Commuters experience the exotic paradise of Mauritius with AirAsia through Clear Channel

AirAsia, Carat Singapore, Posterscope Singapore and Clear Channel sparks commuters’ interest on an adventure to Mauritius, with 3 flights weekly to paradise.

Air travel is a highly competitive sector and airlines find themselves competing for consumers’ attention. Commercial carriers are stretched to develop creative and innovative ways to attract savvy travellers who are hungry for new and memorable adventures.

Digital innovation and technologies can provide a competitive advantage, from improving consumer experience to engaging audience and building brand loyalty. AirAsia embraces the digital transformation and experiments new ways of getting consumers’ attention with Clear Channel.

AirAsia’s digital out-of-home campaign on Clear Channel Play promotes its new route with an intriguing concept that showcases the exotic beauty of Mauritius. The interactive photo booth acts as a follower engagement campaign, using a branded hashtag (#TravelGr8toMauritius) topped with an attractive prize (flights to Mauritius) to encourage user-generated-content. The extensive 360 campaign also includes a holistic media plan with print, radio, digital and social media efforts.

“The AirAsia Mauritius campaign evokes our wanderlust, our need and desire to travel. The Play execution taps into the curious minds of travelers to attract them to ‘visit’ and immerse themselves in the environment. The campaign embraces its audience as vibrant content producers and converting them into strong brand assets. Clear Channel Play in this instance, is the conduit that extends the campaign efforts and drive engagement offline-to-online, said Amanda Woo, Head of Marketing, Clear Channel Singapore.