Directors Think Tank hits the road for CelcomDigi’s Merdeka film “Dari Mata Kita” – 5 teams. 5 directors. 14 states. 1 film.
September 16 2025, 1:14 pm | | 1 Comment
Directors Think Tank (DTT) recently teamed up with Grey Malaysia to deliver CelcomDigi’s National Day brand film, “D…
Mercedes-Benz hands the wheel to dreamers in ‘Dream Days’ campaign via Team X BBDO India
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To bring these dreams alive an innovative print ad was placed in newspapers putting the iconic steering wheel...
TBWA\India hires Rohit Mukherjee as Executive Creative Director for its Gurgaon office
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Mukherjee was at Dentsu Creative Isobar for over five years, where he rose through the ranks to become Group ECD.
Campaign Brief’s The Work 2025: KFC named 2025 APAC Creative Brand of the Year and Unilever named 2025 APAC Creative Advertiser of the Year
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KFC takes out the 2025 APAC Creative Brand of the Year honour with campaigns from VML, Wolf Bkk and Publicis/Bananas...
The m25 Global Creative Series Episode 7: Yubin Bang on when K-Culture meets global brands and why great advertising starts with people
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Executive Creative Director at Cheil Seoul, Bang reflects on how South Korea’s advertising scene has transformed...
Chicnutrix Glow and Talented India launch anime-inspired skincare film
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"We wanted something unpredictable, a language the category hasn’t seen before. That meant deep-diving into anime..."
Yukiko Ochiai joins Monks Japan as MD
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Prior to joining Monks, Ochiai served as CEO of Grey Tokyo, where she spearheaded a transformation that positioned...
Leron Leron Sinta and National Book Store turn book shopping into a nationwide scavenger hunt
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The members hide selected books across National Book Store branches and drops clues to their followers online.
Bestads Best of the Week: Nike’s ‘Why Do It?’ via Wieden + Kennedy, Portland
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Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative...
Dentsu Thailand and Heineken celebrate hardcore football fans with immersive UEFA campaign
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Rather than focusing on the pitch, the campaign shone the spotlight where it truly belongs—on the fans.
Director’s Brief: 12 Questions with Guy Bolandi @ 116 Pictures
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I'm big on visual metaphors, storytelling rhythms, and squeezing something memorable out of a 30-second brief.
Directors Think Tank hits the road for CelcomDigi’s Merdeka film “Dari Mata Kita” – 5 teams. 5 directors. 14 states. 1 film.
1 Comment
Over two and a half weeks, five DTT directors fanned out to chase granular, hyper-local stories only locals would...
GIGIL Philippines celebrates as the No. 1 Agency in Asia-Pacific in Campaign Brief’s The Work 2025
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The agency led with 46 Acceptances representing 27 campaigns across no less than 16 clients.
OPPO introduces F31 Series with Rajkummar Rao and Triptii Dimri in new brand campaign
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The three short films, where the F31 steps in as the quiet problem-solver, debut on Bigg Boss and will also go live...
Bestads Best of the Week Reviewed by Mark Elwood, Chief Creative Officer, Leo UK
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
McDonald’s Hong Kong recreates its first restaurant in 10-Minute short film via DDB Group
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The film stars Hong Kong icon Nicholas Tse as ‘Manager Chu’, leading a cast of over 300, including McDonald’s employees.
VML named Network of the Year in Campaign Brief’s The Work 2025: The runner-up is TBWA followed by DDB, Dentsu, McCann and Ogilvy
September 8 2025, 1:17 pm | | No Comments
VML has climbed from its #3 ranking in 2024 to claim this year’s APAC Network of the Year in Campaign Brief’s The Wo…
Leo Singapore and Standard Chartered unveil new platform inspiring action in pivotal moments
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Yeonah Kim – the real-life violin prodigy who plays Li Wen’s daughter, taking centre stage at a packed-out concert...
Dheeraj Sinha to lead The Advertising Club as President: Managing Committee announced
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The Advertising Club has named its Managing Committee for the fiscal year 2025–2026.
