Mullen Lintas wins travel company Cleartrip’s creative duties to be handled out of Bangalore

India’s leading online travel company, Cleartrip has appointed Mullen Lintas to handle its creative duties. The agency was chosen after a multi-agency pitch and was picked for presenting a communications strategy that was forward-looking and in line with the expectations of the company.

The creative responsibility will be handled by the Bangalore office of Mullen Lintas.

On appointing a new creative partner, Subramanya Sharma – CMO, Cleartrip said, “Consumers love us for the simple and superlative user experience, and we were looking for a partner to nurture and grow that. Mullen Lintas impressed us with deep consumer insights that they brought to the table, and complemented it with simple and crisp messaging. Also, their understanding of the underlying media ROI immensely helps performance oriented brands like ours get better returns for every dollar spent. As Cleartrip completes 10 years, we are excited to partner with Mullen Lintas and help take the brand to a mobile leadership position in the categories of travel and local.”

On winning the new business mandate, Amer Jaleel, Chairman & Chief Creative Officer, Mullen Lintas (pictured above) said, “There was a twinkling of eyes and rubbing of palms and ping-pong of ideas right from the first conversation we had with Cleartrip that somehow told both sides that this was right. The effervescence was two-sided and the energy two-fold, evident in every facet of the partnership we have with Cleartrip.”

Adding his views on the win, Virat Tandon, CEO, Mullen Lintas said, “Cleartrip is one of the pioneering digital brands of India. Over the years, they have been the first to bring innovations to the online travel business and provide a hassle-free experience to customers. We are very excited to partner Cleartrip and build a strong brand for the future as the Indian traveller looks for richer experiences.”