Grey Group Singapore wins Product Design Lion for ‘Life Saving Dot’ for Talwar Bindi’s

Grey Singapore has won a Product Design Lion for Talwar Bindi’s campaign for “Life Saving Dot”.

Almost every Indian woman wears a ‘bindi’, an Indian forehead art worn with a dot. With this in mind, Grey Group Singapore’s newly formed philanthropic arm, Grey for Good, collaborated with the NGO, Neelvasant Medical Foundation and Research Center, to produce iodine patches, known as the Life Saving Dot. This initiative is further supported by Talwar Bindi.

Only 8 entries received awards with the “Lucky Iron Fish Project” from Geometry Global in Dubai picking up the Grand Prix gong.

Jury President Dan Formosa highlighted ‘The Lucky Iron Fish Project’ as an example of the wave of “bottom-up thinking” that had returned product design to its roots in user-experience. “Cannes Lions contains outstanding examples of our ability to use high-tech tools to output the best in creative video, digital and print. Yet at the basis, what really makes it work, is our ability to understand people and to communicate. The fact that the Product Design jury selected a low-tech product, using a manufacturing process that has been in place for centuries, in the end, surprised even us. Yet, we were unanimous in our decision.”

View the full Product Design Winners: Product Design Winners.xls