Narong_CHOKPIBOONKARNsml.jpgTBWA\Group Thailand has appointed Narong Chokpiboonkarn as managing director of their Digital Arts Network (DAN).

Chokpiboonkarn (pictured) is a highly respected communications specialist with over 25 years of
experience, having worked at Batey, McCann Erickson, SC Matchbox, Lowe Lintas and Y&R.

Prior to his appointment, Chokpiboonkarn was managing director at Y&R Thailand, where he spent the past 15 years driving double-digit growth, and led the agency to win Thailand's Creative Agency of the Year title in 2014.

"Due to the last year's economic slowdown, Thailand actually experienced an enhanced surge into digital advertising as marketers shifted their ad budgets to more cost effective online media," said Tuomas Peltoniemi, president and innovation director of DAN Asia. "I'm delighted to welcome Narong, who will lead us in a market with one of the world's fastest growing number of Internet users and huge rise in e-commerce."
APAC Tambuli Awards 2017 Call For Entries.jpgThe pioneer award show globally to celebrate effective advertising for good, the APAC Tambuli Awards has announced three clusters of categories for 2017 namely creative, media, and humanity and culture, each headed by a jury president - Kentaro Kimura, Co-CEO & Executive Creative Director, Hakuhodo Kettle (Creative), Cheuk Chiang, APAC CEO, Omnicom Media Group (Media), and Merlee Jayme, Chairmom, DentsuJaymeSyfu (Humanity & Culture).

The categories under each cluster are as follows:

Creative
Best of Country
Best of Southeast Asia
Creative Effectiveness
Product Design
Graphic Design
Innovation
Startup for Good
Insights & Strategic Thinking
Public Relations
Regional Brand Development
Sustainable Campaign
CdC pitch team.jpgA team effort combining the forces of Leo Burnett Hong Kong, MSL and Luminous has won a competitive four-way pitch for Café De Coral's integrated creative business.

With a history of nearly 50 years, Café de Coral is one of the most iconic local fast food restaurant brands in the world. To further strengthen its bond with Hong Kong consumers and regain their recognition as the canteen for Hong Kong people, they called for a pitch in January.

The awarded agency will be responsible for developing the marketing communications strategy for CdC, and building up integrated creative solutions accordingly.
BOOK COVER 2.jpgThe idea behind Ogilvy & Mather Delhi's campaign was to communicate the offer of getting two books for the price of one by using their respective book covers in an interesting manner.

Credits -
Executive Creative Director: Ajay Gahlaut.
Creative Directors: Divya Bhatia, Vimal Singh.
Art Director: Rajat Agarwal. Copywriter: Avik Bose.


Sumanta-Ganguly.jpgHDFC ERGO General Insurance Company has appointed LinTeractive, the digital agency of MullenLowe Lintas Group, to put together a digital campaign for its two-wheeler motor insurance products. Through this campaign, HDFC ERGO aims to reach out to its consumers and communicate the importance of renewing their two-wheeler motor insurance.
 
As it is known, most of the two-wheeler owners in India do not renew their policies. This is because the owner of the two-wheeler usually tends to forget the renewal of the insurance policy, despite repeated reminders from insurance companies. LinTeractive has been entrusted the task to create a digital engagement for HDFC ERGO, targeting owners of two-wheelers motor bikes and scooters.
 
Speaking about the partnership Mehmood Mansoori, Member of Executive Management & Group Head, HDFC ERGO General Insurance Company said, "Renewal of the two wheeler insurance policy does not take priority in the consumers mind, making it a low involvement category. The owner is more likely to forget this crucial requirement and leave it for the last moment. We look forward to working with LinTeractive and put out an exciting campaign which will innovatively push two wheeler owners to not miss the renewal of the policy."
Rasna.jpgRasna, a manufacturer of instant fruit based concentrate, has released its new campaign 'Pyarelal Ka Bachpan Ka Pyar'. This campaign aims at celebrating the brand's journey of spreading love for decades across generations. Rasna also announced its entry in the baked sweet snack category with the launch of Rasna Vitos.

