• TVC Directory
  • Advertise
  • BestAdsOnTV.com
  • Jobs
  • Rankings
    • Executive CDs
    • Agencies
    • Creative Directors
    • Creatives
    • TVC Directors
    • Clients
    • TVC Companies
  • Portfolio & Reel
  • Filters
    • Agencies
    • Awards
    • Campaigns
    • Expat News
    • New Business
    • News
    • Opinion
    • People
    • People Moves
    • Seen+Noted
    • TVC Production
  • Archive
  • ASIA
  • AUS
  • NZ
  • WA
Campaign Brief Asia
  • ASIA
  • AUS
  • NZ
  • WA
  • TVC Directory
  • Advertise
  • BestAdsOnTV.com
  • Jobs
  • Rankings
    • Executive CDs
    • Agencies
    • Creative Directors
    • Creatives
    • TVC Directors
    • Clients
    • TVC Companies
  • Portfolio & Reel
  • Filters
    • Agencies
    • Awards
    • Campaigns
    • Expat News
    • New Business
    • News
    • Opinion
    • People
    • People Moves
    • Seen+Noted
    • TVC Production
  • Archive

MAKE by KBank and NUTs Agency Thailand help Thais track their money and grow savings

January 26 2026, 12:13 pm | BY Adam Shaw | 0 Comments

Ever wondered why your savings disappear no matter how much you earn? You’re definitely not alone. Research shows that...

  
Bitget and Vantage Pictures launch campaign starring World Cup Champion Julián Álvarez
0 Comments
The films were shot in Madrid, Spain under an extremely tight schedule: Álvarez was available for just four hours to...
  
Coway Malaysia extends partnership with Grey Kuala Lumpur as lead creative agency
0 Comments
Building on a decade of success, Grey Malaysia is now working closely with its new agency partner, Dentsu Malaysia.
  
MAKE by KBank and NUTs Agency Thailand help Thais track their money and grow savings
0 Comments
With the Cloud Pocket feature, you can create unlimited pockets to organise your money exactly the way you want.
  
Magnum 4D’s Chinese New Year film via The Clan explores why mandarin oranges still matter
0 Comments
The film was produced in collaboration with Directors Think Tank and directed by Chevie Law.
  
Naga DDB Tribal appointed creative AOR for U Mobile’s brand and marketing services
0 Comments
"This was a highly rigorous and thoughtful pitch process, as finding the right creative partner at this stage of our..."
  
The Shout Group end year on a high joining Malaysia Airlines creative panel and a collaboration with Innocean
0 Comments
The collaboration with Innocean, which will see the Group develop advertising material for Hyundai’s Malaysian market.
  
Spikes Asia opens 2026 Young Spikes competition for emerging APAC creatives
0 Comments
Entries into the Spikes Asia Awards are also open until Thursday 29 January 2026.
  
Moved jobs since our last Campaign Brief Asia Creative Rankings? We want to hear from you
0 Comments
If you’ve changed agencies over the past 2 years, please contact us to update your new information.
  
TBWA\Thailand brings 365 days of One Bangkok to life in anniversary campaign
0 Comments
This story is told through the everyday lives of people across each universe, captured through different "days."
  
TBWA\Singapore and FairPrice bring Chinese New Year to life through everyday moments
0 Comments
The Mandarin-first campaign is led by three 30-second films directed by Tariq Mansor and produced by Cutscene.
  
RHB and THE SHOUT GROUP celebrates self-worth and resilience in Chinese New Year film ‘Dignity’
0 Comments
‘Dignity’ is inspired by the true story of Yap Sue Yii, the Co-founder and CEO of Komuniti Tukang Jahit.
  
IKEA turns art into furniture in ‘Affordable Masterpieces’ campaign via Memac Ogilvy
0 Comments
“Affordability has unfairly become shorthand for compromise. With this idea, we wanted to turn that thinking on its..."
  
