Jeremy Southern joins Leo Burnett in Vietnam as the agency’s new Executive Creative Director

Leo Burnett has hired Jeremy Southern as the new Executive Creative Director of their Vietnam office. Southern was most recently in Middle East as CD/ECD at BBDO Dubai and digital creative director at Memac Ogilvy. He has also worked extensively throughout Australia and New Zealand, including stints at Y&R Adelaide, Clemenger BBDO Sydney, Y&R Wellington and M&C Saatchi Wellington/Auckland.

He has created award-winning work for a number of global brands, including Mercedes, Emirates airlines, Visa, Pepsi, Lion Nathan, Smiths, Mitsubishi, Coke, Volvo and IBM, and his work has been recognised across all the major shows, including Cannes, D&AD and One Show.

“We are creating a new chapter for Leo Burnett Vietnam and building a strong agency for the future,” said Lukasz Roszczyc, managing director, Leo Burnett Vietnam (pictured on right). “With Jeremy on board as my creative partner, I am confident we will lead our team to achieve greater success on our creative product and delivering even more value for our clients’ brands.”   

Southern (pictured on left) said: “Vietnam is a rapidly-emerging market, both on the world stage and in the digital realm, and I am looking forward to all the challenges and opportunities that this presents.”