Dumb Ways to Die continues to gather pace with an app game for iPhone and iPad, developed by McCann Australia in collaboration with game developer Barrel Of Donkeys, claiming the number one free app spot in Singapore for a full week.
The game is charting in 79 countries, and is the number one free app in Australia, New Zealand and Singapore, and the number one game in those three countries as well as The Philippines, Malaysia and Indonesia.
Starring all the characters from the viral hit Dumb Ways to Die for Metro Trains Melbourne, the game allows players to flick piranhas away from a character’s private parts and defend another from a snake attack among other ways to avoid being dumb.
Players can also pledge to “not do dumb stuff around trains” at the click of a button.
Says John Mescall, executive creative director of McCann Australia: “With the main Dumb Ways to Die video now close to 46 million views, we wanted to give young people another platform on which to enjoy the characters and, more importantly, to continue to remind them that being dumb around trains can and should be avoided.”
Agency – McCann
Executive Creative Director: John Mescall
Creative Director: Pat Baron
Group Account Director: Adrian Mills
Senior Account Director: Alec Hussain
Digital Agency – Barrel Of Donkeys
Game design & development: Julian Frost & Sam Baird
Client – Metro Trains
General Manager Corporate Relations: Leah Waymark
Marketing Manager: Chloe Alsop