iris Singapore has appointed Jeevan Jayakumar as Business Director to drive the agency’s key client relationships across global and regional platforms.
Jayakumar has extensive experience in regional markets such as Australia, Greater China, Japan, Korea, Indonesia, Malaysia and Singapore over the past 11 years. He joins iris after successful stints at Grey Worldwide, the Dentsu Network and most recently, at Ogilvy Action Malaysia and Taiwan. While at Ogilvy Action Taiwan, he played a strategic role in the development and expansion of the agency while leading the British American Tobacco business relationship across APAC.
“Jeevan has already been with us for a few months as a contract employee and has contributed greatly to the agency and our clients. Now as a permanent member of the team, he will be a valuable asset to our growing network with his passion and understanding of creating participation brands, as well as relevant experience in the diverse markets of this region,” said Craig Mapleston, Managing Director, iris Singapore.
Commenting on his appointment, Jayakumar said, “Through my experience working in the industry, I strongly believe that the way to the clients’ hearts is to build a strong relationship with them by knowing their business as well as they do.This belief is aligned with iris’ dedication to their clients which is evident from the work produced and I am excited to be able to be part of this culture, and innovation network.”
Jayakumar will be leading the regional and global Diageo, Tiger and Coca-Cola activation programs that iris has successfully built during its seven-year operations in Singapore.