MUJI-PR-Image-2400px_1200px_Projection.jpgMUJI-PR-Image-2400px_1200px_CloseUp1.jpgR/GA Tokyo has collaborated with MUJI and the Tokyo Metropolitan Government in the creation of a unique Christmas gift for sister city, Paris.
 
Tokyo Pen Pixel is a mural of the Tokyo skyline composed from 37,968 multicoloured MUJI pens, brought to life by projection mapping. "The aim was to celebrate the vibrant colors of our city, and elevate an everyday product synonymous with the brand into something beautiful and unexpected," said R/GA Tokyo ECD, George Sugitomo.
 
The installation is on display at the Forum des Halles store in Paris from now until December 17, after which the pens used will be gifted to customers. 

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Smaller and Smaller.jpgHave you ever wondered what it is like to talk to a serial killer? For the upcoming thriller Smaller & Smaller Circles, TBA Studios in partnership with MullenLowe Philippines launched a Facebook chatbot that takes on the one persona people would least likely want to talk to: the film's elusive villain, a serial killer.
 
​The killer chatbot uses conversation, screen grabs, clips, and the personality of one of the film's characters to simulate the experience of conversing with a serial killer. It aims to extend the experience of the film to the environment that audiences currently inhabit, the internet.
straight 8 @ ADFEST 2018 Poster copy.jpgDirector Ed Sayers is bringing the straight 8 industry shootout to Asia for the first time in 2018, all the way from London.
 
The event launched in Cannes in 2016 and has since moved to the CICLOPE Festival of Craft, in Berlin. It attracts the world's top creative companies including Droga5, 72andSunny, Wieden + Kennedy, adam&eveDDB - and many more.
 
Next year, straight 8 is travelling further afield again to AdFest 2018.
 
We spoke to Ed Sayers, Founder of the straight 8 film competition, and director/producer at Seven Productions in London, about why he's opening up the straight 8 industry shootout to creative companies in Asia.
 
The first 20 companies to enter at 8am on Wednesday December 13th will be this year's competitors. Register now.
Yellow Tail Shipment (1).jpgAustralian creative agency Paper Stone Scissors has been appointed by Casella Family Brands to localise the [yellow tail] brand for Chinese consumers.

The appointment follows a competitive agency tender in September of this year.

Paper Stone Scissors will be responsible for the strategic, digital and creative development and production of the 2018 campaign in China.
AkzoNobel Logo.jpgAkzoNobel Swire Paints Shanghai has awarded its China creative duties to MullenLowe Group China for its upcoming new product launch, Dulux Bio-Care.

AkzoNobel is the largest global paints and coatings company and a major producer of specialty chemicals, including the well-known paint brand Dulux. Dulux launched the 'Let's colour' project a few years ago, a global marketing initiative which called communities around the world to cover dull public spaces in bright colours.

Grey Group makes leadership changes in Japan

 Yumi & Yukiko.jpgGrey Group AMEA has announced that Yumi Shibuya will be taking on the new role of Non-Executive Chairperson, with Yukiko Ochiai stepping up as the new Chief Executive Officer of Grey Group Japan.

Shibuya (pictured left) joined Grey as an Account Director in 1993, and worked on the P&G account. Promoted first to Group Account Director, she subsequently moved up the ranks to become President & CEO, Grey Group Japan in 2009.  She is credited with leading the complete transformation of Grey Group Japan - from a traditional P&G-focused agency to a fully-integrated network offering Shopper Marketing, Activation, Digital services, and more. Demonstrating her flair for strategy and business acumen, her leadership resulted in great success and today, the agency has an impressive client roster, which includes the likes of P&G, GSK, Volvo, Kirin and Danone.
YOUNG LOTUS WORKSHOP 2018.jpgADK will host the 2018 Young Lotus Workshop at AdFest, a two-and-a-half-day workshop in which young creative teams from around the region will learn from ADK's top creative experts before being presented with a live brief and just 24-hours to make the deadline.

