The all-new Range Rover sport extends ongoing campaign and launches global spot via Y&R

Following the recent release of an online documentary which chronicled the setting of the production car record for an ascent at Pikes Peak in Colorado, Y&R have now released the Global launch commercial for use on TV and cinema.

Whilst the spot still features the All-New Range Rover Sport driving dynamically up the mountain in a time trial, the film shows the driver utilising the unique Land Rover capability and rather than returning the way it came, disappearing over the edge of the mountain. Shot by Ivan Zacharias at Stink, the film was created by Tim Brookes and Phil Forster and overseen by Brian Fraser the global executive creative director on Land Rover at Y&R.

WATCH THE SPOT

Client: Land Rover

Business Director: Will Tapp