VIEW THE TRAILER (both in Hindi)
VIEW THE FILM
Choclairs.jpgMondelez India recently launched a new TVC for India's much-loved center-filled chocolate éclair - Cadbury Choclairs Gold. Conceptualized by L&K | Saatchi & Saatchi and enriched by deep consumer insights, the "Mooh bandh rakhne ka double" campaign celebrates the power of the delicious double chocolate blast inside Cadbury Choclairs Gold.

VIEW THE SPOT
McCreadie-Gary.jpgAndy_DiLallo_MCSaatchi-web.jpgCB Exclusive - Campaign Brief can reveal that TBWA\Sydney ECD Gary McCreadie is departing the agency to take an ECD role at a new agency start-up partly funded by M&C Saatchi.

McCreadie's replacement is the multi-awarded Andy DiLallo, who departed the M&C Saatchi Sydney chief creative officer role in November last year. DiLallo will join TBWA\ in June as chief creative officer.

Damon Stapleton: The value of a pencil

imgres.jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

I have been lucky enough to be invited to judge D&AD this year. They asked me to write a story about the value of a pencil. This is what I wrote.

"Price is what you pay, value is what you get." - Warren Buffet

I apologise in advance for the unnecessary use of nostalgia and being a little romantic about it all. Actually, I don't.

It was ten years ago that I first saw it.

I had flown fifteen hours on an Airline that didn't offer Chicken or Beef. Or, any comfort for that matter. You know those flights you get when you desperately hope there will be a little screen in front of you and instead all you find is the back of a chair. It was one of those flights.
Anomaly Nickel&Simone.jpgFollowing the appointment of the MINI China business at the end of last year, Anomaly Shanghai has made two significant senior hires to lead the account.

Simone Chen (pictured right) joins Anomaly as Chief Content Officer. Since 2014, Chen was the Deputy Editor in Chief and Features Director of IDEAT magazine, one of China's most influential design publications. During her tenure, she helped to establish the magazine's design community platform, in addition to providing innovative and creative solutions to the magazines advertising clients.

Prior to IDEAT, Chen held positions at Nobleesse Magazine and Modern Weekly, as well as freelance writing for Elle Deco and AD magazine. Her deep understanding of design landscape, in addition to her breath of editorial experience will be invaluable as Anomaly develops a bespoke IP platform for MINI in China.
Harsh.jpgRefractive error, defined as optical imperfections that prevent the eye from properly focusing light, causing blurred vision affects an estimated 30% of the population globally. This percentage is growing as more and more children are developing myopia at early age.

Acuvue Brand Contact Lenses along with LinEngage India have initiated a program to create awareness on the importance of eye health and promote early detection of refractive errors among young students in India. The diagnosis is conducted by trained optometrists and wherever appropriate, the students are encouraged to try contact lens, one of the effective vision correction options available today. This method of eyesight correction allows students to not only see better, but also feel more confident about their looks. It also enables them to continue with all their activities that could have otherwise been hampered due to use of spectacles.
Duroflex.jpgBengaluru based mattress brand Duroflex has appointed Happy mcgarrybowen to lead the communication mandate.

Founded in 1963, Duroflex today, is one of the leading mattress brands in India. What began as a small manufacturing plant at Alleppey, Kerala is today a leading enterprise with state-of-the-art manufacturing processes based out of Kerala, Tamil Nadu, Telangana State and Maharashtra.
A Spatial Sound VR Workshop 2.jpgNylon Studios is hosting a workshop at ADFEST 2017 that will give people a crash course in the power of sound and music on Thursday, March 23 from 2:30pm-4:45pm at the Royal Cliff Hotels Group in Pattaya, Thailand.

Hosted by Nylon Studios' co-founder and creative director, Simon Lister and global executive producer, Hamish Macdonald, the workshop will explore the potential of Virtual Reality within the world of advertising.

