Y&R Beijing’s Penguin Audio Books nets 29 shortlists across Outdoor + Press in Cannes

Y&R Beijing’s Penguin Audio Books “Mic” press and poster campaign has an incredible 29 shortlists in Cannes so far.

The campaign of 8 single executions picked up 14 shortlists in Outdoor and 15 shortlists in Press across the Publications and Media and Craft categories.

The campaign details how some classic stories are better told, not just read.

The campaign features crafted classic illustrations and artistic drawings with the iconic penguin also given an important task in the campaign. Its task is to walk into the stories, capture the essence and ensure every story is as original as it should be on the scene.