P&G and Grey Tokyo launches three brand-focused videos for “The Everyday Effect”
Procter & Gamble in partnership with Grey Tokyo recently launched a three-series brand-focused videos, as part of the global campaign “The Everyday Effect”, that demonstrate how P&G products make everyday life better for ordinary Japanese.
The three videos chronicle the daily woes faced by ordinary Japanese, such as dry and damaged hair, hard-to-remove stains and odors on clothes. Through the P&G Blue Box containing P&G products, these users gradually experience positive changes – the products not only help to alleviate their problems, but they also bring about a boost of motivation, optimism and confidence to the users.
Credits:
Agency: Grey Tokyo
Creative Director: Kanji Miyagawa
Art Director: Shiho Kurihara
Producer: Ha Jaeyoung
Account Directors: Yukiko Ochiai, Junko Igarashi
Account Supervisor: Sakiko Horikawa, Tai Kenneth
Director: Tsuguhito Fujioka
DOP: Kozo Natsumi