Innored and AIA Korea serve up the best home made meal ever for hard working WorHolers
The message ‘The Real Life Company’ represents AIA Korea’s commitment to supporting people to protect what is really important in people’s lives. And it also contains the meaning that no matter what happens, you must never give up on what’s really important. This campaign from Innored Seoul began with helping consumers sympathize with and experience the message vividly. They presented the sincerity of the message by cheering up a young generation who are moving forward to achieve their dreams.
“Mom’s dish” is it one of the things we miss when we are away from home. Even while we are working, studying or being lonely most people miss their family meal, mom’s dish.
There are young people called ‘WorHolers’ (WorHolers: Young people who work and study overseas at the same time in pursuit of their dreams. The nickname derives from the ‘Working Holiday’ visa issued to them. Australia, where this video was filmed, is the most popular destination for Korean WorHolers), they live lonely lives abroad in pursuit of their dreams.
Innored shed new light on ‘WorHolers’ who are away from their country and thus can’t spend time with their families during holidays. They spend most of the time working and studying fiercely in a foreign country.
Mom’s meals were secretly prepared and served on the plates borrowed from their home.
Innored showcased the moments when the WorHolers were touched and re-energized to keep pushing forward with the message: “The important things you take for granted may be the things that are most precious to you”.