Rob Sherlock, Chief Executive Officer of ADK GLOBAL (pictured), will be Chairman of next year's Young Lotus Workshop.

"I'm passionate about AdFest and helping develop the talent of tomorrow. The focus of our Workshop will be transformation, collaboration and growth - making sure that the new wave of creators are ready for the reality of what's next," he says.

Levi's appoints OMD India for its media duties

OMD logo.jpgLevi's has appointed OMD India to handle its media duties, managed out of the Bengaluru office with immediate effect. The appointment builds on the media network's global relationship with the iconic denim brand that started in 2009 and has grown to now include over 25 markets.

Since their invention in 1873, Levi's jeans have become some of the most recognizable garments of clothing in the world. Today, the brand builds on its successful heritage in innovation and has partnered with OMD to continue its legacy as one of the most celebrated names in the history of apparel. As such, the partnership will involve the use of both offline and digital channels as well as sophisticated uses of data to continue engaging Levi's consumers in relevant and innovative ways.
Sumanto Chattopadhyay.jpgSoho Square Bangalore has won the creative mandate for MedLife, the one-stop healthcare hub. The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch. Soho Square will now partner with MedLife in a journey to simplify healthcare by making the entire experience a seamless process. The business will be handled out of the agency's Bengaluru branch.
 
Tushar Kumar, CEO, MedLife said, "We've always wanted our customer-facing communication to be easier, more joyous and for it to put a smile on faces. We wanted to drive home a short and simple communication to our potential customers that MedLife stands for the best ethics, best pharmacy practices, best service and most honest prices. Being a customer-centric company, this definitely had to be part of our first mass marketing campaign!"

Sumanto Chattopadhyay, Chairman & Chief Creative Officer, Soho Square India (pictured) said, "It is exciting for us to work with one of the pioneer online pharmacies in India. We hope to play a role in helping them grow and prosper. While this is still a nascent category, it is one with tremendous potential; helping Medlife unlock this potential will be a very interesting journey for Soho Square."

Comzone Cambodia wins Samsung digital duties

Samsung logo.pngSamsung has recently concluded its search for a creative digital agency partner in Cambodia. A request for proposasl were sent to the top five digital agencies in Cambodia after comprehensive assessment and evaluation on digital capability.

"We are pleased to have received a variation of creative and strategic proposals which showed a keen understanding of our business. We thank all the participating agencies for putting in their best efforts for the pitch and look forward to working with Comzone who will be appointed as our digital agency for 2018," Socheath Chea, Head of Marketing, Samsung Cambodia, said.
Screen Shot 2017-11-30 at 7.05.43 am.jpgDon't forget to get your entries in for the 39th AWARD Awards.

All entries will be closing this coming Monday 11 December at 5pm Australian Eastern Standard Time.

No further extensions will be announced so get your entries in now.

More information can be found here: http://www.awardonline-cfe.com/.
Citra_Hakuhodo1.jpgHakuhodo Indonesia continued their recent outstanding creative performances on Friday night when they dominated the Indonesian local awards show, Citra Pariwara 2017.

The agency took out the Agency of the Year award following a strong performance on the night. Hakuhodo won 5 Gold, 20 Silver and 16 Bronze awards including the Best of Print, Best of Outdoor and the Best of Direct & Promo awards.
Subhash Pinnapola.jpgTop Sri Lankan creative Subhash Pinnapola is leaving his Chief Creative Officer post at TBWA Sri Lanka to establish his own independent agency.

A veteran with 25 years of experience in the advertising field, Pinnapola is to launch Storybook, an independent creative company.

His career in Sri Lanka has seen Pinnapola work at O&M, JWT and LOWE before taking on the Executive Creative Director role at Leo Burnett and then the Chief Creative Officer post at TBWA.
Terry Savage 2.jpgIn what many industry punters around the world will agree is the end of an era, Terry Savage, Chairman of Cannes Lions, will leave the Festival following the 2018 event.

