The Nine Shanghai’s Jody Xiong directs new tourism film ‘Fascinating’ for Shenzhen, China
October 20 2025, 9:00 am | | No Comments
On September 27, World Tourism Day, Shenzhen, China released ‘Fascinating,’ a 12-minute city symphony celebr…
MTR’s new campaign with DDB Hong Kong brings Hong Kong’s transport future to life
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The film takes inspiration from and pays homage to the iconic HK TV drama, “A Step into the Past”.
Apple’s latest Mac campaign inspires the world to start from a blank page
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The spot opens with the familiar blink of the Mac cursor against a white screen, inviting the audience to see...
Clemenger BBDO Melbourne ECD Ant Phillips departs agency after more than two decades
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Campaign Brief can reveal that after more than 20 years with Clemenger BBDO Melbourne, ECD Ant Phillips has departed...
Former Mindshare Sydney MD Kate O’Ryan-Roederas set to join Havas Media ANZ as new CEO
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Havas Media ANZ has announced the appointment of Kate O’Ryan-Roeder as Chief Executive Officer following an extensive...
Good Times: Two and a half days of intense judging, creative energy and serious fun at the 2025 One Asia awards judging in Seoul
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Here are some good times captured by the Campaign Brief Asia (and others) camera....
m25 founders series: 116 Pictures’s Gordon Westman
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We started with a simple idea: bring international creative expectations into Vietnam without losing the authenticity...
MG Thailand’s ‘Lifetime Warranty’ becomes a story of care in film by Dream Riders Thailand
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The film follows a young woman rushing to see her mother in the hospital.
Wakefit and The New Thing remind sleepless shoppers to ‘sleep right, shop right’ this Diwali
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Ever regretted a Diwali shopping binge after staying up all night chasing “steal deals”? And those awake are robbed...
Entries to 2025 ONE Asia Creative Awards increase by 20% with the Mayor of Seoul recognising the event’s arrival + support of creative industries
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This year’s judging theme, “The Five Senses of Seoul,” invited jurors to experience the city...
ONE Asia Creative Awards 2025 wraps up two days of judging at the Shilla Hotel in Seoul
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“The insights, attention to detail, and focus on each category were outstanding. The process was “intense, honest..."
The Nine Shanghai’s Jody Xiong directs new tourism film ‘Fascinating’ for Shenzhen, China
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Fascinating traverses iconic Shenzhen landmarks: a pianist conjuring the sound of the sea at the Cloud Observatory...
Dentsu Creative Webchutney and Greenlam Celebrate the heart of Diwali in new film
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The story follows a modern-day couple & their emotional journey that ultimately leads them to celebrate Diwali together.
Peps Industries launches festive campaign encouraging rest amid Diwali chaos
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The film captures the scenes of families preparing for festivities and laughter filling the air, and a twist that...
Safe Sound Check debuts to support sensory accessibility during World Sensory Month via Project Inclusion Network, Jayme HQ + partners
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The project even tapped the neurodivergent creatives of The Misfits Camp to conduct research, help design and test...
Absolut Vodka & SPRITE launches in Singapore celebrating life’s spontaneous moments
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The Absolut Vodka & SPRITE Ready-To-Drink Cocktail is exclusively available in select 7-Eleven stores nationwide.
Inside the Room Where Creativity Gets Judged: Tanvi Shah’s Creative LIAisons Experience
October 15 2025, 9:20 am | | 1 Comment
Freelance Creative Consultant, Tanvi Shah was one of 130 young creatives from around the world who took part in the 2025…
ONE Asia Creative Awards welcomes judges to Seoul for its fifth edition
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As the judging begins today at The Shilla Hotel jurors from 15 countries gather to evaluate Asia-Pacific’s...
KRAFTON India brings stepwell heritage to life inside BGMI in collaboration with tgthr.
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The campaign transforms the in-game stepwell into ‘India’s hottest tourist destination, not on any map’.
McDonald’s India turns social media feedback into a feast in new DDB Mudra campaign
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The campaign includes 3D ‘Comment Burger’ installations at high-traffic locations in Mumbai and Bangalore.
