FCB Jakarta takes Mini Oreo on a video road trip promoting their snack anywhere concept
March 6 2017, 9:15 am | | No Comments
Mini Oreo was seen as a little Oreo and was eating into its shares thereby limiting the growth for both brands. Hence it was important to create a separate identity for Mini Oreo. Due to its bite-sized format and portable packaging, Mini Oreo could easily pass off as a snack that could be consumed while on the go. For the first time ever, a real time response through a video campaign via FCB Jakarta captured the attention of the right audience, conveying the message and helped the brand grow in the right direction.