Savage has been associated with Lions for 33 years, initially as the representative for Australia, then as CEO, and for the last decade as Chairman.

Says Savage: "Creativity has been central to everything I believe in and having spent a large part of my career involved with Lions I leave in the knowledge that creativity in all of its varied forms will continue to thrive and be centre stage at Cannes Lions. The Festival has always evolved, and I am certain it will continue to evolve as the industry changes, and thrive as it has for 65 years.
PR-Palau-Hero-PASSPORT-A_1920x1080.jpgPR-Palau-Hero-ISLAND_1920x1080.jpg
Host/Havas Australia has unveiled a landmark initiative to help the fragile Pacific Island nation of Palau tackle the negative impacts on the environment of mass tourism. 

The Palau Pledge is a simple, pioneering solution: all visitors to Palau will now be asked to sign a personal promise, stamped in their passports, to protect and preserve Palau for future generations. This commitment is a first of its kind. 

Written with the help of Palauan children, and developed in collaboration with its Government, the country has redesigned its immigration policy and landing procedures. By encouraging visitors to be more conscious about their behaviour while they travel, the Palau Pledge aims to foster a more sustainable form of tourism. 

Tourism is Palau's biggest form of income, but as the thirteenth smallest nation in the world, its annual visitor numbers are almost eight times the size of its population. The Palau Pledge is a solution that helps Palau preserve its sensitive environment, while also preserving its biggest economic driver. 

Eric Yeo_2017.jpgEric Yeo has been promoted to the Executive Creative Director role at Leo Burnett Singapore.

Yeo (pictured), moves from Publicis sister network Saatchi & Saatchi Singapore where he was a Creative Group Director at the agency since joining in June 2015. Yeo is a highly regarded and respected creative in the Asia region, having won every major industry award including D&AD, Cannes, OneShow, LIA, and Spikes Asia.

His advertising career, which spans more than 20 years, has seen him work at TBWA, Y&R Wundermen, Ogilvy, Leo Burnett, FCB and Lowe (Thailand), Saatchi & Saatchi Singapore, and now Leo Burnett Singapore.

Yeo will report directly to Publicis Communications Singapore CEO Lou dela Pena.

Tim Devine: Postcard from Australia

headshot_tim_devine.jpgBy Tim Devine, executive research and development director, AKQA

Why technology is a catalyst for creativity

Some say Artificial Intelligence is the buzzword of 2017, but it's actually two words and more than most are talking about. The AI narrative that has infiltrated popular culture is not the same as the AI that exists in real life.

As long as we have been creating, we have been using tools to express our ideas and bolster our concepts. When used well, technology will do something that otherwise wasn't possible - and that makes it the perfect partner for creative experimentation. Here's three reasons why.

Tangrams Effectiveness 2018 is open for entries

Tangrams.jpgTangrams Effectiveness is on the lookout for the most effective marketing strategies in the Asia Pacific region, across a broad range of entry categories for 2018. As the largest effectiveness awards programme in Asia Pacific, Tangrams Effectiveness celebrates with over 1200 submissions.

Tangrams Effectiveness honours the best work and teams behind these outstanding entries with Platinum, Gold, Silver or Bronze trophies. As well as celebrating individual campaigns, an Agency of the Year award will also be presented to the highest scoring agency in each section and "Tangrams Effectiveness Network of the Year" to the highest scoring agency network.
Mantis.jpgA larger-than-life orchid mantis perching "menacingly" on the rooftop of an SBS Transit bus could have been a scene out of Marvel's Ant-man movie.  

While it isn't from a movie, the three-dimensional giant invertebrate is the latest that Moove Media has come up with for the Wildlife Reserves Singapore's (WRS) "Land of Giants" exhibition that is on display now at the Singapore Zoo and River Safari until the end of December 2017. Known for its vibrant pink and white body that mimics parts of an orchid flower, the orchid mantis is one of 60 species that visitors can catch at the exhibition. Other larger-than-life displays include the river dung beetle and the Mekong giant catfish.
McCann Well Travelled Lai See - Image - 1.jpgCathay Pacific, in partnership with McCann Worldgroup Hong Kong, has given new meaning to sustainability for Chinese New Year with the release of Well Travelled Lai See - created using thousands of retired uniforms that were destined for the landfill.

