Clemenger BBDO Melbourne, O&M Bangkok, Leo Burnett Sydney, BBDO Bangkok + JWT Sydney top performers in Campaign Brief’s The Work 17

May 24 2017, 2:20 pm | BY Lynchy | No Comments

Clemenger BBDO Melbourne has continued their extraordinary 18 month creative performance with an outstanding showing in Campaign Brief’s THE WORK 2017. The agency has the most acceptances in THE WORK this year with 37 of their 76 entries accepted.

This year saw a strong showing across Asia-Pacific with agencies from Australia, Thailand, New Zealand, Taiwan, Indonesia, Malaysia and Hong Kong all ranked in the top 10 best performing agencies. Australia has 4 agencies in the Top 10 ranking and New Zealand, Hong Kong and Thailand have 2 agencies each.

Ogilvy & Mather Bangkok and Leo Burnett Sydney were the equal #2 best performing agencies with 24 acceptances each.

BBDO Bangkok and J Walter Thompson Sydney ranked at equal #4 with 19 acceptances each and ADK Taiwan, Clemenger BBDO Wellington and Hakuhodo Indonesia were equal #6 with 18 acceptances each. Malaysia’s best performing agency, Leo Burnett Malaysia, ranks at #9 with 17 acceptances and rounding off the Top 10 in THE WORK 2017 is Cheil Worldwide Hong Kong, Colenso BBDO Auckland, DDB Sydney and Ogilvy & Mather Hong Kong with 16 acceptances each.

THE WORK is unique throughout the region in that only already award-winning ads and campaigns can be entered. With 2,697 entries this year – 22% up on last year – it is an encouraging sign for the creative output of the Asia, Australian and New Zealand region.

Now in its 15th year, THE WORK 2017 features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region.

To qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an international, regional or local awards show. Entries are open to all agencies, production companies, individuals and suppliers who are based in Asia, Australia and New Zealand.

TOP AGENCIES IN THE WORK 2017

#1 Clemenger BBDO Melbourne 37

#2 Ogilvy & Mather Bangkok 24

#2 Leo Burnett Sydney 24

#4 BBDO Bangkok 19

#4 J Walter Thompson Sydney 19

#6 ADK Taiwan 18

#6 Clemenger BBDO Wellington 18

#6 Hakuhodo Indonesia 18

#9 Leo Burnett Malaysia 17

#10 Cheil Worldwide Hong Kong 16

#10 Colenso BBDO Auckland 16

#10 DDB Sydney 16

#10 Ogilvy & Mather Hong Kong 16

#14 Leo Burnett Melbourne 15

#14 TBWA Santiago Mangada Puno Philippines 15

#16 CJ Worx Bangkok 14

#16 GREYnJ United Bangkok 14

#18 TBWA Melbourne 13

#19 BMF Sydney
11

#19 Leo Burnett Taiwan 11

#19 Special Group New Zealand 11

#22 Dentsu Jayme Syfu Philippines 10

#22 Leo Burnett Philippines 10

#22 Publicis Shanghai 10

#22 Saatchi & Saatchi Auckland 10

#22 TBWA Auckland 10

#22 The Nine Shanghai 10

#28 Dentsu One Taiwan 9

#28 J Walter Thompson Beijing 9

#28 TBWA Sydney 9

#31 303 MullenLowe Sydney 8

#31 Leo Burnett Bangkok 8

#31 Leo Burnett Indonesia 8

#34 BBDO Singapore 7

#34 BBDO Guerrero Philippines 7

#34 Dentsu One Bangkok 7

#34 Dentsu Singapore 7

#34 J Walter Thompson Shanghai 7

#34 MullenLowe Singapore 7

I terms of country performance Australia was the top performer with 289 acceptances from 595 entries. Thailand had the second most acceptances with 105 followed by New Zealand with 80 and China with 60 acceptances.

