JWT’s digital consultancy HeathWallace makes two key appointments in Hong Kong + Singapore

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Boz.jpgHeathWallace, the JWT owned digital consultancy has appointed Bo Zou as head of user experience (UX) design, Asia based in Hong Kong. He will report to HeathWallace regional managing director, Asia Pacific, Maria Sit. He moves from Toronto to join HeathWallace and will start in his new role in March. His brief is to help oversee the growing UX Design team both in Hong Kong and Singapore as the agency strengthens its presence in Asia.

The agency has also appointed its first employee of its Singapore office, Kaisen Wang as the new senior UX designer, Wang will report to Zou.

Zou established an experience design studio called BOZ UX, prior to that he was working at Critical Mass, as an associate planning director. Zou has also led the User Experience team at Crispin Porter + Bogusky (Canada), overseeing the experience strategy and design through all digital channels. Some of the clients that Zou has worked with include: Citibank, AMEX, Nissan / Infiniti, Molson Coors, Ikea, Toshiba, Microsoft, Unilever, Best Buy and Pfizer.

Wang was previously the assistant vice-president, experience design at OCBC Bank in Singapore and head of user experience and usability, Telenor Group Malaysia.  

Regional managing director of Asia, Sit said, “The notion of ‘science meets art’ well describes Boz’ vision and his career path in experience strategy and design, steering holistic creative process grounded on human centric insights. Kaisen’s rich experience working as a UX leader in-house will bring a different kind of depth that has been key to HeathWallace’s co-creation approach with clients.”

“Our aim is to create a team that is uniquely adapted to the challenges facing today’s businesses, and these two new senior appointment put us well along the road to doing that.”