Lai See are lucky money packets traditionally made of paper and are passed to family and friends at this time of year.

To highlight the spirit of giving at Chinese New Year, the bespoke Lai See are available for sale to the public with all profits going to a local Hong Kong charity.

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Jay Gala, Samarjit Choudhry, Bodhisatwa Dasgupta.jpgHappy mcgarrybowen has expanded its footprint into the Delhi-Gurgaon region in an attempt to serve its existing clients better and to partner with more clients in the future.
 
The Gurgaon-based operation will have Jay Gala (pictured left) and Bodhisatwa Dasgupta (pictured right) leading from the front. Gala, who comes armed with over ten years of experience with Creativeland Asia and production thereafter, will be handling the agency's business operations. Dasgupta, who has previously worked with JWT, Wieden+Kennedy and Ogilvy, will be leading the creative efforts for Happy mcgarrybowen.
Harish Shriyan.jpgOmnicom Media Group India has strengthened its local leadership by promoting Harish Shriyan to the role of Chief Executive Officer. Shriyan will now oversee the performance of the group's four offices in the country, as well as drive its further expansion across the country to accommodate the demands of new growth.

Having been with the group since its establishment in India in 2007 and serving as Chief Operating Officer since 2013, Shriyan (pictured left) has developed an unrivalled understanding of its agencies' niche offerings amidst a highly competitive marketplace. In this new capacity, Shriyan will work closely with the leadership of OMD and PHD, namely Priti Murthy and Jyoti Bansal respectively, fueling the agencies' continued growth, driving digital transformation and innovation for its clients, and delivering exceptional performance in the Indian market.

"Over the past decade, Harish has played an integral role in establishing Omnicom Media Group's presence in the Indian market," commented Torie Henderson, CEO of Omnicom Media Group - South East Asia and India. "This promotion is a testament to his hard work and dedication over the years, as well as the respect and trust he has earned from our staff, clients and partners. He has a clear mandate to drive innovation, digital transformation and performance for our clients and I am delighted that he has risen to this challenge."
Josh-Ryan.jpgDigitasLBi Singapore has appointed Ryan Balingi (pictured right) as Head of Media for Singapore and Joshua Lee (left) joins as Client Partner working across several of the agencies largest clients

Balingi brings twelve years experience working across a wide variety of brands and agencies including UM and MediaCom where he was always focused on delivering best in class solutions that marry data and media to drive improved business results. Balingi joins from POSSIBLE, where he spent the past four year leading the global media practice which included brands such as Dow Chemical company, De Beers and the P&G media Business in the APAC region.

Balingi will report into Charlie Newbery, Head of Media for APAC and Annette Male, CEO APAC.

Balingi said, "I am passionate about Data and the stories they tell and I'm excited to be part of the expanding DigitasLBi data story. The agency has a unique approach to providing the best possible solution and services to clients and I look forward to pushing this further for the benefit of our clients."
Graeme Read McCann Health APAC.jpgStuart Black headhsot.jpgWard6, one of the region's leading healthcare agencies, announced today the acquisition of McCann Health Australia. Bringing the two agency brands together under the one umbrella makes the new entity the number one healthcare communications group in Australia.

The businesses will continue to act as separate companies/brands and will be firewalled to maintain client confidentiality.
 
Says Stuart Black (above right), Group CEO, Ward6 and McCann Health Australia: "Most agencies that start as independents in Australia sell out to one of the multinationals. We wanted to do the opposite. I'm incredibly proud of the leadership team at Ward6, and now we have an opportunity to grow the McCann Health Australia brand into an even stronger offering for our clients.
Photo 1.jpgClocking 10,000 steps is not as difficult as it sounds and can be so much fun! That is the message that Health Promotion Board (HPB) is promoting as it brings back National Steps Challenge for the third season!