India Gaming Awards 2025 honor top creators as dentsu and IWMBuzz reveal report
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The India Gaming Report 2025 paints a picture of an industry that is vibrant, mobile-first, and creator-led.
The m25 Global Creative Series episode 11: Maan Bautista on chasing ideas that feel real
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We may not have the biggest budgets or the latest tech, but our creativity stands shoulder to shoulder with the best...
Talented India’s latest campaign positions Mohey as India’s destination for vibrant colours
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"We built the set with deliberate neutrality and kept the lighting meticulously consistent to eliminate colour cast.”
Bestads Best of the Week Reviewed by Justin Joshua, Global Creative Lead, The LEGO Group
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
ADFEST 2026 announces ‘Human+’ theme, putting humanity at the heart of creativity
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ADFEST 2026 will be held Thursday 19 – Saturday 21 March 2026 at the Royal Cliff Hotels Group in Pattaya, Thailand.
Digital 2026: Internet users pass 6 billion, social media users become a ‘supermajority’, and AI use tops 1 billion
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Digital 2026 provides compelling evidence that more than 1 billion people now use standalone generative AI tools...
Garden and dentsu Hong Kong celebrate everyday joy with “Let Every Day Bloom” campaign
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Dentsu Hong Kong thoughtfully shot the campaign video in familiar, everyday locations that resonate with the local...
Air India Express embarks on a new journey with ‘Xplore More, Xpress More’
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The film follows a free-spirited traveller exploring diverse destinations within India and beyond.
Tourism Authority of Thailand names Lalisa “Lisa” Manobal as Amazing Thailand Ambassador
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Lisa is one of Thailand’s greatest sources of pride. With her globally recognized achievements and success, she...
Dentsu appoints Rohit Potphode to lead sports, gaming, and live experiences in India
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This appointment comes on the heels of dentsu’s launch of its Sports & Entertainment Network in India.
INTO Creative + Chupps Footwear make an impact with India’s first biodegradable billboard
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It took four days to mount this new 20 feet x 10 feet billboard in Bandra, Mumbai. Made entirely of biodegradable...
Spritzer launches SILIQA campaign to unlock the secret to your best you
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The video showcases the natural benefits of silica-rich hydration — enhanced skin elasticity and glow, smoother...
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BBDO Bangkok lands Grand Prix and 3 Gold statues at LIA for hilarious ‘Death of a Salesman’ campaign for Five Star Chicken
October 1 2025, 9:35 am | | No Comments
BBDO Bangkok scored a major creative achievement overnight – winning the Grand LIA and three Gold statues for thei…
Hall of Fame Awards 2025 opens for nominations celebrating “Legends Who Light the Way”
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“I am inspired by the extraordinary talent and unwavering dedication within our community."
Paulo Marquez joins Propel Manila as new Business Unit Director
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“I am truly honored to be welcomed by Propel, which is a recognized powerhouse of talent,” said Marquez.
Bestads Best of the Week: Olga Basha ‘New Jeans’
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Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative...
DBL Ceramics and POP 5 Bangladesh turns waste into learning with TileChalk initiative
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Through six months of research and collaboration with chalk manufacturers, the residue sludge was re-engineered into...
Inside the Room Where Creativity Gets Judged: Tanvi Shah’s Creative LIAisons Experience
1 Comment
I was assigned to the TV & Cinema and Online Film categories, and over the course of the judging days, I watched...
The One Club Launches The One Show Indies To Celebrate Independent Agencies
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The One Club for Creativity has today announced the most significant change to its global One Show awards in decades...
Tanishq celebrates the spirit of home this Diwali with ‘India Wali Diwali’ campaign
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The film is narrated through the eyes of a young girl who has never experienced Diwali in India, the story unfolds...
Cheil India and Samsung unveil ‘E-Mutant’ for International E-waste Day
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Cheil India and Samsung present ‘E-Mutant’, a gripping digital film that exposes the hidden dangers of e-waste.
