The Indonesian advertising industry has been stunned with the news that Y&R Indonesia copywriter Mita Diran has died after working more than 30 hours straight. Overwork has been blamed for her death along with drinking too much of a strong local energy drink called Kratingdaeng.
Two days ago Diran tweeted “30 hours of working and still going strooong.”
Venus Buzz quotes her father, Yani Sharizal, saying that his daughter was in a coma after working continuously for three days, and that she had been working over her limits. She died shortly after.
Here is Y&R Indonesia’s statement that they posted on their Facebook page:
Dear friends and colleagues in the advertising and marketing community,
It is with a heavy heart and deep sadness that we have to inform you we have lost our friend, sister, and work colleague, Mita Diran, earlier this evening. Mita was a talented copywriter with a gentle smile who will always live on in our hearts.
We have been to Mita’s family residence tonight and expressed our sincere condolences on behalf of Y&R Group Indonesia. It is a great loss and we wish Mita’s family the faith and strength in each other in going through this extremely difficult time.
Tomorrow, December 16, we will close the office for the day to pay our last respects to Mita at her funeral at Jeruk Purut cemetery at 10 AM. Let us all take a day of silence tomorrow and give Mita’s family the support and prayers that they need, from the bottom of our hearts.
Sincerely, Y&R Group Indonesia
The industry’s thoughts and prayers are with Mita’s family and friends.