Aussie indie agency Emotive hires former CHEP Australia CCO Gavin McLeod as first-ever CCO
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McLeod, formerly CCO at CHEP, has been working with the agency in recent months before officially stepping into the role
Ex-WPP Creative Andy Reynolds and Ex-Banker David Fleet team to launch new Singapore indie agency Imagination Riot
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“The game has changed,” Reynolds says. “Clients aren’t obsessing over big-name agencies anymore."
Director Hyrul Anuar and Imaginary Friends supersize TikTok Shop’s 9.9 Brand Festival
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The central idea plays on the line: “When 9.9 hits, everything gets bigger.”
“Live Ready With You” campaign illustrates how Etiqa stands by customers in every moment
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At the heart of the campaign are emotive stories that capture life’s unexpected turns, such as a sudden health scare...
Kezia Alexandra joins LiQuid Production roster
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“Kezia represents the kind of bold, emerging talent we’re proud to support at LiQuid."
Hakuhodo Data Labs’ e-Genie launches AI Agentic Flows to maximise marketplace ROI
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The result is improved ROI, reduced manual interventions, and faster, smarter decision-making across platforms.
Havas Health Network expands into Taiwan strengthening APAC healthcare communications
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The new office builds on the success of other Havas Villages across the APAC region and aims to carry that momentum...
LoudBox Studios Manila joins the m25 premium global network for representation in Asia
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"LoudBox bring a fresh, distinctly Filipino talent led music and entertainment edge to our offering."
THE SHOUT GROUP/FCB SHOUT brings ‘Every Sparkle Tells a Story’ narrative to Le Lumiere
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The campaign instead gives each piece emotional depth and personal meaning, transforming jewellery from a static...
Apple and Jackson Wang launch China’s first “Shot on iPhone” music video
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Shot entirely on the all-new iPhone 17 Pro, the music video beautifully captures Jackson’s dynamic dance performances...
Propel Manila introduces The Compression Zone model for AI and human collaboration
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“We are not just adapting. We’re building a creative tank of the future — powered by AI, led by people.”
“Bangun x Kita Bagi Jadi” builds on CIMB’s brand promise to Malaysians via VML Malaysia
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The campaign’s strategic insight, developed by VML Muslim Intelligence, identified a powerful tension in how...
Dusit Arun opens at Dusit Central Park, bringing nature, wellness, and views to Bangkok
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The 8 key highlights of Dusit Arun that await to welcome everyone with spaces that restore body and mind at every...
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LATEST ISSUE
GIGIL Philippines named Asia-Pacific Agency of the Year in Campaign Brief’s The Work 2025: DDB Mudra India, Wolf BKK Thailand, VML Australia, VML Thailand and Ogilvy Thailand make up top 6
September 8 2025, 1:12 pm | | No Comments
Campaign Brief’s The Work is recognised as a true record of creativity for the APAC region. This is the 23rd year of T…
Dutch Mill and Flash Bomber launch SoGhurt, Thailand’s first fizzy yoghurt drink
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“Gen Z grew up with a culture of memes and randomness that doesn’t need to make sense, just like this product.”
Heinz + Shooting Stellar turn mispronunciations into a limited-edition love letter to Thai Fans
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Because while Thais may call it differently, when it comes to ketchup, they always choose one: It Has To Be Heinz.
FCB Neo India adds Manoj Pandey as National CD
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“Super kicked about my innings at FCB Neo. Especially with Dheeraj, Ashima, and Mayuresh at the helm."
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Dentsu Creative has today announced the appointment of Aussie expat John Mescall as Global Chief Creative Partner.
ADC 105th Annual Awards launches with ‘Create a Beautiful Future’ campaign via Dentsu Tokyo
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The Art Directors Club, part of The One Club for Creativity, has kicked off the prestigious global ADC 105th Annual...
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Prior to joining TBWA in 2011, Wells was General Manager of M+C Saatchi's Mark.
Nikhil Guha and Mahima Kukreja join Grey India’s creative leadership in Delhi
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
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In the film Dr. Sharma invites shoppers to send him their quirkiest math problems.