Eclectic Music joins the m25 Network: A star-studded leap in global music production
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Eclectic’s founders have collaborated with global icons including John Legend, RAG N Bone Man, Billy Porter, Joss Stone.
Unlocking ADHD shines a spotlight on strengths and creativity of the ADHD community
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The book reframes ADHD through stories of resilience and creativity, while also sharing practical strategies...
McCann Worldgroup, L’Oréal Groupe and Mastercard Discuss the Future of Brand Impact in the Age of Technology at SXSW Sydney
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Global creative network, McCann Worldgroup, hosted a powerhouse panel at SXSW Sydney, bringing together brand leaders...
KFC Thailand retains Initiative as Media AOR
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"KFC is one of the most iconic and loved brands in Thailand, & we are honoured to continue this journey alongside them."
Oreo and Leo Indonesia reimagine an iconic ritual for a new generation with BABYMONSTER
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Oreo dropped the hero film, with BABYMONSTER frozen in place until the irresistible taste of Oreo transforms its...
Julie’s and GOVT Singapore release Deepavali short film ‘The Duel’ exploring family dynamics
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Ever experienced that love-hate relationship with your relatives, especially during festive gatherings?
Masterchow and tgthr pause tempting food posts in solidarity with Karwa Chauth fasters
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Masterchow and tgthr have launched India’s first “Visual Fast” on Social Media for Karwa Chauth.
Campaign Brief Asia 2024 Creative Rankings: Download the full coverage of Asia’s 205 most awarded agencies + 2329 most awarded creatives
March 10 2025, 1:20 pm | | No Comments
This is the 29th annual edition of the Campaign Brief Asia Creative Rankings, which launched way back in 1995 and saw Da…
TBWA Asia’s CCO Peter Khoury on Judging at LIA, Branded Entertainment and Asia’s Creative Edge
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Khoury emphasised the importance of presenting entries with strong cultural context and strong narratives.
Minotaur Manila’s Rey Tiempo’s LIA Diary: A gamer in the jury room
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I was impressed by the potential for this idea to grow beyond Elgiganten’s retailers and current platforms, to expand...
TBWA\MAL Tokyo’s Elise Meng’s wrap-up and highlights of LIA Creative LIAisons in Las Vegas
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I found Suzanne Powers and Andrea Diquez's talk on "Unpacking Creativity's Secret Weapons (of Strategy and Business)"...
Coca-Cola and FVSE create a hyper-surreal soundscape of brain freeze
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Each track chases that impossible moment when everything locks up… then explodes.
Sour Bangkok’s Nopparath Eksuwancharoen’s LIA Diary: Why LIA judging truly stands out
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I absolutely love that young creatives get to experience the judging room before they become jurors themselves.
Coffee with a side of couture: Luxury is now an experience game By Rina Sugianto, Client Director, Media, dentsu Singapore
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Luxury today is emotional, immersive, and deeply personal - shaped by experiences that resonate on a cultural and...
Flash Bomber serves up a winning launch with ‘The Banana Ad’ for Ace of Clubs Bangkok
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To introduce the club to a niche audience of tennis enthusiasts, the agency created The Banana Ad.
FairPrice Group’s new campaign highlights the power of everyday moments via BBH Singapore
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The films translate functional value into emotional benefits through the micro-moments in a young family’s day, made...
Dove marks International Day of the Girl with a call to “change the compliment” in new global campaign via Zulu Alpha Kilo, NY and Canada
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This International Day of the Girl, Dove is launching a global campaign created by Zulu Alpha Kilo New York and Canada.
Leo scores Grand Effie at 2025 Australian Effie Awards for Suncorp; BMF takes out Effective Agency of the Year title; Aldi named Effective Advertiser of the Year; 2 Golds to Clems, VML
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Overall, six Gold Effies were awarded at the awards event tonight in Sydney, along with 21 Silver and 28 Bronze awards,
Asian Paints reimagines ‘Har Ghar Kuch Kehta Hai’ to celebrate modern homes and their stories
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It’s a gentle reminder that the true essence of a home is more than just walls and roofs; it resides in the people...
m25 founders series: Laird and Good Company’s Sarah Laird
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I really believe the most important thing is to always be in action and just keep shooting. Don't get frustrated if...
