Y&R Thailand creates QR code sculptures in new campaign for the Bangkok Arts & Culture Center

Y&R Thailand has combined the worlds of technology and art to produce an eye-catching campaign for the Bangkok Arts & Culture Center (BACC).  The agency was tasked with devising a way of communicating effectively with young people who would make art approachable and contemporary.

Y&R fused the worlds of technology and art by working with some of Thailand’s most famous artists to create QR code sculptures and installations – ‘Q Art Code’ – and placing them across Bangkok in prominent public spaces.  People can scan the Q Art Code using a QR reader app on their smart phones. They are then directed to the BACC website where they can view the center’s exhibition calendar. 

As well as drawing a lot of public attention, the Q Art Code installations have increased visits to the BACC website and center by 20% in the first two months of launching.

Commenting on the campaign, Trong Tantivejakul, Chief Creative Officer, Y&R Thailand said, “This campaign uses the latest technology as the tool to reach young people with art as the attraction, thus raising awareness of the BACC and its exhibitions in a highly relevant and thoroughly modern way.”

Campaign credits:

Chief Creative Officer: Trong Tantivejakul

Executive Creative Director:  Jon Chalermwong

Copy writer: Jittra Thiuthipsakul, Trong Tantivejakul

Art Director:    Kittisak Poonnotok, Jon Chalermwong

Producer: Wichitra Tritodtrakoon,Pannapa  Donavanik

Photographer: Pardzy Alive Studio

Retouch: Chill House

Account Management: Wichitra Tritodtrakoon

Editor: Watchara  Eamsangsai