HungryGoWhere.com and BBDO Singapore shows you where to go when you are hungry
September 12 2012, 12:51 pm | | 13 Comments
BBDO Singapore has used origami to promote SingTel Digital Media in this new HungryGoWhere.com print campaign.
Credits
Creative Director: Primus Nair
Art Director: Andrea Limjoco/Geraldine Tan/Christie Way
Copywriter: Primus Nair/Douglas Goh
Digital Imaging: Egg Productions
Photographer: Bernard Wee / Egg Productions
Additional credits:-
Agency Artbuyer : Katherine Lian
Account Service: David Tay/Claire Cho
13 Comments
Really nice work.
Welcome to 2002
done and done so much.
http://www.coloribus.com/adsarchive/prints/donation-appeal-polar-bear-15882005/
You just have to type ‘origami’ into coloribus, lol.
I thought this campaign could have been presented as “You can trash your Google Maps, thanks to Hungrygowhere”
Would have something for Spikes. I’m sure.
I really like this ^_^
Disregarding what all the overly-critical, ad-wankers say who don’t even like leaving their real name.
Wow so many Advertising experts in here. It’s funny that you can sit anonymously behind your computer screen and mock someone else’s work but I highly doubt you would come up with anything even remotely as creative.
Personally I think that lobster one is awesome.
You obviously don’t work as a creative do you?
Re: “Hey Pillip”
A quick Google search on the correct spelling of my name would suggest I have no experience in creative at all.
This ad has zero appetite appeal and actually conjures up the opposite feeling. For a food related ad, that is a HUGE problem. It helps to think of these things in the relentless pursuit of the big gong. It might actually make you a better advertising person and help you keep your job when an agency decides to make some cuts. (Have you seen the award winnning ads for Haagen Dazs in the US and UK…they make you want to drop everything and go get one now.)
Isn’t it time we left this stuff back in the 1990s. Singapore has moved on to much better print creative. So the idea is an map folded into food. A paper map for a digital website that finds food. Insanely SO NOT BBDO quality. I thought we did real ads here at BBDO. What are we starting to do this stuff again. I’d rather we won nothing than to win for this. How is that SingTel work coming anyway? And Visa?
“SO NOT BBDO quality”? Not so sure about that. BBDO as a network doesn’t seem to be producing the big ideas and BBDO Singapore as an office certainly doesn’t seem to be suffering from having their heads stuck between their hairy asscheeks.
BBDO as a network is doing big ideas, just look at Clems in Melbourne and Colenso in Auckland, or further a field to South America.
Maybe you meant ‘just not Singapore’.