Wolf BKK Thailand’s Panupong Putong’s wrap-up of the LIA Creative LIAisons in Las Vegas
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One line from a panel that stuck with me was, “If you have imposter syndrome, it means you’re in the right room.”
GIGIL darkens Manila’s Grand Canal with ‘Black Tears’ stunt for Netflix’s Wednesday Season 2
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To drive engagement for season two of the series, GIGIL worked with the Venice Grand Canal Mall.
Thomas Hongtack Kim on the LIA 2025 jury: Fair, in-person judging brings out the best work
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A great judging experience, surrounded by inspiring work and creative minds from around the world...
Hellmann’s India launches ‘Dry Bread Gone, Creaminess On!’ campaign with Edelman + Ogilvy
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The film introduced animated Tastebuds with their verdict: “Dry Bread Gone, Creaminess On.”
Made by Dyslexia reveals the economic cost of not harnessing Dyslexic Thinking in global OOH push via DDB Group Melbourne + Ocean Outdoor
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This global Dyslexia Awareness Day (8th October), Made By Dyslexia has launched a major global out-of-home campaign...
KFC launches a chicken meets sauce sweet love story in ‘Sweet Tokyo’ campaign via Ogilvy
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Renowned Japanese director Hiroshi Kikuchi has packed both absurdist comedy and dynamic action into a new, fully...
Google Gemini and DDB Group Singapore launch student-driven campaign in Indonesia
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Every creative touchpoint, from films to out-of-home, was co-created using prompts provided by the students themselves.
Bestads Best of the Week: Midkey’s ‘The Quest’ via GAME Creative, Australia
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The ad was selected by this week's guest judges Imogen Tazzyman and Dan Noller, ECDs at McCann Manchester.
When gamers get stuck, Jeep shows up: Publicis Middle East presents the “Rescue Squad”
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“Rescue Squad flipped one of gaming’s biggest frustrations into surprise and community. That’s pure Jeep DNA.”
Peter Khoury’s LIA Diary: Judging work that contributes to culture, not just interrupts it
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There was no recommended quota for awards. That gave us the freedom to decide what deserved recognition.
Akihito Omi’s Creative LIAisons wrap up: Discovering My Weapon That Crosses Borders
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I’ve always dreamed of working abroad. I want to become a creator who can make an impact globally.
Aussie + UK creatives launch unofficial souvenir of LIA Creative LIAisons: Traces of Treasure
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Traces of Treasure is inspired by the undeniable scent of the Treasure Island Casino.
Asian Paints and FCB Kinnect celebrate India’s women cricketers with ‘Meri Wali Blue’
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The film follows the journey of a jersey in blue—from the shade and fabric carefully chosen and stitched by a tailor...
Portfolio Night 2025 powers up India’s next-gen advertising talent
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The 2025 edition set a new record with registrations filling up 72 hours ahead of the deadline. Over 115 emerging...
Inside the Audio & Radio jury room: Paul Chan’s three most inspiring campaigns from LIA 2025
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A Samaritans campaign grounded in a compelling insight: the average call for help lasts 26 minutes.
Ogilvy hires Kirsty Muddle from Dentsu for new CEO of Ogilvy Network ANZ role
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Ogilvy has today announced the appointment of Kirsty Muddle as its new CEO of Ogilvy Network ANZ.
Philippine Airlines appoints Think HQ as Australian agency partner
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Positive change agency Think HQ has been chosen by Philippine Airlines as its Australian agency partner, following a...
Bestads Best of the Week Reviewed By Imogen Tazzyman + Dan Noller, ECDs, McCann Manchester
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Leo Singapore hosts Singapore’s edition of Portfolio Night 2025 on 4 November
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At Leo Singapore, 45 students will soon have the chance to showcase their work and receive candid, hands-on advice.
Thasorn Boonyanate’s LIA Diary wrap-up: What makes LIA’s TV, Cinema and Online Film judging experience truly unique
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The four-day film judging system works perfectly. If you still love it after the fourth day, it must truly be great.