Limited to 60 people only, all delegates MUST register in advance by clicking here or submitting this workshop registration form. You must be a registered delegate of ADFEST to sign-up.
Farrah Harith McPherson.jpgBBDO Asia has appointed Farrah Harith McPherson as General Manager of BBDO Malaysia, effective 24th February.

Harith McPherson (pictured left) brings more than 17 years' experience in the market working with some of Malysia's most iconic brands, as well as heading up agency relationships with major international clients.

Most recently, she was Client Services Director at M&C Saatchi Malaysia. During her time with the agency, she worked on new business while leading a diverse portfolio of clients including Malaysia Airlines, Petronas and Volkswagen. Prior to that, she was General Manager of local independent agency, Crush Communications, where she successfully acquired key clients such as Daimler Chrysler, RHB Bank and Unilever.
Hareesh.jpgBanjara's, the herbal beauty care brand, has awarded the digital duties to Mirum India. Banjara's has been a fast growing FMCG player in the beauty care segment with 60+ products in its portfolio under Skin & Hair Care. So far the brand has been operating predominantly in South India, but from this fiscal year wants to aggressively target the rest of India markets. This expansion plan will be majorly driven by digital marketing.

As part of the digital mandate, Mirum India will manage all the social media platforms and create new digital touch points for Banjara's, with focus on brand building. Mirum India will also be offering media buying services as part of the mandate.
Nurun Singapore.jpgPublicis Communications Singapore has announced plans to create made-in-Singapore white label innovations catered for the global market. With the support of the Singapore Economic Development Board (EDB), Publicis Communications will transform its delivery model over the next three years to go further upstream in product and service innovation, in addition to helping clients to deliver creative and effective marketing campaigns globally. The effort will be led by Nurun Singapore, the design and technology consulting arm of Publicis Communications. Publicis Communications' decision to establish this in Singapore signposts the country's rising role as a key global hub for digital innovation.
3 (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Lisa Fedyszyn, associate creative director, Droga5, New York.

BEST TV
Winner: "Spread the word, darlin'. Omar back!" The Atlantic: Am I Typecast?. Runs for 2mins 50secs but it held my attention the entire time. Beautifully written, and (type)cast. It's funny, clever, and thought-provoking. And in a time of Swedish terrorism, bowling green massacres, and other alternative facts, it's never been more imperative to question the answers we are fed. READ MORE...
Royer_Craigen.jpgOn Monday Campaign Brief Asia posted the list of the top winners from the Film Category at AdFest from the first festival in 1998 through to last year. The best of the best judged each year.

Already Mark Tutssel and Donald Gunn have past judgement. Today we have this year's overall AdFest Jury President Ted Royer and last year's Jury President Jeremy Craigen. Each of them review the Film winners from the past 19 years of AdFest and give their comments:

Ted Royer, Chief Creative Officer Droga5 New York
Each winner is fun and unique in its own way. But one really stands out for me. (This is of course excepting "Dumb Ways to Die" the one of the biggest hits our industry has ever produced, and a song that was played to my young son many times. It's marvelous and doesn't need much more written about it).
Clenzo man.jpgJWT Hyderabad has created this print campaign for Clenzo about the dangers of fatal hands.

Credits - Chief Creative Officer: Senthil Kumar. Executive Creative Director: Shyamsunder Goud. Art Director/Copywriter: Shyamsunder Goud. Managing Partner: Ram Gedela. Photographer: Aneel Boosa. Digital Image Retoucher: Vijay Nanaware. VP/EBD: John Thomas. Account Director: Abhishek Goud.
Donald Lim.jpgDentsu Aegis Network has announced that Donald Lim will join as the new CEO of Dentsu Aegis Network Philippines, succeeding Angelito Pangilinan (known as BoyP), effective April 3, 2017.