Ghadi Detergent celebrates India’s everyday life in new film ‘Anokhe Desh ke Anokhe Mael’
0 Comments
The film takes viewers on a journey through everyday life in India, with scenes reimagined through the world of cloth...
  
Outreach wins ECI Awards 2025 Gold in China for “Mero Khukri”
0 Comments
Built on a belief that relevance matters, “Mero Khukri” reimagines how a legacy brand with deep cultural roots...
  
WPP set to launch WPP Production; new global powerhouse fuses WPP’s collective production expertise with advanced Gen AI
0 Comments
This strategic decision brings together all creative producers into a single global platform – bringing unprecedented in

GET THE CB
DAILY BULLETIN

Register for Free and receive the Campaign Brief Daily Bulletin. Type your email address in the space below.

GOLD SPONSORS

The Shout Group end year on a high joining Malaysia Airlines creative panel and a collaboration with Innocean

January 26 2026, 10:50 am | BY Adam Shaw | 0 Comments

Undeterred by the changes within the global advertising arena, The Shout Group’s growth continues unabated. Via its co...

  
Volvo and Grey Malaysia launch ‘SELAMAT’ to reintroduce safety ahead of ES90 debut
0 Comments
The campaign launched with the new ES90 disguised with a specially designed ‘Selamat’ camo wrap, which was driven...
  
The ingenious (mad, even) comedic imagination of Conor Mercury finds a home at EXIT
0 Comments
Last year, the eccentric comedic eye of an up-and-coming director became a new sensation in the indie music...
  
INVNT APAC promotes Senior CD Sarah Bailey to Executive Creative Director role
0 Comments
Based in Singapore, Bailey will lead INVNT’s growing creative team, driving innovation and storytelling excellence...
  
Kevin Swanepoel, CEO, The One Club for Creativity: Creativity Needs a Fairer Playing Field
0 Comments
Independent agencies are producing some of the most original work in the world, yet they continue to face
  
CLEAR enters Formula 1 with global Oracle Red Bull Racing partnership
0 Comments
As the team’s first-ever Official Haircare Partner, CLEAR will be displayed on the striking new RB22 and will also be...
  
Swastika Rahmadani elevated to Executive Creative Director at GOOD People Network
0 Comments
Under Rahmadani's leadership, the Jakarta office was named Digital Agency of the Year at ADFEST 2025 in March.
  
Bestads Best of the Week Reviewed by Alice Chou, Chief Creative Officer, Dentsu Creative, Taiwan
0 Comments
Each week Bestads [the global arm of Campaign Brief] picks the very best advertising in the world, in every medium...
  
Odd Assembly launches “Funny Business”; to mark next chapter as a global creative company
0 Comments
A rare self-initiated campaign created to articulate how Odd Assembly thinks and operates as it expands globally.
  
Spritzer celebrates family and health this Chinese New Year with ‘Unstoppable Love’
0 Comments
'Unstoppable Love' follows Dior and Joseph Lee, a.k.a Jobroseph, a modern couple whose family reunion sparks an...
  
Hakuhodo’s Virtual Sei-katsu-sha goes global, blending human insight with generative AI
0 Comments
This groundbreaking solution has already been embraced by numerous clients in Japan.
  
Viettel 5G’s ‘Uncle Badass’ turns Lunar New Year road trip into a celebration of modern families
0 Comments
What unfolds is a humour-driven road trip that quickly resonated on social media. Along the way, he plays games...
  
Hero and Saatchi & Saatchi India reimagine Himalayan prayer flags as portable first-aid kits
0 Comments
The initiative reimagines the iconic Tibetan prayer flags—long seen as symbols of protection and well-being...
  
Asian Paints captures the colours, stories and craft of India’s Northeast
0 Comments
Each palette reflects a cultural symbol or craft, from Manipur’s Longpi pottery and Assam’s iconic white-and-red...
  
Blak Labs Singapore’s Hwee Peng Koh named on inaugural One Show Indies jury
0 Comments
Greg Hahn, Co-founder and CCO at Mischief, Brooklyn, will serve as Jury President.
  
