Is your job getting stale?
July 19 2012, 2:11 pm | | 5 Comments
It’s not often that bread is used as an advertising medium but recently Qi Integrated, Singapore created this ambient idea for recruitment consultancy New Career.
Credits – Creative Directors: Perry Goh, Maxx Koh. Art Director/Copywriter: Perry Goh. Photographer: Wei Ming (Stardust Imaging)
5 Comments
Surely they have seen the De Beer’s Diamond is Forever ambient at Central Station.
http://www.youtube.com/watch?v=9uPyQ4wcHdE
And also this done for Steven Sodenberg’s movie Contagion
http://www.youtube.com/watch?v=LppK4ZtsDdM
I don’t mind you guys get your inspiration from movies, but this idea has been done AS AN AD to promote a movie. It’s different for ‘Sing Anything’ radio campaign. They took a show idea and turned it into an ad which fortunately for them, hasn’t been done before as an ad.
My job isn’t stale, it just sucks….oh!…….vacuum cleaners…
Jobs don’t go stale, ideas do! After this expose, Qi Integrated needs to do self-promo. It should put up a billboard with bread on it. When it goes stale, change it every day. Their new proposition should be, “Fresh ideas every day.” If they make that a promise, we’ll see Qi Integrated at The Spikes next year!