter and that has both local impact and global influence. Another strategic focus will be to build a diversified creative capability that extends beyond the traditional creative department and includes specialists in all forms of digital including social, CX and technology, and creativity in all forms - from ink, pixel and screen, to UX/UI design, and from concept to execution.
58p3mEOr2ZqSbPFB4ffi-n4lvGeGdq-glZLfofb1pJxYwRmLDGKYI5EK31fbPbEdiaF5mwZYd2TG5XoHJ4tgc4PTIneGYuAIZPLn=w1242-h569.jpgIn the next month, Micah Walker will return to Australia to join 72andSunny Sydney as executive creative director.

Walker joins from Wieden + Kennedy Portland where he served as creative director for the past four and a half years, leading key clients such as Samsung, Dodge Chrysler, and TurboTax.

He will partner with the current APAC leadership team consisting of Mollie Hill, director of strategy, Ngaio McCreadie, director of operations and talent, Chris Kay, managing director and partner of APAC, and Johnny Tan, executive creative director of APAC.
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