Countdown to The One Show 2026 entry deadline: This Friday, 23 January, 2026
0 Comments
The countdown is on for the The One Club for Creativity's entry deadline for The One Show 2026. The entry deadline is...

SILVER SPONSORS

MOST VIEWED

 
Last week to enter ADFEST 2026 Lotus Awards… January 5 2026, 10:04 am
 
 
Duolingo tap chess prodigy Praggnanandhaa to front for… January 13 2026, 1:16 pm
 
 
Coca-Cola launches Chinese New Year 2026 campaign via… January 20 2026, 9:48 am
 
 
Moved jobs since our last Campaign Brief Asia… January 26 2026, 7:11 am
 

LATEST ISSUE

Campaign Brief Magazine

After a strong foundation year GUT Asia sets its sights on brave work for the region

December 3 2025, 2:45 pm | BY Kim Shaw | 0 Comments

A year ago, GUT – one of the most creatively fearless independent agency networks in the world – landed in A...

  
Coca-Cola launches Chinese New Year 2026 campaign via WPP Open X, led by Ogilvy Shanghai
0 Comments
The campaign encourages Gen Z to bring fresh, playful ideas into festive moments in ways that still resonate with...
  
Mandy Wong promoted to Chief Executive Officer of TBWA\Group Singapore
0 Comments
“It’s a privilege to step into the role of CEO at a time when our industry is undergoing fundamental change."
  
The Producers appoints Jerrica Tan as Australia–Asia production bridge
0 Comments
Tan will work across The Producers' roster of directors, supporting collaborations between Australia and Asia.
  
ADFEST names dentsu Global CCO Yasuharu Sasaki as 2026 Grand Jury President
0 Comments
ADFEST 2026, Human+, will be held Thursday 19 - Saturday 21 March 2026 at the Royal Cliff Hotels Group in Pattaya.
  
Flipkart enlists Harbhajan Singh to challenge India’s ‘Chaanta’ tradition
0 Comments
The film closes with a simple, pointed message: chaantas aren’t the solution - upgrading with Flipkart’s Republic Day...
  
Beyond the Brief: SICKDOGWOLFMAN peels back the creative process behind SLATHER’s new campaign
0 Comments
One year after launching with a cinematic warning that “the sun is not your friend”, SLATHER has followed up with a...
  
The 47th AWARD Awards launches with new campaign via Bear Meets Eagle on Fire
0 Comments
Entries are now open for the 47th AWARD Awards, APAC’s benchmark for creative excellence, supported this year by a...
  
Omnicom Advertising unveils new Hong Kong structure and leadership team lead by Andreas Krasser, John Koay, Maggie Cheung and Ida Mak
0 Comments
Omnicom will relaunch BBDO in Hong Kong, establishing it as the network's second creative agency brand in the market...
  
Bestads Best TV/Film of the Week: Alon Seifert’s ‘Better Safe Than Neutered’
0 Comments
The film was selected by this week's guest judge Chris Beresford-Hill, Worldwide Chief Creative Officer at BBDO.
  
Philippine Airlines turns pre-flight safety video into Filipino telenovela with BBDO Guerrero
0 Comments
"The brief was simple but ambitious: take something passengers tend to overlook and make it unforgettable."
  
ADC and Dreamina AI Partner On Free AI Visual Design Category for ADC 105th Annual Awards
0 Comments
Winners receive coveted ADC Gold, Silver or Bronze Cubes, and cash prizes totaling $30,000.
  
Last day to enter ADFEST 2026 Lotus Awards
0 Comments
ADFEST 2026, Human+, will be held Thursday 19 – Saturday 21 March 2026 at the Royal Cliff Hotels Group in Pattaya.
  
Kymechow Hong Kong and One Sly Dog behind new corporate film for Link Asset Management
1 Comment
The film recalls the sometimes challenging path the company has had to navigate since its listing in 2005.
  