CPF and MoneySense encourage Singaporeans to take charge of their future via McCann Singapore
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This is the 29th annual edition of the Campaign Brief Asia Creative Rankings, which launched way back in 1995 and saw Da…
MBCS and Pizza Hut Malaysia unite 68 artists for “Ini Rumah Kita” Merdeka art movement
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A nationwide art movement that spotlights the unity of being Malaysian, celebrating Malaysia’s 68th Independence Day.
D&AD CEO Dara Lynch to depart after 18 years with the organisation
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Budweiser launches epic “crowdsurfing” campaign with Jackson Wang and OneRepublic
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Arcade Film Factory Philippines named APAC Production Company of the Year in Campaign Brief’s The Work 2025: Factory01, Suneta House, VANDAL, Collider and FINCH make up the top six
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Arcade Film Factory also moves up from last year's #3 ranking in APAC to be #1 overall this year.
KFC Thailand launches “Baby Sanders Collection” to mark the Colonel’s Birthday
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Bananas and Publicis Thailand also created a film for everyone haunted by that one missing piece of an incomplete set.
Applebox Asia’s John S. Park directs Korean Air’s “Anywhere is Possible” global campaign
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The campaign introduces the airline’s refreshed identity and aircraft livery through a series of films.
CHOOJAI & FRIENDS and Allianz Ayudhya turn fine print into a 25-meter billboard
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Situated in one of Bangkok’s busiest districts, it immediately captured public attention both on the streets...
Wisnu Satya Putra and Wira Gumay launch Feel Good Network in Indonesia
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IP Building & Collaboration: Helping brands create long-term assets and cultural relevance, not just one-off ideas.
‘Nancy’ shows the better life that comes with quitting alcohol this Buddhist Lent
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Portfolio Night 2025 heads to eight APAC cities this October and November
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See the locations for Portfolio Night in Singapore, Shanghai, Manila, Mumbai, Delhi, Jakarta and...
Hakuhodo India presents Emerging Trends
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The study revealed that 89% of Indians feel happy and optimistic, placing India at the top as the happiest nation...
FCB Ulka India appoints Bhawana Choudhary as Executive Vice President
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The series of social-first films feature a Dodge-driving dad sharing parenting advice with a twist.
VML named Network of the Year in Campaign Brief’s The Work 2025: The runner-up is TBWA followed by DDB, Dentsu, McCann and Ogilvy
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VML's rise has been impressive: from #12 in 2021, to #7 in 2022, #5 in 2023, and #3 in 2024...
GIGIL Philippines named Asia-Pacific Agency of the Year in Campaign Brief’s The Work 2025: DDB Mudra India, Wolf BKK Thailand, VML Australia, VML Thailand and Ogilvy Thailand make up top 6
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This marks the first time GIGIL has claimed the top overall position in Asia and APAC. Last year, GIGIL ranked #2...
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Months of iteration turned “Duo energy” into a China-native register: fastertainment, moments of surprise, and self...
LIA Awards 2025 extends entry deadline – final submissions close Thursday, 11 September
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Due to numerous extension requests, the LIA Entry System will remain open through 11th September.
SALVO and DANA partner on new campaign to reassure users of safe transactions
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CHOROGUSAN and DMINUSONE launch “The Life-Saving Receipt” to protect migrant children
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John Lewis marks 100 years of ‘Never Knowingly Undersold’ in new campaign via Saatchis London
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The hero film captures a riotous and moving portrait of British life across the past century.
WPP announces global leadership appointments including Devika Bulchandani to Chief Operating Officer, Laurent Ezekiel to CEO of Ogilvy Group
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Devika Bulchandani appointed Chief Operating Officer of WPP, Laurent Ezekiel appointed Global CEO of Ogilvy Group
THE WORK 2025 HOT LIST #1: GIGIL Philippines
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This is the first time GIGIL Philippines has ranked as the #1 agency overall in Asia.
THE WORK 2025 HOT LIST #2: DDB Mudra Group India
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DDB Mudra Group moves up from last year's #3 overall ranking in Asia in Campaign Brief’s The Work.
