Colgate challenges viewers to find more ‘goof-ups’ in their MaxFresh’s Doctor Sleep spot
About 4 months ago, Colgate released a commercial for MaxFresh – a toothpaste with cooling crystals that kicks the sleep out of you and prevents early morning mistakes or goof-ups. Months later, the CID team, India’s most popular Crime Investigation show uncovered a goof-up in the final film.
Ironically those behind the campaign might have been half-asleep during the shoot, so to make up for this embarrassing blunder, Colgate is giving away exciting gift hampers* to anyone who can spot the goof-ups in the ad.
View the original film below and join the ‘spot the goof-ups contest.’ Watch CID’s team point out the first goof-up and challenge viewers to find more above.
Credits
WPP@CP – COLGATE MAXFRESH – CID INVESTIGATION
CCOs: Kainaz Karmakar & Harshad Rajadhyaksha
ECD: Juneston Mathana
Creative Team: Abbas Mirza, Shiladitya Saha, Faizan Shaikh
Account Management: Esha Datta, Faizan Shaikh, Zeus Balaporia, Bhumika Mandviya
Agency Producer: Divyang Pandya
Media Partners: Harsh Desireddy, Debankur Kashyap, Kalpesh Thakkar, Rachana Mhetre, Amar Mohandas, Jackson Kollabathula
Team Colgate: Gunjit Jain, Priyanka Khaneja Gandhi, Anaswar Rajagopal, Ankeeta Mishra, Priyam Kanchwala, Vijay Laxmi Pal
Production House: Pixel Street x Early Man Films (original content)
Director: Ritankar Nandy
Producers: Bhavin Mehta, Zaheerali Furniturewala