Applebox Asia welcomes Ian Jeon to directors roster across Singapore, Thailand and Malaysia
0 Comments
The Korean director first captured industry attention with his standout work “AI Point of View” for the Korea Tourism...
  
Yell Worldwide expands Southeast Asia footprint with Kratingdaeng Indonesia partnership
0 Comments
The collaboration brings together Thai creative leadership from Yell’s Bangkok HQ and Bailey|Capel Jakarta.

Campaign Brief Asia 2024 Creative Rankings: Download the full coverage of Asia’s 205 most awarded agencies + 2329 most awarded creatives

March 10 2025, 1:20 pm | BY Kim Shaw | 0 Comments

This is the 29th annual edition of the Campaign Brief Asia Creative Rankings, which launched way back in 1995 and saw Da...

  
Integrated marketing agency IdeasXMachina Advertising appoints Shayne Madamba as MD
0 Comments
Madamba has built a reputation as a trailblazer in the industry. At just 31, she was appointed GM at iProspect.
  
ADC Young Guns 23 names four Asia-based creatives among global winners
0 Comments
Vanissa Foo, Keita Kuki, Michael Lim and Antonio Reinhard Wisesa as Asia-based winners of the prestigious ADC Young...
  
VIRTUE Asia strengthens entertainment-led creative with Will Beale as Creative Director
0 Comments
During more than five years at VaynerMedia, Beale served as creative director, leading work for major APAC clients...
  
Flipkart gamifies Pongal ritual with interactive digital experience by 22feet Tribal WW India
0 Comments
To play and win, users must time the Pongal boil perfectly - the higher the foam rises, the better the deals.
  
NYF Advertising Awards Open for Entries with New ‘No BS’ 2026 Campaign via Grey New York
0 Comments
The New York Festivals Advertising Awards is now open for entries, kicking off a new season with a sharp, self-aware...
  
dentsu Singapore uses AI and audience data to boost Standard Chartered conversions
0 Comments
Standard Chartered sees 385% conversion lift via dentsu Singapore’s precision targeting.
  
Bestads Best of the Week Reviewed by Chris Beresford-Hill, Worldwide CCO, BBDO
0 Comments
Each week Bestads [the global arm of Campaign Brief] picks the very best advertising in the world, in every medium...
  
Duolingo tap chess prodigy Praggnanandhaa to front for chess course push with Talented
0 Comments
"Choosing Rameshbabu Praggnanandhaa as the face of the course in India was a natural decision."
  
Paul Bradbury takes the helm as CEO at VML ANZ succeeding Tom Tearle
0 Comments
“Working with the VML ANZ team fills me with immense pride and gratitude,” said Tearle. “We’ve achieved remarkable..."
  
Ali Shabaz departs The Brand Agency in Perth after 6 months in the ECD role
0 Comments
The agency’s 20-strong creative and design team will be led by Steve Straw and Dan Agostino.
  
The One Show introduces new Best Use of TikTok award: Free to enter
0 Comments
The One Club for Creativity has expanded its ongoing partnership with TikTok with the launch of the new...
  
Chris Kyme’s Postcard from Hong Kong: Over qualified or over the hill?
1 Comment
It got me thinking, is Lionel Messi overqualified? When he was joining Inter Miami, did they say “Sorry pal, you’re..."
  
Toyota Motor Asia launches new regional brand campaign with The Crisp Group
0 Comments
The campaign responds to a rapidly evolving mobility landscape shaped by new technologies, powertrains, and rising...
  
Omnicom Media APAC releases 2026 trends report
0 Comments
10 trends revealed on the back of the recent Consumer Electronics Show in Las Vegas.
  
GIGIL Manila brings a snowman to the Philippines for PalawanPay’s Christmas Gold Promo
0 Comments
The films follow a snowman desperately needing snow to stay stable during the blazing Filipino summer heat.
  
Spotify Wrapped 2025 Vietnam and Happiness Saigon go “Unapologetically Vietnamese” with Real-World Fandom Experiences
0 Comments
At the Orange juice installation, fans were invited to step into a space that mirrored a familiar street-side juice...
  
