J. Walter Thompson Delhi develops the Massage Tee for clothing brand Monte Carlo

It must be Cannes Lions time!

J. Walter Thompson Delhi has created “The Massage Tee” for clothing brand Monte Carlo. The agency PR release says it’s the “perfect tool to get the perfect massage”.

According to the release the t-shirt design is based on the science of reflexology and pinpoints the exact places needed to be massaged to give relief from pain and fatigue.

The Massage Tee has different pressure points (the dots) colour-coded to make sure there is no chance of a bad massage.

Over 120,000 units have been sold since its launch. The t-shirts are available in Monte Carlo stores across India as well as its website.

Mayank Jain, General Manager – Marketing, at Monte Carlo said, “At Monte Carlo, we have always believed in fashion with a purpose. The Massage Tee is a perfect reflection of our belief. It is a benchmark – a perfect example of looking good and feeling good.”

Speaking about the inception of the idea, Amit Shankar, Senior VP and ECD, JWT Delhi said, “At JWT, we believe in devising meaningful creative solutions for our clients. The Massage Tee is a good example of this – An idea that enables growth. It is the perfect blend of fashion and human technology – It’s wearable, it’s scalable and it can turn anyone into a master masseur.”

Credits – Chief Creative Officer: Senthil Kumar. Sr. Vice President & Executive Business. Director: Sridhar Iyer. National Creative Director: Sambit Mohanty. Executive Creative Director: Amit Shankar. Sr. Creative Director: Ankur Kalita. Creative Director & Art Director: Divyesh Kansagara. Copywriter: Swati Tyagi. Account Manager: Naman Joshi.