To engage commuters on multiple levels as they transit through the station, HPB has partnered Moove Media again with creative platform screen doors, step risers, floor stickers and wall murals of Bugis Station at Downtown Line.
Air NZ - A Very Merry Mistake (1).jpgAir New Zealand has poked fun at the Kiwi accent with a heart-warming new video of Santa taking calls from Kiwi kids keen to tell him what they want under the tree this Christmas. The spot was directed by Alex Roberts through Finch Sydney.

'A Very Merry Mistake' shows Santa trying to decipher a number of unusual requests from New Zealand children which have been lost in translation including everything from biscuitballs (basketballs) and puggy banks (piggy banks) to bug screen TVs (big screen TVs) and a book of magic trucks (tricks).

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ONESHOW (1).jpgThe One Show 2018 Call for Entries is in full swing, but you can't get 'famous famous' without a great jury, which has just been announced. Nearly 200 esteemed professionals from more than 30 countries, all overseeing the very best ideas and executions in 17 various disciplines.

12 representatives from Asia have been selected to sit on the 2017 jury across multiple categories.

Representatives from the Asia region include:

Branded Entertainment Jury
Alice Chou
, executive creative director, Dentsu Taiwan

Mobile and Social Media Jury
Wain Choi
(top left), senior vice president and chief creative officer, Cheil, Seoul
Merlee Jayme, chairmom and chief creative officer, Dentsu Jayme Syfu, Makati (below left)
Marcus Rebeschini, chief creative officer APAC, Y&R APAC/Singapore
L to R Vikas Mehta Vidhu Sagar.jpgMullenLowe Group has announced the entry of MullenLowe Mediahub into the India market with the launch of Lintas Mediahub. In India, the media agency will operate as a division of MullenLowe Lintas Group's omnichannel agency, PointNine Lintas. Lintas Mediahub is being launched as a full service media offering for a digitised world, and will offer media strategy, communications planning, media planning and buying across all touch-points, both on and offline. The agency will also include a performance marketing offering and a programmatic buying engine.
ADKlogo.jpgBain Capital has successfully acquired an 87.05% stake in Japan's third largest agency network ASATSU-DK (ADK, 9747:TSE) through a tender offer.

As announced on October 2, 2017, Bain Capital launched the tender offer to acquire the common shares of ADK with a view to privatizing the business and delisting it from the Tokyo Stock Exchange (TSE).  

Bain Capital Private Equity and ADK will actively invest in core areas of future business expansion, including digital, data and the content business, which will enable the company to adapt to the evolving advertising market both in Japan and overseas. In order to provide its clients with leading solutions, ADK will adopt an open network model that will allow it to affiliate with the most appropriate partners in each business area.  
New York Festivals.jpgNew York Festivals International Advertising Awards has announced the 2018 Grand Jury. To date, NYF's powerhouse 300+ Grand Jury represents the most diverse brain trust of global creative minds in the advertising industry from 50 countries.
 
From Cape Town to Sao Paola and Berlin to Tokyo, this esteemed peer-nominated panel provides a 360-degree creative view of the advertising world today. 2018's Grand Jury is comprised of Chief Creative Officers, Executive Creative Directors, Creative Directors, Art Directors, Copywriters, Executive Producers, and Marketing/PR pro's all playing a pivotal role in selecting the World's Best Advertising winners.
Konstantin Popovic.jpgKonstantin Popovic, who has been leading Grey's second biggest client GSK across Asia-Pacific, Middle East & Africa, is adding to his responsibilities and has now also been named CEO of Grey Group Singapore, effective 1st of January, 2018.

He will continue to work closely with Nirvik Singh, Chairman & CEO, Grey Group, Asia Pacific, Middle East & Africa, and continue to accelerate the transformation of Grey into a full marketing services organization.   