INNORED and AHC reimagine T-SHOT line with dynamic, precision-focused skincare
0 Comments
To bring the concept to life, AHC chose Winter from global sensation aespa as the campaign face.
  
Cosmix and The New Thing challenge the “Healthy but Not Tasty” protein bar stereotype
0 Comments
The film borrows the familiar language of food advertising, only to break the fourth wall and strip it back to what...
  
Marriott Bonvoy makes loyalty effortless in new BBH Singapore campaign
0 Comments
Directed by Emmy Award-winner Rhys Thomas and produced by Stink London, it captures the traveller’s surprise at every...
  
Ogilvy Malaysia reveals new report on ‘The Future of Health & Wellness’ in 2026
0 Comments
Covering 15 trends identified throughout 2025, the report asserted that the era of intense, solitary wellness...
  
Tra Mongkut and VML Thailand turn soil data into experience with B2B farm-stay program
0 Comments
“Soil Stay” lets farmers visit model farms that match their soil, combining rest, learning, and smarter farming.
  
Pumpui + Yell Bangkok launch Nolingual Font to break through Thai-Korean food market clutter
0 Comments
The typeface was developed by deconstructing Hangul into its grid system and basic shapes, then using these...
  
KEPCO unveils global brand identity with Times Square and Silicon Valley launch
0 Comments
As KEPCO’s international presence expanded following its New York Stock Exchange listing...
  
GOODSTUPH Singapore strengthens senior creative leadership with Sofia Tawasil
0 Comments
Originally from Manila, Tawasil worked on Leo Manila's highly awarded McDonald’s Unbranded Menu.
  
Coway Malaysia names dentsu Malaysia to lead creative for key campaigns
0 Comments
"Beyond a creative mandate, this partnership is an opportunity to shape conversations around wellness, innovation..."
  
Tay Guan Hin: A Conversation Creative Leaders Need to Have
0 Comments
Most people only start thinking about their personal brand when something goes wrong. By then, they are already reacting
  
Disney+ Philippines and Leron Leron Sinta give Filipino basketball fans a holiday Slam Dunk
0 Comments
The campaign marks the start of a new partnership between Leron Leron Sinta and Disney+ Philippines...
  
KFC Thailand turns new year blessings into a ‘Fortune Bucket’ experience
0 Comments
The Fortune Bucket campaign combines delicious flavour with auspicious blessings for the year ahead, featuring...
  
Coca-Cola gave the ‘Sound of Home’ to overseas Filipino workers in Australia over Christmas
0 Comments
The 24-hour broadcast went on air from 6pm on Christmas Eve to 6pm on Christmas Day.
  
OPPO India launches ‘Live it your way’ campaign ahead of Reno15 Series debut
0 Comments
The film opens at a crowded airport during peak travel season, where a cancelled flight disrupts carefully laid plans.
  
Ogilvy Singapore tops APAC performances in The One Club’s 2025 Global Creative Rankings
0 Comments
The annual worldwide benchmark report, which is free to view, is the industry’s most comprehensive reflection of creativ
  
Haier India’s AI-led Christmas film brings the magic of the season to life through a cookie
0 Comments
Haier’s film celebrates how the magic of Christmas touches every life, not just humans, but all living beings...
  
MLA’s blockbuster Summer Lamb commercial via Droga5 takes on the World Happiness Index
0 Comments
‘Lambassador’ Sam Kekovich is back for his most important job of the year – delivering us the brand new Australian Lamb
  
Cheil Seoul launches safety app to protect Jeju Island’s traditional haenyeo women divers
0 Comments
The Haenyeo Safe Buddy app launched in March and is currently used by 300 haenyeo. Over the past ten months, there...
  
Last week to enter ADFEST 2026 Lotus Awards – Deadline closes Friday 9 January
0 Comments
ADFEST 2026, Human+, will be held Thursday 19 – Saturday 21 March 2026 at the Royal Cliff Hotels Group in Pattaya.
  
