See+Noted: Bright clothes
June 18 2009, 8:24 am | | 3 Comments
Tide Detergent makes your clothes bright according to this new campaign from Saatchi & Saatchi Guangzhou. The campaign uses bulbs to make up each garment.
Credits – Executive Creative Director: Ng Fan. Creative Director: Au Kin Cheong, Wendy Chan. Art Director: Wendy Chan, Wang Zong Liang, Huang Yan Jun, Duan Hui, Ng Fan. Copywriter: Arthur Tsang. Account Service: Ann Jinco, Pully Chau. Photography & Digital Imaging: Gao Shi Yuan, Guo Jin Xing, James Chan, Wu Xiao Yu, Liang Wei Ming.
3 Comments
Using garment fibres to form an image, first done by Leo Premutico and Jan Jacobs at Saatchi NY for Tide anti stain…’Stains don’t stand a chance’ it said.
How often do you come across an agency ripping off an idea done for the same client by another of its offices in the network a few years ago…a campaign that won every damn award in the world too. Although the execution here is different the idea is the same.
nice work
nice stuff. Well done!