Saatchi & Saatchi Malaysia’s ex head of planning Didi Sutisna set to join Lavender Sydney
Didi Sutisna will join Lavender Sydney as head of planning in August. His most recent job was as head of planning at Saatchi & Saatchi Malaysia and before that he worked at Dutch hot shops KesselsKramer and Strawberry Frog.
Sutisna joins Lavender because of its philosophy of consumer-centric ideas and solutions. He’s also excited at the prospect of working in an independent shopagain in Sydney, one of the best creative hubs of the world. “It’s not something that they just pay lip service to but it is the mantra of the whole organisation. Internally and externally,” he says. “I love that Lavender has a multi-discipline offering. With its design, advertising and digital capabilities the agency not only embraces the ‘new world’ of communication, but is ideally positioned at the forefront of shaping it.”
Founded in 1997 by Will Lavender, the agency has grown to over 90 full time staff working on clients including Westpac, Microsoft, IKEA, News Ltd, BT and Luxottica.
8 Comments
he obviously doesn’t know anything about lavender.
And the brain drain from Saatchi continues… someone should tell dean taylor he has no more staff left.
Yes its such a pity what has happened to saatchi.
when does this new ecd join?
saatchi malaysia is no force here anymore.
and Mister Sutisna has already left Lavender, haha! Lasted all of one month. He’s of to JWT in Delhi.
@October 15, 2010 6:55 PM
JWT India loses stars like Angelo Dias (co-founder of India’s MOST awarded ad agency at Cannes in 2010 – Taproot India), and replaces them with an entire team of losers that was part of those sinking “Greenaway” ships called Saatchi Singapore/Malaysia? Is this sane?
For the records, ALL the imported hires (of JWT Delhi from Saatchi Singapore/Malaysia) are from one agency – Saatchi Malaysia… an agency that has gone downhill after the departure of their two stars: John Foley (ex CEO of Saatchi Malaysia) and Ed Choe (ex ECD of Saatchi Malaysia and now Chairman of Saatchi China). My guess is Miller, Sutisna etc needed jobs… that they weren’t getting in Malaysia or elsewhere.
A little investigation will reveal that none of these `stars’ were the sizzlers in the hot agencies they worked for. Surely someone knows someone who knows someone at Strawberry Frog and Cramer Krasselt. Well, I do. And, no surprises… the gentleman mentioned above was no “STAR” there.
Anyways, I think the more burning issue is JWT Delhi management’s choice to revitalize their “creative” talent – when their own country head and Delhi head have been humbled across the global JWT network… by losing a plum piece of Pepsi biz to (the above mentioned JWT India star Angelo Dias’) Taproot India.
Finally, can you even BEGIN to imagine the management of a China-based international agency (JWT China’s CEO, for example) admitting (in media) that they were hiring expats because the Shanghai/Beijing/HK talent was not fresh enough?
Two burning questions:
1. How come Saatchi INDIA didn’t bail out these “hot” guys from their own network?
2. When will the ageing and bureaucratic Roht Ohri leave JWT Delhi – instead of hoping Delhi’s creatives do?
Funny you should say that… the gentleman in question lasted 6 weeks at Lavender. And 6 months at JWT. Surely none of this jobhopping is his fault. Of course they all promised him stuff they couldn’t deliver. Heard he’s starting his own business now, with a truly wonderfully clever name!
Hey hey, here’s something strange from the man himself:
http://dwisantara.blogspot.com/2011/05/changing-our-way-memo.html
@9.43 Really? Thought he’s still with JWT Delhi. What’s his biz called?