Popovic (pictured left) joined Grey from Publicis WW New York, where he was the Brand Agency Leader for P&G Healthcare, leading multi-agency teams globally. Additionally, he was the global leader for Publicis' real-time marketing engine.

Prior to Publicis, Popovic was with BBDO for 16 years in Düsseldorf, Chicago & New York leading businesses for blue-chip clients such as Henkel, Mars, Wrigley, J&J & Best Buy.
Subbaraju Alluri b&w.jpgGrey Group AMEA has announced that Subbaraju Alluri will be taking over as Grey's Area Director - Indonesia & Thailand, and will continue to report to Nirvik Singh, Chairman & CEO Grey Group, Asia Pacific, Middle East & Africa.

Alluri (pictured left) began his career in advertising with DDB Chennai (India). After stints at JWT and Rapp Collins, he moved on to Grey Group Indonesia. During his tenure there, he was instrumental in expanding the workforce and clinching accounts such as BMW, Indosat, Daihatsu and Wyeth.

His leadership qualities and stellar performance prompted a move to head Grey Group Singapore's local operations in 2005, transforming it into one of Singapore's fastest-growing creative outfits within a year. He boosted the agency's profitability by leading the team to win multiple major accounts.
Coffee Mug.jpgContract Communications, a subsidiary of J. Walter Thompson Malaysia, has developed fun new creative television commercials for SAFI toothpaste and client Wipro Unza. The campaign's humorous 'moral' care angle is in deliberate contrast to traditional 'oral' care advertising prevalent among bigger toothpaste brands.

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Taiwan Tourism Board.jpgNewBase Content Singapore has been awarded two major multi-platform campaigns in the APAC region by the Taiwan Tourism Bureau. NewBase Content is a bespoke marketing service offered by global media and marketing consultancy NewBase, and will be delivering campaigns for both the Singaporean and Australian markets.

For Australia, the 2018 campaign will continue to build on the "So Different, So Taiwan" concept established by NewBase Content for 2017. It will focus on Taiwan's natural places and indigenous culture, including its beautiful countryside and stunning islands. Targeting Australian holidaymakers seeking an exciting new vacation destination, the campaign will highlight and promote Taiwan's many thrilling outdoor activities. NewBase Content will create a year-long integrated marketing campaign featuring content development, PR campaigns, as well as social media management. NewBase Content will also be responsible for media planning and buying across print, out-of-home, radio and online.
AirbagGlobalandRegionalStatues (1).jpgThe inaugural LIA Chinese Creativity Award show was held at 8 on The Bund in Shanghai. In addition to the Chinese Creativity winners, a number of LIA global winners were in attendance to accept awards.

AIRBAG partners Travis Hogg and Adrian Bosich joined the celebrations in Shanghai, where they were presented with the black Grand LIA for Global Production Company of the Year, as well as a coveted blue LIA statue for Regional Production Company of the Year (Australia and New Zealand) by Barbara Levy, LIA president.

Chris Kyme: Postcard from Hong Kong

Kam Fans.jpgChris Kyme continues his "Postcards from..." series and this time he discusses the Hong Kong Kam Fan Awards

A big winner, for a big client, on a big night.

Last month I said I was not going to write about the Hong Kong Kam Fan awards. Actually I was lying. I lied through my teeth. Because now I am. Well I wasn't exactly lying as I had not intended to, partly because I wasn't going to attend. Not that I'm not interested, but when you run your own small agency you need a reason to go along, and usually that is when you have work entered that is within a shout of getting a nod. Which this year we didn't.
L-R Masaya, Dick, Mike, Phil.jpgFollowing announcements made on 29 November in relation to Executive Officers of Dentsu Inc., Dentsu Aegis Network Asia Pacific has announced promotions and moves that will take effect from January 2018.

