Ted Lim joins Dentsu as chief creative officer Asia

Dentsu Network Asia has announced the appointment of Ted Lim as Chief Creative Officer for Dentsu Asia Pte Ltd. Dentsu Asia is the regional management arm of the Dentsu Network organization, with oversight of operations in the ASEAN and Oceania regions. Ted will start at the agency network on 1 April 2013, and will be based in Singapore.

“In the last year, Dentsu Network Asia has embarked on an aggressive plan of expansion, with results-driven innovation at the core. As the first integrated agency network rising from Asia, Dentsu Network is built around creativity, technology, media and content,” said Dick van Motman, Chairman and Chief Executive Officer, Dentsu Network Asia. “Ted is well-known within the industry and with clients for being an outstanding creative mind. I am delighted to welcome Ted on board as my creative partner and look forward to writing this new chapter together.”

Lim joins Dentsu Network Asia with an impressive track record spanning over two decades. His work has been recognized by the industry through numerous accolades and awards on the local, regional and international stage. After graduating in English Literature in Malaysia, Lim spent the next 20 years with Naga DDB driving business and account growth. He then went on to set up his own creative consultancy, WANTED, and was most recently with Leo Burnett Singapore.

With a number of high-profile campaigns under his belt, Lim brings with him vast experience in transforming clients’ business objectives into stories worth telling. At Dentsu Network Asia, Lim’s mandate will extend to setting the creative direction for Dentsu agencies in the region, nurturing high-performing creative talent and lifting the creative profile of the group.

“Dentsu is undergoing a creative renaissance, a transformational journey that I am very excited to embark on with Dick,” said Lim on his appointment as Chief Creative Officer at Dentsu Network Asia. “We will focus on creating work that makes a difference, work that engages and moves people, the sort that truly builds brands.”

Over the last twelve months, Dentsu Network has grown from strength to strength. Tim Andree’s appointment as Chief Executive Officer of Dentsu Network was followed by news of the prospective acquisition of Aegis Group plc. In Asia, Dentsu Mobius was also launched mid-year as a full-service digital agency and Dick van Motman joined the team late in 2012 to continue to drive the innovation agenda forward.

Currently Dentsu Network Asia has 1,300 employees across 22 offices in 8 countries. Most recently, it opened an office in Myanmar, and strengthened its Vietnam operations at the management level.

“Customer engagement is the end goal for our clients. Consumers connect with ideas that move them. To ensure a vibrant and idea-centric organization in today’s fast-paced environment, we have increased our efforts to build out our already strong capabilities in media, technology and content. Under Ted’s guidance and with his strategic inputs, the fourth element of creativity will get a further definitive boost. We look forward to unleashing the potential of innovation to drive our clients businesses to success” added van Motman.