Lim (pictured) will be tasked with driving reputational leadership for Dentsu Aegis Network Philippines bringing together the group's premier capabilities in media, data, content and creativity under its unique one P&L operating model. BoyP will remain with the company and move into the role of non-executive Chairman focussing on industry relationships and training and development.

Bringing with him close to 20 years of experience in senior leadership positions, Lim has worked on creative agency, client and media owner side with a particular emphasis on digital marketing. He joins the business from ABS-CBN Corporation where he served as the Chief Digital Officer, leading the group's digital transformation journey, and prior to this, held the Chief Innovation Officer role at McCann Worldgroup Philippines as well as Managing Director of MRM//McCann. He was recently awarded the 2015 Young Global Leader by the World Economic Forum, and The Outstanding Young Men (TOYM) for Community Building in Digital Media. In addition, he is the founding President of the Internet and Mobile Marketing Association of the Philippines.
Singapore Planning Team.jpgBBDO Singapore has announced the expansion of their planning department with three new hires.

Kelly Togashi joined BBDO as Associate Planning Director on February 13th. Previously, Togashi spent over two years at BBH Singapore and prior to that, was a planner at Leo Burnett Chicago. In this time, she has worked on multinational clients across multiple markets including Kellogg's, Unilever and FrieslandCampina.

Jaskaran Sahota started with BBDO Singapore at the beginning of January. Prior to joining, Sahota spent one year at McCann Singapore, working primarily on MasterCard. Her experience in the industry includes working across a mix of consumer brands such as Dove, Persil's Dirt is Good and Signal Toothpaste in the UK.
RUPA1.jpgFollowing its recent logo change, Rupa Innerwear has launched its new campaign featuring 2 TV ads featuring Ranveer Singh. The ads have been conceptualized by Scarecrow Communications India.

Both the ads show Ranveer elevating normal everyday activities into riveting performances. The first ad shows Ranveer transforming a treadmill routine into a complex 'dance' routine that makes everyone start watching them.

VIEW SPOT ONE
VIEW SPOT TWO
mydaugtherwill.jpgThis year, J Walter Thompson India's team in association with HAIYYA (NGO) got together to work on ideas that bring about a social change. #mydaughterwill is a digital campaign, conceptualized and created by JWT, aiming at giving daughters the same rights as sons to perform a parent's last rites.

VIEW THE SPOT

The One Show extends deadline to Fri, Feb 24

Screen Shot 2017-02-22 at 6.50.09 am.jpgThe One Club for Creativity, the world's foremost non-profit organization celebrating creativity in advertising and design, has today announced entry deadline extensions for the 44th Annual One Show Awards and the ADC 96th Annual Awards. The new deadline is this Friday, February 24, 2017.

The One Show and the ADC Annual Awards will take place at The One Club for Creativity's Creative Week (May 8-12) in New York City, the preeminent festival celebrating the intersection of advertising, design and the arts.

Visit www.oneshow.org to enter The One Show. Visit www.adcawards.org to enter the ADC Annual Awards.
trucklow.jpgThe world is running out of sand. Sand is used in everything from construction to pharmaceuticals, and as a result two thirds of the world's beaches are retreating.

To help fight the global sand shortage, DB Export, via agency Colenso BBDO, Auckland, is once again turning to the collective power of beer drinkers.

The brewery has built a fleet of machines that let their drinkers instantly turn their empty bottles into sand substitute. DB Export Beer Bottle Sand will then be supplied to construction companies and commercial partners, reducing the country's dependence on beach-derived sand. To do their bit, New Zealanders simply have to empty a bottle of DB Export.

VIEW THE CONCEPT
Ignite KL Team.jpgCar manufacturer Perodua has appointed Ignite Kuala Lumpur to handle its festive communications portfolio for 2017. The win is a result of a multi agency pitch involving several international and local Malaysian agencies.

Ignite's campaign titled #MuhibahDiJalanraya was launched recently in conjunction with Chinese New Year and covers print, social and digital. The campaign differs from the usual one-off festive ads done by most corporations and serves as an on-going corporate exercise to encourage ALL Malaysians to respect one another on the road as much as they would towards each other's tradition.
 