After two successful years in Singapore, Takaki Hibino will return to Tokyo as Executive Officer of Dentsu Inc. Takaki will manage global business development from Tokyo working with Dentsu Aegis Network's leadership and client teams.
XanderProfile Picture 2 copy.jpgBBH Singapore has appointed Xander Lee as Creative Director focusing on digital innovation projects.

Prior to this appointment, Lee (pictured left) spent nine years at Ogilvy where he managed a team of creatives across various regional and local accounts that include Google, Nike, Allianz, Singtel and the Ministry of Culture, Community and Youth.

Lee's work has been recognized for its creativity and effectiveness at international festivals including One Show, Clio, Webbys and the Effies. He cites his professional highlights as being awarded the FWA Site of the Year for Google Ramayana and helping Singapore's small-time hawkers defeat big-time Chef Gordon Ramsay in the Singtel Hawker Heroes campaign.
image1.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judges are Laura Petruccelli and Rohan Cooke, associate creative directors at Goodby Silverstein and Partners in San Francisco.

BEST TV
Winner - New Zealand Police. There is something so charming about seeing an uptight government body, like the police, not take themselves too seriously. And in the process turn something that is normally dull and mundane into something I actually want to talk about, God forbid even share. My next challenge would be for you to make a recruitment video for Parking Inspectors. READ MORE...
Airline_on_the_dot.jpgM&C Saatchi Tokyo has developed a new global brand message for Japan Airlines, focusing on two quintessential Japanese traits: attention to detail and punctuality. The global message revolves around: The Airline, On the Dot, at the same time, paying a tribute to Japan's national flag while reinforcing JAL's status as a national carrier.

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BLK J new hires.jpgBLK J Singapore has made several senior and high profile hires to bolster their social and content department further.

He Ruiming joins to head up BLK J's content and social division. Ruiming joins from publishing platform, Mothership, where he was their fifth employee. He brings with him rich editorial and advertising experience having worked with a huge  array of brands and organisations to create sponsored content. He was also responsible for kick-starting Mothership's multimedia offerings.
Reimagine India.jpgVisa has launched their new brand campaign 'Reimagine India'. The campaign captures the spirit of the new Indian who is progressive, boundary-pushing and wants to be unbound from anything that slows him/her down. As more and more people are becoming a part of this 'unbound revolution', Visa's new brand campaign for India reflects the essence of this change. As the New Digital India is progressing into the future, Visa is making payments and lives simpler, by reimagining the way India pays.

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David Tiltman.jpgWARC has released Toolkit 2018, an annual guide to key trends and challenges that marketers around the world will be faced with in the coming year.

At the heart of the report is a survey of more than 600 marketing and advertising professionals around the world to obtain their outlook on the year ahead. These findings are combined with the latest examples, research and expert opinion from WARC.

"The focus of the Toolkit is on the challenges brands expect to face in 2018, and how best to overcome them," comments David Tiltman, Head of Content, WARC (pictured left). "Brands are wrestling with what is termed 'digital transformation' - and the recurring themes in the survey include a focus on customer experience, artificial intelligence, digital transparency and a total rethink of brand-agency relations."
Pratik Gupta- Co-founder, FoxyMoron.jpgWith a vision of bringing together Content, Media & Technology FoxyMoron has launched a unique centre of excellence called Phosphene. With Phosphene, the agency aims to brings technology at the core of story-telling and user-engagement for brands.

There is a common misconception that technology is super complicated and unaffordable for daily use and sometimes even for larger brand experiences. Over the last twelve months, Phosphene has worked on internal brands serviced by FoxyMoron to effectively solve this problem and provide tech-integrated solutions to them.

Phosphene aims to provide quick and affordable solutions enabling brands to create unique tech infused digital content, digital transformation, integration with new media technologies and experiential experiences which will look to bridge the online-offline gap.

