Simon Veksner: Instead of cutting costs, how about we try to make more money?
June 30 2014, 9:48 am | | No Comments
By Simon Veksner, Creative Director, DDB Sydney
My Dad is a talented guy.
He speaks several languages, is great at sports, and had a successful career in media sales.
But like many a curmudgeonly older Jewish gentleman, he is rather obsessed with the topic of how to save money. I like to tell him that if he put half as much thought into how to make money as he does into how to save it, he’d net-net be much better off. READ ON…