Leading trendspotter and Havas PR, North America CEO Marian Salzman offers 2013 predictions with brand new e-book launch
Marian Salzman, one of the world’s leading trendspotters and CEO of Havas PR North America, has issued her 2013 trends in the new e-book What’s Next? What to Expect in 2013, a compilation of more than 150 predictions in 30 categories for the new year.
Salzman helped to popularise the words “singleton” and “metrosexual,” and multimillion-dollar brands depend on her expertise in correctly predicting cultural, social and economic trends.
Here is a sneak peek at some of her 2013 trends:
- A new and rising trend is copreneurship, as life partners of whatever gender and sexual orientation go into business together.
- The travel front for 2013 is all about wellness journeys, whether for plastic surgery, fertility clinics or even dental care.
- People will delay entering the workforce in 2013 by staying in school, taking nonpaying internships or seasonal work, and using life as a classroom.
- Watch for the rise of “celery stalkers”: people who pounce on food conversations to move closer to other people in the virtual conversation.
- Smaller houses will be part of the new frugality. We’ll settle for smaller homes near transportation hubs and places where we can shop and eat out.
- Economies will go alternative; bartering will become more popular. Freecycling (giving away unwanted goods to avoid having them end up in landfills) and freeganism (reclaiming and eating discarded food) will attract followers.
- We will be rethinking quality of life. We’ve all been living life at breakneck speed; in 2013, there will be more interest in slower alternatives: slow cooking and eating, slow courtships, slow travel.
- Making money is not going to be everyone’s big priority in 2013. People will want just enough to be comfortable.
- Dads are the new moms. Rather than being diminished by the rise of women, the growing ranks of devoted and capable dads find their new role liberating.
- “Native” is now a trigger word in fashion and style. As modern life accelerates into a future that gets more virtual with every year, consumers are increasingly feeling a sense of rootlessness.
- People will be going back to authentic, whether it’s facial hair for men or wearing clothes that are made by artisans in your hometown.