DIVISION’s Sanjay De Silva directs Adidas Germany campaign via Jung von Matt

Sanjay De Silva, unveils Adidas’ new kit for Germany’s football team in a dynamic and celebratory film titled “Typical German” showcasing the brand’s commitment to creativity and innovation.

Ready for the UEFA EURO 2024, the film pokes fun at the stereotypes of German identity, giving the viewers a funny glimpse into the countries unique sensibilities. Each team member gets their moment to shine while showcasing the bustling streets of Berlin to the picturesque landscapes of the Black Forest via the apartment block full of “Müllers”.

The beauty and diversity of Germany is celebrated through the campaigns design and storytelling alongside De Silva’s distinctive directorial style capturing age-old German cliches, with – of course – a typically German dry sense of humour.

To view De Silva’s reel, click here.

To get in touch please contact Genevieve Triquet or Morgan Benson-Taylor.