Fred & Farid Shanghai features the mark of a true gamer in a print campaign for HP China

To promote its “WASD” gaming brand in China, HP China is targeting hardcore gamers with a campaign in gaming magazines and conventions under the enigmatic platform “Gamers Know.”

The ad created by FF Shanghai features the hand of gamer with a red blister, known among the die-hard gamers as “The Mark of a True Gamer” –  a nod to those who have spent countless hours playing their favourite games.

Using deep insights such as this, HP is demonstrating a profound knowledge of the gaming culture to appeal to gamers in preparation for the release of a series of ultra powerful computers over the next few months.

Credits – Brand Supervisor: Vikrant Batra. Chief Creative Officers: Fred & Farid. Creative Director: Huang Feng. Copywriter: Jean-Baptiste Le Divelec. Art Director: Alexis Chatain. Agency Supervisor: Ben Chen. Head of Production: Karim Naceur. Agency Producer: Slim Trabelsi. Photographer: Pierrick Jégou.