THE WORK 2025 HOT LIST #3: Wolf BKK Thailand
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It's an outstanding performance from the #1 ranked Thailand agency as they move up from their #22 Asia ranking in 2024.
Taika Waititi directs Brad Pitt in global ‘Perfetto’ campaign for De’Longhi via LOLA MullenLowe
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For the first campaign from LOLA MullenLowe – De’Longhi’s newly appointed global creative agency of record – teams...
Dandelion Studios Singapore and Juice form a CG and VFX strategic alliance
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"The partnership combines local market insights with VFX artistry for impactful and localized campaigns."
Sephora partners with Virtue Asia for new inclusive campaign across APAC
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The campaign underscores the brand’s commitment to inclusive beauty in the region.
Talented India and Google bring alive the spirit of Onam in new regional film
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“Onam is where you are” adds another gem in the continued partnership between Talented and Google India.
McDonald’s Taiwan and Leo Taiwan launch the ultimate Kung Fu lesson to protect your fries
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BGMI and Dentsu Creative Isobar campaign shows Gen Z phones aren’t complete without the game
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“We wanted the films to carry the same irreverence and energy that players experience in BGMI every day.”
THE WORK 2025 HOT LIST #4: VML Thailand
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VML move up from their #7 overall ranking last year due to standout campaigns including IKEA, KFC + Thai life Insurance
THE WORK 2025 HOT LIST #5: Ogilvy Thailand
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Over the past decade Ogilvy have consistantly been a top 6 performer and in The Work 2024 took out the top #1 ranking.
THE WORK 2025 HOT LIST #6: McCann India
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Standout campaigns include the highly awarded Buckaroo ‘Fit My Feet’ campaign - a Gold Lion winner at Cannes Lions...
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Thailand’s Adman Awards & Symposium returns exploring the intersection of humanity and AI
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The event will feature three stages, 33 seminar topics, and 10 workshops.
Dentsu Indonesia elevates Defri Dwipaputra and Rangga Immanuel to CCXO: Lucky Handoko returns
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Dentsu Indonesia has announced leadership changes in its creative business including Lucky Handoko, who returns as GM.
OMD Singapore turns every step into a McCrispy experience at Dhoby Ghaut MRT
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With every step, commuters experience an interactive crunch sound accompanied by illuminated steps.
Cedar Hong Kong names Mark Tjhung to MD and announces four leadership promotions
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These promotions include the elevation of Louise Buxton to Business Director, Adam White to Content Director, Jowie...
Julie’s brings dessert to life with ‘Second Stomach’ roadshow at Pavilion Bukit Jalil
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Across five days, visitors can look forward to interactive photo opportunities, product sampling, and free gifts...
THE WORK 2025 HOT LIST #7: The Nine Shanghai
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The Olympic Games Paris 2024 + Alibaba Cloud 'Honor History Create History' campaigns performing well in many categories
Bestads Best of the Week: Apple’s ‘No Frame Missed’ via TBWAMedia Arts Lab, LATAM
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Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative...
THE WORK 2025 HOT LIST #8: Ogilvy Taiwan
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Ogilvy Taiwan has ranked #8 overall in Asia's Hot List and the #1 overall in Taiwan.
THE WORK 2025 HOT LIST #9: Dentsu Creative Taiwan
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The agency's top performing campaign was 'Unfreeze My Rights' for Awakening Foundation.
THE WORK 2025 HOT LIST #10: BBDO Bangkok
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The agency ranks at #10 in Asia with 26 Acceptances - up from their #20 ranking in 2024.
The m25 Global Creative Series Episode 6: Jerry Hizon on Next-Gen Advertising
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Filipinos eagerly take to new platforms, as long as it's free and there’s a potential to earn money.
Publicis Groupe Hong Kong elevates Halo Cheng and Stratos Efstathiou + adds four new creatives
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effective immediately, Soenar Santoso, Kawa Wong, Ethan Chu and Bernice Chin have all joined the creative department.
Anusheela Saha joins DDB Tribal as Creative Head
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Previously National Creative Director at FCB India, Saha brings over 20 years of experience and has held pivotal...
