Pepsi puts family together for Chinese New Year
Pepsi Cola in China is well known for producing celebrity-studded Chinese New Year extravaganzas every year. For 2013, Civilization created something a little different for them. While the main commercial was being filmed, they went behind the scenes to ask the stars involved very personal questions about what and who represents “family” to them.
Their answers were stitched together, in addition to those from ordinary people, in a documentary that asks all of us never to forget, in the season of family reunion, the “family” we chose along life’s journey. “It’s not just the family we have, it’s also the family we choose.”
Credits – Client Executive: Sophie Ho, Richard Lee. Creative Director/Copywriter/Art Director: Civilization. Production House: Key Point. Director: Anthony Levi Kho, Civilization. Cinematographers: Anthony Levi Kho, Kar-Shun Soo. Producers: Chris Tsao, Wayne Woo. Post Production House: TPO. Live Plus. Offline Editors: Fan Fan, Denney Ni. Online Editor: Cici Deng Colourist: Jimmy Wang. Music Production Houses: Soundness, Drum Music. Composers: Andrew Lok, Eddie Chung. Music Arrangement: Eddie Chung, Kevin Shih, Zhi-Wen Jin (cover of “We are a family”).