Justin Knapp moves up at Ogilvy PR in Beijing

Ogilvy Public Relations Worldwide/China has promoted Justin Knapp to Director, China Outbound Practice (the “Practice”), based in Beijing, China. Knapp’s appointment coincides with the growing demand for marketing communications services from Chinese companies and public sector institutions as they expand into global markets. This announcement follows the April 2011 launch of Ogilvy & Mather’s official China Practice at the company’s global headquarters in New York City.

“Throughout Justin’s time with Ogilvy PR, he has been a pillar in the development of our highly competitive financial communications and investor relations practice,” said Ogilvy Public Relations Worldwide/North Asia President Scott Kronick. “He is very determined and has had his sights set on helping Chinese businesses win a broader share of the international market for some time. We have a very big ambition for this practice and Justin, with his combined capital markets and strategic brand management experience, is the guy to help us drive it.”

In his new role, Knapp will serve as the key point person for the China Outbound Practice in China. At the same time, he will work closely with Lyndon Cao, Director of Ogilvy & Mather’s China Practice in New York City, to support Chinese companies in government relations, financial communication planning and strategy, internal communication, branding and crisis management capacities. The Practice also offers advisory services to help Ogilvy clients enter and grow their businesses in the China market.

During his five years with Ogilvy PR, Knapp has worked with a number of leading companies in Asia Pacific and China in financial and corporate communications roles as well as in media outreach and training capacities. Prior to joining Ogilvy PR, Mr. Knapp worked in business development and institutional sales for multi-strategy hedge fund Ritchie Capital Management, LLC in both Hong Kong and the US.