Red Label Tea and Ogilvy Mumbai teach grown ups special things with the help of a little boy
This Women’s Day spot for Brooke Bond Red Label tea does not feature a woman at all! It uses children to tell us that togetherness increases when stereotypes decrease.
Harshad Rajadhyaksha – Executive Creative Director, Ogilvy Mumbai said, “When a brand lives in the space of breaking social barriers, every little opportunity must be used to do so. We believe this sweet story, like most fables, leaves you with a powerful message.”
Kainaz Karmakar, Executive Creative Director, Ogilvy Mumbai added, “Unstereotype is a movement the world badly needs. We need to un-label people, jobs and gender roles. It’s a tall task for a brand to take on. But hey, things that are worth doing are seldom easy to do.”
Abhik Santara, Executive Vice President, Ogilvy Mumbai commented, “A good tea is a result of a good blend. It’s the same with good work. HUL, Ogilvy and Gajraj Rao of Code Red films, all believed in this. That’s why we could make it happen”.
Credits –
Executive Creative Directors: Kainaz Karmakar, Harshad Rajadhyaksha
Copywriters: Kainaz Karmakar, Harshad Rajadhyaksha
Creative Team: Akshay Seth, Rajeshwari Rao, Vishakha Modak
Account Management: Abhik Santara, Nikhil Mohan, Aparna Mody, Supriya S Venkittathodi Brand Planning: Prem Narayan, Vipasha Bhuptani
Production House: Code Red Films Director: Gajraj Rao
Production Team: Subrat Ray, Mahi Saini
Client: HUL
Executive Director, Refreshments (South Asia & Africa) – Sudhir Sitapati Tea Innovation Asia Head – Himanshu Kanwar
Marketing Manager, Beverages – Chintan Dholakia, Prashanth Venkatesh Brand Executives – Jasmine Shahabadi, Deepali Kaul