Young Min Ha to lead Samsung Mobile retail strategy at Cheil Indonesia
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Young Min has worked across Africa, Europe, the Middle East, and Southeast Asia for leading brands.
Heckler expands into Europe with new Amsterdam studio led by Charu Menon
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Heading the new office is former Singapore managing director Charu Menon, who relocated to the Netherlands...
LePub Singapore leads Asia’s winners at Gerety Awards: BBDO Guerrero Philippines, Tribal Worldwide Philippines, Hakuhodo Bangkok, Dentsu Japan, and BBH China pick up Bronzes
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The Gerety jury reached a record size this year, with 270 judges from 52 countries evaluating the work through...
THE WORK 2025 HOT LIST #11: TBWA\SMP Philippines
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Ranking at #11 in Asia is another TBWA network agency - TBWA\SMP Philippines with 24 Acceptances...
THE WORK 2025 HOT LIST #12: TBWA\Hakuhodo Tokyo
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TBWA\Hakuhodo Japan kick starts the countdown of Asia's The Work 2025 Hot List with 23 Acceptances...
Havas Malaysia and Directors Think Tank’s Chevie Law capture every mood with Rexona
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"I’m truly grateful to have been entrusted with this project," said Director Chevie Law.
Greyhounds strut the runway at NZ Fashion Week in new adoption campaign via Special New Zealand
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Greyhounds took centre stage in an unforgettable fashion show at New Zealand Fashion Week, as part of a bold new...
Bestads Best of the Week Reviewed by Neil Walker-Wells, CCO, not so secret, Toronto
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Beyond the Brief: Inside Bear Meets Eagle On Fire’s sci-fi scam saga with Steve Buscemi for Telstra
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Fresh off four mentions in Campaign Brief's Creative Circle this month, Telstra’s latest campaign is turning heads.
Samsung + Cheil showcase AI-enabled innovations with new global SmartThings home campaign
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"Our latest campaign illustrates the tangible benefits of Samsung’s unique AI Home experiences that users get to enjoy."
Sephora and Lady Gaga launch ‘We Belong to Something Beautiful’ global campaign via Maison BETC Paris and BETC Fullsix
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Sephora proudly unveils its “We Belong To Something Beautiful” signature campaign with Haus Labs By Lady Gaga.
Edelman India launches GCC Advisory Services
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Edelman’s GCC Advisory Services address three key imperatives, including brand building to attract talent in a highly...
VML India and Thums Up introduce two hands ritual with Shah Rukh Khan and Jagapathi Babu
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“This campaign redefines the biryani experience, transforming it into a bold new ritual where one hand simply isn’t..."
T8 Creations emerges from AnalogFolk Asia with new identity and modern service design focus
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T8 is led by two of the region’s most experienced digital consultants, Chris Ryan and Harry Llufrio.
Amazon Business aims to modernize procurement with new campaign in Japan via W+K Tokyo
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The film depicts a chaotic castle construction site, where confusion and inefficiency threaten progress.
INNOCEAN scores 14 awards at MAD Stars including Grand Prix for Night Fishing
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Beyond the awards, INNOCEAN co-hosted a lecture with Shinsegae Property under the theme “AI-Powered Digital Out...
116 Pictures, Singularity, m25, Dandelion Studios x Juice, Laird and Good Company and Campaign Brief Asia host Legendary Party at Mad Stars
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This was the 11th year we have hosted a party - over 100 MAD STARS delegates, judges and Young Creatives partied on...
Chris Kyme’s Postcard from Hong Kong: In search of the Sweet Spot
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So if you think of anything you’ve seen and admired of late that actually ran (think of anything from Uncommon...
Cheil wins the Network of the Year at MAD STARS
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‘Safe Sketch’ by Cheil Hong Kong for Save the Children bagged a Gold in Direct, five Bronzes, and ten Crystals.
Mahesh Ambaliya joins Grey India as Group CD
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Ambaliya has been part of the WPP family for nearly 11 years, with stints at Ogilvy and VML.
POP5 Bangladesh takes home Grand Prix at MAD STARS 2025
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Md. Tauhidul Azam and Abdullah Rana, attended the festival in South Korea and accepted the awards in person.