Mark Tuttsell_Donald Gunn.jpgYesterday Campaign Brief Asia posted the list of the top winners from the Film Category at AdFest from the first festival in 1998 through to last year. There's some great work in the winners list and nearly all of then stand the test of time and could easily be winners again today. With such a prestigious list we have asked some of the big creative names in global advertising to 'judge' the 17 past Film Grand Prix winners and choose their best. To kick it off we asked Mark Tutssel (Global Chief Creative Officer, Leo Burnett Worldwide and Creative Chairman, Publicis Communications​) and Donald Gunn (Founder of The Gunn Report) to nominate their favourites over the past 19 years.

More reviews will be rolled out over the next few days.

Mark Tutssel,
Global Chief Creative Officer, Leo Burnett Worldwide
Creative Chairman, Publicis Communications​
AdFest is one of the industry's most respected industry events. It celebrates the uniqueness of local culture and showcases the richness of the region's cultural diversity. It also is a champion of creative excellence. Over the course of the last 19 years it has recognized some of the world's finest commercials.
CB FEB 2017-COVER.jpgDriving a catalyst for conversation by creating the only person designed to survive a car crash,     convincing a bank there's more to life than money, hanging a pair of talking balls on a billboard high above the city street and making the internet very angry indeed, one agency certainly made the work count in 2016 and has come out on top. For a record ninth time Clemenger BBDO Melbourne is Campaign Brief's Australian Agency of the Year.

Clemenger BBDO Melbourne creative chiefs James McGrath and Ant Keogh believe people have better things to do with their time than worry about advertising. They are late for work, they have to dig a hole in their backyard, they have to take their daughter to a Nordic-themed birthday party... so who has the time for anything really?

Therefore, when it comes time to talk to them, Clemenger BBDO Melbourne aims to make it count.

Colenso all agency-WEB.jpgWith a body of work unmatched by any in the country - or for that  matter any in the world - it's no wonder one NZ  shop was ranked #2 most creative agency in the world by The Gunn Report. For a record 8th time Colenso BBDO is Campaign Brief's New Zealand Agency of the Year.

A mantra of 'creating with purpose' is what has earned Colenso BBDO more recognition in 2016 than ever before, being named New Zealand Axis Creative Awards Agency of the Year and NZ Effies Agency of the Year.

Regional recognition also came in the form of Creative Agency of the Year titles from Spikes Asia Festival of Creativity and Ad Stars Festival of Creativity. Colenso BBDO also took home Campaign Asia's New Zealand Creative Agency of the Year, APAC Effies Runner Up Agency of the Year and Campaign Asia's NZ Digital Agency of the Year. Named #6 Agency in the World by The Big Won Report, Agency of the Year from The John Caples Awards, Best And Bravest Agency in the world by Contagious Magazine and ranked #2 creative agency in the world by The Gunn Report, no other New Zealand agency performed as consistently well in terms of both creativity and effectiveness on a local, regional and global basis in 2016. 
Stephen Li.jpgFor the 11th consecutive time, Omnicom Media Group (OMG) agency OMD Worldwide has been named the world's most creative media agency network by the Gunn Report for Media, maintaining its leadership position in the industry. OMD is still the only agency in the world to have ever held this accolade since the report was launched.

The Gunn Report for Media is the industry standard for evaluating media creativity, ranking agencies according to their performance in the top industry awards shows around the world. Most importantly, it recognizes the vital role media agencies play in today's highly competitive and fragmented communications landscape. The rankings reflect a point system based on awards won in more than 50 annual award competitions worldwide.

