CJ WORX creates ‘Fulfill Your Life With Ease’ campaign for xplORe’s value-seeking consumers

In a world where consumers increasingly seek the best value, the pursuit of the ideal lifestyle has become a paramount consumer demand. Wouldn’t it be awesome if someone or something could fulfill their lives and needs? CJ WORX and OR Group introduces the campaign, ‘Fulfill Your Life With Ease.’ This initiative aims to raise awareness and explain the unique benefits of the xplORe app in today’s value-seeking consumer market.

The challenge in positioning the xplORe app stems from a general misunderstanding among consumers about how deals differ from traditional discounts. Hence, the campaign’s objective is to make consumers understand how deals work and how it differs from special discounts.

The campaign demonstrates that deals provide special privileges and full value without the full price. Utilizing the artistic concept of symbolic objects in incomplete shapes, the campaign visually illustrates that consumers need not pay in full to receive full value. This concept is underscored by the campaign’s compelling question as a film script said, “Why do you have to pay the full price in order to get the full value? Wouldn’t it be better if someone could conveniently help fulfill your life?”

Film visuals further depict these incomplete shapes becoming whole as deals are applied through the xplORe app, symbolizing that users gain full value while spending less.

Additionally, the campaign creatively uses various objects to represent diverse lifestyles, reinforcing that using xplORe can enhance your experiences and fulfill your life.

Credits
Clients: xplORe, PTT Oil and Retail Business Public Company Limited (OR Group)
Agency: CJ WORX
Chief Creative Officer: Saharath Sawadatikom
Creative Director: Kulthavach Kultanan
Art Director: Pathrawee Homkanjan, Pranod Thiangchaem
Copywriter: Sukit Tongsut, Orawan Chaovanakij
Project Manager: Pasinee Tanggasemsun
Client Service: Worawalan Pornphichitpan, Preechaya Chaimusik
Strategic Planner: Pasinee Tanggasemsun
Production House: MELON
Director: Kwan Chanwit
Producer: GIFT
AD: OREE
PM: TOEY
Art Director: พี่โก้ ART FAM
DOP: POP
Asst. Location: YING
Casting: Fahlada
Stylist: Lapattra
Post Production
Post producer:Gamm
Editor: Fuu
Online Producer: Oum Boonsorn
Online Artist: Oiew Inmee
Colorist: Spacetum Color
Post production Company: Postini Studio Lab
Sound Mixer: Nai
Sound Studio: Sound Space Studio