TBWA\HAKUHODO wins ten stars at MAD STARS 2025 including Gold for “Smart Eye Camera”
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TBWA\HAKUHODO has supported OUI Inc.’s mission to “reduce global blindness by 50%” by leveraging creativity...
Cyril Louis departs The Royals in Australia to join AKQA MENA as ECD, based out of Dubai
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Louis joined The Royals in late 2024 after two and a half years as global ECD at LePub.
CelcomDigi and Grey Malaysia unveil a nationwide tribute to real Malaysian stories
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In Dari Mata Kita, five directors from Directors Think Tank travelled the country with one mission — to document...
Flipkart Minutes delivers festive joy with quick commerce initiatives for Ganesh Chaturthi
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To take the experience from screen to street, Flipkart Minutes introduced key activations during the festive period.
WPP’s Andrew Scott to step down as COO and Board Member after 27 years of service
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After 27 years at WPP, and at a time of transition for the business, it feels like the right moment to make this change.
Wolf BKK and Factory 01 join Cute Press in a visual rebirth of self-expression
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A simple yet powerful short film symbolizing rebirth, which doesn’t mean leaving behind your old self...
Wolf Bkk Thailand and MullenLowe TREYNA Philippines take home Grand Prix of the Year awards at the MAD STARS 2025 Festival
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Grand Prix's also went to VML Manila, BBDO Bangkok, Innocean Korea, POP5 Bangladesh and Cheil Spain.
Apple TV and TBWA\MAL Seoul welcome Son Heung-Min to LAFC with Genmoji-powered billboards
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The creative reimagines Son’s iconic goal celebration as a Genmoji, appearing simultaneously in two cultural hubs.
AAAB hosts workshop to prepare Bangladeshi creatives for Cannes Lions
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Ali Rez, CCO of Impact BBDO for the Middle East, North Africa & Pakistan, and Seiya Matsumura, CEO of Black Cat White...
AI, Storytelling, and the power of human emotion take center stage on Day 2 of MAD STARS 2025
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Between the opening and closing presentations, AI was explored from multiple angles. Alejandro Di Trolio, European...
Dhruv Jugran takes the helm at PMG India as MD
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“Dhruv’s appointment as Managing Director, India, is a recognition of his exceptional leadership skills."
JSW MG expands EV awareness with new campaign featuring Varun Sharma and Pulkit Samrat
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The first film is about quirky place names across India, Pulkit and Varun banter their way through a fun guessing...
STADA Thailand appoints Havas Thailand as integrated health partner
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“We are delighted to partner with Havas Thailand as we advance our mission to deliver innovative healthcare solutions."
Final week to enter LIA: Final entry deadline Thursday September 4
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All entrants must be registered by today, Friday, 29 August.
m25 Global Founder Series: Nadya Tereshina on the UAE’s Innovative Creative Evolution
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Arriving in the UAE in 2011 from an agency background, Tereshina’s initial idea was simple yet ambitious to bring...
VML Thailand turn unused sauce packets into discounts in The Pizza Company’s new campaign
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The mechanic was pure simplicity: bring any unused sauce packets, from any brand, to any Pizza Company restaurant.
JSW MG Motor India highlights the role of family moments in car buying
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Set in the backdrop of an MG showroom, the story unfolds with a family exploring their next car. While the parents...
MTR Malls launches “POP into More” brand evolution via dentsu Hong Kong and TAPE THAT
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Renowned for their distinctive Tape Art, TAPE THAT has captivated audiences in over 40 countries with their use of...
Bestads Best of the Week: Forest Road’s ‘Just A Normal Beer’ via Jackpot
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Each week Bestads showcases standout global advertising work as reviewed by an esteemed international CD...
The m25 Global Creative Series Episode 5: Jasmine Huang’s guide to the future of creative in China
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The next 5–10 years will revolve around deeper AI integration, immersive experiences, and purpose-driven marketing.
AD ADDICT brings fun to Thai ad industry by replacing its CEO with a mascot ‘Super MWAH’
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Super MWAH is a mascot created to make advertising in Thailand fun again...