OMD's 11th consecutive top ranking (632 points) reflects the quality and consistency of work across the network combined with an exceptional Cannes Lions performance. In APAC, OMD has won over 245 awards including the Grand Prix at Effective Mobile Marketing Awards, Gold at Festival of Media Asia and a prestigious Wood Pencil at the D&AD Awards in 2016.
TE Connectivity.jpgAs the world leader in connectivity and sensor technology, TE needed to increase visibility amongst their target audience (engineers) and consumers in China.

KBS China took TE to the loudest, most raucous, innovation carnival in the world's fastest growing market CES Asia-Shanghai. TE's products are integral in developing other brand's leading-edge products. They leveraged this truth to create "The Innovation behind Innovation". Leveraging TE's sponsorship Formula-E racing the next generation of autosports. With sound design and 3D projection mapping of a Formula-E car to simulate the experience of the real race to draw in visitors. Polarized screens then revealed the true innovation story unseen with the naked eye and selected a booth next to the worlds most iconic brands - BMW, Mercedez-Benz and Pioneer. 

VIEW THE CONCEPT
Blue Star1.jpgBlue Star, known for its unmatched innovation, has yet again taken the 'Precision cooling' of their inverter AC to a whole new level where it allows setting the temperature in decimals. The new commercial, conceptualized by FCB Interface ratifies Blue Star's USP in the latest brand campaign.

VIEW THE SPOT
Anish Daryani - CEO, Phibious Indonesia_2.jpgThe Body Shop Indonesia has awarded their integrated digital and content business to Phibious Indonesia, following a multi-agency pitch. The scope of work includes Social Media Management, Content Development, Digital Media and Influencer management.

Commenting on the development, Aryo Widiwardhono, CEO, The Body Shop Indonesia, said, "The Body Shop has been an iconic brand in Indonesia, leading the beauty care market for 24 years. However, we believe it's time for us to extend our appeal with the Indonesian millennial, and renew our vows with our loyal users, who have changed their media consumption habits over time. Which is why we have adopted a 'digital-only' marketing strategy - the first of it's kind in Indonesia. After a rigorous pitch process, we found the right amount of passion, understanding for the brand, hunger and ideas in Phibious. We are glad to have them as partners, and looking forward to working with them in winning our consumers' hearts."
Andrew Ho, Mark Lim, Gloria Tan and Jaslyn Lam.jpgFollowing the agency's win of OCBC Bank in September 2016, GOVT Singapore has announced four senior hires to lead one of Singapore's largest accounts.

Leading the OCBC account as Group Account Director is Gloria Tan, who brings with her over 15 years of experience in agencies such as Saatchi & Saatchi, TBWA, BBDO and Leo Burnett, handling the likes of SK-II, Great Eastern Insurance, Singapore Airlines and Standard Chartered Bank. Most recently, Gloria held the position of Business Director at independent Australian specialist agency Ward6. In GOVT Singapore, Tan reports to the agency's Business Director, Jude Foo.
Lenskart.jpgLenskart.com, one of India's leading eyewear company, has launched its brand new advertising campaign, 'Specsy is the new Sexy', that aims to make eyeglasses a must have accessory for the upwardly mobile Indian.

In the new ad campaign conceptualized by Taproot Denstu, Lenskart.com builds on the positives of wearing eyeglasses, positioning them as a cool accessory that helps wearers make the right impression no matter what the situation and demonstrates just how easy it is to buy a pair on Lenskart.com

VIEW SPOT ONE
VIEW SPOT TWO
REBELO-NEW.jpgFollowing on from a series of country-level appointments around its network, Publicis Communications Global CEO, Arthur Sadoun has announced key leadership appointments in the Australia and NZ market.

Michael Rebelo (above), a former managing director of Saatchi & Saatchi Singapore, has been appointed as CEO for Publicis Communications ANZ, in addition to his current responsibility as CEO for Saatchi & Saatchi Australia and New Zealand. He will report to Global Chief Operating Officer, Loris Nold, and will focus on driving transformation and ensuring that global and local clients are given full access to the Groupe's expertise, talents and resources across Publicis Communications.
Soken DVD_Kill Bill.jpgCounterpain.jpgTo celebrate the upcoming 20th Anniversary of AdFest, Asia's most important creative awards festival, Campaign Brief Asia takes a look at all the best of year winners from the Film Lotus category each year of the festival so far.

