Ogilvy & Mather Mumbai create the first reuseable piggy bank for Fevikwik adhesive

In this direct marketing campaign from Ogilvy & Mather Mumbai the label on the piggy bank reads ‘The First Reusable Piggy Bank’.

It looks like any other normal piggy bank until the meaning of the claim is revealed when the piggy is broken. Inside is a tube of Fevikwik, the instant adhesive.

Credits – Chief Creative Officers: Abhijit Avasthi, Rajiv Rao. Creative Directors: Sameer Sojwal, Amitabh Agnihotri. Copywriter: Nandkishor Prabhukelusakar. Art Director. Shankar Kamble.