Bestads Rankings 2025: Which are the Top Advertising Agencies in the Top 20 Countries?
0 Comments
Australia, UK, USA, Thailand and New Zealand are the top five countries in the 2025 Bestads Rankings. Australia was the
  
Vale awarded creative John Bailey, co-creator of some of Australia’s most memorable campaigns
2 Comments
Bailey had leading roles at Jakarta based agencies JWT, McCann, DDB, Ogilvy RedWorks and his own agency Bailey Capel.
  
The Glue Society’s Jonathan Kneebone on 2025 – The Year When The World Nearly Lost Its Marbles
0 Comments
Written by The Glue Society’s Jonathan Kneebone
  
Philippine Airlines and BBDO Guerrero turn in-flight safety video into a safetynovela
0 Comments
The film reframes conventional aviation safety messaging through culturally rooted storytelling.
  
Asian Paints Unveils St+art Kolkata Festival 2025–26 with The Third Space: Ballygunge Art Project
0 Comments
Among the core installations is the Colour Corridor, inspired by Chromacosm, alongside a range of urban interventions...
  
Cathay and Leo Hong Kong launch ‘Unpack Your 2025’ to celebrate members’ travel memories
0 Comments
Each customised experience highlights the memories members have made throughout the year with Cathay...
  
Independent agency Motley calls out adland clichés with Cards Against Advertising card game
0 Comments
“It’s a product designed by people who work in the industry, for people who live its realities every day.”
  
Bajaj Broking simplifies market entry with ‘Seedhi, Simple Investing’ campaign
0 Comments
Each campaign film presents a common real-life situation where individuals delay or avoid investing due to confusion...
  
Fernleaf modernises iconic ‘Ibu’ song for new Full Cream Milk film via Havas Malaysia
0 Comments
“We took the iconic song and gave it a modern twist to evoke nostalgia while resonating with today’s mothers."
  
Air India unveils “Change is in the Air” campaign ahead of 2026 transformation
0 Comments
Across five films, the campaign presents the new Air India experience: refurbished cabins in Economy, Premium Economy...
  
Toyota HiLux unleashes dog army in latest Saatchi Australia film directed by Christopher Riggert
0 Comments
Dogs from all walks of life irresistibly drawn to the the new HiLux...
  
Makro and YDM Thailand give billboards to local restaurants with “The People Contract”
0 Comments
Makro handed over its billboards across Bangkok to local restaurants. Each site was redesigned as a local food guide.
  
Leo Hong Kong extends Cathay Cargo’s ‘We Know How’ platform with ‘How on Earth’
0 Comments
Every story featured in the campaign is inspired by real shipments from Cathay Cargo’s history, and points boldly...
  
Flash Bomber Bangkok introduces Dutch Mill DR-1 with “Explore the Living World in You” film
0 Comments
The film opens with a journey through human history, highlighting how new science has the power to change the world.
  
Saudi Tourism Authority partners with F5 Shanghai to attract Chinese visitors with new “Immerse Your Soul in Arabia” campaign
0 Comments
The fim casts a 7-year-old Chinese girl as the narrator and “witness,” creating clear differentiation from competing...
  
Ogilvy Vietnam and Nestlé MILO spotlight lesser-known sports with ‘See Games Equal’ campaign
0 Comments
To launch the See Games Equal movement over 30 real kid athletes from across Vietnam for a green-screen shoot.
  
Dove India launches #ChangeTheCompliment to shift praise from looks to confidence
0 Comments
With its latest campaign, #ChangeTheCompliment, Dove is encouraging a simple but powerful shift in everyday language.
  
AKQA and ITOCHU expand partnership, unify Japan operations under single AKQA brand
0 Comments
The expanded partnership strengthens AKQA’s long-term investment in Japan and elevates the services and scale...
  
