Global Alliance Nanking print campaign aims to highlight Japanese World War 2 crimes, via Ogilvy & Mather Vietnam and Singapore
June 11 2013, 7:36 am | | 14 Comments
Ogilvy & Mather’s Vietnam and Singapore agencies have combined resources to create a new awareness campaign for the Global Alliance Asia-Pacific (Global Alliance For Preserving The History of WW11 in Asia).
The campaign aims to heighten the memory of Japanese war crimes committed during World War Two with the aim of pressuring the government of Japan to allow war crimes to be a matter of public record.
Credits – Executive Creative Director: Todd McCracken. Designers: Gill Clark. Len Cheeseman. Huy Anh Le. Bonnie Tram Nguyen. Joe Harris. BJ Galinato. Copywriters: Craig Love. Martin Sutcliffe. Todd McCracken. Art Directors: Todd McCracken. Len Cheeseman. Retouchers: Steve Cicala. Typographers: Gill Clark. Len Cheeseman.
14 Comments
Wow Ogilvy Vietnam ‘s last campaign was Genocide, with legendary typography Len Cheeseman. Now it’s Japanese war crimes, with Len Cheeseman. Can’t wait to see what the team do at Ogilvy Vietnam do next.
Prolific! Vietname is certainly producing eye-popping, drool-worthy work of international standing. Great job guys. Big, cheesy, pat on the back.
just stop it already. We get the idea. How many more times can you flog this horse?
Love and Cheeseman. Dream team.
MUCH better headlnes than the gendercide ads. Like them a lot. These deserve to win.
I think these should be highly awarded in craft not advertising, which is meant tp persuade and affect change. There have already been tons of ads on this subject of Nanking massacre, most have bodycopy lifted straight off the interwebz (and tweaked a bit). We know the atrocities happened. These bring nothing new to the conversation.
Hey Ogilvy, thanks for art directing information that I could have found on google in under 2 minutes.
Never mind the fact that these stories have already been turned into major movies and books. But three obscure print ads out of Vietnam will of course bring more attention to Japanese atrocities during the war.
Maybe Ogilvy should run those full page ad in the local Japanese newspapers, as a fully paid media buy paid by Ogilvy Singapore (instead of using the dough for award entries) Should do the GA a good favor. Ogilvy Tokyo should chip in and getting the media house to help out.
There is nothing new we don’t know here.
Were the Japs barbaric?
Did they own up to their war crimes?
Did they ever apologize?
Does Ogilvy have the monopoly of the best English long copy writers in Asia?
Will they ever stop churning out this dependable craft awards magnet?
Seriously.
There is nothing wonky with our memory of the horrors of WWII.
The denial is among the modern Japanese.
If Ogilvy REALLY wants to do some good, run these ads in a major Japanese daily.
That would really be something.
A media award in addition to real respect.
And Miles, don’t sweat the loss of Japanese business.
You can make it up with increased business from China and the other markets who were ‘librated’ by the brave Imperial Japanese Army.
One of those ad headlines implies that today’s teachers and students are somehow continuing the atrocity against the comfort women of decades ago.
This is ridiculous. Teachers dont choose what to teach, they just follow the syllabus set by the ministry of education or they lose their jobs. Students too cannot choose what to be taught.
What a disingenuous headline.
Trying so obviously to scam for every and every charity they can find isn’t really doing Ogilvy Vietnam’s reputation in Vietnam much good. Seeing they’re in Vietnam how about they actually find a worthy relevant charity in Vietnam and try do do some actual good for Vietnam. There are certainly no shortage of real problems that could be solved here. I’ve got nothing against scam ads. But it would be good if they actually did some good for the country they’re in. I find it a bit offensive being Vietnamese.
Many folks seems to criticise ads like this but when they win awards, all the headhunters call up these guys with big money offers. What happens to people who work their butts off trying to do good work on real, paid-by-client briefs? Or are we just going to have to live with this fake meritocracy that is determined by who wins the most pro bono awards?
I totally agree with you Vietnamese. Ogilvy would be better placed looking to make an actual difference to the country. Change behaviour, make a difference and the awards will follow.
Haven’t you realised by now there’s no meritocracy in any MNC?
By the way, senior scammers don’t do it to get a bigger pack check- they are paid plenty.
They scam to please their bosses so they get to keep their job.
Or to relocate to a better office in a nicer city.
It’s survival for them.