TOP PERFORMERS IN EACH COUNTRY

AUSTRALIA

#1 Clemenger BBDO Melbourne 37

#2 Leo Burnett Sydney 24

#3 J Walter Thompson Sydney 19

#4 DDB Sydney 16

#5 Leo Burnett Melbourne 15

#6 TBWA Melbourne 13

THAILAND

#1 Ogilvy & Mather Bangkok 24

#2 BBDO Bangkok 19

#3 CJ Worx Bangkok 14

#3 GREYnJ United Bangkok 14

#5 Leo Burnett Bangkok 8

#6 Dentsu One Bangkok 7

#6 Illusion Bangkok 7

TAIWAN

#1 ADK Taiwan 18

#2 Leo Burnett Taiwan 11

#3 Dentsu One Taiwan 9

#4 Dentsu Taiwan 5

MALAYSIA

#1 Leo Burnett Malaysia 17

NEW ZEALAND

#1 Clemenger BBDO Wellington 18

#2 Colenso BBDO Auckland 16

#3 Special Group New Zealand 11

#5 Saatchi & Saatchi Auckland 10

#5 TBWA Auckland 10

#6 FCB New Zealand 5

INDONESIA

#1 Hakuhodo Indonesia 18

#2 Leo Burnett Indonesia 8

#3 MullenLowe Indonesia 3

HONG KONG

#1 Cheil Worldwide Hong Kong 16

#1 Ogilvy & Mather Hong Kong 16

INDIA

#1 McCann Worldgroup Mumbai 6

#2 TBWA Mumbai 4

THE PHILIPPINES

#1 TBWA\Santiago Mangada Puno Philippines 15

#2 Dentsu Jayme Syfu Philippines 10

#2 Leo Burnett Philippines 10

#4 BBDO Guerrero Philippines 7

#4 DDB Tribal Phillippines 5

#5 J Walter Thompson Philippines 4

CHINA

#1 Publicis Shanghai 10

#1 The Nine Shanghai 10

#3 J Walter Thompson Beijing 9

#4 J Walter Thompson Shanghai 7

#5 Beijing Dentsu Advertising 6

#5 McCann Worldgroup Shanghai 6

#7 Ogilvy & Mather Shanghai 4

SINGAPORE

#1 BBDO Singapore 7

#1 Dentsu Singapore 7

#1 MullenLowe Singapore 7

#4 BBH Singapore 4

SRI LANKA

#1 Phoenix Ogilvy & Mather Sri Lanka 3

#2 TBWA\Sri Lanka 2

TOP 20 CREATIVE DIRECTORS 2017

#1 James McGrath/Ant Keogh (Clemenger BBDO Melbourne)

#2 Wisit Lumsiricharoenchoke/ Nopadol Srieatikajohn (Ogilvy & Mather Bangkok – pictured left right)

#2 Vince Lagana/Grant McAloon (Leo Burnett Sydney)

#4 Suthisak Sucharittanonta (BBDO Bangkok –
pictured above right)

#4 Simon Langley (J Walter Thompson Sydney)

#6 Richard Yu (ADK Taiwan – left)

#6 Brigid Alkema (Clemenger BBDO Wellington)

#6 Chow Kok Keong (Hakuhodo Indonesia – center)

#9 Tan Kien Eng/Andrew Low (Leo Burnett Malaysia – on right)

#10 Paul Chan (Cheil Worldwide Hong Kong – on left)

#10 Nick Worthington (Colenso BBDO Auckland)

#10 Toby Talbot (DDB Sydney, now at Saatchi NZ)

#10 Reed Collins (Ogilvy & Mather Hong Kong – centre)

#14 Jason Williams (Leo Burnett Melbourne)

#14 Melvin Mangada (TBWA Santiago Mangada Puno Philippines – above right)

#16 Satharath Sawadatikom (CJ Worx Bangkok)

#16 Jureeporn Thaidumrong (GREYnJ United Bangkok)

#18 Paul Reardon (TBWA Melbourne)

#19 Cam Blackley (BMF Sydney)

#19 Murphu Chou (Leo Burnett Taiwan)

#19 Tony Bradbourne/Rob Jack (Special Group New Zealand)

THE WORK 2017 Notifications of Acceptances with full details will be emailed to all successful agencies over the next 7 days.

VIEW THE WORK 2017

BBDO IS NETWORK OF THE WORK 2017