"Phosphene's primary focus is to build incredible experiences for the consumer that keeps new technology and innovation at the forefront. Be that online in the digital space or on-ground, we aim to marry creative technology with brands, integrating it seamlessly to come up with unique solutions that will help them up their content and marketing game. We are enabling accessible, attainable, affordable and future focused creative technology for our clients. We aim to help them instill innovation into their campaigns at a higher frequency by making technology approachable, both by making it simple and available," said Rishabh Khatter, Head - Technology & Innovations, Phosphene.
Roche_Logo. copy.jpgDigitasLBi Singapore has won the digital strategy business for Roche-Foundation Medicine in APAC.

Working in partnership with their lead strategic and creative agency McCann Health Singapore, DigitasLBi will develop B2B digital marketing strategies to better communicate with and educated Oncologists across the region.
kitty lun.jpgAdFest has appointed Kitty Lun as its next Jury President overseeing the Interactive Lotus and Mobile Lotus jury at AdFest 2018.

Lun (pictured) is Head of Creative Shop for Facebook, Greater China - a role she has held since early 2016.

"I am happy and honored to accept the invitation. AdFest is a festival that supports creative talent in our region and encourages innovation. I'm looking forward to seeing the best interactive ideas being produced," says Lun, whose career began at Leo Burnett in Hong Kong as a copywriter, quickly climbing the ranks to become a Creative Director eight years later.
Navin Talreja- The Womb.jpgAxis Mutual Fund has found The Womb Mumbai to grow in the fast-growing mutual funds space. The Womb will work on Axis MF's strategic direction as well as on its creative expressions.

Rohan Padhye: Vice President - Marketing Communication & Digital Marketing stated, "The mutual fund category is witnessing inevitable growth. In the context of changing consumer preferences and market dynamics, we wanted a strategic firm to be associated with us. Padhye added, "What we liked about The Womb is the passion they share about nurturing and building brands with different challenges which resonates with our thinking. Also, more importantly, we found the right balance of strategic and creative capabilities to be able to create compelling communication to grow not just our business, but also our share in the category."
TaylorsPR_BBDO_image copy.jpgTaylor's University is hoping to inspire young people and their families to start an honest conversation about their future. A new social experiment video, made in partnership with BBDO Malaysia, explores a topic which many will find all too familiar - the difficulty in opening up to our parents about our choice of career.

The video sees three parents answering questions about their careers, their dream jobs and the hopes they have for their children's future. They are then shown a video of their children speaking openly and frankly about their own career aspirations - to some initial surprise. Nevertheless, the parents are soon won over by the bravery of the young people for opening up, resulting in an emotional on-screen reunion at the end of the video as they come to accept their children's ambitions.

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From L to right Cleo, Biswas, Dick, Rahul and John.jpgDentsu Aegis Network has announced that it has signed a definitive agreement to acquire Valuklik, a leading digital performance marketing company in Indonesia, to be merged with iProspect in the country. Post-acquisition, Valuklik will be rebranded as iProspect Valuklik, adding significant scale to the network's capabilities and to be established as the market leader in performance in the high growth market

Established in 2012, Valuklik focuses on delivering data driven performance marketing solution, large scale enterprise level SEO, digital transformation and data & analytics. The award-winning agency delivers digital marketing services across all digital media channels - search, social media, programmatic media and performance content. Valuklik is a Google Premier Partner and a Facebook Agency Partner, with more than 20 certified individuals.
John Gutteridge.jpgJ. Walter Thompson's Innovation Group's fourth annual Future 100 report shows a spike in Asia-driven trends.

The global report contains 100 original trend predictions from the Innovation Group, sliced across 10 categories. "Future 100: Trends and Change to Watch in 2018" helps industry-watchers keep ahead of emerging consumer behavior. Each trend is delivered as a digestible snapshot, highlighting how the trend is already apparent in current consumer behavior, showing how it's gaining in popularity, plus original analysis on why brands and marketers should be paying serious attention.

Major Asian trends making an impact on the global arena include: #19 Chinese Tech Goes Global, #4 Religious Resurgence, #67 The New Muslimah and #90 Destruction Therapy.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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