Youngster BKK brings endless water refills with Smirnoff at Thailand’s Songkran Water Festival
During one of the most thrilling Songkran water festival atmosphere in Thailand, Youngster BKK creates a new brand experience, endlessly topping up the fun with “The Fun Refill Station” providing everyone with free water refills, ensuring non-stop amusement and making this station Talk of the Town!
When it comes to Thailand’s renowned festivals, Songkran is undoubtedly the first that comes to mind, especially in late 2023, with UNESCO registering “Thai Songkran” as a representative intangible cultural heritage of humanity. It attracts both foreigners and Thais to join in the water play, multiplying the excitement.
Smirnoff transforms a prime location into “The Fun Refill Station”, offering free water refills to everyone.
Because ‘water’ is indispensable for this festival, when water runs out, the fun might end too. If one must search for water refills, they might have to jostle through the crowded streets or face exorbitant refill costs, starting from 10 baht per bottle to as much as 1,000 baht per bottle.
What was supposed to be a fun Songkran festival experience could turn into frustration.
Understanding the pain points of fungoers during the Songkran festival, Smirnoff collaborates with advertising agency Youngster BKK to create “The Fun Refill Station”, providing a branded experience that perfectly caters to consumer needs. Not only does it offer free water refills, but it also comes with lights, colors, and sounds for maximum enjoyment. This “The Fun Refill Station” has become another highlight of the Songkran Festival 2024, leaving an unforgettable impression on both Thais and foreigners.