The m25 Global Creative Series Episode 10: How curiosity shaped Pradeep D’Souza’s creative path
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I always advise people to follow leaders they admire and not just companies they are interested in...
Flipkart and FCB Kinnect blow up the old to make way for the new this Diwali
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"Because nothing captures the energy of this sale better than the sight of old things going out in a blaze of glory."
TBWA Thailand\Juice + Central Pattana spotlight the human stories behind 45 years of growth
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The 45th anniversary campaign celebrates the stories and successes of the people who have grown alongside Central...
LIA Chinese Creativity Awards returns: ROCK YU Taipei, Kuaishou/TOPic & Loong, Leo Hong Kong and Ma’nifesto pick up Gold statues
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LIA Chinese Creativity celebrates world-class work conceived, written and produced solely in Chinese.
Human Intelligence Creative Lab’s first campaign helps cut through the clutter for B-Quik
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Despite being a leader in the fast-fit oil change space, most people still associate B-Quik primarily with tires.
Samira Ansari: My Top 3 @ LIA
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Ansari presents her top 3 favourite campaigns from the Digital and Use of Social Media & Influencers competition.
Creative leader Wayne Deakin departs global ECD and Principal role at Wolff Olins
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Wayne Deakin has stepped down from his role as Global Creative Principal and Global Executive Creative Director at...
Arnya Karaitiana’s LIA Non-Traditional jury Diary: The best work often lives where two threads meet – people and place together
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Many of the ideas wrestled with the environment — climate change, sustainability, the relationship between people and...
Dandelion Studios and Juice team to launch high-end CGI production alliance in Singapore
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“We bring together the strengths of both teams to deliver high-caliber visual content, it’s as simple as that.”
MITH Bangkok and Wolf BKK hand the stage to everyday wearers in new film
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The film portrays Baifern proudly passing her spotlight to ordinary people, letting them become the presenters instead.
Dentsu Creative Isobar unveils ‘This One’s For Me’ campaign for De Beers Forevermark India
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Dentsu Creative Isobar extended the narrative into the real world with immersive installations across Delhi.
The Midas Touch: How AI and virtual influencers are rewriting sports, entertainment & creativity
1 Comment
Paris explores how AI-generated personas and virtual influencers are colliding with sport, entertainment and culture...
Swiggy and Havas Play turn Pujo into a festival for all, including the city’s four-legged devotees
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Over the course of two days, the mobile pandal visited multiple shelters and neighbourhoods, distributing nutritious...
KFC Malaysia and VML launch ‘KFC Treats’ to make everyday snacking a joyful ritual
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Inspired by the rising “coffee rave” culture, the event reimagined snacking as a joyful and affordable social...
Cheil Hong Kong scores Silver statue at LIA for ‘Safe Sketch’ in Digital category
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The jury awarded only three Gold, 11 Silver and 13 Bronze Statues.
Innocean Seoul and Ogilvy Singapore win multiple Gold in Creativity In PR at LIA
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TOPic Beijing earned Silver for Yili’s Twin Sister of Olympic, while Leo Burnett Manila was recognized with a Bronze.
Ogilvy Singapore continues to dominate at LIA winning 2 Grand LIA’s and 4 Gold across Use of Social Media & Influencers, Integration + Direct
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Ogilvy Sri Lanka's 'Second Life Notebooks' for Promate and HERALBONY Morioka/Iwate have each picked up Silver.
Leo Ho Chi Minh’s Bao Ngoc Vuong’s wrap-up and highlights of LIA’s Creative LIAisons
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Being vulnerable can be perceived as weakness, or it can be perceived as strength in the making. And the way Chaka...
ERA Singapore taps DDB Group Singapore to lead brand strategy and recruitment campaigns
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“Building brand trust is essential as we expand our operations from Singapore to the broader Asia Pacific region."
MBCS takes out Agency of the Year at Malaysian Effie Awards: Grab named Brand of the Year
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The 17th edition of the Malaysian Effie Awards saw Grab named “Brand of the Year” for the fifth consecutive year.
