Plastic bags cause choking

Ogilvy & Mather Mumbai make magazine readers aware of the dangers of plastic bags to animals. As the reader opens a double page spread garbage (a polythene strip) is pulled from the victim’s mouth thus rescuing it from choking.

Credits – National CD: Rajiv Rao, Abhijit Avasthi. CDs: Rajiv Rao, Kiran Antony. Art Director: Sachin Kamble. Copywriter: Jigi Dalal