Three teams of Young Creatives from the Members Agencies of the HK4As (Association of Accredited Advertising Agencies of HK) have been chosen to represent Hong Kong in international awards shows (Young Creative Section) this year.
This valuable opportunity is sponsored by Create Hong Kong, the dedicated office set up by the Hong Kong SAR Government to spearhead the development of creative industries in Hong Kong. CreateHK has been sponsoring HK4As’ Young Creative teams to compete in the overseas international awards since 2010, as part of its continuous effort to nurture local creative talents by widening their horizons.
The winners were chosen by the HK4As’ team of professional judges. Every team goes through a strict judging process and to be selected is a prestigious achievement for these three outstanding teams. For many years, HK4As has been committed to supporting talented young people who aspire to enter the creative industry and broaden their exposure overseas.
“This incentive pushes everyone to enter the best work in the Kam Fan. The on-going support we get from the Government is extremely encouraging and we look forward to a fruitful and long-lasting collaboration with CreateHK to make Hong Kong’s creativity community bigger, better and greater”, says Thierry Halbroth, Chairman of HK4As’ Creative Committee 2012.
Winning in International Awards Shows is no easy feat. Last year, Art Director Hui Ka-kit and Copywriter Kristie Chen from Grey Group Hong Kong claimed the coveted first prize in the Young Spikes Integrated category in Asia Spikes. This put Hong Kong in the international spotlight and was a significant step forward for the creative industry.
In 2013, these three teams will represent the HK4As as they compete in the Adfest Young Lotus in March, Cannes Young Lions in June, and Young Spikes in September.
The three teams are:
For Young Lions at Cannes
Tse Kin Wai, Donald, Assistant Art Director, Publicis Hong Kong
Lee Ka Yan, Natalie, Copywriter, Publicis Hong Kong
For Young Spikes at Asia Spikes
Shum Wing Yan, Rita, Associate Art Director, JWT Hong Kong
Luk Ka Ying, Pris, Copywriter, JWT Hong Kong
For Young Lotus at AdFest
Wong Ming Lun, Alan, Art Director, TBWA Hong Kong
Chan Kai Fung, Senior Copywriter, TBWA Hong Kong
The teams were judged by:
· Jimmy Lam, HK4As Kam Fan Awards Creative & Digital Jury Chairman
· Sajan Raj Kurup, Founder & Creative Chairman, Creativeland Asia, Mumbai
· Jonathan Kneebone, Writer/Director, The Glue Society, Sydney
· Qanta Shimizu, Creative Director, Founder, Party, Japan
· Michael Dorrian, Managing Creative Director, StartJG
· Paul Shearer, Creative Partner, HMDG/Director, Great Guns
· Ronald Ng, Chief Creative Officer BBDO, Proximity Singapore
· Thor Santisiri, Chairman, NudeJEH