After 911 Away and 911 Anniversary, Fred & Farid Shanghai presents 911 Rear Horsepower. The 911 is a unique car with the engine placed in the back and have been built like that for fifty years. This campaign is a metaphor of Porsche’s unique rear engine design.
Credits – Executive Creative Directors: Fred & Farid. Creative Director: Feng Huang. Associate CD/Art Director/Copywriter: Laurent Leccia. Account Director: Gregoire Chalopin. Agency Producers: Joanne Zhou, Terry Jin. Retoucher: Happy Finish. Illustrators: Marc Burckhardt, Asaphz. Account Manager: Vivian Wang.