In total there has been 17 Grande Lotus awards handed out in Film over the past 19 years of AdFest. Traditionally, these have been the most important award of each year and is awarded by the Film jury each year.

Twice, in 2008 and 2015, no overall best of film gong was awarded.

From the total of 17 AdFest best of show awards 10 of these awards have been won by Japanese agencies with Japan's powerhouse agency Dentsu winning the Grande Lotus five times, including four years consecutively from 1999 to 2002.

Clio 2017 entries now open; deadline Fri, Apr 28

Statue_1st_v3 (1).jpgClio has launched its call for entries for its 2017 Award Show which celebrates the best in advertising.

The deadline for entries is Friday, April 28 and the award show will be held on Wednesday, September 27 in New York City.

ENTER NOW
Sour sml.jpgDamisa Ongsiriwattana (Lek), the former Creative Director at Ogilvy & Mather Bangkok and Saharath Sawasathikom (Chy) of CJ Worx, have teamed up to launch new agency SOUR Bangkok.

The first of its kind, SOUR is an advertising agency specializing in campaigns and content for women.

Under the leadership of Ongsiriwattana and Sawasathikom, the agency's unique positioning is inspired by their foresight in an emerging and ever-growing economic trend, an economy driven by women.

Global statistics reveal that up to 80% of buying power belongs to women. They are the purchase decision makers of products such as cosmetics, drinking water, cars, houses, and even men's razors. Furthermore, a growing number of women are representing companies' upper management. Women's policy making and buying power is therefore expected to grow exponentially in the future. Yet, most consumers feel that advertising targeting this demographic is underwhelming.

WRS.jpgWildlife Reserves Singapore (WRS), dedicated to the management of world-leading zoological institutions, Jurong Bird Park, Night Safari, River Safari and Singapore Zoo, will undertake a comprehensive transformation of its digital experience by teaming up with digital transformation agency, Mirum Singapore, and global technology leader, Adobe.

With the implementation of Adobe Marketing Cloud, WRS will embark on the first phase of a strategic initiative to transform guest interactions with the brand before, during and after park visits.
Desk.jpgAmnesty International Hong Kong has launched a bookstore on Lok Hing Lane, 36 Pottinger Street, Central Hong Kong. The 'Bookstore' is selling over 1000 redacted books - books that appear to have been censored or blacked out, to highlight the rapidly eroding Freedom of Expression laws protected by Article 27 in Hong Kong. The Bookstore opened for two days on February 16th and 17th, and the public were free to browse and donate HK$27 to keep one of the bespoke books complete with a limited edition bookmark.

The 'Bookstore' is the crux of Amnesty International's "Every freedom needs a fighter" campaign to underscore the fact that if Article 27 continues to be ignored by the authorities, censored books could become the norm.
581d5c65-68e3-40e9-a897-b64796e4cf56 (1).jpgThe D&AD Professional Awards deadline has been extended to Wednesday, 1 March 2017.

This gives entrants two more weeks to enter because, when it comes to awards, nothing matters more.

If you have any questions about the entry process or need help deciding which categories are best for your work, call the Awards Team on +44 (0)207 840 1178 or email awards@dandad.org.

ENTER D&AD HERE
McWhopper Packaging Proposal BirdsEyeView 2-SMALL-thumb-400x263-207423.jpgThe Call for Entries to The Work 2017 is out and it's FREE to enter.
The deadline is Tuesday 28th February, 2017
.

Now in its 15th year, The Work features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region. 

Acceptances count in the upcoming 2017 Campaign Brief Asia Creative Rankings.

There are three things that differentiate The Work 2017 from traditional award shows:

Firstly, entries are FREE.

Secondly, we are selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show.

