BlackSheep.Works India’s campaign pitches the humble egg against convential food + beverages

This campaign created by BlackSheep.Works for Kashmir’s free-range eggs brand Free Hen’s Fresh eggs pitches the humble egg against the conventional foods/beverages considered healthy, nutritious or filling, and creatively explains how actually free-range eggs are healthier, more nutritious and satiating by using visual juxtapositions and interesting findings from scientific studies.

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Credits – Chief Creative Officer: Asif Amin Tibet Baqual. Copywriter: Asif Amin Tibet Baqual. Creative Director/Art director: Suneel G Katarnavare. Illustrator: Suneel G Katarnavare.