Samsung and Choojai & Friends celebrate a mother’s love in moving Galaxy AI film
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The core of this campaign is the deeply moving, true-life story of “Boonrod Arreewong and his mother, “Ladda Arreewong”.
Famous Innovations India’s Raj Kamble appointed Asia Chair for The ANDY Awards Regionals
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"I’m thrilled to be chairing the Asia Jury at this year’s ANDY Awards Regionals. The ANDYs have always stood for..."
OPPO India launches festive campaign featuring Ranbir Kapoor and Jitendra Kumar
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The film opens with Ranbir Kapoor visiting his childhood home for a hurried festive break with his parents.
TBWA\SMP wins 13th consecutive Network Agency of the Year at 4As AOY Awards
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“Every award win is humbling, but there’s something truly special about winning at the AOY’s!”
Ogilvy Singapore takes out Grand LIA in Health & Wellness: DDB Mudra Group, Godrej Creative Lab, Ogilvy Bengaluru and more win statues
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DDB Mudra Group Mumbai earned Gold and Silver for Stayfree’s Son Get Stayfree.
Ogilvy Singapore’s ‘Vaseline Verified’ lands another Gold at LIA in Non-Traditional
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From Asia, BLKJ Havas Singapore and Ogilvy Sri Lanka were also recognized as Finalists.
Ogilvy Shanghai picks up Silver statue in LIA’s Pharma & Medical – Craft
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The jury awarded one Gold, three Silver and 10 Bronze Statues, in addition to five Finalists.
Samira Ansari’s LIA Diary Wrap-up: Hacks, banter and a unanimous Grand
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I love judging the LIAs for so many reasons. First off, we get to see all the work. There’s no pre-judging and no...
Gavin Chimes’ LIA Diary #2: “The spirit of this festival is the real deal”
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It was a total pleasure to chair a room full of smart, passionate, genuinely kind people. The type who can debate for...
Siddharth Kumar’s Creative LIAisons wrap up: The Day I Took on the World’s Best Creatives and Realized I Was One of Them
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If you’re a mentee heading into Creative LIAisons next year, here’s my unsolicited advice: keep your mind open...
Crystal Hay’s Creative LIAisons Diary #2: Workshop ’til you drop… and the sans-pool pool party
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Before I felt ready for it, Day #2 arrived – the workshop competition. A point of acute anxiety for me leading up to...
Resorts World Genting and Dentsu Malaysia use K-culture to reignite buzz for Burger & Lobster
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“K-dramas capture hearts because they know how to stir anticipation, deliver surprise and leave audiences wanting more."
Indonesian jeweller Frank & Co. presents ‘A Timeless Love’ via FCN Creative – MarsX
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The message is clear: true beauty and enduring love are forged over time, not rushed.
Ogilvy Mumbai and BBDO Guerrero Philippines win statues in the Audio & Radio category at LIA
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Overall, the jury awarded two Gold, seven Silver, and 10 Bronze statues, along with five Finalists.
Cathay Pacific prescribes the cure for vacation deprivation with “Tripment” via Leo Singapore
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This travel campaign is designed to provide the vacation-deprived with a unique, real-time 'teleconsult' experience...
Simon Langley’s LIA Diary Wrap-up: “Before long you’re very aware: you’re in Sin City”
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Vegas, baby. Twenty years have passed since I was last in Las Vegas - and remarkably, it felt exactly the same.
Ogilvy Shanghai, BBDO China and Dentsu Inc. Tokyo win Gold Statues in LIA’s Design category
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The Gold awarded went to Ogilvy Shanghai for Viatris 'Make Love Last,' BBDO China for 'The Harbin Back Rack Hack'...
Gavin Chimes’ LIA Diary #1: Bread rolls, bold ideas and brilliant conversations
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Day 1 of judging Creativity in B2B and Transformative Business Impact. The jury is made up of brilliant creative...
Creative LIAisons Day 4: Inspiration, Humour, Gamification and Non-Traditional Thinking
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Day 4 of Creative LIAisons in Las Vegas opened with another roll of the dice for our next-generation creative leaders...