Thirdly, there are no wasted entry fees - only your accepted work incurs an acceptance fee.

All entries are uploaded online: Judging will take place mid March and notifications of acceptances will be sent out early April 2017. Accepted work will be featured on The Work 2017 website.
 
ENTER THE WORK
Janet Dai.jpgJ. Walter Thompson China has appointed Janet Dai, a seasoned digital leader of China's marketing communications industry, as Managing Director of the network's Beijing agency.

"Janet is truly rare talent in the China market.  She is a digital expert at the core of her DNA, with a proven track record in building digital capabilities and growing business in China's rapidly-changing market," said J. Walter Thompson China CEO Carter Chow.

Dai (pictured) joins JWT from Edelman Digital, where she has served as Managing Director for China since 2013.  Before joining Edelman Digital, she was General Manager at Soho Square, an independent digital pure play agency under the WPP Group established to deliver end-to-end digital marketing solutions for Procter & Gamble.
Glenn Cole.jpgAustralia's pre-eminent creative industries body, the Australasian Writers and Art Directors Association (AWARD), is delighted to announce Glenn Cole, Co-founder and Chief Creative Officer of 72andSunny, has been appointed chairman of judges for the 38th AWARD Awards.

Cole's long list of accomplishments includes being named several times in the Advertising Age Creativity 50, being awarded Cannes Best in Show, winning Agency of the Year from Advertising Age, Adweek, The Drum and ThinkLA, as well as entering the Clios Hall of Fame, the One Club Board of Directors and the University of Oregon SOJC Hall of Achievement.
Tanishq.jpgUniversally, a father's relationship with his daughter has always been precious. This is especially true in a country like India where a father's love is more intense because of the culture being followed where he eventually has to "give her away" in marriage. A wedding thus becomes not only the most important occasion for the bride, but it also becomes the most important duty for the bride's father. This becomes his best chance to express his love for his daughter.

VIEW THE SPOT
Screen Shot 2017-02-17 at 6.22.36 am.jpgWith only one week remaining for photographers and filmmakers to enter this year's D&AD Next Awards, F/Nazca Saatchi & Saatchi have released a new series of stop motion animations as the centre-piece of this year's "Every Pixel Counts" campaign. 

The campaign spotlights the work of previous Next Award winners and the attention to detail of their creative process. These animations will be shared across all social channels over the coming weeks before entries close on 22 February.

VIEW THE FILM

View the behind the scenes film
Benetton.jpg#UnitedByHalf is a comprehensive campaign by Creativeland Asia to start a movement of men acknowledging and celebrating women as equal partners. The objective of this campaign is to highlight the need for genuine equality for women with their partners that do not restrict them through taboos defined by society. #UnitedByHalf aims to reach out to women and men from modern families to stand up against stereotypes and take a pledge to claim and give their beloved their deserving share in a relationship.

VIEW THE SPOT
Jossbox.jpgJossbox recently conducted a Zumba event which broke the Guinness World Record for the most number of people wearing capes during Boomerang, a Zumba concert specially conceptualized for the launch of Tetley Super Green Tea by Tata Global Beverages. The launch campaign was designed around Tetley Super Green Tea's brand messaging targeting Everyday Superhumans - keeping this in mind, the launch played on the Super Green Tea campaign that sees brand ambassador, cricketer Saurav Ganguly wearing a cape in a bid to bring out his everyday superhuman.
tn-1 (1).jpgWarc, the global marketing intelligence service, has today released its IPA Effectiveness Awards Report, an in-depth study of effective marketing trends based on the winners of the IPA's biennial competition celebrating advertising that has demonstrated a clear return on investment.

Says Catherine Driscoll (left), content development manager at Warc: "We've made a comprehensive data analysis of the entries to the 2016 IPA Effectiveness Awards, which are renowned for their rigorous judging process.

"As media usage changes, metrics adapt and creative approaches differ, our Report provides detailed and valuable insights, trends and lessons to the industry of advertising that works."

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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