DS Group turns outdoor media green with ‘Living Billboard’ plantation initiative
0 Comments
The installation of the ‘Living Billboard’ campaign is a large green billboard made of 4,000 plants, strategically...
  
Hakuhodo First and Toyota turn speeding into a conscious choice in Thailand road safety film
0 Comments
Told through the voices of people who already know what will happen, the film calmly describes the crash before it...
  
Bestads Best TV/Film of the Week: Chanel’s Metiers d’Art 2026 ‘Metiers d’Art 2026 Show’
0 Comments
The film was selected by this week's guest judge Jordan Doucette, Chief Creative Officer at McCann Canada.
  
Cheil turns scammers’ voices into wanted posters for Korean National Police Agency
0 Comments
Using waveform graphs extracted from actual voiceprint samples of phone scammers, Cheil created a virtual composite...
  
DDB Group Philippines Chairman Gil G. Chua receives MSAP Media ICON 2025
0 Comments
"This industry has given me a meaningful life, and my purpose has always been to pay it forward."
  
GUT Asia launches Stella Artois x Netflix Culinary Class Wars campaign in South Korea
0 Comments
Culinary Class Wars was a cultural phenomenon in South Korea, and globally, when it launched in South Korea...
  
David Droga among six legends to be inducted into 75th AAF Advertising Hall of Fame
0 Comments
The Class of 2026 also includes Susan Fowler Credle (Interpublic/FCB), Gordon Bowen (mcgarrybowen/Dentsu)...
  
adidas opens mountain teahouse experience deep in Kazakhstan’s Butakovskiy Gorge
0 Comments
Deep in Kazakhstan’s Butakovskiy Gorge, adidas TERREX Teahouse, a purpose-built mountain retreat designed to...
  
New Thai indie agency NUTs debut film highlights smart, simple home painting for Beger Paint
0 Comments
NUTs only recently opened their doors with high profile Thai creative leader Supparat Thepparat as Creative Partner...
  
Childhope Philippines, Ely Buendia and BBDO Guerrero launch “Donate to View” charity film to support Children in street situations
0 Comments
The short film which officially launched today serves as the centerpiece of Childhope’s Christmas fundraising effort...
  
Bestads Best of the Week Reviewed by Jordan Doucette, Chief Creative Officer, McCann Canada
0 Comments
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
  
BBH India’s Parikshit Bhattaccharya takes on expanded role as CCO at Propagate India
0 Comments
"I look forward to collaborating with such a stellar team to help brands create serious cultural capital.”
  
Top creative leader Nils Andersson launches FIFTYSIX: A China-born fine fragrance brand
0 Comments
“We begin with eight stories that span the culture,” says Nils. “Each with its own unique backstory.”
  
Publicis Groupe welcomes back Huw Gildon as Chief Strategy Officer in Vietnam
0 Comments
Most recently as Chief Strategy Officer for Edelman APAC, Gildon returns to the Groupe in Vietnam.
  
AAMS names finalists for the Gong, Singapore Media Marketing Awards + The Crowbar Awards
0 Comments
Early bird tickets for SMMA are available from today until 20 December 2025.
  
MullenLowe TREYNA Philippines rebrands to TREYNA following Omnicom-IPG merger
0 Comments
Named after its founders and current leaders, TREYNA traces its roots to Lintas, headed by Francis B. Trillana.
  
anew Bangkok turns Thailand’s remote homes into smart homes with AIS 3BB Fibre3
0 Comments
Through this story, the campaign aims to inspire homes across Thailand - from wooden houses in forests to seaside...
  
BBDO Guerrero Philippines elevates Nikki Sunga, Andi Olbés and Emman Carandang to Group CDs
0 Comments
“Nikki, Andi, and Emman have proven themselves to be exceptional creative leaders."
  
True Corporation and TBWA Thailand\Juice call for sportsmanship beyond the field
0 Comments
While rooted in the cultural energy of the SEA Games, the campaign deliberately steps beyond sports.
  