Type Directors Club Introduces Gold, Silver and Bronze Awards for Global TDC72 Competition
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New Type-High award designed by TDC Chairman Emeritus Graham Clifford; competition branding by Morcos Key.
Bestads Best of the Week: Spark New Zealand ‘Split’ via Colenso BBDO, Auckland
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Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative...
Heineken transforms forgotten urban spaces into social hubs with LePub via ‘Rooftop Revival’
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The location of each event was dropped from space via satellite imagery, highlighting where the naturally green...
LIA Evolution and Creative Use of Data: Ogilvy Singapore wins second Gold statue
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The only other Asian winner was GForce Grey Kazakhstan, which earned a Silver for Citix’s ‘Saltanat Light.’
BBDO Bangkok wins big in TV & Cinema and Online Film in Las Vegas at LIA: Ogilvy Shanghai picks up Silver for Viatris ‘Make Love Last’
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VML Ogilvy Japan, Leo Burnett Thailand, Ogilvy Bangkok and GIGIL win Bronze statues.
Innocean Seoul picks up Silver and Bronze + GIGIL Philippines scores Silver at LIA in Branded Content and Branded Entertainment
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GIGIL earned a Silver for Mandaue Foam Home Store’s ‘Steal'.
Ogilvy Mumbai + The Nine Shanghai pick up Bronze at LIA in the Ambient & Activation and Print fields
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Ogilvy Mumbai earned a trophy for ‘Vi Guardian Beads’ created for Vi (Vodafone Idea), while The Nine Shanghai’s...
Ogilvy Singapore scores Gold in Creative Strategy for ‘Vaseline Verified’ at LIA
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Asia’s other winners included Innocean Seoul for ‘Night Fishing’ film and TOPic Beijing for ‘Twin Sister of Olympic.’
Phoenix Santamaria and Rory Moore’s Creative LIAisons Diary #2: The Grand Prix Benchmark & Six Jury Room Insights
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It’s 11:56pm. The man on the other side of the table with a silver name tag pinned to his suit flips over his final...
BBDO Bangkok lands Grand Prix and 3 Gold statues at LIA for hilarious ‘Death of a Salesman’ campaign for Five Star Chicken
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Teerapol Suneta is a key partner in the campaign’s success. He has been with us from the start. He understands the brand
Spotify + Happiness Saigon Celebrates Vietnam’s Independence Day With Viet Spirits Through Music
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The campaign launched with an in-app experience that transformed each listener’s music habits and a quick music...
Matthew Chen’s Creative LIAisons Diary #1: You’re not just a creative, you’re a human
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13,000+ km away or 8000+ miles as the locals would say, sits a city that is unapologetically exaggerated… Las Vegas.
Good Times: Work, fun and games from the first week of LIA judging at the Encore in Las Vegas
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CB has been capturingthe action so readers can get a taste of the atmosphere that makes LIA more than just a judging...
Saffola raise awareness on heart health through “Heart to Heart Talk” this World Heart Day
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The initiative encourages people to pause, reflect, and engage in a conversation with their own self.
FindMe-Time.com Turns Personal Time Into a Personalized AI Experience with FWD Insurance
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The concept was also delivered through brand videos to raise awareness in having your Me Time.
Jung von Matt brings K-Beauty hype to Europe with TIRTIR roadshow across capital cities
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The tour has taken TIRTIR to London and Barcelona, with Milan happening today (30th September), Paris on the 4th...
Cathay Pacific takes luxury to your living room with first global CTV campaign
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the airline’s Connected TV advertising campaign reached three million households globally via Samsung TVs, half of whic
The m25 Global Creative Series Episode 9: Creativity at the Speed of Dubai with Jonathan Cruz, Creative Director at FP7McCann
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UAE clients don't play it safe, and you're talking to audiences from literally everywhere on the planet...
Studio Eeksaurus Productions, Ogilvy Taipei and SIX inc. Tokyo win metal in LIA’s Production & Post-Production category
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The jury presented this year’s coveted Grand LIA to HeimatTBWA\ Germany for “No Project without Drama."