Money changing hands quickly
August 11 2010, 1:55 pm | | 2 Comments
This print campaign from McCann Worldgroup New Delhi communicates the speed, convenience and ease of Western Union’s money transfer service.
Credits – CCO: Prasoon Joshi. ECD: Ashish Chakravarty. CD: Vineet Mahajan. Copywriter: Deepak Nagar. Art Directors: Shamim Ansari, Denzil Machado, Vineet Mahajan. Photographer: Kedar Malegaonkar. Retouchers: Pralhad Sawant, Kuldeep Soni, Pawan Gogna.
2 Comments
EXACTLY the same idea for a FedEx campaign. Two hands holding a parcel, but hands from 2 different person.
It doesn’t really work for me as an execution. Besides we’ve seen loads of this strategy, it’s well worn.