Grab’s new spot says you can have a “No Sweat Summer” via GIGIL Philippines

April 15 2024, 8:44 am | BY Kim Shaw | No Comments

It’s summer in the Philippines again. Temperatures are hitting new highs and doing simple, everyday tasks can make one sweat buckets as shown in this latest Grab spot via GIGIL.

 

That’s what happened in Grab’s most-recent summer ad. The film takes us through the day of a lovable character as he goes about his daily tasks. From commuting, working at his office, and cooking a meal at home—he was always accompanied by waterfall-level sweat. Using this exaggeration, Grab was able to promote its services like the air-conditioned GrabCar and ordering cold drinks from GrabFood (no need to step out to the scorching heat of the sun).

When the heat is unforgiving, Grab is here to make sure you can have a No Sweat Summer.

The film was created by GIGIL Philippines in collaboration with Factory01 Bangkok.

Click here to view the spot on YouTube.

Grab’s new spot says you can have a “No Sweat Summer” via GIGIL Philippines

Credits
CLIENT: Grab
Country Marketing Head: J-anne Aruta
Regional Creative Director: Hex Ng
Marketing Head, Mobility, Finance, and Branding: Bea Bravo
Marketing Head, 4W Mobility: Maggie Bongon
Asst. Marketing Manager, 4W Mobility (Luzon): Nikki Cortez
Marketing Head, GrabFood and GrabMart (Deliveries): Kristopher Mauricio
Brand Manager, Deliveries: Francis Piñon
Assistant Marketing Manager, Deliveries: Wenzel De Guzman
Art Director: Lovette Bartolome
Head, Social & Marketing Operations: Jewelyn Oliveros
Intern, Deliveries: Natalie Roque
Social Media Executive: JD Fajardo
Senior Marketing Associate, Deliveries: Gab Ramos
Cheena Abellon
Chloe Fabul
Jamaica Fradejas
AGENCY: GIGIL
Chief Creative Officer: Badong Abesamis
Chief Creative Officer: Herbert Hernandez
Creative Director: Leslie Cua
Creative Director: Jordan Constantino
Senior Art Director: Heninah Salud
Art Director: Jeremy Palac
Senior Copywriter: Zion de la Peña
Senior Copywriter: Tria Casas
Copywriter: Angel Lyka Agustin
Art Director: Demy Pangilinan
Managing Partner: Jake Yrastorza
Group Account Director: Micco Balana
Account Director: Shash Recon
Account Manager: Leila Joshua Valle
Account Manager: Agatha Ramos
Senior Planner: Nanais Hernandez
Broadcast Producer: Jeigh Santarina
PRODUCTION HOUSE: Factory01 Bangkok
Director: Wuthisak “Un” Anarnkaporn
Producer: Rungtawan Nanthasaen
Assistant Director: Mattanee Uajarernsup
1st Assistant Director: Wityawat Lakam
Production Manager: Boonsita Limprasert
Director of Photography: Abhisit Prasongsup
Stylist: Thida Rosthip
Casting Director (TH team): Pornthip Muttisom
Casting Director (PH team): Krix San Gabriel
Location Manager: Nisakorn Ngaosri
Sound Recorder: Waigoon Laopipatpinyo
Mechanic Team: The Keeno Go
Grip: Tang Lighting
Lighting: Tang Lighting
Art Director: Patcharanun Talanon
Prop Master: Jirayoot Chomparapol
Post Producer: Wipawee Khirirat
Editor: Chaleamchon Natipat
Sound Mixing (TH team): Arthit Vongmetta at Mellow Tunes
Colorist: Natnicha Suwanprapa
Flame Artist: Suppakorn Thoongsin at One Cool Production
Flame Producer: Therdsak Buapian at One Cool Production