Canva’s 2026 Design Trends Report highlights shift toward ‘Imperfect by Design’
0 Comments
Australian-founded Canva, one of the world’s leading all-in-one visual communication platforms, has unveiled its...
  
Vale legendary Ad Man Jim O’Mahony ~ a legend at Lion Nathan, a legend at Saatchi & Saatchi
0 Comments
O'Mahony exemplified that rare blend of business sharpness and passion for creativity. He mentored many, inspired fearle
  
Omnicom merger changes continue with Valerie Madon stepping down from CCO role at McCann
0 Comments
Madon's departure comes as McCann and MullenLowe Singapore are set to combine...
  
MullenLowe TREYNA Group announces wave of promotions including Mel Jimenez as COO
0 Comments
Creative elevations include: Mylo De Borja as Head of Art, Vinci Divinagracia as Associate Creative Lead, Cyara...
  
Dentsu Creative’s 2026 Trends Report highlights new consumer behaviors amid rapid change
0 Comments
This instinct to soothe through softness and story sits at the heart of the report’s “Escape Velocity” theme.
  
m25 Global Creative Series Episode 16: M&C Saatchi UAE’s Cristiano Tonnarelli on crafting purpose-driven campaigns across the globe
0 Comments
Tonnarelli was apart of the Ogilvy Singapore team that won Singapore’s first Cannes Lion Grand Prix.
  
Spikes Asia names 93 APAC leaders to sit on the juries for 2026 awards
0 Comments
This year marks the highest representation from Central Asia, with Jury members from Kazakhstan and Uzbekistan.
  
Chariot Agency and DTT show Malaysians how simple paying abroad can be with DuitNow QR
0 Comments
“We wanted a human, memorable way to convey that feeling of familiarity,” said Christyna Fong, Creative Director.
  
Gerety Awards introduces the Moments Cut and reveals the 2026 Grand Jury
0 Comments
Merlee Jayme said: “When creativity shows up with heart and speed, a passing moment becomes something that matters."
  
Mumbai’s Sea Link becomes canvas for Sting Energy and Mercedes-AMG F1 activation
0 Comments
In India, the Bandra-Worli Sea Link became a stunning canvas, captivating thousands with the display.
  
Are brands too fearful of the Australian social media ban? It’s time for progress, not panic.
0 Comments
Co-written by WiredCo.'s David Kennedy and Steph Edwards.
  
Snack Jack Ring Films by Choojai & Friends turn the generation gap into shared family moments
0 Comments
The series follows a mother who warps into her son’s gaming world and a father who enters his daughter’s social-media...
  
Yohei Adachi joins S4Capital’s Monks from AKQA as Group Creative Director for Japan
0 Comments
Adachi has worked at BBH Tokyo and W+K Tokyo, creating campaigns for brands like Nike, Axe, Levi's, Audi, and Sony.
  
NexGen 2026 returns with new mentorship programme for young creatives
0 Comments
The winning team will represent Singapore at the Cannes Young Lions International Festival of Creativity.
  
The One Club for Creativity Reveals 41 Asian Jury Members for The One Show 2026
0 Comments
Early judging starts in January 2026, and finalists will be announced in May 2026. 
  
APAC Effie Awards names Visa’s Danielle Jin as 2026 Chairperson
0 Comments
Danielle Jin, Senior Vice President and Chief Marketing Officer at Visa Asia Pacific has been appointed by Effie...
  
Predictive audiences elevate Royal Brunei Airlines’ digital marketing via Merkle Singapore
0 Comments
The results outperformed traditional segments, achieving a 5.87% conversion rate, 37% higher click-through rates.
  
As the networks reshuffle, UltraSuperNew opens the doors with ‘Tokyo Calling’
0 Comments
Although they can’t help the thousands having a particularly gloomy Christmas this year, they are hoping...
Campaign Brief
  • Home
  • About
  • Contact Us
  • Subscribe eMail
  • Subscribe Magazine
  • Portfolio & Reel

Copyright © 2026 Campaign Brief